ITV

Category: Media and Advertising

  • Havells’ new campaign promotes BLDC+ fans range for summer

    Havells’ new campaign promotes BLDC+ fans range for summer

    Mumbai: Havells India Ltd, a leading fast-moving electrical goods (FMEG) company launched a new campaign, showcasing its commitment to catering to the dynamic consumer requirements with its technologically advanced, energy efficient, and designer range of fans. Havells rolls its latest BLDC+ fan range, showcasing innovative features targeting aspirations of tech savvy consumers: Albus an elegantly crafted MDF wooden blades with reversible designs, this fan enhances any room’s ambiance with mood-setting underlighting and dimming capabilities. Control is seamless with an all-encompassing RF remote, offering breeze and sleep modes, plus a timer for ultimate convenience.  Stealth voice revolutionises your space with India’s first voice-controlled fan — no need for WiFi, internet, or smartphone connections. Experience unmatched silence and efficiency with a 245 cmm air delivery at just 40 W power consumption. Crista, elevates smart home living with its IoT integration, allowing for seamless control via the Havells Sync app, Amazon Alexa, or Google Assistant, and is complemented by a telescopic canopy for automatic adjustment with ceiling height and dust-resistant blades. Florette has adaptive comfort with its Smartsense mode, automatically adjusting fan speed in response to room humidity and temperature, for an effortlessly optimised environment. Elio UL BLDC+ embrace minimalist elegance with this sleek fan, consuming only 28 Watts. Available in a variety of colors including mist pearl white, matt black, and pinewood finishes.

    The brand resonates with the thought that whenever the consumer felt the need to experience something new from their fans, they have looked up to Havells, a brand that has always delivered industry best experience. It celebrates the idea of “As much as you look up to us, we look up to you (for inspiration)”. These fans represent more than just technological excellence; they are a symbol of inspiration, drawing from the very needs and desires of the consumers.

    Havells BLDC+ campaign, conceptualised by Mullen Lowe Lintas, the campaign is a montage of everyday moments, that encapsulates the journey beautifully, giving a unique touch to the product storytelling. It brings the ‘technology and innovation’ narrative to life, highlighting the advanced features of Havells fans. The ad film aims to showcase how each innovation is a step forward in responding to the customers’ evolving needs, reinforcing Havells commitment to excellence and leadership in the fan category.

    Talking about the campaign, Havells India EVP Deepak Bansal said, “Havells continues to be a trusted name, maintaining a strong presence in the fan category through relentless progression and a focus on driving innovation. Our new range BLDC+ fans epitomize the culmination of technology with aesthetics which are the major evolving key buying factor of a consumer. From introducing smart sense technology to designing aesthetically superior fans, Havells has pioneered innovative solutions fans to enhance the customer experience”.

    Commenting on the campaign, Havells India EVP – brand marcom Rohit Kapoor said, “Innovation is the cornerstone of our journey at Havells, driven by a deep understanding and anticipation of our consumers’ needs. Through our persistent efforts, Havells has emerged as the brand of choice for many. Our latest BLDC+ campaign is a testament to our enduring commitment to telling compelling stories that resonate with our audience. It underscores how Havells fans have been instrumental in meeting the evolving demands of our customers. We believe that this campaign, with its compelling narrative will not only celebrate our brand’s heritage but also further solidify Havells’ position as a leader in the fan category”.

    Talking about the campaign, Mullen Lintas chief creative officer Ram Cobain said, “ By their very nature, ceiling fans make us look up to them. Our campaign shows how Havells has instead, always looked up to its consumers and sought inspiration from their lives. Every fan is so much more than just a fan; it is an empath, an enabler, and a friend. Our is a range film with ‘heart’ – technology in true service of unsaid human desires, warm, intuitive and beyond the utilitarian.”

    The brand has tied up with Vikrant Massey, Aditi Rao Hydari and Mamta Mohan Das to promote the range as key digital influencers.

    The 360-degree campaign is live and promoted across all mediums – television, digital, influencer marketing, outdoor, BTL and retail visibility. It will be aired during the IPL series on star sports, major GEC, movie, news, and regional channels across the country.

