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Category: Media and Advertising

  • The Body Shop launches its heartfelt Mother’s Day campaign

    The Body Shop launches its heartfelt Mother’s Day campaign

    Mumbai: There’s nothing quite as beautiful and symbolic as a rose to represent the unwavering love, care, and elegance of mothers. This Mother’s Day, The Body Shop has launched a heartwarming video campaign with Diana Penty featuring their iconic British Rose range as the perfect way to pamper and honour the most important woman in our lives.

    The film concept beautifully captures the sentiment behind Mother’s Day. It begins with Diana Penty finding inspiration to craft a textured art piece, evoking memories of her mother delicately shaping a rose through her own artistic expression. As she works through the clay between her hands, memories of her mom’s warm embrace and nurturing touch comes flooding back. Roses are for moms, she rightly claims, cherishing the warmth, softness, and bliss that can only resonate from a mother.

    The iconic Bath and Bodycare British Rose range, known for its nature-inspired floral touch, offers the perfect way to honour mothers. Infused with the essence of handpicked roses from England, the British Rose Body Yogurt and the Hand Cream offers 48-hour hydration, ensuring a pampering experience for the daughters and mothers alike.

    As a part of the film, The Body Shop invites everyone to gift deep love, care and pamper their mothers with the luxurious British Rose range.

    This Mother’s Day, let’s celebrate the women who first taught us what it is to be strong, loving, and compassionate.

    The Body Shop South Asia  VP, product, marketing & digital Harmeet Singh commented, “Our British Rose range pays homage to the eternal grace and beauty of mothers around the globe. This Mother’s Day, we invite everyone to express their love and appreciation with the gift of nature-inspired, vegan products from The Body Shop. Let’s cheer for the women who have nurtured us with the gentle touch of roses, embodying the essence of love, care, and strength.”

    Actress Diana Penty, said, “My mother has always been my safe place, a haven where I can forget all my worries and feel only love and solace. And while I don’t get to acknowledge and appreciate her everyday, The Body Shop’s campaign is a love letter to her and mom’s everywhere. The British Rose collection is truly the best gift for her so she can pamper herself, even when I’m not around.”

    So, what are you waiting for? Show some appreciation for your supermom with gifts from the British Rose collection. Shop here.

  • Infinity Advertising appoints Satyendra Mallik as CEO

    Infinity Advertising appoints Satyendra Mallik as CEO

    Mumbai: Infinity Advertising Services, an advertising and communication organisation, has appointed Satyendra Mallik as its new chief executive officer. Mallik is an industry veteran, with over two decades of experience and a proven track record of driving organizational growth and transformation across various sectors.

    Infinity Advertising is among communication agencies renowned for its creativity and strategic prowess. With over two and a half decades in the industry, Infinity has built a strong reputation as a trusted partner to both government and corporate clients.

    Mallik’s appointment heralds a new chapter for Infinity, determined to expand its global reach by fostering strategic international partnerships. His vision is set to propel Infinity to new heights of success, creating exciting opportunities and value addition for clients, partners and stakeholders alike.

    “We are thrilled to welcome Satyendra Mallik in Infinity family,” said Infinity managing director Ajay Adlakha. “His exceptional leadership skills, coupled with his extensive experience across various industries, make him the ideal to lead Infinity into its next phase of growth.”

    Mallik’s impressive career journey has seen him excel in various sectors spanning across geographies, including consumer electronics, mobile, automobile, IT/ITES and consumer products. His deep understanding of the Market, Consumer behaviour, Business Processes and technology has earned him a reputation as a champion in enhancing organizational effectiveness and efficiency both at the topline and bottom-line levels.

    Previously, he has served in leadership capacities at several distinguished organizations, including Eastmen Auto & Power Ltd, Intex, Trident Group, Hero Group, and Salora, among others.

    Commenting on his new role, Mallik expressed his enthusiasm for the journey ahead “I am filled with gratitude to assume the role of CEO at Infinity, and I am excited about the opportunity to steer such a dynamic and forward-thinking organization.” He continued, “With this ambitious team, I am sure that we will realize our ambitious objectives and persist in delivering unparalleled value to our esteemed clients.”

    With a keen focus on exploring new horizons, Infinity is fully committed to its latest venture, Content Foundry, a state of art having the capability to churn out high-quality podcast, video and static content in no time. Content Foundry represents the vanguard of Infinity’s next generation, fueled by youthful energy. Satyendra Mallik, with his wealth of experience, stands poised to propel Content Foundry to unprecedented heights.

