ITV

Category: Media and Advertising

  • Ageas Federal Life Insurance launches Cradle to Crease campaign

    Ageas Federal Life Insurance launches Cradle to Crease campaign

    Mumbai: Ageas Federal Life Insurance, has introduces its latest brand campaign film, “Cradle to Crease,” an initiative that drives home the message that while the future might be exciting, evolving and uncertain, by focusing on financial planning and investing in life insurance, one can face the future with optimism, hope and confidence.

    In today’s rapidly evolving landscape, a child’s future isn’t as distant as it once seemed. Recognizing this, the campaign sheds light on the significance of early financial planning for parents through the lens of Sachin Tendulkar’s debut.

    Speaking about the brand film, Ageas Federal Life Insurance Sr VP & head – marketing Erum Kidwai remarked, “With “Cradle to Crease,” we aim to redefine the narrative surrounding financial planning and insurance. Sachin Tendulkar’s journey serves as a powerful reminder that there is no fixed age or time to prioritize financial security. Through this film, we seek to inspire individuals to take charge of their future fearlessly and embrace a proactive approach towards financial planning through insurance.”

    Commenting on the brand’s use of innovative technology when it comes to marketing campaigns, Kidwai added, “Be it our Young Sachin campaign, The Boy Who Dreamed, SachinVerse campaign or the present Cradle to Crease Ad, we are proud to be the first brand in the BFSI sector in India to integrate Gen AI and Deep Fake positively to educate audiences about the necessity of Life Insurance in a way that is relatable to today’s tech savvy audience.  These campaigns also ensure that they appeal to the entire spectrum of our target audience from all age groups”.

    Building on the long-term brand philosophy of #FutureFearless, the brand reminds people that with timely investment through life insurance, they can be adequately prepared for any uncertainties or disruptions that life throws at us.  The film underscores the versatility and relevance of life insurance products across all age groups, reinforcing the message that it’s never to early or late to secure one’s future, the right time is whenever one chooses to act.

    VML CCO Mukund Olety shared, “After a very successful Young Sachin campaign, we have created Cradle to Crease. The film features Sachin walking through the tunnel of life as he reaches the pitch. Using technology, we’ve created a hyper-realistic rendition of 16-year-old Sachin to recreate the moment he made his international debut. With the power of Gen-AI, we’ve told a story that could not have been told 5 years ago. We are constantly pushing boundaries and using technology to make storytelling richer and better. We’re sure seeing Sachin walk up to his debut shall inspire a lot of parents to plan better.”

    The 360 campaign will be amplified across social media platforms, including sports, news and finance channels and OOH and digital OOH across 6 cities including Mumbai, Delhi NCR, Kolkata, Kerala (Cochin, Kottayam, and Trivandrum) to effectively engage its target audience, amplifying its message of prudent financial planning. The brand’s previous campaigns have consistently won recognition including in Campaign India’s “Picks of the Week”, “New York Festival Ad Awards”, “ZEE Kyoorius Creative Awards 2023” and Exchange4media’s “Best Ads of the fortnight,” underscoring AFLI’s impactful brand presence.

    The “Cradle to Crease” ad campaign featuring Sachin Tendulkar is a testament to Ageas Federal Life Insurance’s commitment to empowering individuals to lead a life and lifestyle of their choice fearlessly. We invite viewers to join us on this inspiring journey towards prudent financial planning.

  • Niraj Ruparel, Chandani Samdaria, Chandni Shah, Senthil and P G Aditya appointed as jury chairs for Abby Awards 2024 powered by One Show

    Niraj Ruparel, Chandani Samdaria, Chandni Shah, Senthil and P G Aditya appointed as jury chairs for Abby Awards 2024 powered by One Show

    Mumbai: Niraj Ruparel, Emerging tech lead for WPP and head of mobile at GroupM, Chandani Samdaria, executive creative director at L&K Saatchi & Saatchi, Chandni Shah, COO of FCB Kinnect, Senthil, CCO, VML and P G Aditya, CCO and co-founder of Talented, join as jury chair for Technology category, Red Abby category, Mobile category, Integrated category and Digital category respectively, at The Abby Awards 2024 powered by One Show.

