ITV

Category: Media and Advertising

  • Leo Burnett India onboards Rajeev Rakshit as executive director, Bangalore

    Leo Burnett India onboards Rajeev Rakshit as executive director, Bangalore

    Mumbai – Leo Burnett India, part of the Publicis Groupe India, has announced the appointment of Rajeev Rakshit as executive director, Leo Burnett, Bangalore. Rajeev will be reporting to Leo Burnett – South Asia CEO Amitesh Rao and is entrusted with taking the agency forward to the next level across client relationships, solutions, talent and growth. The appointment comes on the back of the agency’s strong partnerships with Bengaluru based clients including Ikea, RedBus, Kingfisher, Heineken, Lenovo, Acko, Flipkart to name a few.

    Speaking about the announcement, Rao said “Leo Burnett is a formidable creative force in Bengaluru with great momentum, energy and ambition, working with some incredible brands, and lucky to have some of the most talented people onboard.  Rajeev comes with a distinctive blend of a future facing orientation, maturity and deep industry knowledge, and we are delighted to have him join us in building on the foundation of our Bengaluru operation to take it to greater heights.”

    Added Rajdeepak Das, Chief Creative Officer – Publicis Groupe, South Asia and Chairman – Leo Burnett, South Asia says “The Bangalore team energy is infectious and we currently work with some of the best clients of India from there. We already have Pravin Sutar leading the creative mandate from Bangalore and together with Rajeev who comes with solid hands -on experience, and we are confident of building meaningful solutions for our client partners.”

    Speaking about his appointment, Rakshit commented, “Having had a substantive stint with Leo Burnett in the past, it feels like coming home. The agency’s inspired creativity, portfolio of iconic brands and numerous client success stories has resulted in its staggering momentum and I am excited to be a part of this journey. I have always admired Leo Burnett’s ability to reimagine and redefine industry norms and look forward to collaborating and contributing to propel the agency towards its next significant milestone.”

    Rajeev joins Leo Burnett with over two and a half decades of hands on experience in the field of Upstream Marketing, Strategic Planning, Digital Strategy, Account Management, General Management and Business Head (Country & Region). His last stint was as Group CEO and Managing Partner – Thinking Folks, an independent upstream advertising and marketing solutions organisation. Rajeev has previously worked at Publicis Groupe’s L&K Saatchi & Saatchi, Leo Burnett and Publicis in various stints spanning his career.

    He has also worked at JWT/WPP (Global Team Ford) where he was the Managing Partner and India head for GFT an integrated agency created exclusively for Ford; and McCann Erickson India, Saregama (RPG group) and Everest brand solutions. 

  • Tata Realty unveils new sonic identity for Intellion offices

    Tata Realty unveils new sonic identity for Intellion offices

    Mumbai: Tata Realty & Infrastructure Ltd, a leading provider of office parks, unveils an innovative sonic brand identity for its Intellion office parks. Crafted by BrandMusiq, a pioneer in sonic branding, aimed at enhancing brand recognition and delivering a seamless, emotionally resonant experience across all touchpoints. Incorporating the archetypes of a dominant ruler and sub-dominant creator, Intellion office’s new sonic branding initiative resonates with courage, compassion, and laughter, mirroring the brand’s core values of leadership, innovation, and empathy. Uniquely curated to exude empathy, the sonic tapestry captures Tata Realty’s commitment to innovation and compassionate real estate practices.

    The Tata Realty MOGO is an immersive sonic experience that transcends traditional branding, positioning the company not just as a leader but as an empathetic and trustworthy force in the industry. With a melody that is aimed to soothe your soul, BrandMusiq’s meticulous craftsmanship is evident in the Tata Realty MOGOSCAPE, a carefully curated soundscape that merges traditional elements such as saxophone, trumpets, and horns, symbolizing authority and a commanding presence. Furthermore, subtle digital sound elements are seamlessly woven into the soundscape, signifying Tata Realty’s commitment to innovation and its forward-thinking approach to smart, secure, social and sustainable real estate practices.

