ITV

Category: Media and Advertising

  • Special Olympics Bharat appoints V.K. Mahendru as executive director

    Special Olympics Bharat appoints V.K. Mahendru as executive director

    Mumbai: Special Olympics Bharat, is honoured to announce the appointment of V.K. Mahendru as executive director.

    In his new role, Mahendru will oversee all aspects of the organisation and management, while also serving as a mentor. With a B. Tech in Civil Engineering from PEC Chandigarh & subsequently acquiring a Diploma in Management, Mr. Mahendru began his career in ONGC as a civil engineer & held key positions such as head, corporate sports, head of vigilance department, chief corporate and parliamentary affairs & finally as executive director, headed the regional office of Mumbai which is most prominent & profitable work centre of ONGC. His strong administrative capabilities, communication skills, team building, and strict adherence to ethics and honesty, positions him considerably well in taking Special Olympics Bharat on the path of sustained quality growth

    Reflecting on his recent appointment, V.K. Mahendru expressed his enthusiasm, saying, “I am delighted to be appointed as the Executive Director of Special Olympics Bharat, an organisation extremely close to my heart. I am closely attached to sports and also to our Special Olympics athletes. I look forward to putting in my efforts, work, and efficiency that would lead towards the betterment and development of our organisation and our precious athletes.”

    Mahendru comes with a background of considerable prowess in Table Tennis and Badminton during college education, carrying a strong passion for the development of sports. In his capacity as head, corporate sports division at ONGC between 2009 and 2014, he managed 22 disciplines, recruiting and grooming sportspersons to achieve world-level accolades. He has managed 400 National and international sportspersons including some prominent names such as Virender Sehwag, Virat Kohli, Ishant Sharma, Gautam Gambhir, Pankaj Advani (Billiards & Snooker) and Ashwini Ponnappa (Badminton) to name a few, with 30 sportspersons having won national awards. He has many awards and recognition to his name.

    Commenting on this significant appointment, Special Olympics Bharat president Dr Mallika Nadda said, “V.K. Mahendru brings a great deal of experience and knowledge to our team. I am fully confident that his expertise, along with his capabilities and skills will further elevate the working of our organisation and the well-being of our athletes. We extend a warm welcome to him and greatly look forward to his upcoming contributions to Special Olympics Bharat.”

  • BAJAJ aims at forging stronger bonds with today’s generation through summer campaigns for Fans and Air Coolers

    BAJAJ aims at forging stronger bonds with today’s generation through summer campaigns for Fans and Air Coolers

    Mumbai: BAJAJ, a renowned consumer appliances brand, has released two ad films for pan India Fans and Air Coolers Campaigns, embodying the brand promise of “Built for Life”. The films capture the essence of grit, perseverance and determination through captivating narratives that resonate with the modern Indian consumer.

    The fans ad film follows the story of a hula hoop teacher mentoring a group of young children. After the session concludes, one child displays exceptional determination and continues practicing, driven by her unwavering spirit. Moved by her dedication, the teacher increases the speed of the BAJAJ fan, to enable her determination to surpass her limits. The film ends with a voice over that summarises the message of the film: “To outshine your best, you need relentless determination. And to empower your journey, Bajaj Fans are built tough. Its uniquely engineered Super5Tuff technology is built to keep going. Bajaj, Built For Life.” The new range of BAJAJ fans are not just stylish, but also energy efficient and are backed by tough built of the product which gives long-lasting air comfort.

    The air coolers ad film captures a poignant moment between two social media influencers filming an aerial yoga sequence, where one concludes what seems like a challenging session. After the session, one influencer pauses to check the shot, while the other continues to practice, pushes herself, symbolizing her tough resolve. He appreciates her extraordinary efforts and increases the speed of BAJAJ air cooler to support her in her pursuit. BAJAJ’s air coolers fit seamlessly in the life of the consumer mirroring the tough resolve.

