ITV

Category: Media and Advertising

  • Fenesta cracks open a leaky laugh this monsoon with its new film

    Fenesta cracks open a leaky laugh this monsoon with its new film

    MUMBAI: Fenesta is bringing humour to the downpour with a new campaign that finds comedy in a common monsoon catastrophe, a leaky window.

    Titled ‘Keep the Rain Out with Fenesta Windows & Doors’, the film is the latest instalment of the brand’s ongoing ‘Fine. Finer. Fenesta’ campaign. Conceptualised and directed by Titus Upputuru, the spot captures a hilariously relatable moment, a man returns home to a puddle on the floor, blames the family dog for an indoor accident, only to discover the real culprit is a dodgy old window.

    Cue punchline: “Windows leaking again? Time to switch to Fenesta.”

    Delivered with deadpan wit and monsoon flair, the ad makes a splash while spotlighting Fenesta’s engineered-for-India windows built to keep water, noise and dust out with advanced multi-chamber profiles and airtight seals.

    Speaking of the campaign, Fenesta head of marketing, Susmita Nag said, “This campaign takes a playful spin on a very real seasonal concern. At Fenesta, we believe the rains should be a joy, not a hassle. ‘Fine. Finer. Fenesta’ isn’t just about showcasing our windows; it’s about highlighting the assurance they bring. Our precision-engineered uPVC and aluminium systems are built for Indian homes and Indian monsoons with multi-chambered profiles and advanced sealing that guard against water seepage, noise, and dust. It’s where cutting-edge engineering meets everyday comfort, keeping your home dry, peaceful, and elegant, rain or shine.”

    Director Titus Upputuru added, “I absolutely love the rains—they bring romance, chai, and pakoras. But without good windows and doors, they can cause havoc indoors. That’s where Fenesta comes in, ensuring rains stay beautiful. It was a joy directing this film— From directing Charlie to showing how maids are enjoying a whole new power and attitude in urban households. A super fun shoot all around!”

    With rising consumer demand for durable, design-forward home solutions that hold up in every season, Fenesta’s film lands as both a reminder and a nudge if your window leaks more than your roof, it might be time to call in the experts.

    Now live across YouTube, Instagram, Facebook, and LinkedIn, the campaign marries brand wit with seasonal insight, proving once again that sometimes, the best way to fix a leak is with a laugh.

  • Maybelline drops Teddy Tint bomb in Mumbai with CGI-powered Dabbawala

    Maybelline drops Teddy Tint bomb in Mumbai with CGI-powered Dabbawala

    MUMBAI: Maybelline New York and Posterscope India have painted Mumbai nude — literally and virtually — with the launch of Super Stay Teddy Tint – Nude Drop, a plush 11-shade lip tint collection that just got a larger-than-life debut with hyperreal CGI billboards.

    The campaign, brought to life by dentsu’s OOH specialist Posterscope, delivered a digital-first spectacle by fusing cutting-edge CGI with the warm nostalgia of Mumbai’s iconic Dabbawalas. These everyday heroes became the unexpected — and loveable — ambassadors of soft glam, starring in a seven-day CGI production that transformed the city’s skyline into a moving makeup marvel.

    Designed to tug at the heart and scroll-stopping enough to trend, the visual narrative reimagined the Teddy Tint’s soft-but-bold vibe through the lens of Mumbai’s cultural pride, marrying beauty with believability in a way that felt rooted yet global.

    Posterscope India CEO Imtiyaz Vilatra said, “This campaign was built on insight-led storytelling that connects emotionally and visually. CGI gave us the flexibility to craft an experience that felt both imaginative and rooted in local emotion. Bringing together a global beauty icon and an everyday Mumbai symbol allowed us to tell a story that was personal, timely, and unforgettable.”

    With a mix of emotional storytelling and tech swagger, Maybelline’s campaign wasn’t just lipstick on a billboard, it was a CGI glow-up for the Indian beauty playbook.

