ITV

Category: Media and Advertising

  • Enormous’ new Dorset campaign redefines door lock solutions

    Enormous’ new Dorset campaign redefines door lock solutions

    Mumbai: Dorset – door hardware and digital locking solutions has recently launched a high-emotion film in the home security and lock category that predominantly features ads employing slapstick humour. The campaign aims to stand out from the sea of sameness by creating a strong emotional pull and reinforcing the brand’s promise to safeguard what is precious to consumers.

    The film was conceptualised by Enormous and directed by Prakash Verma of Nirvana Films.

    Ashish Khazanchi, Managing Partner & COO at Enormous, elaborated “The idea of security has gone beyond the idea of mere protection. The customer seeks beyond the rational from who they trust with their security. An idea of preservation of a way of life and of preservation of things that are important beyond just the prices tags that exist on them. What people value is not mere things but parts of their lives and memories, invested in those things. We wanted to bring it alive through a campaign built around this idea. Every home deserves a Dorset.”

    Commenting on the campaign, Dorset Group joint Managing director Saurabh Bansal stated, I am thrilled to unveil a vision that transcends construction. At Dorset, we believe, each home holds stories and dreams, and every door symbolizes boundless possibilities. Our campaign echoes ‘every door deserves a Dorset,’ emphasizing our commitment to enhancing safety, security, and essence.

    Commenting on the campaign, Dorset Group joint managing director Takshay Bansal stated, at Dorset, we’re committed to pushing boundaries, using cutting-edge technology and innovation to create superior products. Our engagement with customers goes beyond functionality; it’s about tapping into emotions. This emotional connection fuels our innovations, reflecting our belief that ‘every door deserves a Dorset.’ We’re not just providing doors; we’re delivering quality, reliability, and innovation that surpass expectations.

     

  • Gargi by PNGS Fashion Jewellery launches “Flaunt your finger” campaign

    Gargi by PNGS Fashion Jewellery launches “Flaunt your finger” campaign

    Mumbai: Gargi by PNGS Fashion Jewellery Ltd, a leading name in the fashion jewelry industry, is thrilled to introduce its latest initiative, the “Flaunt your Finger” campaign. With a strong belief in the significance of civic engagement, Gargi is encouraging voters to exercise their democratic rights by offering an exclusive 25 per cent discount on silver and fashion jewellery and 25 per cent on the making charges of diamond jewellery.

    To promote voter participation and celebrate the spirit of democracy, Gargi has rolled out an exciting offer for citizens who fulfill their civic duty. From 14 May until 31 May 2024, customers who visit Gargi brand showrooms at FC Road, Pune, Laxmi Road, Pune, Phoenix Mall, Wakad, and Vashi and  Nashik stores can proudly display their inked fingers, indicating they have cast their vote and will be eligible for the special discount.

    Speaking about this, Gargi by PNGS co-founder Aditya Modak said, “Voting is not just a right. It is a responsibility that shapes the future of our society. At Gargi, we are committed to enabling a culture of active citizenship and encouraging individuals to participate in the democratic process. Through our ‘Flaunt your Finger’ campaign, we aim to reward and recognize those who make their voices heard at the ballot box.”

    The offer encompasses a wide range of exquisite silver and fashion jewelry and making charges for diamond jewelry. By blending the joy of accessorizing with the reward of civic engagement, Gargi aspires to motivate more people to engage in the electoral process and contribute to positive change in their communities.

  • Kaizzen bolsters North Operations with appointment of Ankita Malik as vice president

    Kaizzen bolsters North Operations with appointment of Ankita Malik as vice president

    Mumbai: Kaizzen, a leading independent Communications Agency, announces the strategic appointment of Ankita Malik as vice president-North. With more than 14 years of experience in the communications industry, Ankita brings a wealth of expertise in crafting impactful strategies and fostering client relationships.

    Ankita’s appointment underscores Kaizzen’s commitment to enhancing its presence and service offerings in the Northern markets. In her new role, Ankita will spearhead initiatives to drive growth, expand client engagement, and elevate Kaizzen’s standing as a trusted partner for strategic communications solutions across verticals.

    “We are thrilled to welcome Ankita to our team as Vice President for North,” said Kaizzen CEO Vineet Handa. “Her proven track record of delivering results and her deep understanding of the communications landscape will be instrumental in propelling our North operations to newer heights. Ankita’s strategic vision and leadership will undoubtedly reinforce Kaizzen’s position as a preferred communications partner in the region.”

    Ankita’s expertise spans technology, telecommunications, auto, and lifestyle sectors. With her dynamic leadership, Ankita is poised to deliver top-notch services and drive competitive advantages for products and services, bolstering Kaizzen’s revenue portfolio.

    Welcoming her to the team, Kaizzen group president Nikhil Pavithran, said, “Ankita’s experience will not only help us in growing Kaizzen’s portfolio but will also be instrumental in expanding our other specialized verticals. With her appointment, we reaffirm our commitment to fostering diverse leadership perspectives and working towards a more inclusive organization. I welcome her formally on board and wish her the best.”

