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Category: Media and Advertising

  • Hindware unveils Aqua Pro water-saving nozzles in latest ad campaign

    Hindware unveils Aqua Pro water-saving nozzles in latest ad campaign

    Mumbai:  Hindware Ltd, the country’s bathware brand, launched its new television commercial campaign, #TapIntoTheFuture, featuring some of the biggest cricket icons from the Royal Challengers Bengaluru team. Conceptualised and created by Mullen Lintas, the campaign seeks to raise awareness about water conservation for a sustainable future, placing the spotlight on the brand’s latest innovation – the Aqua Pro Water-Saving Nozzles. The campaign aims to inspire and encourage viewers to take actionable steps towards reducing their water footprint.

    The Aqua Pro Nozzle, a revolutionary product developed in collaboration with Swedish innovation company, Altered, is designed to set new benchmarks in water conservation. These ground-breaking nozzles provide an astounding capability to save up to 98% of water usage, engineered to fit seamlessly into any regular tap. Aqua Pro Nozzle’s Swedish Atomisation Technology transforms water flow into three modes – “Spray, Dome and Mist,” drastically reducing water usage without compromising on functionality, ensuring that water is used to its utmost efficiency, leading to significant savings in water.

    Commenting on the announcement, Mr. Sudhanshu Pokhriyal, CEO – Bath & Tiles Business, Hindware Limited, said, “In our continuous endeavour to redefine bathroom solutions and contribute to a sustainable future, we have introduced Hindware Aqua Pro Water Saving Nozzles. This is a testament to our commitment, to offering a revolutionary solution to the looming water crisis. Through our partnership with cricket’s most celebrated stars, we aim to amplify the message of water conservation and inspire widespread adoption of eco-friendly solutions and practices.”

    Ms Arunima Yadav, VP & Head of Marketing-Bath & Tiles Business, Hindware Limited, further added, “As a brand we are committed to bringing innovative solutions to our consumers and communicate them in an interesting manner. Our latest ad campaign draws the parallel between technology used in cricket with technology used in Aqua Pro water-saving nozzles and how one saves the day for our cricket players while the latter will help to save our tomorrow by saving water. Our partnership with the Royal Challengers Bengaluru team adds a powerful endorsement to our commitment to inspire the young generation to join us in preserving our most precious resource – water.”

    Ram Cobain, Chief Creative Officer, Mullen Lintas shared, “Cricket uses a lot of technology to save its players from getting out. But what’s bigger than a wicket saved? Water. We partnered with the RCB team to show how a simple nozzle can save up to 98% of the most precious liquid on Planet Earth. The Aqua Pro 98 water-saving nozzle is not only a game-changer; it is a true team player. It’s from Hindware but it works perfectly with most common taps as well.”

    The TVC campaign has been conceptualized by Mullen Lintas, one of India’s leading creative agencies, and will be aired on leading television channels and digital platforms across the country.

  • Hitchki hosts an exclusive menu launch sundowner for its ‘Khule Aam Masti’ campaign

    Hitchki hosts an exclusive menu launch sundowner for its ‘Khule Aam Masti’ campaign

    Mumbai – Hitchki, the popular resto-bar chain with outlets across India,has officially kicked off the Mango Season with its latest campaign – ‘Khule Aam Masti’.This initiative introduces an array of mango-inspired delights, showcasing HITCHKI’s innovative approach to mixology and fusion cuisine.

    Guests are invited to indulge in a tantalizing selection of mango special cocktails such as Ratnagiri Aamras LIIT, Kaccha Mango Sherbat and MankuradoFeni Kooler alongside fusion dishes like TeriyakiMango Lolipop and Mango Jalapeno Quesadilla. With such delectable offerings, the campaign promises to captivate the palates of food enthusiasts with its creative and delectable mango-infused creations.

    Mirah Hospitality chief advisor  & consultant Aji Nair expressed his enthusiasm for the campaign, stating, “At Hitchki, we are always looking for ways to push the boundaries of culinary creativity. The Mango Season provides us with the perfect opportunity to showcase our team’s talent and offer our guests a truly memorable dining experience that celebrates this beloved fruit.”

