ITV

Category: Media and Advertising

  • NueGo becomes Haryana Steelers Kabaddi team’s official sponsor

    NueGo becomes Haryana Steelers Kabaddi team’s official sponsor

    Mumbai: GreenCell Mobility’s NueGo, a premier intercity electric AC bus service, is delighted to announce its latest collaboration as associate partner with the Haryana Steelers, India’s leading men’s professional kabaddi team.

    NueGo’s partnership with the Haryana Steelers extends the company’s commitment to creating awareness of sustainable mass mobility, while actively engaging with sports enthusiasts throughout the country. NueGo hopes to intensify the excitement around kabaddi, a sport profoundly rooted in India’s cultural legacy, by extending its sponsorship to Haryana Steelers team for the rest of the season.

    GreenCell Mobility CEO & MD Devndra Chawla said, “As we kick off this exciting partnership with Haryana Steelers, we’re thrilled to back this powerhouse of a kabbadi team. Joining forces with the Haryana Steelers underscores NueGo’s drive to revolutionise intercity travel while associating with grassroot sports initiatives, to make the right impact on our up-coming generations. Our commitment to forging a greener, more interconnected future for all remains steadfast as we navigate forward through strategic partnerships and innovative solutions.”

    “We’re really excited to be partnering with NueGo, who are committed to greener, cleaner inter-city travel. Our teams across JSW Sports have continually looked to foster a culture of sustainability, and this partnership is one that aligns with our vision to promote eco-friendly means of travel. We’re looking forward to all that this association has in store,” said JSW Sports COO Divyanshu Singh.

    With this association, NueGo proudly joins the three main Indian sports leagues: cricket, football, and kabaddi. Aside from its partnership with the Haryana Steelers (Kabaddi), NueGo is also a proud partner with Delhi Capitals (Cricket), Chennaiyin FC (Football). This extensive involvement demonstrates NueGo’s persistent commitment to promoting sustainable practices while also cultivating a culture of sportsmanship and community engagement.

  • Ruder Finn India appoints Shivaram Lakshminarayan as the chief operations officer

    Ruder Finn India appoints Shivaram Lakshminarayan as the chief operations officer

    Mumbai: Ruder Finn India, the Integrated Communications Consultancy, announced the appointment of Shivaram Lakshminarayan as the chief operations officer, reinforcing its commitment to strategic growth and operational excellence. Based out of the Bangalore office, Shivaram will play a pivotal role in driving business growth and operational excellence for the organization. This dynamic role involves leading client solutions, spearheading new business development, collaborating closely with the practices, and optimizing operational efficiencies.

    Commenting on the appointment, Ruder Finn India CEO and head of Middle East Atul Sharma, said, “Shiv brings with him extensive experience across technology and corporate communications. With this appointment, we have further solidified our India leadership team to provide effective solutions for our clients and expand our operations in the country. Having witnessed Shiv’s energy and expertise in action before, I am thrilled to have him on board. Together, we’re set to amplify our success story in India and bring forth some exciting new chapters.”

    With a wealth of industry experience spanning over 21 years, Shivaram’s expertise lies in brand reputation, corporate communications, leadership positioning, employee communications, investor relations, issues and crisis management, as well as policy and government relations. In his previous assignment, he successfully built and managed teams nationwide, collaborating with global leadership, and growing practices, while streamlining SOPs and SLAs for clients and teams.

    Reflecting on his new role as the chief operations officer, at Ruder Finn India, Shivaram Lakshminarayan added, “As I step into the shoes of chief operations officer at Ruder Finn India, I’m genuinely excited about being part of this dynamic team. I’ve seen Ruder Finn India growing at a phenomenal pace in the last five years and today, I’m very excited to get an opportunity to be a part of this amazing growth story. In this role, I look forward to taking Ruder Finn India to newer heights with the talented teams here, leveraging their expertise and experience to come up with great solutions for our clients.”

  • Babil Khan’s comedic moment with mother shines in Glance’s #YehSmartHaiBoss campaign

    Babil Khan’s comedic moment with mother shines in Glance’s #YehSmartHaiBoss campaign

    Mumbai: Glance, one of the world’s leading Smart Lock Screen platforms, has teamed up with new-age Bollywood actor Babil Khan for their latest #YehSmartHaiBoss campaign. The campaign is geared towards encouraging the adoption of Glance Smart Lock Screen, a platform that has already garnered a substantial user base of over 200 million monthly active users in India.