    TATA Realty & Infrastructure Ltd MD & CEO Sanjay Dutt expressed enthusiasm about the launch, stating, “The introduction of our new sonic branding represents a pivotal moment in our journey. Our auditory identity, encapsulated in the form of MOGO and MOGOSCAPE, is more than just a musical composition; it is about distinguishing Intellion as a brand. Through this industry-first initiative, we merge the traditional with the contemporary, echoing the harmonious blend of leadership, innovation, and empathy that defines Tata Realty. As our sonic branding permeates every aspect of our brand identity, it will transcend from a mere melody to become an omnipresent symbol of our identity. It will serve as a cohesive and enduring expression of Tata Realty’s Intellion commercial spaces brand, fostering a profound and lasting connection with our diverse audience.”

    Realty’s sonic branding at Intellion has been launched across all its operational assets. Visitors & occupiers will have the opportunity to immerse themselves in the music and share the emotions it evokes. The sonic branding is set to become an integral part of Intellion office spaces brand presence, resonating through lobbies, lifts, and across various touchpoints such as videos and podcasts.

  • Vertoz’s Happilo coupon campaign garners one lakh plus redemptions

    Vertoz’s Happilo coupon campaign garners one lakh plus redemptions

    Mumbai: Vertoz (NSE: VERTOZ), a leading AI-powered MadTech and CloudTech platform is thrilled to announce its successful collaboration with Happilo, a renowned brand in the health food industry, for an innovative coupon campaign on Zomato.

    The campaign, which lasted for 12 days, saw remarkable engagement from consumers, with a total of 1,13,056 coupon scratches counted during the duration. Leveraging Zomato’s extensive reach and Vertoz’s expertise in the digital landscape, the campaign aimed to promote Happilo’s premium range of health foods and encourage customer interaction through exciting coupon offers.

    “We are thrilled with the success of our coupon campaign in partnership with Vertoz on Zomato,” said Happilo founder Vikas D Nahar. “This initiative allowed us to connect with a large audience of health-conscious consumers and showcase the quality and variety of our products. We look forward to continuing our collaboration with Vertoz further to expand our reach and impact in the market.”

    Commenting on the achievement, Vertoz founder & chairman Hiren Shah said, “We are delighted to have collaborated with Happilo for this campaign and are proud of the exceptional results achieved. This successful partnership highlights Vertoz’s commitment to delivering innovative and effective advertising solutions that drive tangible results for our clients.”

    The coupon campaign on Zomato marks another milestone in Vertoz’s journey of delivering impactful digital solutions and fostering successful partnerships with leading brands across various industries.

  • “The Great Escape” by 1% Club ignites financial literacy movement

    “The Great Escape” by 1% Club ignites financial literacy movement

    Mumbai: Tired of feeling like memes are the only relatable things that understand the woes of your work life? Feeling like no one truly understands the constant battle between living life and working hard for money? Well, what if I told you that someone not only heard your complaints but also came up with a solution—a fun one?  The answer lies in the latest ad campaign from 1% Club! Written and conceptualized by Bare Bones Collective, the campaign features digital stars Finance with Sharan and Viraj Ghelani.

     

     

    The brand film depicts the country’s working population. People are often stuck in jobs they dislike because financial obligations like EMIs and lifestyle expenses dictate their choices and, in a way, let money control them. They find themselves trapped in a vicious cycle, working for money that ultimately fails to liberate them, instead entangling them further due to their lack of financial knowledge. The only way out is to understand how money works. 1% Club’s “The Great Escape” sees Sharan and Viraj in a familiar corporate office filled with unfamiliar comic twists. The duo play harrowed colleagues who unlock the secret of an exclusive club. What is this club’? How do we get in? The campaign leaves us with many such interesting questions!

