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Mumbai: Vasant Masala announced Anil Kapoor as their brand ambassador with the new positioning: ‘Pyaar Toh Hona Hi Tha.’ This strategy reflects the brand’s commitment to...
Mumbai: The Locks & Architectural Fittings and Systems business of Godrej & Boyce, a part of Godrej Enterprises Group, celebrated Home Safety Day 2024, aimed at...
Mumbai: Physics Wallah (PW) proudly announces the appointment of Amit Sachdeva, former CFO at Blinkit, as its new chief financial officer. Bringing a wealth of experience...
Mumbai: Following the phenomenal success of the first three editions of Annual Digital Review D:CODE, The Advertising Club now announces the 2024 edition of D:CODE, Presented...
Bengaluru: On Children’s Day, Cloudnine launched a heartwarming campaign that emphasises the deep bond between doctors and mothers. The campaign highlights the trust that expecting and...
Mumbai: HDFC Bank through its CSR initiative Parivartan, marked Children’s Day by commemorating its commitment to uplift and empower young minds across India through quality education....
MUMBAI: Coaching centres had better watch out. No more will their promoters be able to make wild claims in an attempt to lure naïve students to...
Mumbai: The International Advertising Association (IAA) India Chapter hosted the third edition of its ‘Voice of Change’ summit, themed ‘Gender Portrayal from 30 Seconds to 3...
Mumbai: Smytten, an Indian product discovery and trial platform, marks its ninth anniversary with the launch of the #TryItAll campaign. Aimed at Gen Z, the campaign...
Mumbai: GD Foods MFG (I), the company behind Tops, has announced its partnership with the Horn Ok Please Festival as the ‘presenting partner’ for the 13th...
Mumbai: On 12 November 2024, Fireside Ventures, an early-stage venture fund focused on consumer brands, appointed Adarsh Menon as operating partner. This strategic addition aims to...
Mumbai: A 2021 study in the journal of nutritional science revealed widespread vitamin deficiencies in India, with 70 per cent of the population affected by vitamin...
Mumbai: Slurrp Farm, India’s millet-based children’s food brand, has partnered with Zepto for a special Children’s Day campaign. The collaboration builds on Slurrp Farm’s #DigTwistSlurrp initiative...
Mumbai: Scholars Merit, an IT consultancy firm based in Noida, has appointed Nancy D as its new chief business officer (CBO). With a strong background in...
Mumbai: GoKwik, an e-commerce enabler in India, has appointed Sharad Gupta as senior director of products. With over a decade of experience, Sharad will lead GoKwik’s...
Mumbai: Kiara Powar, an 18-year-old content creator, launches her impactful campaign titled #InsulinSeMatDaro, aligning with National Diabetes Month (1-30 November 2024) and World Diabetes Day (November...
Mumbai: Vui Live, a digital marketing and consulting company, has secured the digital marketing mandate for Laiqa Wellness, a Gurgaon-based Femtech startup. This partnership aims to...
Mumbai: The Sleep Company’s latest campaign features Indian matchmaker, Sima Taparia, bringing a fun twist to finding the right mattress. In the campaign, Sima Aunty matches...
Mumbai: ‘Postcards- Khul Ke Karo Express’ produced by Colour Palette Films for CaratLane and the agency BBH, was awarded the best film in the ‘Fashion and...
BARCELONA: At the Smart City Expo, Barcelona – held from 5 to 7 November 2024 – an unknown organisation from Ahmedabad did India proud. aProCh-The Riverside...
Mumbai: MakeMyTrip has launched a new campaign addressing common travel challenges through humour. The three-film campaign highlights the company’s accommodation options: international hotels, homestays & villas,...
Mumbai: Lapp India has appointed Sumit Mitra as managing director, effective 1 November 2024. With over three decades of experience in the industrial sector, Sumit’s leadership...
Mumbai: Chinese Wok, a quick-service restaurant chain specialising in Chinese cuisine, has collaborated with RVCJ Media as a co-sponsor for the Wrong Number Reboot web series....
Mumbai: ThunderPlus, an EV charging company, has launched a new initiative, ‘Charger Lagao Paise Kamao’, designed to transform homes and walls across the country into income-generating...
Mumbai: Madison Loop, a unit of Madison World, has won the SEO mandate for Liquify, a fintech platform that enables users to access instant funds by...
