ITV

Category: Media and Advertising

  • Godrej Industries celebrates International Women’s Day with #InvestInWomen campaign

    Godrej Industries celebrates International Women’s Day with #InvestInWomen campaign

    Mumbai: As the world commemorates International Women’s Day, Godrej Industries proudly launches the #InvestInWomen campaign, showcasing the transformative impact of investing in women across its diverse portfolio of businesses.

    Aligned with the global theme, Godrej Industries highlights its commitment to empowering women within its offices, factories, and laboratories. The campaign unveils inspiring stories of success, both big and small, as a result of the company’s unwavering dedication to gender inclusivity.

    From witnessing a rise in farm yields to maximising production on factory floors, Godrej Industries acknowledges the pivotal role women play in driving success. The laboratories are depicted as buzzing hubs of innovation, thanks to the contributions of women, while the sales force has become an unstoppable force, thanks to the company’s investment in female talent.

    In crafting homes for everyday joys, creating hair colors with gentle poise, and keeping vector-borne diseases at bay, Godrej Industries emphasizes that investing in women has a profound impact on various aspects of its business. Moreover, the company proudly declares its role in fostering the growth of Indian SMEs through its commitment to women empowerment.

    Commenting on this occasion, Godrej Industries executive director and chief brand officer Tanya Dubash said, “As we commemorate International Women’s Day, let us affirm that investing in women isn’t merely a commitment; it’s the very cornerstone of our success. Empowering women across our organization ignites innovation, fuels growth, and sparks positive transformation. We staunchly believe that when the potential of every individual is unleashed, a better world is not just possible, but inevitable. The #InvestInWomen campaign stands as a jubilant celebration of the remarkable contributions of women within Godrej.”

    Creativeland Asia co-founder and creative vice chairman Anu Joseph added, “With the UN’s theme for Women’s Day this year being about investing in women, we realised that at Godrej, they have been doing this for decades now. Little steps they took years ago, across the board, have already started bearing fruit. We wanted to showcase this, and at the same time, also highlight Godrej’s promise of not stopping in their efforts to bring about an equal future.”

    This women’s day, join Godrej Industries in recognizing the vital role of women in every aspect of business, and foster a more inclusive and equitable future.

  • Chupa Chups unveils an innovative ‘Shape of Fun’ campaign

    Chupa Chups unveils an innovative ‘Shape of Fun’ campaign

    Mumbai: Chupa Chups, one of the most iconic confectionery brands from the house of Perfetti Van Melle, has once again dialed up its quirk quotient with the introduction of three new whacky shapes- cat, feet, and crawlers, as an addition to its sour jelly portfolio. The brand known for its spontaneous and cheeky fun has also launched an exclusive campaign Shape of Fun to bring alive the new shapes. The campaign dials up further on the brand’s global philosophy of forever fun which manifests into a strong call to action and positioning in the form of Kabhi Ruke Na Fun for India.

    Known for its Sour sanded & playful offerings, Chupa Chups continues to redefine the confectionery experience, this time with the launch of distinctive flavours in playful shapes and eye-catching packaging. The dual-coloured jellies, infused with sour taste and prank-inspired shapes promise to elevate the consumption experience. The assortment includes three new bags – one for each shape Rockat, CrazyFeet & Crawlers, available in a wide range of flavors across the three packs Watermelon, Orange, Strawberry, Cola, Lime, Apple, and Blackcurrant flavors. It boasts of a vibrant combination promising a burst of creativity and fun in every bite, offering three shapes, seven flavors, and nine vibrant colors. Each pack is priced at Rs 10 for General Trade. Bigger packs for Organized Trade are also expected to hit the market soon.

    The launch is being supported with an exclusive TV and digital campaign hitting the screens nationwide in March.

    Conceptualized by Ogilvy, it opens in a karate class, in which the New Chupa Chups shapes are brought alive through a set of dramatic sequences. Packed with some unexpected twists and moves, the drama is around New Shapes that set the crescendo for Fun and trigger some delightful madness amongst kids and teens.

    Culminating with a twist where the puzzled Sensei also finds himself swept up in the frenzy, the vibrant ad promises to captivate everyone, nudging them to keep having fun.

    The campaign will air nationwide across channels on TV with a strong digital activation.

    Speaking about the campaign, Perfetti Van Melle India marketing director Gunjan Khetan said, “Chupa Chups has consistently excelled in its product portfolio, providing consumers with unique offerings infused with innovation and fun in every aspect. We offer a wide assortment of sour jellies in playable formats –Belts, Bites, and Tubes and in Lollipops segment, we pioneered the very popular Gum filled lollipop and dual coloured Mix-up pop.

