ITV

Category: Media and Advertising

  • FCB India announces new creative leadership for Delhi

    FCB India announces new creative leadership for Delhi

    Mumbai: FCB India, part of the FCB Group agencies in India, today announces new creative leadership for its Delhi office. Udayan Chakravorty and Anusheela Saha, ECDs at FCB India, have been promoted to National Creative Directors. Saha will also take on the additional role of Head of Design at the agency.

    With his exceptional creativity and strategic insight, Chakravorty has delivered work for brands such as Google and Horlicks. Anusheela’s passion for design innovation has shaped FCB India’s design capabilities on brands such as Horlicks, Uber, Bata, Royal Stag and many more. In their new capacity as National Creative Directors, Udayan and Anusheela will be responsible for driving creative strategy and execution, working closely with the senior management team. As Head of Design, Anusheela will also oversee the implementation of design initiatives across all client projects, ensuring a cohesive and visually compelling brand experience.

    In addition to this announcement, Swati Bhattacharya will step down from her role as Creative Chairperson for FCB India to take some personal time. Since joining the agency in 2016, Swati’s tenure at FCB Group India has been marked by significant contributions that have propelled the agency to new heights. She played a crucial role in shaping the agency’s creative reputation and bringing international recognition through path-breaking campaigns, while her keen insights and bold approach to storytelling have left an indelible mark on the organisation, inspiring creativity and pushing boundaries. Swati will remain at the agency until the end of March.

    Commenting on the announcement, FCB Group India and South Asia group CEO Dheeraj Sinha said, “It’s always a pleasure to see our leaders moving up and taking on greater challenges. Udayan and Anusheela are two creative leaders who have amazing talent and energy, and have continually demonstrated a future-thinking approach. With their enthusiasm and passion for creating globally competitive work for our clients, I am convinced they will help write a new future for FCB India and the FCB Group overall.

    “We are grateful to Swati, who has played a pivotal role in shaping FCB India’s creative direction and fostering a culture of creativity and excellence. She helped put the agency on the global creative map, and we wish her the very best in her future endeavours,” Dheeraj continued. 

  • Ajay Shanker joins Ultraviolette as CFO to spearhead global expansion

    Ajay Shanker joins Ultraviolette as CFO to spearhead global expansion

    Mumbai: Ultraviolette Automotive, an innovator in future-ready Electric Vehicle Platforms and battery technology, is excited to announce the strategic induction of Ajay Shanker as its chief Financial Officer (CFO). Ajay comes with a rich background spanning over 25 years in pivotal financial roles at Schneider Electric, IIM Bangalore – NSRCEL, Aricent (Flextronics), Cannon Inc and Yamaha Motors. His last stint as CFO was with Schneider Electric for their international business GSC covering India, the Middle East, Africa & South America, East Asia, Japan & Pacific.

    Speaking on this strategic move, Narayan Subramaniam, CEO & co-founder, Ultraviolette expressed, “Ajay’s unparalleled experience and strategic insight will be crucial as we evolve into a global scale product company with multiple business verticals. His leadership will enhance our capability to execute our vision, pushing the boundaries of electric mobility worldwide.”

    Ajay Shanker, CFO, Ultraviolette expressed his excitement about his new role, “I’m captivated by Ultraviolette’s ambition to lead the electric mobility race with groundbreaking products and a solid business model. The company’s blend of innovation, global talent, strong competitive positioning, and clear vision for the future is what drew me in. I’m thrilled to be part of this journey to redefine electric mobility on a global scale.”

    Ultraviolette CTO & co-founder Niraj Rajmohan shared his perspective, “We are on the brink of revolutionising electric mobility. Ajay’s expertise in financial strategy and growth management will play a central role in this transformation, ensuring Ultraviolette not only leads but defines the future of sustainable transportation.”

    This pivotal appointment comes at a time when Ultraviolette is gearing up for an exciting phase of expansion and innovation, backed by strong business fundamentals and a track record of success, including the F77’s recent accolade as AUTOCAR Awards 2024 – “Electric Two-Wheeler of the Year.”

  • Voice of radio, Ameen Sayani passes on

    Voice of radio, Ameen Sayani passes on

    MUMBAI: When you think of radio, one name that immediately pops up is Ameen Sayani. Well, we will hear his live voice no more. The veteran radio host passed away late last night. He was 91. He hosted the ever so popular Geetmala on Radio Ceylon which gathered Indian masses Later he stepped into the shoes of his brother Hamid Sayani when he passed away to be the voice of Bournvita Quiz Contest.

