ITV

Category: Media and Advertising

  • VAMA.app strengthens leadership with new CTO, CBO appointments

    VAMA.app strengthens leadership with new CTO, CBO appointments

    Mumbai: VAMA.app, a virtual platform transforming the traditional offline Mandir ecosystem into a digital realm, announces the expansion of its leadership team with the appointment of Divick Kishore as chief technology officer (CTO) and Nitin Saxena, previously instrumental within the organisation, ascends to the role of chief business officer- operations & partnership. These strategic hires mark a significant milestone for VAMA.app as it endeavours to fortify its technological infrastructure and propel innovation.

    As the CTO of VAMA.app, Divick will leverage his extensive expertise to drive technological innovation, enhance product offerings, and accelerate the platform’s evolution in the digital spiritual services landscape. Nitin, in his elevated role as chief business officer of operations & partnership, will continue to drive operational efficiencies to new heights, enrich VAMA.app’s strategic partnerships, and spearhead initiatives that will solidify the platform’s presence in the market and fuel its ascent.

    Commenting on bolstering the leadership team, VAMA.app co-founder Manu Jain said, “The future of the astrology and Religious Tech market in India is on a trajectory of exponential growth. The foundational shift in consumer behaviour towards digital spirituality, bolstered by our innovative platform, sets the stage for this expansion. With Divick and Nitin’s impressive backgrounds and visionary leadership, we are poised to propel VAMA.app into its next phase of expansion. Our aim is to enhance the technological infrastructure and business strategies to better serve the digital and spiritual needs of our growing user base.”

    Speaking on his appointment at VAMA.app, Divick Kishore said, “Joining VAMA.app marks the commencement of an exciting chapter where the confluence of opportunity and innovation beckons. I am committed to steering our technological vision towards realising efficiencies and enhancing productivity through the adoption of cutting-edge solutions. Our goal is to elevate the spiritual experience for our users, setting new benchmarks in the digital spirituality realm.”

    Further adding to this, Nitin Saxena, said, “It’s exhilarating to further my journey with VAMA.app in this enhanced capacity. The digital transformation of spiritual services offers a unique landscape to innovate and expand. I look forward to deepening our business strategies, cultivating meaningful partnerships, and driving growth that is both sustainable and impactful. Together, we are set to redefine the spiritual journey for our users, ensuring value creation for all stakeholders involved.”

    Divick brings over two decades of invaluable experience as a tech entrepreneur, showcasing expertise across diverse technological domains. Divick arrives at VAMA.app with a notable background, including a significant tenure as co-founder and former CTO of InstaAstro, where he was pivotal in scaling the platform’s operations significantly since its inception. Divick’s entrepreneurial prowess is evident in his role in establishing GoRapid Technologies, steering it to significant success before its acquisition by PhonePe. This further highlights his exceptional ability to develop, scale, and lead technology-driven enterprises to triumph. His career journey also includes a leadership stint at Times Internet Limited.

    Nitin brings to VAMA.app over two decades of extensive experience spanning various industries including Power, Telecom, ITES, and International Business. He will assume responsibility for overseeing Business Operations and Partnerships. His comprehensive understanding of the D2C business, Go-to-Market Strategy, Mass Retail landscape, Customer Experience Excellence & New Geography Commercial Launches cultivated through extensive engagements across India, Nitin’s distinguished tenure as the Head of Business Development & Expansion to New Geographies at Adani Group driving GTM for launches, streamlining business operations & creating state-of-the-art business processes, coupled with notable accomplishments at Vodafone, underscores his adeptness in driving substantial growth and operational excellence.

    Established in late 2020 by visionaries Aacharya Dev, Himanshu Semwal and Manu Jain, VAMA.app has rapidly evolved to redefine the spiritual landscape for its users. With an impressive roster of partnerships that includes over 250 temples and a network of more than 300 astrologers, VAMA.app stands as a beacon of innovation in the faithtech domain. By offering a comprehensive suite of services such as e-pujas, e-darshans, and astrology consultations, VAMA.app caters to a wide array of spiritual needs, firmly establishing itself as a pivotal platform for those seeking to connect with their faith in the digital age.

