ITV

Category: Media and Advertising

  • ACESO appoints Ranjit Kulkarni to drive research and strategic acquisitions initiatives

    ACESO appoints Ranjit Kulkarni to drive research and strategic acquisitions initiatives

    Mumbai: ACESO, a pioneering market maker company revolutionising the life insurance landscape, is pleased to announce the appointment of Ranjit Kulkarni as its new research and strategic acquisitions head. With over 35 years of distinguished experience in the life insurance industry, Ranjit brings a wealth of expertise and insight to his new role.

    As ACESO continues to innovate and provide optimal solutions to policyholders, Ranjit’s appointment marks a significant milestone in the company’s strategic growth. His extensive network within the insurance fraternity ensures that ACESO remains at the forefront of industry trends and developments.

    In his new role, Ranjit will lead ACESO’s team in leveraging the C2B platform, specifically designed for LIC policy holders, called ALIP – Assignment of Life Insurance Policies. This platform offers an alternative for policyholders who are keen to surrender their LIC Policies or where policies are lapsed, ensuring that policyholders do not lose out on their entire life-cover benefits. Additionally, this platform also helps in sustaining the income of the agents/ insurance advisors.

    Ranjit’s journey in the field of life insurance began with a passion for mathematics, which served as the cornerstone for his analytical prowess in navigating the complexities of insurance products. As a third-generation professional in insurance business development, Ranjit has garnered numerous national and international awards for his outstanding achievements. His pivotal contribution as a mentor has shaped top-performing insurance advisors, empowering them to excel in their roles and reach their full potential.

    Commenting on Ranjit’s appointment, ACESO founder Ketan Mehta said, “We are thrilled to welcome Ranjit Kulkarni to the ACESO team as our research and strategic acquisitions head. With his extensive industry experience and unwavering commitment to excellence, Ranjit will play a crucial role in driving our mission to empower policyholders and redefine the life insurance landscape. His leadership will further propel ACESO as a leader in delivering innovative solutions to our valued customers.”

    Ranjit expressing his enthusiasm, said, “I am honoured to join ACESO and contribute to its mission of providing innovative solutions to policyholders. I look forward to working with the team to further enhance ACESO’s position as a leader in the life insurance market.”

    Having facilitated the assignment of over Rs 400 million worth of Endowment policies issued by LIC of India, ACESO and its associate company have showcased a remarkable dedication to empowering policyholders. With a reputation for professionalism and expertise, ACESO boasts in-depth knowledge of insurance plans and products offered by LIC of India, setting it apart as a trusted authority in the field.  

    ACESO’s Complete Secondary Life Asset Management servicing capabilities, administered through a professional SEBI Registered trustee company, solidify its position as a cornerstone in the industry, providing seamless support to policyholders throughout their journey. With Ranjit Kulkarni at the helm of research and strategic acquisitions, ACESO reaffirms its commitment to delivering unparalleled value to policyholders and solidifying its position as a trailblazer in the insurance industry.

  • Moorthy bola – Shor Kam Kaam Zyaada

    Moorthy bola – Shor Kam Kaam Zyaada

    Mumbai: This Summer, scorching heat is not the only thing making a comeback! Voltas – India’s leading A.C. brand – has brought back the adoringly amusing and iconic Moorthy in an exciting new campaign. Moorthy, who won a lot of hearts with his calm persona and his witty dialogues, has been revived to promote Voltas’ latest range of Smart Air ACs that boast super-silent operation, an innovative sleep mode, and a state-of-the-art, IoT-enabled design.

    The new campaign features Moorthy keeping his cool when faced with his chatty brother-in-law, thus highlighting the stark contrast between him and the noiseless efficiency of Voltas ACs. The tagline “Shor Kam, Kaam Zyaada” perfectly captures the essence of the campaign and brings home the point without making a fuss. The campaign, pivoted around two whimsical commercials, is a joy to watch with Moorthy’s timeless charm sharing the centerstage with Voltas’ Smart Air ACs.