  • YFLO appoints Dr Payal Kanodia as chairperson for Delhi chapter

    YFLO appoints Dr Payal Kanodia as chairperson for Delhi chapter

    Mumbai: The Young FICCI Ladies Organisation (YFLO), Delhi, the women’s wing of FICCI, has appointed Dr Payal Kanodia as the new chairperson for the year 2024-25. Dr Payal Kanodia is a chairperson & trustee of M3M Foundation, and a promoter in M3M Group.

    Popularly known as a ‘change-maker’ for her contribution to the society, Dr Kanodia  believes in aligning with the government vision to achieve better reach and impact towards women empowerment. On her appointment as chairperson of YFLO, she said, “I am quite delighted to be elected as the Chairperson of YFLO – Delhi chapter, for the year 2024-25 and looking forward to working with the best of minds at YFLO. Every year, the Chairperson of YFLO introduces a new theme, and this year, being Chairperson of YFLO Delhi, I have chosen the theme as – ‘Unleash Mind, Body, Soul’.  The theme would reflect on our collective journey towards self-discovery, growth and empowerment. The power and limitless possibilities that our soul, our bodies and our mind holds has always been inspiring.”

    “I have always said that India is a country that has high potential to utilize and mobilize women force to achieve the distinction of a $10 trillion economy. There are about 16 million businesses owned by women that provide employment to about 30 million people. Over 10 million working women in India have set their priorities in excelling into corporate world at leadership roles. About 15-17000 Startups out of 90,000 Startups in India are led by women. In the Indian MSME sector, women-led businesses are more than 20 per cent and contribute around about 25 per cent of the labour force. Even the IMF estimates that equal participation of women in the workforce can increase India’s GDP by about 30 per cent. Even globally, women control about $20 trillion in annual consumer spending, and that figure could climb as high as $28 trillion in the next five years. Women produce about 60 percent of the world’s goods and services and are also the largest buyers and investors. YFLO would play its role to align and develop as much women entrepreneurs from not just cities but also from rural India” Dr. Kanodia added.

    YFLO represents over 9500 women entrepreneurs and professionals and Delhi chapter alone has over 500 women entrepreneurs. With over 40 years of experience, YFLO has been promoting entrepreneurship and professional excellence among women through workshops, seminars, conferences, training and capacity building programs etc.

    Dr Payal Kanodia has been felicitated with many national and international acclamations including – “Times 40 under 40”,  “Karamveer Global Fellowship”, instituted by #iCONGO, in partnership with United Nations – “Mahatma Award” and “CSR Person of the Year Award 2022”. She has been recently recognized as the “Leader of Hope” during the Indian Brand and Leadership Conclave & Awards 2024 in Goa. She is also the Director General of India-Kosovo Trade Relations, and a listed member with Royal Asiatic Society – Great Britain, English Heritage – UK, and Royal Society of St. George – England.

  • Nestlé Health Science launches new campaign for Resource Activ

    Nestlé Health Science launches new campaign for Resource Activ

    Mumbai: Nestlé Health Science has launched a campaign for its newly launched product, Resource Activ – a muti-benefit, high-protein drink. The campaign builds on relatable moments from the daily lives of millennials and encourages them to pay attention to their nutritional needs to keep their “real age activ”! The campaign has two commercials with humorous undertones.

    Commenting on the launch of the campaign,  Nestlé Health Science India director Mansi Khanna said, “Various research suggests that after 30 years of age, an individual’s muscle mass and bone density begins to reduce. Our new campaign for Resource Activ seeks to communicate this situation and highlights that with the New Edge formula, one can keep their real age active!”

    Resource Activ, with its unique ‘New Edge Formula’, has high-quality proteins for muscles, enriched calcium and vitamin D for bone health and hyaluronate for skin health to address multiple nutritional needs of an individual above 30 years.

    The video campaign will be broadcast across social media platforms including YouTube, Instagram, Facebook and select OTT platforms.

