ITV

Category: Media and Advertising

  • Xiaomi India urges users to cut the noise!

    Xiaomi India urges users to cut the noise!

    Mumbai: In a nod to innovation, Xiaomi rolls out a CGI campaign for Redmi Buds 5, placing its hybrid active noise cancellation in the spotlight. The campaign uses computer-generated imagery (CGI) technology to devise a disruptive campaign to offer an immersive experience.

    This campaign unfolds against the vibrant and buzzing backdrop of Mumbai’s Victoria Terminus Station. Through the magic of CGI, the Redmi Buds 5 seamlessly integrates into the urban symphony, emerging as not just earbuds but a transformative auditory experience. This spectacle is more than a product showcase; it’s a strategic move that positions Xiaomi as a trailblazer in marrying technology and storytelling for top-notch messaging across campaigns.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Redmi India (@redmiindia)

     

     

     

     

  • “Versuni is thrilled to enhance the joy of Valentine’s Day with our latest campaign alongside Terribly Tiny Tales”: Pooja Baid

    “Versuni is thrilled to enhance the joy of Valentine’s Day with our latest campaign alongside Terribly Tiny Tales”: Pooja Baid

    Mumbai: Versuni has a simple yet powerful purpose: turning houses into homes. As a global home appliances leader and with more than 900 patents on its name, the company develops innovations that are in tune with consumer demand and the connected world in which we live, across kitchen appliances, coffee, climate, garment, and floor care ranges. Products under the Philips brand include the Philips Airfryer, Espresso Machine with LatteGo, PerfectCare Steam Generator, Air Purifier and AquaTrio Cordless Vacuum. Their other brands are: Saeco, Gaggia, Preethi, Philips Walita, L’OR Barista and Senseo®. Versuni is headquartered in Amsterdam, the Netherlands, and has innovation, manufacturing, and commercial centers across the globe, with a footprint in over 100 countries. Its successful product ranges adhere to EcoDesign requirements and reflect the company’s commitment to sustainability best practices. Versuni is a former business division of Royal Philips and was formerly known as Philips Domestic Appliances.

    Versuni India Home Solutions Ltd. CMO Pooja Baid has over 14years of experience in building businesses from scratch and establishing brands through creative and unique marketing strategies. As head of marketing strategies, She is responsible for creating and accelerating the company’s marketing strategy and brands’ recognition across India. She is focused on driving the company’s purpose of turning houses into homes.

    Drawn to challenges, with the vision to push her limits and go beyond, Pooja has also built, run and divested an e-commerce portal in the food aggregation space, quite early on in her career. She enjoys working with and mentoring Start-ups to help them grow their business.

    Indiantelevision.com reached out to Baid, via email interaction, where she talked about their recent announcement of their new campaign on Valentine’s Day in collaboration with Tiny Terrible Tales.

    Edited excerpts

    On the inspiration Versuni India Home Solutions Ltd to collaborate with Terribly Tiny Tales for their Valentine’s Day campaign

    Our collaboration aims to highlight the genuine essence of love and celebration, countering the commercialization often associated with Valentine’s Day. Instead of lavish gifts, we want to spotlight sincere expressions of affection. Our inspiration stems from the belief that the most meaningful displays of love often revolve around simple acts, especially those involving food.

    Teaming up with Terribly Tiny Tales, we aim to encourage people to prioritize heartfelt gestures over material possessions. We aspire to foster the notion that genuine affection is best conveyed through personal efforts. Our campaign seeks to spark individuals’ culinary creativity, fostering lasting memories through the joy of cooking.  With a reach of over 3 million, TTT has a unique way of telling stories that resonate well with Versuni’s latest campaign – #MakeNotBuy.

    Embedded within our initiative is the overarching goal of positioning Versuni as a brand that champions love and enables consumers to make Valentine’s Day and the entire month of love extraordinary through thoughtful, homemade gestures. We aim to facilitate this through Versuni’s innovative range of domestic appliances, such as Philips Air fryers.

    On the brand planning to leverage the creative storytelling expertise of Terribly Tiny Tales in its campaign

    Our approach was to create a campaign that integrates both physical and digital elements, ensuring resonance across various platforms with our target audience. While physical installations in stores engage customers directly, we acknowledge the paramount importance of digital media consumption, especially among early to late millennials and early Gen Z individuals.