    Co-founded by Sharan Hedge and Raghav Gupta, the ‘1% Club’ is an exclusive community that empowers people with The Money School- schools forgot to teach us about money so the 1% Club created the money school with the help of India’s top finfluencers to teach about early retirement planning, tax saving strategies, credit card hacks, stock market investment and everything else money. They also provide proprietary tools and conduct networking events to offer a one-of-a-kind membership experience.

    The campaign is live on 1% Club’s social media platforms, which include Instagram, YouTube and LinkedIn.

    Talking about the campaign, Bare Bones Collective co-founder and chief creative officer Girish Narayanndass said, “1% Club is a fantastic platform that is all about helping you achieve financial freedom. To communicate this, we tapped into a larger insight, i.e. working for money all your life can make you feel trapped. Our goal was to make the campaign as unique as the product itself. Sharan and Viraj have really clicked with their comic timing, and their rapport on screen is quite fun to watch”.

    1% Club co-founder Sharan Hegde said, “The 1% club has so far spent all its marketing budget on performance marketing, and it felt like it’s finally time, after two years, to create an extremely professional communication with the world. Everybody perceives us as a course company . This is our way of making a statement that we are here to stay. We are here to build a brand. We are here to not just teach finance but also to launch financial services. The film beautifully captures the essence of the current working-class population. It is our way of representing that the 1% club is a solution to that problem, as almost 50,000 members of our community would attest to that statement that it has been a welcoming change in being confident about their financial planning and in their understanding of money. I hope the brand film reaches as many people as possible and becomes a light bulb movement for millions of people working across the country that life doesn’t have to be a cycle of struggle.”

    1% Club co-founder Raghav Gupta, “The 1% Club is building a revolution in India through Financial freedom, every Indian deserves to get this freedom, this brand film is hitting the nerve needed to further deliver our message.”

  • IAA & ISA to host Retrospect and Prospects in Mumbai

    IAA & ISA to host Retrospect and Prospects in Mumbai

    Mumbai: The India Chapter of the International Advertising Association (IAA) together with The Indian Society of Advertisers (ISA) is hosting the Retrospect & Prospects interaction with Manish Anandani, managing director – India, Kenvue (erstwhile Johnson & Johnson) on the 24 April in Mumbai.

    Manish

    Manish Anandani, Managing Director – India, Kenvue (erstwhile Johnson & Johnson Consumer Health)

    Avinash Pandey, president of IAA India Chapter and CEO of ABP Network said –”Retrospect & Prospects, is the definitive annual industry review, offering a 360-degree perspective on the past year while illuminating the road ahead. As the steward of this esteemed program, I am thrilled to convene the industry’s top minds to explore the evolving landscape. The insights shared here have played a pivotal role in shaping strategic agendas. This year, under the guidance of Manish Anandani, Managing Director-India, Kenvue, the event promises a stimulating exploration of the industry’s past, present, and future, providing unparalleled opportunities for marketing leaders to gain a competitive edge and position their organisations for success in the years ahead.”

    Avinash Pandey, President, IAA India Chapter & CEO, ABP Network

    Adds Sunil Kataria, chairman of the India Society of Advertisers & CEO of Raymond’s Lifestyle Business, “The ISA as the unique voice and apex body of advertisers pan India over 70 years, has member education as one of the key areas of its services to members. Apart from periodically conducting our own seminars workshops and knowledge series programs, we bring to the table of our members a variety of webinars on topics in marketing and media matters of contemporary interests from the World Federation of Advertisers (WFA) of which the ISA is a founder member. We constantly look for opportunities to partner with fraternity organizations to engage with our members.  Working with the IAA is one such avenue that we have looked at.  It is also a matter of pride that the speaker Manish Anandani, Managing Director, India, Kenvue (erstwhile Johnson & Johnson Consumer Health) is from the leadership of an advertiser member company. I am confident this collaborative event and congregation of IAA and ISA members in a common venue would add further value to the excellent partnering that they have in the industry.”