  • GPlus launched ‘The Tenure Campaign’ to mark ten years of publication

    GPlus launched ‘The Tenure Campaign’ to mark ten years of publication

    Mumbai: GPlus, Guwahati’s leading English weekly and hyper-local media brand, announced the launch of ‘The Tenure Campaign’ or Tenure Campaign, celebrating 10 years of being the city’s voice and media companion. The Campaign is celebrating this significant milestone by taking over the billboards of the city, sharing interesting anecdotes and powerful messages for the city, its people and all the readers which is coinciding with the upcoming 2024 General Elections. The campaign talks about the brand in the currently prevailing political environment making the messaging extremely contextual and relevant.

    Earlier this year, the media house launched the GPlus Super app, a significant step towards the ever evolving digital landscape. This innovative product transcends traditional media boundaries, connecting, informing, and benefiting the people of Guwahati through its various features. From Big deals for discounts, and exclusive offers, to Citizen Journalism for encouraging hyper-local journalism and free classifieds wherein one can discover opportunities and post free ads. The App also helps people to network and connect for advice and recommendations through the Guwahati Connect feature which is a community/ forum. The app has over 25,000 active users across iOS and Android platforms.

    Speaking about the milestone, GPlus founder and publisher Sunit Jain said, “Curiosity has been the driving force behind our journey at GPlus. We’ve thrived on asking questions, seeking knowledge, and staying curious for a solid decade. We cater to our readers, the heartbeat of our community, who share our insatiable inquisitiveness for updates and information around this city that we all love so much.”

    Adding to it, GPlus CEO Sidharth Bedi Varma, shared, “From our inception in 2013, GPlus has evolved, embracing the pulse of the times and the vibrant spirit of Guwahati. Our journey has been a shared one, fueled by the energy and contributions of the very people who call this city home. Today, I can confidently say that GPlus isn’t just a publication; it’s a collective effort, a platform owned by the people, for the people.”

    For the past ten years, GPlus has been more than just a media network; it has been the pulse of Guwahati, capturing its essence through its weekly tabloid, social media presence, and signature events like the Guwahati Food Awards, Guwahati Theatre Festival, Campus Talks among others. GPlus today boasts a vibrant community of over 700,000 organic fans and followers across various social media channels. In addition to its social media presence, GPlus has a readership of around 10 million people on its website every year, serving as a digital companion to its readers for everything around the city.

  • Here’s how MadHawks’ micro-influencer strategy skyrocketed Polar Bear’s Hyderabad store launch

    Here’s how MadHawks’ micro-influencer strategy skyrocketed Polar Bear’s Hyderabad store launch

    Mumbai: Polar Bear recently partnered with MadHawks to promote their new store launch in Gachibowli, Hyderabad, which is their 16th outlet in Hyderabad and 137th in India.

    With a strategic influencer marketing campaign that involved 14 influencers, MadHawks was able to generate over two million views and 1.5 million reach, which made their store launch a big success. The store experienced long queues over the weekend and a complete sell-out on the weekday. These influencers were majorly in food and lifestyle content creation.

    ‘Polar Bear – The Ice Cream Sundae Zone’ has been serving its customers since 2008 when their first ice cream parlor was set up in Bangalore. With continuous love and appreciation from their customers, the ice cream sundae brand eventually expanded across multiple locations across the country.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by MadHawks (@madhawksofficial)

    “Launching our influencer campaign was a breeze with MadHawks by our side! From identifying the right influencers to reaching out to them, their expertise ensure smooth execution every step of the way. The strategic approach of team MadHawks exceeded our expectations, generating over two million views. Customers were lined up waiting for orders and expressing genuine excitement about our brand. We couldn’t have asked for a better partner. Kudos to the entire team at MadHawks for their outstanding support and professionalism,” said Polar Bear VP Prashant P.

    In March 2024, Polar Bear launched its new outlet in Gachibowli, Hyderabad. To benefit from social media’s power in today’s digital landscape, the brand partnered with the digital marketing agency – MadHawks. The aim was to promote the new store’s launch and make it reach the maximum target audience.

    The influencers visited the new store, tried their ice cream sundaes, and shared their experiences through Instagram reels. The reels shared by these influencers reached over 1.5 million people and got more than 2 million eyeballs and 20 thousand likes within numbered days.

