ITV

Category: Media and Advertising

  • Tata Motors unveils ‘Karo Business Tension Free’ campaign

    Tata Motors unveils ‘Karo Business Tension Free’ campaign

    Mumbai: Tata Motors has rolled out a new digital campaign; ‘Karo Business Tension Free’. The campaign aims to create awareness on the benefits of an annual maintenance contract (AMC) service, whilst spotlighting Tata Motors’ AMC service as an ideal solution that allows customers stress free operations through systematic maintenance of vehicles.

    Commenting on the campaign, Tata Motors Commercial Vehicles CMO Shubhranshu Singh said, “Our campaign highlights Tata Motors’ commitment towards not only delivering superior vehicles but also solutions that promise customers total peace of mind. The ‘Karo Business Tension Free’ campaign seamlessly blends emotive storytelling with relatable scenarios, with each film distinctively highlighting how AMC guarantees hassle free business operations—an often overlooked aspect in after-sales service. We aim for our campaign to instill confidence in customers, encouraging them to opt for AMC as an ideal solution for their long term business needs.”

    Driven by comprehensive customer research, the campaign addresses the growing demand for reduced downtime, priority service, and assured quality among customers seeking AMC services. With reliability, responsiveness, and quality assurance highlighted as the key pillars of Tata Motors’ AMC service, the campaign is brought alive through a series of six short digital films. Each film stars a campaign protagonist, educating viewers on the advantages of opting for an AMC service, all delivered in a distinctive style. Through the films, viewers are not only educated on the importance of systematic vehicle maintenance but are also introduced to the key unique selling propositions (USPs) of Tata Motors’ AMC service.

  • BN Group unveils #JaisaGharWaisaCookingOil campaign for Nutrica

    BN Group unveils #JaisaGharWaisaCookingOil campaign for Nutrica

    Mumbai: Leading edible oil manufacturing company, BN Group unveiled an innovative campaign #JaisaGharWaisaCookingOil for its newly launched retail brand – Nutrica. Conceptualised and developed by GOZOOP Group, the campaign consists of six engaging commercials (TVCs), OOH, print, in-shop and other digital assets.

    With a strong faith in the philosophy of, ‘not one size fits all’, the campaign spotlights the requirement to opt for a cooking oil which facilitates fulfillment of specific health goals. Three product films further highlight the benefit of each variant i.e. Nutrica Pro Immunity Oil, Nutrica Pro Energy Oil and Nutrica Pro Fitness Oil using key distinct real-life insights.

    Sharing his insights into the campaign, BN Group CMO Kiran Giradkar shared, “Nutrica is a lifestyle brand that recognizes and honors the individuality of your family’s health and wellness needs. With our #JaisaGharWaisaCookingOil campaign, we’re attempting to question the status quo and bring some excitement in the otherwise very serious category. The communication developed by GOZOOP Group breaks the mold and infuses fun to cut through the clutter. We intentionally stayed away from showing those done-to-death visual cues like a kitchen set up, pouring of oil and those dinner table smiles. We hope our communication will travel seamlessly to make a healthier lifestyle a matter of pride for every household.”

    “Here we had a range of oils, all with specific benefits”, said GOZOOP Group president Mohit Ahuja. “Rather than just highlight these benefits, we thought it would be nice if a distinct need for each can be shown through examples of human behavior. The creative team has done that beautifully. The humorous tonality of the thematic ads further #BreaksTheBox in the category,” he further added.

    The digital commercial enlightens audiences on three key aspects of well-being namely immunity, energy and fitness. The film is being made available in six languages – English, Hindi, Marathi, Bengali, Kannada, Tamil, Telugu, Malayalam and will run on social media platforms as well as television for sustained communication.

    One attachment  •  Scanned by Gmail

  • Palmolive unveils its body wash campaign

    Palmolive unveils its body wash campaign

    Mumbai: Palmolive, the personal care brand from Colgate-Palmolive India, has announced the launch of its first-ever mega campaign featuring its body wash range! In this campaign, Palmolive showcases its hero aroma range comprising five variants, including the three newly launched variants, each crafted with unique fragrances —Absolute Relax, Morning Boost, Forever Happy, Sweet Delight, Alluring Love. Infused with extracts of rich, natural ingredients, Palmolive body washes are crafted to transform your daily showers into an aromatic, sensorial experience.

    Palmolive defines an elevated category code with this campaign, using the contrast of the chaos of urban life intersecting with dreamy shower moments. Amidst the rushedness of city living, the protagonist finds a moment to slow down with the aromas of Palmolive body wash. Through the sensory journey of her shower experience, the brand encourages everyone to elevate their mornings with Palmolive.