    Bajaj Electricals Ltd head of Advertising & Brand Management, Devika Sachdev commented: “The BAJAJ campaigns aim to inspire and empower consumers, reflecting our belief in their potential to achieve anything their set their minds to. Through this ad film, we celebrate the spirit of determination and showcase how BAJAJ products stand by our customers, no matter the challenge. With our latest launches, we also wanted to connect with our audiences on a whole new level. That’s why we’ve launched this campaign that represents the resilience of discerning modern audience and helps us speak directly to them.”

    McCann Worldgroup executive director & India head of Creative Ashish Chakravarty added, “In today’s fast-paced world, individuals are relentlessly pursuing excellence in all facets of life. The campaign’s concept aims to embody the brand’s commitment to empowering individuals in their pursuit of progress. This BAJAJ films offer a youthful and invigorating perspective on this ethos.”

  • PokerBaazi launches its ‘Tu Poker Khelta Hai Kya?’ campaign

    PokerBaazi launches its ‘Tu Poker Khelta Hai Kya?’ campaign

    Mumbai: PokerBaazi has released its latest brand campaign, ‘Tu Poker Khelta Hai Kya?’. The campaign features the company’s brand ambassador and Bollywood actor Shahid Kapoor. The campaign intricately highlights how every Indian possesses innate Poker skills that are part of their day-to-day interactions and can be leveraged to become a Poker player.

    Conveying the core message ‘Jo life mein khelta hai wo Poker bhi khel sakta hai’, the ads are filmed satirically to capture how the protagonist (Shahid Kapoor) uses skills that are often used in Poker, like quick thinking, outsmarting the opponent, reading people, calculating on the go, acting under pressure and calling a bluff, during various real life situations which make people around him believe that he is a Poker player.

    Commenting on the launch of the campaign, Baazi Games founder and CEO Navkiran Singh shared, “Poker is a mind sport and through our messaging we have been able to establish the fact that like any other sport even Poker requires certain skills. In our latest campaign we are talking about a simple fact that we, as Indians, possess some of these skills which we use in our daily lives. You can use them to play Poker and at the same time playing Poker can make you get better at these life skills.”

    The campaign has been conceptualized in collaboration with the creative agency Talented. The brand films will be aired during the ongoing Indian Premier League on Jio. The campaign will also feature an exhaustive OOH presence across cities.

    PokerBaazi since its inception has been reiterating the precedence of skill and strategy when playing Poker. Recently, the company successfully hosted the 2024 edition of India’s biggest Poker series- National Poker Series India in which people from 23 states won 450 prestigious Poker medals. Recording over 80 per cent Y-o-Y growth in participation with over 2.3 Lac entries, the tournament series is a testament to the speedy growth of Poker in India. PokerBaazi’s latest brand campaign is bound to grow the category in India further.

  • Vedanta Aluminium gets ‘punny’ with its latest social media campaign

    Vedanta Aluminium gets ‘punny’ with its latest social media campaign

    Mumbai: If you thought there’s not much to laugh about when it comes to metals and minerals, think again. In a refreshing departure from stoic business-to-business (B2B) conventions, Vedanta Aluminium, a producer of aluminium, has launched a quirky social media campaign called ComicAL, recontextualising the versatile features of aluminium, often dubbed the ‘Metal of the Future’, in hilarious situations.

     

     

    Who knew that aluminium, a no-nonsense metal when it comes to delivering high quality and top-end performance in several cutting-edge applications, also has a lighter side (quite literally!). Aluminium is renowned for its high strength-to-weight ratio, which means that even though it is light in weight, it is a heavyweight in the strength department.

    And funnily enough, aluminium’s strengths now include having a humorous side as well, thanks to Vedanta Aluminium. As part of this distinctive campaign, the company has crafted a series of catchy social media posts guaranteed to have social media users do a double take, shedding light on the remarkable world of aluminium through clever puns and witty humour.

    For example, picture aluminium foil deftly wrapping up last night’s leftovers accompanied by the caption “Foiled again!” Yes, the company’s pun game is as strong as its aluminium, and the campaign is set to have a ‘see’ change in the way users view aluminium.