    Niraj Ruparel, Emerging Tech Lead for WPP and Head of Mobile at GroupM, has been appointed jury chair in Abby Awards 2024 powered by One Show in the Technology category.

    Niraj is an accomplished professional with extensive experience in Generative AI, Metaverse Marketing, Mobile Marketing, Voice Marketing, XR marketing, consumer platforms, brand communications, and marketing analytics.

    Niraj has been instrumental in developing cutting-edge creative technology solutions for agencies and clients in India.

    Niraj is a go-to expert for all things related to voice, technology, mobile, and digital platforms. His work has won several awards, including FOMG, WARC, Cannes, and I-com Data Creativity Awards. In addition, he has been personally recognised for his achievements, including winning the prestigious inaugural WPP Ignite awards, Niraj has been listed in Campaign Asia’s Top 40 Rising Talent and has been featured as a top digital marketing leader in 2022 by CMO Asia.

    Niraj was recently awarded for his contribution to Metaverse & AI industry at IAA Tech Plus 2023.

    Niraj is a true industry maverick shaping the future of digital marketing. Additionally, he’s also a die-hard fitness fanatic, hula hooper and an affectionate father.

    Chandani Samdaria, executive creative director at L&K Saatchi & Saatchi, India has been appointed jury chair in Abby Awards 2024 powered by One Show in the Red Abby category

    Chandani has been a National Gold Medalist in Figure and Artistic Skating.  She then smoothly transitioned from gliding on wheels to gliding through ideas, campaigns and briefs.

    With a career spanning over 14 years, she has honed her skills at agencies like Lowe Lintas, Leo Burnett and now L&K Saatchi &. Saatchi.

    Chandani was awarded 40 under 40, 2023 by Social Samosa.

    Chandani has created campaigns for giants like Vicks, Head & Shoulders, Nivea, Tide, Ariel, Amazon Audible, Knorr, Closeup, Kwality Wall’s, Axis Bank, Hotstar, and more.

    For every brand, her forever mantra has been to conceive campaigns that weave powerful ideas through cultural insights.

    Chandni Shah, COO of FCB Kinnect has been appointed jury chair in Abby Awards 2024 powered by One Show in the Mobile category.

    Chandni heads a team of over 400 talented #Kinnectors across multiple cities. Her charisma is unmatched and she’s a torchbearer for the next generation. Her all-guns-blazing attitude has forged strong client relationships, attracting an enviable roster of blue-chip companies.

    Under her leadership, FCB Kinnect has won some note-worthy global industry accolades, such as Cannes Lions, One Show, Spikes Asia, Grand Clio and many more.

    She was one of IMPACT’s 50 Most Influential Women. She was also the recipient of the SHE 2022 award by Agency Reporter. Chandni has also been listed in Campaign South Asia’s prestigious 40 Under 40 Award and the Young Business Leader Award for the South Asia region.

    While having contributed to almost all their large clients, she works closely with HDFC Bank, Amazon, Tata Motors, TVS, Aditya Birla Capital Group etc.

    A young woman leader herself, Chandni grooms her #Kinnectors to break the ceiling and #GetGreatShitDone.

    Senthil CCO, VML India has been appointed jury chair in the Abby Awards 2024 powered by One Show in the Integrated category.

    Senthil is the spearhead of the creative team at VML, the world’s largest creative company that’s powering the business of ideas and inspiring growth for several international brands and national market leaders, working with multilingual creative and digital teams across the country.

    Senthil believes in leading by example and leading from the front with insightful ideas that have built legendary local brands like Wipro, The Times Of India, Tata Steel, Tata Gluco Plus, Himalayan, Apollo Tyres, Hero Motors, Aditya Birla Fashion, Murugappa Group, Nestle Munch, Star Sports and leading global brands like Nike, Levi’s, Puma, Pepsi, Mountain Dew, Gatorade, KitKat, Johnnie Walker, Google, Facebook, Rotary International, Shell, Unilever Radiant and Unicef.

