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Category: Media and Advertising

  • DoubleTree by Hilton Goa Panaji appoints Surjeet Singh Rawat as food and beverage manager

    DoubleTree by Hilton Goa Panaji appoints Surjeet Singh Rawat as food and beverage manager

    Mumbai: DoubleTree by Hilton Goa Panaji has announced the appointment of Surjeet Singh Rawat as the food and beverage manager. He will play a crucial role in overseeing and managing all aspects of the hotel’s food and beverage operations, meeting high-quality standards as set by the hotel, offering excellence in enhancing guest dining experiences. He will also be responsible for staff training and development to strengthen daily on-ground momentum, inventory and financial planning and management.

    Serving in the hospitality industry for the past eight years, Surjeet is a seasoned professional and has been associated with various hospitality brands across India. A high-spirited individual with a detail-oriented approach to his duty, Surjeet’s last stint was with Hilton & Hilton Garden Inn Bengaluru Embassy Manyata Business Park as part of the preopening team. Within a year was promoted to Asst. F&B manager and promoted to F&B manager by virtue of an internal transfer.

    He has been associated with Hilton for about 2 years starting as a Restaurant manager and served as an integral part of the team with his proficient and exemplary management skills. Prior to that, he has been part of brands like IHCL and Marriott Hotels. He is also an alumnus of IHM Kufri, Shimla.

    Commenting on the announcement, DoubleTree by Hilton Goa Panaji general manager Harshad Nalawade stated, “Surjeet is a high-energy and intuitive individual who has the ability to provide exemplary service to all his guests. With a rich background in the hospitality industry and extensive experience with the Hilton brand, he brings valuable insights to benefit the hotel. We eagerly anticipate his contributions to our teams, confident that his presence will foster both team growth and brand expansion simultaneously.”

    Surjeet expressed his excitement over his new role, “I am always delighted when work takes me places and more so when it happens within the family, in this case Hilton. I am a proud Hilton team member and I look forward to utilizing my expertise to create memorable gastronomy experiences for our guests.”

    Surjeet is an ardent supporter of Real Madrid, displaying a deep love for the game of football so much so that he proudly owns more Real Madrid jerseys as compared to Business suits. His relocation to Goa is seen as an opportunity to further ignite his passion for the sport.

  • The Advertising Club’s EMVIES to be held on 22 March 2024

    The Advertising Club’s EMVIES to be held on 22 March 2024

    Mumbai: The Advertising Club gears up to host the latest edition of the EMVIES, widely recognized as the Oscars of the media world that recognizes brand innovators and thought leaders for their pioneering brand and media strategies. With a total of 1892 entries received, EMVIES 2024 will take place on Friday 22 March 2024, at Jio World Convention Centre Mumbai, at 6:30 PM.

    The country’s most coveted media award which focuses on Innovation, Strategy, Research, and seamless Integration, EMVIES 2024, has been adjudged by a distinguished jury of media professionals from across the country. Out of 1892 entries received, 471 were shortlisted. The final round of judging was evaluated by seasoned marketing professionals and select creative directors. Emerging as a gold standard amongst media awards, the EMVIES 2024 has over the years grown in scale and strength.

    For the first time, the Grand EMVIE was judged by a high-power jury comprising names such as Amit Singhal, Santosh Desai, Agnello Dias, Anil Vishwanath, and Avinash Kaul.  

    Havas India Group CEO of South East, and North Asia, and president of The Advertising Club Rana Barua, said, “At The Advertising Club, we take immense pride in promoting excellence in the field of Advertising, Media, and Marketing and the EMVIES is a testament to our continuous effort. I’d like to express my gratitude to the jury for giving their precious time, and to the media agencies and brands for demonstrating strong ideas to foster growth of the Advertising, Media, and Marketing industry.”

    EMVIES Committee chairperson  Punitha Arumugam said, “The increase in the number of entries for EMVIES 2024 underlines the industry’s unwavering commitment to pushing boundaries. We are delighted to recognize the dedication and strategic brilliance reflected in these entries. It has always been our endeavour to celebrate groundbreaking media campaigns that have significantly contributed towards building resonance for brands.”

    The vibrant, young, and high-decibel EMVIES is attended by professionals from the Media, Advertising, Research, and Marketing fraternity.

    It’s time to book your donor passes and see for yourself who takes home the Grand EMVIE, Best Media Client of the Year, and Best Media Agency of the Year.