    Leaving us all flabbergasted, the reels are still getting thousands of organic views, which is evidence of MadHawks’ powerful influencer marketing strategy. MadHawks’ founder & CEO Ravi Kumar, commenting on the success of this campaign further added, “At MadHawks, we live by the spirit of the iconic tagline, ‘pehle istemal kare fir vishwas kare’ (use first, then believe). It’s a philosophy that resonated with me deeply since childhood.  This commitment to adding value for our partners has been at the core of MadHawks since day one, and every client relationship, no matter where in the world. This Polar Bear campaign’s success is a testament to that dedication, our data-driven approach, and a fantastic collaboration. I’m incredibly proud of our social media team for their hard work and passion, which made this a massive win. Huge thanks to our partners at Polar Bear for trusting us with this opportunity.

  • MyGlamm launches #SuperMakeupForASuperYou campaign

    MyGlamm launches #SuperMakeupForASuperYou campaign

    Mumbai: MyGlamm, a D2C makeup brand has launched super successful franchise Super Serum Makeup with the campaign #SuperMakeupForSuperYou featuring actress, brand ambassador and investor, Shraddha Kapoor in a DVC, introducing four new products. The MyGlamm Super Makeup Range is an innovative collection of makeup products designed to cater to the multi-tasking lifestyle of today’s empowered women, with a lineup of versatile beauty essentials that aim to redefine conventional makeup routines and empower users to express their unique identities effortlessly.

    MyGlamm’s latest DVC starring brand ambassador, Shraddha Kapoor highlights the Super Serum Makeup franchise with MyGlamm Super Makeup Range to #GlammUpLikeAStar, including the four new products – Super-Kohl Long Stay Kajal, Super-Lash Volumizing Mascara, Super-Duo Lipstick + Liquid Lipstick and Super-4 4-in-1 Liquid Lipstick Stack – groundbreaking products that combine the benefits of serum and makeup in one. With added SPF for protection, this product promises to revolutionize skincare-infused makeup routines in India, with the #SuperMakeupForASuperYou campaign.

    Commenting on the launch, actress and MyGlamm brand ambassador and investor Shraddha Kapoor said, “As a woman constantly on the move, I understand the importance of makeup that keeps up with your busy lifestyle. The MyGlamm Super Makeup Range is tailored for women like us, offering versatile products that effortlessly transition from day to night. The #SuperMakeupForASuperYou is a belief that every woman is capable of embracing her inner superhero through the power of self-expression and confidence and I am super thrilled to be part of it.”

    Good Brands Co CEO Sukhleen Aneja expressed her excitement about the launch, stating, “We are thrilled to introduce MyGlamm‘s Super Makeup Range, offering multi-functional makeup solutions for women who are juggling myriad roles within their lives. We aim to deliver versatile, high-performance products that resonate with the vibrant lifestyles of contemporary Indian women of today. With the Super Makeup Range, we are redefining makeup by offering innovative multi-tasking solutions that empower women  to express themselves effortlessly.”

    The super range comprises four new products:

    . Super-Kohl Long Stay Kajal – A versatile kajal that allows users to create smoky looks or achieve sharp precision, offering up to 24-hour stay. Priced at Rs.199

    . Super-Lash Volumising Mascara – Featuring a unique 3-in-1 bubble wand design for lifting, curling, and volumizing lashes, delivering statement-worthy results. Priced at Rs.449

    . Super-Duo Lipstick + Liquid Lipstick – A 2-in-1 lip-duo with office-friendly shades for the day and rich liquid lipstick for the evening, ensuring a seamless transition from desk to disco. Priced at Rs.499

    . Super-4, 4-in-1 Liquid Lipstick Stack – A pocket-friendly stack of four shades of comfortable yet rich liquid lipsticks, offering up to 8-hour wear. Priced at Rs 699

    The MyGlamm Super Makeup Range is specifically created for the Super-Nari of today, celebrating the multi-tasker extraordinaire who defies conventional norms and takes on various roles with ease. Whether you’re a friend, sister, mother, or CEO, the Super Range is tailored to fit seamlessly into your diverse roles and lifestyles. With the #SuperMakeupForASuperYou campaign, MyGlamm aims to break free from pre-defined beauty standards and offer makeup solutions that adapt to the diverse needs of modern women.

