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Category: Media and Advertising

  • ARENQ appoints Avnish Arora as strategic business advisor

    ARENQ appoints Avnish Arora as strategic business advisor

    Mumbai: ARENQ, a leading manufacturer in the energy storage battery sector, appoints Avnish Arora as strategic business advisor. In this pivotal role, Avnish will spearhead ARENQ’s energy storage business (BESS) and battery solutions across industrial segments, including oil & gas, power, solar and renewables, telecom, IT & data centers, railways & metros, defense, and aerospace.

    Avnish brings over three decades of rich experience and deep domain expertise in battery energy systems, particularly in industrial sectors such as telecom, railways, data centers, and EVs. His foray into allied electronics further augments his understanding of the industry landscape.

    ARENQ CEO V G Anil said, “We are delighted to welcome Mr. Arora to our team. His extensive experience, hands-on approach, and dedication to creating a rewarding work atmosphere align seamlessly with ARENQ’s values. Mr. Arora’s leadership style emphasizes a mission-driven approach with an emphasis on performance and flexibility, which will undoubtedly propel us towards our goals and reinforce our position as an industry leader.”

    Before joining ARENQ, Avnish spent 24 years at HBL Power Systems Ltd, where he played a pivotal role in establishing the EV Power Train business and implementing the “Battery as a Service (BAAS)” concept for holistic product lifecycle management. He also successfully led business diversification from telecom to railways for train collision avoidance systems and steered the specialised/customised NICAD battery business for various government organisations and metro rolling stocks.

    ARENQ strategic business advisor Avnish Arora commented, “I am thrilled to join ARENQ and contribute to its continued success. I am committed to fostering a culture of excellence and collaboration, where innovation thrives, and teams are empowered to achieve their fullest potential. With a deep understanding of the industry and a customer-centric approach, I look forward to driving technological advancements and delivering innovative solutions that address the evolving needs of our clients across diverse sectors.”

    Avnish holds a Bachelor of Engineering (Electronics & Electrical Communication) from Thapar Institute of Engineering and Technology, Patiala (Punjab).

  • ABBY Awards powered by One Show adds new categories in 2024

    ABBY Awards powered by One Show adds new categories in 2024

    Mumbai: ABBY Awards powered by One Show in 2024 continues to stay connected with global festivals like The One Show, Cannes, and ADFEST by adding categories that are trending in the world.

    Introduction of the ‘Best Use of AI’ sub-category, keeping in mind the trending subject of the year, has been added in both Digital and Technology Verticals.

    Copywriting for web and digital craft has been added in still digital and digital verticals.

    With the growth in health and wellness communication, a new vertical called health has been added this year with sub-categories like OTC Oral Medicines, OTC Products, Nutraceuticals among others. A new specialist agency award being introduced is Health Specialist of the Year for the best performance by a company in this vertical.

    Red Abby has introduced sustainable development and meaningful practices to cover climate action and responsible consumption.

    Green Abby which covers planet conservation has added life on land to cover the protection of forests and prevention of ecological destruction.

    Commenting on the new categories, the ABBY Awards powered by One Show 2024 chairman Ajay Kakar said, “The world around us is changing by the day, and the Abby awards are at the forefront of reflecting these changes. And this year is no exception. Be it in or within categories like digital, mobile and technology. Or the introduction of a Health category. Every year we start the Abby journey by first engaging with the industry stalwarts, informally, to listen to the changes, suggestions and asks. The changes in the categories that have been introduced this year are thanks to these rich engagements.”

    ABBY Awards powered by One Show 2024 co-chair Dheeraj Sinha said “Health is a growing business in communication and it is fitting to now have an entire vertical dedicated to it. Advertising with a purpose and a social message has now gathered steam and the Green Abby and Red Abby are adding sub-categories in forest conservation, sustainable development and meaningful practices.”

    Entries are now open for ABBYs One Show Awards 2024.

    theadvertisingclub

  • Chinmay Chandratre joins FCB/SIX India as SVP – media

    Chinmay Chandratre joins FCB/SIX India as SVP – media

    Mumbai: Chinmay Chandratre has joined FCB/SIX India as Sr vice president – Media. He will head the media vertical for FCB/SIX India across its three offices in Mumbai, Delhi NCR & Bengaluru.

    Prior to this role, Chinmay was the general manager at Madison World.