    Recognizing that traditional television advertisements may not effectively reach our desired demographic, we opted to collaborate with Terribly Tiny Tales (TTT), a platform catering to the same audience. Through this partnership, TTT played a pivotal role in crafting heartwarming story videos aligning with our campaign’s theme. These narratives are complemented by influencer collaborations and static content, enriching the campaign’s storytelling. Moreover, alongside our digital endeavors, we introduced experiential elements in select stores, such as the installation of a heart-shaped pizza at Vijay Sales outlets. This prompts customers to engage physically with our brand, capturing moments of love to share as part of our campaign.

    Ultimately, our goal is to convey the message that cooking embodies love made visible, inviting all who resonate with this sentiment to participate in our campaign by sharing their experiences and moments of connection.

    How does this campaign fit into Versuni’s overall marketing strategy

    At Versuni, for Kitchen Appliances, our overall marketing strategy revolves around 2 axis – strengthening relevance of our products in consumer lives and building Brand love as well as Top of Mind recall for Philips. The Valentine’s Day campaign is no exception.

    In a normal manner, few people will draw a connection between home appliances & V-Day. But we realized that we do have a very strong role to play. That got illustrated in the form of #MakeNotBuy.

    Also, as a brand, we always play Omni-Channel as we realize that our consumer expects us to engage with them though the funnel. Likewise, this was a phygital campiagn that had Digital & Shop floor legs to it.

    On leveraging the use of digital and emerging technology as a medium

    Leveraging digital and emerging technologies as a medium requires a strategic approach that aligns with audience preferences and behaviors. Firstly, understanding the target demographic enables tailored content creation and delivery. Integrating interactive elements like AR or VR enhances engagement and immersion.

    Utilizing data analytics helps refine strategies and optimize content for maximum impact. Platforms such as social media, podcasts, and streaming services offer vast opportunities for reaching audiences and fostering community engagement. AI-driven personalization ensures relevant and timely content delivery, enhancing the overall user experience.

    Remaining agile and adaptable to emerging trends and technologies is essential for staying ahead in a rapidly evolving digital landscape. Collaboration with tech innovators and prioritizing ethical considerations, such as data privacy and digital responsibility, are crucial for maintaining trust and integrity. By embracing innovation while focusing on audience needs, one can effectively leverage digital and emerging technology as a powerful medium for communication and connection.

    We at Versuni, are dedicated to leveraging cutting-edge features like adapting to digital transformation, data-driven strategies, and customer-centric approaches to stay in the competitive market. We have harnessed disruptive technologies like Artificial Intelligence (AI) and the Internet of Things (IoT) to create innovative smart appliances. Our products like Philips Airfryer with a connected app and the first all-in-one Air Purifier with AI are in tune with consumer demand. Digital platforms allow marketers to reach a broader audience compared to traditional methods.

    On the key trends in the domestic appliance market

    The domestic appliance market in India is witnessing some significant shifts and trends driven by urbanization, rising incomes, premiumisation, and a tech-savvy culture. There’s a noticeable shift towards premiumization. With increased exposure to global products and rising affluence, consumers are seeking better quality and premium offerings that deliver superior value. Secondly, there’s a growing adoption of smart appliances driven by the affordability of internet access and high internet penetration rates in India. This trend indicates a swift acceptance of technology among consumers, paving the way for the rapid integration of smart devices into households. Additionally, there’s a significant rise in health consciousness among consumers, particularly post-COVID. This is evidenced by the increasing demand for air purifiers as people prioritize clean indoor air quality. Healthy eating is also on the rise, with a focus on nutritious foods and cooking methods. The popularity of air fryers exemplifies this trend, as consumers embrace healthier cooking alternatives.

    Overall, these trends reflect changing consumer preferences and lifestyles, and they’re likely to shape the direction of the domestic appliance market in India in the coming years. We are grateful to play a pivotal role in this evolving consumer behaviour with our products and we believe will shape the way forward for the industry.

