ITV

Category: Media and Advertising

  • Zepto-Simpl’s billBoard banter flirts with #SabseTezKaun

    Zepto-Simpl’s billBoard banter flirts with #SabseTezKaun

    Mumbai: Zepto, a quick commerce service, and Simpl, checkout network, have engaged in a friendly billboard banter with their #SabseTezCampaign to highlight their unique combination of instant checkout and fastest deliveries offered to millions of customers. The billboards, put up at Karol Bagh and Gurgaon- sector 66 in Delhi-NCR, tap into popular meme culture with references to popular Bollywood dialogues and one liners from stand-up comedy such as “Aao kabhi haveli pe” and “Mai kya job chhod doon”.

    The billboards are strategically located in high-traffic zones of the city, thereby showcasing humorous banter between the two brands. The campaign aims to highlight the benefits of an online kirana store and a unique khata-like experience online for commuters through Zepto which offers 10-min deliveries via Simpl’s one-tap or instant checkout. The campaign, which was amplified across social media platforms has already garnered over 500,000 impressions online (Instagram, Facebook, LinkedIn) in less than 24 hours.

    Commenting on the unique marketing campaign, Zepto chief brand officer Chandan Mendiratta said, “Fast checkouts with Simpl and Fast Delivery with Zepto is truly a match made in heaven. It’s a great example of two brands that uphold convenience and speed as their values coming together. It was great to see our tone of voice also matching over and above our values. However, we still can’t agree on #SabseTezKaun!”.

    Simpl VP marketing Abhishek Rane said, “As new-age brands, we bring a judicious mix of traditional kirana and khata-like experience online and are highlighting its relevance for today’s customers through our #SabseTezKaun campaign. The speed and convenience that customers get with Zepto and Simpl’s partnership is unparalleled and we are excited to celebrate this with quick-witted billboard ads. By engaging in this playful banter in the physical world and amplifying it in the online world, we are tapping all relevant channels to keep our customers engaged”.  

    Zepto partnered with Simpl in January 2022 and has witnessed over 13 million checkouts via Simpl’s instant checkout so far. It recently integrated Zepto Pass with Instant Checkout to enhance user convenience and has been offering great rewards and cashbacks to millions of customers across the country.

    With Zepto Pass availed via Simpl, pass users will get up to five per cent cashback on every transaction, unlimited free deliveries, 10 per cent off on fruits and vegetables, 10 per cent off on Zepto Cafe and up to 20 per cent on all other orders. The Khata-like feature allows users to clear all their bills for grocery purchases at once every fortnight.

  • Colgate urges consumers to take a smile break this IPL season

    Colgate urges consumers to take a smile break this IPL season

    Mumbai: As millions of us are glued to the all-new season of Indian Premier League (IPL), Colgate-Palmolive India’s campaign “Indian Sweets League” works as a clever reminder to do something we often miss after the celebrations; brushing our teeth at night. Indian Sweets League is a unique collaboration with JioCinema & Indian Premier League (IPL) as part of Colgate’s #BrushTonight initiative aimed at raising awareness about oral health.

    We have all had that moment, hooked to our TV screens munching on food, as the stadium roars in anticipation. The last ball is bowled, deciding the fate of the match. We jump with joy and are ready to celebrate the win with a yum dessert.  

    With cricket legends Suresh Raina and Zaheer Khan leading the charge, “Indian Sweets League” takes forward the narrative of encouraging consumers to adhere to the crucial practice of brushing teeth before bedtime after indulging in sweet delights.

    The campaign promises to deliver a mix of fun banter, match predictions, and a focus on night time brushing. The campaign encourages viewers to take a ‘strategic timeout’ every night to brush their teeth, thus ensuring a winning smile.

    Colgate-Palmolive India EVP marketing Gunjit Jain said, “The last thing that millions of Indians put on their teeth is sugar, not toothpaste. This behavior gets heightened during the IPL season as Indians watch with rapt attention while munching on snacks, and ending it with a sweet celebration as their team wins the match. Our new campaign reminds IPL-loving Indians to enjoy cricket, but also protect themselves from cavities by taking a strategic time-out to brush their teeth at night.”

