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Category: Media and Advertising

  • Oakley and Rohit Sharma launch next chapter of ‘Be Who You Are’ campaign

    Oakley and Rohit Sharma launch next chapter of ‘Be Who You Are’ campaign

    Mumbai: Oakley, the global leader in sports performance eyewear, launched the latest chapter of its powerful and inspiring campaign ‘Be Who You Are’.  Fronting the campaign is none other than ROHIT SHARMA, to whose tune, 1.4 billion hearts beat, as he leads India into its fourth World Cup title quest.

    This also marks Rohit Sharma’s 5th year of association with Oakley, strengthening the brand’s commitment to supporting athletes to play at the highest level and be their true, authentic selves.

    The new campaign film celebrates the authenticity, passion, and self-belief of an athlete’s journey, with Rohit leading the narrative on behalf of Oakley. The ad opens with the “HITMAN”, who is in prime of his career, inspiring future athletes to trust and embrace their inner voice, empowering them to steer decisions and actions in pursuit of excellence. Through Rohit’s iconic presence, the ad depicts multiple scenarios with Rohit motivating these athletes to achieve their goals by being who they are. The campaign aims to connect with the target audience and envelop them in Oakley’s overarching mission to elevate sports and active lifestyle in India.

    “At Oakley, we are thrilled to strengthen our partnership with Rohit Sharma and unveil the latest chapter of our ‘Be Who You Are’ campaign. Oakley believes in highlighting both the human side, as well as the sporting side, shining a spotlight not only on the athlete’s talent but also on their role as a leader and positive role model for future generations.” said Oakley India senior brand business manager Sahil Jandial.

    Commenting on the campaign, Rohit Sharma shared “Through the ‘Be Who You Are’ campaign, we aim to inspire the next generation of athletes to embrace their authenticity and pursue their dreams with unwavering self-belief, a mantra that has guided me in my journey. Teaming up with Oakley, our goal was to bring alive the message, that it’s not just about chasing victories on the field for an athlete, but about conquering any terrain, in any arena, and any sport, simply by being true to themselves.”

    In the latest campaign, Rohit is seen sporting the brand’s newly launched eyewear – Sphaera and Bisphaera, offering the most extended field of view yet. Made by and for contenders, both eyewear are set to make a statement at upcoming Olympics 2024. Tailored to meet the rigorous needs of athletes, these eyewear styles bring together the best elements from Oakley’s diverse sports lineup. Coined Oakley’s most forgettable eyewear yet, the frames provide an almost weightless feel when worn.

    The ad campaign for Oakley has been conceptualized by Brandmovers India. Brandmovers India MD & CCO Suvajyoti Ghosh shared, “In our years of association with Rohit, we have watched him grow and thrive to become one of the most successful athletes in the world. His accomplishments are as great and as many as they are hard-earned – he is an inspiration and that is how we wished to portray him for our campaign this year.”

  • Prega News Unveils Innovative ‘Deciding Benches’ campaign

    Prega News Unveils Innovative ‘Deciding Benches’ campaign

    Mumbai: Prega News, the leading pregnancy test kit brand from Mankind Pharma with a market share of 85 per cent, continues to champion autonomy in family planning choices through its impactful new video campaign titled #LetThemDecide. As an extension of that, Prega News takes a brave step forward by introducing its interactive OOH campaign “Deciding Benches” across the city of Delhi, inviting individuals to stand up for freedom of choice in family planning on the occasion of Mother’s Day.

    #LetThemDecide, Prega News’ poignant video campaign, delves into the societal pressures faced by couples regarding family planning decisions. The campaign emphasises the significance of empowering couples to make deeply personal choices without external coercion or judgment. With the innovative OOH campaign, the strategically placed benches in parks, malls, and other public spaces will serve as platforms for individuals to take a stand on the issue.

    The benches had two sides representing different perspectives on family planning. One side supported a couple’s decision in determining the number of children, emphasizing personal choice and respect. The other side represented traditional family decisions, underscoring the importance of a family’s collective choice. By simply sitting on the bench, participants could voice their support for couples’ autonomy in deciding the number of children they want, challenging societal norms and promoting respect for personal choices. People’s selections sparked meaningful conversations about personal choice and community values, turning the bench into a platform for discussions on family planning decisions.