    With over 14 years of experience, he has worked with companies like Madison World, iProspect and Direxions Marketing Solutions, among others.

    Being one of the fastest-growing capabilities of FCB Group in India, FCB/SIX India offers a suite of digital services such as digital media planning & buying, e-commerce marketing, UI/UX design & development, CRM & martech solutions, search engine optimisation, app store & e-commerce optimisation, creative performance production hub, data studio and a command centre for listening & online reputation Management.

    Talking about the hiring of Chinmay, FCB/SIX India chief business officer Ankit Banga said, “We are thrilled to welcome Chinmay to the team, a testament to FCB/SIX India’s commitment to fortifying our media capabilities. Chinmay embodies a fusion of seasoned expertise and dynamic adaptability, poised to navigate the evolving landscape of media and client needs with enthusiasm. Additionally, Chinmay’s integrated media approach resonates seamlessly with FCB/SIX India’s view of leveraging digital platforms not only to drive performance but also build brands.”

    FCB Kinnect and FCB/SIX India CEO Rohan Mehta added, “We are confident that Chinmay’s expertise will help us work cohesively with our clients at FCB Kinnect and the FCB Group at large, to strengthen our thesis that media and creative should not be separated in a digital world, and to further the thought process of ‘creativity as an economic multiplier’.”

    Speaking on his new role, FCB/SIX India Sr VP – Media Chinmay Chandratre said, “I am thrilled to join hands with FCB Group India’s leadership team and lead the Media vertical for FCB/SIX India. Together, we are on a mission to navigate the ever-evolving media landscape, pre-empt the pulse of digital trends to drive strategic decisions and create meaningful experiences for our clients and customers. FCB/SIX India is all set to redefine digital possibilities, leverage data-driven insights, shape narratives, and unlock the full potential of modern communication to drive transformative change. I am super excited to be a part of this journey.”

  • Zing’s Women’s Day campaign ‘Empower Not Embarrass’ takes a stand against online trolling

    Zing’s Women’s Day campaign ‘Empower Not Embarrass’ takes a stand against online trolling

    Mumbai: In a bid to counter rampant online harassment against women, Zing, the popular youth entertainment channel, launched its impactful Women’s Day campaign, ‘#EmpowerNotEmbarrass’. The campaign went beyond the mere celebration of women’s achievements; it challenged the status quo and advocated for a shift in people’s behaviour online. Zing firmly opposed the culture of trolling and negativity while iterating the importance of fostering a digital sphere free from harassment and abuse.

    The #EmpowerNotEmbarrass campaign shed light on the harsh reality of how every eight out of ten women faced online harassment, often in the form of abuse, malicious gossip, trolling, and even threats of violence. The data paints a grim picture, as women face three times more abuse than men with cities like Mumbai, Delhi, and Hyderabad reporting particularly high occurrences. As per surveys in 2023, nearly 83 per cent of those surveyed believed more actions needed to be taken to make it safer for women to use the internet. It is also observed that regardless of their profession or content style, women face trolling. It’s not just limited to dance reels or entertainment; it affects all forms of content creation. Through this campaign, Zing endeavoured to initiate a positive transformation within society.

    Zing has always advocated and supported a positive space for women, whether through its flagship show Pyaar Tune Kya Kiya, or the recently launched Snaackz video series featuring three up-and-coming content creators. For this Women’s Day, Zing rolled out a captivating video featuring women from different walks of life following their passion and expressing themselves, only to be met with comments of ridicule and hate. The video concluded with a resounding message, empowering women, and commemorating Women’s Day with the ethos of Empower Not Embarrass. Additionally, Zing also asked its viewers on-air to pledge support through a vignette, by trolling the trollers with love and to comment using the hashtag #EmpowerNotEmbarrass to make a difference. The videos successfully resonated with the masses and garnered over 1.1M video plays, 935K reach across platforms. It also received 30% higher engagement as compared to other posts on Zing.

    Talking about the campaign, Zing chief channel officer Pankaj Balhara said, “This Women’s Day, we at Zing made a strong stand against online trolling directed towards women with the #EmpowerNotEmbarrass campaign. There are enough and more studies online on the current reality of trolling, Zing is trying to bring about a positive change in society through this initiative. We seek to educate society and convey the message, that the power to change lies within, they can make a difference and act towards this change.”

