ITV

Category: Media and Advertising

  • My11Circle launches captivating campaigns to amplify fan engagement for IPL 2024

    My11Circle launches captivating campaigns to amplify fan engagement for IPL 2024

    Mumbai: Games24x7, a user-centric, scientific, and innovative online skill-gaming platform, is geared up to amplify the excitement of IPL 2024 with a new captivating campaign launched by its fantasy sports platform, My11Circle. The campaign titled ‘My11Circle pe ek crore toh bas shuruwaat hai, socho..kitni badi baat hai!’, promises to not only spark curiosity but also elevate the thrill for users, making the largest celebrated cricket tournament more engaging for them. Hinting at a monumental first prize that exceeds a staggering Rs One crore, this new brand campaign invites cricket fans to delve deeper into the performances of their selected players, enriching their connection with the sport and enhancing their experience.  

    Building on the larger-than-life personas of My11Circle’s brand ambassadors with cricket sensations such as Saurav Ganguly, Shubman Gill, Arshdeep Singh, Mohammed Siraj, Ruturaj Gaikwad, alongside recent additions Rinku Singh and Yashasvi Jaiswal, the campaign encapsulates the excitement that defines the spirit of cricket. My11Circle is IPL’s Official Partner and the title sponsor for Lucknow Super Giants, further solidifying its role in enhancing experiences for its users and elevating the cricketing extravaganza to new heights.

    The campaign will be launched across various platforms, including television via Star Sports, OTT through Jio Cinema, and various social media channels. Further, My11Circle has also partnered with JioCinema as the presenting sponsor of the successful Jeeto Dhan Dhana Dhan, facilitating optimal consumer connectivity throughout the IPL 2024

    Commenting on the campaign,  Games24x7  chief operating officer Saroj Panigrahi said, “This IPL season marks a significant milestone for us, as My11Circle proudly stands as the official partner of one of the grandest cricketing extravaganzas in the world. Leveraging our official partnership with IPL, title sponsorship of Lucknow Super Giants, strategic collaborations with partners like JioCinema, and fan engagement activities, our campaign celebrates the tournament and offers various engagement avenues for our fans.  We are confident that this campaign will resonate with cricket enthusiasts nationwide, fostering a sense of excitement and anticipation around every match and every win.”

    Through a series of visually stunning films, the sensational cricket stars line-up of My11Circle’s ambassadors will take centre stage in larger-than-life characters and a narrative of grandeur, echoing the sentiment that ‘My11Circle pe ek crore toh bas shuruwaat hai, socho..kitni badi baat hai!’. Each film depicts a story that transcends the mere concept of winning a monumental prize of one crore on My11Circle, leaving viewers with a lingering curiosity and a sense of anticipation for what lies beyond.

  • Castrol and bp team up with Mumbai Indians for 2024 cricket league

    Castrol and bp team up with Mumbai Indians for 2024 cricket league

    Mumbai: Castrol, a subsidiary of the bp group and a globally acclaimed lubricant brand, has announced its association with Mumbai Indians (MI) as the ‘official performance partner’ for the upcoming cricketing league, commencing on 22 March 2024.

    This association underscores Castrol’s enduring legacy of aligning with some of the world’s most prestigious sporting extravaganzas. Notably, Castrol’s previous partnership with JioCinema for streaming the 2023 TATA Indian Premier League as an associate sponsor underscores its dedication to top-tier sports events.

    As Mumbai Indians’ official performance partner, emblems of bp and Castrol will prominently be visible on the lead leg of all player’s official gear throughout the league 2024 season. With a century-long reputation for delivering performance-driven products and services, bp and Castrol’s partnership with Mumbai Indians, a global franchise renowned for its consistent and stellar performances, resonates deeply with the brand’s core values.

    Castrol India Ltd VP and head of marketing Rohit Talwar expressed his delight, stating, “We are thrilled to associate with Mumbai Indians, a team synonymous with excellence in the most celebrated cricketing league. With seven championships under their belt, MI epitomizes high performance in cricket. Their relentless pursuit of excellence mirrors Castrol’s commitment to high-performance lubricants. This association underscores our dedication to offering nothing but the best to our customers, and we wholeheartedly support the team in their endeavour for the tournament.”