    Mankind Pharma associate vice president, Sales and Marketing Head, Consumer Business Unit Joy Chatterjee said, “With ‘Deciding Benches,’ we are sparking a vital conversation, empowering couples and families to make their own decisions regarding family size. This initiative challenges conventional norms and fosters acceptance of personal choices. Women have long faced undue pressures due to societal and familial expectations in this deeply personal matter. By introducing ‘Deciding Benches,’ Prega News is promoting open discussions across India, shifting the focus from pressure to support for family planning choices of a couple. A content mother contributes significantly to a harmonious family dynamic, and this Mother’s Day, we are honoring mothers’ strength and love while standing by them in their family planning journey.”

  • PowerMax & aastey partner for #BringComfortHome campaign

    PowerMax & aastey partner for #BringComfortHome campaign

    Mumbai: This Mother’s Day, the country’s premium fitness equipment Brand, PowerMax, and India’s first sustainable Athleisure brand for all body types, aastey, are joining hands to launch the #BringComfortHome campaign. This initiative aims to empower mothers by highlighting the importance of self-care and creating a haven for well-being within their own homes.

    The campaign emphasises how prioritizing self-care allows mothers to better care for themselves and their loved ones. Through eye-catching promotional materials, the campaign showcases the perfect combination of PowerMax’s top-tier fitness equipment and aastey’s comfortable and inclusive activewear. The campaign encourages mothers to: Carve out “me-time”, invest in their well-being with the help of Powermax, and Embrace comfortable, flattering activewear with aastey.

    “Mothers are the foundation of our families,” said PowerMax MD Sanjay Goyal. “They constantly put the needs of others before their own. This Mother’s Day, we want to celebrate them by encouraging them to prioritize their physical and mental health. The #BringHomeComfort campaign inspires them to embrace an active lifestyle and create a space for self-care at home.”

    aastey co-founder and CEO Jeevika Tyagi emphasized, “We’re thrilled to partner with PowerMax. Together, we can empower mothers to embrace an active lifestyle that prioritizes their well-being and ignites their inner strength.”

  • Tredence appoints Munjay Singh as COO

    Tredence appoints Munjay Singh as COO

    Mumbai Tredence, the global data science and AI solutions company, is continuing its growth trajectory with the appointment of Munjay Singh as chief operating officer.

    Munjay has held senior leadership roles at global technology consulting and product firms, where he drove operational efficiency and customer experience initiatives across diverse market segments. He will provide the strategic vision, leadership, and deep operational expertise needed to accelerate the delivery of Tredence’s organic and inorganic growth strategies.

    Munjay’s appointment follows a season when Tredence has raised more than $205 million from private equity firms, expanded into new regions and verticals, launched the ATOM.AI ecosystem, and developed a GenAI-as-a-service platform. Driven by innovation and co-creation with clients, Tredence has grown four times between 2020 and 2024, achieving 40 per cent growth in 2023.

    “I am thrilled to join Tredence and amplify its ability to help enterprise clients modernize data ecosystems and solve last-mile AI challenges. Our suite of 100+ AI/ML accelerators delivers unprecedented value to clients, providing a wide array of solutions to boost decision-making and unlock new opportunities. Additionally, our verticalization strategy, expert practices, and extensive partner network enable us to solve increasingly complex industry challenges and tailor our capabilities to client needs,” said Tredence COO Munjay Singh.

    “Tredence collaborates with more than forty Fortune 500 companies to help them uncover opportunities in marketing, customer experience, supply chain, and other functions. We have developed verticalized collections of AI and data accelerators that our clients have implemented to achieve tangible business improvements within weeks. Under Munjay’s leadership and strategic guidance, we aim to propel this vision forward, driving innovation and operational excellence across our business functions and practices, and achieving new levels of success,” said Tredence CEO and co-founder Shub Bhowmick.

