ITV

Category: Media and Advertising

  • Ayouthveda launches #ExpertKiSunoExperimentMatKaro campaign with Genelia Deshmukh

    Ayouthveda launches #ExpertKiSunoExperimentMatKaro campaign with Genelia Deshmukh

    Mumbai: Blending ancient Ayurvedic wisdom with modern science, Ayouthveda launches the skin-aiding campaign of #ExpertKiSunoExperimentMatKaro. The campaign aims to help millions of people struggling with skin care, urging them to listen to expert advice. With Ayouthveda, you can trust the experts and embrace a skincare regime rooted in ancient wisdom and modern science.

    The campaign, featuring renowned actress Genelia Deshmukh, the brand ambassador of the Ayouthveda face care range, and Dr Sanchit Sharma, founder of Ayouthveda and an expert scientist, offers skincare solutions that genuinely nurture the skin. The campaign signifies a pivotal moment for Ayouthveda in reaffirming its commitment to providing advanced Ayurvedic solutions for the youth.

    Aligning with Ayouthveda’s mission to provide Ayurvedic-backed safe products while actively contributing to the community, Ayouthveda founder Dr Sanchit Sharma said, “We want the young generation to discover the essence of Ayurveda with Ayouthveda, where nature’s purity meets innovation for youthful skin. We create an experience of the transformative power of Ayurvedic skincare, backed by 40 years of trust and expertise. Every product is a testament to our dedication to safe, non-toxic, and effective skincare. We believe skincare isn’t just about beauty; it’s about enhancing your overall well-being. We believe in skincare that’s as nurturing to your skin as it is to your soul, and with Ayouthveda, our mission is to provide skincare products that promote health, happiness, and confidence.”

    Ayouthveda has a range of face care products for all skin types, from soothing and rejuvenating creams to refreshing facewash and scrubs, breezy mist and toners, facial kits, and more. One of Ayouthveda’s flagship products is the Sparkling Gold Facewash, formulated with 24K Nano Elemental Gold. European researchers have confirmed that using 24K gold nanoparticles or ‘Swarna Bhasma’ can fight against ageing and keep skin youthful and glowing. Genelia Deshmukh endorses Ayouthveda’s Sparkling Gold Face Care range.

    Ayouthveda Brand Ambassador Genelia Deshmukh invites everyone to join her on a journey to acquire luminous skin, “Ayouthveda’s sparkling gold face care is more than just skincare; it’s a celebration of timeless beauty and holistic wellness. Join me on a journey to radiant skin with Ayouthveda’s sparkling gold face care, where tradition meets innovation for a luminous glow. Experience the magic of Ayouthveda’s sparkling gold face care products because beauty should be as radiant as it is rejuvenating. Discover the secret to glowing skin with Ayouthveda’s sparkling gold face care range because I believe every woman deserves to shine from within.”

  • Gulf Unstoppable Army campaign takes a creative turn with Dhoni lookalike film

    Gulf Unstoppable Army campaign takes a creative turn with Dhoni lookalike film

    Mumbai: In an exciting follow-up to the “Gulf Unstoppable Army” campaign, Gulf Oil Lubricants India has taken a step further by launching the eagerly awaited Dhoni Lookalike film. This innovative component of the campaign underscores the company’s unique strategy this IPL season – entrusting CSK fans with the creation of Gulf Oil advertisements, thereby allowing CSK players, including the legendary MS Dhoni, to dedicate their focus entirely to training and their pursuit of a sixth title.

    The Dhoni lookalike film is an engaging nod to the fans, highlighting the absence of CSK players from this season’s advertising campaigns. It showcases a Dhoni doppelgänger stepping in to fill the void, emphasizing the campaign’s core message: while the real heroes are busy on the field, the fans have a golden opportunity to shine off it by creating their own Gulf Oil ads.

    This campaign phase not only entertains but also deeply involves the fans in the promotional journey, offering them an unprecedented chance to be at the forefront of the brand’s advertising efforts. Gulf Oil invites all enthusiasts to channel their creativity and passion for cricket into crafting ads that resonate with the spirit of the game and the essence of the Gulf brand.

