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Category: Media and Advertising

  • ANTS Digital unveils #TheLinesWeDraw campaign

    ANTS Digital unveils #TheLinesWeDraw campaign

    Mumbai: With increasing competition to make an impact in the marketing world, brands and marketers have often blurred the lines of ethics and responsible marketing communications. To raise awareness against these practices, ANTS Digital. a fully integrated marketing communications agency, has launched a unique campaign #TheLinesWeDraw to establish awareness around responsible communication.

    A series of six innovative creatives and reels, #TheLinesWeDraw is aimed to create awareness through social media to highlight ethical way of marketing.  It is intended for the entire industry to look within and question if they have gone overboard with their campaign for their clients putting their reputation on stake.

    Through this new campaign, ANTS Digital reiterates its core values of ethical communications that includes respect, clarity, honesty, integrity, authenticity, and inclusiveness; these values are what have driven the integrated marketing efforts for a diverse range of clients at the agency.

    Speaking on the importance of responsible marketing communications, ANTS Digital CEO Sanjay Arora said, “Keeping communication ethical should be the bedrock of all campaigns. As agencies we have a very important role to play and there is a very thin line between what is right and acceptable and what is not. It is the responsibility of agencies to counsel clients and avoid communication that crosses the line. Through this campaign we wanted to create an awareness and send a strong message to the industry to responsibly use communication for their brands. Sharing this message through our social media handles, we are sure it will bring some positive change in the industry.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by ANTS Digital (@antsdigital)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by ANTS Digital (@antsdigital)

     

    ANTS Digital has a proven track record of delivering some of the best and award-winning creative campaigns. ANTS Digital aims to deliver many more responsible marketing campaigns to clients across all sectors and deliver the best future-forward marketing while sticking to the core values of #TheLinesWeDraw.

  • FCB/SIX India appoints Gagan Prabhakar as VP – CX operations and Arun Iyer as Sr. director – CRM

    FCB/SIX India appoints Gagan Prabhakar as VP – CX operations and Arun Iyer as Sr. director – CRM

    Mumbai: FCB/SIX India has appointed Gagan Prabhakar and Arun Iyer as VP – CX Operations and Sr. Director – CRM, respectively.

    In his new role at the agency, Gagan will lead CRM, web strategy, and content verticals.

    Arun, on the other hand, will be responsible for leading the development and implementation of personalisation, and data-backed strategies, and managing the CRM team for delivering omnichannel customer experiences for FCB/SIX India’s clients.

    Gagan moved from Dhani Stocks, where he was the general manager of marketing, whereas Arun was the lead strategy consultant at Mirum India.

    With over 17 years of experience, Gagan has also worked with HDFC Bank, Indiabulls Group and most recently Dhani Stocks. Arun comes with over a decade of experience and has been associated with companies like Mirum India and The Walt Disney Company.

    Speaking on the new hires, FCB/SIX India, CBO Ankit Banga said, “At FCB/SIX India, we understand the power that creativity, data, and technology together possess in delivering an exceptional customer experience. The inclusion of Gagan and Arun strengthens our CX division, enriching it with their data proficiency and extensive experience in large-scale CRM campaigns across finance, healthcare, and the QSR sectors. Additionally, we’re enhancing our Salesforce capabilities to better serve a significant portion of our clientele.”

    FCB Kinnect and FCB/SIX India CEO Rohan Mehta added, “Welcoming Gagan and Arun aboard will synergise creativity and technology, bringing exceptional customer experiences (CX) across all our client offerings, to further strengthen our focus on using ‘creativity as an economic multiplier’.”

    FCB/SIX India VP – CX Operations Gagan Prabhakar said, “I’m thrilled to be part of FCB/SIX India and FCB Kinnect and I believe in the company’s philosophy of Growth, Glory, and Guts. I’m confident that by leveraging a data-centric approach and our innovative solutions across web verticals, we can help our clients achieve significant growth in the digital landscape.”

    FCB/SIX India Sr. director – CRM Arun Iyer said, “I’m all geared up to join FCB/SIX India and leverage my passion for data-driven strategies, to build meaningful customer relationships and drive business results. Given the agency’s culture of innovation, I look forward to pushing the boundaries of what’s possible, ensuring we continue to set new benchmarks for excellence in connecting brands with their audiences in the most impactful ways.”

