ITV

Category: Media and Advertising

  • BeautyBeyondBeauty: Arechar Nutra celebrates women’s inner beauty

    BeautyBeyondBeauty: Arechar Nutra celebrates women’s inner beauty

    Mumbai: Arechar Nutra has unveiled its relentless commitment to celebrate women’s inner beauty through its impactful initiative #BeautyBeyondBeauty. ArecharNutra’s #BeauthyBeyondBeauty initiative aims to bring into light the efforts of all the women who make a huge impact in the lives of people through her inner goodness and efforts of such women deserve to be celebrated to spread the impact.

    Among such women, there is Payal Kumar, a devoted volunteer, dedicated to serve the lives of underprivileged community through her impactful initiative “Utsav”. As part of her “Utsav” initiative, she served the underprivileged community selflessly through her various impactful activities.

    During pandemic, she provided meals for crematorium workers and individuals living on the streets and further expanded her efforts to provide nourishment to underprivileged children through nutritious food.

    “Through her unwavering commitment to serving others, Mrs Payal Kumar has not only left a lasting impression of kindness and generosity within the community but made a big difference to countless lives through her engaging activities” stated Arechar Nutra director Ruchika Rajbans.

    She brought smile to children’s faces by celebrating their birthdays and provided them the opportunities to play, learn and explore their artistic talents and abilities. Since 2020, she provided the food to almost one lakh people and celebrated birthdays of almost 300 underprivileged children.

    Her dedication to uplifting others, especially during times of crisis, shows her spirit of Beauty Beyond Beauty.”We are honoured to support individuals like Payal Kumar, whose selfless actions reflect the true essence of her innergoodness,” added Ruchika Rajbans. “Her continuous efforts to bring joy and nourishment to those in need shows her commitment towards compassion and generosity.”

    Arechar Nutra always recognises the efforts of such inspiring women who are dedicated to transform the lives of people by being beautiful from inside and their transformative journey of uplifting others inspire countless lives around them.

    Through its impactful initiative #BeautyBeyondBeauty, Arechar Nutra reaffirms its commitment to promoting holistic well-being and celebrating individuals who exemplify the values of kindness, compassion and selflessness.

  • OML Entertainment launches ‘As Unique As You’ campaign for Nothing Phone (2a) with Flipkart

    OML Entertainment launches ‘As Unique As You’ campaign for Nothing Phone (2a) with Flipkart

    Mumbai: OML Entertainment, an independent full-service media and entertainment organisation, has upped the ante on smartphone marketing by spearheading the innovative ‘As Unique As You’ campaign for the launch of the Nothing Phone (2a) exclusively available on Flipkart.

    At the heart of the campaign was its core concept, “As Unique As You”, stemming from Nothing’s brand proposition “Powerfully Unique”. OML strategically orchestrated the launch, dividing it into three phases — innovative promotion, interactive user experience and celebrity endorsements with Vijay Varma, Amyra Dastur, Anjali Sivaraman, and Neha Sharma.

    OML Entertainment SVP, revenue Pankaj Malani said, “Our collaboration with Flipkart for the exclusive launch of the Nothing Phone (2a) phone underscores OML’s constant pursuit of innovation and creativity within the media and entertainment sphere. We curated a strategic campaign with OOH media, and celebrity endorsements to ensure a great launch for the Nothing Phone (2a).”

    OML drew a parallel between the individuality of each user and the distinctive features of the Nothing Phone (2a) – emphasising the inherent uniqueness of both.  The first phase of the campaign entailed an outdoor campaign with tongue-in-cheek copy across Mumbai, Delhi, and Bengaluru. This strategy generated significant organic traction for Nothing Phone (2a) on Instagram and Twitter, solidifying its foothold in the Indian smartphone ecosystem.

