ITV

Category: Media and Advertising

  • Panasonic’s new GREEN IMPACT campaign calls for people to ‘Push for Change’

    Panasonic’s new GREEN IMPACT campaign calls for people to ‘Push for Change’

    Mumbai: Panasonic Life Solutions India (PLSIND) – a leading diversified technology company today announced its new GREEN IMPACT campaign – Push for Change – encouraging youth to pledge for a better tomorrow. Through a series of hard-hitting films painting a dystopian future for younger generation, the campaign aims to draw attention and encourage individuals to commit to a brighter future. Every pledge received under the campaign will result in Panasonic planting a tree, contributing directly to a greener and more sustainable tomorrow. The campaign is aligned with Panasonic’s GREEN IMPACT initiative – aimed at reducing CO2 emissions by more than 300 million tons globally by 2050.

    PLSIND head, Marcom & Brand, Panasonic marketing India Dhiraj Sharma said, “Push for Change campaign has been designed specifically to draw individual and communities’ attention to contribute towards building a greener future. Taking a compelling storytelling route, we aim to create a sense of urgency amongst today’s Gen Z and millennials and showcase Panasonic’s commitment towards sustainability and creating a more sustainable future by encouraging individuals to act as agents of change.”

    The ‘Push for Change’ is the first project driven by fusion of Generative AI with live action performances to create a series of compelling videos depicting children’s lives in the 2090s. The first video portrays Niran’s life, wherein he yearns for a real pet as many species have become extinct due to climate change resulting in a bleak future where children can no longer have pets as companions. The second video explores Elara’s simulated life, where she never got the opportunity to witness marine species such as whales that once existed. The third video showcases Xavian’s future, where spending time outside has become unimaginable due to rising temperatures making outdoor spaces unhealthy, confining him to play within the boundaries of artificial outdoor environments.

    In addition to these videos, Panasonic unveiled its global campaign video, emphasizing the brand’s commitment towards fostering an eco-friendly future. This involves developing and implementing green technologies and solutions across various sectors, including businesses, travel, homes, and daily life. The Panasonic GREEN IMPACT initiative not only encourages individuals to pledge their support for a brighter tomorrow but also inspires them to contribute significantly towards a more sustainable future. Panasonic has continually strived to drive eco-consciousness awareness through innovative and engaging initiatives such as #DiwaliWaliSafai and #WelcomeToAdulthood to promote not only sustainable practices but also foster eco-friendly practices through active engagement with our customers and communities.

  • OLX challenges gender roles with its latest Women’s Day campaign

    OLX challenges gender roles with its latest Women’s Day campaign

    Mumbai: Celebrating the indomitable spirit of women, OLX, a leading online marketplace, launched a thought-provoking campaign aimed at redefining gender roles.

    Titled “Products aur Profession ka koi gender nahi hota hai,” the campaign takes a bold stance against entrenched stereotypes by questioning conventional perceptions of women’s roles in society

    In a series of captivating reels shared on Instagram, OLX confronts viewers with a simple yet powerful message: gender should never dictate one’s identity as a driver, biker, or fitness enthusiast.

    The concept has been conceptualised by Social Panga, OLX’s creative and digital marketing agency partner.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by OLX India (@olx_india)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by OLX India (@olx_india)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by OLX India (@olx_india)

     

    Reflecting on the campaign, OLX chief business officer Siddharth Agrawal said, “Diversity, Equity and Inclusion have always been at the heart of OLX’s ethos. We’ve fostered a culture that not only embraces individuality but also leverages diverse perspectives to drive innovation. This campaign is a testament to our commitment to challenging societal norms and promoting inclusivity. Social Panga helped us seamlessly execute this campaign and build a strong narrative to deliver this message.”

    Social Panga co-founder Himanshu Arora said, “We are delighted to be part of a campaign we truly believe in. We are grateful to OLX for giving us this opportunity and to our team, who did a fantastic job. We at Social Panga firmly believe in the power of women, and it is no surprise that the campaign has received a great response across our audiences.”

    Through this groundbreaking collaboration, OLX aspires to spark meaningful conversations and inspire positive societal change, one reel at a time.

  • NeoNiche Group bolsters leadership team with the appointment of Rahul Mane as HR head

    NeoNiche Group bolsters leadership team with the appointment of Rahul Mane as HR head

    Mumbai: NeoNiche Group, a leading full-service experiential marketing agency, announces the appointment of Rahul Mane as its new head of Human Resources. Mane brings over 15 years of experience; in building and leading high-performing HR teams within travel and e-commerce industries.