    A spokesperson of Mumbai Indians remarked, “We are thrilled to welcome Castrol and bp join us. Their global market dominance, coupled with our expansive fan base, presents a unique opportunity for them to reach out to a captive fan base through the partnership with MI.”

    This association with a storied team marks a significant milestone for Castrol as it embarks on an exciting journey anchored in innovation and technology. With a steadfast belief in the enduring demand for mobility solutions for internal combustion engines and a commitment to introducing cutting-edge products for India’s burgeoning EV segment, Castrol aims to engage with a broader audience and reaffirm their status as the preferred choice for advanced performance lubricants and services.

  • Haier India returns to IPL as digital streaming sponsor

    Haier India returns to IPL as digital streaming sponsor

    Mumbai: Haier Appliances India, a global major appliances brand for 15 consecutive years, has announced its partnership with JioCinema as the digital streaming sponsor for the upcoming TATA Indian Premier League (IPL) 2024. Building on last season’s success, the brand re-enters this partnership to inspire and empower customers with an immersive viewing experience.

    IPL stands as a pinnacle among cricket tournaments, drawing immense excitement every year while uniting millions of viewers across the nation. Recognising the opportunity IPL presents, Haier in India aims to deepen its connection with millions of cricket enthusiasts and fans by strategically integrating into the digital landscape. Driven by the youth and leveraging new-age marketing strategies, Haier India is focused on high-impact sports marketing to strengthen customer connections, build brand awareness, enhance brand loyalty, and drive business growth in the Indian market.

    Commenting on the partnership, Haier Appliances India president NS Satish said “Cricket is not just a sport in India; it is an integral part of our cultural fabric that echoes the same fervour as festivals. At Haier India, keeping the consumer at the core of our operations is paramount, and our partnership with JioCinema for the second consecutive year as the Digital Streaming Partner for IPL 2024 is a testament to this commitment. Believing in the power of genuine interactions, we see IPL as an unparalleled opportunity to engage meaningfully with audiences. As the most celebrated sporting event that has the power to unite millions across the country, we are elated to be part of IPL 2024 and celebrate with the entire nation. The league has a huge fan base not just in India, but across the world, and we are confident this partnership will help Haier captivate a larger audience mind share”.

    In line with its sport-o-tainment marketing strategy, Haier has been deepening its consumer connections by investing in top sporting events like Roland-Garros, ATP, FTF and ICC Men’s Cricket World Cup 2023, amongst others. Through its association with JioCinema for IPL 2024, Haier India is geared up to showcase its wide range of customer-inspired innovations highlighting the brand’s commitment to leveraging technology and innovation.

    With a focus on establishing a strong connection with the Indian audience, Haier has embraced a digital-first approach and is working on developing unconventional, edgy, and product innovation-centric campaigns. This ethos is exemplified by the unveiling of three new ads by Haier India, which highlight the brand’s latest state-of-the-art customer-inspired innovations including Colourful Glass Door Refrigerators, Heavy-Duty Air Conditioners with Hexa Invertor Technology and a diverse range of OLED & QLED televisions powered by Google TV. To amplify the excitement surrounding IPL and elevate its brand allure, Haier’s latest ads burst with vibrant colours and catchy tunes, promising an immersive and electrifying experience!

  • Red Matter leads the marketing campaign for NMDC Hyderabad Marathon

    Red Matter leads the marketing campaign for NMDC Hyderabad Marathon

    Mumbai: Red Matter, a marketing consultancy firm based in Hyderabad, announces its partnership with edition 13 of the NMDC Hyderabad Marathon. As the event gears up for its annual run, Red Matter is set to spearhead the marketing and communication strategy for the upcoming edition of India’s 2nd largest marathon.

    The NMDC Hyderabad Marathon, organised by the Hyderabad Runners Society (HRS) since 2011, goes beyond being just a race. It is a collective endeavor aimed at uniting the city and its community through activities such as walking, jogging and running. Aligned with HRS goals, the marathon aims to empower every participant, recognising their choice for a healthier lifestyle. Supporting this cause, Red Matter has joined hands with the event for the third time, contributing to its marketing growth. Successful orchestration involves strategic planning and focused marketing efforts, marking a noteworthy milestone in this annual celebration of health and community.