    Sayani was also the voice behind many a radio jingle and TV commercial. His passing is an irreparable loss to the now challenged world of radio. He is survived by his son Rajil Sayani.

    Indiantelevision.com wishes with all its heart that may his soul rest in peace.

  • Novamax Air Cooler launches new campaign

    Novamax Air Cooler launches new campaign

    Mumbai: Novamax Air Coolers, one of the top air cooler brands launched its latest Ad Film ‘Newsroom’. With the Ad Film, the brand targets consumers vying for a pleasant summer experience.

    Through clever storytelling and a touch of humour, the ad film uses a comic element to highlight the daily chaos of a newsroom while connecting the entire concept with an engaging jingle which features the brand’s original tagline “Ek Hei Naam Gunje Ga Jab Chalegi Hawa.”  

    “At Novamax, we believe in not only providing cutting-edge cooling solutions but also in creating experiences that resonate with our customers. The ‘Newsroom’ captures the uniqueness of our brand, showing how conflicts can transform into harmony with the refreshing breeze of Novamax Air Coolers. We are proud to present this unique advertising campaign that reflects our commitment to innovation and customer satisfaction,” said Novamax founder & CEO Harshit Aggarwal.

    The credit for the entire Ad film goes to the  Dinesh Gupta Productions In response to this, Dinesh Gupta, founder of the agency said, “We are thrilled to have got the opportunity to create the ‘Newsroom’ Ad film for Novamax. Our goal was to infuse creativity and humour into the ad film to make it funny and memorable for the audience. Novamax’s commitment to innovation aligns perfectly with our creative approach and we are excited to contribute to delivering a refreshing and enjoyable experience to consumers.”

    Novamax Air Coolers is one of the country’s leading air-cooler and components brands and is known to sell top-quality products at an affordable price with the launch of its latest advertising campaign, the brand is set to promise an unforgettable summer experience for its viewers.

  • JSW Group elevates Kaustubh Kulkarni as group head of banking

    JSW Group elevates Kaustubh Kulkarni as group head of banking

    Mumbai: The JSW Group, a leading diversified conglomerate with interests spanning steel, energy, cement, infrastructure, paints, sports, venture capital, defence and electric vehicles is pleased to announce the elevation of Kaustubh Kulkarni as the group head of banking, with immediate effect. In addition to his existing responsibilities as group head of M&A and strategic financing, Kulkarni will now oversee banking relationships across the group business verticals.

    Kulkarni brings over 27 years of experience in banking and finance to his new role. He joined the Group in 2017 as the group head of M&A and strategic financing and has since been instrumental in executing several large strategic acquisitions. Prior to joining JSW, Kulkarni served as MD – debt capital markets at Standard Chartered Bank, India.

    “We are delighted to appoint Kaustubh Kulkarni as the Group Head of Banking,” said Parth Jindal. “His proven track record in financial management and deep understanding of banking relationships will be invaluable as we navigate our growth trajectory. We are confident that under his leadership, we will optimize our financing strategies to support the Group’s ambitious expansion plans.”

  • Mirasys (India) brings seasoned analytics leader Ashish Nigam on board as COO

    Mirasys (India) brings seasoned analytics leader Ashish Nigam on board as COO

    Mumbai: AI-based video surveillance analytics leader Mirasys (India) has announced the appointment of Ashish Nigam, a notable name in business consulting, transformational analytics, Data and Machine Learning, as the company’s chief operating officer (COO). In his new role, the industry stalwart with nearly two decades of experience would spearhead the overall operations of Mirasys (India) while growing a high-performance AI Video Analytics team as a thought partner and leading with innovation.

    Welcoming the new COO to the fold, Mirasys (India) managing director Arindam Das Sarkar said, “Mirasys (India) is currently fostering an AI video analytics-powered ecosystem across key establishments and verticals across the country, including Ram Mandir, transportation, railway & highway safety etc. Owing to the pioneering role we increasingly play to safeguard, secure and elevate the citizens, we need changemakers and leaders with extensive industry experience on board. We are pleased to welcome Ashish Nigam on board, as he brings a wealth of wisdom and passion to the table. Get ready for some exciting times ahead as we join forces to steer our ship towards even greater heights of success.”