    In his new role, Mane will be responsible for overseeing all aspects of NeoNiche’s human resources strategy, including talent acquisition, employee relations, learning and development, and performance management. He will play a key role in attracting, developing, and retaining top talent to support the agency’s continued growth and success.

    “For long it has been an endeavor to consolidate our position by increasing our strategic team and capabilities. Our Vision 2025 states that NeoNiche will be one of the most respected “Full Services” Companies in terms of “People practices”, “Customer excellence” and “Revenues” in India.” said NeoNiche Group founder & CEO Prateek N. Kumar. “We are thrilled to welcome Rahul to the NeoNiche team, his proven track record of success in building strong company cultures and fostering employee engagement makes him a perfect fit for our organization. As NeoNiche continues to expand, Rahul’s leadership will be instrumental in ensuring we have the right talent in place to deliver exceptional results for our clients. I am sure his past experiences will be of great use.”

    Mane joins NeoNiche from ClearTrip, where he served as Senior Manager of Human Resources and led a team of HR professionals in developing and implementing strategic HR initiatives. During his tenure, he played key roles in talent acquisition, employee relations, HR automation and Business Partnering. “I am excited to join NeoNiche, a company known for its creativity, innovation, and commitment to its people,” said Mane. “I look forward to partnering with the leadership team to create a best-in-class HR experience that attracts and retains top talent, fosters a culture of continuous learning and growth, and empowers our employees to achieve their full potential.”

     

  • Airtel Payments Bank appoints Anuj Bansal as chief financial officer

    Airtel Payments Bank appoints Anuj Bansal as chief financial officer

    Mumbai: Airtel Payments Bank, India’s only profitable multi-segment fintech operating at scale with a banking license, today announced the appointment of Anuj Bansal as its chief financial officer.

    Anuj will be responsible for overall financial strategy, including corporate financial planning, budgeting, supply chain, and treasury management. He will be a part of the Bank’s Executive Committee and will be working closely with Anubrata Biswas, MD and CEO of Airtel Payments Bank.

    Anuj has been recognised amongst the ‘Top 100 finance professionals’ across India by CFO India in December 2020.

    Commenting on the appointment, Airtel Payments Bank MD and CEO Anubrata Biswas said, “Airtel Payments Bank is rapidly expanding across all its lines of business and equally so in its depth and breadth of talent. Adding Anuj with his vast experience across different industries combined with his deep domain knowledge will play a vital role in further powering the Bank’s unique position in India.”

    Airtel Payments Bank chief financial officer Anuj Bansal said, “Airtel Payments Bank with its unique business model has been serving the financial needs of the country. It’s differentiated positioning gives it an advantage to be relevant and purposeful for Indian digital customers and that has ensured sustainable growth for it over the years. I look forward to collaborating with the team to support the Bank in achieving its strategic goals and expansion plans.”

    Anuj brings over 23 years of progressive experience in financial services and other sectors such as the automobile sector. His areas of expertise include business planning, investor relations, strategy formulation, global financial operations, finance & accounting management, and treasury Management.

    Before joining Airtel Payments Bank, Anuj was with MasterCard India as Vice President – Financial Planning & Analysis, where he led the Business Finance Centre to support the global FP&A operations for the organisation. Prior to this, he worked with Max New York Life Insurance (now Max Life), Aviva Life Insurance Co. India Ltd., Royal Enfield (Unit of Eicher Motors) and others.

    Anuj is a Chartered Accountant and an alumnus of Shri Ram College of Commerce, Delhi University, where he acquired his degree in Bachelor of Commerce. 

  • Valvoline India kickstarts fourth edition of Mechanics’ month campaign

    Valvoline India kickstarts fourth edition of Mechanics’ month campaign

    Mumbai: Valvoline Cummins Private Ltd (“Valvoline Cummins”), the pioneer in engine oil manufacturing and a prominent global lubricant provider driving innovation in mobility, has officially commenced the 4th edition of its Mechanics’ Month campaign, both globally and in India. This year’s campaign, themed ‘Mechanics Make the World Better,’ is aimed at honouring the efforts of mechanics and expressing gratitude for their indispensable role in keeping society functioning smoothly. The brand dedicates the month of March and ongoing efforts throughout the year to celebrate and empower mechanics, whose invaluable work enhances our lives in numerous ways.

    The focus of this year’s initiative by Valvoline Cummins is to highlight the significant contribution of mechanics in enhancing the world’s functionality by ensuring the efficient operation of engines and vehicles. Through this campaign, Valvoline aims to inspire widespread participation in acknowledging and appreciating mechanics worldwide. Mechanics are instrumental in maintaining vehicles at their optimal performance levels, consistently demonstrating their expertise and dedication, often in demanding situations and at unconventional hours. They stand as the unsung heroes behind the smooth operation of every vehicle, serving as the backbone of the automotive industry.