    Find all the products at www.myglamm.com

  • Dessert-loving doomscrollers are in for a special treat from Colgate!

    Dessert-loving doomscrollers are in for a special treat from Colgate!

    Mumbai: We’ve all been there. Past dinnertime, sitting on our beds or sofas, doomscrolling some mouth-watering dessert reels. Now picture this – you find a new video from your favourite dessert creator. They spend the next minute or so whipping up something so yummy, you drool over your screen. And then, they take that delicious dessert and start brushing their teeth with it. Literally. Cue Colgate’s clever new reminder to #BrushTonight!

    It’s true that we spend a lot of time before bed either eating dessert or thinking about it. What we don’t think about, is brushing our teeth! Which is exactly what makes a dessert reel the perfect platform for Colgate to intervene. In its latest collaboration, the leading oral care brand has partnered with popular dessert creators Shivesh Bhatia, Natasha Gandhi, Neha Deepak Shah and Shreya Agarwala to create special brushing reminders disguised as regular dessert reels.

    Based on the startling revelation that the last thing millions of Indians put on their teeth is sugar, and not toothpaste, this activity is being strategically placed during dinner time from 8 pm to 12 am. All so that a nation of several thousands of sweet lovers remember to end their night with toothpaste, and not sugar.

     

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by @nehadeepakshah

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Shivesh Bhatia (@shivesh17)

     

     

     

  • Shalimar Paints Ltd appoints C Venugopal as COO

    Shalimar Paints Ltd appoints C Venugopal as COO

    Mumbai: Shalimar Paints Ltd, a pioneer in the Indian paints industry with a legacy of over 120 years, has announced the appointment of C Venugopal as the chief operating officer (COO). This strategic move reflects the company’s commitment to driving growth and reinforcing its dedication to innovation, customer satisfaction, and unparalleled quality.

    Venugopal, a seasoned leader with 30 years of business leadership and retail experience, has a proven track record of profitability and business growth through strategic thinking, marketing excellence, and operational expertise. He has spearheaded initiatives aimed at fostering a more focused, growth-oriented, and sustainable business model. Aligned with Shalimar 2.0’s vision of transforming into a new-age, tech-driven organization, Venugopal is poised to lead the organization’s growth strategy, setting new industry benchmarks.

    “We are delighted to welcome Mr Venugopal, a dynamic, values-driven business leader with a diverse experience, as the COO of Shalimar Paints. With his depth of expertise in strategic capabilities, operational effectiveness, and a strong track record in both developed and developing markets, we are confident that he will deliver excellence and innovation at scale for the benefit of all stakeholders,” said Infra.Market co-founder and Shalimar Paints Ltd’s director on the board Aaditya Sharda.

    Before joining Shalimar Paints Ltd, Venugopal held pivotal roles at Morton Foods Ltd, Umang Diaries Ltd, Nippon Paints India, and Kansai Nerolac Paints, leaving a lasting impact. He has also made noteworthy contributions at companies including Godrej Sara Lee, Reckitt Benckiser, CavinKare, Cussons India Pvt Ltd and Pepsi Foods Ltd. Renowned for his innovative drive, vision, and ability to drive transformative change, he is widely regarded as a persistent innovator and team motivator.

    Shalimar Paints Ltd COO C Venugopal said, “I am thrilled to take on the leadership position at Shalimar Paints, a company with a rich legacy that continues to meet the needs of today’s rapidly evolving consumers. My focus will remain on enhancing business performance and foster growth through technology-driven services and innovations. Together with the talented team, I am eager to navigate the progressing landscape and propel the company to new heights of success.”

    In its unwavering legacy of excellence, Shalimar Paints provides a broad range of paints and coatings, pioneering innovation and setting new industry benchmarks to meet diverse customer preferences and requirements. The company plans to take its product offerings beyond national standards and manufacture international-level products within the country with modernized and automated facilities as the key pillars.