    Guests visiting Hitchki will get to enjoy the ‘Khule Aam Masti’ menu, immersing themselves in a vibrant atmosphere with exceptional service and the star of the show – mango-inspired gastronomic delights that showcase the culinary expertise of Hitchki’s talented chefs.

    Mirah Hospitality DGM – Marketing Reeti Kowal shared her thoughts, saying, “The ‘Khule Aam Masti’ campaign perfectly captures Hitchki’s commitment to innovative cuisine and exceptional guest experiences. Our team has worked tirelessly to curate a menu that seamlessly blends the sweetness of mangoes with our signature fusion cuisine and innovative cocktails and we can’t wait for our guests to join us and indulge in the mango-infused delights that awaits them.”

    Don’t miss out on this unique opportunity to savour the flavours of the mango season in style. Visit Hitchki’s to partake in the ‘Khule Aam Masti’menu and experience the magic of mango-infused cuisine.

    hitchkiindia

  • AltF Coworking launches Year Zero initiative

    AltF Coworking launches Year Zero initiative

    Mumbai: In recent years, the startup ecosystem has witnessed exponential growth, leading to an increased demand for flexible workspace solutions. Recognising the challenges faced by new ventures in securing affordable office spaces, AltF Coworking has launched an innovative program called Year Zero. This initiative aims to provide eligible startups with the necessary resources and support to thrive in today’s competitive business landscape free workspaces for one year, across Delhi NCR.

    Year Zero is a ground-breaking endeavour by AltF Coworking, designed to assist startups in finding a productive workspace without the financial burden of traditional office rentals. With the rising costs associated with renting, leasing, or purchasing office spaces, flexible coworking environments have become invaluable for startups. AltF Coworking Year Zero promises to offer entitled qualifying startups a conducive work environment where they can collaborate with like-minded entrepreneurs.

    Apart from free office space for one year, Year Zero winners will have access private team rooms or dedicated desks, unlimited tea and coffee, high-speed Wi-Fi, lounge access, and reprography services. This initiative is specially designed for bootstrapped startups that have not received external funding and whose Founders are 25 years of age or younger. Furthermore, to qualify for the program, startups are required to submit a comprehensive business plan that clearly outlines their goals, revenue models, and growth strategies.

    AltF Coworking co-founder Yogesh Arora stated “Our ‘Year Zero’ initiative is about more than just providing space; it’s about creating a launching environment for tomorrow’s innovators. We’re committed to empowering startups to scale new heights by breaking down the barriers of traditional office costs and fostering an environment for success”. Yogesh Arora has stayed true to his promise by ensuring that ‘Year Zero’ is more than just a space— It is an unprecedented opportunity for young founders to focus on scaling rather than worrying about rentals.

    In the bustling coworking space landscape, AltF Coworking stands out as a beacon of innovation and community-centric design. AltF Coworking’s ‘Year Zero’ initiative is a pioneering effort, marking the first time such a campaign has been specifically tailored to support startups. This unique program alleviates financial burdens for new businesses by offering free office spaces and essential resources, allowing them to focus more on growth and innovation. By fostering a supportive and collaborative environment, AltF Coworking ensures that startups have the tools they need to succeed, significantly impacting the broader business community and setting a new standard for how coworking spaces can nurture emerging enterprises.

    Head of marketing Jutin Arora said, “We are thrilled to launch the ‘Year Zero’ Program. At AltF Coworking, we firmly believe that early-stage startups should be supported in any way they can. We understand the day-to-day challenges a founder encounters and by launching ‘Year Zero’, we aim to lessen the burden of rentals and enable them to what they do best – Disrupt”.

  • Ad Club Bangalore launches Inspiration Room

    Ad Club Bangalore launches Inspiration Room

    Mumbai: The Ad Club Bangalore is happy to announce the launch of the  Inspiration Room, a new initiative designed to inspire and educate the advertising and marketing community in India. This series of thought leadership programs will offer a wide range of formats fostering a dynamic exchange of ideas.