    Contest details and gratification:

    Fans are encouraged to submit their homemade Gulf Oil ads, embracing the chance to have their work featured on television and win an array of exciting prizes. The contest promises weekly gratification to spur participation:

     . Bonus winners: A select few will win the coveted CSK match tickets, offering them a live experience of the cricketing action.

    . Asli fan winners: True fans will be rewarded with CSK jerseys, allowing them to wear their support with pride.

     . Gift vouchers: Participants stand a chance to win gift vouchers, providing them with more reasons to celebrate their involvement.

     . Signed balls: A special prize of cricket balls signed by CSK players, creating a tangible connection between the      fans and their idols.

    This campaign is not just about advertisements; it’s an invitation to the fans to become an integral part of the Gulf Unstoppable Army, making their mark in a season where every swing, hit, and ad counts. It’s a testament to Gulf Oil’s innovative approach to fan engagement, blending the worlds of cricket and creativity in a way that celebrates the sport and its supporters.

    The Dhoni lookalike film will be featured across digital platforms including YouTube, Facebook, and Instagram.

  • SAMCO’s “Stock Trading Satta Nahi, Science Hai” campaign goes viral with 8M plus views

    SAMCO’s “Stock Trading Satta Nahi, Science Hai” campaign goes viral with 8M plus views

    Mumbai: SAMCO Securities and The Womb are thrilled to announce that the inaugural episode of their groundbreaking series, “Traders ka Andekha Sach,” has surpassed a remarkable milestone of eight million views across various social channels. This significant achievement underscores the overwhelming response from viewers across the globe, demonstrating a keen interest in uncovering the unseen truths of the trading profession.

    Since its launch, the series has captivated audiences with its compelling narrative, shedding light on the intricate world of stock trading and challenging societal stereotypes associated with traders. Through a blend of humor, emotion, and insightful storytelling, the first episode offers a candid glimpse into the life of a dedicated trader, resonating deeply with viewers and prompting a reevaluation of perceptions surrounding the trading profession.

    SAMCO Group founder and CEO Jimeet Modi remarked, “We are immensely grateful to see the overwhelming response to ‘Traders ka Andekha Sach’ Episode 1. This milestone is a testament to the growing recognition of traders’ invaluable contributions to the economy and the financial markets. We are committed to continuing our mission of reshaping perceptions and providing personalized insights into the world of trading.”

    SAMCO Securities chief growth officer Ajay Dusane expressed his gratitude to the viewers and emphasized the importance of challenging stereotypes. “We are grateful for the tremendous support from our viewers, whose engagement has propelled the series to new heights,” said Dusane. “Through ‘Traders ka Andekha Sach,’ we aim to foster a deeper understanding of the science and analysis behind trading, debunking myths and highlighting the professionalism of traders.”

  • #TamizhanDa: Nippon Paint Celebrates Tamil Nadu Cricketers’ Spirit

    #TamizhanDa: Nippon Paint Celebrates Tamil Nadu Cricketers’ Spirit

    Mumbai: Nippon Paint, the No. 1 Paint in Asia Pacific, recently launched a powerful campaign titled #TamizhanDa.  This initiative celebrates the remarkable talent and strong spirit that define Tamil Nadu’s cricketers. The #TamizhanDa campaign serves a dual purpose. It not only reinforces Nippon Paint’s deep-rooted presence in Tamil Nadu but also expresses immense pride in being a brand born and #MadeinTamilNadu.

    Tamil Nadu cricketers have consistently left their mark on the sport, showcasing their brilliance irrespective of team colours. The heart of the campaign lies in a captivating television commercial featuring three energetic cricketers – Dinesh Karthik, Washington Sundar, and Sai Sudharshan.  These talented players embody the very essence of Tamil pride. The commercial brings to life the dedication, relentless perseverance, and fighting spirit that these cricketers bring to the field – qualities that resonate deeply with the people of Tamil Nadu and Nippon Paint as a brand.

