ITV

Category: Media and Advertising

  • MediBuddy advocates for equitable access to quality healthcare on World Health Day

    MediBuddy advocates for equitable access to quality healthcare on World Health Day

    Mumbai: MediBuddy, a digital healthcare platform has launched a powerful new campaign on the occasion of World Health Day. The campaign -#MyHealthMyRight- envisions a future where high-quality healthcare is universally accessible through convenient video consultations, available 24/7, 365 days a year.

    India, a land of diverse landscapes and cultures, is marred by inadequate access to healthcare in remote areas. For millions of Indians, especially those in the hinterlands, the struggle to access qualified doctors and healthcare facilities remains a significant hurdle. Through this World Health Day campaign-#MyHealthMyRight, MediBuddy seeks to illuminate the transformative potential of online video consultation in overcoming geographical barriers and bringing healthcare to every doorstep. By leveraging technology, MediBuddy connects patients with doctors remotely, enabling video consultations within minutes via smartphones. This revolutionary approach eliminates the need for arduous journeys to distant cities and makes quality healthcare accessible to individuals regardless of their location.

    Speaking about the campaign, MediBuddy SVP, head of marketing, partnerships & PR Saibal Biswas – “Lack of access to quality healthcare remains a sobering reality for millions of Indians, especially in rural and remote areas. On this World Health Day, we celebrate the immense potential of technology to bridge the healthcare gap in our nation. As we strive to build a healthier world, it is quintessential that we walk alongside every patient on their journey towards better health. Creating an empathetic healthcare system that uplifts everyone in our community requires us to see through their eyes, understand their unique needs, and provide care to one and all. Through this campaign, we at Medibuddy, envision a future where every individual has equitable access to healthcare regardless of their geographical location by providing online video consultation, remote diagnostics, and a vast network of medical partners. This video signifies not only MediBuddy’s dedication to providing 24×7 access to high-quality healthcare, especially focusing on preventive care but also our unwavering belief in empowering individuals to prioritise their well-being.”

    The campaign comes at a pivotal time when the importance and potential of accessible healthcare have never been more evident. With the ongoing challenges posed by the COVID-19 pandemic and the persistent disparities in healthcare access, digital healthcare serves as a beacon of hope, ensuring better access to quality healthcare services and resources. At MediBuddy, we are determined to bridge this gap by bringing world-class healthcare directly to the doorsteps of Indians across the nation through the power of technology.

    The World Health Day campaign-#MyHealthMyRight is aimed at raising awareness about the importance of healthcare accessibility and encouraging individuals to take proactive steps toward prioritising their well-being. The campaign advocates for a society where quality healthcare is not merely a privilege but a fundamental right for billions of Indians, transcending geographical barriers. The campaign video is titled ‘The future is here | Digital healthcare | World Health Day 2024 | #MyHealthMyRight’ and is one minute 24 seconds long. The video will be amplified across all social media platforms.

  • Lloyd unveils designer ACs with new campaign

    Lloyd unveils designer ACs with new campaign

    Mumbai: Lloyd, a leading consumer durables brand from Havells India, introduces industry’s first designer Lloyd AC’s range in its latest campaign with leading Bollywood couple Ranveer Singh and Deepika Padukone. The campaign features the stunning range of Lloyd Stellar & Stylus air conditioners, with technologically advanced features like mood lighting and changeable fascia. These designer ACs are specifically engineered to enhance the aesthetic appeal and décor of your home, setting a new standard for elegance and style in the market.

    Lloyd Stellar air conditioner is a marvel of modern technology, skilfully blending unparalleled cooling efficiency with artistic elegance. The advanced unit offers customizable mood lighting to set the perfect ambiance by simply changing the colour of Ambi-Lighting to the colour of your mood with direct voice command for effortless control. Its capability to deliver efficient cooling even in extreme temperatures of up to 60 degrees Celsius is matched by its superior filtration system that maintains air purity.

    The Lloyd Stylus series stands out as India’s first designer AC with changeable fascia’s, allowing for seamless integration with home decor. The Stylus’s 6-in-1 convertible cooling, WiFi connectivity, and voice-enabled adjustments ensure a tailored comfort experience.