    “We are very excited to launch the Inspiration Room series,” said Origami Creative founder and Ad Club Bangalore president Laeeq Ali. “This initiative is conceived to be a series of high-quality masterclasses, talk shows, discussions and workshops, where creative professionals will get to hear from the experts and interact with the best.”

    Kicking off with generative AI: A round table discussion

    The first program in the Inspiration Room series was a round table discussion focusing on generative AI, a rapidly evolving field with significant implications for the future of advertising and marketing. A panel of industry experts delved into the opportunities and challenges of Gen AI. Members of the panel were Adobe head of sales & channel Ajay Joseph, Talented strategy lead Varun Khiatani and Accenture Song MD Azmina Poddar. The discussion was moderated by Epsilon India VP international marketing and agency practice Ganga Ganapathi.

    The event, held in partnership with Adobe, brought together senior leaders from the advertising and marketing community for a thought-provoking discussion in Bangalore. Speakers of the evening who shared their interesting perspectives included technology marketing evangelist and Billaway founder Shridhar Gopalan, partner spread design & innovation Nishad Ramachandran and Manipal Digital Vignesh Kamath.

    “The advertising world is going through a rapid change,” said Ali. “We felt that Generative AI would be an apt topic for the fraternity to discuss, especially considering the rise of tools like LLMs and Adobe Firefly. We look forward to bringing more relevant topics like these under the banner of Inspiration Room.”

    Praise for the Inspiration Room: Generative AI Event

    The Inspiration Room: Generative AI event received positive feedback from industry leaders.

    ●    “The Inspiration Room was not only inspiring but thoroughly insightful. The quality of conversation and maturity around topics like GenAI made me feel extremely bullish on the Indian marketing and advertising fraternity,” said Talented strategy lead Varun Khiatani.

    ●    “The Inspiration Room by Ad Club Bangalore was true to its name.  Adobe Firefly demos and use cases presented were amazing.  A legally compliant creative accelerator is great to see. I have already referenced discussions from the meeting multiple times the very next day,” said Billaway technology marketing evangelist and founder Shridhar Gopalan.

    ●    “The inspiration room is a lovely initiative by the Ad Club, Bangalore. I really enjoyed the very insightful session organised by Adobe Firefly. I went back richer with some great stories and ideas on Gen AI,” said Accenture Song MD Azmina Poddar.

    ●    “The Inspiration Room event was truly motivating, showcasing the boundless potential of GenAI through work examples, practical tools, and entertainment. My key takeaway? Never start from scratch again!” said Epsilon VP head of international marketing Ganga Ganapathi.

  • Finolex Cables launches innovative OOH campaign

    Finolex Cables launches innovative OOH campaign

    Mumbai: Finolex Cables has launched an innovative out-of-home (OOH) campaign as part of its ongoing “No Stress. Finolex.” initiative.  This outdoor campaign is designed to emphasize innovation and reliability and is strategically located across multiple cities. It aims to captivate consumer attention by serving as focal points that draw attention toward Finolex Cables’ cutting-edge technology and trustworthiness.

    Out of the many creatives, one of the innovative hoardings features a live fan symbolically giving air to the Bollywood star, Kiara Advani. It has already gone viral in Pune with a local Instagram page garnering over 2.6 million impressions. Another striking hoarding showcases Finolex Cables’ FR House wire alongside their brand ambassador, Bollywood actor Karthik Aaryan. The skyline in this captivating display is showcased using neon lights, highlighting the company’s expertise in delivering top-notch electrical solutions.

    President – sales and marketing Amit Mathur stated, “These standout hoardings are more than just advertising spaces; they’re testaments to our commitment to creativity and excellence. In an era where consumer attention is at a premium, these hoardings offer a unique opportunity to connect with our audience in a meaningful way, cutting through the clutter and leaving a lasting impression.”