    As we launch the ‘Shape of Fun’ campaign for our latest innovation, we take pride in introducing these jellies, adding a dash of creativity to each moment. Our commitment to ‘Kabhi Na Ruke Fun’ is reflected in these quirky shapes, adding an element of surprise to the everyday. With every bite, we invite consumers to experience a playful twist, embracing non-stop fun.”

    Commenting on conceptualizing the campaign, Ogilvy executive creative director Shahrukh Irani said, “Chupa Chups has always been about fun that never stops. And the launch of these three unique shapes, just added to it. The cat, feet and crawler shapes were so much fun that all we had to do was take a simple premise, and just let the shapes take over. Quite literally”

    The brand-new offerings will be accessible across all general and modern trade outlets in the coming months and will be supported by digital and modern trade activations to further engage consumers.

  • Janak Sarda, Kranti Gada, Soumen Santara honoured at IAA World Congress Penang

    Janak Sarda, Kranti Gada, Soumen Santara honoured at IAA World Congress Penang

    Mumbai: The IAA World Congress in Penang Malaysia got off to a rousing start with sustainability as the theme of the first day.

    Three members of the IAA India Chapter were honoured with special awards at the opening gala dinner.

    Janak Sarda was conferred the Global Champion award as a recognition of his contribution to the IAA global activities.

    Kranti Gada won the Young Leaders Award for the best contribution to the Young Professional movement among all the chapters of the IAA.

    Soumen Santara won the best Executive Director Award for the efficient role he has played in coordinating the many activities of the India Chapter.

    IAA India Chapter president Avinash Pandey said, “It is a proud day for India when so many of our colleagues are recognised as among the best in the IAA global environment. It is because of them that we are able to contribute so positively to the Marcom industry.”

  • RiteBite Max Protein teams up with The Bikerni to celebrate International Women’s Day

    RiteBite Max Protein teams up with The Bikerni to celebrate International Women’s Day

    Mumbai – On the occasion of International Women’s Day, RiteBite Max Protein, a leading name in the fitness and nutrition industry has partnered with ‘The Bikerni’, India’s pioneering all-women motorcycle club. The heart of the campaign lies in its genuine and engaging portrayal of The Bikerni members’ stories, highlighting their empowering journeys through detailed and thoughtful interviews.

    This campaign showcases the resilience, independence, and adventurous spirit that women possess. It also highlights the unity, strength, and the collective spirit of women who dare to defy conventional norms. By focusing on the shared goals of promoting empowerment, challenging stereotypes, and inspiring action, this partnership has highlighted the transformative power of collaborative efforts in advancing societal change. Meaningful interviews were conducted with the women members of The Bikerni, capturing the essence of their empowering stories with authenticity and respect.

    As we commemorate International Women’s Day, this initiative stands as a powerful testament to the progress women have made and continue to make in various fields. It calls on everyone to recognize, support, and celebrate women’s empowerment, championing the cause not just on this day, but every day.

    Commenting on the same, RiteBite Max Protein brand manager Dr Ravinder said, “Our partnership with The Bikerni goes beyond a simple campaign, it’s a vibrant celebration of the fierce and indomitable spirit that women embody. Through this initiative, we aim to spotlight the audacious women bikers who not only challenge societal norms but also serve as a beacon of inspiration for many. It underscores our unwavering commitment to fostering an environment where women’s empowerment is celebrated, and their remarkable stories are brought to the forefront.”

    Adding to it, Dnyanadaa Mhaskar, an enthusiastic biker within Bikerni said, “Being part of this campaign with RiteBite Max Protein has been an incredibly empowering experience. It’s a significant leap toward amplifying the voices of women riders, showcasing our resilience, and breaking down barriers. This collaboration isn’t just about riding motorcycles; it’s a powerful statement on the strength and empowerment of women, encouraging a ripple effect of inspiration across communities.”

  • Srinivasan Swamy presented with IAA Global’s recognition IAA Golden Compass Award

    Srinivasan Swamy presented with IAA Global’s recognition IAA Golden Compass Award

    Mumbai: At the 45 IAA World Congress held in Penang, Malaysia, Penang governor Tun Ahmad Fuzi Abdul Razak presented Srinivasan Swamy with IAA’s most coveted IAA Golden Compass Award. The award honours legends who have significantly contributed to the world stage in the field of marketing, advertising and media industries. This is the first time that this award is being bestowed upon an Indian industry leader. Earlier recipients of this Award include Shelly Lazarus (chairman Emeritus, Ogilvy and Mather), Paul Polman (CEO, Unilever), Paul Rossi (President, Economist Group), Marc Pritchard (Chief Brand Officer, Procter & Gamble), Andrew Robertson (President & CEO, BBDO Worldwide), etc.