    THE ECONOMIC TIMES gave Senthil the coveted title of ‘Lion Hunter’ for winning India’s first Gold Lions in Film & Film Craft at the Cannes Lions International Festival. He has also won India’s first One Show Gold Pencils in Film, Film Craft and Film Innovation and several D&AD, Spikes, Clio Awards and New York Festival Gold Medals.

    With over 300 International Awards, Senthil is the most awarded writer, creative director and film director in Indian advertising, while leading the company to several ‘Agency Of The Year’ and ‘Campaign of the Year’ titles. Senthil has been voted ‘Copywriter of the Year’ and ‘Film Director of the Year’ several times at the National and Asia Pacific regional creative festivals.

    P G Aditya, CCO and co-founder of Talented has been appointed jury chair in Abby Awards 2024 powered by One Show in the Digital category.

    PG Aditiya is the creator of India’s most awarded campaign ever: The Unfiltered History Tour, an undercover tour of the British Museum’s disputed artefacts – for VICE.

    Talented is an employee-owned creative agency founded by PG Aditya prior to which he was the CCO of Dentsu Webchutney until February 2022.  His work is responsible for India’s only “Agency of the Year” title so far at Cannes Lions.        

    PG Aditya has helped elevate the country’s credentials at international stages through campaigns like Why is this a Swiggy Ad?, Travel on Cleartrip and Flipkart’s Hagglebot. PG was also recognised as APAC’s #1 CCO by the One Show & as  Creative Agency Leader of the Year by the IAA

    The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024.

    For more details on The Abby Awards, visit https://abbyawards.com/

  • Array Networks announces the new country manager for India

    Array Networks announces the new country manager for India

    Mumbai: Array Networks, a globally renowned leader in application delivery and security products, announced the appointment of Hrishikesh Jadhav as the new country manager for India.

    Hrishikesh Jadhav has been a cornerstone of Array India’s success, with an impressive 14-year tenure marked by unwavering dedication, outstanding performance, and steadfast commitment. Throughout his journey within Array, he has excelled in pivotal roles, including regional sales director – in West & South India, and regional sales manager, leaving an indelible mark on our organization’s growth trajectory.

    In his new role, Hrishikesh will spearhead Array India’s initiatives aimed at implementing new sales strategies and techniques, enhancing customer engagement, faster acquisitions and expanding market presence across the country. Hrishikesh will report directly to Shibu Paul, vice president of International Sales at Array.

    Shibu Paul, VP – International Sales, expressed his confidence in Hrishikesh’s capabilities, stating, “Hrishikesh’s appointment as a country manager marks an exciting new chapter for Array Networks India. His proven strategic foresight and exemplary leadership skills are poised to fortify our position in the Indian market and drive sustained revenue growth. We have confidence in Hrishikesh’s dedication, expertise in the domain and exceptional performance, and we anticipate that his leadership will not only propel him to new heights but also make substantial contributions to our team and the overall success of the company.”

    Speaking on his promotion Hrishikesh Jadhav commented, “I am deeply honoured and excited to step into the role of Country Manager for Array Networks India. This promotion represents not only a personal milestone but also a significant opportunity to lead Array’s endeavours in fostering customer engagement and expanding our footprint in the Indian market.”

    He further added, “Cybersecurity landscape in India offers a wealth of opportunities. I am committed to leveraging advanced application security solutions to address the evolving cybersecurity landscape and to deliver exceptional value to our customers and partners. I look forward to working closely with the talented team at Array Networks as we embark on this exciting journey together.”  

  • Lowe Lintas & Naukri collaborate to launch a new campaign

    Lowe Lintas & Naukri collaborate to launch a new campaign

    Mumbai: Lowe Lintas has joined forces with Naukri.com, India’s premier careers platform, to introduce an engaging new campaign tailored specifically for the ambitious Gen Z workforce. The campaign aims to reinforce Naukri’s position as the preferred destination for young professionals, by showcasing & legitimizing their ambitious behavior.

    In today’s dynamic corporate landscape, the younger individuals are characterized by their ambition, drive, and determination to succeed. In a world governed by age-old rules and wisdom, Gen Z are in a hurry when it comes to careers. They are ambitious for growth, unwilling to settle for anything lesser than their goals. And while the world may see it as a not so positive trait, they see it as essential for getting ahead in their professional journeys.