    Speaking about the campaign Nippon Paint India Pvt Ltd president, (Decorative) Mahesh Anand said, “Being a brand made and bred in Tamil Nadu fills us with pride. We’re honoured to partner with the state’s cricket heroes. By celebrating their achievements, we celebrate the spirit of Tamil Nadu. Their dedication, talent, and fighting spirit reflect what we admire and incorporate into our work ethic. The #TamizhanDa campaign is our tribute to Tamil Nadu and its cricket fans, strengthening our connection with the state.”

  • This summer vacation, make new friends with Tang’s new campaign!

    This summer vacation, make new friends with Tang’s new campaign!

    Mumbai: Tang from Mondelez India, is to announce the launch of their innovative campaign centred around fostering kids’ creativity this summer- ‘Tang Summer Break Bestie’. It is an exciting campaign which promises an engaging and interactive experience for parents and their kids. Based on the insight that children may often experience boredom during their summer break as their friends are away travelling, the ‘Summer Break Bestie’ aims to bring a difference to the school break and introduce a refreshing take on summertime fun. Through this campaign, which features the popular television actress – Shruti Sheth, the brand aims to stir every child’s creativity by giving them a chance to create their bestie with the help of unique animations.

    By simply scanning the QR codes on the Tang packs and visiting www.tangindia.in- Children along with their parents can embark on an imaginative and fun journey to create their unique bestie aka friend-like avatar for the summer. Whether it’s a panda, an alien, a wizard or even an astronaut, the possibilities are immense with over 1.25 lac possible combinations. Kids can engage in various fun activities such as skipping, dribbling, cycling, and jumping jacks with their besties and capture these memorable moments. Not only will this campaign ignite the spark of creativity in kids, but parents can also share the heartwarming clips on various social media platforms using the #TangSummerBreakBestie with an opportunity for participants to win exciting prizes and rewards this summer.

    Speaking about Tang’s creative campaign for the summer vacation, Mondelez India vice president- of marketing Nitin Saini said, “Summer, with its promise of freedom and fun with friends, turns into a period where children are always eager to experience moments of laughter and adventure with their friends. However, they might get separated from their buddies due to other travel plans during this crucial downtime. So, we saw an opportunity to bridge the gap and bring the perfect summer companion to life for children, which also serves as a great opportunity for them to bond with their parents during the break. With a commitment to infuse fun and excitement, we are happy to introduce the new campaign ‘Summer Break Bestie’ for the young hearts yearning for a fun-filled summertime. A child’s imagination is endless, and we are excited to see the avatars these kids will create to enjoy their summer break.”

    Bates India group creative directors Pashyn Sethna and Pranav Bhide added “Summer vacation means 24×7 fun. But it also means friends travelling away and boredom creeping in. So as a brand that champions kids’ break time, the challenge was to keep the fun going all summer. Tang’s ‘Summer Break Bestie’ is an interactive new platform for kids and parents to come together and create their virtual BFF. Using their imagination, kids can design their own characters, going up to over 1,00,000 combinations! The idea brings alive summertime activities like playing, learning, dancing, reading and more, that kids can engage in throughout the summer. For the campaign, digital, social and influencer channels will spotlight this unique coming together of tech and kids’ imagination to defeat summertime boredom.”

    Wavemaker India’s chief client officer & office head, West, North & East Shekhar Banerjee also mentioned “With simple and easy-to-access tech, we are enabling kids to create memorable experiences when they are locked indoors during peak summers. The objective is to drive engagement through various media touchpoints and effectively strengthen Tang’s association with summer.”

  • Sprite’s Joke in a Bottle returns: Comedy giants and digital stars unite for ultimate humour experience

    Sprite’s Joke in a Bottle returns: Comedy giants and digital stars unite for ultimate humour experience

    Mumbai:  Sprite, a lemon and lime-flavoured beverage, is back with ‘Joke in a Bottle’, following the resounding success of its inaugural season. Strengthening its renowned ‘Scan Karo, Joke Suno, Thand Rakho! campaign from last year, the brand is set to become the ultimate heat hack for this season, delivering a fresh wave of comedic content that’s bound to leave audiences in peals of laughter. Given the challenges in today’s fast-paced world, Sprite is one of the coolest brands, making it a natural fit to own the humour space and provide a refreshing escape. With a simple scan of a bottle, youngsters can unravel jokes across over nine regional languages across their most relatable topics such as exams, college, relationships, food and much more.