  • Dream11 unites cricket legends and celebrities for new ad campaign

    Dream11 unites cricket legends and celebrities for new ad campaign

    Mumbai: Dream11, a fantasy sports platform with over 200 million users, has unveiled its advertising campaign for the upcoming cricket season, ‘Team Se Bada Kuch Nahi’. Dream11 brings together 11 cricket stars and 10 celebrities in a series of ad films with a humorous twist to the concept of sports rivalry between teams. The campaign interestingly plays on the transition from a united front in recent Team India cricket matches to individual team loyalties during the upcoming Indian Premier League.  

    Commenting on the campaign, Dream Sports CMO Vikrant Mudaliar said,  “Team Se Bada Kuch Nahi’ embodies the essence of sportsmanship, camaraderie and banter that defines cricket for Indian cricket fans. The campaign also underscores how sports in India, today represents a convergence of entertainment across various mediums: television, digital, films and music. Pairing legacy cricketers like Mohinder Amarnath and Krishnamachari Srikkanth with contemporary players like Sanju Samson and Rahul Chahar not only pays homage to our cricketing heritage but also showcases the sport’s ongoing evolution. The duo of Suniel Shetty and KL Rahul, celebrates the bridging worlds of cricket and cinema both on and off the field.

    Above all, the films are true to what our brand stands for — healthy competition, the spirit of  sportsmanship and passion for the game.”  

    The star-studded campaign features Dream11’s brand ambassadors, including Rohit Sharma,  Hardik Pandya, Jasprit Bumrah, Krunal Pandya, Ishan Kishan, Shreyas Iyer, Rishabh Pant, Rahul  Chahar, and R. Ashwin, engaging in lively exchanges and witty banter. Making their debut in a  Dream11 campaign are brand ambassadors KL Rahul and Sanju Samson. Alongside them,  celebrated actors like Suniel Shetty, Preity Zinta, Samantha Prabhu, and Supriya Pathak, pop icons Daler Mehndi and Baba Sehgal, and digital/content creators Viraj Ghelani and Danish Sait too, join the campaign. Additionally, Indian cricket legends Mohinder Amarnath and Krishnamachari  Srikkanth join the lineup, bringing their humour and playful exchanges to the screen.

    As an extension of the brand’s marketing efforts, Dream11 has teamed up with renowned  Bollywood actors Kareena Kapoor Khan and Varun Dhawan to launch the Dream Sale, offering a chance for 11 mega contest participants to win big during each of the first five matches of IPL  2024. This marks the first-ever on-screen collaboration between the two actors. This partnership underscores the essence of IPL as a blend of sports and entertainment, highlighting Dream11’s dedication to enriching fan engagement and broadening the fantasy sports experience across the nation.

    The campaign kicked off with a set-up film released on Dream11’s YouTube channel, following which a series of eight ad films will be aired throughout the season on Star Sports, Jio Cinema and other digital platforms.

    The campaign film has been directed by Nitesh Tiwari, and conceptualized by Tilt Brand Solutions,  a creative agency that has been working with the brand for five years.  

    With a long-standing association with the IPL since 2019, Dream11 is the Principal Sponsor for four IPL teams, Kolkata Knight Riders, Punjab Kings, Gujarat Titans, and Sunrisers Hyderabad, this season. Dream11 is also an Official Partner of eight teams of the Indian Premier League this year.  

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  • Desh Ki Raunak 2.0 campaign by Kajaria Plywood sets new benchmarks

    Desh Ki Raunak 2.0 campaign by Kajaria Plywood sets new benchmarks

    Mumbai: Kajaria Plywood, the plywood industry, announced the successful execution of the “Desh Ki Raunak 2.0” campaign in collaboration with Socio Street Advertisement. Building upon the overwhelming response received during its initial phase, this innovative campaign has captivated audiences nationwide, setting new standards in engagement and impact.

    The first phase of “Desh Ki Raunak” witnessed unprecedented positive response and media coverage. Through various contests and interactive activities, the campaign fostered meaningful engagements with our audience, reinforcing Kajaria Plywood’s commitment to quality, innovation, and community involvement.

    Following the resounding success of the initial phase, Kajaria Plywood and Socio Street Advertisement are proud to unveil “Desh Ki Raunak 2.0,” a continuation of our journey to celebrate the vibrant spirit of our nation. This new phase introduces exciting elements, including vox pop interviews featuring real audience members and captivating influencer videos, to further amplify the campaign’s reach and impact.