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  • WPP names Microsoft executive Cindy Rose as new chief executive

    WPP names Microsoft executive Cindy Rose as new chief executive

    MUMBAI: WPP  today announced a significant leadership change, appointing Cindy Rose as its new chief executive officer, effective 1 September 2025. She will succeed Mark Read, who steps down on the same date after a 30-year tenure with the company, including seven years as CEO.  Read will assist  Rose with the transition until the end of the year.

    Rose brings extensive experience from the technology, telecommunications, media, entertainment, and creative industries. For the past nine years, she has held senior leadership roles at Microsoft, most recently as chief operating officer, global enterprise, where she focused on leveraging digital technology and AI for business transformation. Before this, she served as president of Microsoft Western Europe and CEO of Microsoft UK.

    Her impressive career also includes leadership positions at Vodafone (managing director, UK consumer 
    business) and Virgin Media (executive director, digital entertainment and media sales). She spent 15 years at The Walt Disney Co, culminating as senior vice president and managing director of Disney Interactive Media Group, EMEA.

    Rose has been a non-executive director on the WPP board since 2019, giving her an intimate understanding of the company’s operations. An alumna of Columbia University and New York Law School, she also serves as an advisory board member at Imperial College Business School and McLaren Racing. Holding both British and American citizenship, she will split her time between London and New York. In recognition of her services to UK technology, she was awarded an OBE in the 2019 New Year Honours.

    WPP chair Philip Jansen said:
    “Cindy is an outstanding and inspirational business leader with extensive experience at some of the world’s most recognised companies and a track record of growing large-scale businesses. She has led multi-billion-dollar operations across the UK, EMEA and globally, built enduring client relationships and delivered growth in both enterprise and consumer environments. 

    “Cindy has supported the digital transformation of large enterprises around the world – including embracing AI to create new customer experiences, business models and revenue streams. Her expertise in this landscape will be hugely valuable to WPP as the industry navigates fundamental changes and macroeconomic uncertainty. Cindy’s appointment follows a thorough selection process that considered both internal and external candidates. As an existing Board member she understands our business and the needs of our clients, and we look forward to working with her in her new role as CEO.

    “As he hands over to Cindy, I would like to reiterate my sincere thanks to Mark for his tireless commitment during more than 30 years with WPP and in particular the progress he has made to modernise, simplify and transform the company over the last seven years as CEO. On behalf of the Board and the company as a whole I wish him all the very best for the future.”

    Rose expressed her excitement about returning to the creative industries.  

    She said: “WPP is a company I know and love – not only from my six years on the Board but as a client and partner for many years before that – and I couldn’t be happier or more excited to be appointed as CEO. I began my career in the creative industries and this feels like coming home. 

    “There are so many opportunities ahead for WPP. We have and continue to build market-leading AI capabilities, alongside an unrivalled reputation for creative excellence and a preeminent client list. WPP has the most brilliant, talented, creative people and I can’t wait to write the company’s next chapter together.

    “I am grateful to Mark for his many contributions to the business over the years and I look forward to working together to ensure a smooth handover.”

    Mark Read said:

    “Having worked closely with Cindy for the last six years, I am delighted to see her appointed as CEO of WPP. From her time on the Board, she has real insight into our business and knows many of our clients, people and partners around the world. 

    “She brings deep experience of technology and AI and its transformational impact on business, and has successfully run large global organisations with talent at their core. After seven years as CEO, I know that I am leaving WPP in excellent hands.”

  • Consumr.ai ropes in Jaishree Agrawal to power its AI Twins play

    Consumr.ai ropes in Jaishree Agrawal to power its AI Twins play

    MUMBAI: Consumr.ai, the fast-rising consumer intelligence disruptor, has appointed Jaishree Agrawal as commercial lead – consumer insights to supercharge adoption of its flagship product, AI Twins — digital replicas of consumer behaviour that simulate decisions and fast-track brand growth.

    A veteran with over 16 years in market research, Jaishree joins from NielsenIQ BASES, where she was celebrated for commercial excellence and aligning insights to real-world business wins for Indian and global brands.