  • Yatra Online Ltd appoints Dr Anup Wadhawan as the new independent director

    Yatra Online Ltd appoints Dr Anup Wadhawan as the new independent director

    Mumbai: Yatra Online, Inc (NASDAQ: YTRA), through its Indian subsidiary, Yatra Online Ltd (“Yatra”), India’s largest corporate travel services provider (source: CRISIL report) and a leading online travel company in India among OTA players in terms of gross booking revenue and operating revenue, for fiscal year 2023, has announced the appointment of Dr Anup Wadhawan as an independent director of the company. The appointment of Dr Anup Wadhawan is effective 1 April 2024, for a tenure of three consecutive years.

    Dr Wadhawan holds over 40 years of extensive experience in international trade, finance, development administration, public administration, academics, international development organizations, the private sector, arbitration and conciliation, and policymaking experience at the national level in commerce and finance and at the provincial  level in urban development, forest and environment, rural development, law and order, land revenue administration, education, and annual expenditure planning.

    “We are delighted to welcome Dr Wadhawan to our Board of Directors,” said Yatra Online Ltd whole-time director and CEO Dhruv Shringi. “His extensive experience and proven leadership will be instrumental as we navigate the evolving landscape of the travel industry and pursue our strategic objectives. I truly believe, given his experience and passion, that he will be an invaluable addition to our board of directors.”

    Commenting on his appointment, Wadhawan said “I am honoured to join the very distinguished Yatra Online team as an Independent Director. It is an exciting opportunity to contribute to a company that is at the forefront of revolutionizing the travel industry. Together, I am confident we will achieve remarkable growth and success, delivering exceptional value to customers and stakeholders alike.”

    Dr Wadhawan is currently serving as an independent director on the board of various companies, such as Cred Avenue Securities Pvt Ltd, Bajaj Allianz General Insurance Company Ltd, and Bajaj Allianz Life Insurance Company Ltd. He is also acting as an Advisory Board Member of Association of Small & Medium Knowledge Industries (ASMKI), GoodGovern, a corporate governance entity.

  • NetSetGo Media appoints Abhishek Tiwary as business head

    NetSetGo Media appoints Abhishek Tiwary as business head

    Mumbai: The trailblazer mobile advertising and digital media solutions provider, NetSetGo Media, gladly appoints Abhishek Tiwary as its business head. Led by empowering leadership and a clear vision of business branching and expansion, both locally and internationally, Abhishek has the strategic skills and the experience from past leadership to play a tremendous role at NetSetGo Media. This move symbolises not only a turning point but also a path-paving initiative on behalf of the company as it dashes forward with an ambition of reshaping the Affiliate/Ad Networks’ market standards and leading to an unprecedented customer experience.

    Abhishek Tiwary has confidence surpassing Google Sandbox Unintended challenges with intelligent approaches and deploying organic ways to push the boundaries of media distribution. He vows to establish an industry that will be known for creative freedom and transparency, and will be led by a management of the best players who are passionate about surpassing industry standards as well as exceeding clients’ expectations.

    “NetSetGo Media is, and always be, number one in adapting to the Internet media, ” stated Abhishek Tiwary. “I am very proud to be a part of this dynamic team that rides the digital wave,” he went on. “I will utilize the combined effort and skills that lie within the company to ensure that we are at the forefront of customer service through constant innovation.”

    While Abhishek Tiwary goes on adding few high-value accounts to his portfolio, it is his innovative skills and his dedicated effort that have positioned him among the Myntra, ClearTrips, and Navi accounts. Now, looking forward to shoulder this responsibility makes him accountable towards managing and growing this portfolio for the new role. His strategic acumen and client-centric approach have consistently driven remarkable success, with some accounts experiencing extraordinary growth of up to 20 times under his leadership.

    NetSetGo Media’s position as a key player in its industry gains important momentum with the appointment of Abhishek Tiwary as business head, marking the beginning of the global expansion and innovation of the organisation. The company hopes to improve its successes under his leadership and assisting firms around the world to achieve their unrivaled objectives.

  • NK Proteins onboards Bhavna Shah as deputy CEO

    NK Proteins onboards Bhavna Shah as deputy CEO

    Mumbai: NK Proteins Pvt Ltd, an oil company with the popular brand ‘Tirupati’, named Bhavna Shah as deputy CEO. Shah’s expertise and leadership will advance strategic plans and long-term vision.

    Her strategic insights and industry acumen will guide the company through market changes and growth exploration. She will oversee operations in Mumbai.