    Srinivasan Swamy (popularly known as Sundar Swamy), is the chairman & managing director of R K SWAMY LIMITED, the only integrated marketing services company that will be listed on the main bourses of the Indian Stock Exchanges early next week. He currently holds the position of chairman for The Asian Federation of Advertising Associations (AFAA) and The Audit Bureau of Circulations (ABC).

    Acknowledging the award received, Mr. Swamy said, “I am happy to receive this most coveted award on behalf of all the professionals in my company as well as the industry who have supported me at work and in my various initiatives over the years. I want to dedicate this award to my father, the late R.K.Swamy, who once said to me that no amount of time given to the industry is wasted time, since that is the hand that feeds us!”  

    Advertising veteran Ramesh Narayan, who has worked with Swamy for several years on various industry projects, said, “Sundar is a leader on steroids. His ability to set tall targets and get things done when the odds are stacked against him is inspiring. His leadership style is inclusive, but he will not brook any slackness from his teammates. It amazes me that he finds quality time for everything despite running a large diverse business. I wish him continued good health and energy as his group embarks on a new journey as a publicly listed entity.”

    Swamy has been a stalwart in the marketing services industry since October 1998 when he first joined the executive committee of Advertising Agencies Association of India (AAAI). During his tenure in AAAI, he was the architect of an agreement signed with the then Indian Broadcasting Foundation which put agency members and broadcaster members on an equal footing. He is also the only person who served AAAI for three consecutive years as President.

    Furthermore, as the president of the India Chapter of IAA for four consecutive years, Mr. Swamy revitalized IAA India, establishing it as the most active industry body during his tenure. Under his leadership, he launched two major award events: the IAA Leadership Awards and the IAA IndIAA Awards. Furthermore, India’s most vibrant advertising festival – Goafest, was started under his watch as President.

    Swamy was one of the founding members of the confederation of Asian Advertising Agency Associations, who served as its vice chairman before assuming the role of chairman. As the first Indian to hold the position of IAA chairman and world president, he spearheaded initiatives on data privacy, and brought out a twin-volume handbook on data privacy laws across the globe (in collaboration with the Global Advertising Lawyers Alliance). Under his Chairmanship, the 44th IAA World Congress was hosted in Kochi, India, which is widely regarded as the most successful in IAA’s history due to its scale and the calibre of speakers. Swamy has also served with distinction as chairman/president of several industrial bodies, such as, Advertising Standards Council of India, All India Management Association, Madras Management Association, Madras Chamber of Commerce & Industry and Advertising Club Madras.

    Lastly, Swamy has been actively serving as president/chairman of two school societies catering to over 6000 children. He also helps run a large quaternary-care multi-discipline charitable hospital and is involved in Vedic education, as well as other social, cultural, and religious activities.

  • Don’t let cleaning drive you crazy: The wow choreography with Kärcher

    Don’t let cleaning drive you crazy: The wow choreography with Kärcher

    Mumbai: Kärcher, a global pioneer in cutting-edge cleaning solutions, has disrupted the conventional cleaning narrative with its latest digital ad campaign, “Beautiful Insanity,” launched on 1 March 2024.

    The campaign strategically leverages the universal truth that the perception of inconvenience can overshadow the actual task’s simplicity. Cleaning becomes a mere struggle when viewed through the wrong lens, especially without considering the game-changing indoor cleaning tools from Kärcher.

    “Don’t let cleaning induce madness. Rediscover the WOW factor with Kärcher’s effortlessly effective indoor cleaning tools,” advocates the campaign.

    At its core, the campaign features an avant-garde video titled “Beautiful Insanity” showcasing a young couple elevating their cleaning routine into a visceral, insane dance. The choreography serves as an extraordinary expression of two minds embracing the unconventional, turning a mundane task into an engaging performance. The couple seamlessly integrates their mop, broom, and rag into this captivating dance, not only highlighting the prowess of Kärcher’s indoor cleaning tools but also injecting joy and entertainment into the cleaning process.

    “We aimed to astonish our audience by adopting a radically different approach to cleaning. ‘Beautiful Insanity’ isn’t just an ad; it’s an immersive experience challenging the conventional perception of cleaning and injecting a new level of excitement into the process,” remarked Kärcher India managing director Jatinder Kaul.

    “In the world of cleaning, where monotony meets madness, our ‘Beautiful Insanity’ campaign isn’t just a disruption; it’s a symphony of innovation. We’ve dared to redefine the narrative, turning cleaning into a dance, a spectacle, and an experience. Because at Kärcher, we believe in elevating the mundane, challenging perceptions, and making every chore a celebration of innovation and joy,” said Kärcher India AGM – marketing Ayesha Prasad Narain.

  • Social Panga onboards Ruksheen Palia as vice president of business and strategy

    Social Panga onboards Ruksheen Palia as vice president of business and strategy

    Mumbai: Social Panga, the integrated creative and digital marketing agency with offices in Bangalore, Delhi/NCR, Mumbai and Dubai has appointed Ruksheen Palia as vice president, business and strategy to strengthen its Mumbai operations.

