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Category: Media and Advertising

  • Third Wave Coffee honoured motherhood with Mothers’ Day campaign

    Third Wave Coffee honoured motherhood with Mothers’ Day campaign

    Mumbai: Third Wave Coffee, coffee QSR (Quick Service Restaurant) just concluded its week-long Mother’s Day campaign – a heartfelt tribute to the unsung heroes of our lives – mothers. As part of its commitment to fostering community and celebrating the spirit of motherhood in all its manifestations, Third Wave Coffee embarked on a multifaceted journey to express gratitude for the extraordinary love and resilience that mothers bring into our lives and the multiple hats they wear.

    Starting by celebrating the extraordinary women in our lives with the launch of  “Mama’s Brew Crew,” a Coffee recipe book curated by the Third Wave Coffee community, this heartwarming collection features coffee and coffee-inspired recipes for food and beverages. Compiled with love, the recipe book is a testament to the cherished memories and culinary legacies passed down through generations. More than just a collection of recipes, “Mama’s Brew Crew” offers a glimpse into the special coffee rituals and traditions passed down through generations, and celebrates the timeless bond between mothers and their loved ones. 

    “We were overwhelmed by the incredible response to our call for submissions,” said Ayush Bathwal, co-founder at Third Wave Coffee. “The stories and recipes we received are a beautiful testament to the important role moms and mom figures play in our lives. This book is a tribute to them and a perfect culmination of our mother’s day celebrations.”

    Featuring a diverse collection of recipes collected directly from customers through an open call across Third Wave Coffee’s social media channels. Of the total of 45 entries, 5 were shortlisted by the in-house Chef through a rigorous selection process which emphasised quality, nostalgia and innovation among the recipes received.

    The brand also collaborated with luxury skincare brand Kama Ayurveda for Mukhaabhyanga Masterclass, a one-of-a-kind guided face yoga session across select outlets in Mumbai, Delhi, and Bangalore exclusively for ‘mothers’ of children, pets, and plants alike! The sessions saw an overwhelming participation of over 60 mother figures and included coffee-tasting sessions to sign off the session.

    Third Wave Coffee engaged its audience throughout the week with various activities, from heartfelt social media campaigns #DearMama to in-store celebrations. The in-store celebrations involved fun painting workshops for mothers and their children where they all painted depictions of the mother-child bond. Additionally, the brand also signed off with the release of a poignant reel that pays homage to the female baristas within the Third Wave Coffee family while extending gratitude to all mothers.

    As part of its commitment to fostering community and celebrating the spirit of motherhood in all its manifestations, Third Wave Coffee embarked on a multifaceted journey to express gratitude for the extraordinary love and resilience that mothers bring into our lives and the multiple hats they wear.

    As Third Wave Coffee continues to champion inclusivity, diversity, and community engagement, the brand remains committed to uplifting voices and celebrating the extraordinary contributions of individuals from all walks of life. Third Wave Coffee has been growing rapidly since 2016, from being a roastery with a single store in Koramangala to now having over 100 stores across 8 cities in the country. In a short time, the company has catapulted to one of India’s leading coffee brands, directly competing with global players in this space. Most recently, the company raised US$ 35 million in Series C funding from Creaegis and existing investor WestBridge Capital.

  • AIWA India’s #MomFriendly campaign celebrates Mother’s Day with Luxury Acoustics

    AIWA India’s #MomFriendly campaign celebrates Mother’s Day with Luxury Acoustics

    Mumbai: As Mother’s Day approaches, AIWA India, the renowned audio technology brand, is excited to announce its latest digital campaign, #MomFriendly, celebrating the multifaceted roles of mothers and the versatility of AIWA India’s Luxury Acoustics.

    The objective of the campaign is to spotlight the parallel between the adaptability of moms in their various roles and the portability of Luxury Acoustics by AIWA India. Through this initiative, AIWA India aims to enhance brand awareness, foster engagement, and underscore the user-friendliness of its products.

    “With our #MomFriendly campaign, we seek to honour the incredible moms who effortlessly juggle different responsibilities while showcasing how AIWA India’s Luxury Acoustics complement their dynamic lifestyles,” said AIWA India MD Ajay Mehta. “We’re excited to curate visually stunning content that not only extends warm Mother’s Day wishes but also highlights Luxury Acoustics as the perfect gifting solution,” he added.