    Recognizing this trait, Naukri & Lowe Lintas has conceptualised a strategic campaign focused for this discerning demographic.

    Intended to go live during IPL where ACDs are no more than 15seconds, the campaign leverages compelling storytelling & resonant messaging, to connect with Gen Z job seekers on a deeper level. Developed in a tone & manner that is quint-essential ‘Naukri’ – insightful & light-hearted yet thought provoking, the films exhibit the change that has begun shaping careers all over.

    Info Edge (India) Ltd CMO Sumeet Singh expressed her enthusiasm for the collaboration, remarking, “Naukri has always championed the cause of India’s professionals. With this campaign, we are siding with the ambitious Gen-Z, who now make up most of the country’s workforce, and we’re teaming up with them for their career building.”

    Lowe Lintas regional creative officer Vasudha Mishra shared her insights on the campaign, stating, “When it comes to jobs, the young are not reticent. They know what they want, and they cannot be gaslighted into settling for less. Especially when they have as their ally, Naukri, one of the most iconic modern brands of India. Two spots, done with the signature irreverent style of the brand, done by our fabulously talented team at Lowe Lintas.”

    The campaign is now live on the JioCinema IPL feed and other online platforms.

  • Pallavi Mohan joins BLS International as corp comm head (global)

    Pallavi Mohan joins BLS International as corp comm head (global)

    Mumbai: Pallavi Mohan a seasoned communications professional has joined BLS International, a globally renowned tech-enabled services provider as the corporate communications head (global), heralding a new era of strategic communication for the organisation. Pallavi will be now driving the overall communications for the company for India and international markets.

    Pallavi Mohan on her LinkedIn shared “I am delighted to share that I have assumed the position of Corporate Communications Head (Global) at BLS International. This transition marks a pivotal moment as I venture into a new sector, brimming with distinctive opportunities and challenges to explore, alongside the expansive scope of the business. I am eagerly looking forward to this exciting journey ahead”

    Pallavi Mohan is a seasoned professional with over 20 years of international experience in marketing and communications (MARCOM). Holding an MBA in Marketing & IT from India and an MS in Digital Marketing from New York, USA, Pallavi’s academic prowess is matched only by her extensive practical knowledge. Her illustrious career includes teaching engagements at the prestigious Indian Institute of Mass Communication (IIMC).

    With a comprehensive background encompassing social digital marketing, international events, business operations, corporate communication, public relations, and corporate social responsibility, Pallavi brings a wealth of experience in digital marketing, PR, and corporate communications. Pallavi’s journey through esteemed organizations such as Samsung Electronics, DLF Limited, Café Coffee Day, and Target (New York, USA), among others, has been marked by numerous accolades and milestones. Having worked across five countries, her global exposure enriches her understanding of diverse market dynamics.

    With over 17 years of experience, BLS International has established itself as a reliable partner for governments and citizens worldwide. They have been offering a wide range of services to facilitate seamless and secure travel, visa, passport, and consular services for millions of people every year. They are operational in over 60 countries with 200 plus offices worldwide.

    BLS is working towards strengthening its offerings and expanding its presence in new markets through new acquisitions. With the increase in travel and the adoption of digital solutions, there has been a surge in demand for travel-related technology services. As more people are traveling internationally, the need for visa services has increased. The company now has an extensive network of more than 27,000 centres globally with a robust strength of over 20,000 employees and associates that provides consular, biometric, and citizen services. BLS has processed over 62 million applications to date globally.

  • Enormous launches ‘Move the World on Your Fingertips’ campaign

    Enormous launches ‘Move the World on Your Fingertips’ campaign

    Mumbai: Sobhita Dhulipala is the face of the campaign. She embodies the essence of sophistication and empowerment. Her portrayal in the film captures the elegance and confidence of individuals who navigate through life with effortless grace, mirroring the seamless control offered by Jaquar QLOUD.