    A powerful campaign has been created to enhance the promotion of the Lloyd air conditioners. Lloyd campaign weaves a compelling narrative, showcasing a sweet banter between Ranveer Singh and Deepika Padukone. The ad film showcases a thoughtful gesture by a husband selecting a Lloyd AC for its design compatibility with their home decor, sparking initial concern from his wife about decision-making without her input. Her frustration turns to admiration as the Lloyd Stellar air conditioner’s cool breeze and mood lighting feature, demonstrate the husband’s considerate choice. The campaign emphasizes features like mood lighting, direct voice command, and maintaining indoor air quality.

    Lloyd EVP Alok Tickoo said, “We are thrilled to introduce our first designer Lloyd air conditioner models – the Stellar & Stylus. This launch underscores our dedication to reinforcing our footprint in the northern region, with a keen focus on catering to the nuanced needs and preferences of our consumers. As India’s premier designer air conditioning line, the Lloyd AC series not only boasts state-of-the-art features such as mood lighting, direct voice command, and the innovative ‘ifeel’ technology, and the pioneering ‘ACP AC Convertible to Purifier’. Emphasizing smart capabilities through the Havells SYNC app for real-time indoor air quality monitoring, these models promise unparalleled comfort and superior air quality, tailored for the aesthetically discerning consumers”.

    Commenting on the campaign, Havells India Ltd EVP – brand marcom Rohit Kapoor said, “To highlight our innovative Lloyd air conditioner range, we are delighted to partner with Ranveer Singh and Deepika Padukone for the campaign. Our campaign beautifully integrates the product’s features within an engaging narrative, highlighting the unique aspects of our offerings. The home environment serves as the perfect backdrop to demonstrate and highlight the use of consumer durables. Thus, our brand promise, ‘Khayaal jo ghar ko ghar banaye,’ aligns with our ambition to cultivate deeper trust and a stronger connection with our air conditioner range. The campaign will enable us to dial brand preference and premiumisation”.

    The mega campaign will be supported with extensive media push. The 360-degree campaign is live and promoted across all mediums – television, digital, print, outdoor and BTL and retail visibility. It will be aired on Star sports -IPL series, GEC, movies, news, and regional channels.

  • QNET India launches Healthy Living campaign

    QNET India launches Healthy Living campaign

    Mumbai: In celebration of World Health Day, QNET India has kicked off a vibrant social media initiative labelled #HealthyLiving with Natose Stevia. This campaign aims to spotlight the importance of reducing sugar intake and embracing healthier alternatives like stevia, a natural sweetener.

    With engaging content, QNET urges people worldwide to prioritise healthy living as a personal responsibility. By swapping sugar with stevia, individuals can enjoy sweetness without the negative health effects associated with excess sugar consumption. Natose Stevia, being a natural, zero-calorie option, avoids spikes in blood sugar levels, making it ideal for weight management, diabetes management, and overall health improvement. Its natural composition, absence of artificial flavours, minimal calories, and low glycemic index positions it as a top choice for all age groups. Exclusively available on the QNET India e-store, one can explore about the Nutriplus Natose product at https://www.qnetindia.co/natose-stevia/

    On the occasion of World Health Day, celebrated Chef Ayesha Nallaseth, in collaboration with QNET India, unveiled her personal fitness journey and the role Nutriplus Natose played in it. Through a recently released video, Ayesha candidly discusses the dangers of white sugar and praises Nutriplus Natose as her sweet salvation. Natose, a natural sugar substitute with zero calories, is perfect for sweetening foods and beverages, and it can even be used for baking and cooking! Chef Ayesha showcased a delightful breakfast recipe for Stevia-based Nutriplus Natose Choco Chip Cookies, demonstrating that anyone, regardless of age, can embrace fitness from the comfort of their own home.

    “What better way to sweeten life naturally? Unlike other sweeteners on the market, Nutriplus Natose leaves no aftertaste in your mouth. This World Health Day, we’re proud to reaffirm our Nutriplus brand commitment to healthy living every day,” commented QNET India region head of corporate communications Nischal C.

  • Weekend Unwind with Chtrbox’s Mrunali Dedhia

    Weekend Unwind with Chtrbox’s Mrunali Dedhia

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind-a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have Chtrbox vice president Mrunali Dedhia.

