Mumbai: CoinDCX, India’s leading and most valued crypto exchange is proud to introduce its latest initiative, the ‘Know Bitcoin’ educational campaign. This campaign, meticulously crafted to span various print and online channels, aims to redefine perceptions surrounding Bitcoin and highlight its emergence as a formidable asset class.
CoinDCX’s ‘Know Bitcoin’ campaign fosters a broader understanding and adoption of Bitcoin as a viable investment asset. The campaign integrates a diverse mix of media and non-media platforms, including print, digital, social media, community engagement, on-ground activations, and other digital assets. Leveraging partnerships with prominent influencers amplifies its impact, all centered around the key message of ‘#KnowBitcoin.’ This public interest initiative will run for two months and has been created by the brand’s in-house creative team.
India, currently leading in crypto adoption, serves as the backdrop for this campaign, echoing the sentiment that skepticism often transforms into acceptance with knowledge and experience. Targeting Indian adults aged 25-45, the campaign’s inaugural theme focuses on Bitcoin’s evolution into a prominent asset class, characterized by exponential growth.
CoinDCX’s objective with ‘Know Bitcoin’ is to empower individuals with comprehensive knowledge about Bitcoin, encouraging them to embrace the opportunities presented by the rapidly evolving investment landscape. This campaign gains heightened significance as Bitcoin surpasses its all-time high after two years, maintaining its position above $70,000. Furthermore, recent developments such as the launch of Bitcoin spot ETFs by prominent financial institutions, underscore Bitcoin’s growing legitimacy and appeal as an investment vehicle.
*A Bitcoin ETF is a financial product that tracks the price of Bitcoin and allows investors to gain exposure without owning the crypto directly.
“Education has been a cornerstone of our strategy. Over the past five years, CoinDCX has launched numerous educational initiatives, such as DCX Learn, Namaste Web3, and Community City Chapters, ensuring both in-person and online outreach across every corner of India. ‘Know Bitcoin’ aligns with CoinDCX’s commitment to educating the masses about Web3 and its potential for Young India. Through our educational initiatives, we have already reached millions, and ‘Know Bitcoin’ will enable us to scale our impact further,” said CoinDCX COO Mridul Gupta.
Mumbai: Jindal Steel has launched a new brand campaign celebrating the unstoppable and steely spirit of India. The campaign, titled “The Steel of India,” is a high-octane blend of visuals and music that pays tribute to steel as the silent and ubiquitous force driving our daily lives.
In a captivating two-minute film and a series of powerful portraits, Jindal Steel pays heartfelt homage to the country by celebrating steel and the steely resolve of Indians. From the minutiae of our daily lives to the grandeur of our expansive landscapes, it captures not just the grit and belief of our people but also the ever-growing infrastructure that mirrors the relentless progress of our great nation. In whole, it breathes life into the proud steely resolve that powers India.
Jindal Steel MD Sabyasachi Bandhopadhyay expressed, “Our goal was to craft something powerful for India. Beyond the physical strength, we wanted to showcase steel in all its glory—capturing not just its tangible attributes but what we truly stand for as a brand. The strides we’ve taken as a nation made this the opportune moment to celebrate the steely resolve of all Indians.”
Kondurkar Studio founder and creative director Amrish Kondurkar shared, “We set out to unleash the resounding, steely voice of India, encapsulating steel in its essence—grit, strength, and growth. Our quest for raw authenticity found a perfect expression through Ayappa K.M and Bharat Sikka.”
The print campaign shot by Bharat Sikka features powerful portraits of individuals from various backgrounds, celebrating the unyielding resolve of Indians in a raw, authentic manner. As for the film, Ayappa K.M. emphasises the journey of steel from grit to fire, blending image and music impeccably. From Jindal’s steel factories to Kerala’s Kalaripayattu, the film traverses diverse landscapes, offering a stunning visual ode that’s rooted in culture. Complemented by a track composed by Sneha Khanwalkar using the sounds of steel, the film is a fresh and original experience.
Sneha Khanwalkar, known for her innovative use of field recordings, expresses, “Creating a track with the sounds of steel was a unique challenge, and I am happy with how it turned out.”
The campaign is now being executed across TV, digital platforms, cinemas, billboards, and newspaper ads.