    Valvoline Cummins encourages individuals to join in this month-long celebration by expressing gratitude to their trusted mechanics for their unwavering commitment. The campaign will utilize various mass media platforms such as radio, digital channels, and on-ground activities to raise awareness about the invaluable contributions of mechanics and encourage people to convey heartfelt messages to their local mechanics.

    As part of its ongoing Muskaan Scholarship program, Valvoline is extending educational support to children of truck drivers, mechanics, and underserved communities. The scholarship program, catering to students from 9th to 12th grade, aims to facilitate their academic pursuits. Notably, scholarship recipients will receive mentorship from company employees, who will dedicate their time to provide guidance beyond academic realms. To date, the scholarship has benefitted 3500+ children, with plans for further expansion.

    Valvoline Cummins marketing head  Ipshita Chowdhury remarked, “Last year, our focus was on recognizing mechanics’ pivotal role in sustaining societal functions. In 2024, we aspire to express gratitude to mechanics and inspire others to do the same, recognizing their indispensable role in ensuring the seamless functioning of our lives.”

    Valvoline Cummins managing director Sandeep Kalia expressed enthusiasm for the fourth edition of Mechanics’ Month, stating, “We are delighted to launch the fourth edition of Mechanics’ Month, collaborating with mechanic professionals to celebrate their contributions to the automotive industry and recognize their vital role in keeping our engines running smoothly. In today’s fast-paced world, it’s imperative that we acknowledge and appreciate the efforts of mechanics in ensuring vehicle safety and performance, thus sustaining our way of life. Through these initiatives, we aim to raise awareness among consumers and express our heartfelt appreciation to mechanics for their dedicated service.” 

  • LehLah’s latest campaign with Athiya Shetty unveils exclusive closet access

    LehLah’s latest campaign with Athiya Shetty unveils exclusive closet access

    Mumbai: LehLah, a fashion-tech platform, has announced its latest collaboration with Bollywood sensation and fashion icon, Athiya Shetty. In an exciting endeavour, LehLah is set to unveil exclusive pieces from Athiya’s wardrobe exclusively on its app, granting users access to her unique style in a campaign titled ‘Your Closet.’

    Continuing their successful partnership, LehLah launches another campaign featuring Athiya Shetty. In this new video, Athiya personally invites users to explore her curated collection, making it easy for them to adopt her iconic style through the LehLah app. For the first time, users can shop directly from Athiya’s closet, adding a unique touch to their wardrobe while supporting a worthy cause.

    In a heartfelt gesture, the proceeds from this collaboration will be directed towards Vipla Foundation, supporting their noble cause of empowering women and children.

     

     

    Commenting on her collaboration for the campaign, Athiya Shetty said, “I am thrilled to share a part of my personal style journey with everyone through LehLah. Fashion is not just about what you wear, but how it makes you feel, and I hope my pre-loved fashion collection inspires confidence and individuality in all who explore it on the app.”

    LehLah, founder Ashna Ruia further added, “Collaborating with Athiya has been an absolute joy. Her innate sense of style and commitment to empowering others aligns perfectly with LehLah’s ethos. Together, we are not just offering fashion; we’re fostering a community of self-expression and support, all while contributing to a cause close to our hearts.”

    LehLah continues to lead the way in fashion-tech innovation, delivering unparalleled access to exclusive styles and personalised experiences.

  • Saffola Masala Oats launches new campaign

    Saffola Masala Oats launches new campaign

    Mumbai: Saffola Oats, an Oats brand, from the house of Marico Ltd announced the launch of a new campaign for its flavoured Oats range. As a part of the campaign, there are four innovative ad films staging a different scenario of snacking urges amongst a diverse consumer segment. The campaign attempts to showcase how Saffola Masala Oats offers a healthier and tasty go-to snack with a variety of delicious flavours for their anytime-of-the-day snacking moments.

    In the hustle of today’s fast-paced lifestyles, consumers are forever in pursuit of snacks that effortlessly match their emotional cravings. Yet, when faced with options towards the unhealthy side, a moment of conscious decision-making becomes evident, with a preference for something that seamlessly combines health and taste. The four films, conceptualized by Mullen Lintas, tap into this very consumer insight. It showcases how Saffola Masala Oats caters to multiple consumer needs across different occasions, each offering a glimpse into diverse snacking moments in their everyday life. From a busy mother searching for the perfect yet healthy snack to satisfy her child, to a working professional struggling to find a nutritious breakfast amidst a hectic schedule, each film addresses a unique snacking challenge. Be it a spicy gossip exchange between a mother-in-law and daughter-in-law or a bunch of young friends looking to eat something quickly in the late evenings, there exists a flavour tailor-made for every individual and every specific moment. The campaign cleverly springboards the entire brand’s narrative by using the pop-culture phrase “….se yaad aaya…” and beautifully lands on its proposition – “Bindaas Saffola Masala Oats bana, Dil ko na kar mana!”