    As the brand gears up to dominate the comedy landscape once again, Sprite’s ‘Joke in a Bottle’, promises an unparalleled experience of laughter and entertainment. To spearhead the campaign, they’ve collaborated with three unconventional pairs tied by their love for comedy. For the nationwide commercial, we will see Kapil Sharma – India’s biggest comedian come together with Suryakumar Yadav who is known for his quick wit in the Indian cricket Team. Following this, the Bengali commercial will feature superstar Dev Adhikari and Comedian Niranjan Mondal, and the Oriya commercial will feature actor Sabyasachi Mishra and comedian Biswa Kalyan Rath.

    Commenting on the new campaign, Coca Cola India and South-West Asia senior category director, sparkling flavours Tish Condeno said, “We are thrilled to bring back Sprite’s Joke in a Bottle campaign, following the outstanding response from last year. Our goal remains unchanged: to infuse our consumers’ lives with happiness, delivering genuine and relatable content that resonates with our brand ethos. Sprite is dedicated to offering an unmatched, delightful experience, and we are eagerly looking forward to spreading joy and laughter with everyone!”

    Ogilvy India (North) chief creative office Ritu Sharda: Sprite Joke in A Bottle, now running in its second year, not only has regional jokes, but the campaign is regional too. Real comedians have joined forces with popular personalities to keep the heat down and laughter up. The campaign features stars like Kapil Sharma and SKY for the north market, Dev and Niranjan for the Bengali market and Sabyasachi and Biswa for Oriya. The campaign will surely tickle you in the language you love and strengthen the brand’s promise of ‘Thand Rakh’.

    Talking about the campaign, Kapil Sharma said, “I’m thrilled to team up with Sprite for ‘Joke in a Bottle’ as we serve up a refreshing dose of humour to bring smiles to faces nationwide. As a comedian, telling jokes is not only about making people laugh but also about connecting with them through the medium of laughter. I am happy to be part of this campaign which not only entertains but brings out the funny side of life.”

    Commenting on his association with Sprite, cricketer Suryakumar Yadav, said, “I’m a fun-loving person and like to make people smile be it on pitch or off it. I’m excited to join hands with Sprite for ‘Joke in a Bottle’ that as an opportunity to entertain everyone, everywhere, with a simple scan on a Sprite bottle.”

  • Upstox launches ‘Cut the Kit Kit’ campaign

    Upstox launches ‘Cut the Kit Kit’ campaign

    Mumbai: Upstox, a trading and investment platform, has unveiled its innovative brand campaign, ‘Cut the Kit Kit, Get in the Market’. With this campaign, Upstox aims to help retail investors cut through the clutter, noise, and overload of information to invest right.

    Through its research, Upstox has recognised that the journey to investment success is often cluttered with challenges – mis-selling financial products, misleading advice, information overload, and complex jargon. This can often lead to decisions that may not align with an individual’s financial goals.

    For example, users often prioritise returns over essential risk and expense metrics when investing in mutual funds. Similarly, they might opt for a Rs. 1 crore term insurance plan without proper assessment, succumbing to a one-size-fits-all approach. Such practices result in poorly informed decisions, leading to underconfidence among investors. Recognising these challenges, Upstox has taken the initiative to handle the heavy lifting and complexities for its users. The company wants to “Cut the Kit-Kit” (noise) of the market and encourage users to start creating wealth by investing in what’s right for them.

    To effectively communicate its message to investors, Upstox has launched a campaign film encapsulating the theme “Cut the Kit Kit, Get in the Market.” The film takes place in a theatre setting, where an individual expresses interest in mutual fund investing. This query triggers a cacophony of comical “kit kit” responses from others, symbolising the overwhelming banter and noise prevalent in the market. This noise serves as a metaphor for the confusion caused by the deluge of information available to investors. The plot progresses until the protagonist, initially bewildered by the array of advice, is introduced to the Upstox Mutual Fund interface. This moment marks a turning point, offering the protagonist—and, by extension, the viewer—clarity and simplicity in the investing process. Similarly, the second ad film features a salon situation, and the third film features a waiting area at a hospital.