    Sunil Kataria, Chairman, The India Society of Advertisers (ISA) & CEO of Raymond’s Lifestyle Business

  • Rapido guarantees instant lowest price cabs and autos

    Rapido guarantees instant lowest price cabs and autos

    Mumbai: This IPL season, Rapido, a leading ride-hailing company operating in over 100 cities nationwide, is rolling out two impactful campaigns: ‘Lowest Price Guaranteed’ and ‘5 nahi toh 50’ spotlighting their cab and auto services respectively.

    Crafted by The Other Half, a boutique creative and production agency, each narrative in these campaigns ingeniously brings to light the suppressed feelings of distress and inconvenience encountered by commuters when they’re unable to secure immediate transportation. These stories vividly illustrate the emotional rollercoaster of the wait, emphasising the urgent need for prompt and low-price conveyance.

    The Rapido Cab campaign presents Rapido’s offerings as the hottest news in town in a hilarious manner. Promising commuters ‘Lowest price guaranteed’, the campaign ensures the lowest price or else double money in your wallet. Each film in the series depicts an eventful scenario where a taxi is urgently needed. However, the comedic essence lies in the overshadowing of these events by Rapido’s lowest price guarantee offer.

    In Rapido’s auto-focused campaign, “5 nahi toh 50”, the brand puts a humorous spin on the trope of doctors recommending products in traditional advertising. The campaign highlights the frustration experienced by female commuters when they cannot readily find an auto-rickshaw. In these lighthearted films, a doctor abruptly prescribes Rapido as the ultimate solution, surpassing regular auto-hailing apps. Rapido guarantees an auto will arrive within five minutes, or the customer receives 50 rupees in their wallet. This ensures Rapido provides swift and dependable transportation for its customers.

    The brilliance of these campaigns lies in their relatability and exaggerated depiction of these shared experiences, resonating deeply with audiences. The incorporation of fun and catchy jingles, such as ‘Guarantee pe guarantee, lowest price guarantee,’ and ‘5 nahi toh 50’ further enhances the humour and memorability of the messages conveyed.

    Rapido co-founder Pavan Guntupalli emphasised that “Our campaigns are crafted around fundamental category truths, showcasing the unique aspects of our offerings. The campaign will enable us to dial up brand preference. By crafting captivating stories (category truths) that resonate deeply with our users, we’re poised to establish Rapido as the undisputed leader in convenient, affordable, and reliable transportation solutions.

    Film director Arjuna Gaur commented, “Our Rapido campaigns tap into the frustration of waiting for a cab or an auto, especially in crucial moments. We highlight the importance of timely transportation and aim to connect emotionally with our audience. By adding humour and relatability, we turn mundane experiences into memorable stories. The catchy jingles, like ‘Guarantee pe guarantee, lowest price guarantee,’ and ‘5 nahi toh 50’ reassure consumers that Rapido understands their needs and is dedicated to providing affordable rides.”

    The 360-degree campaigns are promoted on key platforms like Jio Cinema, connected TV, and Star Sports, supported by a comprehensive strategy covering television, digital, print, and BTL. This plan targets diverse audiences in Kannada, English, Hindi, Tamil, Telugu, and Marathi, helping Rapido establish itself as the top choice for hassle-free city travel during the IPL season and beyond.

  • Denver features Shah Rukh Khan in their new campaign

    Denver features Shah Rukh Khan in their new campaign

    Mumbai: India’s prestigious men’s brand Denver, has launched an inspiring extension of their ‘success’ campaign featuring megastar and brand ambassador Shah Rukh Khan. In an era where achievements often overshadow virtues, this campaign inspires a paradigm shift, redefining success beyond mere accomplishments. The brand film delivers a poignant message through a simple yet powerful narrative.