    OML magnified the message “As Unique As You” and launched a contest where participants could win a Nothing Phone (2a) by sharing what makes them unique along with the hashtag #AsUniqueAsYou. The campaign came to life with user-generated content featured in real life at bus stops. To finally drive the “As Unique As You” message home, in the final phase, OML enlisted the power of celebrity with popular stars – Vijay Varma, Amyra Dastur, Anjali Sivaraman, and Neha Sharma, who used the Nothing Phone (2a) exclusively for a full day.

    The campaign translated into significant sales on the launch day itself with the Nothing Phone (2a) selling 30,000 units in just one hour, doubling to 60,000 within three hours and completely selling out 100,000 units by the end of the day. 

  • Excitel partners with Jio Cinema and launches the campaign

    Excitel partners with Jio Cinema and launches the campaign

    Mumbai: The fast internet speed of Excitel Broadband, a leading home internet start-up has reached the grounds of IPL 2024. Excitel has partnered with Jio Cinema to launch a new campaign  “Speed ka Man of the Match”  during the Man of the Match award presentation for IPL 2024.

    In a move to maximize visibility and highlight its speed advantage, Excitel has partnered with Jio Cinema to feature Excitel’s branding under the “Man of the Match” category during the IPL award presentations. To add excitement for users, Excitel has launched a contest where participants who spot the Excitel branding and share a picture to Excitel’s Instagram handle stand a chance to win 20 free OTT subscriptions. This specifically targets Connected TV (CTV) users, particularly those who engage with IPL matches through Jio Cinema on their Smart TVs/Smartphones. This segment represents a significant proportion of broadband users in India.

    Speaking about this significant milestone, Excitel’s chief operating officer Varun Pasricha highlighted, “IPL is more than just a sports event; it’s an emotion, a celebration for many in India. As a young brand, we’re always seeking innovative ways to connect with our audience. Our IPL debut not only positions brand Excitel during a key milestone every day, but also helps us build our speed advantage with our  target audience.”

    Excitel’s branding will be visible across the tournament, every day during key moments of recognising the Man of the Match. This visibility is backed by Excitel’s achievement in the Fixed Broadband sector as highlighted in last year’s Ookla report, where it outperformed industry giants like Jio and Airtel with speeds exceeding 200 Mbps across major cities like Delhi, Bangalore, Hyderabad, Kolkata, Chennai, etc. 

  • DHL Express India extends Mumbai Indians partnership for fourth consecutive year

    DHL Express India extends Mumbai Indians partnership for fourth consecutive year

    Mumbai: DHL Express, an international express service provider, has announced the extension of its partnership with the Mumbai Indians. This marks the fourth consecutive year of this partnership. Continuing as the principal sponsor and official logistics service provider, DHL Express reaffirms its commitment to supporting the Mumbai Indians in their cricket endeavors.

    Emphasising the uniqueness of this longstanding cricket partnership, DHL Express Sr VP South Asia R.S. Subramanian stated, ”DHL Express is proud to continue the partnership with Mumbai Indians for the fourth year now. Mumbai Indians’ approach aligns well with DHL’s core values of delivering excellence with speed, passion, teamwork, and a can-do attitude. Our partnership  with the Mumbai Indians reflects our commitment to being the team behind the team, delivering success on the cricket field and in the business world.”

    In the fourth year of the partnership, DHL Express and Mumbai Indians reunited again for the Six for a Cause campaign. This season DHL Express will plant six trees for every six hit by the Mumbai Indians during the IPL season. DHL Express reaffirms its commitment to the environment by partnering with its GoGreen NGOs – SankalpTaru Foundation & Sashakt Foundation – for the cause.

    DHL Express India VP, sales and marketing Sandeep Juneja highlighted the convergence of sports and entertainment in T20 cricket in India. He said, “Globally, DHL Express sponsors a wide range of sports, showcasing our ability to connect with audiences and highlighting our commitment as the team behind the teams. In India, we’re excited to engage with fans through a sport that unites the nation – cricket. Being five-time winners with unrivaled popularity and with an eye for excellence, Mumbai Indians perfectly embody DHL’s commitment to delivering success. The extension of our partnership for the fourth year, is a testament to the ‘hat-trick’ we have achieved over the last three years.”

