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Lodestar Media executive director Shashi Sinha, an avid cricket fan, strongly believes that ‘media is a means to strategy! His viewpoint was justified when his agency...
She has been played a large role in taking the Sam Balsara promoted Madison Advertising , a 14-year old agency with capitalsied billings of Rs 4...
Sam Balsara is man with a lot on his plate. Besides chasing an aggressive growth rate for Madison Communications, he is also chairman of MOMS (Madison...
Mumbai, April 2006 – Tanishq, India’s most innovative jewellery brand, launched the vibrant ‘Colors of Royalty’, a range of exquisite studded jewellery, reminiscent of the magical...
Bangalore: Airtel announced the launch of Airtel Group Call (AGC), innovative, next-generation voice service applications that enable simultaneous Voice and SMS capabilities on existing handsets. AGC...
“Limca Fresh Ho Jao” The new brand campaign underlines the Lime ‘n’ Lemony message in a refreshing representation – Launches 40 second commercial strategically during India...
1, 2, 3…4 and going strong Radio Mirchi Mumbai celebrates 4 years of sizzling! Khushi ka nahi mila ap tak bahana? Radio Mirchi ka 4 birthday...
AMN New Media has announced that it will begin licensing its newest product called ‘Intellimmercial’. This is an exclusive system that personalises television-style audio/video messaging on...
The Alliance to Save Energy’s “Static Electricity House”, a television spot on home energy efficiency was voted the No. 2 TV commercial in the world. Judges...
Cola wars are hotting up in tandem with the soaring mercury. Beverage conglomerate Pepsi has unveiled yet another campaign aiming to quench the thirst of happy...
From Mumbai to Hong Kong. The Hong Kong AXN Challenge, organised by the Hong Kong Tourism Board and AXN, moved to the Chinese territory for the...
Auditing firm Arthur Andersen’s controversial links to failed energy giant Enron Corporation has had yet another fallout it appears. Rupert Murdoch’s News Corporation has announced that...
The man who is widely regarded as the creative brain behind the rise of Star Plus to its pre-eminent position in India’s channel stakes – Sameer...
The world is a communications village. And television is one of the media for facilitating that communication. Today it is no surprise to see the same...
MUMBAI:Its Leo Burnett’s tool to fight recession. Leo Activation, the two-month-old division of the ad agency, has launched a slew of promotions, loyalty programmes, events, ground...
MUMBAI: Toyota has inked a deal with ESPN Star Sports for sponsoring the Asian X Games Qualifier and the ESPN Junior X Games in 2003 and...
MUMBAI: One more piece of the big picture that media mogul Subhash Chandra has envisioned for his group of companies has been fit into its slot....
Mumbai, January 6, 2006—iMARK Public Relations, with specialization in travel and tourism PR, investment promotion and destination marketing has made its debut with the prestigious Government...
MUMBAI: Mindshare South Asia chief Andre Nair is gradually unveiling his gameplan for the media powerhouse in India. His main task has been bringing in professionals...
MUMBAI:The Grammy Awards are back. And they will be airing once again on the Star Network’s English language channel, Star World, and music service Channel [v]...
President South East Asia and Chairman, South Asia of Grey Worldwide, Nirvik Singh is captured in a mellow mood on ‘Commercial Break’, aired at 7.30 p.m....
The first ever TV commercial to be filmed entirely in space will be aired in Japan from 1 January 2002. The ad has been created by...
There‘s good news round the corner for the Indian ad industry. The annual forecast of global advertising expenditure till 2004 released by Zenith Optimedia Group this...
Ram Mohan has been drawing cartoons ever since he was in school. But it was a chance encounter with Clair H Weeks, veteran Disney animator, who...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