    Social media users may enjoy another one playing on beverage cans, where one glum-looking beverage can is desperately out to seek help, because crushing it for recycling was “soda-pressing” Aluminium is ubiquitous as the material of choice for producing beverage cans, and the post subtly hints at this usage.

    The other posts in the series similarly marry other features and applications of aluminium with a uniquely humorous take. But why the comedic twist from a giant in the global aluminium industry? The answer is simple: laughter is a universal language that brings people together. While aluminium is ubiquitous in its uses, from kitchens to outer space, its remarkable versatility remains somewhat of a hidden gem for end consumers. Through these side-splitting posts, Vedanta Aluminium aims to educate and entertain its audience in the most amusing way possible.

    Vedanta Aluminium chief brand & communications officer Sonal Choithani, shared her thoughts on this unique campaign, saying, “As leaders in the aluminium industry, Vedanta Aluminium believes in setting the bar when it comes to innovation, not just in terms of our products but also in terms of our audience engagement. Whether it’s pioneering new technologies or launching campaigns to inform and educate our diverse stakeholders, we believe in taking the path less travelled. With this ethos in mind, we have introduced this refreshingly new approach to convey the potential of the ‘metal of the future.’ Aluminium is an integral part of our daily lives, and our latest campaign will undoubtedly make you view this metal from a completely new perspective.”

    The campaign is now live across Vedanta Aluminium’s social media platforms, including LinkedIn, Facebook, Twitter, and Instagram. Don’t miss out on the fun – follow, like, and share the giggles with friends and family. Vedanta Aluminium invites its audience to use these posts to spread a lot of laughter with a dash of useful insights too!

    Vedanta Aluminium, a business of Vedanta Ltd, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.37 million tonnes in FY24. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 1st in the S&P Global Corporate Sustainability Assessment 2023 world rankings for the aluminium industry, a reflection of its leading sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow. www.vedantaaluminium.com

  • Kaveri unveils #LovebeginswithMom campaign for Mother’s Day

    Kaveri unveils #LovebeginswithMom campaign for Mother’s Day

    Mumbai: KAVERI, the only all-linen clothing brand in India, known for its exceptional craftsmanship, has launched a heartfelt Mother’s Day campaign called #LovebeginswithMom. Mother’s Day is just around the corner and KAVERI is embracing the spirit of this special day by featuring Poonam Lalchand, Kaveri’s mother in their campaign video #LovebeginswithMom. The campaign aims to celebrate a mother’s unconditional love that shapes their children’s lives and journeys.

    At the core of KAVERI’s Mother’s Day campaign is the recognition of the unique and invaluable role of mothers and in Kaveri’s case, how much it has contributed to her success as a woman entrepreneur. Whether it’s a comforting hug, wisdom, or unwavering support, a mother’s love knows no bounds and forms the foundation of stability and countless cherished memories.

    In the heartfelt campaign video, KAVERI founder and CEO Kaveri Lalchand shared, “She’s the one who taught me about embroidery, textiles, and crafts and surrounded me with art and design growing up. I’m sure you will all agree with me when I say love begins with mom.” Kaveri Lalchand explains how her mother has always been by her side as an entrepreneur and designer and is always concerned for her well-being over and above anything. Poonam Lalchand adds, “Her comfort and safety come first. To me, she’s first a daughter, then a designer. When I wear the clothes she has designed, I feel closer to her and I realise how my little girl is now all grown up.”

    KAVERI’s #LovebeginswithMom campaign serves as a touching reminder of the immeasurable impact mothers have on shaping the world with their love, compassion, and strength. For Kaveri, it has contributed significantly to her growth as a person, entrepreneur, and designer. As Mother’s Day approaches, let us take this opportunity to express our gratitude and affection for the extraordinary mothers who hold a special place in our hearts.

    For more information about KAVERI and to explore their exquisite apparel, please visit https://bykaveri.com/ and stores located in Chennai, Hyderabad, and Mumbai.