    By capitalizing on emerging opportunities and revolutionizing content creation, Content Foundry embodies a forward-thinking approach and commitment to excellence. 

  • Glad U Came launches #KabHaiMothersDay campaign

    Glad U Came launches #KabHaiMothersDay campaign

    Mumbai: This Mother’s Day, Glad U Came, an award-winning PR and influencer marketing agency, is proud to launch the heartwarming #KabHaiMothersDay campaign. This initiative aims to spark conversations and heighten awareness about Mother’s Day, reminding everyone to cherish and appreciate the incredible women who raised them.

    The#KabHaiMothersDay campaign centers around a heartwarming video that will be released on both Instagram and YouTube. This emotionally charged video will capture the essence of motherhood and the importance of celebrating mothers. The campaign leverages the emotional connection people have with video content to spread its message and inspire action.

    In a fast-paced world filled with hustle and bustle, it’s easy to overlook the quiet, steadfast love that our mothers provide. They are the unsung heroes who sacrifice so much to ensure our happiness and well-being. As Glad U Came, embarks on the #KabHaiMothersDay campaign, let’s take a moment to reflect on the countless ways our mothers have shaped our lives with their unconditional love and unwavering support.

    Glad U Came anticipates the #KabHaiMothersDay campaign to create a significant nationwide impact. Together, let’s make every day feel like Mother’s Day by showing our appreciation in both: big gestures and small acts of kindness. After all, our mothers deserve to be celebrated not just on one day, but every day! Let’s make every moment count. By sharing the video and using the hashtag, people will be encouraged to express their gratitude and love for their mothers in a personal way.

    “We believe this campaign will not only raise awareness about Mother’s Day but also inspire heartfelt gestures of appreciation,” said Glad U Came founder & CEO Maddie Amrutkar. “Ultimately, we hope to make #KabHaiMothersDay a national movement, ensuring everyone takes the time to celebrate the incredible women who shaped who we are today.”

  • Leo Burnett India onboards Anirban Roy as chief strategy officer

    Leo Burnett India onboards Anirban Roy as chief strategy officer

    Mumbai: Leo Burnett India, part of  Publicis Groupe India has strengthened its senior leadership team by appointing Anirban Roy as chief strategy officer. Anirban will report to Leo Burnett – South Asia, CEO Amitesh Rao. The appointment comes from the agency’s unprecedented growth and success in India.

    Commenting on the announcement, Leo Burnett, South Asia CEO Amitesh Rao shared, “The appointment of Anirban is a significant milestone for the agency as it brings together cohesive strategic leadership to Leo Burnett which will play a critical role in our growth ambitions. Anirban brings a wealth of experience, great leadership acumen and a tenacious commitment to excellence which will not only benefit our existing brand partners but help us drive our new business growth plans. He has a proven track record of success, and I am sure that given our diverse set of brands, partnered with his expertise, will set the bar high for the future.”

    Leo Burnett, South Asia CCO, Publicis Groupe, South Asia & chairman Rajdeepak Das added, “What sets Leo Burnett India apart is our approach to creativity – which has always been rooted in people and purpose. Anirban’s appointment reinforces our commitment to our strategic approach to creativity. I would like to welcome Anirban to the Leo Burnett family.”

    Commenting on his appointment, Leo Burnett India chief strategy officer Anirban Roy said, “Leo Burnett is a remarkable brand which has steadily built a pool of top tier talent, creative momentum and has earned a reputation for doing award-winning work that moves the market. These ingredients, along with the stellar leadership team & the enviable client roster is what drew me to Leo Burnett. I am excited to see what we can do together to unlock fame and growth for the brands we serve.”

    Anirban is known for his ability to challenge the status quo & steer brands by keeping things simple yet impactful. He has worked for 21 years across some of the biggest organisations including Ogilvy, McCann and most recently Wieden & Kennedy where he served as head of strategy, India.

    During his career, he has steered brands such as  Amazon, Maggi, Jio 5G, Titan, BMW, Yum Foods, Coke, Sprite and Bingo! – to name a few. His writings have been published in WARC, Economic Times & The Drum. His work has brought in awards at Effies, Cannes, AMEs and D&AD. 