  • MATCH. MAGGI. MASALA campaign spices up cricket with Smriti Mandhana

    MATCH. MAGGI. MASALA campaign spices up cricket with Smriti Mandhana

    Mumbai: As the cricket fever heats up with the excitement of supporting different teams, there is one thing that dials up the thrill even further – the irresistible taste of MAGGI noodles. MAGGI has yet again stepped up to the crease as the ultimate team player, fostering moments of friendship and camaraderie with its latest campaign ‘MATCH. MAGGI. MASALA’, featuring the dynamic cricket icon Smriti Mandhana.

    Talking about the roll-out of the campaign Nestlé India director Rajat Jain said “Our campaign Match. MAGGI. Masala. highlights the shared joy of indulging in an irresistible bowl of MAGGI despite supporting different teams, making the match even more masaledaar. We are proud to onboard the champion herself, Smriti Mandhana who now as a viewer cannot resist a bowl of MAGGI. We believe that the campaign will heighten the spirit of cricket by bringing ultimate delight to the consumers.”

    Talking about her association with the campaign, Smriti Mandhana said, “MAGGI is my first love and I am ecstatic to be associated with the brand which brings together the two most precious things for me. The thought is true to what I feel even when I watch the match with my friends and is truly a Match. MAGGI. Masala.”

    The campaign comprises a digital film & social media activation. The film focuses on the love for MAGGI through its irresistible taste even in situations when friends have different teams to support.

  • Kraft Heinz appoints Nayeema Kouser as global capability director

    Kraft Heinz appoints Nayeema Kouser as global capability director

    Mumbai: Kraft Heinz India announced the appointment of Nayeema Kouser as the director of GBS Global Capabilities Centre, a pivotal role aimed at overseeing and establishing critical operations, and building global capabilities crucial for the success of GCC operations in India.

    Renowned for her innovative prowess and solution-centric approach, Nayeema brings a wealth of experience spanning diverse sectors including FMCG, IT services, Banking, and Reinsurance. Her expertise includes driving sustainable growth, transforming structures and processes, and instilling a culture of financial discipline. Armed with a proven track record of effectively managing large teams across various functions and geographies, her tenure as the Head of Europe Finance Centre – GCC at AB InBev India further solidifies her leadership credentials. She has also held significant positions such as managing director of Global Accounting Controllership at State Street and Director of Operational Risk Management at Swiss Re.

    Expressing her enthusiasm about the new role, Nayeema shared, “I am eager to leverage my extensive experience and collaborate with the talented teams here to propel the organization towards unprecedented growth and sustained success. This opportunity allows me to utilise my professional insight to make tangible contributions within and beyond the organization’s boundaries.”

  • The Good Glamm Group elevates Shivam Pandey as head of supply chain

    The Good Glamm Group elevates Shivam Pandey as head of supply chain

    Mumbai: South Asia’s leading beauty and personal care conglomerate, Good Glamm Group, is pleased to announce the elevation of Shivam Pandey as head of supply chain. In his new role, Shivam will spearhead the development of a customer-centric supply chain strategy aimed at delivering enhanced value to consumers while driving sustainable growth for the organization.

    With over 12 years of experience in the FMCG and e-commerce industries, Shivam brings a wealth of expertise to his new role. Having excelled in various supply chain capacities, Shivam has consistently demonstrated his ability to optimize resources, drive operational efficiency, and foster team synergies.

    During his 1.5 year span at the Good Glamm Group, Shivam has made significant contributions as the head of warehouse and procurement, implementing cost-saving measures and streamlining processes to achieve tangible results. His track record in directing automation initiatives across critical areas such as storage, distribution, and payment realization underscores his commitment to innovation and operational excellence.

    “The growth opportunities for me at the Good Glamm Group have been tremendous and I am honored and excited to take on the role of head of supply Chain. I look forward to leveraging my experience and collaborating with our talented teams to further enhance our supply chain capabilities, delivering superior value to our customers and driving sustainable growth for the organization,” said Good Glamm Group head of supply chain Shivam Pandey.

    Good Glamm Group, group chief people officer and SVP of founder initiatives Kartik Rao added, “At Good Glamm Group, we believe in the potential of our employees and their ability to drive the company’s success. Shivam has been an invaluable asset to our organization and we believe that under his leadership, our supply chain will further strengthen our supply chain operations and contribute to the overall growth and success of the organization.”