    Wavemaker India, GroupM chief client officer & office head, West, North & East Shekhar Banerjee said: “Our task is to drive behaviour change at scale and this idea with IPL on JioCinema had the power to influence close to 50% of urban India every night. With contextual messaging for every match we have created the perfect mix of right time and right message that reminds every fan to brush at night.”

    Each IPL match night will see a new edition of the “Indian Sweets League”, adding an extra layer of excitement to the cricket viewing experience. So, as you cheer for your team’s victories, do not forget to #BrushTonight.

    You can catch Colgate’s “Indian Sweets League” every night during the IPL matches on JioCinema. Join in the fun, enjoy the matches, savour your favourite sweets, and remember to always end your day on a high note with a winning oral care routine.

  • LS Digital strengthens its leadership team by appointing Vishal Sharma as DVP – Media Buying and Trading

    LS Digital strengthens its leadership team by appointing Vishal Sharma as DVP – Media Buying and Trading

    Mumbai: LS Digital, a leading independent digital marketing transformation (DMT) company, has made a strategic move by appointing Mr. Vishal Sharma as their new Deputy Vice President (DVP) of Media Buying and Trading. With an impressive experience of over 18 years across various industries, Vishal brings a wealth of expertise in buying and trading as well as vendor management, digital marketing, strategy building for performance marketing, and branding planning. His expertise will be instrumental in enhancing the Media Buying division at LS Digital.

    Prior to LS Digital, Sharma was part of GroupM India Private Ltd for eight years, playing multiple roles in the media partnerships unit; from being Director Performance to Director Buying and Trading to Senior Investment Director. Before GroupM, Vishal was at Netcore Solutions Pvt Ltd, where he introduced a new business division called “Affiliate Program”, which was a performance driven buying model between clients and service aggregators.

    In these 18-years Vishal has managed and provided services to Aditya Birla Group, ICICI Lombard, Bajaj Finser, Booking.com, Hotstar, Gpay, P&G, Mercedes Benz, UTI MF, Tata Motors, Dell, and among many others in multiple genres.

    Commenting on Vishal’s appointment, Maanesh Vasudeo, Leadership Team at LS Digital, “At LS Digital, we recognize the ever-evolving landscape of media buying and the transformative impact it can have on businesses across industries. As we propel towards a landscape of digital marketing transformation (DMT), omnichannel presence and consistency, it is essential for us to continually integrate media and marketing practices to offer tailored solutions to our partners.” This being Vishal’s second stint at LS Digital, Maanesh further added, “Vishal in his earlier role at LS Digital was responsible for pre-sales, media planning and execution. In these years, I have seen Vishal grow as a professional and his strength in media buying will further help LS Digital’s ambitious global growth plans.”

    Vishal’s extensive experience and proven track record in digital media buying & trading, performance marketing and being part of the strategy team, will bring a fresh perspective to LS Digital’s zeal to innovate. His ability to navigate the complexities of the digital landscape and craft innovative solutions will be instrumental in helping LS Digital’s clients achieve their goals.

    Expressing his thoughts on his appointment, Vishal shared, “I am thrilled to be back at LS Digital, known for pioneering strategies that encompass the entire consumer journey through the DMT framework. In today’s dynamic media and branding landscape, it is crucial to meet the evolving expectations of the new-digital-native audience.” Commenting on specific requirements of the brands today, Vishal further said, “Understanding the client’s requirement which is not always about the best price but about the best buying metrics and right channel mix to drive best outcomes. I look forward to contributing to LS Digital’s tradition of delivering impactful solutions tailored to modern brands and audiences.”

    Vishal will be responsible for the growth of Non-Biddable Media; branding and performance partnership solutions, building trading strength and brand planning for brand subscribing to media services and help build trust in the minds of the clients.