  • Entourage Films presents ‘Love Labels’ led by Max Urban

    Entourage Films presents ‘Love Labels’ led by Max Urban

    Mumbai: Entourage Films proudly presents “Love Labels” a powerful initiative led by Max Urban. It is a film that challenges the traditional beauty standards, produced by an outstanding team of women at Entourage Films and directed by the talented Gaurav Gupta. This film encourages viewers to embrace their unique beauty, turning self-doubt into self-love.

    “Upon reading the script, I resonated deeply with the concept. Ogilvy and Max Urban’s innovative approach to address common shopping struggles promises to spare future generations from these challenges. The journey of bringing this film to life with Entourage Films has been gratifying. Being involved with such thought-provoking concepts fills me with pride; it underscores the very reason we create films—to instigate change.” – said the director of the film – Gaurav Gupta.

    “Love Labels” empowers us to embrace ourselves just as we are. Through charming and playful phrases such as ‘Extra Lit and Extra Special’ it inspires inclusivity and diversity.

    The executive producer Garima Arora shared – “In a world influenced by societal pressures, this concept struck a chord with me. The mere notion of collaborating with a brand committed to redefining labels felt as a great opportunity. It was not just a film for me, it was about bringing a positive change and I was all for it.”

  • Lubi Pumps unveils “FLOW NAHI FORCE” campaign

    Lubi Pumps unveils “FLOW NAHI FORCE” campaign

    Mumbai: Lubi Pumps, a leading manufacturer of water pumps and motors with an extensive network of 20 plus branch offices nationwide and a global presence in over 80 countries, proudly announces its official partnership with Gujarat Titans for the Indian T20 League 2024 season. In celebration of this collaboration, the brand has launched an exciting ad campaign featuring key players from the team – Shubhman Gill, David Miller, and Umesh Yadav. Through this alliance, Lubi Pumps will stand by the home team throughout the season with its strong force.

    Just as the force of water is crucial in the success of any pumping project, Lubi Pumps’ dynamic campaign highlights this force as the driving factor behind Gujarat Titans in a bold new way – ‘FLOW NAHI FORCE.’ This campaign symbolizes the shared commitment to excellence and performance between Lubi Pumps and Gujarat Titans, showcasing their dedication to achieving greatness together.

    The launch film begins in a team briefing meeting of the Gujarat Titans. During the tactical discussion, GT captain Shubman Gill presents the success formula: “F = MA”. As he explains Newton’s second law, the screen brims with energy, transporting the spectator to the source of the force – Lubi water pumps, which are transforming the perception of water solutions in India. This unexpected twist captures the essence of Gujarat Titans’ partnership with Lubi Pumps and propels their success while they perform.

    Lubi Pumps director Ronak Porecha, stated on the campaign, saying, “We believe in serving nationwide communities through reliable water pumping solutions. And there is no better way to unify the communities in India than the sports, particularly cricket. Through Lubi Pumps partnership with Gujarat Titans, we are instilling our commitment to providing high-performance products & services to connect deeply with consumers. As the nation soaks itself in the fervour of cricket, we seek to resonate with the spirit of our consumers and enhance Lubi’s brand visibility in the market.”

    Gujarat Titans COO Colonel Arvinder Singh said, “Lubi Pumps is a brand that shares Gujarat Titans’ commitment to excellence and high performance. Lubi Pumps’ innovative approach to power progress through water solutions aligns perfectly with Gujarat Titans’ vision for growth and success.”

  • Ryan Reynolds appointed as Yas Island’s newest chief island officer

    Ryan Reynolds appointed as Yas Island’s newest chief island officer

    Mumbai: Yas Island Abu Dhabi, the region’s leading leisure and entertainment destination, appointed Hollywood’s most charismatic superstar Ryan Reynolds as its newest chief island officer (CIO). Following in the footsteps of former CIOs Kevin Hart and Jason Momoa, Reynolds brings his trademark charm and wit to the role, promising an unforgettable era of adventure and excitement.