  • Eureka Forbes appoints Vikas Jayna as CTO

    Eureka Forbes appoints Vikas Jayna as CTO

    Mumbai: Eureka Forbes Ltd has announced the appointment of Vikas Jayna as its chief technology officer. With a wealth of experience, Vikas’ appointment fortifies Eureka Forbes’ commitment to technological innovation, shaping the company’s trajectory towards a dynamic future.

    Prior to joining Eureka Forbes, Vikas’s professional journey encompasses impactful roles at renowned companies such as Swiggy, OneAssist, Amazon, and InfoEdge India Ltd.

    Vikas Jayna holds an engineering degree in Computer Science and has further honed his skills through an Executive Course in Business Analytics from ISB. Beyond his professional pursuits, Vikas finds solace in traveling, reading books, and cherishing moments with his family, including his parents, wife, and ten-year-old son.

    Expressing his enthusiasm about the new role, Vikas Jayna remarked, “Joining Eureka Forbes as chief technology officer presents an exciting opportunity to leverage technology for enhancing the lives of millions. I look forward to collaborating with the talented team at Eureka Forbes to drive innovation and customer-centric solutions.”

    Eureka Forbes Ltd MD and CEO Pratik Pota commented, “We are thrilled to welcome Vikas Jayna to our Core Leadership Team. His extensive experience and proven track record in technology leadership align perfectly with our vision for innovation and growth. We are confident that under his guidance, Eureka Forbes will continue to set new benchmarks in the industry.”

  • Tilda India and LS Digital collaborated to celebrate Holi by creating flavorful moments

    Tilda India and LS Digital collaborated to celebrate Holi by creating flavorful moments

    Mumbai: LS Digital, a leading independent digital marketing transformation (DMT) company, collaborated with the Tilda India for the Tilda Basmati Rice Holi Campaign, which persuasively captures the spirit of tastes and traditions, demonstrating how food can be a powerful medium for connecting people from all different walks of life.

    The campaign is a short film, that depicts the contrasting ways of two different families celebrating Holi. Despite the differences, both families share a common bond of love, which is food. The film precisely captures the moments of togetherness, where families exchange delicious Tilda Rice dishes. It further highlights the message that food isn’t only about sustenance but also about creating connections and unity.

    Through this campaign, Tilda India and LS Digital effectively demonstrated, how food can bridge the gap between diverse cultures and backgrounds, bringing individuals together in a festive atmosphere of celebration. As we celebrate Holi, remember that while our customs and methods of celebration may differ, the joy and warmth of sharing a meal with loved ones are universal in nature.

    Ebro India marketing head Puneet Kapoor said, “We are excited to introduce our latest creation—a captivating brand film that honors the joyous festival of Holi. As a brand deeply rooted in celebrating diversity, Tilda Basmati Rice takes immense pride in commemorating this vibrant cultural event.

    In our film, we invite you to embark on a heartwarming journey alongside a young child who has recently relocated from Ahmedabad to Mumbai with his family. Amidst the bustling streets of Mumbai, the child discovers the magic of Holi—a festival revered not only for its cultural significance but also for its message of unity in diversity.

    What makes our story truly special is the contrast it portrays, while Holi is traditionally celebrated with fervour and grandeur in Ahmedabad. In Mumbai, it unfolds with a subtle elegance and restraint. Through our lens, viewers witness how the child’s innocence and enthusiasm serve as a bridge between these distinct interpretations of the festival.

    Despite the varying approaches, the essence of Holi shines through, bringing people from diverse backgrounds together in a shared embrace of joy and camaraderie. Our film beautifully captures this spirit of unity amidst diversity, showcasing how Tilda Basmati Rice continues to champion inclusivity and cultural harmony in every celebration.”

    Ebro India managing director Graham Carter said,  “Tilda has always been a brand that promotes unity, festivity, and togetherness. I am excited to share our latest project, the first-ever Tilda Holi Campaign film. In this film, we see how people from every aspect of life, from affluent families in Mumbai to those in India’s heartlands, gather to celebrate Holi. What makes this film genuinely unique is its emphasis on food as a uniting factor. Regardless of cultural differences, food unites people, strengthens friendships, and symbolizes the spirit of celebration. We witness how simple gestures like sharing food can break down boundaries and create enduring memories.”