  • Akshat Mishra takes over as Cleartrip’s head of business finance

    Akshat Mishra takes over as Cleartrip’s head of business finance

    Mumbai: Cleartrip, a Flipkart company, announced that Aditya Agarwal will be stepping down from his role as chief financial officer (CFO) owing to personal reasons. Aditya’s departure comes after nine years of dedicated service at Cleartrip, wherein he was instrumental in shaping its’ financial strategy and organisational growth.

    Aditya has been a central part of the Cleartrip leadership team and played a role in strategy, business planning, and execution. During his tenure, he made significant contributions across multiple roles, serving as CFO since 2020 and previously as head of corporate strategy and M&A. He played a pivotal role during the successful merger and subsequent integration of Cleartrip into the Flipkart Group.

    In light of Aditya’s departure, Cleartrip is pleased to announce that Akshat Mishra will take over as the new head of business finance. With two years of experience in the Cleartrip business finance team and eight years within the Flipkart Group, Akshat brings a deep understanding of both Cleartrip’s operations and the broader ecosystem in which it operates.

    The transition reflects Cleartrip’s commitment to nurturing internal talent and ensuring continuity in its financial leadership. Aditya will remain with Cleartrip for a few months to facilitate a smooth transition. The company remains focused on driving innovation, and growth while delivering superior customer experience.

  • World Championship of Legends announces EaseMyTrip as its presenting partner

    World Championship of Legends announces EaseMyTrip as its presenting partner

    Mumbai: EaseMyTrip, an online travel platforms, has announced its partnership as the presenting partner of the prestigious World Championship of Legends (WCL). This collaboration marks a significant milestone in the world of sports and entertainment, uniting two influential entities to enhance the cricketing experience for fans worldwide.

    The World Championship of Legends is known for its outstanding contributions to cricket, and with EaseMyTrip as its presenting partner, the league is poised for further global recognition and engagement.

    EaseMyTrip CEO and co-founder Nishant Pitti shared his thoughts about the partnership, stating, “We are excited to serve as the presenting partner of the World Championship of Legends. This partnership underscores our unwavering dedication to championing sporting excellence and curating unforgettable experiences for cricket enthusiasts around the globe.”

    Bollywood actor Ajay Devgn, who has also invested in the World Championship of Legends, expressed his support, saying, “I welcome EaseMyTrip as the main presenters of the World Championship of Legends and am happy that we are on a path of creating new entertaining moments with our legendary cricketing heroes.”

    Harshit Tomar, the visionary founder and CEO of the World Championship of Legends, emphasized the significance of this partnership, stating, “EaseMyTrip is the second-largest travel company in India and from cricket to tennis to kabaddi, EaseMyTrip has been associated with numerous sports leagues. I am confident that with EaseMyTrip on board, WCL will significantly strengthen”

    Suresh Raina, a cricketing icon and valued member of the World Championship of Legends, expressed his enthusiasm, stating, “I’m thrilled to join India Champions in WCL! With EaseMyTrip as the powered by sponsors, the foundation of WCL is stronger than ever. Can’t wait to get back on the field alongside other cricketing legends and compete at Edgbaston. See you all there!”

    Harbhajan Singh, another revered figure in cricket, echoed Raina’s sentiment, saying, “I am excited to join Indian Champions in WCL. Things are going in perfect direction , Getting ECB approval, huge response for ticket sales and now getting respected brands as sponsors. It strengthens the structure of WCL.”

    The World Championship of Legends kicks off on the 3 July at the iconic Edgbaston Stadium in Birmingham, UK. Six teams will be vying for glory, including India Champions, Australia Champions, Pakistan Champions, England Champions, South Africa Champions, and West Indies Champions.

    Legendary players such as Yuvraj Singh, Shahid Afridi, Brett Lee, Ian Bell, and Daren Sammy will grace the field, adding to the excitement and prestige of the tournament.

    With EaseMyTrip as the presenting partner and the shared excitement of cricketing legends and investors, the World Championship of Legends is set to captivate audiences and solidify its position as a premier cricketing event.
     

  • Asian Paints introduces NeoBharat Latex Paint ad film

    Asian Paints introduces NeoBharat Latex Paint ad film

    Mumbai: Asian Paints, a paint and décor company, continues its commitment to innovation, driven by a deep desire to enhance and enrich the lives of consumers across the country. Aspiring to continuously better itself and provide solutions for every Indian to fulfil their dreams within their desired budget, Asian Paints proudly introduces its latest innovation, NeoBharat Latex Paint. This revolutionary offering marks a significant milestone for the brand, pioneering a new category in the paint industry, aiming to democratize it.