    Commenting on the new campaign, Voltas Ltd vice president & head of marketing Deba Ghoshal said, “Yes he is back! Quietly and effortlessly like our new product offering. And this time, more witty, more sharper and more contemporary. Check out our teasers to get an idea of what is planned ahead for this summer. Voltas ACs have always been a popular and a leading choice among consumers, and over the past decade, Murthy has become synonymous with the brand. However, this time it’s all about being smart, yet silent – Shor Kam, Kaam Zyada!    

    Ogilvy India (North) chief creative office Ritu Sharda said, “Bringing back Moorthy felt natural – given the fact that Voltas and Moorthy have always clicked and Moorthy’s witty aura left a lasting impression last time around. With Summers approaching at warp speed and Moorthy’s chatterbox-like brother-in-law ready to turn up the heat, the campaign seemed like a perfect way to break the ice.”

    Teasers:

    Main films:

  • Tarun Jha moves on from Havas Worldwide India

    Tarun Jha moves on from Havas Worldwide India

    Mumbai: Tarun Jha, who had joined as the chief executive officer, decided to move on to pursue other interests. Over the past one year, Tarun was instrumental in building the creative agency, putting strong processes in place, and hiring a strong team of leaders who have helped the agency witness impressive growth. Today, Havas Worldwide India boasts an enviable roster of clients and is well poised to continue its growth momentum.  

    Anupama Ramaswamy, chief creative officer, Anirban Mozumdar, chief strategy officer and Kundan Joshee, managing partner, will continue to lead Havas Worldwide India jointly and will report to Rana Barua, Group CEO, Havas India, Southeast Asia, and North Asia (Japan & South Korea).

    Rana Barua said, “Tarun was an intrinsic part of the team, playing a key role in establishing a robust foundation for Havas Worldwide India. He actively contributed to important discussions and helped in putting together a strong and capable second line of leaders. I wish him all the best for the next chapter.”

    Tarun Jha, said, “My time at Havas India has been a short yet a transformative experience for me, almost a refresher course that has equipped me to become a more adept and all-round marketer. Witnessing the ‘One Havas’ philosophy and the effective collaboration between the 20 agencies and specialised divisions has almost been a revelation. I look forward to applying all my acquired skills and knowledge to the art of building enduring brands and businesses, something that I have always loved doing.”

  • Confluent announces strategic hires to bolster India momentum

    Confluent announces strategic hires to bolster India momentum

    Mumbai: Confluent, Inc, the data streaming pioneer, has announced strategic new hires in India to support the company’s customer growth and momentum in the region. The company has onboarded Agastee Khante as head of marketing for India & Saarc, Jeevan Duggal as head of public sector for India and Suman Karthik as principal engineer for Confluent platform.

    Confluent’s momentum in India is driven by the country’s digital-first outlook and growing customer demand for real-time information across industries. The company is seeing strong adoption, especially among BFSI companies, public sector agencies, and digital natives. The new hires will play a critical role in supporting Confluent’s continued growth in India and globally. Agastee will drive marketing campaigns and programs, while Jeevan will develop and execute go-to-market strategies for the public sector in the country. Suman will lead the continued development of Confluent Platform for global use.

    “Home to the biggest Kafka community outside of the US, India represents a strategic growth market for Confluent as more organisations adopt data streaming for their most critical systems,” said Confluent area vice president & country manager – India Rubal Sahni. “Our remote-first model allows us to reach more talent from all over the country and also better positions us to support our global customer base. We are excited to welcome Agastee, Jeevan and Suman to the team to meet the rapidly growing customer demand.”

    Agastee joined Confluent as the India marketing leader based in Gurgaon. With close to two decades of experience in marketing and product management, Agastee will focus on enhancing Confluent’s brand presence and driving integrated marketing programs and campaigns in India. “I’m thrilled to be joining Confluent and look forward to helping drive awareness and demand for the leading data streaming platform in this high-growth market,” said Agastee.

    Based in Delhi, Jeevan has over 25 years of experience working with public sector organizations in sales and account management. Specialising in the areas of data security and data management, Jeevan worked closely with customers to design their IT infrastructure and digital transformation initiatives while keeping with regulatory requirements. Jeevan said, “Confluent’s data streaming platform is revolutionizing how government bodies build mission-critical systems and enhance citizen services. I’m excited to bring my understanding of the space to help our public sector customers realize the benefits and true value of data streaming.”