    The collaboration between Glance and Babil Khan addresses the issue of information overload in a light-hearted manner, showcasing a solution that frees users from the exhausting cycle of searching for information, downloading multiple apps, and constantly unlocking their smartphones. In the videos, Babil Khan and his mother, Sutapa Sikdar playfully highlights the Glance Smart Lock Screen as an intelligent platform that caters to all generations and enhances the user experience by providing everything directly on the lock screen, eliminating any need for tedious searches and clicks.

    In the viral video, Babil humorously teases his mother about their respective generations’ tech savviness, playfully asserting that the Glance Smart Lock Screen is the smartest of them all. His mother counters with her own witty remarks, showcasing the features of the Glance Smart Lock Screen. The video, which was first shared on social media by Viral Bhayani has received an overwhelming response, amassing thousands of views, likes, and comments within hours.

    As a popular figure among the new generation of Bollywood stars, Babil Khan perfectly embodies the spirit of the #YehSmartHaiBoss campaign. He charmingly portrays a tech-savvy Gen Z individual who appreciates the smart features and benefits offered by the Glance Smart Lock Screen. Along with his mother, he shares the enthusiasm for Glance’s features, including personalized content, news & sports updates, gaming, and shopping, all accessible without having to unlock the smartphone.

    Commenting on the campaign, actor Babil Khan said, “I must say #YehSmartHaiBoss campaign with Glance was my first collaboration with my mother and indeed a very memorable experience. Generational gaps are a fun thing in every family, but Glance is a platform that can bind families over common interests and shared passions. It’s been exciting exploring Glance’s smart features, and I can’t wait for everyone to experience this convenience on their lock screens.”

    Sutapa Sikdar said, “It seems like yesterday when I taught him words and today, he stands eight inches taller than me and working professionally together. Can I have words to describe this feeling? Like I would not have words to describe how easy and special Glance was, though we agreed to disagree on the point that my generation was smarter!! While we both agreed glance helped me to stay updated and it is super easy!”

    Glance chief marketing officer Bikash Chowdhury said, “We are delighted to have Babil Khan on board for our #YehSmartHaiBoss campaign. His relatability and charm resonate with our audience, making him the perfect choice for this campaign. At Glance, we strive to enhance user experience by providing relevant content right on the lock screen, eliminating the need for constant searching and unlocking. We believe that this campaign, coupled with Babil and his mother’s humorous banter, will further our mission of simplifying technology for users across all generations.”

    Glance comes as a pre-installed feature on leading Android smartphone brands. In India alone, over 200 million users spend more than 25 minutes daily on their Glance-enabled Smart Lock Screens, engaging with personalised content spanning over 15 categories including entertainment, music, sports, and many more. Catering to a diverse consumer base, Glance is available in seven languages – English, Hindi, Tamil, Telugu, Marathi, Bengali, and Kannada.

  • The Health Factory launches new campaign with featuring Kunal Vijaykar

    The Health Factory launches new campaign with featuring Kunal Vijaykar

    Mumbai: The Health Factory, a leading provider of wholesome and nutritious food products, is excited to announce the launch of its quirky latest campaign, #TuJaantaNaiMeraBreadwalaKaunHai, aimed at redefining the way consumers perceive healthy eating. With a humorous and engaging approach, this campaign emphasizes the delectable side of health, featuring renowned actor and food connoisseur Kunal Vijaykar.

    At the core of #TuJaantaNaiMeraBreadwalaKaunHai is The Health Factory’s commitment to empower food enthusiasts to enjoy their favorite meals without compromising on health. The campaign showcases a range of zero maida and protein-rich breads, allowing individuals to relish the taste and wholesomeness of their breakfast and all-day meals guilt-free.

    Kunal Vijaykar, renowned for his genuine passion for food and popular YouTube channel “Khane Main Kya Hai,” is the perfect ambassador for the campaign. Paired with upcoming fashion and lifestyle influencer Janvi Limbachiyaa, the duo engages in playful banter that perfectly encapsulates the spirit of #TuJaantaNaiMeraBreadwalaKaunHai.

    Speaking about the campaign, The Health Factory, CEO & founder Vinay Maheshwari said, “At The Health Factory, we believe in making healthier choices enjoyable. #TuJaantaNaiMeraBreadwalaKaunHai is not just a campaign; it’s a movement to show that health and flavor can coexist harmoniously. We are thrilled to have Kunal Vijaykar and our esteemed collaborators on board, sharing our vision for a balanced and flavorful lifestyle.”

    To amplify the campaign’s impact, The Health Factory has enlisted the support of TV actors Tanvi Thakkar and Aditya Kapadiya. Through a fun and engaging series of videos, the duo showcases how The Health Factory’s healthy breads seamlessly integrate into a couple’s daily routine, making health-conscious choices enjoyable and entertaining.