    At the heart of Asian Paints’ philosophy lies the belief that everyone deserves to build the life they envision. By prioritizing smart, value-driven solutions, the brand helps consumers to transform their homes into dream spaces. NeoBharat Latex Paint represents a step in this direction. It is revolutionary in every way, equipped with special polymer technology that provides a superior finish, higher coverage and better washability. In addition to being affordable, NeoBharat Latex Paint offers over 1000 shades for consumers. These colours of progress, as referred to by Asian Paints, are an ode to the aspirations of millions of Indians striving for a better life. The brand is dedicated to partner with them on their journey towards realizing their dreams.

    This ethos forms the heart of their campaign for NeoBharat Latex Paint – ‘Har Ghar Khelega, Har Ghar Khilega’, embodying Asian Paints’ promise to their consumers. It signifies not just a promise of quality, but a transformative journey towards a better, brighter future. As India embraces a new era of growth and development, NeoBharat Latex Paint emerges as the paint of choice for a new India that is bold, aspirational, and constantly evolving. In this journey of transformation, Asian Paints has partnered with cricket icon, Virat Kohli as their brand ambassador. His constant endeavour to better himself and his game resonates with Asian Paints’ endeavour to create better homes for their consumers.  

    The ad film for NeoBharat Latex Paint opens with Virat Kohli participating in a local gully cricket tournament as the guest of honour, joyfully engaging with the young players. After witnessing the winning shot, Virat presents the trophy to the victorious player, who rushes home to share his win to his family. Virat also reaches the home of this young player where local paparazzi and reporters have gathered for a picture of the player and Virat Kohli. Someone notices the faded walls and chipped paint in the home, prompting the decision to take the picture outside. This is the moment where the film captures the heart of Asian Paints’ campaign for NeoBharat Latex Paint. It goes on to show the transformation as the home is renovated, bringing immense joy and pride to the family with not only having Virat Kohli in their home but also playing a heartwarming role in the process.

    Speaking on the new launch, Asian Paints Ltd. MD & CEO Amit Syngle said, “NeoBharat Latex Paint marks one of Asian Paints’ most significant launches to date. With this product, we are revolutionizing the industry by introducing a completely new category, making it more accessible to consumers across India. Packed with a variety of features and a diverse colour palette to cater to every preference, our new offering is designed to meet the specific needs of our customers. By penetrating the unorganized segment with a branded solution, we aim to expand the market and drive category growth as a market leader.”

    Sharing more insights on the TVC, Syngle added, “Offering both quality and great value for money, NeoBharat Latex Paint aims to uplift and inspire millions of Indians who aspire to improve their and their family’s lives. This ethos is reflected in our campaign, ‘Har Ghar Khelega, Har Ghar Khileha’, which shares the story of every Indian seeking to transform their lives. If we can contribute to the progress of the people of India even in a small way, we will be humbled. We’ll be taking our campaign message deeper as well. We are launching an initiative where we’ll be offering sponsorships to budding cricketers and help them achieve their dreams. This initiative will go live soon. We are excited to onboard cricket icon – Virat Kohli for this mega launch.”

    Commenting on his association with Asian Paints, Virat Kohli stated, “I am truly excited and ecstatic to be associated with a brand known for its leadership, innovation and strong values. Asian Paints for me represents more than a brand and is like cricket; being a part of almost every Indian Home bringing joy and exhilaration to our lives. Aligning with this transformational journey, I am truly honoured to be partnering with the launch of Asian Paints NeoBharat Latex Paint, propelling Asian Paints to being a strong part of a new and progressive India”.

    NeoBharat is not just a painting; it signifies Asian Paints’ commitment to pushing the boundaries of creativity and technology. It’s ushering in a new era in the paint industry, in the lives of every Indian, poised to bring its magic and joy to homes across the country.

  • Pallavi Chakravarti, Raj Kamble and Mayuri Nikumbh appointed as jury chairs for Abby Awards 2024 powered by One Show

    Pallavi Chakravarti, Raj Kamble and Mayuri Nikumbh appointed as jury chairs for Abby Awards 2024 powered by One Show

    Mumbai: Pallavi Chakravarti, founder and CCO of Fundamental, Raj Kamble, founder & CCO of Famous Innovations and Mayuri Nikumbh, head of design at Conran Design, join as jury chair for Diversity, Equality and Inclusion category, Out of Home and Ambient category, and Design Category respectively, at The Abby Awards 2024 powered by One Show.

