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Mumbai: With the celebration of the festive season on a high and the sounds of Diwali already begun to ring into our lives, coto, a social...
Mumbai: Som Distilleries & Breweries has launched its latest campaign, #TwistAndSip, aimed at appealing to the adventurous spirit of modern India. The campaign emphasises the brand’s...
Mumbai: Celebrating nearly three decades, Zee TV’s music reality show Sa Re Ga Ma Pa has made a grand return with a new season, featuring mentors...
Mumbai – Zing is set to brighten the festive season with campaign, #Apnichoicessechamko. Aiming to make a meaningful impact, the campaign highlights the importance of personal...
Mumbai: Gulf Oil Lubricants India, a prominent player in the lubricants industry has appointed Abhijit Kulkarni as chief commercial officer (CCO). With over two decades of...
Mumbai: Adani Wilmar’s flagship brand Fortune Foods has launched the #DiwaliKaFortune campaign for Diwali, introducing an augmented reality (AR) filter that allows users to create and...
Mumbai: TVS Raider has launched a bold campaign titled ‘Call of the Wicked’, inviting riders to unleash their inner ‘wicked’ and feel the ultimate thrill of...
Mumbai: Netflix India has unveiled a brand new campaign for Diwali that goes beyond entertainment, and celebrates the magic of shared moments through storytelling. The brand...
Mumbai: To engage consumers this festive season, CityKart, a fashion and lifestyle retailer, has launched the ‘Dilon Ka Tyohar’ (festival of hearts) campaign, resonating with its...
Mumbai: Muthoot Finance has launched the ad campaign ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ featuring Amitabh Bachchan. The campaign includes three films that highlight financial offerings...
Mumbai: Edelweiss Mutual Fund has released a digital film titled ‘Bachpan Waali Diwali,’ evoking childhood memories of simple, meaningful Diwali celebrations. The film reflects on times...
Mumbai: Gillette India Ltd announced the appointment of Srividya Srinivasan as the company’s chief financial officer effective 1 November 2024. Srividya is taking over the role...
Mumbai: Platinum Outdoor, the outdoor specialised unit of Madison World, executed an OOH campaign for Being Human Clothing, a fashion forward retail brand. Campaign focus is...
Mumbai – Johnnie Walker Refreshing Mixer Non-Alcoholic announced the launch of its latest campaign, starring Priyanka Chopra Jonas, in time to celebrate the 25 years of...
Mumbai: This Diwali, Sri Mandir, a devotional platform, invites everyone to connect with the sacred light of Ayodhya, marking the first celebration since the inauguration of...
Mumbai: Magic Network has teamed up with BN Group’s Simply Fresh to deliver a thought-provoking new ad that shifts the focus from traditional Diwali festivities to...
Mumbai: Bigbasket, a Tata Enterprise, has announced an exciting partnership with Tanishq, one of India’s most trusted jewellery brands, to offer exclusive gold and silver coins...
Mumbai: Muthoot FinCorp has launched its festive campaign for business loans and two-wheeler loans, encouraging people to achieve their goals with a missed call. Featuring brand...
Mumbai: This festive season, Snitch, a fashion brand, has launched a new campaign, taking a bold route that breaks from typical festive ads. Instead of holiday...
Mumbai: ITC Bingo! has announced its partnership with Fankar-E-Kashmir as the title sponsor, supporting an initiative to preserve and promote Kashmir’s folk and Sufiana music traditions...
Mumbai: NPCI BHIM Services Ltd. (NBSL), a wholly owned subsidiary of National Payments Corporation of India (NPCI), has launched a campaign, ‘Meethi Diwali’, in association with...
Mumbai: Elver has announced the launch of its new campaign, #GharAaneKaTyohar, this Diwali. Crafted by the in-house production team, this emotionally resonant campaign captures the essence...
New Delhi: Sabhyata unveiled its latest Diwali campaign, #CelebratingMotherhood. Known for spotlighting the essence of womanhood through their festive campaigns, Sabhyata takes it further this year...
Mumbai: Nikon India, a 100 ler cent subsidiary of Nikon Corp, is to unveil its “Diwali Candids with Nikon” campaign. This initiative celebrates the heartwarming, often...
Mumbai: Sugar Cosmetics has launched “#GRWS – Get Ready With Sugar”, a digital campaign bringing celebrities from various career choices, ages, and sexual orientations together such...