    On type of content customers expect from the Valentine’s Day campaign by Versuni India Home Solutions Ltd and Tiny Terrible Tales

    As a leading brand dedicated to transforming houses into homes, Versuni is thrilled to enhance the joy of Valentine’s Day with our latest campaign alongside Terribly Tiny Tales. We aim to add a heartwarming twist to the typical Valentine’s narrative, encouraging a shift from store-bought gestures to heartfelt homemade moments through #MakeNotBuy. We truly believe that genuine affection is best expressed through personal efforts, which is why our campaign emphasizes the beauty of culinary creativity. We’re inviting individuals to step away from the ordinary and explore the world of diverse dishes that can be effortlessly prepared with our innovative range of Philips Airfryers.

    With our digital film, we’re leveraging a digital-first strategy to reach our audience through various digital and social platforms, engaging them in a visually resonant experience. In collaboration with Terribly Tiny Tales, we’re encouraging people to share the delightful dishes they’ll be preparing for their loved ones this Valentine’s Day. This partnership not only amplifies the reach of our campaign but also fosters a community of individuals who celebrate love through the art of cooking.

  • 7UP launches ‘Kaara Saarama Eat, 7UP Repeat’ campaign

    7UP launches ‘Kaara Saarama Eat, 7UP Repeat’ campaign

    Mumbai: In line with its commitment to refresh audiences throughout summer, 7UP, the clear refreshing drink, is set to reimagine consumer taste experiences with a flavorful twist. The beverage brand has teamed up with brand ambassadors, Rashmika Mandanna and Anirudh Ravichander to launch an all-new campaign that establishes 7UP as the ultimate companion for spicy food enthusiasts across South India. Leveraging the everlasting cravings amongst consumers for bold and zesty flavors, and the love for 7UP as most fitting beverage choice to compliment the heat, providing a refreshing taste that perfectly balances the spice.

    The campaign titled, ‘Kaara Saarama Eat, 7UP Repeat’ translates through a pop-cultural context to, ‘Eat Spicy Food – Drink 7UP – Repeat’ in that order. The campaign is accompanied by a riveting TVC that features the brand ambassadors, Rashmika and Anirudh who share the screen on 7UP for the first time ever. The campaign as well as the TV commercial ties back to the brand’s ongoing Super Duper Refresher positioning across India.  

    The 46-seconds film, opens to a late afternoon, set against the backdrop of a lively food truck-themed open-air restaurant, where Rashmika Mandanna, engages in a spicy culinary adventure with master chef Anirudh Ravichander. Rashmika stands before the truck, perusing the menu with a mischievous glint in her eyes. Playfully engaging with the chef, Anirudh, she craves the bold flavors of Chettinadu and Madurai cuisine. Anirudh, in his signature style, creates a sizzling “Chettinadu fire parotta,” unleashing a steamy, aromatic spectacle. As Rashmika eagerly bites into the spicy dish, her eyes water, but undeterred, she craves more. With chili emojis in her eyes and a fiery tongue, she desperately seeks relief from the spice heat to relish the food again. Anirudh surprises her with a special delivery from a fire engine, creatively showcasing the intense spice and the ultimate relief provided by 7UP, ending with the memorable catchphrase, ‘Kaara Saarama Eat… 7UP Repeat!’

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by 7UP India (@7upindia)

     

    PepsiCo India category lead, cola & flavors Shailja Joshi said, “Leveraging further on the biggest category driver of refreshment in the clear category, 7UP is all set to position itself as the ultimate occasion refreshment champion. Embracing the deep-rooted love that consumers have for both spicy food and 7UP, the brand has started its journey to level up the food experience when consumed with 7UP. The campaign ‘Kaara Saaram Eat, 7UP Repeat’ is an artistic take to highlight the beautiful blend of bold, spicy flavors perfectly balanced with the refreshing 7UP. We are excited to take this campaign forward through the year and couldn’t be happier to have Rashmika and Anirudh launch this campaign through a quirky new film.”

    Commenting on this collaboration, brand ambassador, Rashmika Mandanna said, “There’s nothing quite like the combination of the spices from my favorite delicacies and the refreshing kick of 7UP. I have grown up on the flavorful notes of spices in my food and so this film is a very natural representation of myself in real life. It was a great experience to shoot with Anirudh and I hope our fans will jump onboard to join enjoy this ultimate pairing.”