    Kajaria Ply & Laminates COO Shyam Shekhawat expressed his enthusiasm for the campaign’s evolution, stating, “We are thrilled by the overwhelming success of ‘Magnificent 7, Desh ki Raunak.’ The tremendous engagement and positive feedback during the first phase motivated us to take this campaign to new heights. By incorporating real voices and influencer perspectives, we aim to foster deeper connections with our audience and celebrate the essence of India’s cultural diversity.”

    Throughout the campaign, Kajaria Plywood remains committed to upholding its core values of quality craftsmanship, sustainability, and community empowerment. Through strategic collaborations and innovative storytelling, the company continues to inspire and uplift communities across the country.

    As an integral component of the campaign, a collection of captivating posts and stories has been meticulously curated, each spotlighting various facets of the temples’ rich history, intricate architecture, and profound cultural significance. Leveraging the dynamic reach of social media platforms, the campaign endeavours to engage a broad spectrum of audiences, nurturing a profound admiration for India’s architectural legacy.

     

     

  • Progility Technologies Pvt Ltd appoints Julian Wheatland as CEO

    Progility Technologies Pvt Ltd appoints Julian Wheatland as CEO

    Mumbai: Progility Technologies Pvt Ltd, announced the appointment of Julian Wheatland as chief executive officer (CEO); Wheatland is relocating from London to Mumbai to take up this position.

    With a rich experience spanning three decades in technology, finance, and management, Julian’s strategic foresight and leadership prowess are poised to propel the company’s growth initiatives forward, positioning Progility as a frontrunner in enterprise technology innovation.

    Julian’s illustrious career includes key roles such as chairman of SCL Group and COO/CFO of the Cambridge Analytica/SCL group of companies, where he led exponential growth and pioneering advances in advertising and data analytics. His tenure as CEO of Hatton International Ltd and Cornerstone FS plc cements his reputation for navigating complex markets and driving value for all stakeholders.

    Commenting on Julian’s appointment, Progility Technologies Pvt Ltd founder Wayne Bos said, “Julian’s remarkable leadership skills combined with his deep industry knowledge make him the perfect fit to lead our company into its next phase of growth.”

    Julian expressed his excitement about joining Progility and emphasised the company’s commitment to innovation and customer-centric solutions. He stated: “I am thrilled to be joining Progility, an established leader in bringing advanced technology solutions to Indian enterprises. I am looking forward to working with Progility’s talented team at this exciting time in India, as we look for new markets and press forward on our mission to enable our customers worldwide with innovative technology solutions.”

    Julian holds a Master’s degree in Business Administration from the Wharton School and a Bachelor’s degree in Electrical and Electronic Engineering from the University of Leeds, highlighting his multidisciplinary expertise and unwavering commitment to excellence in various fields.

    The appointment of Julian Wheatland as CEO marks a pivotal moment for Progility Technologies Pvt Ltd. Under his leadership, the company is poised to reach new heights of success by utilising advanced technology to meet the evolving needs of businesses and governments across India. With a focus on collaboration, innovation and customer satisfaction, Progility will redefine the future of enterprise technology under Julian’s leadership.

  • Advent Public Relations onboards Dr Divya Saksena as director of content strategy

    Advent Public Relations onboards Dr Divya Saksena as director of content strategy

    Mumbai: Advent Public Relations Pvt Ltd, an established communication consulting firm of Delhi, has announced a significant addition to its leadership team, with the appointment of Dr Divya Saksena as the director of content strategy. In her new role, Dr Saksena will oversee brainstorming, research and competition mapping with a view to implementing innovative ideas and storylines, that synchronize with client company goals. She will spearhead the team in creating international-level content, aligned with global benchmarks as well as client objectives.  

    Dr Saksena brings with her over thirty years of expertise, both national and international, having worked in USA, Canada, and India. With a PhD from the USA, she has held fellowships and key positions at prestigious institutions such as George Washington University (GWU), Middle Tennessee State University (MTSU), Delhi University and Shiv Nadar University, where she made significant contributions to the fields of research, business communication and professional writing. Her wide experience across modern and traditional platforms and technologies means that her strength lies in synergizing intellectual creativity with hi-tech digital platforms. With such a stimulating combination of non-formal approaches and established communication strategies, she aims to accomplish cutting-edge PR targets for our clients.

