ITV

Category: Media and Advertising

  • Madison Media releases Advertising Report 2024

    Madison Media releases Advertising Report 2024

    Mumbai: Madison Media is back with its predictions for the advertising industry for 2024.  Mr. Shantanu Khosla, Executive Vice Chairman – Crompton Greaves Consumer Electricals Ltd. who was the Chief  Guest at the event and launched the Report said, “India is an underpenetrated, underserved country and that  the pie is going to increase, but it is imperative for brands to be authentic, build trust and have a sense of  purpose”. He further added on, “Creative/Content will always be more important than media”.

    The Highlights of the Report were released to a large Audience this afternoon by Sam Balsara, Chairman,  Madison World.

    Key findings of the Report: Figures at a glance:

    Indian Advertising Market over last 3 years ( Jan – Dec )

    A. Overall:

    1) In 2023 total Adex grew by a mere 10%, vs our projection of 16%. Traditional Adex grew by 7%  and Digital Adex by 15%. Increase in raw material prices in H1, continuing wars in  Russia/Ukraine and Israel/Hamas, inflation, funding winter within the start-up industry are some  of the factors that have contributed to the slow growth rate. Whilst the GDP growth is estimated  at 7.3%, if you look deeper, the contribution of private final consumption expenditure  component of GDP has come down, which may explain the reason for lower buying of products  and services by the middle class and rural India.

    2) Compared to Indian Adex growth rate of 10%, Global Adex, according to WARC grew by just 5% in  2023. Brazil and India are now the two fastest growing Adex markets.

    3) Traditional Adex dominates Indian Adex with a 60% Share, whereas in Global Adex, the figure is  just 27%.  

    4) The Audio Visual medium contributes to 46.3% of total Adex. Linear TV at Rs. 32,886 crores and  Digital Video at Rs. 12,996 crores, totalling to Rs.45,882 crores.

    5) H1 2023 grew by just 6%, but H2 2023 grew by 14%. Q4 was the best performing quarter with a  contribution of 31% to the full year and accounted for 50% of the annual growth. 6) FMCG continues to be the largest category contributor in Adex and has gained Share of 1% point  to 33% in 2023.

    7) Ecommerce as a category has established itself as the 2nd biggest contributor to Adex, with a Share  of 11% in 2023.

    8) There is no change in the Top 3 Advertisers of Adex – HUL, Reckitt and RIL. Godrej Consumer  Products is the new entrant in the Top 5 list, having moved up in rank from 12 to 5. The Top 50  Advertisers list has 20 FMCG companies and only 1 Start-up in the list, compared to 9 last year,  reconfirming the funding winter in the start-up eco system. Whilst total Adex has grown by 10%,  if we look at the Top 10 advertisers, their advertising budgets have grown 20%.

    B. Digital

    1) Digital grew by a mere 15% in 2023, vs our projections of 25% to reach Rs. 39,714 crores. This is  the slowest growth in more than a decade, barring the Covid year.  

    2) But Digital continues to be the largest contributor to Adex with a 40% Share and has gained 2%  points in terms of Share.  

    3) With a Share of 40% of Adex, Digital in India still trails behind Global Adex, where its Share is 73%. 4) Video, Social, Display, Ecommerce and Search drive Digital Adex. Digital Video continues to  dominate Digital Adex, although its growth has slowed down from 40% last year to 26% in 2023,  

    it is the largest contributor to Digital Adex and has gained Share from 30% to 33%. 5) Advertising on Connected TV has increased from Rs 450 crores to around Rs. 1,000 crores in 2023. 6) Digital will continue to be the key driver of Adex in 2024 growing by a modest 17% with a rise in  Share from 40% to 42%.

    C. Television

    1) TV registered a modest growth of 7%, against our forecast of 9% to reach Rs. 32,886 crores in  2023.

    2) TV’s Share of Adex further declined from 34% in 2022 to 33% in 2023.

    3) There was a 2% drop in advertising FCT in 2023 over 2022.  

    4) Not only does FMCG continue to be the largest contributor to TV Adex, with a growth in spends  of 12%, its contribution to TV Adex increased from 45% to 47%.

    5) Ecommerce continues to be the 2nd largest contributor to TV Adex. Auto has increased spends by  21% and contributes to 6% of TV Adex. Education as a category has reduced its spends by 41%  and now contributes just 2% to TV Adex.  