    As the marketing partner of the NMDC Marathon, Red Matter CEO and co-founder Srikant Rajasekharuni said, “As this event fosters community bonds in Hyderabad, promoting a healthier lifestyle, Red Matter is dedicated to formulating an effective marketing campaign for this meaningful initiative. With five successful marathons already completed, Red Matter embodies a seasoned runner, deftly navigating the course with a mix of strategy and stamina to triumph at every turn. While collaborating with corporate communication and marketing teams for various brands, we aim to create a cohesive strategy for each of them to have maximum impact.”

    The marathon serves as a platform to support various causes through pledged runs and Red Matter CEO and co-founder Srikant Rajasekharuni recently presented the marketing and communication plan, showcasing Red Matter’s commitment to delivering an effective strategy for the event. The Hyderabad Runners Society, driven by passionate runners and volunteers, successfully managed last year’s event with over 25K registrations, 22K runners, 18K finishers and the involvement of over one lac individuals. And the upcoming event on 25 August 2024, promises another impactful gathering.

  • “As citizens of India, it is incumbent upon us to collectively make informed choices”: Ashish Khandelwal

    “As citizens of India, it is incumbent upon us to collectively make informed choices”: Ashish Khandelwal

    Mumbai: The foundations of B.L. Agro Industries Ltd. dates back to pre-independence era when Mr. Kishan Lal Khandelwal and Mr. Bishan Lal Khandelwal started a commodity trading business in a small town of Uttar Pradesh.

    Presently led by Ghanshyam Khandelwal and Ashish Khandelwal, BL Agro has seen an immense growth from a small trading business to one the leading FMCG players in India. BL Agro has gained an unmatched, in depth insight of the industry and the continuously evolving consumer needs.

    Recently, Bail Kolhu, from the house of BL Agro Group, has introduced a thought-provoking #ChunoSahi campaign on all social media platforms. Against the backdrop of election fervour, the campaign tells a tale that goes beyond consumer choices into the heart of civic responsibility. It paints a vivid picture of the familiar spectacle of promises cascading like confetti during political seasons and urges citizens to exercise their civic duty with discernment.

    In launching the #ChunoSahi campaign now, Bail Kolhu strategically responds to a crucial juncture in the societal landscape, where consumer mindsets are evolving. The campaign leverages this opportune moment to foster a dialogue about the importance of making informed decisions, not just in the kitchen but also when it comes to overall societal mindfulness.

    Indiantelevision.com caught up with B.L. Agro Industries Ltd managing director Ashish Khandelwal, where he shared more insights regarding their campaigns and more…

    Edited excerpts

    On this campaign resonating with your perception of civic responsibility amidst the election fervor

    As citizens of India, it is incumbent upon us to collectively make informed choices, whether in our day-to-day activities or during critical events like elections. The #ChunoSahi campaign underscores the crucial significance of making well-considered decisions for the advancement of our nation. Just as we meticulously choose ingredients for our meals, we must exercise the same kind of diligence in selecting leaders who will steer the country towards prosperity and growth.

    On consumer choices intersecting with civic duty, as portrayed in the campaign

    Our decisions as consumers are not just about personal preferences; they reflect our values and beliefs, shaping the direction of our society. By advocating for conscious decision-making in both consumer products and political leadership, the campaign highlights the profound impact individuals can have on the collective well-being of our nation. It underscores the idea that every purchase and every vote counts, influencing the trajectory of our country towards progress and prosperity.

    On storytelling aspect of the #ChunoSahi campaign impacting your perception of civic engagement compared to traditional awareness campaigns

    By crafting compelling stories around the imperative of making thoughtful choices, #ChuoSahi resonates more profoundly with audiences, eliciting emotions and encouraging introspection. This narrative-driven approach not only captivates attention but also makes civic engagement more relatable and accessible to a broader audience.