    The campaign will feature five captivating creatives across Instagram, Meta (formerly Facebook), and YouTube. These visuals will spotlight Luxury Acoustics, emphasising their user-friendly retro design and portability. Each creative will be accompanied by joyful copies and vibrant visuals depicting the special bond between mothers and children. The campaign hashtag, #MomFriendly, will be integrated into the captions to amplify its reach and engagement.

    At the heart of the campaign lies AIWA India’s Luxury Acoustics, renowned for their exquisite craftsmanship, superior audio quality, and elegant design. Through the campaign visuals and messaging, AIWA India will showcase how these products seamlessly integrate into mothers’ lives, catering to their diverse roles and accompanying them wherever they go.

  • Sleepwell spotlights gender sleep gap with #SleepwellMoms

    Sleepwell spotlights gender sleep gap with #SleepwellMoms

    Mumbai: Sleepwell, a mattress brand has created a special ode to moms who lose their sleep in the pursuit of caring for their child & family, but do it all with a smile on their face. The campaign titled #SleepwellMoms narrates the story of the unsung efforts of mothers and ignorance of their sacrifice and resilience.

    The campaign idea germinated from the findings of an Indian Sleep Disorders Association study that revealed that Indian mothers get one to two hours less sleep per night compared to their non-parent counterparts. This staggering statistic sheds light on the reality of sleep deprivation in our society and its impact on maternal well-being. It also takes a toll on their cognitive abilities where another research from the All India Institute of Medical Sciences found that sleep-deprived mothers experience a 20 per cent decrease in cognitive function.

    Sleepwell took to its social media platforms to spread awareness about these concerning statistics with thought-provoking creatives and questions to not just spread awareness but also question gender biases. Commenting on the campaign, Sheela Foam Pvt Ltd CEO Nilesh Mazumdar said “With #SleeplessMoms, we really urge everyone to take an empathetic look at the sleep deficit of mothers around us. With this campaign we aim to start conversations in families around the importance of sound sleep for everyone. Sleepwell aims to go beyond being the top mattress brand in India & help promote empathy for our near & dear ones.”

     

     

     

     

     

     

  • Asian Paints celebrates Mother’s Day

    Asian Paints celebrates Mother’s Day

    Mumbai: In a day flooded with emotional tributes, Asian Paints’ campaign stands out by infusing fun and quirkiness into celebrating motherhood. The brand has launched a series of three digital films for Mother’s Day, aimed at taking millennials and younger millennials on a nostalgic trip. The films highlight the sweet realisation of how we are slowly but surely turning into our mothers with a playful campaign, #JustLikeMoms.

    Just like every mother has the innate ability to transform homes into a sanctuary with her love, laughter and warmth, Asian Paints vibrantly transforms homes with their diverse offerings.

    Conceptualised by FCB Kinnect, each digital film captures mothers’ value through playful narratives, focusing on familiar dialogues and gestures that resonate across generations. From the infamous “Yeh toh ghar pe bhi banjayega” (We can easily make this at home) to the classic eye rolls accompanied by “Kids these days,” these films explore how we are gradually adopting our mothers’ mannerisms.

    The films seamlessly incorporate Asian Paints’ key brands including Royale Play textures, Sabyasachi for Nilaya furnishings, and ezyCR8 DIY range. While these flagship products play a significant role in the narrative, they are tastefully integrated without overshadowing the emotional core of the stories.

    Speaking on the campaign, FCB Kinnect senior creative director Madhura Haldipur said, “The #JustLikeMoms campaign for Mother’s Day by Asian Paints is all about celebrating the timeless bond between mothers and children in a lighthearted and relatable manner. We wanted to evoke a sense of nostalgia and warmth while showcasing Asian Paints’ products seamlessly integrated into everyday life.” She added, “While digital-first campaigns are still relatively new territory for many brands and agencies, Asian Paints and FCB Kinnect have successfully cracked the code with these modern-day Mother’s Day films.”