     

  • Bacardi India elevates Sameeksha Uniyal to regional brand head for AMEA

    Bacardi India elevates Sameeksha Uniyal to regional brand head for AMEA

    Mumbai: Bacardi India Pvt Ltd, the privately held spirits company, has announced the elevation of Sameeksha Uniyal to regional head of brand for AMEA (Asia, Middle East & Africa) this April, in a bid to amplify business growth in the region.

    Shaping the success of Bacardi India’s rum portfolio since 2016, Sameeksha previously served as the Brand Lead for BACARDÍ in India and led growth for the associated brands in the country. During her seven-year tenure at the company, she has spearheaded a variety of major marketing initiatives; most recently directing the rollout of BACARDÍ’s It’s A Mood campaign in India. In her new role, she will manage marketing and business operations for BACARDÍ’s rum brands across the greater AMEA region.

    Speaking about her new role, Sameeksha said, “In my professional journey, my time at Bacardi has been driven by passion and the ambition to break new ground; I am beyond delighted to be collaboratively building the Bacardi brand portfolio across the AMEA region. It is a new beginning to a very exciting journey, and I look forward to leveraging my experience to work with our exceptional teams and drive greater consumer affection and passion for our brands across diverse cultures and markets.”

    Taking up the baton from Sameeksha, Ashish Jha will now lead the BACARDÍ rum portfolio in India, moving up from his previous position as Senior Brand Manager for BACARDÍ rums & BREEZER.

  • Veera promotes Aniruddha Jaju to head of revenue

    Veera promotes Aniruddha Jaju to head of revenue

    Mumbai: Veera, a mobile-only internet browser, has announced the elevation of Aniruddha Jaju to head – revenue at the company. Aniruddha, a graduate of IIM-Ahmedabad with over 12 years of rich and diversified experience, started his journey with Veera as chief of staff, showcasing exceptional leadership and strategic acumen. His promotion to this pivotal role underscores his invaluable contributions and unwavering commitment to driving growth and innovation within the organization.

    Prior to joining Veera, Aniruddha was the director & chief of staff, corporate strategy at MX Player, where he led fundraise and investor relations, business planning, corporate strategy and led high-priority strategic initiatives across content, revenue, growth, tech, etc. Before joining MX Player, he was at Accenture for seven years as a member of the TMT Consulting practice at Accenture Strategy (India Business). Beyond his corporate endeavors, Aniruddha epitomizes the spirit of entrepreneurship and investment. He has passionately supported numerous startups, serving as an angel and growth investor in prominent ventures such as, Botlab Dynamics, KnockSense, Zypp Electric, and Board Infinity. Additionally, he co-founded a pioneering product consulting startup aimed at empowering startups and SMEs to actualize their digital product aspirations, aptly named ‘Zero to One (Z21)’. He is also passionate about mentoring students, and has provided counseling and guidance to over 200 plus students.

    On this promotion, Veera founder Arjun Ghose said, “Aniruddha’s diverse portfolio and steadfast dedication to innovation harmonize seamlessly with Veera’s vision for growth and evolution. As Head of Revenue, he will champion initiatives focused on amplifying revenue streams, cultivating strategic partnerships, and fostering sustainable business expansion. His strategic foresight and unwavering commitment epitomize the values we cherish at Veera. We extend our heartfelt congratulations to Aniruddha on his well-deserved promotion to this pivotal role and harbor absolute confidence that his leadership will propel us to unprecedented success.”

    Said Aniruddha, “I am truly honored to step into the role of head of revenue at Veera. It’s an exciting opportunity to further align our strategic objectives with innovative and diverse revenue-generation strategies. I am grateful for the trust and confidence placed in me by Arjun, Sukhdeep, and the entire team. Together, we will chart new territories and drive Veera towards unparalleled success.”

  • Farmley doesn’t have an IPL campaign – or does it?

    Farmley doesn’t have an IPL campaign – or does it?