    Shah, with a distinguished 30-year career, brings vast experience and strategic vision to her new role. She led initiatives in product promotion, sustainability, and trade relations as head of the Malaysian palm oil council for India, Bangladesh, Nepal, and Sri Lanka, earning recognition as an industry leader.

    Shah has a notable career, having been the past president of the Maharashtra Chapter and co-chair of the national board of advisors for the MSME & Startups Forum for Aatmanirbhar Bharat. She also made valuable contributions as an independent director for Ruchi Soya Industries Ltd.

    Throughout her career, Shah has advised management on market development strategies and formulating policies to achieve organisational objectives. Among her notable achievements, Shah was honoured as the first woman to receive the prestigious ‘Globoil Person of the Year’ award in 2018 for her outstanding contributions to the vegetable oils trade and industry. She has also been recognised by SCODET ASIA with a Special Award for her exceptional industry contributions.

    NK Proteins Pvt Ltd chairman and MD Nimish Patel said, “Ms. Shah’s appointment underscores NK Proteins’ commitment to strengthening its leadership team with seasoned professionals who align with its strategic objectives. The company remains dedicated to excellence and innovation in the industry, with Ms. Shah poised to play a pivotal role in driving its strategic initiatives forward.”

    NK Proteins P Ltd MD Priyam Patel added, “We extend our warmest welcome to Ms. Bhavna Shah and look forward to leveraging her leadership to drive our company towards new heights of success. With her extensive experience and strategic acumen, we are confident in Ms Shah’s ability to drive our company’s growth and success.”

    Commenting on her appointment, Bhavna Shah stated, “I am honoured to join NK Proteins Ltd as Deputy CEO and look forward to contributing to the company’s growth and success. NK Proteins is a prominent player in the edible and non-edible oil sector and consistently pursues excellence and innovation. I am excited about the opportunities ahead.”

  • Ranveer Singh and Bold Care’s teleshopping parody promotes ongoing #TakeBoldCareOfHer initiative

    Ranveer Singh and Bold Care’s teleshopping parody promotes ongoing #TakeBoldCareOfHer initiative

    Mumbai: Following the massive success of their first brand film, Bold Care, a sexual health and wellness brand, has unveiled the second installment of their innovative #TakeBoldCareOfHer campaign. The latest brand film, which showcases Bold Care’s bestselling product, EXTEND Delay Spray, designed to help men last longer in bed, features Bold Care’s co-founder & Indian superstar, Ranveer Singh, hilariously taking on the role of a teleshopping show host.

    Reuniting Ranveer with famed internet personality Johnny Sins, the ad blends comedy with informative content, continuing Bold Care’s iconic style of educating and entertaining. From the creative minds of Tanmay Bhat, Devaiah Bopanna, and their team, the brand film was directed by Ayappa KM, maintaining the high standard of creative excellence set by Bold Care’s previous collaborations. Produced by Earlyman Films, a leader in the ad production industry, the brand film exemplifies its commitment to breaking taboos and fostering open conversations about sexual wellness.

    Bold Care co-founder Rajat Jadhav expressed his enthusiasm for the new ad film, stating “With the phenomenal response to our first ad film #TakeBoldCareOfHer and the sheer brilliance of Ranveer, we’re glad that we took the big step to address men’s sexual health and wellness in India. Our intention was simply to start a dialogue for a portion of society that typically avoids discussing these topics. Our previous ad received widespread acceptance & generous love from the audience. Now, we’re returning back with another ad that combines comedy and awareness to further strengthen our narrative on men’s sexual health conversations”.

    Co-founder and the star of the campaign Ranveer Singh shared his thoughts: “Bold Care’s mission is to champion men’s sexual health and spearhead meaningful conversations through innovative methods aimed at raising awareness. The success of the first brand film has been overwhelming. It resulted in the brand witnessing growth upwards 10X on orders and we are looking forward to this one as well.”

  • Goldi Solar partners with Mumbai Indians as official solar energy partner

    Goldi Solar partners with Mumbai Indians as official solar energy partner

    Mumbai: Goldi Solar, a quality-conscious solar brand, has announced its partnership with Mumbai Indians, five-time champions, as their official partner and official solar energy partner for the season. This collaboration signifies Goldi Solar’s dedication to driving the growth of the solar industry in India and contributing to the nation’s goal of achieving 100 per cent reliance on renewable energy by 2070. Moreover, the partnership aims to raise awareness nationwide and establish Goldi Solar as a household name.