    6) Hindi satellite mainline along with 2nd line and Sports are the 2 major genres and contribute to  almost 50% in value, but Hindi satellite, marginally de-grew in FCT, whilst Sports increased its FCT  by 8%. Hindi movies de- grew 6% and English Niche, English Movies and Infotainment de-grew  around 30% by volume.

    7) We expect TV Adex to grow by 8% in 2024 to reach a total of Rs. 35,575 crores with a Share of  32%.

    D. Print

    1) Print Adex grew by 4% to reach Rs. 19,250 crores, but is still below its pre-Covid level. 2) Whilst Print’s Share to total Adex has dropped by 2% points from 21% to 19%, it is still far higher  than the Global average of 4%.

    3) Auto, FMCG, Education, Retail and Real Estate contribute 50% to Print Adex. This year Auto is the  leader of the pack with 14% Share and contributed most to the growth of Print Adex. 4) Hindi and English Publications contribute over 64% to the total Print Advertising space consumed  in India. Marathi comes next. But the volume of space used collectively in Kannada, Tamil, Telugu,  Malayalam, Gujarati, Oriya. Bengali, Punjabi, Assamese and Urdu is relatively low. 5) We expect Print to grow by 7% in 2024 to reach Rs. 20,613 crores and finally surpass the pre-Covid  2019 figures.  

    E. Other Media

    1) OOH Adex has registered a growth of 13%, on the back of a 68% growth the previous year, taking the industry to Rs. 4,140 crores.  

    2) Radio Adex has grown by 12% to reach Rs. 2,272 crore, to finally surpass its pre Covid level. 3) Real Estate has emerged as the largest category in both OOH and Radio, pipping FMCG. 4) Although Cinema registered the highest growth of 36%, to reach Rs. 776 crores, it has yet not  reached its pre-Covid levels; its Share has marginally gone up from 0.60% to 0.80%.

    Sharing the highlights of the report, Madison World chairman Sam Balsara said, “Whilst the Outlook for  Adex in India is extremely strong in the mid-term and long-term, in the short term we are witnessing a slow  down in momentum because of India Inc’s focus on quarterly profits. This does not augur well for sustained  growth in profits for Advertisers who should be focussing on volume growth.” 

  • Dermalogica India urges consumers to #GetInTouchWithYourEX

    Dermalogica India urges consumers to #GetInTouchWithYourEX

    Mumbai: Dermalogica India relaunched the second edition of their ground breaking digital campaign #GetintouchwithyourEX just in time for Valentine’s Day. After breaking through the clutter and making heads turn last season, the brand through this campaign encourages its consumers to #GetintouchwithyourEX.

    As part of this digital campaign, Dermalogica India urges consumers to get in touch with their ex. Through this campaign, Dermalogica India will facilitate the communication.  

    During the big reveal, the brand mentioned that the only ex their consumers/followers need to get in touch with is Dermalogica’s exfoliant! Dermalogica India believes that taking care of oneself is the highest form of self-love and what better way to indulge in self-love than having a skin care routine.

    The quirky and unconventional campaign is designed to encourage consumers to keep themselves first and to take care of their skin and live their best lives in their healthiest skin.

    The campaign is live on the Dermalogica India Instagram page.

  • BIG FM delves into the intricacies of love with its campaign ‘Yeh Ishq Nahi Aasan’

    BIG FM delves into the intricacies of love with its campaign ‘Yeh Ishq Nahi Aasan’

    Mumbai: It’s that time of the year when love fills the air and we see a special celebration of relationships and togetherness. On the occasion of Valentine’s Day, BIG FM, one of the leading radio networks in the country, presents its campaign, Yeh Ishq Nahi Aasan. It celebrates the essence of love by delving into each phase of a relationship through compelling stories, narrated exclusively by celebrated storyteller Neelesh Mishra on his popular show ‘Yaadon ka Idiot Box’ on BIG FM. While he will share five captivating stories, the campaign will also feature snippets from the love stories of renowned actors like Shreyas Talpade, Karan Singh Grover and Bharati Singh amongst others, collectively offering listeners a rich spectrum of love to enjoy.

    Drawing upon the timeless theme of love, the campaign also emphasises how having a companion can profoundly impact one’s life. From the exhilarating phase of budding romance, where innocence, excitement and emotional vulnerability reigns supreme, to the challenges and joys of building a life together, navigating through career choices, financial planning and raising a family, the show explores it all. Each episode delves into the special details that make each couple unique, sharing real stories that vividly express the diverse range of emotions in a relationship.