    Mumbai: Farmley, a wholesome snacking brand, has launched its latest social media campaign called ‘We Don’t Have An IPL Campaign’. Instead of diving into the mania of IPL promotions, Farmley’s social media feeds have become the go-to destination for hilarious takes on the ongoing cricket action.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Farmley (@farmleyin)

     

    Going beyond the predictable, Farmley has opted for a subtle and light-hearted approach with “We don’t have an IPL campaign” which is all about taking a break from commercials and focusing on the nail-biting matches that IPL is actually meant for. Set in the background of desi heartland, Farmley’s posts have been a rollercoaster ride of humour and wit that have tapped into the pulse of netizens by embracing meme culture. Moreover, via influencer collaborations, the brand is taking a 360-degree spin on the IPL campaign.

    Senior manager – social media & content Simran shared her excitement, saying, “With our ‘We don’t have an IPL campaign’, we’ve tried to break the clutter and also bring a whole new level of relatability to the saturated market of regular IPL campaigns. It’s been an absolute blast seeing fans engage with our content and share the laughter far and wide.”

    This IPL season, host your IPL watch parties with Farmley’s wholesome snacks, that are not just flavourful and crunchy but also healthy. With Farmley’s munchies that are made from makhanas, you can now munch onto wholesome snacks without thinking twice. Farmley’s nutritious and delightfully tasty range is now available on leading online platforms like Amazon, Flipkart, Blinkit, Zepto, and Instamart, as well as in retail stores near you.

  • LoanTap Launches Campaign to Educate Public on Dangers of Fake Loan Apps

    LoanTap Launches Campaign to Educate Public on Dangers of Fake Loan Apps

    Mumbai: LoanTap, a digital platform, has taken an innovative approach to raising awareness about the rise of fake loan applications and predatory lending practices. The company has launched a video campaign that played across PVR cinema screens, coupled with volunteers present to answer questions from viewers.  

    The move comes amid increasing reports of unsuspecting consumers being trapped by fraudulent loan apps that charge exorbitant interest rates and fees or resort to harassment and data privacy violations to recover payments. Many of these apps are not registered with the Reserve Bank of India.

    The video campaign highlights the influx of SMS clickbaits and the risks of clicking unsecured links without verifying the source. It also emphasizes the importance of checking if a lender is registered with the RBI (Reserve Bank of India). The campaign exposes the modus operandi of fake lending apps – outrageous interest rates hidden in dense terms and conditions, and unauthorized access to phone contacts and data.

    After the impactful videos were screened, LoanTap volunteers were stationed at cinema exits to distribute literature on spotting fake loan apps, answer questions, and guide people on taking proper legal recourse if they had already been exploited by such apps.

    The rise of fake loan apps is a growing menace in India. The RBI has identified more than 600 illegal loan apps available on various app stores for Android users in 2021 alone. The government has already blocked 27 such apps, and the Google Play Store removed over 205 illegal loan apps as of November 2021.

    The RBI has compiled a comprehensive booklet titled “BE(A)WARE,” which provides practical information to help people safeguard themselves against fraudulent transactions. The booklet covers various fraud scenarios, including fake loan advertisements, SMS/email/call scams, OTP-based frauds, fake loan websites, and loans with forged documents. It emphasizes the importance of keeping personal and financial information confidential, being cautious about unknown calls/emails/messages, and practising due diligence during financial transactions.

    “While the digital lending landscape has grown considerably, it has also given rise to illegal lending apps preying on the vulnerabilities of unsuspecting borrowers. At LoanTap, we uphold the highest ethical standards and prioritize customer protection. This awareness campaign is a crucial step in empowering individuals to recognize the warning signs of fraudulent loan apps before they fall victim to their deceptive tactics and find themselves trapped in a cycle of debt,” stated  LoanTap chief risk officer  Rajeev Das.

  • Togopool launches 7 Days, 7 Rides campaign across 7 states for eco-friendly commute

    Togopool launches 7 Days, 7 Rides campaign across 7 states for eco-friendly commute

    Mumbai: Togopool, a premium app for ride-sharing services, has announced a new initiative called “7 Days, 7 Rides”, aimed at encouraging ride-givers to engage more frequently with their platform while benefiting from substantial rewards. Designed to boost ride availability and reward consistency, this promotional offer is set to enhance the commuting experience across several Indian states.