    Commenting on the partnership, a Mumbai Indians spokesperson said, ‘We are thrilled and honored with our partnership with DHL Express across our teams, underscoring the remarkable growth journey of both entities. This alliance is a testament to our brand’s mutual trust, shared values, and partnership. We are dedicated to harnessing our combined strengths to deliver unparalleled experiences for our fans and stakeholders worldwide.”

    Additionally, DHL Express has expanded its support to the Mumbai Indians family, by partnering MI Cape Town and the Mumbai Indians Women’s Team in 2024. This multi-faceted collaboration underlines DHL Express’s commitment to engaging with diverse segments of the cricketing community to amplify its brand presence.

    As part of the marketing initiatives, DHL Express will connect with customers and fans through high-octane campaigns such as ThatsMyGame, Thoda Love Thoda Roast, Ghar se Celebration as well as tri-city meet and greets in Ahmedabad, Chennai and Delhi.

    DHL Express, known for its support of global sports events, including the HSBC World Rugby Sevens Series, ESL One, MotoGP, Formula E, and Formula 1, continues to demonstrate its commitment to sports partnerships that resonate with a diverse and enthusiastic audience.

  • Movado becomes the official time partner of the Rajasthan Royals

    Movado becomes the official time partner of the Rajasthan Royals

    Mumbai: Movado, the iconic Swiss watchmaker renowned for its modern design and innovative spirit since 1881, announces a thrilling new partnership with the Rajasthan Royals, one of the leading teams in the world’s biggest Twenty20 (T20) Cricket League. Through this collaboration, Movado becomes the official time partner of the Rajasthan Royals for the 2024 season.

    This strategic partnership aligns seamlessly with Movado’s brand essence, “always in motion.” Just like the Rajasthan Royals, known for their dynamic and ambitious playing style, Movado embodies a forward-thinking approach, constantly pushing boundaries in design and technology.

    “We are incredibly proud to partner with the Rajasthan Royals, a team that embodies the energy and passion of Movado,” said Movado Group Inc president international Xavier Gauderlot. “This collaboration allows us to connect with millions of cricket fans across India and overseas to showcase our commitment to excellence and innovation.”

    Rajasthan Royals CEO Jake Lush McCrum said, “We are thrilled to welcome Movado as our Official Time Partner for the season. Movado’s dedication to precision and style is renowned, and we are looking forward to showcasing their modern and innovative designs in front of our global fan base.”

    Movado is the hallmark of some of the most famous timepieces ever created, notably the Movado Museum Watch, with its celebrated single dot dial. One of the world’s premier watchmakers, Movado has earned more than 100 patents and 200 international awards for artistry and innovation since its inception in 1881. Movado is a brand renowned for its modern design aesthetic and is closely associated with the fine and cultural arts. Today, Movado’s watches are distinguished by this legacy of design innovation and a dedication to the future of time.

    Featured styles:

    1.   Movado bold fusion: A sporty style with a contemporary-cool edge. This BOLD Fusion chronograph features a bronze ion-plated stainless steel 44mm case and a matching link bracelet for a sleek, minimalist effect. Its rich black dial is framed by a matching ceramic bezel and boasts the brand’s iconic dot motif at 12:00, a date window, three sub dials and a minute track with bronze toned accents.

    SKU No: 3600898

    Price: Rs 74,625/-

    2.   Movado bold fusion: This style sits in a 44mm bronze ion-plated stainless steel case with a black ceramic bezel and a bronze chronograph dial on a black silicone strap, a bronze and black accented chronograph dial and ceramic bezel.

    SKU No: 3600854

    Price: Rs 67,125/-

  • The Good Glamm Group appoints Kamal Lath as the group CFO

    The Good Glamm Group appoints Kamal Lath as the group CFO

    Mumbai: The Good Glamm Group, South Asia’s largest DTC beauty & personal care conglomerate announces the appointment of Kamal Lath as group chief financial officer. A Harvard Business School alumnus, and with over 23 years of extensive experience across diverse industries and global exposure, Kamal brings a wealth of expertise in finance, strategy, and leadership to his new role.