    Mrunali joined CHTRBOX in 2016 as its first team member and has since played a pivotal role in its growth. With over 8 years of experience in creator marketing, she has led multiple divisions and key partnerships, driving the company’s expansion into new markets. As Vice President, her expertise in influencer marketing and business operations has been instrumental in solidifying CHTRBOX’s position as a leading player in the industry. With her leadership, CHTRBOX is set to thrive in the evolving influencer marketing landscape.

    Without further ado here it goes…

    Your mantra for life

    “In a world where you can be anything, be kind!”

    A book you are currently reading or plan to read

    I’m currently reading “Ikigai: The Japanese Secret to a Long & Happy Life”, and I’m finding it incredibly interesting and insightful! The book offers a unique perspective on well-being and happiness & encapsulates the essence of finding purpose & joy in everyday life.

    Your fitness mantra

    In the midst of our hectic schedules, daily gym sessions or home workouts isn’t always realistic (for me). However, my nutritionist introduced me to a simple yet transformative fitness mantra where she asked me to aim for 7K to 10K steps every day. This small change has made a significant impact on my life. Doing these steps not only keeps me active but also makes me feel refreshed. It’s like hitting the reset button in the middle of a hectic day and gives my mind a much-needed break, allowing me to clear my thoughts and regain focus.

    Walking daily has been a game changer for me! I honestly feel it’s not about intense workouts but about finding sustainable ways to stay active while still prioritizing your health. And the best part? It’s something I can easily integrate into my day, no matter how hectic things get.

    Your comfort food

    Pav Bhaji – it’s my ultimate comfort food!

    A quote or philosophy that keeps you going when the chips are down

    “Everything happens for a reason.” While it may be difficult to see the purpose behind every setback or disappointment, this philosophy encourages me to trust in the greater plan of the Universe. Sometimes, challenges arise to teach us valuable lessons or redirect us onto a different path. Other times, they provide opportunities for personal growth and self-discovery. By embracing this perspective, we can find comfort and reassurance in knowing that there is a purpose behind every experience, even if it may not be immediately clear. It encourages me to have faith in the journey of life and to trust that everything unfolds as it should!

    Your guilty pleasure

    When I really want to unwind and escape reality, nothing beats a good binge-watch session of reality TV shows. It’s my guilty pleasure that lets me switch off for a while and just enjoy some mindless entertainment.

    The last time you tried something new

    Attended my very first concert – Ed Sheeran’s Mathematics Tour! The experience was beautiful, surrounded by fellow fans, singing along to every song – it was truly magical!

    A life lesson you learned the hard way

    I’ve had moments where I’ve looked back and wished I’d spent more time with the people I love. Understanding the importance of having a good balance between work and personal life has been challenging, but it’s what really changed things for me. It’s about finding that sweet spot where both parts of life feel fulfilling!

    What gets you excited about life?

    New experiences with friends & family, celebrating milestones, traveling to places I’ve never been before and so much more – the list is endless!

    What’s on top of your bucket list?

    Witnessing the Northern lights in Iceland and indulging in a luxurious self-care pampering session in Korea

    If you could give one piece of advice to your younger self, what would it be?

    Stop worrying too much & let go of the need to control, everything will work out eventually if you keep doing your best and your heart is in the right place. Take time out for yourself, your family & your friends. It’s important to invest in your personal relationships as much as investing in your work.  

    One thing you would most like to change about the world

    There are a lot of challenges around the world, and it’s difficult to pick one issue that I would resolve or change. However, if there’s one thing I would want to change in us, as humans, is for all of us to lead our lives with kindness, empathy and compassion – in every interaction & decision we make. A world where these values would drive us to lend a helping hand to those in need, to lift each other up; where our differences are celebrated, not feared, where diversity is seen as a strength, not a weakness.

    A world where instead of turning a blind eye, we come together as a global community to tackle the big challenges facing humanity. Whether it’s poverty, social injustice or environmental challenges – it’s all dealt with together actively instead of being considered as distant problems.

    An activity that keeps you motivated and charged during tough times

    Going for walks while listening to music has turned out to be an activity that’s been extremely helpful in tough situations and otherwise. It helps put my thoughts together, calmly evaluate things and doesn’t hurt that it’s a good habit to have!

    What lifts your spirits when life gets you down?