    By medium of storytelling, the campaign connects on a deeper level with individuals, transcending mere information dissemination to evoke empathy and understanding. By portraying scenarios where choices matter, the storyline prompts viewers to reflect on their roles as citizens and consumers, fostering a heightened sense of personal responsibility and empowerment. We have tried to humanize complex civic issues, making them more digestible and relevant to everyday life. By depicting relatable characters and situations, through the campaign we’ve attempted to bridge the gap between a concept and real-world experiences, fostering a stronger connection between the audience and the message conveyed.

    In essence, the overall narrative of #ChunoSahi campaign serves as a powerful tool for driving individuals to recognize their agency in shaping the future of their community and nation.

    On campaigns like these having the potential to influence broader societal attitudes towards civic engagement

    Campaigns such as #ChunoSahi undoubtedly possess the capability to shape broader societal attitudes towards civic engagement. Through compelling storytelling and relatable messaging, we’ve tried to motivate individuals to assume an active role in molding the trajectory of our society. The overall achievement of this would be cultivating a culture of informed citizenship and collaborative action, propelling us toward a more engaged and empowered populace.

    On the current political climate and some of the most pressing issues that citizens should prioritise when exercising their civic duty

    Given the prevailing political landscape, citizens must prioritize critical issues like economic development, poverty alleviation, social equality, and environmental sustainability as part of their civic responsibility. These challenges are paramount for the comprehensive advancement and welfare of our nation and demand careful discussion and concerted efforts from both leaders and citizens alike. By emphasizing these matters, we can strive towards fostering a more inclusive, prosperous, and sustainable future for all Indians.

  • VI John partners with Lucknow Super Giants as grooming partner

    VI John partners with Lucknow Super Giants as grooming partner

    Mumbai:  The personal care brand Vi John on Wednesday announced that they shall be the official grooming partner of the Lucknow Super Giants Team in the upcoming T20 season 2024.

    The team, which is captained by KL Rahul, shall be sporting the VI John Logo on their non-lead trousers in the upcoming T20 tournament which is viewed by millions of sports lovers across India as well as internationally.  

    “It’s indeed a pleasure to partner with Lucknow Super Giants as the official grooming partner. The team represents quality and performance in equal measure like our personal care range and has an impressive track record. The tournament allows us to take our product range to a younger and wider audience and showcase our proposition. We are excited to support Lucknow Super Giants as it plans for another successful outing and make the most of our synergy” said Vi John general manager of marketing Ashutosh Chaudharie.

    Lucknow Super Giants CEO- Vinod Bisht stated “We are proud to partner with Vi John in the upcoming season. The brand represents confidence in a bold new generation – something that resonates well with the brand of cricket we wish to play.”

    “Vi John as a company has a vision of grooming India and a legacy of doing the same across six decades. With Lucknow Super Giants we have found a natural partner who has pan-India appeal and immense potential. We look forward to a robust season ahead and wish the best to the team” said VI John group business director Harshit Kochhar.

  • Madison World launches a brand refresh

    Madison World launches a brand refresh

    Mumbai: Madison World, India’s largest homegrown diversified communication group, yesterday on its 36th Anniversary announced a brand refresh.

    Madison World executive director Lara Balsara Vajifdar said, “We have always been pioneers in the realm of innovation and ideation. Our brand-new look and feel encapsulates our evolution and growth over the years yet retaining some of our core values”.

    The new branding is a testament to the Agency’s commitment to staying at the forefront of the Advertising & Media industry. It is minimal, yet powerful; modern, yet timeless; sharp, yet approachable.

    The new identity has distilled the company’s essence into a visual language that speaks volumes about who we are and where we’re headed.

    The centre piece of the new branding is the logo – a sleek, geometric design that symbolizes precision, creativity and forward-thinking. Its clean lines and bold typography reflect the Agency’s dedication to cutting-edge ideas and transformative solutions. It’s not just a logo; it’s a statement – a bold declaration of the vision for the future.

    The new brand identity goes beyond just a logo. It is a comprehensive set of guidelines that define how the Agency presents itself to the world. From colour palette to typography, from brand pattern to tone of voice, every element has been carefully curated to ensure consistency and coherence across all our communications.

