ITV

Category: Media and Advertising

  • Srikanth Subramanian joins Angel One Wealth Ltd as co-founder & CEO

    Srikanth Subramanian joins Angel One Wealth Ltd as co-founder & CEO

    Mumbai: A group of seasoned wealth managers, collaborate with Angel One as co-founders to lead its private wealth management foray. Srikanth Subramanian has joined as co-founder & CEO of Angel One Wealth Ltd; he comes with more than twenty years of experience in investment and wealth management business. He joins from Kotak Cherry, the digital wealth management arm run by Kotak Mahindra Bank. Other co-founders include Shobhit Mathur and Dharmendra Jain. Shobhit will lead the wealth-tech and customer excellence teams and Dharmendra will bring his strategic expertise in investment solutions and products. The new business leaders will collaborate with Angel One in tapping opportunities in the wealth management space, catering to the growing needs of emerging HNIs and Ultra HNIs.

    Angel One Ltd chairman and MD Dinesh Thakkar said, “The wealth management business has witnessed significant growth over the last decade with rising affluents in our country. We believe this space is ripe for a digital disruption. With the addition of such accomplished leaders to our team, we aim to not only accelerate this growth but also enhance our presence in the full-stack financial services space. The expertise of Srikanth and his team aligns seamlessly with this vision of ours. As we navigate the dynamic financial landscape, their strategic contributions will be pivotal in propelling Angel One to new heights.”

    Angel One Wealth Ltd co-founder & CEO Srikanth Subramanian said, “I am thrilled to be a part of the Angel One Group and build a tech-led omnichannel wealth management business. The innovative digital approach and established market position perfectly complements our goal of providing comprehensive financial solutions that cater to the evolving landscape of India. We are primed to democratize access to wealth management.”

    Angel One Wealth Ltd has an experienced founding team comprising seasoned wealth managers and domain experts in technology, advisory and client engagement. Leveraging our expertise in technology, our platform aims to enhance decision-making on investments. With each of the co-founders having a domain expertise of about two decades and a strong foundation in technology, having built a platform catering to millions of users, the company aims to grow in the wealthtech space.

  • Myntra teams up with Meta

    Myntra teams up with Meta

    Mumbai: To commemorate it’s 17th Birthday, Myntra has launched a fun emoji campaign on WhatsApp, in partnership with Meta and Gupshup, ahead of the Myntra Birthday Blast, scheduled to be held between March 1-7. Redefining the pre-event buzz with an exciting twist on traditional WhatsApp chatbots, Myntra has ensured that its Birthday becomes truly special for its customers and is filled with surprises. This campaign will be live on WhatsApp, for Myntra users on 1 and 2 March. It will be an interactive and personalized experience for users, who will have to guess the hidden emojis to unlock Myntra’s official cheat sheet for accessing incredible offers of Myntra Birthday Blast.

    This campaign will see Myntra’s chatbot, via the official WhatsApp account of the company, send a challenge to users, asking them to find a secret emoji, related to birthday celebrations, to receive a return gift, as per the applicable T&C of the campaign. Upon responding, customers are rewarded with the ‘cheat sheet’, which serves as a quick snapshot of the incredible price points during the Myntra Birthday Blast. In this one-of-a-kind campaign, users will also receive unique selections and offers tailored to their preferences, for every emoji used, which can then be availed during the Myntra Birthday Blast. For instance if a user responds to the bot with a ‘jeans’ emoji, that user will receive a cheat sheet with all the jeans related offers.

    Myntra has categorised the emojis as per the different categories, that users shop from, to generate tailor-made responses. Additionally, as part of this campaign, customers will also see the ‘reminder’ feature, in case users choose to stay updated on the latest offers on Myntra during its Birthday Blast event.