    Spending time with my loved ones – nothing lifts you up more than the people who truly love you, and I’m blessed with an entire army that I can rely on

    Your go-to stress buster

    It’s quite funny honestly but watching baby videos is my ultimate stress buster – I have an entire collection on IG dedicated to baby videos 

  • Pepe Jeans London launches “TAKE ME SOMEWHERE” campaign

    Pepe Jeans London launches “TAKE ME SOMEWHERE” campaign

    Mumbai: Pepe Jeans London presents “TAKE ME SOMEWHERE” — a new spring summer campaign inspired by the feeling of Wanderlust. Born on the bustling streets of London in 1973, the iconic British brand has always been characterised by an eclectic urban spirit and openness to discovering the wider world. This new campaign is an exciting adventure that will quench your wanderlust in style.

    Reflecting Pepe Jeans London’s denim-lifestyle ethos, this Spring Summer 2024 collection seamlessly integrates with denim for effortless style. Bursting with summery patterns such as florals and stripes, in soothing shades of beige, blue, pink, and green, the collection is perfectly complemented by vacation backdrops.

    For women, standout pieces range from floral prints to parachute pants and relaxed tops, each meticulously designed for maximum style, as well as cargos with utility pocket details that deserve special attention. Meanwhile, men can expect a selection of non-denim cargos, refined shirts, oversized t-shirts, and knitted polos, all seamlessly enhancing their wardrobe with effortless sophistication. And amongst this season’s key products for men is a Union Jack T-shirt made from 100 per cent cotton, the perfect blend for every spring outfit.

    Immerse yourself in the Pepe Jeans London Spring Summer 2024 Collection, available now online and in stores.

  • St Jude India ChildCare Centres & Ogilvy Mumbai illuminate reality through ‘The Impossible Choice’ campaign

    St Jude India ChildCare Centres & Ogilvy Mumbai illuminate reality through ‘The Impossible Choice’ campaign

    Mumbai: Learning that your child has cancer is heartbreaking, especially for thousands of families in small villages far away from the city. These families lack access to doctors or the necessary treatment to cure cancer.

    They flock to major cities so their child can access the best charitable hospitals specialising in cancer treatment. However, once they arrive, as their child’s treatment extends from weeks to months, they often run out of money and are forced to stay on the streets, leaving their child vulnerable to other infections. Unfortunately, many families give up hope and return to their villages, abandoning their child’s treatment.

    St Jude’s India ChildCare Centres offer children with cancer and their families a free, safe, and clean place to stay in the city for the duration of their treatment. They provide holistic support and care along with accommodation, creating a ‘home away from home’ environment for families.

    With 45 centres across 11 cities in India, they currently house over 500 families every day. But thousands are still left without accommodation.

    It’s estimated that 32,000 children will require a place to stay. This overwhelming disparity between the high number of patients and scarcity of accommodation led to the film conceptualized by Ogilvy and produced and directed by Hungry Films. The film aims to raise awareness among the masses and drive donations to address this pressing issue.

    The donations go towards building accommodation in every city, so that one day, no child is forced to abandon their cancer treatment because they don’t have a place to live in the city.

    “When we got the brief for St. Jude India ChildCare Centres, we decided to avoid guilt-tripping our audience by directly showing children suffering. Instead, we wanted to tell an honest and human story, and that’s how we stumbled upon the idea of “The Impossible Choice.” A heartbreaking dilemma, if ever there was one. A big thanks to Mahesh Gharat from Hungry films for making this heart-melter, and a special shout-out to Ricardo from our team for writing this. We really hope that more people get to know about the fabulous job that the St Jude India team is doing and donate whole-heartedly for this life-saving cause”, explained Executive creative director Fritz Gonsalves and Ogilvy Mumbai group creative director Jayesh Raut.

    “It is estimated that every year, over 32,000 families with limited means travel to larger cities for their child’s cancer treatment. Many of them are forced to abandon treatment due to the lack of an affordable place to stay. This is tragic since childhood cancer has a high cure rate, provided treatment is supported by a hygienic environment and proper nutrition. This film by Ogilvy India beautifully highlights the difficulties parents face in finding an affordable place in large cities and metros for their child’s cancer treatment”, said St Jude’s India Childcare Centres CEO Anil Nair.