Mumbai: Celebrating World Sleep Day, The Sleep Company, India’s leading comfort-tech brand, today announced the launch of its #OneMoreHour campaign advocating India to sleep better. The campaign began with an Instagram poll by Anil Kapoor asking individuals to vote for the number of hours they sleep daily. The poll results indicate that only 15 per cent respondents sleep more than 8 hours, with a majority 60 per cent sleeping only 6-7 hours per day. About 25 per cent of people sleep less than 6 hours each day, revealing a concerning trend of insufficient rest nationwide.
Regular eight hours of sleep every night is important for overall health. It allows the body to repair and recharge thereby reducing the risk of cardiovascular issues. Recognizing the adverse effects of inadequate sleep on health and lifestyle, the company encourages people to commit to sleeping one additional hour daily, fostering a collective effort towards better sleep quality. Further the brand also encouraged individuals to take a pledge to sleep #OneMoreHour and participants stood a chance to win SmartGRID products. Over 5,000 people took the pledge and nominated more than 10,000 friends and family to become a part of the movement.
The Sleep Company collaborated with health expert Digvijay Singh and other lifestyle influencers to raise awareness on the impact of inadequate sleep on one’s health and overall well-being. These health experts and influencers also became a part of the movement by taking the pledge.
The brand has also created video of a CGI SmartGRID mattress to depict the campaign and Indians pledging to sleep #OneMoreHour.
The Sleep Company co-founder Priyanka Salot stated, “An ideal sleep cycle should be of 7 hours however our poll results indicate that majority of individuals do not get enough sleep. With India being the second most sleep deprived country; we want to advocate better sleep habits among individuals and contribute to a healthy society. We are overwhelmed to see the response from this campaign with people pledging to rest well. This World Sleep Day, let us pledge to sleep #OneMoreHour every day and take a step towards a healthy sleep routine.”
Celebrating World Sleep Day, the company is also extending discounts of up to 45 per cent on its products from 15 to 17 March facilitating improved sleep options for individuals.
Health expert Digvijay Singh shares tips to get #OneMoreHour of quality sleep:
Mumbai: Donear Group has stepped into the spotlight to revolutionise the world of fashion with ‘Freedom To Move’, a musical sensation. Featuring the dynamic trio Tiger Shroff, Natasha Bharadwaj and Jannat Zubair Rehmani, the track launches Neo Stretch Fabric, the world’s best four-way stretch fabric, promising freedom with every move.
Directed by renowned music video director Mihir Gulati and produced by DreamsVaultMedia and BANG ON Films for Donear studios, the launch is a star-studded celebration of entertainment and fashion. Donear Group, the textile marvel and the largest manufacturer of 4-way stretch fabric in India, brings a unique rhythm to freedom in movement with this textile innovation, delivering unmatched breathability, flexibility, and comfort, setting a new standard in the market.
Indiantelevision caught up with Donear Industries Ltd managing director Rajendra V. Agarwal where he shared some details regarding the collaboration and beyond..
Edited excerpts
On the decision to collaborate with Tiger Shroff, Natasha Bharadwaj, and Jannat Zubair Rehmani for the ‘Freedom To Move’ campaign
The decision to collaborate with Tiger Shroff, Natasha Bharadwaj, and Jannat Zubair Rehmani for the ‘Freedom to Move’ campaign was inspired by their influence and resonance with our brand’s ethos. Tiger Shroff, our esteemed brand ambassador, perfectly represents agility and versatility, aligning with the campaign’s core message of Freedom To Move.
Natasha Bharadwaj and Jannat Zubair Rehmani, as featured artists in the music video, bring their unique styles and energy, further enhancing the campaign’s narrative and making it relatable to our diverse audience.
On Neo Stretch Fabric differ from other four-way stretch fabrics available in the market
Neo Stretch Fabric stands as the epitome of innovation and quality among 4-way stretch fabrics. As the largest manufacturer of 4-way stretch fabric in India and a key supplier to renowned brands in Europe, we ensure that Neo Stretch surpasses international standards. With its superior feel, fall, bounce effect, and sheen, it sets a new benchmark in the fabric market. It offers unmatched breathability, extra stretch for enhanced comfort, and superior shape retention after stretching. Available in various blends, including P/V, P/C, Cotton, Wool blends, and 100% Wool fabrics, Neo Stretch caters to diverse needs in suiting and shirting fabrics, positioning it as the world’s best 4-way stretch fabric.