    Good Glamm Group is excited about the future and the positive impact Shivam Pandey’s appointment will have on the company’s supply chain operations and overall business growth.

  • BIBA launches Kuch Nahi collection for Mother’s Day

    BIBA launches Kuch Nahi collection for Mother’s Day

    Mumbai: As Mother’s Day approaches, BIBA, India’s leading and homegrown fashion brand, today unveiled its digital campaign, titled “Kuch Nahi,” this campaign pays homage to the endless support and boundless affection of mothers, who often ask for nothing in return for their sacrifices. The campaign features renowned Indian TV actress, Shilpa Saklani.

    Reflecting on the cherished memories of our mothers, the campaign reminds us of the countless times mothers intuitively knew what we needed, even before we asked for it. Whether it was a comforting hug, a listening ear, or a small gesture of kindness, mothers have always been there, selflessly giving without expecting anything in return.

    To honour and celebrate mothers, BIBA’s “Kuch Nahi” collection, curated especially for mother’s day, is a testament to the simplicity and humility of maternal love. This collection embodies the essence of the phrase “kuch nahi” (nothing), encapsulating the essence of maternal affection and understanding. Time and again, when asked what they desire, mothers humbly respond with this phrase, underscoring their unwavering commitment to their families’ well-being above their own wants. BIBA has taken inspiration from this selfless sentiment, crafting a campaign that aims to deliver precisely what mothers express they need- “Kuch Nahi.”

    The campaign’s highlight is a heartwarming short film that captures the everyday moments of a mother’s love and sacrifice. Set in a humble household, the film follows the story of a mother who effortlessly fulfils the needs of her family, always knowing exactly what they need, even without them having to share. The film beautifully then moves ahead also to depict the daughter bringing her mother a BIBA outfit for a family function she must attend to honouring the mother with a selfless act illustrates the depth of a mother’s understanding and compassion, leaving viewers with a heartfelt reminder to appreciate and cherish mothers in their lives.

    BIBA Fashion managing director Siddharath Bindra shared his thoughts on the campaign, stating, “My mother has been my biggest inspiration over the years. She started her own business with no training at the age of 40. This Mothers Day we have a special film that is dedicated to all the Mothers for their unconditional love and a special Collection to offer which is a great gift for the Kuch nahi that they ask the children for. We are sure this will resonate with our audiences and look forward to a wonderful response.”

    The “Kuch Nahi” collection will be available for purchase on BIBA’s official website and across select retail stores nationwide. Join BIBA in honouring mothers this Mother’s Day by embracing the spirit of “kuch nahi” and giving them the love and appreciation they truly deserve.

    The film featuring Shilpa Saklani can be viewed on BIBA’s official website and social media platforms including Youtube, Facebook & Instagram. The ad film has been shot and created in partnership with leading creative agency Famous Innovations, bringing to life the sentiment of maternal selflessness.

  • Movado India launches BOLD Quest Collection with a campaign film featuring Sidharth Malhotra

    Movado India launches BOLD Quest Collection with a campaign film featuring Sidharth Malhotra

    Mumbai: Movado, the iconic Swiss watchmaker known for its modern design and innovative spirit since 1881, announced the launch of its new collection, BOLD Quest, through a captivating campaign featuring brand ambassador Sidharth Malhotra. The campaign film showcases Sidharth donning the new collection as he captures the city lights, symbolizing ‘a lens to the future’.  

    The BOLD Quest features a Swiss-made, 40mm shaped case paired with a sleek, brushed integrated bracelet. Its streamlined silhouette draws inspiration from Movado’s vintage Astronic, first released in 1970. Utilizing the sun as its muse, the collection showcases Movado’s signature rounded dot at twelve o’clock, representing both high noon and high design.

    “I have always admired India’s love for its rich heritage and legacy and the ability to preserve it yet embracing a futuristic outlook.” Says Mr. Xavier Gauderlot, President International at Movado Group. “The new collection – BOLD Quest embodies this spirit, and we are thrilled to bring it to our consumers in India. Our brand ambassador, Sidharth Malhotra, is the ideal face for the new collection as he perfectly represents the balance between classic and contemporary—qualities fundamental to our ethos.

