Mumbai: The International Advertising Association (IAA) India Chapter has created a campaign to fight possible voter apathy, and urge people to go out and vote for what is important to them.
IAA India Chapter president Avinash Pandey said, ” As the general elections enter the critical last phase, the IAA has created a special campaign to motivate people in urban centres to go out and exercise their franchise. The campaign is completely apolitical and only takes the side of the Indian voter. “
Mumbai: As Mother’s Day approaches, EPIA, India’s pioneering company dedicated to empowering women’s reproductive health through affordable egg-freezing services, is proud to unveil its groundbreaking campaign “Every Mom Deserves a Choice.” In a world where societal pressures often dictate timelines for starting a family, EPIA’s new campaign seeks to revolutionize the narrative and champion the idea that every woman deserves the choice to become a mother on her terms without compromising her independence or personal ambitions through the revolutionary concept of egg-freezing.
The primary goal of the campaign is to raise awareness about egg freezing as a viable option for women to preserve their fertility and exercise control over their reproductive futures. By leveraging the power of social media, EPIA aims to reach women of all ages and backgrounds, sparking conversations and dispelling myths surrounding fertility preservation.
Utilising the dynamic platform of social media, EPIA showcases the diverse journeys of women who have embraced egg freezing as a means to preserve their fertility and achieve their dreams of motherhood on their own terms. The campaign’s tagline, “Every Mom Deserves a Choice,” encapsulates the essence of this empowering movement, recognising that every woman should have the freedom to decide when and how she embarks on her path to motherhood.
The first graphic in the campaign’s carousel post features a young woman grappling with societal pressure to start a family at the tender age of 21, sacrificing her independence. EPIA’s campaign highlights how egg freezing can be a viable option for her, allowing her to preserve her eggs and embrace motherhood when she is truly ready. On the other hand, the campaign’s second graphic portrays a woman in her early 30s who got recently married and is facing familial expectations to have children. As she wishes to enjoy her marital life first, egg freezing is presented as the ideal solution that would enable her to delay starting a family while safeguarding her ability to conceive in the future.
Moreover, the third and final graphic showcases a 40-year-old woman proudly flaunting her baby bump and sharing her journey of becoming a mother at her age. This powerful image celebrates egg freezing as the key that helped her fulfil her dream of motherhood later in life.
Sharing her views on the launch, EPIA director Sakshi Bakshi said, “As we celebrate Mother’s Day, it’s imperative to recognise that the journey to motherhood is as diverse as the women who embark upon it. Through our campaign, we aim to empower women far and wide with the knowledge and resources to make informed choices about their fertility, regardless of age or circumstance. Every woman deserves the freedom to embrace motherhood when the time is right for her, and egg freezing represents a powerful tool in realising that vision.”
Mumbai: This Mother’s Day, Shoppers Stop India’s premium fashion, beauty, and gifting omnichannel destination is changing the course of traditional Mother’s Day celebrations to pay tribute to the incredible women who have shaped our lives. The #TakeABreakMom campaign, is a welcome change of pace as it centers on the straightforward but important concept of giving moms the break they genuinely deserve!
While mothers often function as the CEOs of their households, the #TakeABreakMom campaign sheds light on the resume they never drafted. Juggling various responsibilities, dispensing boundless wisdom, and showering unconditional love, mothers perform the role of caregivers, problem solvers, and mentors without the recognition of a prestigious job title or a hefty paycheck. In a paradigm shift, Shoppers Stop advocates viewing motherhood as a full-time profession deserving of profound acknowledgment and appreciation.
The campaign a is a thought-provoking social experiment captured in a poignant film. Viewers witness individuals from various walks of life attempting to guess the job title of featured individuals based on their resumes. Some speculate CEO, lawyer, or other high-ranking positions. However, the conversation takes an unexpected turn, evoking a profound realization that strikes a chord with all viewers. This unique approach sets the #TakeABreakMom campaign apart, igniting conversations and offering a fresh perspective on the profound role of motherhood.
Commenting on the campaign, Shoppers Stop customer care associate and chief marketing officer Shwetal Basu said, “Our mothers are a pivot around our lives. Our #TakeABreakMom campaign aims to shine the spotlight on the diverse talents and invaluable contributions of mothers, urging them to embrace a well-deserved break.”
The campaign goes beyond mere acknowledgment of mothers’ tireless efforts. It extends a heartfelt gesture with complimentary makeovers, a personal shopper service where dedicated experts assist Moms in navigating through an extensive selection of over 800-plus brands, ensuring they find the perfect ensemble for any occasion.
Mumbai: The Indian Garage Co (TIGC), a fast-fashion brand, teams up with its brand ambassador and one of the most dynamic players on and off the field, Suryakumar Yadav, aka SKY, for an exhilarating campaign, “Be Your Own Sky”. The campaign champions resilience, self-expression & authenticity, encouraging individuals to defy societal expectations and embrace their genuine selves.