    Talking about the campaign, BIG FM COO Sunil Kumaran shared, “As we navigate through life’s many emotions, love stands out as a source of hope and connection. Our latest campaign, ‘Yeh Ishq Nahi Aasan’ for Valentine’s Day, is all about celebrating love with all its complexities, serving as our heartfelt tribute to its enduring power. Through different stories, we endeavour to weave together tales that beautifully reflect the essence of human relationships. We aim to inspire, uplift, and remind our listeners that love is truly the greatest gift we can share.”

    The campaign is extensively promoted across platforms with listeners embarking on this unique journey of love with their favourite storyteller.   

  • Wynk Music brings its users closer to their favorite artist – Jubin Nautiyal

    Wynk Music brings its users closer to their favorite artist – Jubin Nautiyal

    Mumbai: Wynk Music has organised an exclusive meet up with Jubin Nautiyal for five of its users from across the country.

    The winners got a once-in-a-lifetime opportunity to interact with Jubin and get to know him a bit more over a tete-a-tete. Organized as a culmination to a Wynk campaign that celebrated Jubin’s latest album, ‘Tum Aaye Ho Toh’, the event was in line with Wynk’s continued endeavor to bring its users closer to their favorite artist. The five winners were selected after a nine-day campaign on the Wynk Music app. The contest was also shared extensively on Wynk and Jubin’s Instagram pages. Thousands of fans participated in the contest and streamed Jubin’s album continuously for several hours to win a chance to meet their favourite singer.  Jubin’s fans on Wynk heard his songs over 2000-3000 times within the nine days of the campaign.

    With winners travelling from Ahmedabad, Pune, UP, Mumbai and Jharkhand, Jubin also documented the catch-up across his social media pages, which garnered immense engagement from all his fans. Taking the celebration, a notch higher, timing this with Valentine’s Day, Wynk has also released a video with the highlights of the heartfelt conversations between Jubin and his fans from the meet up, across its social media platforms.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Wynk Music App (@wynkmusic)

    Enabling artists to also connect with their fans and strengthen their bonds with them, the innovative fan-artists tete-a-tete has been a huge hit amongst Wynk users. In an era where digital platforms redefine how fans interact with their favorite artists, Wynk has been committed to not only offer top-tier musical experiences but also actively foster closer bonds between fans and the artists they adore. The brand has spearheaded numerous initiatives in the past to provide similar unique and memorable experiences to users and brought them closer to their favorite artists, fostering deeper connections between fans and artists.

    The meet and greet was organized in partnership with Believe Artist Services, a leading artists management brand that offers tailored solutions to independent artists enabling them to reach out to more listeners and expand their fan base.

    Excited about the interactions with his fans, Nautiyal said, “Being an artist is about connecting with people through music, and Wynk Music has beautifully amplified that connection with their innovative campaigns. It is truly heartening to see fans not just listening to my songs but passionately engaging with them. With such initiatives, we are creating memories that resonate far beyond the music. Wynk Music is turning dreams into reality for my fans, and I’m honored to be a part of this journey.”

    Over the past year, Wynk has curated exclusive opportunities for fans to meet diverse and renowned artists, ranging from including internationally acclaimed DJ, Martin Garrix to popular Indian Singer, King. Additionally, fans also got a chance to meet South Superstar Darshan and Telugu award-winning superstar Nani as a part of such innovative campaigns. As part of Wynk Rewind 2023, several artists also showed appreciation to their fans through video messages acknowledging the constant love and admiration shown by them. 

  • Jon Austin and Kate Stanners appointed as Jury Chairs for ABBY One Show Awards 2024

    Jon Austin and Kate Stanners appointed as Jury Chairs for ABBY One Show Awards 2024

    Mumbai: Jon Austin, Co-founder of Supermassive, Sydney Australia, and Kate Stanners, Chairwoman and Global Chief Creative Officer, Saatchi & Saatchi have been appointed as Jury Chair of Branded Content & Entertainment category and Jury Chair of Film Cinema Digital OTT (above 1 min duration) category respectively, at The ABBY One Show Awards 2024.