    “Palmolive is a strategic & integral part of Colgate-Palmolive. We are the pioneers of the body wash category in India and it is important for us to reinforce in the consumer’s mind Palmolive’s natural, aromatic bathing experience. To do this, we felt there is a need to address the reality of our consumer’s life. Our target audience is always on-the-go, always rushed, always ON. Her busy daily routine offers her no moment to pause —however, indulging in the simple pleasure of a sensorial Palmolive shower can be just that! Through this campaign, we encourage our consumer to take a  moment to slow down and savour the feeling, every day.” said Colgate-Palmolive director – oral beauty & personal care marketing Swati Rao Jeyakumar.

    She added, “Our body washes are curated with rich aromas that truly deliver superior and sensorial shower moments. We aim to position Palmolive as a premium, natural brand that offers an elevated bathing experience.”

    WPP@CP executive creative director Juneston Mathana commented, “If the brand has taken a stance to move beyond only functional benefits and redefine the category, then it’s only natural for the communication to do the same. The idea of a floating bathtub gently drifting above the hustle and bustle of the city didn’t just sound refreshing, but also exciting. It’s an image that will forever be inviting, like the magic carpet ride. And bringing this beautiful vision to life was the masterful Sachin Kotre and his team from Lensflare Films”.

  • Trading app Stoxkart unveils its ‘StoxKart Kiya Kya’ campaign

    Trading app Stoxkart unveils its ‘StoxKart Kiya Kya’ campaign

    Mumbai: Trading app Stoxkart unveils its ‘StoxKart Kiya Kya’ campaign. The film conceptualised by Pulp Strategy Communications positions StoxKart as the ultimate solution for trading aficionados.

    StoxKart has kicked off with a bang, showcasing its prowess through its digitally immersive campaign, ‘StoxKart Kiya Kya’. This digital-first endeavour positions StoxKart as the go-to solution for all trading aficionados. Central to the campaign narrative is a compelling problem-solution storyline where the protagonist grapples with the complexities of online trading until his alter ego swoops in with the ultimate solution.

    The campaign’s digital video commercial has taken social media platforms by storm, including OTT, Publishers, YouTube, Instagram, Facebook, Twitter, and LinkedIn, captivating both novices and seasoned traders alike.

    StoxKart CEO and director Pranay Aggarwal shared his insights into the launch, emphasizing the app’s three key pillars: ‘Zero Brokerage’, ‘Easy Funds Transfer’, and ‘One-click Order’. Commenting on the journey he remarked, “our product is backed by decades of expertise, and this launch campaign succinctly showcases StoxKart’s specialties while infusing creativity and wit into the messaging.”

    Pulp Strategy founder & MD Ambika Sharma expressed pride in the campaign’s impact, citing its visual power and strong consumer resonance. Commenting on the campaign she said “We are excited to extend the campaign’s reach across various mediums and platforms over the coming weeks”.

    Crafted to elevate the trading journey, StoxKart empowers users with a suite of innovative features aimed at streamlining and optimizing the trading process. Pranay Aggarwal’s insights underscore the app’s expertise and commitment to simplifying the trading process, while Ambika Sharma’s pride in the campaign’s impact reflects its visual power and consumer resonance. As StoxKart continues to extend its reach, it stands poised to revolutionize the trading journey.

  • Virtue Worldwide appoints Saumya Baijal as director of brand strategy

    Virtue Worldwide appoints Saumya Baijal as director of brand strategy

    Mumbai: Virtue Worldwide, a new-age creative agency powered by VICE Media Group announces the appointment of Saumya Baijal as Director of Brand Strategy, further strengthening its leadership team in India. Virtue specialises in helping brands discover an authentic voice at the epicentre of culture.  With a presence in 17 cities across 13 countries, Virtue operates as a ‘borderless’ agency, putting together bespoke teams with diverse skills, backgrounds, and perspectives to drive creativity and innovation.

    Saumya Baijal brings a wealth of multifaceted experience to Virtue. Renowned for her roles as a feminist, ad woman, bilingual writer, storyteller, poet, radio presenter, theatre personality, and activist, Saumya has held prominent positions in major advertising networks including Ogilvy, McCann Erickson, and MullenLowe Lintas Group. Her portfolio includes impactful collaborations with esteemed brands such as Absolut, Google, and Fabindia. Saumya has also served on the jury of the Effies for several years and has been an integral part of the Laadli Media Awards for Hindi Journalism jury since 2021.

    Virtue APAC head of strategy Huiwen Tow shared her thoughts on Saumya’s appointment, stating, “In a world that is more divided than ever before, Saumya is one of those rare individuals that sees the world, not for what it is, but what it can be. She is a force of nature, unafraid to confront the real or challenge the status quo to move the conversation forward in culture. We are beyond ecstatic to have her with the Virtue India leadership team to take us into our next era of growth in India.”