    Ruksheen who holds over 12 years of industry experience joins the team from VMLY&R India, where she served as the Business Lead for ​various accounts, one of her key accounts being Unilever.

    Over the years Palia has worked extensively in the digital industry, strengthening her abilities in managing Indian companies across various media channels. In addition to her digital skills, she excels in business expansion for brands & organizations.

    Her new role at Social Panga involves leading the agency’s growth initiatives, developing strategic plans, and fostering innovations for Mumbai hide out. Additionally, she will oversee the development of comprehensive business strategies and identify new market opportunities.

    Commenting on her appointment, Social Panga co-founder Gaurav Arora said, “We are delighted to welcome Ruksheen on board as our Vice President of Business and Strategy. Welcoming her reflects our commitment to progress, embracing strategic leadership and innovation as we navigate the path ahead with dedication and excellence. With her wealth of experience and leadership, we are confident that she will bring fresh perspectives and drive our agency to new heights.”

    Social Panga co-founder Himanshu Arora added, “With Ruksheen joining us, we are going to further capitalize on opportunities offered by Mumbai. Her appointment will undoubtedly boost Panga’s ongoing success and growth, fueling our long-term vision and commitment to a new-age thoughts & ideas. This is step closer to develop our integrated creative solutions for brands with focus on business goals.”

    Speaking on her appointment, Palia said, “I am excited about my new role at Social Panga. The team here is very creative and committed and is in sync with my long-term career goals. I am committed to leading our team towards even greater success. Together we will seize opportunities, build strong partnerships, and achieve unparalleled success. I look forward to contributing to the agency’s continued growth and make a positive impact in the industry.”

  • Gypsy Moth welcomes Ishan Sinha as the chief business officer

    Gypsy Moth welcomes Ishan Sinha as the chief business officer

    Mumbai: Gypsy Moth, an advertising agency, announced the appointment of Ishan Sinha, ex. Supari Studios, ex.Ogilvy as its chief business officer. With a reputation for delivering innovative and impactful marketing solutions, Gypsy Moth sets the stage for a new era under Ishan’s leadership.

    Ishan Naman Sinha brings over a decade of unparalleled experience in marketing communications, online marketing, and digital marketing to his role at Gypsy Moth. Kicking off his journey at the iconic Ogilvy & Mather, Mumbai, Ishan honed his skills with the Vodafone national brand account. His career trajectory showcases a dedication to blending analytical acumen with creative ingenuity, evident in roles with diverse brands such as Netflix, Spotify, Tata Sky, Michelin, and Playboy. Channeling Abraham Lincoln’s philosophy, Ishan believes in honing the proverbial axe to craft strategies that captivate and leave a lasting impact. His approach, rooted in consumer behavior and culture, aligns seamlessly with Gypsy Moth’s commitment to pushing creative boundaries.

    Ishan Sinha steps into the pivotal role of chief business maestro at Gypsy Moth, steering the agency’s strategy and growth domains. His responsibilities encompass a continuous elevation of problem-solving approaches across different categories, consumers, and environments, coupled with a concentrated effort on expanding the business through strategic initiatives. Ishan’s relationships and industry knowledge are poised to enhance client services, foster robust relationships, and propel business growth. His appointment aligns with Gypsy Moth’s dedication to excellence, promising a harmonious blend of creativity and strategic prowess.

    Ishan Sinha injects a fresh perspective into Gypsy Moth, operating at the intersection of strategy and content – two elements that fuel his passion. His vision is crystal clear – to produce remarkable work that not only secures critical and commercial acclaim but also garners prestigious awards and widespread recognition. Ishan aims to navigate obstacles with unconventional solutions, ramping up strategy, teams, and growth at an exhilarating pace.

    Expressing his enthusiasm about joining Gypsy Moth, Ishan shared, “I am thrilled to be part of the Gypsy Moth family. The journey and ecosystem outlined by Priyanka and Kevin resonated with me, mirroring the challenges and rewards I’ve experienced as a gamer. This role, operating at the intersection of Strategy and Content, aligns perfectly with my passions, making it a slam dunk for me to contribute my efforts at this stage of my journey.”

    “We are very excited to have Ishan onboard considering his strategy & content understanding. With his diverse experience across categories, we intend to strengthen our strategic approach towards our brands and projects hence looking for aggressive growth this year”, said Gypsy Moth founder Priyanka Chugh.

    Ishan Sinha’s appointment fortifies Gypsy Moth’s commitment to excellence, combining strategic thinking, creativity, and a deep understanding of consumer behavior. The agency eagerly anticipates setting new benchmarks under Ishan’s visionary leadership.