The “Be Your Own Sky” campaign kicked off with Suryakumar Yadav (SKY), exclusively represented by RISE Worldwide, narrating his inspirational journey on his Instagram page, recounting how his struggles never defined him, and how he forged his path to success on his own terms. The campaign is amplified by the #NeverGivesUpChallenge and in a touching gesture, SKY nominated his wife, DevIsha Shetty, as his source of inspiration, who relentlessly pushes him to be better. . He further invited others to nominate or tag someone they know for the #NeverGivesUpChallenge, to be inspired and learn from.
The grand unveiling of the ‘BeYourOwnSky’ campaign featured a dynamic fusion of music and energy. Suryakumar Yadav made a groundbreaking debut in a rap star persona, captivating audiences as he danced to an infectious beat, showcasing the ultra-cool Streetwear collection by TIGC. The electrifying video premiered on SKY and TIGC’s Instagram page, marking a significant milestone for the campaign.
Speaking at the campaign’s launch, TIGC founder & CEO Anant Tanted said, “SKY’s meteoric rise in cricket despite facing numerous challenges resonates deeply with our brand ethos of resilience and empowerment. We aim to ignite that same spirit of determination within our community, encouraging them to embrace their uniqueness and never give up on their dreams.“
Expressing his delight, Suryakumar Yadav highlighted that, “Inspiration can come from anywhere, and I found mine right next to me. Through the “NeverGivesUpChallenge, I look forward to seeing the stories, which will also serve as an inspiration to everyone, including me. If my journey can inspire anyone to discover their resilience and determination, I’ll feel immensely fulfilled.”
Stay tuned to the Instagram handles of @surya_14kumar and @theindiangarageco for the latest updates and participate in the #BeYourOwnSky campaign, which offers an exclusive opportunity for five lucky winners to meet SKY and receive a wardrobe makeover from TIGC.
The latest collection will be available for sale soon on the official website [TIGC] and leading e-commerce platforms.
Mumbai: Amazon Prime Video, in partnership with Bare Bones Collective, has released a Mother’s Day campaign that will stream straight into our hearts. Written and conceptualized by Bare Bones Collective, the campaign gives a sweet salute to all the mothers who constantly acted as a source of entertainment to restless toddlers around the world.
Who was the very first stand-up comic of our life? Who was the first content creator we ‘subscribed’ to? It was none other than our beloved moms! The “Prime Entertainer” campaign celebrates the spirit of such mothers who worked non-stop to bring a smile to their tiny tot’s face.
The video showcases moms from all around effortlessly donning their entertainment hats; it’s like they just know. The adorable video portrays their innate ability to make us laugh, cheer and entertain. They instinctively know how to pull out all the stops, reminding us all of our childhood days! What makes the campaign unique is how it takes a simple idea to convey the thought about the multitude of responsibilities that mothers quietly shoulder. It’s a recognition long overdue amidst the myriad distractions life has offered us.
Sharing her thoughts on the campaign, Bare Bones Collective COO Swati Dua, said, “I’ve been a comic, a singer, a dancing monkey, I’m constantly looking for new ways to keep my son engaged. If you really think about it, mothers are the OG improv artists, and we are really grateful to Prime Video for allowing us to celebrate our first entertainer”
The campaign is live on Prime Video’s social media platforms, which include YouTube and Instagram and Facebook.
While every day is Mother’s Day, this occasion is the opportunity to be even more thankful for the magical beings called moms. Prime Video’s latest campaign serves as the perfect reminder to pamper the ones who love and entertain us all our lives.
Mumbai: R For Rabbit, renowned for its premium baby products, proudly unveils a groundbreaking Mother’s Day ad campaign, introducing the world to the first-ever lullaby designed exclusively for mothers. This innovative initiative is a heartfelt tribute to the boundless love and sacrifice of mothers worldwide, aiming to redefine the celebration of motherhood by honoring the nurturing spirit of moms.
As a brand dedicated to innovation and compassion, R For Rabbit recognizes the unparalleled role mothers play in shaping families. With the debut of the world’s first lullaby for moms, the campaign seeks to underscore the importance of acknowledging and cherishing the tireless dedication of mothers in nurturing their loved ones.
“As a baby products company, we understand the journey of motherhood more than anything else. We wanted to highlight to mothers and everyone around her, that a mother needs a break too. This Film captures exactly that in a very nice Indian context.” R For Rabbit founder Kunal Popat.
In a society where mothers often prioritize the well-being of their children above their own, R For Rabbit’s Mother’s Day campaign serves as a poignant reminder of the importance of self-care and appreciation for mothers. Through initiatives like the World’s First Lullaby For Moms and the #Lullabyformom social media movement, R For Rabbit aims to ignite a global conversation on the significance of maternal love and support, fostering greater empathy and connection within communities.