    The company is also planning to launch two more campaign videos over the next few weeks. The films will depict how people often struggle with the right information when it comes to investing, but with Upstox; users can cut to the chase and get the guidance that lets them Invest Right.

    Speaking on the launch of the campaign, Upstox co-founder Kavitha Subramanian said, “India has traditionally been a nation of savers rather than investors. A significant barrier has been the lack of clear, accessible information, leading to poor investment decisions. Upstox’s mission is to empower every Indian with the right knowledge and tools to invest wisely across all asset classes, avoiding common pitfalls.”

    Upstox has partnered with Lowe Lintas for conceptualisation of the campaign. The campaign spotlights Upstox’s robust platform offerings, including:

    1   Curated top funds: A selection of mutual funds in popular categories, balancing returns and risk.

    2   Goal-based investing: Personalised investment solutions tailored to individual life goals.

    3   Informed stock choices: Features like analyst ratings and stocks smartlists guide users in making confident stock investments.

    4   Diverse investment options: From Mutual Fund Baskets to Gold investments and Fixed Income opportunities, Upstox offers a wide range of investing avenues.

    5   Simplified investing with SIPs: Systematic Investment Plans in Stocks, ETFs, and Mutual Funds for disciplined investing.

    6   Comprehensive wealth tracking: The Wealth Tracker feature enables users to consolidate their financial portfolio by synchronising bank accounts, external stocks, and mutual funds, allowing for a unified view of all savings and investments on a single app.

    With its platform, Upstox wants to help users cut through the market noise and make wise investing decisions and aims to transform into a holistic wealth creation platform with everything one needs to save, invest, trade, and build their wealth.

    As the campaign rolls out across digital, TV and social media platforms, including a partnership with JioCinema and Star for the IPL, Upstox is set to reach audiences nationwide, from metros to Tier 3 cities. With over 1.3 crore customers, Upstox continues to innovate, offering ‘Invest’ and ‘Pro’ modes to cater to both novice investors and advanced traders.

  • apna.co unveils #ApnaHustleChalRahaHai campaign

    apna.co unveils #ApnaHustleChalRahaHai campaign

    Mumbai: apna.co, India’s leading jobs and networking platform, announced the launch of its campaign which aims to reshape the job-seeking narratives in India, urging individuals to embrace a proactive approach to success. The campaign features Naveen Kasturia, known for his role in TVF Pitchers.

    #ApnaHustleChalRahaHai campaign rapidly made a mark in the digital landscape and is making waves across platforms like YouTube, Instagram, and LinkedIn as it unveils a bold new vision for career advancement. Through the groundbreaking initiative, the digital film highlights the distinction between mere struggle and authentic hustle, inspiring viewers to pursue their dreams with relentless determination.

    Kasturia is seen sharing personal insights and addressing the trials and tribulations encountered by Indian job seekers. He emphasizes the distinction between mere struggle and true hustle, inspiring viewers to adopt an empowered approach to success.  The video concludes with Kasturia urging job seekers to embrace their dreams and hustle to achieve them.  This campaign transcends the conventional job search, aiming to build a culture where every extra step taken towards professional growth should be celebrated as hustle not struggle.

    Incorporating the spirit of hustle into the very essence of apna.co’s brand ethos and principles, the campaign emphasises the significance of resilience and the tireless pursuit of excellence. With the production helmed by the RVCJ agency, this campaign stands as a significant milestone in advancing a culture steeped in relentless determination and perseverance. It’s a collaboration that celebrates overcoming challenges and encourages individuals to chase their goals with determination persistently.

    apna.co founder & CEO Nirmit Parikh said, “Today, as we unveil #ApnaHustleChalRahaHai, we’re trying to ignite a movement fueled by passion, perseverance, and purpose. At apna.co, we believe in the power of dreams, the strength of resilience, and the beauty of relentless pursuit. #ApnaHustleChalRahaHai is our manifesto – a rallying cry to all those who dare to dream big, hustle hard, and defy the odds. It’s a call to rewrite the rules, redefine success, and revolutionize the way we approach our careers.”