    At Consumr.ai, she will lead commercial strategy and client partnerships, helping brands ditch dated surveys in favour of real-time, always-on, AI-powered intelligence. The platform’s AI Twins offer marketers the ability to simulate purchase decisions, test creatives, optimise media, and validate innovations, all before going to market.

    “We’re thrilled to welcome Jaishree to the Consumr.ai family,” said Consumr.ai co-founder Vivek Bhargava. “Her depth of experience and consultative approach is a perfect fit as we build a platform that serves as a real-time, always-on research engine for brands. Jaishree will be instrumental in helping marketers unlock the full potential of AI Twins across business functions.”

    After debuting in the US, the platform has expanded into India, the Middle East, and Australia, with an eye on becoming the global benchmark in AI-native decision intelligence.

    Jaishree’s appointment marks a bold step in Consumr.ai’s mission to marry insight with innovation and replace traditional research with tools that think (and react) as fast as the consumer.

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  • Rahul Rajput takes the hot seat as VP–Investment at Dentsu India

    Rahul Rajput takes the hot seat as VP–Investment at Dentsu India

    MUMBAI: Dentsu India has elevated Rahul Rajput to vice president–investment, a move that cements his position as a key driver of the network’s media buying and planning muscle. The promotion comes after a one-year stint as associate vice president, during which Rajput steered the ship on high-stakes investment deals and cross-platform campaigns.

    Based in Gurugram, Rajput brings over a decade of experience to the role, including a six-year run at Dentsu Aegis Network as investment director and nearly three years at Mindshare, where he held the title of director–The Exchange. His career began at VivaKi and Havas Media, where he sharpened his chops as a media buyer.

    A self-described music enthusiast and natural networker, Rajput blends strategic thinking with people-first leadership. His mantra? “Everyone you meet has something to teach you.”

    With India’s digital and TV adex in flux, Dentsu’s bet on Rajput signals its intent to double down on smart, agile investment leadership in the months ahead.

  • Nom Nom goes full throttle in Mumbai with train wraps, jingles and autos in tow

    Nom Nom goes full throttle in Mumbai with train wraps, jingles and autos in tow

    MUMBAI: Nom Nom Express, the Pan-Asian quick service brand from Aspect Hospitality, is cooking up more than just noodles — it’s whipping up citywide visibility with a full-bodied marketing blitz as it eyes 51 outlets by July 2025. Already at 27 locations across Mumbai, Pune, and Hyderabad, the brand’s campaign signals a no-holds-barred push across Mumbai’s most trafficked arteries- rail, road, radio and reels.

    Starting 1 June, Mumbai has seen a delicious takeover. Three fully wrapped local trains on the Western, Central, and Harbour lines now double as rolling billboards, targeting the city’s busiest commuter corridors. Branded BEST and Thane buses now glide through South Mumbai, Western suburbs, Navi Mumbai, and Thane, while 750+ auto-rickshaws across Bandra, Thane, and Navi Mumbai bring street-level sizzle to the campaign.

    Meanwhile, a catchy Nom Nom jingle is hitting airwaves on Ishq FM, Red FM, and Magic FM, accompanied by seven daily RJ shoutouts per station, all during prime hours (8 AM–12 PM). Over on the digital dial, Spotify and JioSaavn ads have already hit 5 million impressions, helping the campaign strike a high-decibel note with urban snackers on the go.

    From office-bound commuters to radio-tuned road warriors, the message is clear: Nom Nom is on the move and it’s not just your lunchbox that’s getting an upgrade.

    Aspect Global Ventures executive chairperson Aksha Kamboj said, “Nom Nom Express reflects how we see the future of food — fast, fresh, flavourful, and deeply local in its relevance. Our goal has always been to build purposeful brands that don’t just exist digitally, but integrate seamlessly into the rhythm of everyday life. This campaign was crafted with that exact intent — to show up where our consumers are, in moments that matter, with a brand that feels familiar, aspirational, and rooted in culture.”