    LS Digital CCO & SVP, Creative, Social & Design Manesh Swamy said, , “This is the 5th film in the Secret Ingredient Series, where we aimed to celebrate all the key Festivals of India and show how Food brings everyone together, we started with the Ganesh Festival, Diwali, Onam, and now Holi. The hero in all these content pieces was the delicious dishes made with Tilda rice, which helps break a cultural barrier. In cities sometimes the distance between two flats might look longer than it appears, in this film we used the Tilda Rice and Holi festivity as a catalyst to narrow down the gap and color to the audience’s life. We had experimented with long-form content and the completion rate tells us that the audience resonated well with the brand message.”

     

     

  • Manforce Condoms adds an unexpected twist to intimacy this April Fool’s Day

    Manforce Condoms adds an unexpected twist to intimacy this April Fool’s Day

    Mumbai: Manforce Condoms, from the house of Mankind Pharma, has unveiled a campaign on the occasion of April Fool’s Day. Creating a buzz around the launch of new ‘Manforce Realgasm Condoms’ to detect orgasms with a change of colour, the brand ingeniously addresses the issue of fake orgasms in women.

    In the video campaign, the male partner catches his girlfriend faking orgasm using Manforce Realgasm Condoms that change colour every time that the female has an orgasm. Leaving the audience puzzled, the brand disclosed on their D2C website that it has played an April Fool’s Day prank on the viewers.

    The video incorporates the right mixture of excitement, quirkiness, and fun elements to entice the audience. Through this humorous approach, Manforce Condoms aims to break the taboo around fake orgasms and encourages to have open conversations about this common issue in relationships. The campaign has been conceptualized by Grapes, an integrated communication agency.

    Speaking on the occasion, Mankind Pharma associate VP, sales and marketing head Joy Chatterjee said, “Manforce Condoms is known for its innovative campaign with unconventional messaging that aims at elevating the intimacy levels of couples while ensuring safety. This April Fool’s Day, we tried to level up the game by igniting curiosity among the audience. The video invokes a range of reactions by the audience in the form of confusion, disbelief, excitement, to realizing that they have been fooled, it draws their attention to the problem of fake orgasm in women.”

    Elaborating on the same, Grapes co-founder and CEO Shradha Agarwal said, “Working on the April Fool’s Day video for the brand was a very enjoyable experience for us. Abiding by the ethos of the brand, we were continuously involved in coming up with a fresh idea that strikes the right chord among the audience. By initiating conversation around the otherwise undiscussed topic, the video captures the interest of the consumers that play a pivotal role in driving enhanced engagement with the audience.”

  • Abhinandan Gopalsetty elevated to the head of MINI India

    Abhinandan Gopalsetty elevated to the head of MINI India

    Mumbai: The head of sales and marketing at BMW Motorrad, India – Abhinandan Gopalsetty has been elevated to the post head of MINI India.

    In his new role, he is eager to utilise his expertise and insights to spearhead strategic initiatives and propel this iconic brand to new heights in our market. He also expressed gratitude to his esteemed colleagues across BMW Motorrad for their steadfast support.

    Gopalsetty shared the news through a LinkedIn post.

     

  • Sociowash completes nine years in Business, Transitions to SW Network

    Sociowash completes nine years in Business, Transitions to SW Network

    Mumbai: Sociowash, a leading advertising agency, is proud to announce its 9th anniversary in the industry. Since its inception, Sociowash has strived to elevate the brands and partners it engages with through innovative and impactful creative advertising solutions.

    Founded in 2015 by Raghav Bagai and Pranav Agarwal, Sociowash has grown immensely over the last few years with the organisation seeing a 50%+ growth YOY for the last 3 years running. It already had Delhi and Mumbai offices till 2022 and expanded into a 3rd office, New Zealand,  in the 9th year too.  The company works with brands across industries like Tide, Tinder, BMW Motorrad, Viacom18 and more.