On elaborate on the specific features and benefits of Neo Stretch Fabric in terms of breathability, flexibility, and comfort
Neo Stretch Fabric redefines comfort in the textile industry, offering unparalleled breathability, optimal air circulation and moisture-wicking properties. This extraordinary fabric is the result of over 5000 hours of intense research, development, and testing. It utilizes four-way stretch technology to provide unrestricted movement and superior comfort, ensuring that wearers experience freedom of movement without compromising on style.. With its exceptional shape retention and durability, Neo Stretch remains the preferred choice for discerning consumers seeking the perfect blend of performance and luxury.
On sharing some details about the production process of Neo Stretch Fabric and any technological innovations involved
The robust production process of Neo Stretch Fabric showcases our continued commitment to excellence and innovation. Our highly skilled teams have dedicated thousands of hours to research, development, and testing, ensuring that Neo Stretch Fabric meets the highest standards of quality and performance. Utilizing advanced weaving and finishing techniques, we have perfected the art of creating fabric that not only stretches but also retains its shape and durability over time. Our sharp focus on sustainability and quality assurance ensures that Neo Stretch Fabric not only meets but exceeds the expectations of our customers and partners worldwide.
On strategies to ensure that you reach a wide audience
Our simple approach to reaching a broad audience and establishing ourselves as a top choice among fashion designers and consumers revolves around three key elements: innovation, quality, and brand resonance. Through strategic collaborations with influential personalities like Tiger Shroff and targeted marketing campaigns,we aim to amplify our brand’s visibility and connect with diverse consumer segments. This is going to be a Digital First campaign supported by other ATL & BTL mediums. Also, by leveraging our extensive network of wholesalers and retailers across the country, we ensure that Neo Stretch Fabric is readily accessible to consumers seeking superior quality and performance in their apparel choices.
On sustainability initiatives you adhere to in the manufacturing of Neo Stretch Fabric
At Donear Group, we are deeply committed to sustainability, and it forms the cornerstone of our manufacturing processes. We prioritize the use of eco-friendly materials and adhere to stringent environmental standards to minimize our carbon footprint. Through initiatives such as reducing water consumption, minimizing waste generation, and investing in renewable energy sources, we strive to create products that not only meet the highest standards of quality but also uphold our commitment to the environment.
On the long-term goals and aspirations for Neo Stretch Fabric within the global fashion market
Our long-term goals for Neo Stretch Fabric within the global fashion market revolve around innovation, expansion, and excellence. We aspire to position ourselves as the undisputed leader in the 4-way stretch fabric category, recognized for its unparalleled quality, performance, and sustainability. With continuous research and development, strategic partnerships, and customer- centric initiatives, we aim to solidify Neo Stretch Fabrics position as a preferred choice among fashion designers and consumers worldwide, enriching lives and inspiring confidence with every wear.
Mumbai: Global independent integrated marketing group, GOZOOP Group recently bagged the integrated creative and social media mandate for India’s largest pleasure superstore – Love Depot, owned by TTK Healthcare Ltd. The mandate will be serviced by the group’s headquarter in Mumbai.
The responsibilities of the group include crafting & executing a creative strategy for the brand across all touchpoints. The group will be leveraging a multi-channel approach across conventional and unconventional platforms to tackle the challenges of the sexual wellness category.
TTK Healthcare Ltd is one of India’s leading consumer goods firms and also home to a number of trusted consumer brands like Skore Condoms, Woodwards Gripe Water and Eva Deodorants. They are the pioneers of the sexual wellness business, having been the first company to introduce condoms to India back in the 1950s and also the first Indian company to manufacture them back in the 1960s.
Love Depot’s offerings include the best of International and Indian pleasure brands to Indian consumers, promoting inclusivity by catering to different tastes and preferences. With a view to normalise the pursuit of pleasure, the brand is working hard to destigmatize the category as a whole and provide a one-stop shop for all things pleasure.
About partnering with GOZOOP Group, TTK Healthcare head of digital & e-commerce Arjun Siva shared, “We are looking forward to our partnership with GOZOOP Group and to work collaboratively in this journey of fearlessly pushing the envelope and breaking boundaries. We want to make pleasure accessible for everyone and we look forward to engaging with our audiences through open dialogue and education which will drive acceptance.”