    “I am excited to embark on this new journey with Kaizzen and contribute to the company’s continued success,” said Ankita Malik. “The opportunity to lead the North operations presents an exciting challenge, and I look forward to collaborating with the talented team at Kaizzen to deliver unparalleled value to our clients.”

    Ankita has served on senior counsel teams and contributed to renowned PR consultancies such as Zeno Group, MSL Group, and Six Degrees BCW. She has also led marketing communications for notable brands like Intex Technologies and Comio Smartphones. With over 14 years of experience, Ankita has managed brands across India, China, the USA, and APAC regions, showcasing her versatility and global perspective. Based in New Delhi, she brings a wealth of international expertise to her role at Kaizzen.

  • Zomato, SocioClout & Karmman Line partner to launch a Mother’s Day campaign

    Zomato, SocioClout & Karmman Line partner to launch a Mother’s Day campaign

    Mumbai: Zomato, the leading food aggregator platform, has collaborated with SocioClout, an esteemed influencer marketing agency, and Karmman Line, a renowned production house, to unveil a heartwarming campaign just in time for Mother’s Day. This strategic partnership underscores Zomato’s commitment to delivering compelling content while leveraging the expertise of industry leaders.

    Titled ‘Mother’s Day is on 12th May’, the campaign video is a delightful portrayal of familial bonds, featuring the iconic Johny Lever alongside social media sensations Ranveer Allahbadia and Arpit Balabantaray. Shot across Delhi and Mumbai, the production seamlessly blends the talents of SocioClout and Karmman Line, who played pivotal roles in planning, execution, and shooting.

    With references ranging from cricket to pop culture, the video strikes a chord with diverse audiences, embodying Zomato’s commitment to inclusivity and creativity. It cleverly addresses the common tendency to overlook Mother’s Day, prompting viewers to reflect on the importance of expressing gratitude to mothers.

    At the heart of the campaign lay a resolute mission: to engrave the significance of Mother’s Day, 12 May, into the collective memory. Amidst the myriad of celebrated occasions in our culture, this special day often slips past unnoticed. With unwavering dedication, Zomato marshals a diverse cast of celebrities, influencers, even aliens and goats, to reignite awareness and appreciation for mothers. The team, driven by the fervent desire to ensure no one forgets to honor their mom, went above and beyond, leveraging every resource to inspire users to commemorate this cherished day by ordering a cake for their beloved mothers.

    Socioclout’s expertise in influencer marketing, coupled with Smoke Studioz’s proficiency in production, has been instrumental in talent acquisition, creative direction, and flawless execution, ensuring the seamless integration of personalities and scenes that resonate with the target audience. In this emotionally resonant campaign, Johny Lever’s presence adds a nostalgic touch, while Ranveer Allahbadia and Arpit Balabantaray infuse the narrative with humour and relatability.

    Karmman Line’s mastery of visual storytelling further enhances the campaign’s impact, creating a captivating and immersive viewing experience. Their expertise shines through in every frame, ensuring a cohesive and engaging viewing experience.

    Behind the scenes, a dedicated marketing and creative team at Zomato worked tirelessly to bring the campaign to life. From conceptualisation to execution, their passion and creativity were evident in every aspect of the project. Their collaborative spirit and unwavering commitment to excellence were instrumental in shaping the campaign’s success.

    As Mother’s Day approaches, Zomato encourages viewers to join in the celebration and honour the mothers in their lives. Through this collaborative effort with SocioClout and Karmman Line, Zomato reaffirms its commitment to fostering meaningful connections and creating memorable experiences for its audience.

  • KAFF India welcomes Shital Gupta as new CEO

    KAFF India welcomes Shital Gupta as new CEO

    Mumbai: KAFF India, a pioneering name in the kitchen appliances industry, proudly announces the appointment of Shital Gupta as its new chief executive officer (CEO). With an illustrious career spanning over three decades, Gupta brings a wealth of experience and a proven track record of success to his new role.

    Prior to joining KAFF India, Gupta held key leadership positions at prominent industry giants such as Samsung, LG, Videocon, Dish TV Godrej and BPL. His extensive experience in leading renowned organizations highlight his exceptional leadership capabilities and strategic acumen.

    Expressing his enthusiasm about the appointment, KAFF India’s MD Deepak Anand, commented, “We are pleased to welcome Gupta to the KAFF family. With his distinguished career and remarkable achievements, we are certain that he will lead our organization into its next phase of growth.

    Shital Gupta stated, “I am honored and excited to assume the role of CEO at KAFF India. It is a privilege to be entrusted with this responsibility, and I am committed to leveraging my experience and expertise to contribute to the overall success and expansion of the organization along with the channel expansion. I look forward to working closely with the talented team at KAFF to achieve our shared vision and objectives.”

    Gupta’s appointment comes at a pivotal time for KAFF India as the company continues to innovate and expand its presence in the market. With his strategic leadership and deep industry knowledge, KAFF India is poised to achieve new milestones and solidify its position as a leader in the kitchen appliances sector.