  • Gypsy Moth launches Flying Machine’s ‘Muhammad Ali Collection’ campaign

    Gypsy Moth launches Flying Machine’s ‘Muhammad Ali Collection’ campaign

    Mumbai: Gypsy Moth, the innovative force in fashion and lifestyle, has soared to new heights with the launch of Flying Machine’s iconic Muhammad Ali collection. This groundbreaking campaign not only pays homage to the legendary boxer but marks a pivotal moment in Flying Machine’s narrative.

    With just two weeks of intense pre-production, Gypsy Moth orchestrated a concept that defied conventions, aiming to catapult the Muhammad Ali collection into the spotlight. The primary objective behind this content campaign was to launch the officially licensed merchandise with a concept that broke through the clutter of conventional fashion launches. Specifically, the campaign aimed to generate awareness of Flying Machine’s capsule collection targeting all the boxing enthusiasts, the fashion-forward crowd, and every Flying Machine loyalist.

    The campaign unfolded as a mesmerizing fashion spectacle, immersing viewers in the captivating world of Muhammad Ali. Multiple backdrops, each symbolising crucial milestones in Ali’s illustrious life,  provided the perfect canvas for showcasing the collection dedicated to the GOAT (Greatest of All Time)  of boxing. Utilizing creative transitions and animations, Gypsy Moth brought a vibrant aesthetic to the forefront, keeping the focus firmly on the wardrobe. Models moved strategically amidst dynamic camera angles, seamlessly transitioning between backdrops, and presenting the collection in its entirety.

    At its core, the campaign aimed to convey the essence of Flying Machine’s new capsule collection. Through a fusion of captivating visuals and immersive storytelling, the campaign resonated with audiences, positioning Flying Machine as a brand synonymous with style, innovation, and timeless allure.  

    A staggering 40 pieces of content were generated for the campaign, ranging from campaign videos and down edits to campaign images, each meticulously crafted to capture the essence of the legendary collection. These assets were strategically deployed across various digital platforms and in-store displays, ensuring widespread visibility and engagement throughout the campaign period, which spanned from 6 September to 27 October.  

    Gypsy Moth founder Priyanka Chugh added, “The journey was not without its challenges, including navigating creative feedback and harnessing a variety of technologies—from video and illustration to animation and AI—but the team’s unwavering dedication and ingenuity prevailed, resulting in an outcome that surpassed expectations”.

    As the Muhammad Ali collection takes flight, propelled by the creative synergy between Gypsy Moth and Flying Machine, a new chapter in fashion history is written—one that celebrates the legacy of a legend while ushering in a fresh era of style and sophistication.

  • 22feet Tribal makes two senior hires

    22feet Tribal makes two senior hires

    MUMBAI:  22feet Tribal Worldwide has roped in two senior professionals to strengthen its leadership. While Axon Alex has been hired as  strategic planning  lead, Shikha Davessar, has been promoted to EVP & head – client business. Both will report to 22feet Tribal president Vanaja Pillai.

    Axon who has 16 years work experience is a MICA alumnus who began his advertising journey with DDB Tribal. Some of the key roles in his professional journey include strategy director at BBH India and managing partner at Jack in the Box Worldwide where he played a significant role in contributing to the agency’s growth. Axon boasts a strong portfolio with marquee brands such as McDonald’s, Vi (Vodafone Idea), Mars Petcare, ITC Hotels. 

    Shikha has been with the DDB Mudra Group for close to 10 years, and has worked with several prestigious Fortune 500 global brands including Britannia, Battlegrounds Mobile India, Diageo, Flipkart, LG, and Mars Petcare. Shikha strongly believes in data-driven decision making but she emphasises the importance of fresh creativity to fuel it all.

    “I am delighted with these developments at 22feetTribal Worldwide, building off the success we experienced over the last year,” says Pillai.  “Axon joins us at a perfect time, with an enviable roster of clients and exciting business challenges ahead. He brings a wealth of experience from his 16 years in the industry, including key roles at esteemed agencies and a strong portfolio with marquee brands. His expertise will undoubtedly enrich our strategic capabilities and propel our agency’s further growth.