“As a mother myself who has experienced this first hand, this is a message we have been waiting to share with the parenting community. The fact that mothers too need to understand that they need a break and the support system should be the key takeaway.” R For Rabbit co-founder & COO Kinjal Popat.
In addition to pioneering initiatives like the World’s First Lullaby For Moms, R For Rabbit remains committed to providing families with a comprehensive range of premium baby products. From strollers and Diapers to tricycles and bicycles, each product is meticulously crafted to meet international quality and safety standards, ensuring peace of mind for parents. Furthermore, R For Rabbit offers a diverse selection of baby care essentials, including gentle skincare and diapers, catering to every aspect of parenthood with excellence and care.
Join R For Rabbit in celebrating Mother’s Day and expressing gratitude to the extraordinary mothers who enrich our lives with love, care, and unwavering support.
Mumbai: Bandhan Life Insurance, a champion of empowering dreams with financial security, soars into Mother’s Day with a touching campaign titled ‘Maa Ki Udaan, Bandhan Se’. This digital film beautifully extends the brand’s philosophy of ‘Bharat Ki Udaan, Bandhan Se’ by celebrating the powerful, unspoken bond between mothers and children.
The story follows a mother whose day is disrupted by a case of the hiccups. Despite her best efforts, nothing seems to work until her son returns home with a bruised elbow. But wait! Here is where the magic happens. As she kneels to care for him, her hiccups vanish – a heartwarming reminder of a mother’s protective nature and the unique connection she shares with her child.
Bandhan Life head of marketing Akhil Almeida shared, “This campaign’s heart lies in its storytelling. It beautifully compares mothers as the first ‘life insurance,’ highlighting their protective and nurturing instincts. It emphasizes the importance of strong relationships in navigating life’s uncertainties, echoing our brand’s commitment to empower individuals through security and connection.”
Almeida adds: “This film not only celebrates the ‘first shield of protection’ mothers provide but also encourages them to trust Bandhan Life as their second shield – life insurance. It is a testament to our commitment to emotional and financial security and our mission to empower individuals to live with confidence and peace of mind.”
Havas CX India head of creative Ashu Mhatre said, “If I were to ask you, who’s your first insurance, it’ll take you a while to wrap your head around the question, but when you do, without hesitation, you’d say your mother. This new thinking towards life insurance is what Bandhan Life is all about – a promise of a secure, safe India, and its ambitions taking flight. In its first story, we’ve explored the bond a mother shares with her kids. An unsaid bond, or Bandhan in this case, that can be felt even when they’re miles apart. All we had to do was bring this beautiful story to life. After this, you never know, you might be the reason your mother is hiccupping today.”
The digital film has been conceptualised by Havas CX India and will be distributed across various online platforms, including social media channels.
Mumbai: Mothers just know everything about us, don’t they? Whether it’s our room that’s a mess (even after she’s told us to clean it 10,000 times) or our life, or when we’ve had a bad day, moms always know.
With Mother’s Day just around the corner, Unstop, the talent engagement and hiring platform for students and graduates, is honouring the all-knowing moms and their invaluable guidance with a revamped Mentorship section on its website. Based on the theme “Unlock Maa’s guidance with Unstop,” the platform will have the refurbished sections featured on its website.
In this quirky campaign, Unstop will rename the “Find a Mentor” section to “Maa’s Picks,” paying homage to the first and most influential mentor in our lives. Similarly, another section has been rebranded as “Upskill with Masterclasses Maa Recommends,” highlighting the platform’s curated selection of expert-led courses.
Furthermore, Unstop has introduced “Mentor like Maa!” as a replacement for “Become a Mentor,” encouraging users to share their knowledge and experience with others, although it shall never be able to match the guidance offered by mothers. The “Recommended Mentor” section now features a new tagline: “We know you can’t decide which mentor is right for you. So we made it easier,” along with Unstop’s recommended mentors, making it simpler for users to find the perfect mentor.
Mumbai: Madan Bahal, Co-Founder and Managing Director of Adfactors PR, Prateek Bhardwaj, Chief Creative Officer and Head of Creative (India) at Lowe Lintas and Amit Sharma, Founder Director of Chrome Pictures join as jury chairs for Public Relations category, Direct category and Video Craft category respectively, at The Abby Awards 2024 powered by One Show.
Madan Bahal, Co-Founder and Managing Director of Adfactors PR, has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Public Relations category.
Adfactors is India’s largest and most recognised public relations firm. Founded in 1997, Adfactors PR is also the youngest and the only independent firm in its peer group in India.