Chennai – WPP announceD a further investment in India, its fifth largest market, as it opens a new state-of-the-art campus in Chennai. With over 11,000 people,...
Mumbai: In a compelling display of strategic growth and robust financial health, Sungold Media and Entertainment Limited recently unveiled its H1 FY2025 financial results, reporting significant...
Mumbai: In an exciting collaboration, Adidas and Real Madrid have unveiled a fresh take on the club’s iconic retro styles with the launch of the adicolor...
Mumbai: Crompton Greaves Consumer Electricals Ltd. has launched its latest TVC campaign titled ‘Crompton Geyser On Energy Savings Full On!’ to promote its new range of...
Mumbai: Unera, the premium jewellery brand known for its meticulous craftsmanship and sophisticated designs, introduces its latest creation: the Peridot Vertical Single Bar Pendant. Combining a...
Mumbai: India Gate Basmati Rice’s parent company KRBL is expanding its reach in Maharashtra with a campaign titled ‘Swaad Samriddhi Ka’ or ‘Taste of Prosperity’. Maharashtra...
Mumbai: In a significant addition to its leadership, Aditya Birla Management Corporation has appointed Meghna Sharma as assistant general manager (AGM) of corporate communications and PR....
Mumbai: Goibibo has launched the next chapter of its successful ‘No-Compromise’ campaign, targeting travelers in Tamil Nadu and Kerala. The digital film features brand ambassadors Jayaram...
Mumbai: Campus Activewear has launched a new campaign film featuring brand ambassador Vicky Kaushal. The film celebrates the spirit of youth, encouraging them to move through...
Mumbai: Fin One, a digital-first initiative by Angel One, launched the #TheLakshmiTest campaign for Diwali, aiming to promote financial awareness, particularly among youth and rural communities....
Mumbai: Ikea India rolled out a fresh OOH campaign across Mumbai, Bangalore and Hyderabad that taps into relatable dialogues and songs. Each reference features playful wordplay,...
Mumbai: GroupM conceptualised a visual spectacle in the outdoor landscape of Kolkata for Skipper Pipes. The outdoor campaign raises awareness that the auspicious occasion of Durga...
Mumbai: The International Advertising Association’s India Chapter (IAA) is hosting the third edition of its Voice of Change summit on 11 November at the Google office...
Mumbai: The National Payments Corporation of India (NPCI) has launched the UPI safety awareness campaign ‘Main Moorkh Nahi Hoon’, aimed at educating citizens about the safe...
Mumbai: INDmoney, one of India’s rapidly growing fintech platforms, launches a powerful new ad campaign titled ‘Apne Money Ko Khali Mat Bithao’ (Don’t let your money...
Mumbai – Nat Habit unveiled the next phase of its “Breathe Life Into Your Beauty” campaign. In this chapter, Nat Habit unleashes the power of fresh...
Mumbai: Fin One, a digital-first initiative by Angel One, launched the #TheLakshmiTest campaign for Diwali, aiming to promote financial awareness, particularly among youth and rural communities....
Mumbai: Promodome Communications, a full-service advertising agency with nearly two decades of experience, has secured the advertising, marketing, and digital mandate for the first-ever Kho Kho...
Mumbai: Merino Laminates has launched a captivating 360° brand campaign, ‘Be Different’, to inspire homeowners to make bold style choices. Conceptualised by Lowe Lintas, the campaign...
Mumbai: Choice Equity Broking, part of Choice International, has launched the #BharoseKiChoice campaign to highlight its legacy of trust in financial services. The campaign focuses on...
Mumbai: Quess Workforce Management has launched its first advertising campaign. Over 17 years, Quess has built a global presence in staffing, employing over 5,00,000 people and...
Publicis Groupe South Asia announced today that it has elevated Lalatendu Das (LD), the current CEO of Performics India, to the newly created role of CEO...
Mumbai: Adidas and Manchester United introduce an all-new adicolor collection, blending retro aesthetics with modern comfort. This latest launch revives the iconic styles of the 70s...
Mumbai: In a significant move, Xiaomi India is reshaping its leadership to reclaim its former dominance in the fiercely competitive Indian smartphone market. The announcement of...
Mumbai: In a significant leadership transition, Shreyas Srinivasan, chief product officer (CPO) of Paytm and founder of Paytm Insider, has resigned following Zomato’s acquisition of the...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