    As the newly appointed Group CFO at Good Glamm Group, Kamal Lath will be at the forefront of our financial strategy and execution, playing a pivotal role in shaping the company’s next phase of growth. With his extensive experience in global markets, Kamal will also be instrumental in driving our global expansion plans. His impressive track record includes successfully leading businesses through scale-up initiatives, fundraising endeavors, and M&A integrations across multiple geographies.

    Prior to joining the Good Glamm Group, Kamal held significant positions at renowned organisations including, Case New Holland (CNH), L&T Mindtree, K12 Technoservices (Orchids International Schools), and d.light, where he served as global CFO. Additionally, Kamal served as a Venture Partner at Avaana Capital, a climate and sustainability-focused Venture Capital Fund.  He actively supports and mentors promising startups, focusing on technology-led innovations. These values mirrored the Group’s commitment to inclusive beauty, responsible care, and serving the aspirations of its communities.

    “I’m excited to join Good Glamm Group as Group CFO, bringing my global financial experience to drive growth and innovation. It’s an exciting time in the D2C startup space and joining Good Glamm Group as it gears up for major international expansion is thrilling. I look forward to working with a visionary team dedicated to shaping the future of beauty and personal care, and together, we’ll aim for success and operational excellence.” said Good Glamm Group group CFO Kamal Lath.

    Good Glamm Group group founder and CEO Darpan Sanghvi expressed his enthusiasm about Kamal Lath joining the team, “Kamal’s extensive experience and proven track record in finance and business leadership make him an invaluable addition to our team. He brings with him a wealth of global financial knowledge that will help the group strategically further its international expansion plans.  We are confident that his  vision and expertise will fuel our continued growth and success.”

    A distinguished academic background complements Kamal Lath’s professional achievements. He holds qualifications as a Chartered Accountant and Certified Public Accountant (USA) and is an alumnus of Harvard Business School (HBS). His expertise spans various domains, including corporate and business strategy, P&L management, operational excellence, design thinking, and cross-cultural collaboration, making him a valuable addition to our leadership team.

  • Sprinklr appoints Amitabh Misra as chief technology officer

    Sprinklr appoints Amitabh Misra as chief technology officer

    Mumbai: Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, announced the appointment of Amitabh Misra as chief technology officer (CTO), effective 1 April 2024. Misra will lead all R&D teams across the globe including product and engineering at Sprinklr. He joins the Executive Leadership Team to share his passion for innovative technology to help the company grow and scale. He will report directly to Sprinklr Founder and CEO Ragy Thomas.

    Misra brings over 25 years of experience in building large-scale platforms for companies of various sizes, most recently, serving as vice president of Engineering at Adobe. There he led a global R&D organisation for Adobe’s Experience Cloud Platform including engineers, product leaders, and AI/ML researchers across India, Europe, and the US. Before joining Adobe, Misra was the founder and CEO of GOFro.com and CTO, chief architect, and head of engineering at Snapdeal.com. He holds an MBA degree from the University of California at Berkeley and a BTech degree from IIT Kanpur.

    “For more than fourteen years, Sprinklr has been advancing our AI-powered Unified-CXM platform vision—a vision we believe can revolutionize front office operations for some of the world’s most influential brands,” said Sprinklr founder and CEO, Ragy Thomas. “Sprinklr’s CTO is crucial for our customers, partners, employees, and overall business success. Amitabh has the qualities to lead us in this next phase. He is an exceptional leader with invaluable industry expertise, extensive experience in scaling businesses, and a deep understanding of AI technology. His insight into our industry, customers’ needs, and the evolving landscape of enterprise solutions is unmatched. I am thrilled to welcome him to the team and look forward to our partnership in driving growth for Sprinklr.”