    Jon Austin, Co-founder of Supermassive has been appointed to the Jury of ABBY One Show Awards 2024 to chair the Branded Content & Entertainment category

    Co-founder of Supermassive, Jon is a creative leader whose work has been recognized at every major advertising awards show in the world for PR, entertainment, social and influencer, music, media, and audio. Prior to co-founding Supermassive, Jon was the Executive Creative Director of Host Havas Australia. With over 15 years of work experience, Jon has helped numerous ambitious and iconic brands achieve amazing things.

    With a background in commercial music, which saw Jon playing on stages around the world, his passion for popular culture has helped him accrue far more interesting accolades than the usual industry fare. His creations, a true crime podcast for the AFP, and a Christmas carol charted at #1, with the carol still being taught in NZ schools.

    Jon’s modern contributions to the tourism industry are significant. He launched a world-first gamified model of ecotourism, that has been praised by global policymakers as a tourism game-changer. Jon also created a global brand platform for Tourism Fiji that brought new levels of authenticity and visitors to the islands. A writer of two Gold Albums, Jon has also helped get a five-year overdue release date from George RR Martin for Winds of Winter.

    Kate Stanners, Chairwoman and Global Chief Creative Officer of Saatchi & Saatchi joins ABBY One Show Awards 2024 as Jury Chair of Film Cinema Digital OTT (above 1 min duration) category

    Kate Stanners is Chairwoman and Global Chief Creative Officer at Saatchi & Saatchi. Having been at Saatchi & Saatchi for 18 years, she has been pivotal in transforming the agency. By harnessing the unreasonable power of creativity, Kate has driven the agency’s spirit of Nothing Is Impossible to deliver impossible outcomes and revolutionize clients’ businesses.

    Based at Saatchi & Saatchi’s London headquarters, Kate oversees Saatchi & Saatchi’s creative output, the creative talent of the network, and global clients that include Visa, UBS, Beiersdorf, and Deutsche Telekom to name a few. Prior to Saatchi, Kate was a Founding Partner of the groundbreaking agency, St Lukes in 1995 – famous for its revolutionary working practices, as well as progressive work.

    Recognized as one of AdAge’s ‘Women to Watch’, she also sits on the customer experience council of the V&A museum and was honored to be made President of D&AD in 2019. She is a member of WACL, an association for the most influential women in the UK Communications industry.  

    The Abby One Show Awards 2024 will be held on the 29, 30, and 31 May during Goafest 2024.

  • Vedanta Sesa Goa’s campaign to inspire forward momentum for equity & inclusivity

    Vedanta Sesa Goa’s campaign to inspire forward momentum for equity & inclusivity

    Mumbai: Vedanta Sesa Goa reaffirmed its commitment to fostering women achievers and honouring their exceptional contributions to society by launching an inspiring campaign titled #IronLadiesIndia’24. In line with the company’s unwavering dedication to women’s empowerment, this campaign aims to pay tribute to the ‘Iron Will’ of women within the organization & beyond.

    Building upon the success of the previous Fulcrum Awards winning #IronLadiesindia campaign, the #IronLadiesIndia24 campaign was unveiled on ‘International Day of Women & Girls in Science’ and will conclude on ‘International Women’s Day’ in March. This initiative seeks to spotlight the monumental impact of women’s contribution in various spheres of life and who have become an inspiration for others by pushing the envelope further, thereby instilling confidence in women everywhere.

    Spanning all Sesa Goa locations in India & overseas, the #IronLadiesIndia’24 campaign will feature a series of digital and on-ground initiatives celebrating women’s unparalleled strength, courage, and achievements. These initiatives include the felicitation of women achievers within the organization and the broader community. Furthermore, to encourage women to take up leadership roles, an introductory #WomenInTheBoardRoom initiative will also be rolled out through a robust screening process at every respective unit in addition to many other activities across the company and communities, aimed at saluting the ‘Iron Will’ of women & celebrating their outstanding achievements.  

    Expressing his sentiments on the occasion, Sesa Goa CEO Navin Jaju stated “At Vedanta Sesa Goa, our dedication to nurturing an environment, conducive to the growth and success of women runs deep. With the launch of our #IronLadiesIndia’24 campaign, we proudly honour the indomitable ‘Iron Will’ of women, both within our organization and beyond. Through a myriad of ongoing initiatives that are exclusively designed for women that have served as a source of livelihood for women & have enhanced literacy levels amongst them, Vedanta Sesa Goa has time & again upheld its commitment towards being the wind beneath their wings.”