    “I am pleased to come on board Mirasys (India), which has swiftly emerged as a frontrunner in the AI video surveillance analytics space. Drawing from my long-standing experiences across diverse domains like Product Entrepreneurship, Industry Functions, Analytics & Techniques, Proprietary & Predictive Analytics etc, I intend to aid the geo-societal expansion of Mirasys products and services. I am elated to be a part of this phenomenal growth journey,” said Nigam.

  • Kurkure redefines norms with the Chatpate Se Sab Patein campaign

    Kurkure redefines norms with the Chatpate Se Sab Patein campaign

    Mumbai: Kurkure, a snack brand unveils its latest positioning, ‘Chatpate Se Sab Patein’ as a stance against conformity, encouraging individuals to embrace their originality.  This positioning has been brought to life through a campaign a TVC spearheaded by its charismatic brand ambassador Sara Ali Khan. This campaign perfectly captures the essence of breaking conformity while maintaining the warmth and quirkiness that Kurkure has always been known for.

     

     

    Kurkure has always been a family entertainer and a household name in the country, infusing quirky masti through compelling storytelling and innovative products. Upholding this very spirit with ‘Chatpate Se Sab Patein’, the brand aspires to inspire individuals to liberate themselves from the pressures of a set culture and wholeheartedly embrace the freeing spirit of anti-hustle. Embracing a balanced lifestyle over relentless work, this culture reflects a collective desire for well-being and fulfilment, challenging traditional notions of success with a more holistic approach.

    The TVC kicks off with Sara as a bride, looking radiant on her wedding day, standing on the stage. When her boss, Sanjay, gets on the stage to congratulate her it results in a delightful exchange, he cheekily accuses Sara of not answering his phone in the morning. This elicits her witty “Sanjay” comebacks as she bites a pellet of Kukure. Transitioning into a flashback where she humorously cites examples of the different uncalled-for situations created by her boss and each of her family members comically contributing these instances to Sanjay with synchronized chants. Sara, in good spirits, jests about the reason her phone is always busy, the person who wishes her good morning before her mother, the person who keeps the chanting longer than her grandmother and the person who will unexpectedly be third wheeling on her honeymoon with Sanjay being at the epicentre of all these situations. The revelation of Sanjay as her boss results in a playful interaction, leaving the wedding guests in laughter. The TVC concludes with Sanjay claiming that he’s just her boss and only wants ‘kaam’ with a swift and witty reply from Sara- That’s right Sir, CalmDown! The scene effortlessly transitions to the satisfying crunch of Chatpate Kurkure, emphasizing the tagline – ‘Chatpate Se Sab Patein’.

    Sharing her thoughts on the campaign, brand ambassador Sara Ali Khan said, “What is life without a harmonious work-life balance? Honestly, for me, it is nothing! Kurkure’s ‘Chatpate Se Sab Patein’ brilliantly takes on the cause of championing a balanced life with a twist of humour and relatability. I truly enjoyed playing a part in such a strong and often ignored narrative taken up by Kurkure. I’m sure our viewers will resonate with the feeling of having a ‘Sanjay’ in their life and my one mantra to all of them will be- Stay calm, bite into your favourite Kurkure and let the fun unfold.”

    Expressing her excitement, PepsiCo India category lead, Kurkure, Aastha Bhasin, “Kurkure, India’s cherished snack brand, has woven itself into the fabric of Indian households through its quirky taglines and compelling narratives over the years. As a brand that strives for a close connection with its consumers, we realised the challenges that come with conformism and a fast-paced hustle culture. Backed by this very insight, we’re thrilled to introduce our fresh positioning – ‘Chatpate Se Sab Patein’. Infused with a dash of humour and cheek, this positioning encourages individuals to liberate themselves from the shackles of conformity and embrace a balanced life. Rooted in Kurkure’s creative essence, our campaign film, starring Sara, masterfully captures the heart of this narrative. She not only impeccably embodies the protagonist’s role but also infuses authenticity and relatability into the storyline, staying true to Kurkure’s distinctive and flavorful identity.”