    Bollywood Badshah, Shahrukh Khan is prominently known as G O A T (Greatest of all times) and true icon of success. As a self-made man, who had come from a humble background has redefined all measures of success. Centering around him, as a symbol of humility and empathy, the film emphasizes the importance of treating everyone with respect regardless of their societal status. Through his dialogue, “Insaan chota ya bada apni soch se hota hai (a person’s thinking decides their place in society), success should not go to your head,” Shah Rukh encourages viewers to reflect on their own attitudes towards others and to embrace a mindset of equality and compassion. Overall, the brand film effectively redefines how successful people let their aura (scent) speak of their achievements while staying humble.

    Hamilton Sciences Pvt Ltd MD & CEO Saurabh Gupta said, “As a brand committed to enhancing lives through fragrance, we believe in the power of success intertwined with humility. With this campaign, we aim to spark conversations that remind individuals that true success is marked by kindness, and empathy. Shah Rukh Khan, who is the epitome of success and modesty, is the right fit to deliver our brand message. Like our fragrances, success is not about showing off but about embracing everyone with grace.”

    Shah Rukh Khan has been associated with deodorant brand Denver as its brand ambassador for seven years. Over the years, the brand has emerged as the most preferred fragrance in the country. It further envisions evolving into an all-encompassing grooming brand for men over the next few years.

    Denver, as a brand, embodies the essence of a real man. Rooted in the virtues of gentleness and humility, Denver stands as a testament to hard work and authenticity. A true Denver man is not defined merely by his strength or achievements but by his character and values. Just as Denver has consistently supported and reflected the personality of its wearer, the brand itself upholds the qualities of a genuine gentleman: kind-hearted yet determined, modest yet ambitious. In a world that often celebrates superficiality, Denver remains committed to celebrating the depth and integrity of the modern man.

  • L&K Saatchi & Saatchi appoints Ekta Relan as chief strategy officer

    L&K Saatchi & Saatchi appoints Ekta Relan as chief strategy officer

    Mumbai: L&K Saatchi & Saatchi, a part of Publicis Groupe India, has strengthened its strategy leadership by elevating Snehasis Bose, its chief strategy officer (CSO), to the role of group chief strategy officer. With this, Snehasis will now oversee strategy across L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate. Additionally, Ekta Relan takes over the reins as the new chief strategy officer (CSO) for L&K Saatchi & Saatchi. Together, Snehasis and Ekta will collaborate to enhance the agency’s strategic initiatives.

    Commenting on the appointments, L&K Saatchi & Saatchi and Publicis India  CEO Paritosh Srivastava said, “Given the disproportionate growth all three agency brands have seen in client results, creative respect and revenue over the last few years, and the significant role the strategic function has played, it is the right time for us to introduce a force multiplier. Snehasis is a proven war horse who has been a great asset and the most dependable partner to the agency. It’s a natural progression for him to bring his influence and impact across the other agencies. Ekta is a rare talent, with her wealth of experience and strategic acumen, she is the perfect strategic leader and cultural fit to take L&K Saatchi & Saatchi’s spirit of ‘Our Client’s Business Is Our Business’ to the next level.”

    With over 25 years of experience, Snehasis has been associated with agencies like McCann Erickson, Publicis Ambience, IMRB International, and Contract Advertising. He joined L&K Saatchi & Saatchi in 2015 and was elevated to CSO in 2020. Over the past nine years, Snehasis has demonstrated exceptional leadership and innovative approach that have driven growth for brands like Hero MotoCorp, ITC, Renault, JioMart, Audi, Reliance Digital, Zepto, Akasa Air, Nivea, Relaxo, Dabur, Groupo Bimbo, AU Bank among others, leading to his elevation to Group CSO with additional mandate for Publicis India and Saatchi & Saatchi Propagate. He will continue reporting to Paritosh.

    Ekta boasts a career spanning 23 years. She joins L&K Saatchi & Saatchi after a successful stint as chief strategy officer at Lowe Lintas, where she led the strategy team for Unilever, the agency’s biggest client, apart from driving new business acquisitions. Ekta has also worked with Mullen Lintas, Sapient Nitro Singapore and Unilever Singapore. During her illustrious career, she has played an instrumental role in crafting winning strategies for renowned brands like Glow & Lovely, Pepsodent, Close Up, Surf Excel, Vim, Lifebuoy, Tata Tea, SBI Life, Saffola, Tata Cliq, Dabur’s Real, Samsonite and Bajaj Avenger among others. She has also served on jury panels for prestigious awards like Effies and AME.