    Watch Asian Paints digital films for Mother’s Day, #JustLikeMoms below:

    Link 1 – Nilaya By Asian Paints | Impeccable taste in home decor #JustLikeMoms:

    Link 2 – Asian Paints ezyCR8 | Make transformation easy, #JustLikeMoms:

    Link 3 – Asian Paints Royale Play | #JustLikeMoms who create magic at home:

  • NueGo provides #MaaJaisaCare: The Nurturing Force behind your Safer and Comfortable Travel Journey

    NueGo provides #MaaJaisaCare: The Nurturing Force behind your Safer and Comfortable Travel Journey

    Mumbai: As Mother’s Day approaches, NueGo, the pioneering ac electric bus brand by GreenCell Mobility, pays a heartfelt tribute to the remarkable women who seamlessly blend their roles as devoted mothers and dedicated professionals in the transportation industry. These supermoms are the driving force alongside NueGo’s mission to provide safe, eco-friendly, and comfortable travel experiences for all passengers.

    From coach captains, cabin hosts, lounge assistance, customer experience to our depot staff, these mothers extend their nurturing spirit to every NueGo guest, ensuring a warm and caring environment that transcends their journey. With their multitasking abilities, they effortlessly balance professional responsibilities and the well-being of their families, embodying the essence of unconditional love and unwavering commitment towards the guests as well.

    Through this special Mother’s Day campaign, #MaaJaisaCare NueGo shined a spotlight upon all the extraordinary mothers, by sharing inspiring stories and acknowledging the invaluable contributions #MothersOfNueGo make to the sustainable mobility sector and their communities.

    NueGo celebrated the resilience, strength, and compassion of these supermoms who are paving the way for a greener, more caring future, one journey at a time.

  • Mothers Against Vaping celebrates mother-child bond with special Mother’s Day campaign

    Mothers Against Vaping celebrates mother-child bond with special Mother’s Day campaign

    Mumbai: Mothers Against Vaping, a united front of concerned mothers combatting the escalating vaping crisis among our youth, on the occasion of Mother’s Day has launched a unique campaign. The campaign seeks to transform the customary act of giving gifts on Mother’s Day into a powerful pledge from children to their mothers – a promise to never touch new-age gateway devices like vapes and e-cigarettes.

    By taking this pledge, children are not only expressing their appreciation for their mothers but also safeguarding themselves against the dangers of addiction and associated health risks posed by these new-age devices.

    In the spirit of Mother’s Day, Mothers Against Vaping believes that the greatest gift a child can give to their mother is a commitment to prioritize their health and well-being by rejecting such harmful new-age addictive devices.  These devices come in various forms including vapes, e-cigarettes and ‘heat-not-burn’ pens and are loaded with harmful substances like nicotine, diacetyl which are linked to serious lung disease. These devices also include cancer-causing chemicals and heavy metals like nickel, tin and lead.

    Talking about the relevance of such a campaign, clinical psychologist and Happiness Studio founder Dr. Bhavna Barmi said, “These new-age devices come in attractive appearances and child-friendly flavours but are a serious threat as children once addicted to these gateway devices can be lured into experimenting with more harmful substances. We need more such innovative campaigns to spread awareness among children as well as parents to highlight the dangers of vaping.”

    “It is a mother’s right to safeguard the health of her children above all else and Mother’s Day is a beautiful occasion to highlight this aspect of a mother-child bond. By pledging to abstain from vaping, children are not only expressing their love for their mothers but also making a conscious and wise choice to prioritize their own health and well-being. Such choices set them on a path of happiness and a contended life, free from any addictive behaviours,” Dr. Barmi added.

    The week-long “Mother’s Day Pledge Campaign,” is already underway and will lead up to Mother’s Day on 12 May 2024. During the campaign, Mothers Against Vaping is encouraging all mothers to join the campaign and initiate conversations with their children about the dangers of vaping. By fostering open communication and setting positive examples, mothers can play a pivotal role in steering their children away from these harmful habits and towards healthier lifestyles.

    As part of the campaign initiative, mom influencers will be mobilizing their social media followers, particularly on platforms like Instagram, to spread the message of #MothersAgainstVaping. The goal is to create a long Instagram thread under the hashtag #MothersAgainstVaping, featuring more and more mothers to join the campaign against vaping and asking their children to stay healthy and stay away from these new-age devices forever.

  • Niladri Datta joins Buffalo Soldiers as senior advisor – business & growth

    Niladri Datta joins Buffalo Soldiers as senior advisor – business & growth

    Mumbai: Buffalo Soldiers, the fast-growing advertising agency with a digital heart, known for its innovative and fresh approach to campaigns, is thrilled to announce the addition of Niladri Datta as senior advisor – business & growth. This strategic move is set to make some serious impact in the industry.