    Under the “7 Days, 7 Rides’ campaign, ride-givers who complete a minimum of seven rides, each covering at least 5 kilometres with no cancellation are entitled to a guaranteed bonus of Rs 300, credited to their Togopool wallets. Additionally, for every ride completed with a ride-taker, the ride-giver will earn an extra top-up of 20 per cent or more from the ride-taker’s payment. It’s important to note that the promotion is valid for Haryana, Delhi, Chandigarh, Uttar Pradesh, Himachal Pradesh, Rajasthan, and Uttarakhand, offering flexibility as rides can start in these states but end anywhere in India.

    Moreover, Togopool emphasised that rides with multiple passengers will count as one ride, and rides cancelled by the ride-giver will not qualify for promotional benefits. This campaign does not extend to Maharashtra due to legal restrictions on carpooling services in the state.

    “At Togopool, we are dedicated to enhancing our users’ experience and providing substantial rewards to our ride-givers,” said Togopool founder Saurabh C. “This campaign is not only about rewarding our loyal users but also about fostering a more connected and efficient transportation network across key regions. With ‘7 Days, 7 Rides’, we aim to encourage more consistent engagement on our platform, while offering greater earning potential and flexibility to our ride-givers.”

    This strategic campaign underscores Togopool’s commitment to its community of users by rewarding them for their loyalty and encouraging the adoption of ride-sharing as a sustainable commuting option. Togopool invites ride-givers across the eligible states to participate in this exciting promotion, promising enhanced benefits and a superior commuting experience.

  • “Games24x7 Foundation expands Wheels of Change for youth cricket empowerment

    “Games24x7 Foundation expands Wheels of Change for youth cricket empowerment

    Mumbai: Games24x7 Foundation, a not-for-profit arm of Games24x7, India’s most user-centric, scientific, and innovative online skill-gaming platform, has announced expansion of its flagship program, ‘Wheels of Change’, by offering aspiring children a unique opportunity to witness the thrill of a cricket match, fostering a spirit of inclusivity and empowerment.

    As part of this initiative, the Games24x7 Foundation under its Wheels of Change initiative will engage with NGOs and sports academies across six Indian cities to offer enriching experiences for youth and aspiring athletes from underserved backgrounds. Throughout the TATA IPL, 60 plus aspiring young students from notable NGOs and academies including Hope Kolkata Foundation, Academy of Pathans in Lucknow, Aravalli Cricket Academy in Jaipur, JCH Cricket Academy in Ahmedabad, Victory Sports Foundation in Chennai and the Sports Coaching Foundation in Hyderabad will experience the electrifying atmosphere of a live TATA IPL T20 cricket match. Notably, My11Circle, Games24x7’s fantasy gaming platform, is the Associate partner of the IPL for the next five years.

    Speaking about the initiative, Games24x7 co-founder & co-CEO Bhavin Pandya said, “Games24x7 Foundation is focused on driving meaningful interventions to empower the country’s youth to aspire for a brighter tomorrow by providing them with resources and opportunities they need to succeed. We believe that this wouldn’t just be a memorable experience, but an inclusive one that fosters a sense of possibility in the children who witness their heroes in action during the match. By witnessing the determination and passion of cricket players as they strive for success and gracefully accept the outcomes, inspires to set goals, work hard, and handle both success and failure with grace and humility.”

    The ‘Wheels of Change’ initiative by Games24x7 Foundation reflects its steadfast commitment to create a lasting positive impact for future generations. Launched in January, the initial phase of the program focused on providing over 1000 bicycles to reduce the distance barrier for girl students accessing higher education in remote districts of Maharashtra.

    Games24x7 Foundation stands strong with its parent organisations’ previous collaborations with Kailash Satyarthi Children’s Foundation (KSCF), Hemkunt Foundation, Christel House and many more non for profit organisations driving impactful initiatives. Notably, Games24x7’s partnership on a child trafficking study with the Kailash Satyarthi Children’s Foundation lending their tech for good brought forward a tool for KSCF and its partners to analyse data collected from the vulnerable children in real-time. These initiatives lay the foundation for meaningful change in countless lives across the nation.