    Aligned with Mumbai Indians’ passion and excitement, Goldi Solar is focused on promoting the adoption of renewable energy solutions while leveraging the spirit of cricket to advocate for a cleaner and greener future. Through this partnership, Goldi Solar will utilize its rights as the official partner of Mumbai Indians and run marketing engagement campaigns to connect with passionate cricket fans.

    To engage with consumers, Goldi Solar will host a slew of promotional activities, including Instagram contests, with exciting giveaways like player signed bats, t-shirts, and match tickets for Mumbai Indians’ home games at Wankhede Stadium in Mumbai. Additionally, Goldi Solar will introduce co-branded merchandise and stationery items ensuring widespread visibility.

    Expressing enthusiasm about the partnership, Goldi Solar Pvt Ltd founder & MD Capt Ishver Dholakiya commented, “The collaboration between Goldi Solar and Mumbai Indians is truly monumental. Cricket, renowned for its unifying essence, has the power to bring people of diverse cultures and ages together. Partnering with Mumbai Indians, an iconic franchise that has captured the hearts of millions, presents an incredible opportunity for Goldi Solar to extend its reach and impact across the nation. At Goldi Solar, we uphold values of quality, resilience, innovation, and excellence, values exemplified by the Mumbai Indians team both on and off the field.”

    A Mumbai Indians spokesperson said, “We are glad to have Goldi Solar come on board as a partner whose focus is on having a strong impact on the society. With the partnership, Goldi Solar will be able to reach out to our MI Paltan and drive impactful storytelling.”

  • “We aim to continue being a reliable partner in innovation”: Tagglabs’ Hariom Seth

    “We aim to continue being a reliable partner in innovation”: Tagglabs’ Hariom Seth

    Mumbai: AI just isn’t reshaping marketing; it’s sculpting a whole new era of content creation. Leading this charge is Hariom Seth, the visionary founder of Tagglabs. With an innovative blend of data-driven marketing and AI-driven products, Seth revolutionises the creative landscape. His pioneering approach not only redefines industry standards but also envisions a future where AI seamlessly integrates with creative processes, unlocking unparalleled potential for personalised storytelling.

    Indiantelevision.com in conversation with Tagglabs founder Hariom Seth discussed their USP, on incorporating AI into their solutions, and more…

    Edited Excerpts:

    On Tagglabs revolutionising experiential marketing since its inception in 2011

    Founded in 2011, we are a pioneering tech-based marketing agency revolutionizing the field of experiential marketing. Our track record includes 5000 plus activations across India and beyond. Our expertise spans domains like virtual production, content creation, information technology, VR, XR, IoT, RFID, and AI.

    On Tagglabs setting itself apart from other tech-based marketing agencies, and the unique value it offers to its clients

    We distinguish ourselves as a trendsetter and a reliable innovation partner. We have executed Virtual Reality events as early as 2012, demonstrating our unwavering commitment to pushing boundaries. Also, we were one of the first marketing agencies to incorporate AI into our solutions. Demonstrated by groundbreaking campaigns like the AI-generated “India India” music video for boAt during the ICC Men’s Cricket World Cup and the personalised “A Billion Films for A Billion Fans” campaign by Royal Stag. Our journey is fueled by creativity, technology, and a passion for enhancing user experiences.

    On Tagglabs approaching design thinking to stay ahead of the curve in the ever-evolving technology landscape

    We embrace design thinking, a non-linear, iterative process that enables us to understand users, challenge assumptions, redefine problems, and create innovative solutions. By staying attuned to the latest trends and technologies, we ensure constant growth and skill enhancement. Our holistic design thinking process sets trends in technology, digital products, and martech.

    On incorporating AI into your solutions

    Our team at Tagglabs has a hallmark of pushing boundaries. We focus on creating seamless immersive experiences that captivate everyone involved, from organizers to attendees. Additionally, we incorporate AI into our solutions, as demonstrated by groundbreaking campaigns like the AI-generated “India India” music video for the ICC Men’s Cricket World Cup and the personalized “A Billion Films for A Billion Fans” campaign by Royal Stag. Our journey is fueled by creativity, technology, and a passion for enhancing user experiences.

    On some of the key clients and successful activations, Tagglabs has undertaken

    Over the past decade, we have successfully delivered 5000-plus activations across India and internationally. We’ve collaborated with notable clients such as Amazon, boAt, Honda, HP, Royal Stag, Nasscom, and Samsung.