    In the uproarious new trailer, Reynolds descends from the sky, parachuting straight into the heart of the action amidst speeding cars on Yas Marina Circuit. However, much to his chagrin, he misses his intended landing spot at the illustrious W Abu Dhabi – Yas Island, adding a hilarious twist to his grand entrance.

    Reynolds strides forward with an air of unmistakable confidence, poised to unveil his new role as CIO. With pride, he recounts the diverse array of hats he’s worn throughout his career: actor, producer, owner of a Welsh football club and now another illustrious title to his repertoire, proudly proclaiming himself the chief island officer of Yas Island Abu Dhabi. Yet, as he attempts to continue his dramatic speech, his words are swiftly drowned out by the buzzing cacophony of speeding cars. The video sets the stage for an electrifying journey ahead as Reynolds prepares to dive headfirst into Yas Island’s thrilling attractions. After all, its Ryan’s island, and everyone else is just along for the ride.

    Miral Destinations CEO Liam Findlay enthusiastically remarked, “With the appointment of Ryan Reynolds as our latest Chief Island Officer of Yas Island Abu Dhabi, we continue the tradition of excellence established by Kevin Hart and Jason Momoa. Reynolds brings his own unique blend of charisma, energy, and enthusiasm to the role, promising to elevate the Yas Island experience to even greater heights. We’re thrilled to embark on this exhilarating journey with him, inviting fans worldwide to be part of the legacy.”

    From speeding through rollercoasters at Ferrari World Yas Island, Abu Dhabi to exploring Gotham City at Warner Bros. World Yas Island, Abu Dhabi Reynolds is rolling into Yas Island with unmatched energy and style, inviting fans to #RollLikeRyan and experience the island like never before.

  • Biryani By Kilo teams up with IPL star Shivam Dube

    Biryani By Kilo teams up with IPL star Shivam Dube

    Mumbai: Biryani By Kilo, Biryani & Kebab chain, announced its collaboration with Indian cricket star, Shivam Dube. This partnership aims to celebrate the spirit of the Indian Premier League with the irresistible flavours of the brand’s culinary delights and elevate the matchday experience.

    Known for his stellar performances with Chennai Super Kings, Shivam Dube perfectly embodies the “dumdaar” spirit of both the IPL and Biryani By Kilo’s delicacies. This strategic choice is further amplified by biryani’s status as the most-ordered dish during this IPL season. By partnering with the rising star, the brand aims to connect with cricket fans on a deeper level and position itself as the go-to choice for delectable food throughout the season.

    In a recent video shared across Biryani By Kilo’s social media handles, Dube is captured immersed in the overwhelmingly positive response from his fans, acknowledging the need to uphold their expectations. He emphasizes the importance of maintaining peak performance, and what better way to fuel his game than with a flavour-packed biryani, kebab & phirni from Biryani By Kilo? The video concludes with Dube urging viewers to indulge in the explosive flavours and authentic taste of the brand’s biryanis, kebabs, and curries throughout the IPL season.

    Biryani By Kilo co-founder & co-CEO Vishal Jindal said, “Cricket holds a special place in the hearts of Indians, and each year, the IPL unites everyone in a celebration of passion and skill. We are thrilled to partner with Shivam Dube, a true icon of Indian cricket, who perfectly complements the thrill of the IPL season. Just as Shivam brings ‘dumdaar’ power to the field, our biryanis are infused with ‘dumdaar’ flavours and authentic ingredients. Through this, our aim is to offer cricket enthusiasts delectable match day moments that combine the excitement of the game with the unmatched flavours of our signature dishes.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by shivam dube (@dubeshivam)

     

    The campaign intends to deliver cricket fans bite-sized content that celebrates their shared love for cricket and delicious food. With over 100 outlets in 45 cities across the country, the brand is making it even easier to enjoy these delectable dishes throughout the season with a limited-time discount. Customers can enjoy discounts on orders placed through the BBK website or app using the code “SHIVAM100”.