    Suman joins Confluent as principal engineer for Confluent platform from Hyderabad. Having spent his career building technology at startups and large organisations across a range of domains, Suman brings a broad spectrum of technological expertise to Confluent. As the lead for Confluent Platform, Suman will build on Confluent’s vision of developing a data streaming platform that is complete and everywhere, thereby enabling customers to achieve a central nervous system of data for their organization. “I’m thrilled to have the opportunity to shape the technology and engineering of Confluent Platform in a meaningful way”, Suman remarked.

    India has become Confluent’s biggest workforce based outside of the United States. To support the growing demand in India, Confluent plans to increase the local headcount by 25 per cent in 2024.

    Confluent and associated marks are trademarks or registered trademarks of Confluent, Inc.

  • Crompton’s latest TVC unveils the magic of indirect lighting with its newly launched Trio Range of Lights

    Crompton’s latest TVC unveils the magic of indirect lighting with its newly launched Trio Range of Lights

    Mumbai: Crompton Greaves Consumer Electricals Ltd., a pioneer of innovation in the field of lighting, has announced the launch of an all-new multimedia campaign for its latest range of Trio lights. In a setting that resonates with everyday life, the product, Trio Ceiling Lights, steals the spotlight with its innovative feature of indirect lighting. This indirect lighting technology does not cause glare on your TV screen creating the perfect “Mood Jaisa Lighting Waisa” ambience. The newly launched TVC by Crompton, hence, takes the audience through a couple’s daily routine, highlighting the transformative impact of the Trio range on their home lighting. Gone are the days of adjusting lights or battling screen glare by changing your position in the room. This specialised indirect lighting seamlessly creates the perfect ambience for an immersive viewing experience, allowing you to lose yourself in your favourite shows and movies.

    In today’s hectic lifestyle, evenings are the perfect time, when families gather together to watch entertainment shows on TV. However, many of us have experienced the annoyance of screen glare from overhead lights, compromising the picture quality and eye strain that ruins the entire experience. Keeping this in mind, Crompton’s new Trio lights boast a “Theatre Mode” with indirect lighting, ensuring viewers fully enjoy their favourite shows and movies without disruptions like making you shift positions or angles while watching TV. These lights will effectively turn your living room into a cinema-like atmosphere within your home. Crompton’s new TVC captures this insight realistically, taking viewers on a relatable journey where innovative lighting elevates their everyday entertainment experience and memories with just a click of a button.

    Speaking about the company’s latest campaign, Crompton Greaves Consumer Electricals Ltd CMO Pragya Bijalwan said, “At Crompton, innovation goes beyond technology. We strive to understand the evolving needs of our consumers and translate them into products that seamlessly integrate into their lives. In our latest campaign, we’re thrilled to introduce Crompton’s innovative Trio Lights, redefining the way consumers interact with lighting in their homes. Recognizing the pivotal role lighting plays, especially during television viewing, we’ve introduced a ground-breaking feature: theatre mode. This mode offers indirect lighting that eliminates glare on television screens, ensuring an immersive viewing experience like never before. Trio lights also has other modes that give direct lighting and combination lighting to suit your needs like working, partying etc. Our aim with this campaign is to showcase that Crompton is not just a provider of lighting solutions, but a leader in revolutionizing how people experience and interact with light in their homes.”

    The newly launched TVC conceptualized by BBDO takes you on a light-hearted journey of a cricket-loving couple whose game night is plagued by harsh, unforgiving overhead light. The frustration is evident as the glare washes out the screen, making it impossible to enjoy the match. Enter Crompton’s new Trio Lights, a game-changer for their viewing experience, showcasing the fun and flexibility that comes with the three distinct modes. The film seamlessly transitions between cosy movie nights bathed in warm Theatre Mode that gives indirect lighting, focused work sessions illuminated by the sharp clarity of Work Mode, to electrifying parties with the vibrant energy of Party Mode. The easy transition between theatre, work, and party modes ensures that the lighting complements their activities, making every moment more enjoyable and memorable.

    The film further emphasizes that Crompton’s Trio Lights aren’t just about illumination; they become an integral part, enriching your everyday experiences and turning ordinary moments into cherished memories. This TVC showcases how Trio Lights go beyond illumination, adapting to our ever-shifting moods and desires. It’s not just about enhancing ambience; it’s about elevating experiences and crafting memorable moments, one light switch at a time.