    “The idea is to reduce the impact through positive comments, by doing so we can dilute the negativity on the timelines of women. To celebrate Women’s Day, we asked our viewers and followers to support the #EmpowerNotEmbarrass movement to build a future where women are celebrated and respected both online and offline,” he further added.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zing! (@zingtv)

     

  • Club Mahindra unveils a heartwarming campaign ‘A Gift of Happiness’

    Club Mahindra unveils a heartwarming campaign ‘A Gift of Happiness’

    Mumbai: Club Mahindra, the flagship brand of Mahindra Holidays & Resorts India Limited, has launched a new TVC ‘A Gift of Happiness”. The TVC is centred around the idea of gifting your loved ones the invaluable present of quality family time through a Club Mahindra membership.

    In line with the brand’s commitment to providing unforgettable family holiday experiences, the campaign revolves around a son’s heartfelt gesture and the surprise gift of a ” 25 years Club Mahindra Membership to his parents. This thoughtful gift is more than just a membership; it represents the profound significance of family ties and the timeless essence of love. It serves as a gentle reminder to prioritize quality time with loved ones, emphasizing how the Club Mahindra membership elevates the vacationing experiences through its unique memberships.

    The film opens with a heartwarming scene of a husband and wife trying to spend quality time together when their son presents them with a Club Mahindra membership as an anniversary gift. The gift is not just a thoughtful present but a sincere token of appreciation for the sacrifices the parents have made for their son. The film beautifully portrays this meaningful gesture, displaying how magical holiday experiences can further strengthen their family bond.

    It further conveys that regardless of age, everyone deserves a vacation to relax and rejuvenate. This proposition mirrors the widespread aspiration for meaningful family moments and underscores the imperative to forge lasting memories.

    The campaign is live across major leading channels and social media platforms.

    Sharing his thoughts on the campaign, Mahindra Holidays & Resorts India Ltd CMO Pratik Mazumder said, “Focusing on the enduring love between parents and children, our new campaign celebrates the essence of gifting exceptional holiday experiences to your loved ones. Gifting enables both parents and children to recreate fond memories, appreciate the sacrifices, and nurture the family bond. It emphasizes the deep connection that family members share, as well as the importance of making memories through exciting holiday experiences that will be cherished for a lifetime.

  • Newgen Software’s BAD & MAD campaign made waves on Women’s Day

    Newgen Software’s BAD & MAD campaign made waves on Women’s Day

    Mumbai: Newgen Software’s innovative campaign, “BAD & MAD”, launched on International Women’s Day 2024, has garnered international acclaim, recently being featured on the prestigious platform, Ads of the World. This recognition highlights the campaign’s unique approach to celebrating gender equality and empowerment in the corporate world.

    The BAD & MAD campaign successfully challenged traditional narratives by spotlighting the roles of women and men in fostering gender parity in the workplace. It creatively portrayed ‘BAD’ (be a differentiator) women and ‘MAD’ (making a difference) men, breaking stereotypes and promoting a gender-inclusive environment.

    Newgen Software CMO Runki Goswami highlighted the campaign’s core message, “At Newgen, we believe in fostering an environment where everyone, irrespective of gender, can thrive and lead. The ‘BAD & MAD’ campaign is our way of honoring the incredible women and supportive men in our industry. Being featured on Ads of the World is not just an honor, but a reinforcement of our belief in diversity and equality.”

    “This campaign has successfully echoed our ethos, and we’re thrilled to see the positive response it has received globally,” Goswami added.

    Buffalo Soldiers co-founder & CEO Sumon K Chakrabarti shared his thoughts on the campaign’s success: “We always believed that the BAD & MAD campaign had the potential to make a significant impact, and being featured on Ads of the World is a testament to that belief. It’s not just about celebrating women’s achievements; it’s about acknowledging the collaborative effort that’s essential for true progress in gender equality. We’re proud to have been part of this groundbreaking initiative.”

    The BAD & MAD campaign was lauded for its creative approach, blending powerful messaging with innovative visuals, especially its adept use of motion graphics, which made it stand out in the digital landscape. The campaign’s focus on not just empowering women but also involving men as active supporters of gender equality has set a new benchmark in corporate gender parity initiatives.

    Newgen Software’s recognition on Ads of the World not only signifies the campaign’s creative triumph but also underscores the company’s ongoing dedication to fostering an inclusive and diverse corporate culture.