  • Danone India launches digital campaign on children’s nutrient absorption

    Danone India launches digital campaign on children’s nutrient absorption

    Mumbai: Furthering the nationwide launch of AptaGrow, Danone India has taken a significant leap in strengthening its toddler nutrition range by launching a digital campaign. The campaign is aimed at creating awareness around better absorption of vital nutrients in children aged three to six years, essential to support growth, brain development and immunity.

    Mothers are increasingly prioritising their children’s well-being and strive to provide them with a balanced diet since they want the best for their children. According to credible health associations, about 40 per cent of kids under 5 don’t reach their full growth and development potential.  Therefore, ensuring effective nutrient absorption is equally important. AptaGrow, which is formulated with prebiotics and other nutrients, plays an essential role in nutrient absorption. In line with this, the two digital films/ DVCs have been thoughtfully curated to focus on the significance of prebiotics in improving nutrient absorption. It emphasizes AptaGrow which is formulated with 37 nutrients including a unique blend of prebiotics that enhances the absorption of essential nutrients, thereby supporting the holistic development of a child, beyond just physical attributes. The campaign will be prominently featured on our owned social media assets.

    Speaking about the campaign, Danone India marketing director Sriram Padmanabhan said, “With evolving lifestyle preferences, we recognize the challenges that hinder children’s growth and development. We firmly believe that growth encompasses not only physical aspects but what also should be kept in consideration is their emotional and cognitive well-being.  Based on an independent survey, 69 per cent of mothers felt their children were not growing as per their expectation and 73 per cent believed that poor absorption of nutrients results in poor growth. Therefore, following the successful launch of AptaGrow, we have initiated a digital campaign to raise awareness and prioritize the role of prebiotics and other nutrients in facilitating nutrient absorption during a child’s developmental journey.”

    Additionally, focused on addressing the concerns of the parents regarding their children’s overall growth and development, AptaGrow has also introduced a first-of-its-kind tool – Growth Chakra, to help mothers measure and understand her child’s holistic growth needs. This screening tool helps mothers understand their child’s holistic growth and development aspects like height, weight, immunity, and overall well-being. The tool indicates areas where a child requires improvement, while the diet plan offered via WhatsApp bot assists in addressing these needs. The tool is verified by doctors and reviewed by 100 moms.

    AptaGrow stands as a testament to Danone’s commitment towards raising awareness about the importance of providing adequate nutrition, particularly during a child’s foundation years.

  • Aakash Mishra joins Donear Group as AVP-group brand marketing

    Aakash Mishra joins Donear Group as AVP-group brand marketing

    Mumbai: Lifestyle and fashion house Donear group has appointed Aakash Mishra as AVP of group brand marketing.

    Sharing the news on LinkedIn, Aakash Mishra said, “I’m happy to share that I’m starting a new mandate as AVP – group brand marketing at Donear Group- India’s Leading Lifestyle and Fashion house where I’ll be leading Group Marketing Efforts for three Group companies – Donear, Grasim BTL, OCM.”

    Akash will look at the day-to-day marketing across the group. He will be in charge of brands like NeoStretch, Donear Suitings, Grado (formerly known as Grasim Suitings), OCM, Mayur, Graviera, Ferrara Italian Luxury, Ferrino Mizzoni, Moda Biella Italy, Lanificio Corleone, Eurico and Dcot Retail.

    Mishra has earlier worked with World Wide Media, Times Group, for over 16 years.

    In his career of over 20 years, he has also worked with Euro Vitrified & Wall Tiles and Tex Co.

  • Rayomand J. Patell joins Laqshya Group as group chief creative officer

    Rayomand J. Patell joins Laqshya Group as group chief creative officer

    Mumbai: The Laqshya Group proudly welcomes Rayomand J. Patell as its group chief creative officer. Rayomand’s wealth of experience and innovative mindset will drive creativity, efficacy, and integrated synergies across the Group’s diverse portfolio. Laqshya Group, a renowned independent Indian conglomerate known for its comprehensive Media, Creative, Technology, and Experiences offerings, is on a determined growth path across all verticals.