    Going beyond the captivating films, to cater to a wider range of taste buds and snacking occasions, Saffola Masala Oats has also unveiled four exciting new gourmet flavours. These include sweet-flavoured oats Nutty Chocolate, Apple N’ almonds while also expanding the portfolio of savoury oats with the launch of new variants such as Spicy Mexicana and Cheesy Italiaa.

    Speaking of the brand’s latest campaign, Marico Ltd chief operating officer of India & Foods Business, Vaibhav Bhanchawat said, ”We understand the dynamic needs of today’s consumers and aim to offer a delightful and tasty alternative for every moment, from the crack of dawn to late-night hunger pangs. We aspire to be a part of our consumers’ everyday moments, making Saffola Masala Oats a companion for every palate and every time.’’

    ‘’The brand films beautifully showcase the cohorts at any time of the day. The ad films beautifully showcase the urge for healthy snacking among diverse consumers. It also brilliantly captures the essence of our brand proposition – ‘ Bindaas Saffola Masala Oats bana, Dil ko na kar mana!’ as we strive to become the go-to choice for those who seek both health and taste in their snacks.” he adds.

    “Words are memory triggers, and our brains leap to associate them with unconnected things that we care about. Truth is, all of us care about food. And while our immediate instinct might be to indulge, our inner ‘voice of reason’ often holds us back. The mental tug-of-war between taste and health, craving and denial, is charmingly human. Every brand needs a rallying cry, and ‘Dil ko na kar mana’ is Saffola Masala Oats telling foodies everywhere that they’re in good hands. Our campaign of digital-first 20 seconders shows how the dilemma meets its delicious end with the new range of Saffola Masala Oats,” said Mullen Lintas chief creative officer Ram Cobain.

    The 360-degree campaign will be launched on Television, YouTube and OTT platforms and will further be amplified across social media platforms.

  • NK Proteins appoints Priyam Patel as MD

    NK Proteins appoints Priyam Patel as MD

    Mumbai: NK Proteins Pvt Ltd, a leading edible and non-edible oil company and owner and marketer of a popular edible oil brand ‘Tirupati’, has appointed Priyam N Patel as the managing director of the company. Priyam served as the chief operating officer (CEO) of the company prior to his elevation to the post of managing director of the company.

    In his new role, the 34-year old dynamic leader from the promoter family will continue to spearhead NK Proteins Pvt Ltd to newer heights under the able guidance of the company’s visionary chairman and managing director Nimish Patel, who co-founded NK Proteins Pvt Ltd with his brother and Priyam’s father late Nilesh Patel in 1992 in Ahmedabad, Gujarat.

    Priyam brings with him a wealth of experience and a dynamic approach to business management. His journey at NK Proteins began at the age of 21, and since then, he has played a pivotal role in shaping the company’s growth trajectory. He holds a Masters in Marketing from the University of Westminster, London, complemented by development programmes from prestigious institutions such as the London Business School, ISB Hyderabad, Indian Institute of Management (IIM-A), and MICA, Ahmedabad. He completed his undergraduate studies in Corporate Management from Symbiosis Centre for Management Studies (SCMS), which laid a strong foundation for his career trajectory.

    Welcoming the young leader to his new role, NK Proteins Pvt Ltd chairman and managing director Nimish Patel said, “Priyam’s leadership embodies determination, foresight, and an unwavering commitment to excellence. Priyam has played a pivotal role in steering NK Proteins towards becoming a trusted household brand known for its quality and reliability. His strategic insight and innovative strategies have not only bolstered the brand’s visibility in the market but also fuelled its continuous growth and prosperity”.

    Talking about his new role in the company, Priyam Patel, said, “As we navigate the competitive landscape of edible and non-edible oil market, I believe that by focusing on delivering high-quality products and exceptional service to our customers, we can achieve sustainable growth and create long-term value for our customers and stakeholders. Together, we will embrace new opportunities and overcome challenges, solidifying our position as a leader in the industry. Backed by strong management and supported by highly motivated workforce, NK Proteins is poised to scale new heights and emerge as a new age, innovation-led edible oil company in future”.