    In addition to the innovative hoardings that were launched, Finolex Cables ongoing “No Stress. Finolex” campaign adopts a comprehensive 360-degree approach, leveraging various marketing channels such as TV, OTT, digital media, PR, radio, and OOH (out-of-home). This multi-channel strategy ensures maximum reach and impact, driving brand awareness, engagement, and memorability.

    https://globalappsportal-my.sharepoint.com/:v:/g/personal/rahil_shukla_dentsu_com/EYGQ-HBaO81Mno4DgnErZEwBRlf0R84-KkIfC1RYtwIsvg

    https://globalappsportal-my.sharepoint.com/:v:/g/personal/rahil_shukla_dentsu_com/EcZvTTF_buJFkMKGJwpYdhcB3geGZBV8hyMVYIcsGQWvAw

  • Britannia launches ‘Har Pocket Ab Dustbin’ campaign

    Britannia launches ‘Har Pocket Ab Dustbin’ campaign

    Mumbai: It’s easy to justify tossing our wrappers when there’s no bin in sight. What’s harder is holding onto those wrappers till you find a dustbin! In their latest for Britannia, Talented.Agency celebrates a milestone for the legacy brand – two years of 100 per cent plastic neutrality with a film on adopting a simple habit. Their choice of protagonist? An eight-year-old. The earnestness of a child is a striking reminder to do better, develop a conscience for cleanliness and be responsible for your own waste, if not everybody’s.

    Har Pocket Ab Dustbin (Every Pocket, now a Dustbin) is an attempt to encourage millions of Britannia consumers to be cognizant of their surroundings and join the brand in its commitment towards efficient plastic collection and processing, leading to 100 per cent plastic neutrality. Everyone can also join the pledge with Britannia at https://www.britannia.co.in/do-not-litter

    Britannia has been actively working around various measures such as sustainable sourcing of ingredients & packaging, enriching the products with vitamins and minerals, natural resources efficiency to minimise environmental impact and much more. One of many steps the company has taken is processing over 43,000 metric tonnes of plastic in FY 22-23 alone and being 100% plastic neutral for over two years.

    Commenting about the initiative of #HarPocketAbDustbin, Britannia CMO Amit Doshi said, “Britannia is on a mission to be known as a responsible global total foods company. With the efforts of all our functions, we have been 100% plastic neutral for over two years, and on the occasion of World Earth Day – we wanted to bring light to our efforts. We wanted to extend the initiative to all our consumers because despite working at this scale, the individual efforts that you and I can make cannot be undermined. #HarPocketAbDustbin is an effort to tackle the plastic problem together with our consumers.”

    On the campaign, CodeRed director Gajraj Rao added, “This is the first time we’ve crafted an entire film for a brand without ever showing their product. We had more products on the snack tray of this shoot than in front of the camera. Kudos to team Britannia on their efforts to be sustainable. I look forward to watching them continue on their path of plastic neutrality, not just because I’d like to make them more films for future milestones!”

    #HarPocketAbDustbin is a simple yet impactful plea to take ownership of our own litter through a habit many of us are not unfamiliar with.

    Shedding light on how the insight came to be, the team from Talented, Sanket Audhi, Balaji Padmanabhan and Pearl Alex commented, “We noticed many of us were already performing the ‘fold it, hold it, wait, dispose it’ with our own litter. We also noticed we started it young. #HarPocketAbDustbin is our attempt at compounding the effect this habit had on us and our surroundings, by keeping it going through a movement that kids and India alike can follow! How we deal with today’s plastic problem will take small actions like this and larger systems like Britannia’s efforts. This was a first taste at zero waste, and we’re glad to play our part in it!”

  • Cadbury Perk and Alia Bhatt ask people to ‘Take it Lightly’ in their new campaign

    Cadbury Perk and Alia Bhatt ask people to ‘Take it Lightly’ in their new campaign

    Mumbai: Cadbury Perk, one of Mondelez India’s iconic and fun brands, launches yet another playful campaign with Bollywood Actress Alia Bhatt. Through a delightful TV commercial, Cadbury Perk encourages consumers to embrace life’s challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’.         

    In a world that’s often filled with small stresses and uncertainties, Cadbury Perk believes in the power of positivity and light-hearted fun. With its latest campaign, crafted on the back of the brand’s purpose ‘Take It Lightly,’ Cadbury Perk is on a mission to inspire individuals to approach life’s twists and turns with humor and optimism. Through an engaging narrative, Cadbury Perk aims to resonate with its audience, and encourage them to navigate life’s ups and downs with a smile and a Perk in hand.