    Brimming with enthusiasm, Dr Divya Saksena stated, “I’m excited at the prospect of working with the Advent team to bring together technology, research, and creativity. By applying ultra-modern, international and multicultural approaches, we aim to create memorable content across a variety of projects in our pursuit of excellence. We will focus on wide-spectrum brand-building for our clients while also reinforcing traditional strategies in our work.”

    Sharing the same dynamism, Advent Public Relations Pvt Ltd director Kheman Kumar said, “We are thrilled to welcome Dr Divya Saksena onboard with us. Her expertise of keeping pace with key industry trends ensures that our content is always relevant and innovative, helping our clients to carve a niche within their industry. Her extensive international experience and proven track record of innovation in communication strategies and professional writing at all levels make her an invaluable asset to our organization. We are confident that, with her guidance and intellectual maturity, our creative endeavors will reach new heights”.

  • GOZOOP Group appoints Priyanka Sharma as group director

    GOZOOP Group appoints Priyanka Sharma as group director

    Mumbai: GOZOOP Group, a leading global integrated independent marketing group, recently announced the appointment of Priyanka Sharma as group director – brand communications. Based out of the group’s Mumbai headquarters, she will report to GOZOOP Group president Mohit Ahuja.

    In her new stint at GOZOOP Group, she will be managing a cluster of brands across sectors like Dell, Tim Hortons, Paytm Money, Love Depot, DBS Bank etc. to name a few. Leading a competent team, she will be responsible for strengthening existing client relationships and nurturing new ones. With her impeccable account management skills, Priyanka will further streamline all client-related activities and act as a trusted advisor to all stakeholders.

    Prior to her appointment at GOZOOP Group, she was associated with Mirum India as group head. In her extensive career spanning over 12 plus years, she has worked with leading brands such as Franklin Templeton, AMFI, RBL Bank, Tata AIA Life Insurance, Kansai Nerolac Paints, H&R Johnson Tiles among others. Gaining wide exposure in the realm of social media management, video production, online reputation management and website development, with her appointment the group plans on further elevating operations on key accounts.

    Commenting on her appointment, GOZOOP Group, group director, brand communications Priyanka Sharma shared, “At GOZOOP, I resonate with their spirit of doing outstanding work and helping our clients achieve extraordinary success in their journeys. I am ecstatic to kickstart my journey here at GOZOOP and work in collaboration with exceptional minds of industry and experience the flourishing culture, which is sure to further fuel my passion for advertising.”

    “The right people are our biggest assets. Priyanka comes up with the experience, hunger and most importantly value system that resonates with the GOZOOP culture. She will be helping us deepen relationships with some of our key clients and as a derivative produce a body of work that enhances our creative capabilities. We look forward to #BreakTheBox with Priyanka,” shared GOZOOP Group chairman & co-founder Rohan Bhansali.

    Having completed her master’s degree in Business Administration with marketing as a specialization from Balaji Institute Of Modern Management (Pune), she has also worked with prestigious organizations such as Ernst & Young and Hungama Digital Services in her career. Priyanka has played a crucial part in bringing to life memorable integrated digital campaigns such as The Marathon of Life 3.0 for Franklin Templeton, ‘Money Matters For Her’, a vodcast series by Mutual Funds Sahi Hai and many more.

  • Britannia and Mindshare unveil AI-powered camera campaign for NutriChoice

    Britannia and Mindshare unveil AI-powered camera campaign for NutriChoice

    Mumbai: Britannia, one of India’s leading foods and beverages companies in collaboration with its innovative partner agency, Mindshare, is proud to announce a groundbreaking advancement in Brand Experience with the introduction of India’s first AI-powered Mixed Reality Smartphone Camera. The cutting-edge technology is built by Flam, an AI-powered mixed-reality content platform for marketing. This innovative platform opens up a world of engaging experiential advertisement and user-generated content for forward-thinking brands.

    With this innovative campaign, consumers will be able to scan the QR code on their smartphones leading to experiencing a video from Ranveer Singh within their smartphone camera experience. On scanning, the static image comes alive with a video that delivers the message that Britannia NutriChoice Digestive biscuit is the only digestive biscuit made with 100 per cent atta and zero per cent Maida*. This breakthrough experience will also soon be available at several retail touch points for consumers to experience, in addition to the print advertisement.