    In response to her new role, Saumya Baijal, the newly appointed Brand Strategy Lead, India commented, “I am very excited to be a part of Virtue. The idea of diving deep into constantly evolving culture, extracting the insight, and then giving it a distinct flavour, is a very very interesting challenge. In a world that changes so quickly and so drastically, finding anchors for a brand, embedded in culture, is not only important but necessary. Virtue understands this, and I can’t wait to explore more with the very talented team that has already set up a young, energetic, spirited place, committed to the same endeavour.”

    Virtue Worldwide is making significant strides in the Indian advertising arena, enhancing its team and leadership. The company is committed to pushing boundaries, embracing innovation, and forming strong partnerships. They have teamed up with notable brands such as Diageo, poppi, Delta, Vanguard, P&G, General Mills, H&M, Volkswagen, McDonald’s, eToro, Red Bull, and Converse. Virtue is also the creative force behind award-winning campaigns including Backup Ukraine, Weedmaps’ Museum of Weed, Dove’s Dear Future Dads, Q the Genderless Voice, and Carlings adDRESS the Future. At Virtue, they believe in appointing team members not only based on their experience but also on the unique talents and perspectives they bring to the table, nurturing a culture of diversity and innovation.

  • International travel jitters? Alia Bhatt and Ranveer Singh show the way in MakeMyTrip’s new films

    International travel jitters? Alia Bhatt and Ranveer Singh show the way in MakeMyTrip’s new films

    Mumbai – MakeMyTrip, India’s leading online travel company, has launched two new brand films featuring beloved brand ambassadors, Alia Bhatt and Ranveer Singh. These films showcase the simplicity and convenience of booking flights and hotels for international travel with MakeMyTrip, catering to both first-time international travellers and seasoned travellers.

    There is a lot to consider when choosing flights and hotels for international travel, which often leaves travellers with decision fatigue or uncertainty. Whether it is a traveller’s first international trip or yet another one, the MakeMyTrip platform makes the entire process seamless and cost-effective. To highlight the range of platform benefits across its network of 15L+ hotels across the world, a special option that offers 100% refund on flight cancellation for a premium that is fraction of the flight cost, along with instant support 24*7. The two new brand films pick up unlikely scenarios to deliver the message.

    MakeMyTrip CMO & chief business officer – corporate Raj Rishi Singh said, ”We at MakeMyTrip believe in making the world more accessible, one trip at a time. In the past few months, we have introduced a suite of tools, features and benefits, some of them industry-firsts, designed for every international traveller, be it a first-timer or a seasoned globetrotter. Our aim is to ensure that everyone can partake in these benefits, making their travel booking and post-sales experience seamless and enjoyable. Our new films highlight the value addition we bring to the table, demonstrating how MakeMyTrip can be a game-changer when it comes to international bookings.”

    The first film presents Alia and Ranveer as a newlywed couple on their wedding night, still trying to find their footing with each other. The conversation veers towards both sharing their apprehensions about their “first-time”. As film unfolds, viewers find out that the ‘first-time’ in question is in fact their first time travelling internationally.  As a solution, they turn to MakeMyTrip for their flight and hotel bookings, both taking on the planning/research responsibility equally and with great enthusiasm.

    In the second film, viewers are drawn into the middle of a suspenseful scene – where Ranveer Singh, playing an international spy/agent, unearths the location of a most wanted person. When Alia Bhatt, his commanding officer, discloses that the mission is in London, Ranveer, with his humorous style, argues that the criminal should be let go as ‘he isn’t bad at heart’ to save himself an international trip. Alia’s character senses his apprehensions and introduces him to the MakeMyTrip international booking experience, highlighting its ease and tension-free experience.

    This campaign was conceptualized by the creative agency Moonshot and films have been written by Tanmay Bhatt, Devaiah Bopanna, Puneet Chadha and Deep Joshi.

  • Mindshare India emerges as Agency of the Year at FOMA 2024

    Mindshare India emerges as Agency of the Year at FOMA 2024

    Mumbai: Mindshare India, a GroupM company, has been awarded Agency  of the Year 2024 at FOMA 2024. Mindshare won several metals and titles for campaigns  across sectors like FMCG and Infrastructure.

    Solidifying its position as a top player in the media landscape, Mindshare India made a  clean sweep of 2 Grand Prix, 7 Gold, 6 Silver and 4 Bronze awards across various categories  like Campaign of the Year, Best Branded Content, Best Response Campaign, Best Cause Campaign, Best Viral Campaign, Best Use of Audio, Video, Creative Use of Media, Best Use  of eSports or Gaming, etc. In addition to this Mindshare India grabbed the Agency of the  Year title.  

    Mindshare South Asia CEO Amin Lakhani said, “We are absolutely thrilled and grateful to be recognized as the Agency of the Year at FOMA 2024. This achievement is even more  special as it comes from multiple award-winning campaigns across various categories.  It’s a testament to the hard work and dedication of our team, and I’m proud to see them  being recognized for their efforts. This is a great moment for us, and we look forward to  continuing to deliver innovative solutions and drive good growth for our clients in the  future.” 