    Ekta’s dedication to developing solutions that challenge cultural norms and deliver impactful results seamlessly aligns with L&K Saatchi & Saatchi’s vision. She will collaborate closely with Paritosh and Snehasis to drive forward the agency’s strategic initiatives.

    Snehasis, added, “My journey at L&K Saatchi & Saatchi has been transformational, and this new role promises to be orbit-shifting! Both Publicis India and Saatchi & Saatchi Propagate are on accelerated growth curves, and I am grateful to be an active part of their stories. With Ekta’s rich experience, deep wisdom and hunger for the new, I look forward to creating a symbiotic partnership that will unlock new possibilities for our clients, taking the L&K Saatchi & Saatchi ownership mandate to the next level. Looking forward to more audacity, challenges and rocket-like growth!”

    Speaking on her appointment Ekta, said “L&K Saatchi & Saatchi is on a dynamic growth trajectory, redefining the role an agency can play for its clients’ business. I am thrilled to be a part of this enriching journey where commerce and culture beautifully fuel each other. I eagerly anticipate collaborating with the agency’s talented team, also learning and leveraging the power of the entire Publicis ecosystem to build solid brands that connect with their audience in unexpected and relevant ways.” 

  • Oral – B toothbrush bats alongside Rohit Sharma in its new campaign

    Oral – B toothbrush bats alongside Rohit Sharma in its new campaign

    Mumbai: Oral-B, an industry leader in oral care innovation from the house of P&G, and the World’s #1 dentist recommended toothbrush brand, today unveiled its latest campaign shining a spotlight on, Oral-B Criss Cross. Designed by dental professionals Oral-B Criss Cross introduces a leading innovation in toothbrushes with advanced Criss Cross bristling technology. The brand also welcomes Indian cricketing sensation Rohit Sharma, as its newest brand ambassador through the latest campaign that has been conceptualized by DDB Mudra.

    Reports suggest that 49%* consumers are dissatisfied with the level of cleaning their brush provides. Oral-B’s Criss Cross technology enables a deep clean with the toothbrush’s adaptability to every mouth, every need, and every style of brushing. The brush is also seen effectively targeting difficult corners of the mouth as compared to a straight bristle flat trim brush, ensuring every smile can get a deep clean. By embracing the Criss Cross innovation, users can enjoy a thorough and efficient clean, ensuring better overall oral health versus an ordinary flat trim brush.

    P&G India VP & category head – Oral Care Golalkrishnan Kalianna shared, ” There exists a common perception about all toothbrushes functioning the same way, leading to consumers being unaware about selecting the right solution. 49%* consumers are currently dissatisfied with the cleaning their brush provides. We recognize the need for innovation and education. Oral B’s Criss Cross technology, priced starting Rs 50, offers consumers a revolutionary choice for achieving better oral hygiene. We are also thrilled to introduce our latest campaign with the ace Indian cricketer – Rohit Sharma, highlighting Oral-B’s ongoing dedication to transforming oral care for every individual and educating them on making the right decision for their oral care. With this breakthrough, we firmly believe that Oral-B Criss Cross will empower consumers to get to healthier smiles.”

    * Based on P&G online survey on Oral care habits & needs, conducted in India with 500 respondents in April’21

    Adding on, Gopal, shares his thoughts on associating with Sharma, “Joining forces with Rohit Sharma is an exciting milestone for Oral-B. Renowned as the indisputable ‘Hitman’ of cricket for his powerful sixes on the field, his impact finds its parallel in Oral-B Criss Cross, effectively knocking germs out of the park. As one of India’s most beloved sports icons, Rohit’s dedication to his craft and his pursuit of excellence aligns with Oral-B’s commitment to delivering exceptional oral care solutions that delight our consumers, thus making him the perfect choice for us.”