    Datta, a name synonymous with transformative leadership and strategic prowess, brings a wealth of experience and three decades of proven track record to Buffalo Soldiers. His journey through the ranks of major corporations has left a lasting impact on the landscape of Indian business, particularly in the consumer durable agency.

    For nearly 15 years, Datta was a pivotal figure at LG Electronics where his roles were diverse & influential – including stints as chief marketing officer (CMO) as well as heading products/modern trade/e-commerce etc. As a leader of the washing machine business for a decade, he ensured LG as the leading brand in the consumer durable industry.

    Before joining Buffalo Soldiers, Datta also made significant contributions at IFB, one of India’s leading home-grown appliances brands. He served in different positions before becoming All India Marketing Head for seven years and later joined back as vice president – head of marketing and strategy for two more years. His strategic initiatives during these tenures not only propelled IFB to new heights but also strengthened its market position across the country.

    At Buffalo Soldiers, Datta will be focusing on driving business growth and shaping strategic initiatives that align with the agency’s vision for the future. His expertise in leading cross-functional teams and his deep understanding of the Indian market dynamics are expected to bring fresh perspectives and robust growth strategies to the table.

    “Niladri is not just any addition to our team; he’s a powerhouse of strategic acumen and market savvy. With him on board, we’re all geared up to redefine the way brands engage with their audiences,” said Buffalo Soldiers co-founder & CEO of Sumon K Chakrabarti. “His vision aligns perfectly with our goals, and his joining marks a pivotal chapter in our journey towards becoming an industry leader.”

    Buffalo Soldiers’ is a sector-agnostic agency, with prominent B2C, B2B and Sports verticals. Datta’s role will involve guiding the agency through new challenges and identifying growth opportunities.

    “This is a fantastic new chapter in my career, and I am eager to contribute to Buffalo Soldiers’ journey of transformation and breakthroughs in the advertising world,” Niladri Datta expressed. “The opportunity to impact the market with a team as dynamic and passionate as this one is truly invigorating.”

    With Datta’s strategic guidance, Buffalo Soldiers is poised to enhance its services and expand its footprint in the competitive landscape of advertising. The agency looks forward to benefiting from his extensive experience and leadership as they continue to deliver cutting-edge solutions to their client partners, helping brands make a more profound impact in their marketing journey.

    “Watch this space,” added Chakrabarti, “because with Niladri, we’re about to take things to the next level.”

  • Danone India appoints Shashi Ranjan as MD

    Danone India appoints Shashi Ranjan as MD

    Mumbai: Danone, a global leader in the food and beverage industry, announced the appointment of Shashi Ranjan as the managing director for Danone India, effective 10 May 2024. With an extensive background in the consumer goods industry and a proven track record of leadership, Ranjan brings valuable expertise to further drive Danone’s growth and innovation in the dynamic Indian market.

    In his new role, Ranjan will spearhead Danone’s strategic initiatives in India, focusing on expanding the company’s presence, strengthening partnerships, and fostering sustainable growth. Leveraging his deep understanding of consumer preferences and market dynamics, he is committed to steering Danone India towards its global vision of delivering health through food to the people of India.

    Ranjan brings over two decades of experience in corporate leadership, strategic management, and organizational transformation. His robust leadership skills, strategic acumen, and passion for fostering positive change make him an exemplary fit to spearhead Danone’s operations in India.

    Commenting on the appointment, Danone president of AMEA Christian Stammkoetter stated, “We are thrilled to welcome Shashi Ranjan to lead our business in India. His extensive experience and proven track record in the consumer goods industry makes him the perfect candidate to propel Danone’s growth and innovation agenda in this important market. We are confident that under his leadership, Danone India will continue to flourish and positively impact the lives of millions of consumers across the country.”

    Before joining Danone India, Ranjan served as president & country head of Sebamed in India, leading the brand’s growth and market expansion. Previously, he held key roles at Johnson & Johnson, McKinsey & Company, and IBM Consulting, driving market entry strategies and business transformations. Prior to this, he served the Indian Government in General administration and strategy roles across different parts of India

    Ranjan’s leadership ethos fosters innovation and continuous improvement, cultivating an environment where every day presents an opportunity to learn and inspire. His appointment marks a promising new chapter in Danone India’s journey towards growth and innovation.