“In today’s tactical and transactional world of marketing, collaborating with Love Depot is a delight. Their dedication to purpose-driven marketing aims to alter the perceptions around pleasure and challenge stereotypes. Excitingly, we’re positioned to pioneer a new category while shattering it at the same time. One-line brief is to simply #BreakTheBox!” shared GOZOOP Group president – business & integration Amyn Ghadiali.
GOZOOP Group has been at the forefront of the advertising revolution, providing leading brands of the nation with solutions that generate tangible results. Recently, the group entered into a strategic collaboration with Puretech Digital and formed GZPure to boost media and brand capabilities.
Mumbai: GreatWhite Electricals, a leading Indian home electricals brand, launched its latest campaign #ShockinglyBright, featuring its groundbreaking product line of LumaPro LED range. As a part of this new launch, GreatWhite Electricals unveiled an ad film, across television, digital and social media platforms in eight languages. The brand film released as part of the #ShockinglyBright campaign is one of three ad films conceptualized and crafted by TheSmallBigIdea for GreatWhite Electricals’ exceptionally bright LumaPro LED range.
With ‘Lighting up the world, in a shocking manner’, as its core messaging, the ad film, featuring Varun Sharma, traces the journey of the LumaPro LED range of products, from discovery to end use case. The brand film created by TheSmallBigIdea redefines innovation, ensuring that even on mute, the film effectively conveys the essence of top-notch lighting solutions, making them a compelling choice for consumers. Setting the tone of the ad film is an old-school comedy vibe with retro music and different cinematic styles.
Speaking about the brand’s leadership, GreatWhite Global Pvt. Ltd. MD Hemang Shah said, “At GreatWhite, we envision a safer and a brighter future for homes nationwide. The introduction of our cutting-edge LumaPro Shockingly Bright LED range is a testament to our dedication to brilliance, both in design and functionality. We believe in providing innovative and reliable electrical solutions; it is about empowering homes with quality products consumers deserve, at economical pricing with a brilliant output in terms of delivering high lumens per watt. The brand films beautifully communicate the core features of this LED range. With the launch of our campaign #ShockinglyBright, we aim to illuminate not just spaces, but minds too, fostering a culture where brightness is not just a luxury but a necessity.”
GreatWhite Global Pvt. Ltd. General Manager – Marketing & Brand Communications Shhailja Chopra further added, “Our campaign #ShockinglyBright revolutionizes our customer’s lighting experience with exceptional and superior quality LED lighting solutions. The campaign is reflective of our idea of Varun being the perfect fit for the #ShockinglyBright Range, since he is superb in terms of expression and has a strong audience pull. Our collaboration with TheSmallBigIdea was a fruitful experience. These extremely passionate bunch of people with a great sense of creativity knew exactly what we expected and delivered results par excellence. This campaign will definitely strike the right chord and build recall for a longer run.”
Commenting on creating the brand films, TheSmallBigIdea COO & co-founder Manish Solanki said, “At TheSmallBigIdea, we take immense pride in creating impactful narratives that resonate with audiences. We are delighted to have partnered with GreatWhite Electricals in their mission to ‘Lighting up the world, in a shocking manner’. When tasked with creating the ad films for GreatWhite’s LumaPro LED Range, with the messaging #ShockinglyBright, it was imminent for us to make the consumers feel the same emotion and who better than Varun Sharma. We had an incredible experience working with Varun Sharma, his humour and charm has added a comic essence that truly justifies the ad films.”
Mumbai: In the hustle of this demanding world, an eye-opening 72 per cent of mothers grapple with less than an hour of personal time each day, underscoring the relentless balancing act they endure. Research says that 86% percent of mothers feel a huge pressure to embody the perfect parent, and this constant struggle takes a toll on their mental well-being, with 74 per cent of women experiencing heightened anxiety since embracing motherhood. Moreover, 48% of the general population believes mothers sacrifice a substantial part of their happiness and well-being for their children.
Recognising these challenges and liberating mothers from the dogma of this devotion, Philips India proudly introduces the #ShareTheCare campaign, partnering with influential mothers and celebrities. Through this initiative, we aim to spotlight authentic stories, challenges, and inspiring triumphs while supporting mothers on their unique journey, fostering a community that not only understands the essence of sharing the care but actively plays a crucial role as a support system for mothers.