    As the agency celebrates this significant milestone, it is poised to embark on an exciting new chapter with its transition to SW Network – an Integrated Advertising Network with verticals that offer brands a holistic approach to marketing. Within the SW Network, Sociowash aims to leverage its expertise across key wings. SW Creative specializes in crafting engaging brand stories and content across digital platforms, while SW Studio the production wing offers comprehensive creative services, including scriptwriting, video production, and artist management. SW Growth Labs is dedicated to developing ROI-centric strategies to deliver quantifiable business impact. SW AI Studios, a first-of-its-kind, AI-led vertical wherein the agency offers AI-backed solutions for its brand partnersComplementing these wings, Youthbeat, a dynamic youth and influencer marketing agency, connects brands with India’s youth pulse, boasting a vast community of over 400,000+ students from 1,500+ colleges nationwide.

    Reflecting on the journey, Bagai said, “As we mark 9 years of Sociowash, we are extremely grateful for the trust and support from our clients, partners, and team. We are excited to up the game with our holistic offering to elevate the creative standards in the industry.
    Our focus is to add value and create impact for our brand partners whether it is through conversations on the internet through viral ideas or end sales through our media vertical, creating impact is key for us. “

    Agarwal shared his sentiments, stating, “Throughout our journey, we’ve stuck to our core values of being quick on our feet, striving for excellence, and always aiming to make a positive difference. As we continue to grow and evolve, our next growth phase is taking us beyond India, and we are focused on laying foundations across the globe to be an India-first but global Advertising network.”

  • Lotus Herbals unveils a new digital campaign for its Safe Sun UltraRx Sunscreen Serum

    Lotus Herbals unveils a new digital campaign for its Safe Sun UltraRx Sunscreen Serum

    Mumbai: Lotus Herbals unveils a digital campaign for its Lotus Herbals Safe Sun UltraRx Sunscreen Serum SPF60++++, a sun protection product. The digital campaign will be showcased on digital and social media platforms across the territory of India and international markets that include Nepal, Bangladesh and Dubai. The DVC focuses on the Lotus Herbals Safe Sun UltraRx Sunscreen Serum SPF60++++, a water-based serum which is crafted with Cica and Hyaluronic Acid. The sunscreen serum provides broad-spectrum protection from UVA and UVB rays and pollutants.

    Through the digital campaign, the brand aims to target a younger consumer base who are demanding in nature. In the brand film, three protagonists representing modern women of today are seen. They want it all and they aren’t afraid to say so, whether it’s relationships or with products they consume. In the film, the three young girls make their demands to someone sitting across from them. Halfway through the film, it is revealed that these young women are expressing their desire for the Lotus Safe Sun UltraRx Sunscreen Serum SPF60++++.

    “At Lotus Herbals we strive to introduce cutting-edge products in the Sun protection category for our discerning consumers. We are excited about our latest innovation, Lotus Safe Sun UltraRx SPF60++++, a unique water-based sunscreen serum. Our new campaign targets a younger audience and highlights the modern women’s high expectations,” said Lotus Herbals chairman and managing director Nitin Passi.

    The brand will run the DVC on social media and digital platforms across India and international markets that include Nepal, Bangladesh and Dubai. Targeting a specific audience of Gen Z consumers, the brand will utilise programmatic advertising to deliver ads to audiences based on parameters such as shopping patterns. The campaign will also run on the brands’ social media platforms including Facebook, Instagram, YouTube and the Lotus Herbals website. In-store branding and POP will include banners, danglers, table-tops and posters to attract eyeballs and enhance brand visibility.

  • coto welcomes Ankita Gupta, CEO & founder at Digitactix, as their new community advisor

    coto welcomes Ankita Gupta, CEO & founder at Digitactix, as their new community advisor

    Mumbai: coto, a leading community-driven platform, proudly announces the addition of Digitactix CEO & founder Ankita Gupta to their team as their new community advisor. As a seasoned entrepreneur and digital marketing expert, Ankita Gupta brings extensive experience and expertise in digital marketing to the coto platform.