  • Nex unveils IoT and BLDC Ceiling Fans with its first digital campaign

    Nex unveils IoT and BLDC Ceiling Fans with its first digital campaign

    Mumbai: Nex, the latest high-performance premium appliance brand launched by Bajaj Electricals Ltd, is poised to redefine the standards of home comfort with its new and innovative line up of fans. In the context of an expected heat wave in the coming months, the brand unveiled its high-end models of ceiling fans – the Dryft and Glyde series – though a digital campaign and it will command attention.

    After conducting extensive R&D over several months, Nex understood that consumers need a higher air thrust under the fan to reimagine Indian summers. To solve this need-gap, they built a technology platform called Aeirology (TM) that optimises the interaction between a fan’s blade and motor components and this synergistic approach ensures an impactful Air Experience delivery with 20% higher air thrust compared to conventional fans. Their latest fans have been incorporated with this technology and it will surely enable consumers to elevate the summer experience. Bringing this entire new range product to life, the digital campaign went live across social media, digital media outlets and connected TV.  

    At its core, the film unveils Nex’s insight: consumers demand more than mere functionality in their appliances; they want an elevated air experience. Nex’s ceiling fans’ digital film transports viewers into a realm where every flick of the switch is experiential. Through subtle cues— like goosebumps on the protagonist’s hand, tendrils of hair in graceful dance—the film paints a vivid picture of summer’s embrace, made possible by Nex’s innovation. And in a moment of silent acknowledgment, as the protagonist gazes up at the fan, satisfaction and realization intertwine, promising an endless summer reimagined. This narrative captures Nex’s commitment to offering not just a product, but a journey into a sensorial experience, resonating deeply with the audience’s need for comfort and connection in their living spaces.

    Bajaj Electricals Ltd. COO Ravindra Singh Negi commenting on the launch, “We are thrilled to introduce our latest innovation, the Nex range of high performance, smart ceiling fans. Through research, we have actioned what our consumers want, and have created a range that goes beyond expectations in style, function, and energy efficiency. A range that offers 20% higher air thrust, coupled with low noise operation, sleek designs, and customizable settings, it’s perfect for any modern home. Join us in reimaging summer, join us to feel the future with Nex!”  

  • EDB appoints Ramesh Mamgain as VP for India & SAARC region

    EDB appoints Ramesh Mamgain as VP for India & SAARC region

    Mumbai​: Enterprise DB (“EDB”), a leader in accelerating Postgres® in the enterprise, announced the appointment of industry veteran Ramesh Mamgain as Vice President for the India and South Asia region. This strategic move un​der scores EDB’s commitment to expanding its footprint across the region and empowering businesses and government entities to leverage the full potential of the world’s most advanced open-source database.

    EDB VP & GM, APJ Stuart Fisher remarked, “The convergence of data and AI technologies is set to redefine India’s business landscape, unlocking new opportunities for efficiency, personalization, and growth across sectors while shaping the nation’s journey towards digital leadership. Ramesh’s expertise and leadership will be instrumental in driving our expansion efforts and serving clients across new geographies. We warmly welcome Ramesh Mamgain to the EDB family and look forward to achieving remarkable milestones together.”

    Mamgain’s appointment as vice president for the India and South Asia region at EDB highlights his remarkable track record in driving business growth. With extensive experience in both large multinational corporations and mid-sized companies, Mamgain has successfully grown businesses by fivefold to over $100 million in annual revenue and more than tenfold within a span of five years. His strategic vision and proven ability to deliver outstanding results make him a valuable addition to EDB’s leadership team as they continue to expand their presence in the region.

    With a wealth of experience in senior sales leadership roles covering India and South Asia, Mamgain brings invaluable insights to EDB. Commenting on his new role at EDB, Mamgain stated, “India has witnessed a remarkable surge in the adoption of open-source databases, driven by the need for scalable and cost-effective solutions. With an increasing number of enterprises embracing open -source technologies, India is poised for exponential growth in its digital infrastructure and innovation ecosystem. I am excited to join EDB and lead the region’s growth to a new era.”