    BBDO India chief creative officer Hemant Shringy added, “Being the category leader, Crompton products are intuitively innovative. As consumers, we tend to live with or make peace with small irritants. But as a brand that puts its consumers first, Crompton constantly challenges the status quo. Why should you have to move the angle of the TV or give up on your favourite spot or make huge architectural adjustments to your room just because of the light that throws glare on the TV? Every innovation from Crompton is towards enhancing the user’s everyday experience.”

    The 360-degree campaign will be launched on television and will further be amplified through various other mediums like digital and cinema. 

  • Liberty unveils Women’s Day brand video ‘Girls Breaking Free’

    Liberty unveils Women’s Day brand video ‘Girls Breaking Free’

    Mumbai: Liberty General Insurance launches its Women’s Day brand video, ‘Girls Breaking Free,’ a compelling narrative that champions the essence of pride, and empowerment. This initiative is set to leave a lasting impact, symbolizing Liberty’s commitment to Diversity, Equity, & Inclusion beyond just a single day.

    The brand film breathes new life into a very colloquially used phrase ‘Haath Se Nikal Gayi.’ Traditionally laden with negative connotations, the term is reimagined to honor women who dare to defy societal norms and pursue their own paths with independence and self-assurance. It’s a tribute to those who exhibit the courage to be their own person, embodying responsibility, ambition, and the spirit of freedom.

    Reflecting on the campaign, Liberty General Insurance, CEO & whole time director Parag Ved expressed, “The antiquated notion of ‘Haath Se Nikal Gai’ has historically served to undermine women’s autonomy, suggesting a life under patriarchal oversight. This brand film flips this narrative, celebrating it as an emblem of liberation, independence, and the rightful control over one’s destiny.”

    “More than just altering perceptions, through this video, we aim to contribute to a broader dialogue about gender equality, the dismantling of traditional gender roles, and the importance of creating a society where everyone, regardless of gender, has the opportunity to thrive based on their talents and aspirations. It’s about recognizing the strength and potential of women to lead, innovate, and inspire change within our communities and industries, Mr. Ved added.

    With the release of ‘Girls Breaking Free, created by ‘Water Communications’, Liberty General Insurance transcends conventional celebrations of International Women’s Day, proposing a reflective and forward-thinking interpretation of what genuine empowerment and equality entail in the contemporary world.

  • Bail Kolhu sparks a new wave of mindful voting with the launch of #ChunoSahi campaign

    Bail Kolhu sparks a new wave of mindful voting with the launch of #ChunoSahi campaign

    Mumbai: In a narrative that unfolds like a compelling story, Bail Kolhu, from the house of BL Agro Group, the respected name synonymous with purity and quality in the edible oil industry, introduces a thought-provoking #ChunoSahi campaign on all social media platforms. Against the backdrop of election fervour, the campaign tells a tale that goes beyond consumer choices into the heart of civic responsibility. It paints a vivid picture of the familiar spectacle of promises cascading like confetti during political seasons and urges citizens to exercise their civic duty with discernment.

    In launching the #ChunoSahi campaign now, Bail Kolhu strategically responds to a crucial juncture in the societal landscape, where consumer mindsets are evolving. They are progressively becoming more conscious, informed, and discerning in their choices. They no longer passively consume advertising but actively seek out brands that resonate with their values and uphold social responsibility. #ChunoSahi campaign leverages this opportune moment to foster a dialogue about the importance of making informed decisions, not just in the kitchen but also when it comes to overall societal mindfulness.

    The film opens with a politician mid-speech, portraying a familiar scene of promises made by political parties. Viewers are transported into a world of extravagant pledges: hospitals, farming automation, robotic cleaning, high-tech education and impeccable, smooth roads. The light-hearted film continues and then sheds light on a fundamental concern often overshadowed by the grandiosity of political rhetoric. Grand commitments are alluring but when will politicians start to fulfil basic necessities like access to lavatories for basic hygiene.