    Speaking about this, Mondelez India president- marketing Nitin Saini said, “Since its inception, Cadbury Perk has been rooted in the youth culture owing to its fun persona and lighthearted narrative. Continuing this legacy, our new film showcases how a simple change in attitude can make a big difference in positively navigating life’s twists and turns. We believe this campaign will resonate with young consumers who live life with the same vivacity as personified by our brand ambassador Alia Bhatt, inspiring them to embrace a lighter and more joyful approach to everyday challenges”. 

    Speaking about the collaboration, Bhatt expressed her excitement, saying, “I have always been a fan of Cadbury Perk as I deeply resonate with their belief to ease through life’s small disappointments with humor and optimism. This long partnership has been an absolute delight!”

    Ogilvy India CCO Sukesh Nayak said, “We are very excited to create a new film for Cadbury Perk. This brand stands for the need of the hour – to take things lightly. There are everyday niggles that take over the best of us, dampening our mood. Perk with its light chocolate format helps us overcome such moments in life by making our mood lighter. We had fun collaborating with Alia Bhatt and Prasoon Pandey on this project, both known for always taking things lightly.”

  • Joy Personal Care unveils one of Kolkata’s first 4D anamorphic display ‘JOY KKR 4D Fan-tasy’

    Joy Personal Care unveils one of Kolkata’s first 4D anamorphic display ‘JOY KKR 4D Fan-tasy’

    Mumbai: Joy Personal Care, the Indian home-grown personal care brand under the aegis of RSH Global, recently unveiled ‘JOY KKR 4D Fan-tasy,’ a grand anamorphic display at South City Mall in Kolkata. The event took place in the presence of the popular actor Mimi Chakraborty who is also the brand ambassador of West Bengal. This larger-than-life installation aims to celebrate the spirit of KKR, in alignment with Joy Personal Care’s association with the team for the third consecutive time this year.

    The grand anamorphic display stands as a key feature of the event, designed to immerse fans in the excitement of watching matches at Eden Gardens, Kolkata. With this innovative approach, Joy Personal Care is dedicated to providing fans with an exceptional stadium-like experience.

    The display will be showcased at the mall till 5 May 2024, resonating with the fervor of cricket enthusiasts across the city. Additionally, it will also be put up at other high-footfall malls including Acropolis, City Centre Newtown, and Vega Circle, Siliguri.

    In addition to the anamorphic display, the brand has organized interactive contests throughout the aforementioned duration in catchment zones. These activities aim to engage fans and captivate them with exciting gratifications, further fuelling their passion for cricket and KKR.

    Commenting on the success of the 4D anamorphic display, Joy Personal Care (RSH Global) chief marketing officer Poulomi Roy said, “The introduction of JOY KKR 4D Fan-tasy marks our entry into an exciting experiential marketing project, set to enhance the fan experience at the high footfalls malls in Kolkata making it more enthralling and engaging. Unveiling this grand anamorphic display meticulously designed to celebrate the spirit of KKR in our hometown fills us with pride. Through this innovative approach, we aim to form deeper connections with our consumers.”

    Sharing her excitement, renowned actor Mimi Chakraborty commented, “I’m thrilled to be a part of the unveiling of Joy Personal Care’s ‘JOY KKR 4D Fan-tasy,’ an innovative anamorphic display today. As an ardent fan of KKR and brand ambassador of West Bengal, witnessing this larger-than-life installation celebrating the spirit of the team was truly exhilarating.”

  • Noise launches Noise for Nature campaign with Angad Achappa on Earth Day

    Noise launches Noise for Nature campaign with Angad Achappa on Earth Day

    Mumbai: Noise, a leading smartwatch brand that resonates with the pulse of India evokes a sense of responsibility to care for Mother Nature on this International Earth Day – a vibrant biodiversity that is the true essence of our planet’s beauty and vitality. The brand launches the ‘Noise For Nature’ campaign, raising awareness about the crucial need to protect and nurture the Earth’s diverse ecosystems. Under the overarching umbrella of the ‘Noise Of India’ initiative, Noise has joined forces with renowned wildlife photographer Angad Achappa to showcase the beauty of nature. The campaign urges people to march together to celebrate Earth Day by reminding them to conserve nature’s beauty which is the rich tapestry of life that Mother Nature has woven for us.