    The campaign doesn’t stop there; The Health Factory is adding a regional flair with collaborations featuring RJ Guju from Radio Mirchi Kannada and the dynamic Marathi comedy couple, Aniket and Madhuri Patil. This diverse ensemble reflects the brand’s commitment to inclusivity, ensuring that the message resonates with a wide-ranging audience.

    #TuJaantaNaiMeraBreadwalaKaunHai seamlessly integrates zero maida and protein breads into daily life, championing health without compromising on enjoyment through a fun and quirky approach. With a stellar cast of campaign ambassadors leading the charge, The Health Factory has sparked a movement towards a more balanced and flavorful lifestyle.

  • BOD Consulting onboards Dr PV Ramana Murthy as an expert advisor

    BOD Consulting onboards Dr PV Ramana Murthy as an expert advisor

    Mumbai: BOD Consulting, one of the leading strategy and design consulting firms, has onboarded Dr PV Ramana Murthy to its team. Dr Murthy, a seasoned HR practitioner, distinguished lawyer, and bestselling author brings over three and a half decades of experience and expertise to BODHI, its knowledge collective.

    BODHI boasts of experts from around the globe, each with niche specializations and decades of rich experience. BOD Consulting collaborates closely with these expert advisors to conduct knowledge-sharing sessions and deliver value to its clients.

    As a renowned leader in his field, Dr Murthy has held pivotal roles across prestigious Fortune 500 and global companies, including EVP at Indian Hotels Company Ltd (IHCL) and executive director of human resources at The Coca-Cola Company (TCCC), and has global exposure across Asia, Europe, and the USA.

    Dr Murthy’s diverse background uniquely equips him to counsel clients on various challenges and opportunities in organizational development. His expertise extends beyond conventional HR functions, encompassing leadership development, culture enhancement, and talent management. His guidance will be pivotal in assisting clients to cultivate resilient and future-ready institutions.

    “I am delighted to welcome Dr. PV Ramana Murthy as an Expert Advisor at BOD.  Dr. Murthy’s wealth of experience and innovative approach to problem solving will bring fresh perspective to the cultural transformation initiatives, for both our clients and employees.  We are eagerly looking forward to the transformative impact Dr Murthy will have on BOD’s fast-paced journey ahead.” said BODHI chairman and BOD Consulting senior partner Mukesh Mathur.

    The knowledge collective of BOD Consulting also includes Dr Ajay Kohli, Anil Kejriwal, Bhaskar Pramanik, Manoj Agarwal, J Suresh, Thomas Varghese, and Dr Raman Kumar. Together, they form a formidable team of strategic thinkers dedicated to helping BOD Consulting’s clients build organisations they are truly proud of.

  • Piramal Realty unveils CGI & 3D billboard campaign for ‘Vana’ at Piramal Revanta, Mulund

    Piramal Realty unveils CGI & 3D billboard campaign for ‘Vana’ at Piramal Revanta, Mulund

    Mumbai: Out-of-home advertising is witnessing a transformation with innovative concepts across industries. The real estate industry too has caught up with the trend, with developers creating immersive activations as part of their marketing strategies. Piramal Realty, the real estate arm of Piramal Group has demonstrated their commitment to innovation by acquiring a set of three digital billboards at Sion, Mumbai, amidst a bustling Eastern Express highway, with a 3D activation that is catching the attention of locals and social media users. This initiative is an integral component of Piramal Realty’s marketing campaign for its latest launch, Vana, at Piramal Revanta, Mulund. Vana is set to reshape the definition of luxury, establishing an even deeper connection with nature in Mulund’s micro market. Showcasing a vibrant tapestry of expansive greenery and a thriving ecosystem, the campaign creatively incorporates biophilia and the inclusiveness of nature to communicate a compelling narrative. The hoardings creatively feature a dragon fly that transitions between screens in its natural habitat amidst dense foliage, depicting the offering of a serene private paradise for residents. Leveraging anamorphic 3D billboards and cutting-edge CGI creatives, this campaign visually captivates audiences, immersing them in the enchanting oasis offered by Piramal Realty. The campaign will run across various platforms – social media, digital interfaces, print media, and billboards.