    Rayomand has previously been a creative leader at creatively-led agencies such as SSC&B Lintas (home to India’s first Cannes Gold Lion), Contract Advertising, Havas; and then he plunged into the world of Technology at Idealake. His dream is to create a homegrown Accenture Song or R/GA. In the Laqshya Group, he finds the scale and ambitious thinking needed to fulfil it both within India and abroad.

    Laqshya Group Chairman Alok Jalan said, “With Rayomand on board, Laqshya Group is sure to create work that is deeply differentiated and effective across media.”

    Rayomand will partner with DigitaLabs CEO Manas Mohan as the arrowhead of the Laqshya Group’s Creative offering. Manas Mohan said, “Clients look very carefully at the creative multiplier for campaigns across media. Rayo’s expertise and experience in combining creativity and brand insights, especially in the digital space, will enable Digitalabs to create unique brands in the marketplace.” DigitaLabs has been making headway with a clutch of new clients across hospitality, architectural products, industrial adhesives, education, government and media.

  • Interactive Avenues awarded IAMAI’s ‘Digital Agency of the Year’ for the 11th time

    Interactive Avenues awarded IAMAI’s ‘Digital Agency of the Year’ for the 11th time

    Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India, won the coveted ‘Digital Agency of the Year’ title (Gold) by bagging 17 awards at the Internet & Mobile Association of India’s (IAMAI) India Digital Awards 2024. The agency won a total of five gold, seven silver, and five bronze accolades across multiple categories. Notably, ITC topped Interactive Avenues’ metals tally with three gold, two silver, and one bronze.

    Founded in 2009, IAMAI’s India Digital Awards celebrate organisations, teams and practitioners who have surpassed landmarks and delivered successful business outcomes using digital as a medium. The winners were unveiled at a dazzling awards gala held on the second day of the India Digital Summit 2024 in Mumbai.

    Expressing his delight, Interactive Avenues CEO Amardeep Singh said, “We are elated to be recognised as the ‘Digital Agency of the Year’ for the eleventh time. IAMAI’s India Digital Awards are the gold standard of digital excellence, and this honour underscores our commitment to delivering top-notch, comprehensive services. Our team is overjoyed!”

    Interactive Avenues’ winning entries encompassed groundbreaking campaigns executed for renowned brands such as Sunfeast Dark Fantasy, ITC Masterchef, Spotify India, Amazon Fresh, Tanishq, Kellogg’s India, OnePlus, Bajaj Auto, Mahindra Auto, Mahindra Tractors, and Hershey India.

    Here is a detailed list of all the winning campaigns and categories: 14th India Digital Awards (iamaiawards.in)

  • College Rivals ropes in Acer and Sony to enhance the grand finale experience

    College Rivals ropes in Acer and Sony to enhance the grand finale experience

    Mumbai: College Rivals, Esports talent hunt, has partnered with gaming giants Acer as the co-powered sponsor and Sony as the official gaming headset partner for its highly anticipated grand finale, set to take place on  3 March at Nesco, Mumbai.

    College Rivals, the pioneering intellectual property (IP) of Ampverse, Asia’s largest gaming communities, and IPs, in collaboration with DMI Finance, has harnessed the vast talent pool within college campuses nationwide by offering students an innovative platform to display their gaming skills

    Being one of the world’s top ICT companies, Acer will elevate the stature of the LAN finale, contributing to its experiential appeal. Meanwhile the association of Sony, the multinational conglomerate brings an immersive gaming experience with their cutting-edge gaming headphones, Sony Inzone, elevating gameplay for all participants.

    Sharing his thoughts on onboarding prominent Esports names for the one-of-a-kind finale, Ashwin Haryani, Country Head of Ampverse, India said, “We are delighted to join forces with Acer and Sony, whose shared vision of transforming India’s Esports landscape through College Rivals resonates with ours. College Rivals, as an impactful IP of Ampverse, is committed to establishing a sustainable ecosystem for the nation’s burgeoning gamers. With the backing of these industry leaders, we will be able to deliver an unparalleled experience for not only our finalists but for all attendees.”