Over the last 25 years, Madan has had the privilege to serve as a lead communication counsel in many of the milestone events of Corporate India, including fundraises, M&As, disputes, litigations, issues, and crises. The firm currently serves over 500 retained clients, including many of India’s leading conglomerates, corporations, unicorns, financial institutions, and NGOs.
In 2022, the Arthur W. Page Society inducted Mr Bahal into its Hall of Fame. Some of the prominent recognitions that he has received so far include: International Communications Consultancy Organization’s (ICCO) Hall Of Fame (November 2017), PRovoke’s Individual outstanding achievement in Asia-Pac (September 2013), Communicator of the Decade by the Public Relations Council of India (PRCI), and the Life Time Achievement Award by the Public Relations Society of India (PRSI).
In October 2020, PRovoke recognised his firm as one of the seven global agencies of the decade.
A vocal advocate of continuous learning and development for PR practitioners, Madan is regarded for providing leadership in the Indian PR industry during major adverse events such as the global financial meltdown during 2008 and the two years of the Covid-19 pandemic.
Prateek Bhardwaj,Chief Creative Officer and Head of Creative (India) at Lowe Lintas has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Direct Category.
With over 20 years in the business, Prateek has earned a slew of prestigious awards including the Grand Prix at Cannes Lions and Jay Chiat Awards, and the coveted Black Pencil at D&AD.
Prateek is ranked India’s No.1 most awarded creative for 2018, according to various sources, including CampaignBrief Asia. Prateek was the Creative Director behind the much acclaimed recent work on Nescafé (stammering comedian and RJ Rishi), Ministry of Public Health, Afghanistan (Immunity Charm), and Incredible India.
His other notable work includes long-running campaigns for Dettol and PayTM and the still-famous launches of Sprite (Bujhaye only pyaas), Kinley, and Chlor-mint.
Prateek has also been a creative entrepreneur and founded Eleven Brandworks in 2008.
Amit Sharma, Founder Director of Chrome Pictures, has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Video Craft category.
Amit is a leading ditrctor of ad films and now feature films. Some of his groundbreaking TVCs are Pooja Didi – Facebook, Dove #StopTheBeautyTest, Lifebuoy – Help A Child Reach Five, Silent National Anthem, Google Reunion and many more.
Amit has bagged several prestigious awards including Cannes Lions, D&AD, Spikes Asia, Adfest, London International Awards, Abby among others.
Amit’s style of filmmaking has always revolved around topics that question the society at large and challenges its norms. For instance, his National award winning feature film, Badhaai Ho (directed and produced under his banner Chrome Pictures), addresses the issues that a middle aged couple, with two grown sons, face when they get pregnant at the age of 51.
His latest film “Maidaan”, a biopic starring Ajay Devgn on the Indian football coach Syed Abdul Rahim has done well at the box office.
With a focus on choosing subjects which are path breaking and unconventional, Amit believes in telling stories which are relatable, relevant and thought provoking.
Mumbai: MediBuddy, India’s largest digital healthcare platform in a heartwarming tribute to mothers ahead of Mother’s Day, has unveiled an emotional campaign -#MaaKiSehat. The inspiring campaign video aims to recognise the selfless, nurturing care mothers provide from the moment a child is born. The campaign urges viewers to actively participate in their mothers’ well-being by encouraging them to seek medical advice whenever needed.
Mothers are the cornerstones of our families, often prioritising the health and well-being of their loved ones above their own. This dedication of theirs often leads to neglecting their own healthcare needs. Universally, mothers are observed to put their families’ health first, potentially compromising their long-term well-being.
The campaign acknowledges mothers’ irreplaceable role in our lives, particularly regarding our well-being. While flowers and chocolates are cherished tokens of appreciation, this Mother’s Day MediBuddy’s campaign encourages a more meaningful gift – the gift of health. The campaign shows compassion and beautifully captures the often-overlooked reality that mothers are the unsung heroes of healthcare within families. By offering convenient access to doctors through its platform, MediBuddy empowers mothers to become their own healthcare advocates, ensuring they receive the same level of care and attention they so generously provide to their families.
Speaking about the campaign, MediBuddy SVP, and head of Marketing, Partnerships & PR Saibal Biswal said, “Mothers represent humanity’s first encounter with unconditional love and caretaking. We understand that mothers often put themselves last, but it is time to change that narrative. This campaign is a reminder to honour that and ensure every mother has access to the healthcare support they deserve. This empowers them to prioritise their own health and well-being while allowing them to continue showering us with love and care for years to come. We recognise that seeking healthcare can be daunting, especially when juggling the responsibilities of motherhood. This Mother’s Day, let us help our mother prioritise her health – because a healthy mom is a happy mom.”
This campaign is conceptualised and produced by MediBuddy’s in-house creative team. The campaign video is titled #MaaKiSehat and is 1 Minute in duration. The video will be amplified across all social media platforms.