  • Vineet Singh joins Pocket FM as VP-branding & communications

    Vineet Singh joins Pocket FM as VP-branding & communications

    Mumbai: Audio series platform Pocket FM has announced the appointment of Vineet Singh as vice president – branding and communications. In this role, Singh will spearhead the brand marketing, communications and creative charter, and will work closely with Rohan Nayak.

    Vineet joins Pocket FM with diverse experience, having previously served at BYJU’S where he was heading the brand, marketing and creative strategy and was working closely with the founder’s office. Vineet played a pivotal role in building BYJU’S brand imagery in India and globally showcasing the expertise to build brand reputation to create relevance among the audience.

    Excited about his stint at Pocket FM, Vineet Singh stated, “Pocket FM’s commitment to innovation and delivering top-quality audio series is inspiring. This marks an exciting moment for us as audio series emerge as a disruptive force in the entertainment landscape. I am eager to contribute to their culture of creativity and be part of this exciting journey.

    At Pocket FM, his responsibilities include overseeing brand marketing and communications initiatives across key global markets to further strengthen Pocket FM’s brand image in the entertainment space. He will also play a crucial role in driving influencer partnerships and brand collaboration, with a focus on elevating Pocket FM as a leading entertainment brand, globally.

    Pocket FM co-founder and CEO Rohan Nayak commented on the appointment “We are delighted to welcome Vineet to our leadership. His proven track record in brand marketing and communications, coupled with his strategic vision, will be invaluable as we continue to grow and expand our reach globally. With Pocket FM expanding its global footprints, we are confident that Vineet’s leadership will play a pivotal role in solidifying our position as a leading entertainment platform on a global scale”

    A graduate from ICFAI School, Vineet has an impressive track record, having contributed significantly to the success stories of companies like BYJU’S, Embassy Group, WeWork, Google and many more. His proven track record in crafting successful brand stories for growth-oriented organizations underscores his capability to drive impactful results.
     

  • KUKU FM introduces new campaign: ‘Koi Baat Nahi’

    KUKU FM introduces new campaign: ‘Koi Baat Nahi’

    Mumbai: Kuku FM, a platform for audiobooks and shows, launches a heartwarming new ad film titled “Koi Baat Nahi,” conceptualized and executed by The Ensemble. Specializing in TVCs, DVCs, branded content, and content marketing solutions, The Ensemble has played a pivotal role in bringing Kuku FM’s vision to life through captivating ad films.

    Featuring acclaimed actors Apoorva Arora and Anshuman Malhotra, the ad film revolves around the theme of resilience and positivity in the face of adversity. The guy in the advertisement, played by Anshuman Malhotra, has a positive response to all the hypothetical bleak situations his partner, played by Apoorva Arora, presents to him. Each scenario depicted in the ad film reinforces the belief that a positive outlook can transform life’s challenges into opportunities for growth and inspiration.

    The hilarious ad film highlights KuKu FM’s core messaging that the platform offers over 10,000 audiobooks and shows delivered in an easily understandable Hindi language, including best-selling motivation books. Kuku FM enables listeners to access a treasure trove of inspiration anytime, anywhere. From renowned titles like “12th Fail” to “Buddh Sootra” and “9 Success Mantras by World Athletes,” the platform provides a diverse range of content to uplift spirits.

    From ideation to execution, including casting, The Ensemble has demonstrated unparalleled creativity and expertise in content creation and production.  Leveraging their deep understanding of Kuku FM’s brand identity and audience, The Ensemble has delivered a series of impactful ad films that resonate with viewers on a profound level. What set this project apart was the ambitious timeline – five films in just five days- everything from ideation to execution was done within the span of five days and The Ensemble demonstrated their ability to deliver exceptional content under pressure, without compromising on quality. The team meticulously selected actors and digital influencers like Anshuman Malhotra, Apoorva Arora, Khushaal Pawaar, Tushar Pandey, Shreya Gupto, Nikhil Ratnaparkhi, Arnav Bhasin among others, each choice tailored to target a specific audience group and genre, ensuring maximum impact and resonance. One of the memorable moments from the ad films was the viral dialogue, “Koi baat nahi,” resonating with young audiences and adding an extra layer of relatability to the films.