    On Tagglabs’ goals and aspirations for the future, both in terms of business expansion and technological innovation

    We aim to continue being a reliable partner in innovation. Our main goal is to become a global leader in technological innovation. We plan on opening offices pan India and abroad. Our commitment to seamless immersive experiences and cutting-edge solutions will likely drive our future endeavors.

  • Asia Society India Centre board names Sangita Jindal new chair

    Asia Society India Centre board names Sangita Jindal new chair

    Mumbai: The Asia Society India Centre Board has announced the election of  Sangita Jindal as the new chair of the board. Her role will be effective from 1 April 2024. “I am so delighted to welcome Sangita Jindal as chair of the Asia Society India Centre Board. She has been an immense support to  our mission in South Asia and her work to support contemporary art in India  and South Asia has been a transformative force; I look forward to working  with her to strengthen Asia Society’s footprint in South Asia,” said Asia Society India Centre CEO Inakshi Sobti.  

    Sangita Jindal is president, of Art India and chairperson of the JSW Foundation, which is responsible for the social development projects of the JSW Group of Companies. In the twenty years that she has been spearheading the JSW Foundation, it has enlarged its scope of activities in the areas of education,  health, livelihood creation, local sports development and conservation of arts and cultural heritage. She established the Jindal Arts Centre in 1992 and founded Art India, India’s premier art magazine, in 1994. She was among the team that conceptualised the Kala Ghoda Arts Festival and was awarded the  Eisenhower Fellowship in 2004. She has founded the Hampi Foundation that has undertaken conservation work at three temples in Hampi. She is a Global  Trustee of Asia Society and a member of the Board of the National Culture  Fund, Trustee of the World Monument Fund, advisor to TEDxGateway and a member of the IMC Ladies’ Wing Art, Culture and Film Committee.  

    Founded in 1956 by John D. Rockefeller 3rd, Asia Society is a nonpartisan,  nonprofit institution with major centers and public buildings in New York,  Houston and Hong Kong, and offices in Los Angeles, Manila, Melbourne,  Mumbai, San Francisco, Seattle, Seoul, Sydney, Tokyo, Washington, D.C. and  Zurich. The India Centre was founded in 2006; it is the only Asia Society  Centre in South Asia and aims to encompass all of the subcontinent in its mission to bring together diverse perspectives on modern Asia and cultivate a nuanced understanding of Asia-Pacific affairs. To learn more about Asia Society India, head to asiasociety.org/india. 

  • SUGAR Cosmetics marks seven years of foundation stick with Born To Lead campaign

    SUGAR Cosmetics marks seven years of foundation stick with Born To Lead campaign

    Mumbai: SUGAR Cosmetics, an omnichannel beauty brand, and a cult favourite amongst Gen Z and Millennial consumers added a vibrant twist to the Holi celebrations in Mumbai. The brand painted the city yellow as the sensational billboards launched its new campaign, “Born to Lead, Not Follow” to celebrate seven years of the launch of India’s highest-selling foundation stick* and the unstoppable spirit of women that SUGAR represents. The campaign features Ace of Face, India’s first foundation stick range –which was launched back in 2017 in 22 inclusive shades from light to deep – the maximum launched by any Indian brand to date.

    Since launch, the Ace of Face foundation stick has steadily grown to become SUGAR’s second-highest selling range. The decision to launch shades for such a wide range of skin tones was a message by the brand to not just help in transforming looks but also inspire people to embrace their uniqueness and conquer the world with invincible confidence. Over the past nine years since the launch of SUGAR Cosmetics in India, the brand has consistently anticipated and met customer demands, maintaining its edge in a fiercely competitive market. With a passion for leadership rather than conformity, SUGAR Cosmetics has continually positioned itself at the forefront of the beauty industry.

    Commenting on the campaign, SUGAR Cosmetics co-founder, and COO Kaushik Mukherjee said, “The campaign’s creative thought of “Born to Lead, Not Follow” salutes the spirit of being unstoppable, breaking barriers and challenging societal norms, to create something unique and special. This spirit drives the brand’s core ethos and its product offerings for our consumers. The stellar seven years of the bestseller foundation stick, Ace Of Face, stands testimony of our brand ethos and dedication to providing distinctive value products.”

    The campaign is currently live across outdoor media and digital platforms. Billboards can be seen at various locations including in Mumbai at Vakola Flyover @Western Expressway, Sahara Star Junction @Western Expressway, Gokhale Bridge off Western Expressway, and Andheri-Jogeshwari highway among others.                      

    Kaushik Mukherjee’s candid take on SUGAR’s Ace of Base foundation stick product journey