    The BOLD Quest collection is built with precision that suits every kind of occasion, making it a versatile accessory in your wardrobe. Through this collection, we strive to blend tradition with modern design, offering our customers a timeless accessory that reflects sophistication and elegance on the wrist. With that said, Movado’s campaign for BOLD Quest embodies a fresh, stylish take on the ‘Moving in Motion’ feeling.

    “As the Indian ambassador for Movado, I’m proud to be a part of this incredible journey as we unveil the phenomenal ‘BOLD Quest’ collection,” said Malhotra. “The fusion of craftsmanship and innovation in this watch is extraordinary. It’s a pleasure to represent a brand that so seamlessly combines classic elegance with contemporary style.”

    For more information, visit the newly launched Movado India website at www.movado.in, which features ‘call me back’ and ‘store locator’ options, along with detailed information of the collection.

     

     

  • Leo Burnett India announces the elevation of Vikram Pandey and Sachin Kamble as chief creative officers

    Leo Burnett India announces the elevation of Vikram Pandey and Sachin Kamble as chief creative officers

    Mumbai – Leo Burnett India, part of the Publicis Groupe India has announced changes to its senior creative leadership with the elevation of  Vikram Pandey and Sachin Kamble from National Creative Directors to Chief Creative Officers for Leo Burnett, South Asia. They will continue to report into Publicis Groupe – South Asia and Chairman CCO and Leo Burnett – South Asia Rajdeepak Das.  

    As national creative directors, Sachin and Vikram have been an integral part of Leo Burnett India’s success story which includes the winning of accolades across national and global platforms for its outstanding work. As Chief Creative Officers, they will lead the creative growth for the agency across its offices in Mumbai, Delhi and Bengaluru to elevate its creative output and contribute to the agency’s strategic initiatives.

    Commenting on the announcement, Das said, “This is a huge moment for Leo Burnett. Sachin Kamble and Vikram Pandey have both spent years alongside me enhancing our creative talent. They have been my co-conspirators as we led Leo Burnett to its current glory.  As leaders, they exemplify the Leo Burnett value system, centred around people and purpose, powered by creativity to deliver impactful work for our clients. There are no two better individuals to lead Leo Burnett’s creative growth and I am looking forward to seeing them create even more magic together.”

    Adding further, Leo Burnett – South Asia CEO Amitesh Rao said, “We have always believed in offering growth opportunities to our people and both Vikram and Sachin have proven themselves to be incredible talents, well deserving of the promotion. Their calibre and commitment to creative excellence sets them apart from their peers and I am delighted to recognise their leadership as Chief Creative Officers.”

    Speaking about the elevation, Leo Burnett – South Asia CCO Sachin Kumble said, “For the past decade, we’ve invested heavily in cultivating a creative culture. Our vision is clear: to be the best in the world by prioritising new-age work and championing young talent. For us at Leo Burnet, everything revolves around our Humankind work ethos and ideas which will impact a billion. I’m incredibly excited to take on this new role and feel fortunate to have an exceptionally talented co-captain for this journey.”

    Adding further, Leo Burnett – South Asia CCO Vikram Pandey said, “We’ve had a really good run in last 3-4 years. We’ve won top honours at all international award shows, we manage some of the biggest businesses and most sought-after brands, and we have an enviable, talented bunch working with us.  I feel we are completely aligned to deliver on the promise of modern creativity and I am absolutely delighted to lead it from the front. There couldn’t be a better partner to do this with, than Sachin, we both go back a long way and the next chapter is only going to be most interesting.”

    Pandey has been with Leo Burnett for the past 16 years. He started as a Junior Copywriter at Leo Burnett and over the years, he has been responsible for creating market-moving, category redefining work, be it launching and creating brand Spotify in India, making Acko a new-age insurance brand or more recently developing one of Leo Burnett’s most awarded campaigns – Airtel’s 175 Replayed.

    Kumble has been with Leo Burnett for almost a decade and has been instrumental in creating some of the agency’s biggest work, including the Bajaj V campaign for which Leo Burnett went on to win India’s first effectiveness award at the prestigious Cannes Lions.