    Speaking about their collaboration with The Ensemble, KuKu FM head of content Kunj Sanghvi expressed his satisfaction with the outcome. “Making ads for a content offering is a doubly challenging task as the ads also become a proof of the quality of the actual offering, which is audiobooks and shows in our case. In a cluttered landscape, finding standout ways to appeal to the TG so they sit up and take notice is highly important. The team at Ensemble showed great agility in understanding the brief, cracking great ideas and doing swift and faultless execution,” said Sanghvi.

    As the co-founder of The Ensemble and the director of these films, Abhishek Dixit had this to say: “With KuKu FM’s unwavering trust in The Ensemble’s creative prowess and our commitment to exceed expectations, we have once again demonstrated that stellar ideas can thrive even under tight deadlines. It was truly a collaborative effort from both the client and our team to achieve this, as at The Ensemble, collaboration means everything to us.”

    The Ensemble commits to excellence in every aspect of the process, from ideation to scriptwriting and execution, resulting in ads that not only promote the brand but also resonate with audiences.

  • ‘Amaze’ launches new brand campaign Hamesha #ReadyToPerform

    ‘Amaze’ launches new brand campaign Hamesha #ReadyToPerform

    Mumbai: Amaze, an energy solutions brand, launched its new brand campaign Hamesha #ReadyToPerform, and showcased its widest range of inverters, batteries, and solar products in Lucknow. This launch signifies Amaze’s commitment to delivering superior energy solutions while inspiring consumers always to be ready to pursue their dreams. Amaze offers an extensive product line exclusively designed to withstand long and frequent power cuts, extreme weather conditions, and fast charging feature.

    As a part of its new Hamesha #ReadyToPerform campaign, Amaze unveiled its first-ever brand thematic and product film that aims to inspire consumers to push their boundaries, overcome challenges, and strive for excellence relentlessly. Virat Kohli, renowned for his unparalleled dedication and consistency on the cricket field, epitomizes the spirit of readiness and peak performance. The film showcases Virat pushing his limits to perform better each day and in every aspect of his game, resulting in faster scoring and endurance. The campaign underscores Amaze’s relentless pursuit of innovation and quality in delivering superior energy solutions, powering the dreams and aspirations of emerging India with an uninterrupted power supply.

    Speaking on the occasion, CEO and MD Preeti Bajaj said, “Amaze has established itself as a trustworthy brand in India by providing high-quality and energy-efficient energy solutions. The retail and energy sectors are currently experiencing a new wave of growth in the new emerging Bharat, due to rising urbanization and an increase in the purchasing power of consumers. With a strategic focus on innovation, and expansion, along with a solar approach, Amaze is poised to make a significant impact on the energy landscape in India, and our target is to triple our growth and customer touchpoints in the next three years. We intend to continue powering the dreams and aspirations of emerging India with an uninterrupted and independent power supply.”

    Chief strategy, transformation and marketing officer Neelima Burra added, “The Hamesha #ReadyToPerform campaign exemplifies Amaze’s commitment to empowering consumers to excel in every aspect of their lives. The film is based on consumer insight inspiring middle India to break boundaries and chase dreams without the hassle of power cuts.

    We believe middle India is rising because they don’t want to be seen left behind in a rapidly changing world and they prepare themselves for everyday challenges relentlessly.”

    “The film highlights Amaze as a true performer by drawing parallels with another true performer that India knows of and looks up to – Virat Kohli.  At Amaze, we are committed to serving the needs of consumers in emerging cities and towns in India. Our focus is on helping these aspirational individuals pursue their dreams and achieve success. However, frequent power cuts pose a significant challenge to their progress. That’s why we believe that Amaze is the most reliable and trustworthy partner for them in their journey towards success.”

    Grey Group India chairperson and group CEO Anusha Shetty said “Thanks to digital democratisation, a new wave of Indians are shaping the country. Indians who think no dream is unrealistic. Indians who think it’s not where you come from but where you’re headed those counts. Amaze believes in fueling their aspirations with uninterrupted power.”

    The campaign will feature captivating visuals and videos showcasing Virat Kohli’s commitment to readiness and performance, highlighting the reliability and efficiency of Amaze’s inverter batteries. Through various digital and social media platforms, Amaze will engage with consumers, encouraging them to share their stories of readiness and performance using the hashtag #ReadyToPerform.