    The cinematic journey concludes with a succinct, impactful statement: “आपको लुभाने के लिए नेता जी की ज़ुबान तेल की तरह फिसलेगी, लेकिन आप अपने मत को मत फिसलने देना।” Translated, it urges, “To entice you, politicians’ words may slip like oil, but do not let your vote slip away.” This closing message serves as a poignant reminder and a compelling call to voters, urging them to choose their representatives carefully, akin to the diligence they employ in selecting their cooking oil.

    Leads Brand Connect managing director Richa Khandelwal elaborated, “Bail Kolhu is a symbol of unwavering commitment to authenticity, and we sought to extend this ethos beyond the confines of the kitchen. Our choice of a concept that draws parallels between the meticulous selection of cooking oil and the act of casting a vote is intentional. By infusing humour, the campaign adeptly resonates with viewers, effectively encouraging citizens to make informed decisions about their political choices.”

    BL Agro managing director Ashish Khandelwal expresses, “We believe in fostering a society where citizens are not just consumers but active participants in shaping the narrative of our nation. #ChunoSahi is a call to action to ignite civic responsibility. The campaign artfully weaves humour and social consciousness, prompting viewers to reflect on the practical implications of grand promises when basic needs are not being met. We invite everyone to join us in this journey of awakening.”

    #ChunoSahi is not merely a campaign. It is a narrative crafted with finesse, transcending the boundaries of commercial promotion to become a story of civic awakening.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Bail Kolhu (@bailkolhuoils)

     

     

     

    LinkedIn: https://www.linkedin.com/posts/bail-kolhu_chunosahi-awarenesscampaign-election2024-activity-7173128067639308290-J1Ji?utm_source=share&utm_medium=member_android 

  • CLIRNET®’s #SheWinsCancer campaign garnered 6.5 million reach in ten days

    CLIRNET®’s #SheWinsCancer campaign garnered 6.5 million reach in ten days

    Mumbai: CLIRNET®, a leading knowledge platform for Doctors, in alignment with its company vision launched the #SheWinsCancer campaign around International Women’s Day 2024 on DocTube, a platform for genuine medical education videos for patients by verified Doctors. The campaign recorded an impressive reach of over 6.5 million and over a million viewers. The 10-day campaign ran from 1 March to 10 March and aimed to raise general awareness and empower women on preventing, detecting, and beating breast, cervical, uterine, and ovarian cancer.

    The campaign’s bedrock was CLIRNET’s public video platform, DocTube™, which played a pivotal role in disseminating knowledge and support. With an unwavering commitment to its vision, the platform launched a remarkable 1,000 short informational videos from over 500 Gynaecologists and Oncologists from across India, releasing a new video every 15 minutes in vernacular languages throughout the campaign.

    The Campaign also garnered support from industry giants like ICICI Bank and celebrities like Padma Bhushan Singer Usha Uthup, who came together to support the cause.

    Viewers had free access to a wealth of information, including guidance on symptoms, tests, treatments, support groups, and the latest research related to each type of cancer. Users were found accessing information around Uterine cancer more than any other, indicating high need for quality information. Videos busting common cancer myths and highlighting risk factors drew the most attention. The comprehensive campaign coverage extended across various types of cancers, with cervical cancer receiving the maximum views.

    Doctors from major cities, including Mumbai, Hyderabad, and Kolkata, actively participated in the initiative, providing in-depth knowledge and raising awareness about breast, cervical, uterine, and ovarian cancers. The videos offered invaluable insights on cancer prevention, early screening, reducing mortality rates, and finding community support.

    CLIRNET co-founder Saurav Kasera said, “With the burden of cancer cases reaching alarming heights, awareness and early intervention have become more critical than ever. The latest WHO estimates show over 20 million new global cases in 2022 alone, with India reporting over 1.4 million cases of which 50%+ impact women. At CLIRNET, we aim to directly tackle this by empowering women with knowledge. Our #SheWinsCancer campaign features insights from renowned specialists to educate women on symptoms, screening, prevention and support for the four major cancers impacting their health. Knowledge is power and through this campaign, we aim to equip Indian women and their family with the tools they need to gain the upper hand against cancer.”