    Sharing his excitement on the new campaign, brand ambassador, Anirudh Ravichander said, “Starting the year with 7UP’s pairing with spicy food and this new film with Rashmika is truly exciting. It captures the perfect blend of bold taste and refreshment, making every sip a delightful journey. Cheers to this flavorful adventure, and I hope my fans across the country enjoy it as much as I do!”

    The creative agency for the campaign is Leo Burnett.

    The campaign reinforces 7UP’s commitment to not only quenching thirst with refreshment but also elevating the entire spicy food experience for consumers. The brand promises to be the go-to-choice for those seeking the perfect balance of spice and refreshment, making every spicy meal a delightful and repeatable affair. The 7UP TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. 7UP is available in single/multi-serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms with its sparkling lemon and lime flavor.

  • Traya and Rajkumar Rao reunite for #HopeForHair campaign

    Traya and Rajkumar Rao reunite for #HopeForHair campaign

    Mumbai: Traya, India’s first-ever health-tech brand committed to treating hair loss internally, is thrilled to announce the extension of its revolutionary campaign, #HopeForHair, taking a deeper dive into its holistic approach to hair health.

    Building on the remarkable success of the first campaign film released last year, the new series of films, seeks to inspire the development of consistent habits among customers to follow the Traya treatment plan for holistic solutions. The latest film demonstrates how the Traya treatment consistently addresses the root cause of hair loss over time, showcasing its lasting effectiveness.

    The campaign film once again stars Rajkumar Rao, aiming to strengthen Traya’s presence in the Hindi-speaking market. In this segment, Traya pivots the narrative towards cultivating consistent habits for enhancing internal health.

    The first leg of the film, launching today, shows Rao as a gym instructor, focusing on the similarity between achieving fitness results through consistent workouts with professional guidance and addressing hair loss. It introduces Traya’s hair coach offering, drawing parallels to the gym trainer, who ensures continuous customer support throughout the course of the Traya treatment for optimal results.

    Speaking on the new campaign film, Traya co-founder Saloni Anand said “The #HopeForHair campaign is Traya’s effort to shift people’s perspective on hair loss. The initial campaign film with Rajkumar Rao instilled hope by showcasing transformative results for hair loss. Our goal is to enhance awareness that, although our solution is effective, consistent adherence to the treatment is crucial, and Traya’s hair coach is there to support individuals throughout their journey. At Traya, our mission is to offer a reliable, long-term solution to hair loss.”

    The first leg of the campaign film has been released across digital platforms with a primary focus on YouTube, followed by social media platforms such as Facebook and Instagram. Beyond social media platforms, the film will be further promoted by the brand via internal communications, emailers, and WhatsApp marketing. Additionally, it will be amplified across various digital media and the brand’s web page in varied languages such as Tamil, Telugu, Marathi, and Bengali.

  • Flipkart’s ‘Blame it on Flipkart’ campaign saves last-minute planners

    Flipkart’s ‘Blame it on Flipkart’ campaign saves last-minute planners

    Mumbai: As Valentine’s Day panic sets in, Flipkart comes to the rescue with a playful digital campaign called ‘Blame it on Flipkart.’ Conceptualised by 22feet Tribal Worldwide, the campaign playfully targets procrastinators and forgetful romantics who wait until the last minute to buy the perfect gift for their partners. Stepping in as the perfect wingman, Flipkart ensures a stress-free, love-filled celebration for its customers.

    While Valentine’s Day is a special occasion, many of us tend to overthink or miss out on gift-giving until the very last minute. This often leads to frantic online searches and last-minute orders, leading to anxiousness about potential delivery delays that might impact our romantic relationships. That’s where Flipkart steps in, wearing the cape and saving the day by acting as a saviour for forgetful lovers.

    Sharing his thoughts on the campaign, Flipkart Sr director, brand marketing Pratik Shetty said, “At Flipkart, we understand that panic of forgetting a special day and the last-minute hustle to make it right. Therefore, on Valentine’s Day, as searches for last minute gifts surged, we were happy to partner with 22feet Tribal Worldwide to come up with a creative solution that helped our customers get their partner’s gift of choice, while Flipkart took the blame for their last-minute order. The one-day delivery feature was the cherry on the cake.”