    Commenting on the launch, Jaquar Group CMO Sandeep Shukla said, “Behind the elegant interface of Jaquar QLOUD lies a robust system engineered to withstand tough Indian operating conditions and provide dependable performance. From hardy sensors to super-responsive electronic valves, every aspect of Qloud is designed to enhance your showering pleasure.”

    Talking about the campaign, Enormous Brands managing partner & CCO Ashish Khazanchi said, “There are those who are constantly on the move, and there are some who move the world at their fingertips. Qloud embodies the power of touch and sparks magic with a swish of the wrist. Our customer is the perfect example of someone who can make the world orbit around her whims and fancies. Much like the Qloud, conjuring a spectacle by simply raising your hand and unleashing the power of touch.”

    QLOUD stands as a testament to Jaquar’s commitment to crafting products that blend style, innovation, and affordability seamlessly. With its cutting-edge technology and multiple modes controlled by a simple touch, QLOUD puts the power of customization in the user’s hands, offering a showering experience like no other.

  • Emcure Pharmaceuticals unveils campaign ‘Cure and Beyond’

    Emcure Pharmaceuticals unveils campaign ‘Cure and Beyond’

    Mumbai: Emcure Pharmaceuticals unveiled its new corporate campaign with the tagline – ‘Cure and Beyond’, featuring cricketer MS Dhoni.

    In the ever-evolving world of healthcare, Emcure Pharmaceuticals, is all set to cement its belief in ‘Cure and Beyond’. The campaign not only seeks to raise awareness about innovation as the cornerstone of Emcure’s operations but also aims to cultivate thought leadership within the Indian pharmaceutical market.

    The campaign is built upon a compelling narrative that transcends the conventional role of offering pharmaceutical products to patients. It delves into a broader mission of supporting, empowering, and educating millions of people to lead healthier lives. The ad film, featuring ‘Captain Cool,’ is being launched across various media platforms, encompassing digital, television, and print.

    Speaking on the occasion, Emcure Pharmaceuticals MD & CEO Satish Mehta said, “At Emcure, we have always been striving to move the needle. The campaign ‘Cure and Beyond’ is our endeavor to put forth our vision and what we stand for. And who better to take this forward than a man who has gone above and beyond all through his life- Dhoni. With this effort, we want to reinforce our core belief of empowering people and communities through innovation.”

    For Emcure Pharmaceuticals, good health and well-being are just the starting points for a life full of aspirations and achievements.

  • Puneet Gupta joins INOX Group as head of communications

    Puneet Gupta joins INOX Group as head of communications

    Mumbai: INOX Group has appointed Puneet Gupta as head of communications for INOX Air Products (INOXAP) and INOX India Ltd (INOXCVA). His appointment reflects INOX Group’s commitment to excellence and innovation as it continues to make strides in the industrial gases, cryogenic solutions, green energy space and future innovations.

    With over 21 years of intrapreneurial experience in corporate communications, public relations, branding, CSR, and internal communications, Puneet brings a wealth of knowledge and expertise to his new role. His innovative approach, coupled with a keen eye for detail and unwavering passion for excellence, makes him an invaluable addition to the INOX team.

    Puneet is well known for his versatility, exceptional creativity, and ability to communicate complex subjects through integrated communications strategies. His solid foundation in PR fundamentals, combined with impeccable execution skills, allows him to deliver strategic consultancy that yields tangible business outcomes.

    As head of communications, for INOX Group, Puneet will oversee brand communication, media engagement, reputation management, senior stakeholder management, strategic messaging, employee communications, and CSR initiatives for INOXAP and INOXCVA.

    In his previous role, Puneet served at Inox Leisure Ltd and PVR Ltd, where he made significant contributions over the past five years. His departure from PVRINOX is marked by gratitude towards his colleagues and leaders for their support and mentorship.

    Expressing his excitement about his new role, Puneet stated, “I am thrilled to join INOX Group and lead the communications efforts for INOX Air Products and INOX India Ltd. I look forward to leveraging my expertise to drive purpose-driven brand growth and share compelling stories about our fascinating products and solutions.”