    Vikram Pandey (Spiky), National Creative Director, Leo Burnett said, “Kurkure as a brand has always encouraged its consumers to make brave choices albeit with its signature quirky humour. With this film, we wanted to use this humour to land an important message against toxic conformity. One such example that our film brings to life is that of toxic bosses. Often working long hours has been seen as a badge of honour, but in reality, it takes away from precious family time. Kurkure encourages everyone to break these toxic cycles as #ChatpateSeSabPatein”

  • Equitas SFB becomes official banking partner of Chennai Super Kings

    Equitas SFB becomes official banking partner of Chennai Super Kings

    Mumbai: Equitas Small Finance Bank announced its partnership as the “Official Banking Partner with Chennai Super Kings. The rekindled partnership symbolises the champion team’s journey of coming back home with Equitas’ campaign “Bank Behind Champions”.

    The campaign also showcases Equitas’ contribution in shaping up individuals’ lives through the “Beyond Banking” initiatives. This alliance not only extends a feeling of home for the team but also promises a sense of pride among citizens banking with Equitas across 16 branches in the city of Chennai. As part of this partnership, Chennai Super Kings team will sport the Equitas Small Finance Bank logo on Leading side of headgear.

    Excited to join hands with the champion team, Equitas SFB Sr president & country head – branch banking – liabilities, products & wealth Murali Vaidyanathan said, “At Equitas, we firmly believe in taking pride of one’s performance and it is our delight to partner with the home team again as CSK has exhibited their resilience and skills across multiple seasons. Associating with a team of champions, we look forward to strengthen the society by providing crucial financial support to our customers be champions in their respective lives. Being the bank behind Champions, we take pride of performance of our team in spreading joy through our beyond banking initiatives is our journey towards building progressive and committed bank. The campaign is a testament of our championship in acknowledging the progressing needs of our customers to gift them a responsible tomorrow. Just like the CSK team, we at Equitas believe in committing to our customers throughout challenges to assist in their victory on and off the pitch.”

    Chennai Super Kings CEO Kasi Viswanathan said, “We are delighted to announce the return of Equitas Small Finance Bank to our family for the upcoming 2024 season. Our strong bond extends beyond the cricket field, encompassing collaborations for the Super Kings Academy and Junior Super Kings. We believe that their vision of elevating the lives of Indian youth aligns seamlessly with our quest for excellence and are confident of establishing a winning synergy on and off the field.”

    Through this collaboration, Equitas is introducing a range of banking benefits up to seven per cent interest on savings, no maintenance charges, reward points on all debit cards, and contactless KYC video services with the aim of building stronger connects. Currently, Equitas aims to further expand its footprint and extend its services for both customers and cricket enthusiasts.

  • Peter Barry rejoins PubMatic in Sydney as VP

    Peter Barry rejoins PubMatic in Sydney as VP

    Mumbai: Barry’s appointment sees him return to PubMatic’s Australia office, following a move to New York in 2021 as PubMatic’s Global VP Addressability and Commerce, where he spent two years.

    Now, he will be responsible for rolling out PubMatic’s commerce media the solution, Convert <https:// pubmatic.com/convert/>, across the APAC region.

    Convert provides retailers, brands and advertisers with a unified audience monetisation and acquisition platform to maximise the reach and revenue of commerce media, one of the fastest-growing media channels. In addition to this, Barry, will be responsible for working with publishers, advertisers, identity vendors and industry bodies to ensure PubMatic’s customers are maximising addressable opportunities across their businesses as signals shift and regulations change.

    During Barry’s time in the U.S., he led multiple cross-functional teams, helping PubMatic’s partners execute against addressability strategies to drive monetisation today, as well as future proof of their business. He helped launch the Convert platform in 2023, opening up a new set of opportunities for PubMatic and its customers. Prior to that, Barry was PubMatic’s regional director, Australia and New Zealand, leading the rollout of the company’s Addressability Suite across the region and working with data and APAC identity partners.

    Peter Barry, VP, Addressability and Commerce Media, APAC at PubMatic commented: “I am excited to work with PubMatic’s APAC team again to drive the addressability and commerce media businesses across the region. I’ve learnt a lot from my time in the US, and now I’m looking forward to ensuring PubMatic’s customers make the most of both the onsite and offsite opportunities through our Convert product.”

    PubMatic chief revenue officer, APAC Jason Barnes added: “We’re delighted to see Peter return to APAC following his time in New York. His wealth of experience is invaluable and I look forward to seeing how his expertise impacts our ever-expanding commerce media offering in the region.”

    Based in Sydney, Barry will report directly to Jason Barnes, chief of revenue officer, APAC.