    TP-Link, the reliably smart global networking provider has joined the grand finale as the official Networking Partner. The brand’s expertise in providing top-notch networking solutions will ensure seamless connectivity and smooth gaming experience for all finalists.

    The event boasts an impressive lineup of partners, including, Nostra as the Associate Partner, Jio Games as the Media Partner, Radiocity 91.1 FM as the Radio Partner, and Crepdog Crew as the Streetwear Partner.

    This one-of-a-kind experiential event will feature 24 finalists selected from colleges nationwide, competing across five titles including BGMI, Road to Valor, Valorant, Tekken7, and FIFA 23 on three different platforms.

    Distinguished Esports personalities including Naman Mathur (Mortal), Payal Dhare (PayalGaming), Tanmay Singh (ScoutOP), and others will grace the event, engaging with attendees.

    In addition, prominent Esports organizations like Revenant Esports, Orangutan Esports, and Entity Gaming will be present at the finale, offering fans a chance to interact and learn from the best in the industry.

    Adding to the excitement, music artists Seedhe Maut, Muhfaad, and Char Diwari will deliver electrifying live performances.

    Attendees will also be able to enjoy arcade gaming zones, a cosplay competition, racing simulators, and various food and beverage options.

    Fans can avail their tickets for the grand finale on BookMyShow, the event’s official ticketing partner.

    For those who are unable to witness the action live, the grand finale will be streamed live on Youtube, Facebook Gaming, Twitch, Kick, Glance, JioGames, JioTV, Loco, and Rooter.

    The production of the College Rivals grand finale will be handled by Gently Altered.

  • Punjab Kings onboards Dazller as official beauty partner

    Punjab Kings onboards Dazller as official beauty partner

    Mumbai: Punjab Kings, on Friday, announced Dazller as the official beauty partner for the upcoming edition of the Indian Premier League, set to kick off on 22 March. Dazller is the iconic cosmetics brand of Aravind Laboratories, owners of the legacy brand, Eyetex.

    The partnership brings a whole new level of boldness factor to the Punjab Kings cheer squad. The fusion between the passion of cricket and the world of Dazller will enhance the vibrancy of the cheer squad. The dazzling range of beauty products, from precision eyeliners to luscious lipsticks, will add to the eye-catching spectacle of style and spirit. This exciting partnership promises to bring an added dimension of glamour and quality to the IPL season, strengthening the brands’ connection with a wide and passionate audience across India.

    Aravind Laboratories executive partner Aaditya Hariprasad the driving force behind this partnership expressed his enthusiasm about the collaboration. He stated, “Teaming up with the Punjab Kings is a thrilling new chapter for us at Dazller. We’re eager to bring our A-game to the IPL once more, this time with the vibrant and spirited Punjab Kings. We believe this partnership is a perfect blend of beauty and the fierce competitiveness of cricket, promising to deliver unforgettable moments throughout the seasons.”

    Welcoming the collaboration, KPH Dream Cricket Pvt Ltd CEO Satish Menon said, “We at Punjab Kings believe in ensuring all the members associated with our franchise reserve the right to demand the best from us. We want our cheer squad to have the opportunity to present their talent with the best resources available to help them perform. We are confident the partnership with Dazller will help our cheer squads raise the enthusiasm of our fans.”

  • Digital marketing agency Ivyclique rebrands to WeInvert

    Digital marketing agency Ivyclique rebrands to WeInvert

    Mumbai: Ivyclique, a digital marketing agency, has officially rebranded itself as WeInvert. This strategic rebrand reflects the company’s evolution and its commitment to a more targeted creative direction. WeInvert’s renewed focus revolves around delivering tailored and innovative solutions within distinct niches in the creative industry.