Mumbai: Mitsubishi Electric India (MEI) has appointed Atsushi Takase as managing director, effective 1 October 2024. With over 36 years at Mitsubishi Electric, Takase has held...
Mumbai: Mitali Srivastava Hough has bid farewell to McCann Worldgroup, stepping down from her role as senior VP and head of planning for the Mumbai office....
Mumbai: Pizza Hut and ITC unite for the first time in an exciting collaboration that adds popular Sunfeast beverages, Dark Fantasy milkshake and mango smoothie, to...
Mumbai: Hundo Pizza has launched a hyperlocal marketing campaign for the launch of its fifth store. The new store that recently opened in Malad, Mumbai, aims...
Mumbai: As Diwali lights brighten the season, CyberPowerPC India, a US-based gaming PC brand that entered the Indian market earlier this year, has launched the #BringHomeTheLight...
Mumbai: To connect with a broader audience, Chinese Wok, a leading QSR chain in India specialising in Chinese cuisine, has partnered with the upcoming film Bhool...
Mumbai: Equentis Wealth Advisory Services has launched its Diwali campaign, ‘Har Ghar Lakshmi’, recognising modern women as key financial decision-makers. The campaign highlights empowerment, connection, and...
Mumbai: Snow World Entertainment has appointed Avanish Agarwal as its brand head for Game Palacio pan India. In this role, he will drive the growth and...
Mumbai: Everlite by Senco has announced that actress Sauraseni Maitra will be the face of their latest campaign, ‘Glow Karo, Grow Karo’, which blends style with...
Mumbai: Channelplay has been selected to execute a major festive campaign for Lenovo across India, covering over 100 stores in key cities and towns. This project...
Mumbai: While consumers often enjoy making lifestyle upgrades during the festive season, the idea of taking a loan can be daunting. To change this perception, SBI,...
Mumbai: Social Panga, the integrated creative and digital marketing agency, now part of LS Digital, has appointed Ketki Karandikar as senior creative director for its Mumbai...
Mumbai: Following its recent brand refresh, PayU, a digital financial services provider, has launched the ‘One PayU’ brand ad film. This initiative aims to increase brand...
Mumbai: Ecom Express breaks free from traditional advertising this festive season, launching an innovative Diwali campaign titled ‘Hume Cliché Diwali Ad Banana Nahi Aata – Par...
Mumbai: Rebel Foods’ flagship brand, Behrouz Biryani, has launched a Diwali campaign, ‘The Nawabi Surprise,’ featuring Saif Ali Khan. The campaign, starts on 25 October 2024,...
Kolkata: ITC Sunrise Spices has announced the success of its AI-powered Durga Puja campaign, designed in collaboration with Bengali actor – Abir Chatterjee. This initiative brought...
Mumbai: IAB Tech Lab, the global digital advertising standards body, unveils its latest initiative, “Ad Format Idol,” to define and standardise emerging Connected TV (CTV) ad...
Mumbai: Uber announces its 2024 India economic impact report, prepared by Public First, showcasing the company’s transformative contributions to the on-demand economy in India. With over...
Mumbai: Roopkala, the luxury women’s ethnic wear brand with a flagship store in Mumbai’s Marine Lines has launched its latest Bridal collection, ‘NIA,’ celebrating the beauty...
Mumbai: The Advertising Agencies Association of India has announced that Vikram Sakhuja will receive the AAAI Lifetime Achievement Award for 2024. This prestigious honour recognises outstanding...
Mumbai: ABP Network is set to host the second edition of the Southern Rising Summit 2024, spotlighting South India’s pivotal role in shaping the nation’s future....
Mumbai: Polycab launched a high-impact multimedia OOH campaign through Moms, the OOH specialised unit of Madison World, aiming to foster top-of-mind recall. Moms strategically selected traditional...
Mumbai: EMotorad, the innovative e-cycle startup from Pune, is raising the bar in marketing with a series of creative campaigns that have captivated audiences throughout 2024....
Mumbai: Hyundai Motor India Limited (HMIL) and Red Bull are set to introduce the nation’s first Urban Downhill MTB event, Red Bull Tlang Ruam, bringing extreme...
Mumbai: Pureheart, a brand in the nut and nut spread industry, has partnered with D2C Pro powered by Team Pumpkin to manage its marketplace operations on...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