    We’ve made great strides in new business and creative wins, and Shikha’s contributions have been significant in making this happen. Her journey within our agency exemplifies our commitment to nurturing and recognizing internal talent, and her elevation is a well-deserved recognition. We can’t wait for the amazing journey we have ahead at 22feetTribal WW!”

    Adds Alex:  “This agency in its previous avatar was where it all started for me, and I made the promise to come back someday. I’ve come back not on the back of the promise I made but the promise 22Feet holds.  The teams have built a reputation in being in the consideration set when you think about the top agencies in the country. Strategy is simply the process of charting the way forward and I hope I’ll play a part in our growth story through the work for our clients and the thinking behind it.”

  • Fortune launches ‘Holi ke rang, Fortune ke sang’ campaign

    Fortune launches ‘Holi ke rang, Fortune ke sang’ campaign

    Mumbai: Adani Wilmar, one of the largest Food FMCG companies in India, has launched an exciting campaign titled ‘Holi ke rang, Fortune ke sang.’ This campaign resonates with the festive colors and fervor celebrated across the HSM (Hindi-speaking market) belt. Crafted to showcase Fortune’s premium offerings, including edible oils, besan, basmati rice, atta, pulses, sugar, and poha, the brand unveiled the campaign with a vibrant and captivating 70-second digital film to celebrate Holi, India’s cherished festival.

    Conceptualised by Ogilvy India, the campaign film captures the essence of Holi as a festival cherished by every Indian. It vividly portrays the vibrancy of the festival through bursts of colors, showcasing the robust and euphoric celebrations observed across the country. The film takes the colorful celebration from the streets to the kitchen, where traditional Holi delicacies like gujiya and khasta mathiri are prepared using Fortune products, including kachi ghani mustard oil, soyabean oil, and sunflower oil. The film concludes with the message, “Toh aap bhi apne dhang se Holi manaiye aur Fortune se tyohaar ki ronak badhaiye! Kyunki Fortune ke har rang mein hai kuch khaas #Fortunewaliholi.”

    The campaign deeply resonates with Fortune’s core brand values, reflecting its commitment to nurturing traditions and embodying the spirit of India. Through the portrayal of home-cooked dishes, the campaign emphasizes the significance of love and nurture within families—a message that Fortune has championed for years.

    Adani Wilmar VP – sales & marketing Mukesh Mishra expressed his enthusiasm, stating, “Holi, the vibrant festival of colors, holds a special place in the hearts of millions across India. It’s a time when communities come together, transcending barriers, and spreading boundless happiness. At Fortune, we cherish these values deeply, and as a brand deeply rooted in the cultural fabric of India, we are thrilled to connect with our consumers on a more emotional level, especially in the HSM (Hindi-speaking markets) belt, where Holi holds profound significance.

    Our commitment to promoting home cooking and healthier lifestyles is unwavering. However, we understand that festivals like Holi are not just about food; they are about creating memories, sharing joy, and strengthening bonds. That’s why our Holi initiative goes beyond providing cooking essentials. It’s about becoming a companion in moments of celebration and joy, enriching the festivities with the essence of home.

    Following the success of past campaigns like ‘Pujo in the East,’ we are excited to replicate this feat with our Holi campaign. By doing so, we aim to establish Fortune not only as a cooking essential but also as a cherished part of the Holi celebrations—a brand that understands the cultural significance of the festival and resonates with the emotions it evokes.

    At Fortune, we believe that “Ghar ka khana, ghar ka hota hai” (home-cooked food is the best). This isn’t just a tagline; it’s a philosophy that drives everything we do. And what better way to embody this philosophy than by celebrating festivals like Holi, which epitomize the essence of home, family, food, and joy? We are keen on connecting deeply with our consumers during these moments, not just as a brand but as a trusted companion, enhancing every aspect of their festive experience.

    This Holi, let’s celebrate togetherness, happiness, and the flavors of home with Fortune. Because when it comes to creating cherished memories, every dish cooked with Fortune becomes a celebration in itself”.