#ShareTheCare with Philips Avent
The #ShareTheCare campaign, a heartfelt initiative by Philips Avent, is a tribute to mothers and an invitation for others to extend support to their journey through motherhood. We recognise that it takes a village to raise a child, and for mothers to provide the best care for their babies, self-care is not selfish; it’s an essential component of their well-being.
The campaign’s purpose is to facilitate a supportive network around mothers, encouraging the shared responsibility of caregiving. This not only eases the pressure on mothers but also allows them the selfcare time they need for themselves. In fostering this virtuous care cycle, #ShareTheCare places the well-being of parents at the forefront.
Commenting on the campaign, Philips India Subcontinent business head, Personal Health, Deepali Agarwal said, “Embarking on the journey of motherhood is an extraordinary experience. Recognising that it takes a village to raise a child, Philips Avent is dedicated to offering tangible solutions that provide comprehensive support to mothers so they can care for their wellbeing along with their child. With the #ShareTheCare campaign, we aim to foster a more inclusive and compassionate environment for mothers, encouraging shared responsibility for caregiving among individuals, making a positive impact on the holistic well-being of both mothers and their little ones.”
In this campaign, women from diverse backgrounds come together to celebrate the influential figures in their motherhood journey, emphasizing the importance of #ShareTheCare. Expressing gratitude, they spotlight maternal connections and commit to supporting fellow mothers. Through a chain of acknowledgment, each celebrity nominee shares their motherhood story, emphasizing the solidarity among mothers. The campaign invites all mothers to participate and share their stories using #ShareTheCare, acknowledging those who have shaped their journey into motherhood. The campaign is live on Philips Avent’s Instagram, as well as the social media handles of the following celebrities: Embed: Philips Avent’s
Mumbai: Embracing the vibrant spirit of the season and the enduring beauty of female camaraderie, Rangita by Stellaro Brands, a D2C Indian fashion label, proudly unveils its latest campaign on the spring-summer collection. This campaign encapsulates the essence of Indian femininity and celebrates the joy of women in the outdoors as spring blooms anew.
Crafted in-house, the campaign video exudes a natural authenticity, portraying Indian women embracing their unique styles with confidence amidst shared experiences. It beautifully captures the colourful individuality of Indian women and the timeless bonds of friendship rooted in mutual support, shared interests, and cultural nostalgia.
Set against the backdrop of a sun-kissed beachside retreat, the video showcases a diverse group of young female friends revelling in the beauty of nature, freely expressing their femininity.
Speaking on the campaign launch, Stellaro Brands senior director – marketing Shivanee Dutt remarked, “Our Spring-Summer campaign celebrates the comfort of embracing one’s individuality and the beauty and joy of enduring bonds. The campaign invites every Indian woman to bask in her unique style this summer with Rangita.”
With its vibrant Spring-Summer collection, Rangita offers contemporary ethnic wear tailored for the modern Bhartiya woman. The collection blends fresh colours, innovative designs, and wearable comfort at affordable prices. It caters to those seeking unique styles and breezy designs for everyday wear and special occasions alike.
The campaign is gaining momentum across digital platforms such as Instagram, Facebook, and YouTube, bolstered by influencer partnerships. Conceptualised and produced in-house, the video’s creative direction and photography were expertly executed by Saswata Ghosh, with lyrics by Prankur Chaturvedi, vocals by Arushi Tiwary, and music composed by Sunjoy Bose.
Rangita remains steadfast in its commitment to catering to diverse tastes and preferences, seamlessly blending style and versatility for both daily wear and special occasions. Through its offerings, it endeavours to provide Indian women with a sense of freshness, beauty, and joy in their everyday ethnic attire.
Mumbai: Mountain Dew has launched its 2024 summer campaign with a new storyline of purposeful courage, a story about overcoming fear to save a friend. The campaign features Mountain Dew’s brand ambassador Hrithik Roshan, who has been associated with the brand for over a decade and is as synonymous to the brand as the ‘Darr ke Aage Jeet Hai’ tagline. Staying true to Mountain Dew’s original style, the film is filled with thrilling stunts and lots of adrenaline making it an enjoyable watch.