    Expressing his enthusiasm for the partnership, Sharma shared, “Recognizing the pivotal role of oral health in our overall well-being, I’m thrilled to join hands with a legacy brand like Oral-B. Their innovative approach, to integrate tech into Oral-B Criss Cross, not only enhances dental care but brings healthier smiles. With this new campaign, I hope everyone realizes the benefits and prioritizes their oral hygiene.”

    DDB Mudra Group CCO Rahul Mathew said, “Oral-B’s Criss Cross bristles revolutionized the way a brush cleans your mouth. And in Rohit, we have someone who has revolutionized the way India plays cricket. So, we got the hitman to make sure the message hits home – Choose Oral-B Criss Cross for a healthy smile.”

  • SoCheers celebrates 11 years of digital creativity and growth

    SoCheers celebrates 11 years of digital creativity and growth

    Mumbai: SoCheers, a leading independent digital-first creative agency in India, celebrates 11 years of creating many award-winning campaigns for major brands across various sectors while building an agency on a people-first culture. Founded in 2013 by Mehul Gupta and Siddharth Devnani, the agency has carved a niche for itself in the ever-evolving digital advertising landscape & is regarded as one of the top digital-first agencies to work within India.

    Keeping true to its core philosophy of digital-first creative thinking, SoCheers has over the last year developed key innovative campaigns for brands across industries like Amazon miniTV, Croma, boAt, BGMI, The Belgian Waffle Co, Havmor Ice-creams, Yes Bank, Reliance General Insurance to name a few. Having been ahead of the curve & incorporating new trends and technologies like 3D videos, CGIs, generative AI (Gen AI) to stay relevant in the ever-changing digital landscape, these advancements have helped deliver exceptional results for their clients & helped the agency bag multiple awards across the industry for campaigns in social, digital and even experiential categories.

    Building on the entertainment expertise they have built over the last few years, they’ve expanded into industries like BFSI, FMCG, and Alco-bevs, adding multiple brands from these sectors to their clientele mix. Their client base has grown by 2.7 times over the last three years, with profitability increasing by five times for the same period.

    On the embankment of a new decade, SoCheers has focused on building & growing the team who are the key people behind creating impactful campaigns. With an emphasis on continuous learning, a mindful and supportive work environment in an agency business that is rigorous, their 225 plus member team (team size has grown by 20 per cent YoY) across Mumbai, Bengaluru, Delhi & Ahmedabad continues to thrive.

    Commenting on the 11th anniversary, SoCheers co-founder & CEO Mehul Gupta said, “It has been an incredible journey. We started SoCheers with a passion to build brands with creative storytelling and a belief in the power of ‘digital’ to connect with the audiences in meaningful ways. I’m humbled to see how we’ve grown, the amazing talent we’ve attracted, and the impact we’ve made on our clients’ businesses.”

    As SoCheers embarks on its next chapter, the agency has its sights set on national expansion & an overall growth in revenue to 30 per cent in the next FY.

    SoCheers co-founder & director Siddharth Devnani said, “Running a digital agency has been so dynamic, we’ve had to reinvent ourselves every year. This keeps us on our toes & we love the adrenaline that comes with blending long-term strategic thinking with creative digital avenues to brand storytelling for brands to achieve their marketing objectives and deeply connect with their audiences. I’m excited about where the next decade takes us.”

    Mehul further stated, “Our ambitions extend beyond commercial success. We are passionate about using creativity for social good and creating a positive impact not just by raising awareness but inspiring positive change.”

    SoCheers’ eleventh anniversary marks a significant milestone, but it’s merely the beginning of a new chapter. With a talented team, an unwavering commitment to creativity, and a focus on social impact, SoCheers is poised to make an even bigger mark on the digital advertising landscape in the years to come.