    “As a technology enthusiast, I am passionate about building large-scale technology platforms, powered by the latest in AI research, that are uniquely capable of delivering exceptional value for customers,” said Misra. “It is a very exciting time to join Sprinklr to contribute to advancing the Unified-CXM platform vision and leverage Sprinklr’s cutting-edge AI to support brands who are exceptional at delighting their customers. I am eager to join this amazing team of technology experts, build innovative solutions for our customers, help scale the company, and accelerate new opportunities in the industry.”

    Misra’s appointment comes at a time when the company’s clients are on the digital edge of an exciting future for Unified-CXM. His vision and expertise will help shape the next evolution of Sprinklr and customer experience.

  • Publicis India names Aman Mannan and Shitu Patil as joint national creative directors

    Publicis India names Aman Mannan and Shitu Patil as joint national creative directors

    Mumbai: In a bid to strengthen its creative leadership, Publicis India, a part of Publicis Groupe India, has appointed Aman Mannan and Shitu Patil as joint national creative directors (NCDs). In their new roles, the duo will lead the creative vision for all brands at Publicis India, and report to managing director, Oindrila Roy.  

    Aman has nearly 25 years of experience across leading agencies such as Interface Communication, McCann Erickson, DDB Mudra Group, and Leo Burnett India. Under his creative leadership, these agencies earned widespread acclaim at prestigious events such as Cannes, The One Show, Clios, LIA, ABBYs, and Effies (India and APAC), among others. Additionally, he has served as a jury member at Goafest, Radio Mirchi Awards, and OOH Awards. Aman has worked with a range of brands such as P&G, Unilever, Coca-Cola, Mahindra and Mahindra, Godrej, Sony, Amazon, HDFC Bank, HDFC Life, among others. He has also co-authored the story and screenplay for the popular web show ‘Saas, Bahu aur Flamingo’, earning the nomination for Best Screenplay at the Filmfare OTT Awards.

    A dynamic creative leader with 23 years of advertising and branding experience, Shitu joined L&K Saatchi & Saatchi in 2022, starting her second stint with the Groupe. She has worked with leading agencies like Lowe Lintas, FCB and Publicis Ambience. She also successfully ran her own design agency, Plus One. Shitu’s accolades include D&AD, Effies, ABBYs, and Kyoorius awards, along with jury roles at D&AD and ABBYs. Her diverse brand portfolio features Lakme, Raymond, Cartier, Renault, and others.

    In the new roles as NCDs, Aman and Shitu will leverage their expertise to lead the agency’s creative vision across all offices in India.

    L&K Saatchi & Saatchi and Publicis India CEO Paritosh Srivastava said, “Publicis India has been on an amazing journey of resurgence in the past two years, with a focus on both growth and creative excellence yielding rich dividends. Our impressive portfolio of work and client roster rival that of any top agency in the country. The search for the perfect blend of creative talent and cultural fit was challenging, but in Aman and Shitu, we have found a team of rare creative talent that spans the entire spectrum of creativity. We are confident that these two wonderful people will inspire our teams and clients to new heights.”

    Publicis India MD Oindrila Roy added, “Aman and Shitu are a powerhouse of creativity and their experience in delivering award-winning work reaffirms this. We are confident that as NCDs, they will inspire our teams with new energies.  We are certain that their creative prowess and strategic acumen will contribute to the continued success and growth of Publicis India.”

    Shitu said, “My journey at the agency has been nothing short of exciting and full of learnings. I am thankful to Paritosh, Oindrila, and the entire team for their continued trust and support. I really believe we are as good as our people and my focus is going to be on uplifting and strengthening our teams further to create distinguished work and take both our clients and agency to greater glory. I am excited about this new journey and look forward to closely working with Paritosh, Oindrila and Aman.”

    Aman added, “I am looking forward to working closely with Paritosh, Oindrila, and the team to build on the great work they have already done. I hope to create state-of-the-art solutions, placing art firmly at the centre of our endeavours and infusing new-age work with age-old wisdom. I aim to integrate the best practices of cinema writing and thinking into our projects, contributing to the development of a unique voice for Publicis India.”