    Aspect Hospitality managing director Hitesh Keswani said, “Nom Nom Express is more than just a QSR — it’s a movement to bring comforting, high-quality Asian food to people where they actually live their lives: in traffic, on their commute, or at home. We’ve seen incredible momentum already, and this campaign is just the beginning. The early response has validated our thinking. And we’re just getting started.”  

    By weaving hyperlocal execution into a metro-wide rollout, Nom Nom Express isn’t just feeding appetites, it’s stirring up recall, one train wrap and one jingle at a time. The QSR brand is fast becoming a fixture in Mumbai’s culinary and commuter map, proving that when it comes to food-on-the-go, pan-Asian is having a moment and Nom Nom’s riding shotgun.

  • Buzz Makers fires on all cylinders with Golden Bullet’s latest brand film

    Buzz Makers fires on all cylinders with Golden Bullet’s latest brand film

    MUMBAI: Tools don’t win medals, but the right ones sure get you closer. In its latest high-calibre campaign, Golden Bullet teams up with Buzz Makers and Olympic sharpshooter Manu Bhaker to deliver a film that hits straight at the heart of craftsmanship and precision.

    Titled ‘Champions Choose The Best Tools’, the film isn’t just a slick slice of sports-meets-industry storytelling, it’s a metaphor in motion. With Bhaker embodying focus and finesse, the narrative draws a bold parallel between elite athletes and everyday professionals who rely on Golden Bullet’s tools to deliver perfection under pressure.

    Golden Bullet partners at Industrial Tools Corporation,  Kamal Kampani and Akash Kampani shared, “This film is a celebration of the unsung heroes who shape our nation with their skill and dedication. At Golden Bullet, we have always believed that the right tools are essential for achieving excellence. Partnering with Manu Bhaker and Buzz Makers has allowed us to bring this vision to life, and we hope the film inspires professionals across industries to keep raising the bar.”

    Buzz Makers founder Krishnaa D Jajoo shared, “When we partnered with Golden Bullet, we discovered that India is facing a growing shortage of skilled labour across industries — with worker well-being being a major concern. That insight shaped our campaign direction: showcasing how the right tools can truly empower professionals. Collaborating with a visionary client like Golden Bullet, and bringing in a champion like Manu Bhaker, made the message even more impactful. It’s a perfect alignment of purpose, performance, and partnership”

    From buzzing workshops to world-class arenas, the message is clear: excellence demands equipment that performs. Since 1963, Golden Bullet has stood by engineers, builders, and makers. Now, with Bhaker front and centre, it’s celebrating those who aim high and never miss.

  • Nash8 drops a manga bomb with Too Yumm! and Ananya Panday

    Nash8 drops a manga bomb with Too Yumm! and Ananya Panday

    MUMBAI: Nash8, the two-year-old rebel in India’s creative agency circuit, is turning heads and thumbing through manga to redefine digital-first storytelling. Its latest campaign for Too Yumm! K-Bomb, featuring Ananya Panday, is a full-blown manga-meets-masala moment crafted with Gen Z precision and platform-native flair.

    The campaign’s centrepiece is a short-form podcast in manga style, dropped straight into Instagram Reels, with Panday as a snappy, snack-obsessed alter ego. Vibrant visuals, QR-led real-world extensions, and billboard art channelled straight from Tokyo’s street corners. this wasn’t an ad, it was a digital universe.

    “Gen Z can smell a traditional ad from a mile away,” saID Nash8 founder and creative director, Nasheet Shadani. “For Too Yumm!, we created a universe that didn’t just reference manga — it lived and breathed it. We read over 50 manga books before we even started designing. That’s the kind of depth we try and bring to the table.”

    With clients like Urban Company, MakeMyTrip, Zee5, and NoBroker already under its belt, Nash8’s approach is crystal clear: no repurposed TVCs, just scroll-stopping, mood-board-ready stories that feel more vibe than pitch.

    In an industry still catching up to Gen Z’s attention span, Nash8 is proving that the future of advertising isn’t about shouting louder, it’s about speaking the right language, one perfectly placed frame at a time.