    INOXAP is India’s largest industrial gases manufacturing company, while INOXCVA is among the world’s leading cryogenic solutions companies. Puneet aims to contribute to India’s #GreenEconomy transition by highlighting the companies’ pivotal role in the manufacturing and clean energy sectors.

  • BookMyShow launches thought-provoking campaign, ‘Aaj Picture Nahi, Bigger Picture Dekho’

    BookMyShow launches thought-provoking campaign, ‘Aaj Picture Nahi, Bigger Picture Dekho’

    Mumbai: In a bold move to inspire civic engagement and promote democratic participation, BookMyShow, India’s leading entertainment destination, in association with the Election Commission of India, has unveiled a compelling ad film ahead of the Lok Sabha Elections. Titled ‘Aaj Picture Nahi, Bigger Picture Dekho’, the thought-provoking campaign urges citizens to focus on the larger picture of nation-building by exercising their right to vote on their respective ‘Election Day’.

    The ad film aims to resonate with viewers across the country, encouraging them to take an active role in shaping the future of India. With a uniquely weaved narrative and a clever word play that leaves you unaware of the purpose of the campaign until it is revealed in the end, the campaign underscores the importance of voting as a fundamental duty of every responsible citizen, especially the youth – the future of tomorrow.

    In a simple yet striking ad film, BookMyShow’s campaign leverages the power of storytelling to resonate with the youth. The ad film (Watch here) features three vibrant characters, capturing the everyday lives of young individuals. The setup introduces viewers to the three young adults, representing diverse personalities and interests. Conceptualised along with Spacebar Advertising, the script cleverly weaves in the element of surprise as one of the protagonists reveals that he has been talking about the Lok Sabha Elections and not a ‘movie’ per say. The transition from typical entertainment chatter to the significance of voting captures the attention of his friends, ultimately emphasising the larger picture. The tagline, ‘Aaj Picture Nahi, Bigger Picture Dekho’, encapsulates the essence of the campaign, urging citizens to prioritize the future of the country over everything else.

    In a move that reflects its deep understanding of Indian youth and their affinity for entertainment, BookMyShow has ingeniously integrated the theme of responsible citizenship into its brand narrative. Leveraging the language of cinema, which holds a cherished place in the hearts of millions, the campaign creatively conveys the significance of participating in the democratic process.

    Commenting on the campaign, BookMyShow head – marketing Dolly Davda said, “With one of the world’s largest youth populations and as the largest voting pool, this election presents a monumental opportunity for every Indian to shape our collective future. At BookMyShow, our vision remains to focus on the bigger picture while moving towards a brighter and better tomorrow, together. Voting is undeniably integral to shaping our nation’s future and as a platform deeply ingrained in the entertainment ecosystem and therefore the youth, we wanted to leverage our resonance to urge young voters to exercise their right. Following a friendly yet hard-hitting tone, we’ve crafted the film to resonate with GenZs who are digital natives preferring snackable content, more socially conscious but also individualistic in their own ways. Our aim is to influence their perception of civic responsibility in a positive manner. We hope viewers understand the significant role of voting and spread awareness among fellow first-time voters.”

    Adding to that, SVEEP Election Commission of India IIS director Santosh Ajmera said, “Partnership and collaboration form the cornerstone of our voter awareness initiatives at the Election Commission of India. I firmly believe that nurturing informed and ethical electoral engagement is a collective duty shared by all stakeholders in our democracy. It’s good to see BookMyShow launching the ‘Picture Nahi, Bigger Picture Dekho’ campaign, reminding its audience of the profound significance of every single vote. I am confident that their campaign will serve as a catalyst, particularly among the youth and first-time voters, urging them to actively participate and exercise their democratic right.”

    The campaign employs an omni-channel strategy encompassing digital, mobile marketing, campus seeding, in-cinema promotions and more, ensuring that the message reaches a diverse demographic of millions of viewers, urging them to fulfil their duty. As the Lok Sabha Elections draw near, BookMyShow’s campaign serves as a timely reminder of the crucial role each voter plays in shaping the destiny of the country. By leveraging its platform to promote social awareness and civic engagement, BookMyShow continues to demonstrate its commitment to driving positive societal impact beyond the realm of entertainment.