    The campaign boasted the involvement of esteemed medical professionals dedicated to women’s health. Among the key doctors leading this initiative were Dr. Ratnabali Chakravorty, a distinguished Gynecologist from Kolkata; Dr. Ambuja Choranur, a retired Professor and former Head of the OBGY Department at Osmania Medical College in Hyderabad; and Dr. Pramod Kumar Julka, Vice Chairman of Cancer Care/Oncology at Max Hospital.

    Additionally, the campaign featured expertise from Dr. Duru Shah, a prominent Gynecologist and IVF Specialist based in Mumbai, along with Dr. Kiran Cohelo, a respected Gynecologist in Mumbai. Padmashri awardee Dr. Manjula Anagani, renowned for her contributions to Gynecology in Hyderabad,  Dr. Nandita Palshetkar, renowned gynecologist and IVF specialist from Mumbai, further strengthened the campaigns roster of specialists.

    The #SheWinsCancer campaign has left an indelible mark, empowering women with knowledge, support, and hope in their battle against cancer. CLIRNET®’s commitment to raising awareness and promoting early detection and prevention has resonated deeply with viewers, paving the way for a healthier and more informed society.

  • Nine Triangles welcomes Tanmay Pani as EVP and chief strategy officer

    Nine Triangles welcomes Tanmay Pani as EVP and chief strategy officer

    Mumbai: Nine Triangles, a leading digital strategy consulting and marketing company, has announced the appointment of Tanmay Pani as executive vice president (EVP) and chief strategy officer.

    Pani brings a wealth of experience from his extensive background across industries, having worked with prominent brands such as TCS, HDFC Bank, Sharekhan by BNP Paribas, GroupM, and Prabhudas Lilladher, among others. With experience on both the brand and agency side, Pani possesses hands-on expertise across facets of Marketing, Digital Transformation, Media Planning, and User Experience.

    Reflecting on his new role at Nine Triangles, Tanmay expressed his enthusiasm, stating, “At Nine Triangles, we are shaping the digital landscape with innovative solutions that drive results. I am excited to join a team focused on creativity, collaboration, and cutting-edge tech. I look forward to contributing to Nine Triangles’ journey to success, where challenges are opportunities and projects showcase our high delivery standards.”

    Nine Triangles CEO & founder Krishna Mohan Jha shared his excitement about Pani’s joining, stating, ” Tanmay’s appointment is a pivotal moment for Nine Triangles. His wealth of experience and strategic prowess are in perfect harmony with our vision of leading digital innovation. With Tanmay at the helm of our strategic endeavors, I am certain we will continue to set new standards in the digital landscape, solidifying our position as a reliable partner in our clients’ journey to success. “
     

  • HDFC SKY launches its campaign #GettingReadyWithMeForTheWorld for women

    HDFC SKY launches its campaign #GettingReadyWithMeForTheWorld for women

    Mumbai:  HDFC SKY, a leading financial and investment institution, proudly announces the launch of their “GRWM” campaign, #GettingReadyWithMeForTheWorld for women. This campaign aims to celebrate the strength, resilience, and achievements of women worldwide while empowering them on their investment journey.

    In a world where women play diverse roles, from leading nations’ economies to being the backbone of their families, HDFC SKY recognizes the inherent power and potential within every woman. With GRWM, HDFC SKY aims to create a platform where women can come together as ‘HER’oes, sharing experiences, insights, and strategies to navigate the financial landscape effectively.

    Speaking on the campaign, HDFC Securities CMO & EVP Puneeth Bekal said, “In the midst of an exhilarating evolution within the Indian capital markets, HDFC Securities stands at the forefront, championing not just the cause of informed and responsible investing, but also the powerful narrative of women’s financial empowerment. Our campaign celebrates this dual vision, emphasising our dedication to nurturing a culture where financial inclusivity and empowerment extend across all genders.”

    To keep the momentum high even post women’s day as they believe empowerment happens over time and not on one special day, HDFC SKY’s GRWM campaign will feature a series of interactive sessions, discussions, and stories aimed at empowering women to take control of their financial future. From insights shared by industry leaders to practical advice on investment strategies, HDFC SKY endeavors to make the investment journey smoother and more accessible for women everywhere.

    The campaign film can be viewed on HDFC SKY’s official website and social media platforms including YouTube, Instagram etc.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Hdfc Sky (@hdfcsky)