    Through remarkable initiatives exclusively designed for women such as the launch of Project ‘Jivika’ involving the establishment of tailoring centres for women, aiding women-run Self-Help Groups to earn their livelihoods, launch of ITI Computer courses to foster digital literacy amongst women, various sports initiatives such as the establishment of the Girls Football Centre in Bicholim & Amona, Vedanta Women’s League, Sesa Football Academy’s (SFA) debut senior Women’s Football Team, SFA Women players in National Games, supporting women farmers and women in mining & security amongst many other initiatives, Vedanta Sesa Goa has consistently provided a robust platform for women to enhance their skills and empower themselves and contributed to their personal & economic growth and societal advancement at large.

    Vedanta Sesa Goa chief corporate communications officer Sandhya Malik stated, “We are delighted to launch the #IronLadiesIndia’24 campaign which salutes the ‘Iron Will’ of women & is a celebration of their remarkable resilience & strength. It is about recognizing the countless barriers that they have circumvented, the glass ceilings they have shattered, and the invaluable impact they have made in every sphere of life. Through this campaign, we aim to inspire a new generation of women leaders, innovators, and changemakers who are unafraid to challenge the status quo.”

    Recently, Vedanta has introduced initiatives focused on enhancing the mental and physical well-being of women employees, including the provision of a 12-month long sabbatical leave for post-birth support while ensuring job security and a ‘No Questions Asked’ Work-From-Home facility for women once a month.

    Through #IronLadiesIndia’24, Vedanta Sesa Goa extends an invitation to everyone to join hands in celebrating and saluting the ‘Iron Will of Women’ who continue to inspire and empower countless other women. 

  • “Making a positive impact through our work is the ultimate achievement for me”: Pindrop’s Dishant Narang

    “Making a positive impact through our work is the ultimate achievement for me”: Pindrop’s Dishant Narang

    Mumbai: In a screen-centric world, audio advertising carves a unique niche by harnessing the power of sound. It weaves compelling stories, resonating with audiences in ways visuals cannot. From playful jingles to artful narration, audio ads paint brand narratives using a rich palette of sound, creating memorable moments in listeners’ minds.

    Entering this realm, Pindrop Metro Tech stands out as Pindrop Media Group’s latest venture, a specially curated audio advertising platform for the Delhi/NCR region wherein advertisers will be able to target ‘captive audiences’ in the form of Delhi Metro’s passengers. As the second-gen leader at Pindrop Media Group, Dishant succeeded Shammi Narang, a renowned national media personality and current patron of Pindrop, inheriting a legacy established in 1998. A versatile filmmaker, content producer, and creative consultant, Dishant has significantly fueled Pindrop’s growth.

    Delving deeper, Indian Television in conversation with Pindrop Metro Tech managing director Dishant Narang discussed about their inception, introduction of ‘audio ads/jingles’ in Delhi Metro, AI’s impact on the audio advertising industry.

    Edited Excerpts:

    On Pindrop Media’s evolution since 1998, and setting itself apart in the creative, marketing, and advertising industry

    Pindrop’s journey over the past quarter-century has been remarkably dynamic. Established by Mr Shammi Narang, Pindrop began as an audio production hub and was heralded as Delhi’s first fully digital recording studio. This venture introduced a significant paradigm shift in the city’s production standards and quality benchmarks. Pindrop distinguished itself by providing services and expertise previously unseen in the city, setting new industry standards in the region.

    Over the next few years, Pindrop extended the very same quality standards into other creative domains as well, most notably film making and branding solutions. Today, the Pindrop network comprises thousands of handpicked creative and marketing professionals and subject matter experts, each with their own specialisations and expertise. Additionally, our highly-experienced management teams ensure that the link between ‘client and creative’ remains smooth and streamlined, so that the final output is always of the highest standard!

    After more than two decades of existence, Pindrop has solidly established itself as a well known name in the creative & advertising industry, and has also played a key role in setting industry benchmarks.

    On Pindrop’s view of the current state and potential growth of the audio advertising industry in India

    India’s audio advertising sector is undergoing a transformative change, fueled by the emergence of digital channels like music streaming apps and podcasts. Yet, traditional terrestrial radio continues to hold sway, especially in the country’s rural and semi-urban regions. This sector is on the brink of substantial expansion, spurred by creative and technological innovations such as ours. Such growth offers crucial chances for tailored and precise advertising, particularly through material that resonates with India’s rich cultural and linguistic diversity. In essence, the sector is at an optimistic crossroads, merging conventional influence with forward-thinking approaches.