    22feet Tribal Worldwide creative head Vishnu Srivatsav said, “We wanted a human take on Valentine’s Day that wasn’t about life but about the little things that happen in love. Like forgetting to buy a gift. In an otherwise crowded day, we needed to stand out and yet be relevant to the brand and its benefits. Fortunately, we hit upon an idea to both help people and entertain them.”

  • Yes Madam celebrates getting spotlight on Shark Tank India with its new campaign

    Yes Madam celebrates getting spotlight on Shark Tank India with its new campaign

    Mumbai: Yes Madam, a tech-enabled platform for beauty and wellness that brings premium salon and spa services to customers’ homes, has unveiled its new campaign #Celebrateveryday announcing its feature on Shark Tank India(season 3), one of the business reality television series, with infectious energy and heartwarming moments. As part of the campaign, the brand has curated a fun and engaging digital film that captures the undying excitement of welcoming sharks and celebrating their arrival in the YesMadam office.

    Filled with life, laughter and a touch of Bollywood, the video captures the brand’s essence of “crafting beautiful experiences” for its customers in all the right ways. Any celebration in India is insignificant and incomplete without band, bajaa, bright hues & moods and YesMadam has beautifully managed to roll out a video that relates with the audience and stays intact in their memories for a long time. Additionally, a fun video not only highlights the passion and enthusiasm of the team, but it also leaves a memorable impression that sparks interest, generates excitement, and increases the likelihood of securing investment and support for the organisation’s growth and success.

    Talking about the film and its unique way of announcing the feature, Yes Madam co-founder Mayank Arya, said, “Being on the most talked-about show is a dream come true! It’s an incredible opportunity to share our passion for providing exceptional home salon experiences with the entire nation. We’re excited to showcase our journey, our team, and our commitment to making beauty accessible and convenient for everyone. With the support we receive, we plan to empower more and more women of India. We aim to further empower our partner base of women beauty professionals by providing them with advanced training and support. Through this, we aim to transform and uplift many lives, providing women with dignity and an opportunity to be independent. So, get ready to get pampered, Shark Tank style! Tune in to see our journey unfold and prepare to be touched by the heartwarming moments in our new video!”.

    https://www.instagram.com/yesmadam_official/

    https://www.linkedin.com/company/yesmadamofficial/?originalSubdomain=in

    https://www.facebook.com/YesMadamHomeSalon/

  • Radio City & Zuno General Insurance partnered for road awareness

    Radio City & Zuno General Insurance partnered for road awareness

    Mumbai: Radio City and Zuno General Insurance, a new-age digital insurer, had partnered to raise awareness about the critical importance of road safety and also to encourage responsible driving practices for safer roads among the driver community. This road safety initiative by Zuno was being conducted in the month of January that was regarded as the National Road Safety Month (RSM) by the Ministry of Road Transport & Highways (MoRTH), Govt. of India.

    Radio City was the exclusive radio partner that highlighted the various aspects of road safety and created awareness through its radio channel and digital platforms.

    In alignment with this year’s National Road Safety theme, “Be a road safety hero” and Zuno’s digital-first approach, Zuno General Insurance used Technology along with an interesting marketing campaign to drive home the message. The initiative also introduced the Zuno Driving Quotient challenge (ZDQ), encouraging individuals to download the Zuno app and assess their driving skills and get an objective score through the app.

    The theme this year recognised those who improve traffic safety and aids assistance post-crash. It emphasizes on the key role driver community plays in making travel safer. Therefore, making it imperative on their part to adhere to all the safety measures outlined by the law enforcement authorities.

    The campaign relied on Bollywood-driven pop culture in India to generate activation programmes in five key cities: Mumbai, Delhi, Goa, Hyderabad, and Bangalore.

    In Bollywood style, Zuno has deployed some of the scary characters of Indian cinema across major signals in Mumbai, Delhi, Goa, Bangalore & Hyderabad. These iconic characters engaged with citizens at specified long-duration signals in each city, urging them to follow traffic rules and raising awareness in their trademark style. They also encouraged people to download the Zuno App, take the 15 day Zuno Driving Quotient challenge and analyse their driving skills in order to receive an objective score.