    Pallavi Chakravarti, founder and CCO of Fundamental has been appointed jury chair of Abby Awards 2024 powered by One Show in the Diversity, Equality and Inclusion category.  

    In the creative business for two decades now, Pallavi became independent in 2023. Her agency Fundamental has created work for Airtel, Adidas, WhatsApp, Facebook, Parle Products, Marico and more, all in under a year. In her previous stints across Saatchi, Grey, JWT, Taproot Dentsu and DDB Mudra, she has worked on Instagram, McDonald’s, Pepsi, Uber, J&J, Unilever, P&G and local giants like Times of India, ITC and Star Sports.

    Pallavi featured among the 200 most-awarded ECDs in 2021 in The Drum World Creative Rankings and closer home, in the 2022 edition of Wonder Women 100 by Indian Television Dot Com, a list celebrating leaders in creative arts.

    From shows like Cannes Lions, D&AD, The One Show, Adfest Asia Pacific, Spikes Asia, Kyoorius and The Abbys to effectiveness awards like Effies and Appies, her work has been recognised everywhere. With hundreds of metals to her credit, Pallavi was also the recipient of the Best Ad Screenplay plaque at the prestigious 2015 Dadasaheb Phalke Film Festival.

    Pallavi has served on many juries over the years – at Cannes Lions, Dubai Lynx, New York Festival, Global Awards, Gerety Awards, Kyoorius Awards and the Abbys, across categories like Film, Outdoor, Direct, Radio and Integrated Advertising.

    She also mentors young talent through various industry initiatives. Psychology, theatre and music make her tick, both on the job and off it.

    Raj Kamble, Founder & CCO of Famous Innovations has been appointed Jury Chair of Abby Awards 2024 powered by One Show in the Out of Home and Ambient category.

    Raj Kamble is a gold medallist in design and art from Sir JJ School of Arts. His 25-year career has taken him from Lowe India to Lowe London, Lowe New York, BBDO New York and back to Mumbai as Managing Partner, BBH India. During this time, his work for brands like Stella Artois, Unilever, Nestle, P&G, Saab, Diageo, Vaseline, Burger King and Google has achieved both critical acclaim and business results.

    One of the most awarded and globally recognized Indians in advertising, Raj has over 150 awards to his name including several Cannes and One Show gold.

    In 2013, he founded an independent creative agency – Famous Innovations. Today, Famous is a 200+ people agency across Mumbai, Bangalore and Delhi, and holds the title of nine-time winner of South Asia Independent Agency of the Year in a row, as well as Digital Agency of the Year, Design Agency of the Year and Green Agency of the Year.

    Raj is a frequent lecturer at institutes such as the Kellogg Institute of Management and Columbia University. He is the Director of Miami Ad School in India. He is part of a think tank with the Government to make India WiFi-friendly.

    He plays a prominent role in shaping the future of education in India as part of the Board of Governors at the Indian Institute of Management, Kozhikode, the Board of Governors at MIT-Pune and the Academic Advisory Board at the National Institute of Design

    Mayuri Nikumbh, head of design at Conran Design has been appointed Jury Chair of Abby Awards 2024 powered by One Show in the Design Category.

    With a strong belief in the power of design to convey authentic stories that help transform businesses as well as influence consumer behaviour, Mayuri has led award-winning projects and contributed to the success of both startups as well as well-established brands.

    An alum of IIT Bombay with a career spanning over two decades, she currently leads the creative vision for Conran Design Mumbai which she helped establish in the middle of the global pandemic. Within three years of its inception, Mayuri has helped win notable businesses and awards including Campaign Agency of the Year, Transform Asia and IDA Awards.

    Mayuri has been voted as one of India’s 40 under Forty go-getters in the creative field by Impact magazine. She has also represented India at the Asia-wide collaborative project ‘Colours of Asia’- which culminated in a unique exhibition at the Hong Kong Design Institute which went on to win the Design for Asia Award.

    Amidst numerous other representations as a leading voice for design, Mayuri has been on the jury panel for Spikes Asia awards, Kyoorius Design Awards as well as all major local festivals. She will also be at Cannes this year as a part of the Design Lions jury.

    Mayuri strongly endorses the practice of working towards the sweet spot of consumers’ and clients’ problem-solving needs. She believes good designers make good citizens that enable a meaningful way of life.