    On the trends that you foresee in the audio advertising landscape for 2024

    In 2024, the realm of audio advertising is set to undergo substantial changes. Shifting focus from our current innovations in the Delhi / NCR market, various global developments are expected to emerge. These include the advent of voice-activated advertisements via smart devices, the customisation of ads through artificial intelligence, and the rise of programmatic audio advertising for more precise targeting. There will be a movement towards content that is more localised and advertising practices that are sustainable, catering to a wide range of consumer tastes. Podcasts are predicted to become a leading platform for integrated advertisements. Advanced analytics will provide more in-depth evaluations of ad performance, and immersive audio experiences enabled by sophisticated sound technologies will become more popular. Overall, 2024 promises to be a thrilling year for audio advertising, requiring us to adapt to its changing landscape.

    On the inspiration behind the innovative ‘Audio ADs/Jingles’ in Delhi Metro, the challenges that were faced during its introduction, commuters’ response and Pindrop Metro Tech’s plan to balance impactful audio ads without interrupting commuters

    At Pindrop, we hold the belief that innovation is not just an occasional milestone but a continual journey. Additionally, our prestigious partnership with DMRC as the exclusive provider of in-train and in-station audio content for the Delhi Metro since its launch has not just endured but flourished over two decades, proving resilient and fruitful. After more than 20 years of collaborative success, we decided it was time to take our partnership to the next level. Keeping these factors in mind, we devised a novel Audio Advertising platform for the Delhi/NCR region, designed to offer advertisers access to ‘captive audiences’. In an era marked by information overload and constant distractions, the quest for ‘engaged and captive audiences’ is paramount for advertisers, and that’s exactly what we aim to provide.

    Ensuring passenger comfort has always been paramount in our planning process, aligning with DMRC’s core values. Our advertising slots are carefully ‘spaced-out’ to prevent cluttered messaging, enhancing passenger experience while offering advertisers more exclusive exposure for their brands. This approach not only ensures passenger comfort but also maximises brand recall and retention. We have proactively addressed any initial concerns from commuters, ensuring that our creatively innovative ads enhance rather than detract from the commuter experience.

    On AI impacting the audio advertising industry

    AI is set to revolutionise the audio advertising industry by enabling highly personalised and dynamic ad content creation, optimising ad placement through predictive analytics, and improving listener engagement with voice recognition and natural language processing technologies. This will allow advertisers to craft ads that are more relevant to individual listeners, thereby increasing the effectiveness of campaigns and enhancing the overall user experience. AI’s ability to analyse vast amounts of data in real-time will also help in identifying the best times and platforms for ad placements, ensuring that messages reach the most receptive audiences.

    On ensuring diversity and inclusion in the selection of voice artists for various projects

    We take pride in being recognised as one of India’s most established and premier repositories of voice talent. Our selection process is rigorously merit-based, ensuring that only the most skilled artists are included in our talent bank. Today, our voice-bank consists of thousands of meticulously selected artists across 55 plus languages, encompassing both Indian and international languages, making our collection exceptionally diverse. While the ultimate choice of artists for projects rests with our clients, who have the liberty to select from our extensive pool of talent, we also offer our expertise as creative consultants to assist in selecting the ideal artists aligned with their creative visions and budgets. This process, refined over the last twenty-five years, is designed to be thoroughly comprehensive yet straightforward, ensuring a seamless experience for both clients and artists.

    On Pindrop Media navigating collaborations with global brands for seamless creative partnerships and could you share a memorable project where Pindrop’s audio solutions significantly impacted a brand’s marketing campaign

    At Pindrop, we treat each collaboration with the utmost care and dedication. Our team, from every department, takes great pride in their work, ensuring seamless and highly satisfactory creative partnerships. We adhere to a ‘win-win’ approach in everything we do.

    We’re proud to have worked with some of the world’s biggest brands across various sectors. However, I hold a special regard for our social impact projects. Our collaborations with WHO, UNICEF, and the Ministry of Health and Family Welfare (Govt of India) during the Covid pandemic are particularly meaningful to me. These projects were challenging to execute due to the restrictions posed by the pandemic, but the tangible impact they had on society makes them incredibly rewarding. For me, making a positive difference to someone’s life through our work is the ultimate achievement.