    With the Noise For Nature campaign, the brand pays tribute to the incredible diversity of life that surrounds us, echoing the heartbeats of countless species that coexist in nature’s delicate balance. From the majestic roar of the tiger to the melodious symphony of birds, every living creature contributes to the harmonious rhythm of the natural world. To celebrate this, people can download the exclusive wildlife-themed watch faces, featuring his captivating photographs, through the Noise Smartwatches via the NoiseFit app that brings together India one watch face at a time. These stunning watch faces not only add a touch of natural beauty to one’s wrist but also serve as a constant reminder of the need to cherish and safeguard the Earth’s precious ecosystems.

    Angad Achappa’s talent for capturing the raw beauty and intricate details of wildlife made him the perfect collaborator for Noise. His awe-inspiring photographs not only showcase the marvels of biodiversity but also serve as a powerful reminder of our collective responsibility to protect and preserve these wonders for future generations.

    https://www.instagram.com/angadachappaphotography/?hl=en

    By wearing these watch faces, Noise encourages its users to embrace the spirit of environmental stewardship and become ambassadors for the preservation of biodiversity. Together, we can ensure that the rhythms of life continue to resonate in harmony and that Mother Nature’s bounty remains a source of wonder and inspiration for generations to come.

  • ICICI Bank strengthens support for senior citizens in West Bengal

    ICICI Bank strengthens support for senior citizens in West Bengal

    Mumbai: ICICI Bank has announced a range of initiatives to make banking more convenient to its senior citizen customers in West Bengal. As part of this programme, the bank has set up desks with relationship managers dedicated to service senior citizens at all branches in the state. The desks offer personalised assistance to senior citizens for various banking requirements including providing form 15H, life certificate, fixed deposits and interest certificate. In case the senior citizens want to avail of these services from the convenience of their home, they can do so digitally on the bank’s retail banking application, iMobile Pay. Additionally, the bank has made banking services available at the doorstep of senior citizens to provide improved convenience to them throughout the state.

    In order to promote these initiatives, the Bank has launched a comprehensive ad campaign titled, ‘Moner Moton Banking’ featuring Prosenjit Chatterjee and Sabyasachi Chakraborty, two renowned actors in West Bengal. The campaign was aired on popular Bengali news and entertainment channels and was supported by outdoor advertising across premium locations in the state.

    Further, ICICI Bank aims to celebrate rich cultural heritage of the state through the launch of Tarar Khonje’, a talent search exclusively for residents of West Bengal and NRIs above 50 years of age. This initiative is a part of the Bank’s overall focus to serve the senior citizens in the state. The talent search encompasses various categories including dancing, singing, poetry recitation, playing musical instruments, stand-up comedy and photography. The interested participants can submit their entries on the talent search’s official website www.tararkhonje.com.

    To ensure maximum participation from senior citizens, the talent search has reached out to over 60 housing societies including esteemed old age homes like Snehodiya and Swapnobhor.

    ICICI Bank state head- West Bengal and North East Akash Raghav said, “We have undertaken multi-pronged steps to enhance hassle-free, seamless and convenient banking experience to the senior citizens in West Bengal as part of our aim to become their preferred bank of choice.  We have also launched ‘Tarar Khonje’ which offers an opportunity to the residents and NRIs of the state who are above 50 years to showcase their talent. With over 5,000 registrations in just a few weeks, this initiative has garnered significant interest and participation. Through this campaign, our aim is to celebrate the artistic and cultural prowess of Bengal’s talented residents.”

    The winners of the talent search will be rewarded with an opportunity to appear on television with the actor Prosenjit Chatterjee, fondly called Bumba Da.

    ICICI Bank currently operates a vast network of nearly 300 branches and over 510 ATMs and cash recycling machines (CRMs) in West Bengal.

    ICICI Bank services its large customer base through a multi-channel delivery network of branches, ATMs, call centers, internet banking (www.icicibank.com), and mobile banking.