  • Manchester United partners with Vivify Stories for their latest #ILOVEUNITED campaign

    Manchester United partners with Vivify Stories for their latest #ILOVEUNITED campaign

    Mumbai: Manchester United, the iconic football club, recently brought its globally celebrated fan event, #ILOVEUNITED, to Mumbai in an exhilarating opportunity with Vivify Stories, a leading creative production and technology solutions provider. The event took place at Mahalaxmi Race Course, Mumbai on Saturday 9 March 2024, transforming the vibrant City of Dreams into a hub of football fervor. Vivify Stories has done many FIFA World Cup trophy tours previously and has always been dedicated to enhancing fan experiences.

    #ILOVEUNITED Mumbai surpassed traditional celebrations, offering a three-week extravaganza dedicated to strengthening the bond between Manchester United and its passionate fan base in India. Specially curated content across various club channels showcased first-team stars, club legends, and dedicated fans, amplifying the excitement leading up to the main event.

    The gates opened at 15:00 IST allowing fans to immerse themselves in the full match day experience in the build-up to the kick-off at 18:00 IST.

    The highlight of the evening was the live match screening hosted by Manchester United legends Denis Irwin and Wes Brown. Thousands of fans gathered at The Royal Western India Turf Club for a unique and immersive matchday experience, witnessing the exhilarating Premier League clash against Everton at Old Trafford.

    Attendees not only enjoyed the live match screening but also immersed themselves in the magic of Old Trafford on the big screen. Interactive games, giveaways, and photo opportunities further deepened the connection between fans and the club they passionately support.

    Vivify Stories founder and director Vikram Bhalla expressed his excitement about the opportunity, stating, ‘’At Vivify Stories, we’re dedicated to enhancing fan experiences by delivering an international quality event. We have done this for Manchester United for over a decade and across multiple countries in Asia and we have gotten better year after year both in terms of scale as well as the quality delivered.  We aim to help our client engage with the  fans, deepen connections, and ignite the shared love for football in every attendee.”

    This event marked the eighth occurrence of #ILOVEUNITED in India, triumphantly returning to Mumbai after a successful 2018 event in Kolkata, where over 7,000 fans gathered for an unforgettable evening with Wes Brown and Mikael Silvestre.

  • ProcMart appoints Sachin Jain as chief financial officer and chief strategy officer

    ProcMart appoints Sachin Jain as chief financial officer and chief strategy officer

    Mumbai: ProcMart, an online B2B marketplace specialising in supply chain solutions announces the appointment of Sachin Jain as its new chief financial officer (CFO) and chief strategy officer (CSO). Sachin, a seasoned financial leader with a rich background in finance, strategic planning, and implementation, brings close to two decades of expertise to ProcMart. This appointment marks a significant milestone for ProcMart as it aims to further strengthen its financial framework and drive growth.

    Sachin is a chartered accountant (CA), company secretary (CS), and cost & management accountant (CMA). He holds a Diploma in Advanced Management & Learning Program from Oxford University, London (OAMLP), showcasing his global perspective on management and leadership. Additionally, he has completed the Senior Leadership Program from IIM Ahmedabad.

    Speaking on his appointment at ProcMart, Sachin Jain said, “With a robust pipeline of orders and new customer opportunities, ProcMart is at the cusp of embarking on an exciting phase of growth and financial health. I look forward to diligently executing on our strategic and financial priorities, and upholding our commitments to all investors. I am equally eager to lead the team towards heightened productivity and process excellence. This involves ensuring a consistent implementation of financial controls and structural efficiencies while leveraging technology for optimal business excellence.”

    Commenting on Sachin’s appointment, ProcMart founder and CEO Anish Popli said, “Sachin’s extensive expertise in finance and strategic planning makes him an invaluable asset to our team. His role is pivotal in driving growth, enhancing our financial frameworks, and maximizing shareholder value. His tenure in previous roles has been distinguished by a steadfast commitment to excellence, strategic insight, and a knack for driving significant transformations, highlighting his extraordinary acumen as a financial leader. As he takes on the role of leading our Executive Team, we eagerly look forward to the expertise he will bring to the organisation.”

    Prior to joining ProcMart, Sachin’s illustrious career includes significant roles, such as CFO at Mahle Anand Filter Systems, where he comprehensively managed finance, tax, and IT operations. As senior vice president of Finance at Anand Group, Sachin’s dedication to excellence, strategic foresight, and transformative leadership have been instrumental.