    On future plans with respect to expansion and innovation

    As we are just over two months into this venture, it’s premature to detail our expansion plans at this stage. While we certainly do have plans to extend our reach into other transportation sectors and regions, particularly given the extraordinary response from the advertising industry, our immediate focus remains on solidifying our success with Delhi Metro, we are committed to expanding our offering across all lines of the Delhi Metro Rail Corp (DMRC) in the shortest time possible.

  • Duroflex launches their Valentine’s Day campaign “Redefining Love, One Genuine Moment at a Time”

    Duroflex launches their Valentine’s Day campaign “Redefining Love, One Genuine Moment at a Time”

    Mumbai: Duroflex, India’s leading sleep solutions brand, has come up with an innovative Valentine’s Day campaign #CelebratingHealthyRelationships; a riveting message for today’s ‘online generation’. The theme of the campaign is to foster authentic connections with your partner in the digital age.

    The heart of the campaign #CelebratingHealthyRelationships is to awaken audiences and urge them to prioritize shared experiences with their partners over digital distractions. The short film captures a couple engrossed in their smartphones, symbolizing the brewing disconnect in many relationships. However, a shift occurs as they take a minute to reflect and find themselves in each other’s company, where candid moments of togetherness unfold naturally, free from their screens. The campaign addresses a common modern challenge of simply keeping the phone away and spending time with your loved ones instead. It underscores Duroflex’s commitment of healthy sleep and extends this purpose to building healthier relationships.

    Commenting on the digital campaign, Duroflex CEO consumer business Mohanraj J said,“ The thought of this campaign stems from a very simple insight of how individuals today are growing further apart owing to a single problem of being chronically online. Screen time has largely gone up in the past decade with more of us invalidating the importance spending time together without having digital distractions. Currently, we are witnessing a paradox in a digital era, where connectivity is at its peak yet we tend to stay disconnected. We wanted a deliver a subtle message that can shake people out of the digital haze and push them to thrive in each other’s’ company.”

    Duroflex has always positioned itself as a brand focused on holistic well-being. Beyond Great Sleep and Great Health as they always advocate, the brand encourages everyone to embrace a ‘we’ mindset, and make this Valentine’s Day about genuine togetherness.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Duroflex (@duroflexworld)

     

  • Adani Wilmar appoints Jignesh Shah as the head of media and digital marketing

    Adani Wilmar appoints Jignesh Shah as the head of media and digital marketing

    Mumbai: Adani Wilmar, one of the largest Food and FMCG companies in India, has announced the appointment of Jignesh Shah as its new head of media and digital marketing. With a career spanning over 20 years, including a decade-long tenure at Adani Wilmar, Shah brings a wealth of experience and expertise to his new role.

    As the newly appointed head of media and digital marketing, his responsibilities will encompass strategic promotion at the overall level, including Oil & Food portfolios of the company’s flagship brand, “Fortune” as well as other popular brands. Furthermore, Shah will uphold his existing responsibilities as business head of Foods Consumer Pack, overseeing categories such as Soya Nuggets, Sugar, Pulses, and Poha with unwavering commitment and excellence.

    In his capacity as a brand custodian for Fortune, Shah will ensure its relevance and resonance in the dynamic FMCG landscape, leveraging his extensive marketing prowess and strategic insight.

    A graduate with an MBA in marketing, Shah embarked on his marketing journey with Vadilal, where he served as a Product & Brand Manager. He further honed his skills at Alembic Glass Industries Ltd. and Wagh Bakri, showcasing his prowess in brand management and strategic marketing.

    In 2014, Shah joined Adani Wilmar as an associate manager, marking the beginning of a remarkable journey within the organization. Over the years, he played a pivotal role in shaping the company’s food portfolio, particularly under the flagship brand Fortune. His strategic acumen and innovative marketing initiatives were instrumental in the successful launch and growth of various product categories, including soya nuggets, besan, sugar, poha, pulses, sattu and the introduction of rawa, suji and maida.

    The new role for Shah commences at a strategically opportune moment for Adani Wilmar, aligning with the company’s ambitions to broaden its reach and solidify its standing in the FMCG sector. With a proven track record and visionary leadership, the new head of media and digital marketing is poised to lead the company’s marketing vision to new heights of success.