The film opens with a massive tornado tearing through a township, and at a distance there a group of friends relaxing at a campsite unaware of the approaching tornado. Until one of them i.e., Hrithik Roshan, spots the fast-approaching tornado and his friend trapped under a car. In that moment of fear, the decision is between bracing the Tornado to save a friend or making a u-turn. That’s when Hrithik turns to Mountain Dew, gulps on it and powers ahead to bravely rescues his friend. The jaw-dropping action thriller reinforces Mountain Dew’s mantra of ‘Darr Ke Aage Jeet Hai.’
Speaking on the campaign, PepsiCo India category head, Mountain Dew Akankshaa Dalal said, “We have always been a brand that has stood for courage, our tagline ‘Darr ke Aage Jeet Hai” lives the narrative not just for the brand but for India a country where pushing boundaries is the new norm. The brand has always acknowledged that fear is inevitable, it creates resistance, but it is courage that enables a single step ahead taking us to the point of ‘liberation’ or ‘victory’. So far, we have celebrated this as a personal triumph but for the first time Mountain Dew through this new summer campaign has brought a ‘purposeful courage’ narrative to the forefront. A story about overcoming fear to save someone else it is. When you have a tagline like ‘Darr ke Aage Jeet Hai’ and a brand ambassador like ‘Hrithik’ they are so synonymous with the brand that you don’t have to look to far to find meaning.”
Commenting on the campaign, brand ambassador Hrithik Roshan, said, “Mountain Dew designs the most thrilling campaigns and it’s always a pleasure to collaborate with them. In our new campaign, we have woven the brand’s tagline ‘Darr Ke Aage Jeet Hai’ in a storyline revolving around friendship and courage. It has been fascinating to observe the evolution and pop culture impact of the tagline ‘Darr Ke Aage Jeet Hai’ over the years, and our latest AD film further reiterates Mountain Dew’s message to conquer one’s fears.”
The new Mountain Dew campaign will go live with a robust 360 plan across TV, digital, outdoor, and e-commerce. Mountain Dew is available in single and multi-serve packs across modern and traditional retail outlets and across e-commerce/quick-commerce platforms.
Mumbai: Tata Technologies, a leading global engineering and product development digital services company, is pleased to announce the appointment of Sukanya Sadasivan as its new chief operating officer (COO). Sukanya will be instrumental in driving Tata Technologies’ growth and transformation agenda, primarily focusing on strengthening delivery, practice and internal digital & IT systems.
As COO, Sukanya will work with the Delivery heads to charter the next phase of growth, enhance engagement margins and strengthen the Company’s people supply chain in collaboration with HR and the Resource Management Group (RMG). Sukanya will work with the Practice team to develop new service lines and guide the Digital Information Office to effectively leverage digital technologies to accelerate the ongoing transformation of the business. Sukanya will be based out of Pune, India, and report directly to CEO & MD Warren Harris. The global delivery, practice organisation, and digital information office teams will report to her.
Sukanya brings to Tata Technologies more than three decades of formidable knowledge and experience in the services sector, having previously served in various senior leadership capacities at Tata Consultancy Services (TCS). Before joining Tata Technologies, Sukanya held the position of senior vice president & chief information officer at TCS, leading strategic transformation initiatives across the organization. A technologist at heart, Sukanya’s extensive experience in managing large, complex relationships with clients across the globe will significantly strengthen Tata Technologies’ ability to navigate evolving business landscapes as It scales up its relationship with top automotive, aerospace and industrial heavy machinery customers.
Tata Technologies CEO & MD Warren Harris expressed his enthusiasm for Sukanya’s appointment, stating, “Sukanya’s exceptional track record and depth of experience in the technology and services Industry will be a tremendous asset to our leadership team. I am confident that her insight and guidance will help our team prepare for the next phase of our growth as we scale up our relationships with Top R&D spenders across the world.”
Tata Technologies COO S Sukanya shared her delight at the new opportunity, stating, “Joining Tata Technologies is a thrilling opportunity for me to contribute to a company that stands at the forefront of engineering innovation. I am eager to leverage my experience to drive operational excellence, enhance customer engagement, and support the Company’s strategic growth initiatives. Together, we will work towards achieving Tata Technologies’ vision of engineering a better world.”
Sukanya’s appointment showcases Tata Technologies’ focus on strengthening its leadership team and preparing the Company for significant growth and innovation. Her experience and leadership in the technology sector make her an invaluable asset to Tata Technologies as the Company continues to deliver on its mission of helping the world to drive, fly, build, and farm by enabling customers to realize better products.