    The essence of this rebranding lies in aligning WeInvert’s identity with its core philosophy of embracing “inverted perspectives” to craft unconventional creative solutions. By adopting this approach, WeInvert seeks to address marketing challenges with fresh insights, catering to the ever-changing needs of brands.

    “In today’s competitive landscape, continuous reinvention is crucial for businesses and creative agencies alike,” said WeInvert founder & CEO Anjan Purandare. “Even established marketing giants, like FMCG companies, are seeking unique and customised approaches to solve their creative challenges. We believe WeInvert, as a young and highly skilled niche agency, is perfectly positioned to deliver exceptional creative outputs and achieve desired results for our diverse clients.”

    Further elaborating on the brand identity, the WeInvert C-Suite defines the agency as “a new-age boutique creative ad agency that exclusively employs the ‘inverted perspectives’ methodology (#SkipTheUsual) to develop innovative solutions for our clients’ creative problems”.

    The company has also proactively communicated these recent changes and upcoming developments to all existing stakeholders through various communication channels.

  • Gatorade’s ‘Turf Finder’ initiative utilises data to unlock urban playgrounds

    Gatorade’s ‘Turf Finder’ initiative utilises data to unlock urban playgrounds

    Mumbai: Gatorade, PepsiCo India’s iconic hydration brand, has introduced its ‘Turf Finder’ initiative aimed at promoting the love and will for playing sports, amidst the hustle and bustle of India’s metropolitan areas, in partnership with Leo Burnett India. Gatorade seeks to inspire young individuals to embrace physical activity as a key part of their daily lives.

    Addressing the scarcity of recreational space in urban India, Gatorade’s ‘Turf Finder’ initiative is committed to finding us places to play, wherever and whenever space permits in the city. Utilizing historical maps data, Gatorade will pinpoint appropriate locations, including vacant parking lots or empty streets, and transform them into accessible playing areas for citizens across India’s metropolitan cities. The first Turf will be launched in Mumbai, with successive releases planned for other metropolitan cities, including Bengaluru.

    To launch the initiative, Gatorade has released a compelling film that depicts the chaotic and fast-paced lifestyle of city dwellers. Amidst the frenzy of bustling schedules and cramped quarters, the film delivers a powerful reminder, that all one needs is the will to play and we will find them the space. Gatorade is leading the charge by showing us how these spaces can be used to embrace an active lifestyle.

     

     

    Speaking on the initiative, PepsiCo India associate director, energy & hydration Ankit Agarwal said, “Gatorade has consistently championed the importance of fitness and an active lifestyle as integral components of well-being. However, in today’s fast-paced and chaotic society, finding both time and a suitable space for physical activity poses a significant challenge. We firmly believe that this initiative will make sport accessible to a lot more people, thereby cultivating a healthier lifestyle. By providing convenient and inviting spaces for play, we hope to inspire communities to embrace the intrinsic value of staying active amidst the demands of modern life.”

    Adding further, Publicis Groupe – South Asia CCO & Leo Burnett – South Asia chairman Rajdeepak Das said, “This is a true HumanKind idea where we are using technology to find solutions for modern day problems. Our cities are temporal in nature, they behave different by day and different by night. We have validated this spirit and used historic Google map data to find empty spaces at specific times which can be made into a turf. The most exciting part is that this campaign can be scaled across the country and not only promote an active lifestyle but also make a cultural impact in communities making sport an equalizer.”

    Gatorade’s new initiative will be amplified through a 360-degree campaign across digital, outdoor, and social media. Gatorade is available in 3 variants – Blue Bolt, Orange, and Lemon at 250 ml @Rs 20 and 500 ml @Rs 50 – both in traditional and modern stores and through leading e-commerce sites/apps.

    Consumers can visit Gatorade’s exclusive website to find out more details and clues on the upcoming Turf drops – www.gatoturffinder.com