    At the core of this pioneering campaign lies an AI-powered mixed reality camera, seamlessly integrated with an instant app activated via QR codes. The Britannia NutriChoice campaign showcases unparalleled capabilities with an intuitive and compelling user experience. Utilising image tracking in 3D space, the camera employs feature points to generate immersive mixed-reality 3D content, delivering a captivating experience. With an impressive operating speed of 60 frames per second, the camera ensures smooth video playback, even during image translation or rotation. Powering this technology is the visual transformer, a deep-learning AI model engineered for similarity matching and image recognition.

    Britannia Industries chief marketing officer Amit Doshi shared, “The application of technology in marketing is deepening and it is exciting to build such novel consumer experiences. Users can now immerse themselves through their phone camera, without the need for app downloads or webAR. It is truly rewarding to have partners like Mindshare, who powered this innovation and brought it to reality. Together, we are pushing the boundaries of creativity and technology to engage consumers in unexpected ways”

    Mindshare CEO Amin Lakhani shared, “From personalized content experiences to real-time engagement opportunities, this AI-powered camera technology is set to transform how consumers perceive and interact with brands. Together, Britannia and Mindshare are not just disrupting the status quo; we’re pioneering a new paradigm — one that empowers consumers, amplifies creativity and unlocks limitless possibilities for brand engagement.”

    Flam founder & CEO Shourya Agarwal shared, “Our camera technology is engineered for effortless scalability, supporting billions of users and seamless compatibility across all devices. It delivers robust performance without requiring app downloads or web-based augmented reality. Our advanced AI-driven image recognition and tracking provide unmatched accuracy and efficiency. Starting with Mindshare & Britannia, we’re bringing experiential advertisements that are not just seen, but something you engage & create shareable stories with – for the first time in India. This innovative platform opens up a world of user-generated content for forward-thinking brands, allowing them to harness the creativity of their audience” 

  • Upakarma Ayurveda unveils ad campaign featuring The Great Khali

    Upakarma Ayurveda unveils ad campaign featuring The Great Khali

    Mumbai: Upakarma Ayurveda, a Mankind Group company celebrated for its steadfast commitment to purity and efficacy in Ayurvedic products, is thrilled to announce the launch of its innovative advertising campaign. Focusing on its flagship product, Pure Shilajit Resin, this endeavour aims at deepening connections with Indian audiences through a creative alliance with the iconic Indian global star, The Great Khali, talking about the menace of deep fake technology and concept to counter fakes. This campaign marks a significant milestone for Upakarma Ayurveda as it seeks to boost its visibility and reinforce its position as the pioneering brand in the Ayurvedic health and wellness domain.

    “We are delighted to roll out our latest advertising campaign, embodying the innovation and authenticity that Upakarma Ayurveda stands for,” stated Upakarma Ayurveda co-founder & MD Vishal Kaushik. Reflecting on his participation, The Great Khali mentioned, “Working with Upakarma Ayurveda on this campaign has been a great honour. This effort goes beyond mere product promotion; it represents a commitment to authenticity and originality. The campaign shines a light on Upakarma Ayurveda’s dedication to quality and authenticity, principles that I wholeheartedly support.”

    Vishal Kaushik further added, “Partnering with The Great Khali has allowed us to weave a narrative that not only resonates with our core principles of strength, purity, and genuine wellness solutions but also addresses the critical issue of counterfeit products. We had to get someone who is original and when it comes to strength and trust, there is no one like the Great Khali who has made India so proud globally. The Great Khali’s involvement underscores the strength and authenticity of Upakarma Ayurveda’s Shilajit resin, encouraging individuals to make decisions that lead to real and meaningful benefits.”

    Selecting The Great Khali as the face of the brand highlights Upakarma Ayurveda’s unwavering commitment to authenticity and excellence. With his exceptional prowess and dedicated commitment, Khali embodies the essence of Upakarma’s flagship product, making him the ideal representation of the brand’s values.

    “As we have expanded to become a Pan India omni-channel brand, in light of the affection and popularity we have garnered in recent years, we believe showcasing the strength and quality of India’s pride—The Great Khali, seemed a perfect fitment,” concluded Upakarma Ayurveda co-founder & director Parag Kaushik.

    This campaign is a significant step forward for Upakarma Ayurveda as it continues to lead and innovate in the Ayurvedic market. Stay tuned to witness a fusion of tradition and modernity, and discover the unparalleled potency of pure Shilajit like never before.