  • Himalaya Rolls Out #Itstartswithgums campaign on Gum Health Day

    Himalaya Rolls Out #Itstartswithgums campaign on Gum Health Day

    Mumbai: Himalaya Wellness Company, India’s leading wellness brand, today announced the launch of its latest campaign, #ItStartsWithGums, focused on raising awareness about the importance of gum health in India. Led by three engaging and informative digital films, the campaign aims to highlight the significance of maintaining healthy gums for overall oral wellness.

    #ItStartsWithGums campaign aims to educate consumers about the often-overlooked role of gums in maintaining good oral hygiene. Many Indians experiencing symptoms like bad breath, bleeding gums while brushing, or pain while eating, are often unaware that the root cause of these problems is unhealthy gums. The #ItStartsWithGums campaign utilizes a multi-channel approach including a series of digital films that have gone live on YouTube and Facebook, engaging digital displays at Bengaluru airport, an extensive influencer activation led by dentists and health experts, and free oral care check-up camps organised at corporates and residential societies. These efforts were designed to celebrate Gum Health Day and educate the public about the importance of proactive gum care including the use of specialized products.

    With a subtle touch of humour, all the films convey a serious message about gum health. In each video, a person experiences a common oral issue like pain while eating, bleeding while brushing, and bad breath. An expert intervenes, revealing the true culprit – unhealthy gums – emphasizing the importance of good gum care for overall oral well-being. Tied to Gum Health Day, the videos promote Himalaya Ayurveda Gum Care Toothpaste as the expert solution for better gums.

    Commenting on the campaign, Himalaya Wellness marketing director for personal care & hygiene Ragini Hariharan said, “At Himalaya, we believe that good oral health begins with healthy gums. The #ItStartsWithGums campaign reinforces Himalaya’s commitment to promoting holistic oral health, with a particular focus on the often-neglected aspect of gum care. By educating and engaging with our consumers, we aim to create a culture of holistic oral care through Ayurvedic wisdom, ensuring brighter smiles and better overall well-being for everyone.”

    According to the Indian Dental Association, a staggering 95 per cent of Indians suffer from some form of gum disease. However, many of them may not be aware of the issues. This campaign aims to address this gap in awareness by highlighting how neglecting gum health can lead to numerous oral problems while also emphasizing the importance of early detection and taking action before issues become more severe and potentially irreversible.

    Karan Arora, category manager for oral care for Himalaya Wellness Company, added “To specifically work on making the gums healthy, we have developed the Himalaya Ayurveda Gum Care Toothpaste. It is a holistic Ayurvedic formulation, with 13 time-tested herbs, based on the traditional and trusted practices of Ayurveda Danta Swasthya and modern science to remove plaque, fight germs in the gums and also tighten them.”

    Talking about the #ItStartsWithGums campaign, Social Panga co-founder  Himanshu Arora said, “We are excited to partner with Himalaya Oral Care on this campaign. Our goal is to leverage digital platforms to effectively spread the message about the importance of gum health. We aim to encourage positive oral care habits by helping individuals understand the critical role gums play in overall well-being.”

    By shedding light on the root cause of many oral problems and empowering people with the knowledge and resources for early detection of gum problems, Himalaya’s #ItStartsWithGums campaign has the potential to significantly improve the oral health landscape in India through holistic Ayurvedic solutions.

  • DS Group enters Limca Book of Records with ‘Pulse of the Sky campaign’

    DS Group enters Limca Book of Records with ‘Pulse of the Sky campaign’

    Mumbai: The confectionery division of Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG conglomerate, has achieved a remarkable milestone by securing a coveted spot in the prestigious ‘Limca Book of Records 2024’ for its groundbreaking ‘Pulse of the Sky campaign.’ In collaboration with MOMS Outdoor Media Solutions, the campaign soared to new heights by flying a stunning train of 1150 kites on a single line, setting a new record in kite flying.

    Pass Pass Pulse, a candy brand from DS Group, set a record for the most kites flown on a single line during India’s Uttarayan festival in January 2023. The impressive feat of 1150 kites took place against the scenic backdrop of the Rann of Kutch, Gujarat, with a line stretching 1.2 kms and involving 10 enthusiastic participants. This colourful spectacle aimed to capture the essence of the festival – hope, love, and unity.

    Commenting on this remarkable achievement, DS Group business head, confectionery, Jyotiroop Barua said, “It’s an honour to be included in the Limca Book of Records for the ‘Pulse of the Sky Campaign.’ This recognition reflects our commitment to being a global conglomerate that’s driven by innovation and quality and inspires us to raise the industry benchmark with each campaign.”

    With the #PulseOfTheSky campaign, Pass Pulse aimed to inspire a billion hearts to soar higher and embrace the spirit of endless possibilities. This campaign continues Pass Pass Pulse’s journey of captivating audiences with its irresistible tanginess and unwavering dedication to excellence over the last six years.

    DS Group GM marketing, confectionery Ashish Bhargav expressed his excitement by saying, “Pass Pass Pulse has been a category leader and always set benchmarks in the industry. We are immensely proud to be featured in the Limca Book of Records for the ‘Pulse of the Sky Campaign.’ This award honours our dedication to creating innovative, joyful experiences for everyone.  It reflects our ethos of pushing boundaries and inspiring people to dream bigger.”