    Over the span of eight years, Ankita has led her team at Digitactix to successfully serve over 250 global clients earning her various accolades. At coto, she will play a crucial role in advising the consultants and experts on digital marketing trends, social media engagement, and brand positioning. This will further help the consultants and experts at coto to build compelling digital marketing campaigns for their respective communities and also empower them with diverse perspectives, experiences, and expertise that will hone their entrepreneurship skills online.

    Ankita expressed her enthusiasm for partnering with coto, stating, “I believe that digital marketing isn’t merely a choice but a revolutionary change that compels startups to rewrite their marketing playbooks. By joining coto’s Community Advisory Board, I am excited to share my expertise and collaborate with women on innovative marketing strategies that drive diverse communities toward success. Together with coto, our emphasis will be on fostering community, practising ethical marketing, and sharing knowledge, alongside the focus on women-led Q&A content, quick consultations, and round-the-clock support for women, which distinguishes coto as the preferred social community platform for women.”

    coto co-founder Aparna Acharekar, commented on Ankita’s recent onboarding, stating, “As a women-led platform, we are thrilled to announce that Ankita’s inclusion as one of our community advisors serves as an inspiration for all our coto communities. With digital empowerment advocates like Ankita on board, I am confident that we will create content and commerce opportunities to secure financial independence for women.”

    Ankita’s educational experiences at prestigious institutions such as IIM Ahmedabad and Harvard have honed her business expertise, and her background at the Indian Institute of Modern Management in Pune has solidified her marketing fundamentals.

    Apart from digital marketing, Ankita is also dedicated to sustainability. She firmly believes that in the digital realm, sustainability isn’t just an option but a necessity for the future. Her dedication to integrating sustainable solutions into digital marketing strategies has set her apart in the industry.

  • Mad Angles launches “Phool & Kranti”

    Mad Angles launches “Phool & Kranti”

    Mumbai: April Fool’s Day has always been all about pranksters while leaving victims with red faces from embarrassment. Bingo! Mad Angles is here with “Phool & Kranti”, offering a Mad solution to get back at pranksters who play the same old pranks year-on-year.

    How? The brand has created a ‘Mad Angles Phool’ GIF which people can access by typing in “April Phools Day” into the GIF section of their Whatsapp, Instagram and Facebook keyboards.

    Now, you can “Phool” the pranksters too, figuratively and literally. So, this year, don’t get mad; get even with your pranksters by simply giving them a Phool and show them who owns the day!

     

  • ITC Master Chef Creations is the ‘Official Gourmet Food Partner’ for RCB for second year

    ITC Master Chef Creations is the ‘Official Gourmet Food Partner’ for RCB for second year

    Mumbai: ITC Master Chef Creations, renowned for its delectable range of  North Indian delicacies, is excited to announce its partnership with  Royal Challengers Bengaluru (RCB) as the ‘Official Gourmet Food Partner’ for Indian Premier League (IPL) 2024. This partnership highlights the shared values of two powerpact brands, with RCB displaying moves on the field and ITC Master Chef Creations bringing exciting tastes beyond the game. This collaboration will once again provide a flavourful experience for everyone in Bengaluru.

    Throughout this season, fans can look forward to an experience driven by ITC Master Chef Creations’ dedication to top-notch quality and authenticity. From Chole Kulche and Dabeli to Biryanis and Kebabs, the brand’s  RCB Special menu is sure to tantalize taste buds. This time cricket fans can savour a menu featuring a variety of delightful dishes, whether its snack platters or refreshing Shikanji there’s a treat for everyone’s craving, during the matches.

    Bringing the RCB enthusiasm outside the stadium, this season, ITC Master Chef Creations has introduced RCB Special Menu, to allow fans to savour their meals conveniently through the Swiggy app at home, guaranteeing they catch every epic moment of the match without any interruptions.

    Speaking on the occasion, ITC Food – tech VP & business head Rohit Bhalla said, “We are delighted to return as the official Gourmet Food Partner for Royal Challengers Bengaluru for IPL 2024. This partnership continues to celebrate shared values of authenticity and a passion for creating unparalleled experiences during the match. We’re even more excited to offer an expanded menu with even more delicious options for fans and the added convenience of Swiggy delivery. Hope our collaboration continues to fuel the passion of RCB fans throughout the season.”