    Piramal Realty joint VP-marketing & commercial leasing Kyron Dinshaw expressed his enthusiasm about the campaign stating, “Outdoor media is extensively utilized by the real estate industry. Brands are using the outdoor canvas to further offer consumers an immersive experience with blended reality. Hyper realistic anamorphic installations are globally trending, and we have witnessed automobile, technology, and footwear brands using 3D OOH advertising. At Piramal Realty, we continually seek new and creative avenues to connect with our customers. Our latest phase Vana, at Piramal Revanta represents a harmonious blend of luxury living and natural serenity. Our campaign, highlighting anamorphic 3D billboards and CGI creatives, aims to captivate audiences and underscore the distinctive features of this phase. Our CGI Billboard has been well received by the real estate industry and our customers. This initiative breaks traditional clutter and aligns with our commitment to redefine the real estate arena by fostering creativity and innovation.”

    Vana, the new phase at Piramal Revanta, is nestled in a serene 12-acre ecosystem at the foothills of Sanjay Gandhi National Park (SGNP). Offering low-density living with spacious two BHKs,  three BHKs & three BHKs+study residences, Vana is set to raise the bar for meaningful living in Mulund’s micro market. What truly distinguishes this new phase is that it is an extraordinary 3-acre private paradise, with just two towers in it – a rare gem within developments of this scale. Offering extensive green landscapes, two clubhouses, over 50 thoughtfully curated world class amenities and an avant-garde double-height entrance lobby featuring a 12,500 sq. ft drop-off, Vana redefines urban living in a harmonious retreat where nature and luxury seamlessly converge.

     

     

  • CoinDCX unveils Better Safe Than Worry campaign

    CoinDCX unveils Better Safe Than Worry campaign

    Mumbai:  CoinDCX, a crypto exchange, is proud to announce the launch of its latest campaign “Better Safe Than Worry”. In continuation of CoinDCX’s commitment to spread awareness and educate the Indian VDA investors about safety and security as they tread on their crypto journey, this 360-degree campaign will touch upon the various facets of safety and compliance through print ads, social media, blogs, and educational articles in media outlets.  

    With the launch of Bitcoin ETFs, the upcoming Bitcoin Halving, and the positive market sentiments accompanying these events, CoinDCX recognizes the paramount importance of safety for investors. The campaign will run for several weeks and every week it will focus on rigorous safety measures in place, from robust AML/KYC practices to FIU registration.

    CoinDCX has been working on solidifying its processes and compliance to ensure safety for every single transaction. “We have chosen the hard way to stay compliant and established strong KYC procedures for our users. When FIU-IND mandated Indian Virtual Digital Asset Service Providers to register and adhere to PMLA guidelines, CoinDCX became the first FIU-IND registered entity. Additionally, we have consistently published Proof of Reserves (PoR) since late 2022. The ‘Better Safe Than Worry’ campaign reflects on why 1.4 Crore Indians have chosen CoinDCX as their trusted partner in their crypto journey,” says Mridul Gupta, COO of CoinDCX.

    CoinDCX urges all investors to prioritize compliance-first platforms, ensuring a safer and more sustainable crypto journey. With unmatched user safety measures, steadfast adherence to regulations, and a dedicated support system, CoinDCX stands out as the preferred choice for investors seeking a secure and forward-looking crypto exchange in India.

     

  • Gillette India glides into luxury with Gillette Labs

    Gillette India glides into luxury with Gillette Labs

    Mumbai: Gillette India, the country’s leading grooming brand has ventured into a new segment of super premium category of razors with Gillette Labs. Driven by advanced technology, this razor is set to elevate the shaving experience from routine to sensational.

    The latest innovation combines shaving and gentle exfoliation technology into one efficient stroke and offers a unique gadget-like unboxing experience. The razor crafted with design in mind, features:

    . Gillette’s most advanced five anti-friction blades for less tug and pull.

    . 2D FlexDisc™ technology that contours to the face for optimal contact with each stroke. This precision allows for evenly distributed pressure from the exfoliating bar and blades promising a smooth shave.

    . A first of its kind lifetime warranty on razor handle

    . Combining style and functionality, the metallic handle provides a better grip so you can best shave yourself.

    . A magnetic stand that securely holds the razor standing tall, keeping it dry and clean.

    Commenting on the new launch, P&G India VP – Marketing Operations and Category Lead- Grooming Abhishek Desai said, ‘At Gillette India, we believe in consistently pushing the boundaries of innovation. Reflecting on our journey spanning over a decade with iconic products like Mach 3 and Fusion, we have been persistent in our endeavor to create and innovate to offer the best to our consumers. The launch of Gillette Labs represents a leap into a new era of premium shaving experience. For over 115 years, we have constantly challenged ourselves to advance shaving technology and provide men with the best shave they deserve, and this new launch is a step forward towards this commitment.”