  • Aditya Birla Health Insurance collaborates with Platinum Outdoor

    Aditya Birla Health Insurance collaborates with Platinum Outdoor

    Mumbai: Through a strategic media mix and a carefully planned approach, Platinum Outdoor executed a high-impact outdoor campaign for Aditya Birla Health Insurance. The campaign covered 21 markets over three weeks. The entire campaign was supported by innovations, meticulously planned media and regional OOH creatives for the local connect.

    A key element of the campaign was the execution of anamorphic innovations in Mumbai and an immersive CGI Video.

    Right from stage entry of ActivOne logo to the message transition, the anamorphic storytelling successfully captivated the audience and communicated an exciting brand story which aimed at positioning Aditya Birla Health Insurance as a health insurance partner that puts health first.

    Platinum Outdoor also came up with an immersive CGI video for the launch of Aditya Birla Health Insurance’s ActivOne product, with a compelling and visually engaging approach. The shoot location for CGI specifically was on a beach with people engaging in similar exercises as TVC adding relevancy, thus reinforcing the message of a healthy and active lifestyle.

    Both these tech-led digital content focused on creating a high buzz and talkability. Overall, the ActivOne ‘ABHIKaro’ OOH campaign successfully leveraged anamorphic and CGI storytelling to convey its message in a visually appealing and engaging manner.

    Speaking on the campaign, Aditya Birla Capital head of marketing & customer experience Darshana Shah commented, “With Vikrant Massey as our brand ambassador, outdoor campaign was strategically designed to reach a wide audience across various cities, both metros and non-metros. The campaign effectively communicated the value proposition of ActivOne by highlighting ‘health-first’ belief of Aditya Birla Health Insurance. Aditya Birla Capital is a digital forward organization and the same resonated with tech led outdoors. The use of 3D DOOH, Anamorphic and CGI added a unique touch to the campaign, breaking the clutter”.

    Platinum Outdoor & MRP CEO Dipankar Sanyal also commented, “After all the meticulous planning, strategy and innovative approach, we at Platinum Outdoor are absolutely delighted with the campaign’s result. With Aditya Birla Health Insurance being the ideal partner, we are thrilled to have worked on their first anamorphic adventure and look forward to many more such tech-led innovation-based outdoor campaigns together”.

    Platinum Outdoor is a part of Madison World, India’s largest homegrown communication agency established in 1988, that operates several brands in OOH including MOMS Outdoor, Activation specialist – Madison TURNT, Rural specialist – Anugrah Madison and Retail Specialist – MRP. Platinum Outdoor handles marquee clients like Tata Motors, Vi, Parle Agro, Campus Shoes, Square Yards, Zee5, L&T Housing and Havells amongst many others. Madison World through its 11 Units served last year, as many as 500 Advertisers.

  • #VoteKarneKoTaiyaar

    #VoteKarneKoTaiyaar

    Mumbai: Tata AIA Life Insurance Co. Ltd (Tata AIA), Tata AIA, a leading life insurance company in India, has recently introduced an innovative social media campaign titled #VoteKarneKoTaiyaar. The campaign encourages young Indians, particularly first-time voters, to immediately register themselves to vote and then go ahead & vote on election day, in their respective locations. The campaign aims to instil a sense of national responsibility and duty among the youth, leveraging their growing consciousness towards societal issues. In a time where Gen Z is increasingly demonstrating a heightened awareness towards matters like sustainability, road safety, and cyber awareness, Tata AIA recognizes the pivotal role they play in shaping the future of the nation.

    The #VoteKarneKoTaiyaar campaign taps into the digitally savvy youth, who are avid consumers of online content and active on social media platforms. Recognizing that over 90% of them utilize the internet and social media frequently, Tata AIA endeavours to channel this digital engagement towards fostering a culture of civic participation, starting with registering to vote. Designed to resonate with the ethos of this generation, the campaign employs engaging content and leveraging social media channels to amplify its reach. By employing the hashtag #VoteKarneKoTaiyaar, Tata AIA aims to instil a widespread conversation amongst the youth on their active role as young citizens of India.

    By integrating the concept of ‘taiyaari’ (readiness) from Tata AIA’s overarching brand theme, “Har Waqt Ke Liye Taiyaar,” the campaign extends the narrative of being prepared by registering themselves to cast their important vote. It further encourages them to vote on the day of the election and participate in securing their and the future of the nation.

    As India stands at the cusp of a transformative journey, Tata AIA remains committed to fostering a culture of civic engagement through initiatives like the #VoteKarneKoTaiyaar campaign. The organisation endeavours to catalyse positive change and pave the way for a brighter, more prosperous future for generations to come.