    Sharing his insights, Radio City CEO Ashit Kukian said, “Based on the 2022 – 2023 annual report published by MoRTH, the total number of road accidents reported in the year 2021 was 4,12,432 and hence, it is of paramount importance that social movements such as these are initiated to create an awareness regarding the magnitude of the problems in road safety. It was an honor for Radio City to be a part of such a noble campaign by Zuno General Insurance and we will use our concept of radigitalization  in future to spread the word far and wide!”

    Zuno General Insurance MD and CEO Shanai Ghosh said, “Road safety is a shared responsibility and Zuno is committed to driving positive change on our roads.  Zuno’s partnership with Radio City,  India’s leading radio station aids in spreading further awareness and creating a lasting impression on the driver community in understanding their role in fostering safer roads in the country. It was our to promote safer driving habits while engaging the audience through a blend of curiosity and nostalgia. Our ‘Zuno Driving Quotient’ was an important step in raising awareness around good driving behaviour, correlation with road accidents and eventual positive impact on the society. We went a step beyond awareness, by using rewards to influence behavioural change. Everyone who engaged with it, was incentivized to drive better, thus making roads safer for people in India, leading to lower accidents and lower fatalities. For us, was not just a campaign but a movement to make India drive better with Zuno Driving Quotient”.

  • ManipalCigna launches ‘Mere Choice ka Health Insurance’ campaign

    ManipalCigna launches ‘Mere Choice ka Health Insurance’ campaign

    Mumbai: ManipalCigna Health Insurance has announced the launch of its latest campaign, “Mere Choice ka Health Insurance” (MCHI) to empower young adults in Navigating Adulthood with Financial Security of Health Insurance. As young adults embark on the journey of adulting, they are faced with a myriad of first-time experiences from budgeting and financial planning to experimenting, caregiving for parents, taking self-care and in this journey ManipalCigna is proud to stand alongside them as an expert partner as they take their first step into Health Insurance.

    Commenting on the new brand films, ManipalCigna Health Insurance chief marketing officer Sapna Desai said, “Health Insurance as a category typically targets families, individuals of a certain age, but there’s also a “New to Health” individuals, stepping into adulthood, who face significant decisions like purchasing health insurance amidst their daily responsibilities. Based on this insight we have launched our latest campaign Mere Choice ka Health Insurance or #MCHI. The campaign #MCHI (Mere Choice ka Health Insurance) as synonymous with ManipalCigna, aims to make ‘Health Insurance’ an intrinsic part of the adulting journey so young adults, who live in the fast lane, are better prepared. Desai further added, “Recent IRDAI data also highlights that Young Adults are much more financially savvy than previous generations and that 70% of young adults actually have financial security as one of their key life goals. Most likely, young adults understand that having a health insurance is a first step to adulting. With this campaign we want to communicate that investing in health insurance early in life is not just cool, but also the smarter thing to do, as it ensures lower premiums and broader coverage options, securing both health and financial stability in every step of the adulting journey.”

    21N78E Creative Labs chief operating officer Nikhil Shahane the agency behind the campaign, added, “In a category that is typically associated with T&Cs and belonging to “the parents” we wanted to find a way to be relevant to the young adults. And one need not look beyond their messages to see that Emojis and Acronyms are an integral part of our lives now. For a financially savvier younger generation, we wanted to make sure that our communication resonated with them in a nuanced and relevant manner. The answer was staring us in our face. And what better way to land everything that ManipalCigna has to offer than by inserting the brand into contextually relevant conversations, in a way that can be appropriated by the customers themselves.”

    The campaign Mere Choice ka Health Insurance features protagonist Hrishi and Mishi, a young couple aged between 25-28, who live together and skillfully navigate their journey to adulthood, with the safety and peace of mind provided by ManipalCigna Health Insurance. The four-part films highlight some of the key features that are available with the comprehensive products of ManipalCigna Health Insurance especially for the youth such as Cashless OPD, Global Cover, Preventive Health check-ups, Unlimited tele-consultations, Non-Medical Expenses and their quick and easy claim settlement. For couples planning parenthood, it provides cover for assisted reproductive treatment and newborn expenses such as maternity cover of a Sum Insured of Rs.1 lac and first-year vaccinations. It also highlights ManipalCigna’s expertise in the health insurance industry to provide high-quality healthcare experience to its customers.

    https://www.youtube.com/playlist?list=PLyX0pkblBuZkSl1mkHLf_Q_ENoT74cxjj

    The company has rolled the four brand films on all major digital platforms, and the films will also be leveraged on News television channels, and via Influencers on Instagram from various genres for maximum outreach across the country.

  • Amita Maheshwari bids adieu to Kedaara Capital

    Amita Maheshwari bids adieu to Kedaara Capital

    Mumbai: Kedaara Capital MD & operating director Amita Maheshwari has decided to depart from the firm to embark on a new phase of her life. She plans to dedicate her time to giving back to society and the industry, utilizing her expertise in fostering talent, shaping culture and driving digitization in high-growth enterprise and building a social impact agenda.

    Prior to her role at Kedaara, Amita worked as President and Head of HR for Star India and later as the Head of HR for The Walt Disney Company and Star TV, including Disney Hotstar for Asia-Pacific, Middle East and India for 14 yrs. She spearheaded HR operations across 27 markets in Asia, including India, China, Japan, Korea, and the rest of the region.

    She played a pivotal role in facilitating the integration and transition of Fox and Disney across the Asia-Pacific, India and the Middle East as well as launching Disney+ and Disney+Hotstar in 11 APAC markets. Furthermore, she played a key role in the successful launch of the OTT platform Hotstar in India under the leadership of Uday Shankar. Over her 30-year career, she has held positions at Asian Paints, GE, Genpact, and MetLife Insurance, lending her expertise to diverse industries.

  • Cricket Country Box Cricket League roars into action on 17 and 18 February 2024

    Cricket Country Box Cricket League roars into action on 17 and 18 February 2024

    Mumbai: IndiaDotcom Digital Private Ltd is thrilled to announce the launch of the inaugural Cricket Country Box Cricket League, slated to take place on 17th and 18th February 2024, at the prestigious Fuzolo in Gurugram. This on-ground event promises to redefine the cricketing landscape with its unique blend of sporting prowess and entertainment.

    The upcoming Cricket Country Box Cricket League redefines sporting entertainment through innovative elements that promise an unforgettable experience. By employing tennis balls, the tournament maintains a high-paced and dynamic gameplay, prioritizing safety without compromising excitement. With umpires and digital scoring systems in place, the integrity of each match is upheld, ensuring fairness and accuracy throughout.

    Featuring eight elite teams representing prominent media agencies such as Group M, Madison, Havas Media, InnOcean, Zenith Optimedia, Wavemaker, OMD, and Dentsu. The tournament will showcase thrilling encounters across seven matches. With a knockout format and matches spanning 10 overs in the round stages and 15 overs in the semi-finals and finals, spectators can expect edge-of-the-seat action from start to finish.

    Beyond the thrilling matches, the league also caters to a diverse audience, offering a range of engaging activities and tantalizing food and beverage options. This thoughtful approach aims to enhance the overall spectator experience, making the Cricket Country Box Cricket League a must-attend event for fans of all ages.

    Essel Group CTIO Idris Loya lauded the initiative, stating, “In the Cricket Country Box Cricket League, the amalgamation of sportsmanship and entertainment unfolds like a thrilling rafting adventure, captivating players and spectators alike. This initiative epitomizes a harmonious blend, propelling cricket to unprecedented heights while championing the values of respect and teamwork. With each match, the league sets a new standard for sportsmanship, fostering an environment where the essence of fair play resonates with every stroke and every cheer.”

    Zee Media Corporation Ltd marketing head Anindya Khare further highlighted, “We strongly believe in championing sports culture and enriching community engagement through dynamic experiences. The Cricket Country Box Cricket League embodies our commitment to providing innovative entertainment that unites the media fraternity. As we embark on this journey, we aim not only to entertain but also to inspire unity and camaraderie within our community, showcasing the enduring impact of shared sporting experiences.”

    On-ground integrations such as brand logo presence on team jerseys and boundary branding will provide sponsors with valuable visibility. Additionally, promotional efforts encompass editorial articles, interview videos, reels, match highlights, live commentary, and live streaming on Cricket Country’s Facebook page and YouTube channel.