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MUMBAI: Wouldn’t it be really good if all the knowledge from across the world can be accessed from one place? That is what a recent initiative...
MUMBAI: Godfrey Phillips India’s pan masala brand, Pan Vilas has launched an OOH campaign in tandem with radio and television spots. The campaign has been planned...
MUMBAI: Effective 1 December, Amway India senior vice president marketing Naveen Anand will be seen in his new role of global marketing director of core nutrition....
MUMBAI: The Bengaluru arm of Contract has got a new head. Monojit Ray has been appointed as the general manager and vice president with immediate effect....
MUMBAI: Verizon Digital Media Services has acquired the assets and operations of upLynk, a technology and television cloud company. The move is a part of Verizon’s...
MUMBAI: Leading global broadcaster of live business and financial news CNBC and Philips have come together for a branded content commercial campaign based around CNBC’s new video...
MUMBAI: From broadcasting to selling sports programming and event properties – that’s the path Former ESPN Star Sports business development & corporate communication (south Asia) director...
MUMBAI: The Digital Asia Festival Awards, honouring the best digital marketing communications across Asia Pacific, has announced this year’s shortlist. Chaired by Jason Kuperman, vice...
MUMBAI: Vserv.mobi, an award winning mobile advertising exchange across emerging markets, has announced the launch of AppWrapper.org, an innovative platform for Android app developers that automates...
MUMBAI:Ogilvy India has announced a joint venture between Neo@Ogilvy and Smile Group. The move will strengthen the agency’s performance marketing, e-commerce and mobile offerings. The JV...
MUMBAI: TBWA India has got on board R. Venkatraman (Venky) as creative director. In his new position, Venky will join the creative team in Mumbai, reporting...
MUMBAI: Prime Market Reach (PMR) has appointed Anil Goyal as VP outdoors for its OOH (Out Of Home) operations. Goyal will be based in Mumbai and...
MUMBAI: The Zee Network is pretty bullish about its Ditto TV app. It has now launched it at no cost to SkyZee subscribers in the UK...
BENGALURU: The Bennett, Coleman & Co. Limited promoted Indian private FM player Entertainment Network (India) Limited (ENIL) which operates FM radio broadcasting stations through the brand...
KOLKATA: “Ticket kete na ki pass niye” (Did you buy a ticket or do you have a pass?) – this is what the Kolkata government has...
MUMBAI: Cholamandalam MS General Insurance Company, a joint venture between Murugappa group and Mitsui Sumitomo Insurance Company Japan, has unveiled a new multimedia 360 degree communication...
BENGALURU: The Digital March-Media and Entertainment in South India – Deloitte-FICCI released a report at the FICCI-MEBC 2013 in Bangalore. On the impact of Phase...
BENGALURU: The Digital March-Media and Entertainment in South India, a Deloitte-FICCI report was released at FICCI-MEBC 2013 in Bangalore. The report says that the radio...
KOLKATA: As Sachin Tendulakar got ready to draw the curtains on his glorious international Test cricket career of 24-years, the fervor started building up. And the...
KOLKATA: As Sachin Tendulakar got ready to draw the curtains on his glorious international Test cricket career of 24-years, the fervor started building up. And the...
MUMBAI: It was a historic moment for Star India when on 6 November at the stroke of midnight it unveiled the new identity for six of...
MUMBAI: World known media measurements and ratings company Nielson has found a replacement for current CEO David Calhoun who is set to step down on 1...
MUMBAI: World known media measurements and ratings company Nielson has found a replacement for current CEO David Calhoun who is set to step down on 1...
MUMBAI: When ESPN Star Sports changed its identity to Star Sports at midnight on 6 November, it was part of a mission to put sports first....
BENGALURU: Old Spice is one of the few brands that most Indians have grown up with. Procter and Gamble India (P&G) recently added a line of...
BENGALURU: Old Spice is one of the few brands that most Indians have grown up with. Procter and Gamble India (P&G) recently added a line of...
MUMBAI: Carat Media Services has bagged the media duties of SCA in India. The business will be handled by Carat’s Mumbai office. SCA is a leading...
DDB Mudra creative head, North Sambit Mohanty MUMBAI: DDB Mudra has roped in Sambit Mohanty (fondly known as Sam) as creative head, North. Sambit will be based...
MUMBAI: Star power surely works! And thus Line Corporation, that operates Line, a free call and messaging app, launched a new TV commercial recently that features...
MUMBAI: The Telecom Regulatory Authority of India (TRAI) found some unlikely supporters on the ad cap issue last week. On the one hand, Zee Entertainment, Star...
NEW DELHI: Infiniti has created a new product for advertising which allow the narrative to dynamically adapt to each viewer. “Deja View” is an interactive online film...
MUMBAI: The landscape of digital marketing in India is changing at a rapid pace. Smart marketers are on top of this dynamic trend, as they mirror...
NEW DELHI: Veet, one of the leaders in depilatory products, has recently launched a new “Naturals” hair removal cream range. Enriched with 100 per cent natural...
MUMBAI: Hakuhodo Percept has created a TVC featuring Katrina Kaif- the new brand ambassador for social messaging app ‘Line’. The TVC showcases Katrina talking to a...
MUMBAI: Won’t it be more fun if a chocolaty, dark handsome hunk is representing the chocolate you are having? Seems the dreams of many chocolate bingers...
NEW DELHI: The case challenging the adcap regulations sought to be implemented on television channels was today adjourned to 11 November by the Telecom Disputes Settlement...
MUMBAI: After a successful run of the elephant campaign, IDBI Bank and Ogilvy have decided to refresh the communication. While friendship was always the ultimate message...
MUMBAI: Rahul Mathew, the executive creative director at McCann Erickson has put in his papers. Speaking about his association with the company, Mathew says, “McCann is...
MUMBAI: After a successful run of the elephant campaign, IDBI Bank and Ogilvy have decided to refresh the communication. While friendship was always the ultimate...
MUMBAI: Magic Square Entertainment has bagged the Chennai Rhinos marketing deal for Celebrity Cricket League (CCL). Chennai Rhinos CEO Uday Sinh Wala said, “Magic Square Entertainment,...
MUMBAI: Tom Bernardin, Chairman and CEO, Leo Burnett Worldwide announced today the new leadership of the India operations. Chairman and CEO of Indian subcontinent Arvind Sharma...
NEW DELHI: Mobil 1 is bringing Formula 1 enthusiasts closer to the F1 action with larger-than-life branding at Terminal 3 (T3) of the Delhi airport and the...
BENGALURU: Huawei India plans to launch a multi-media campaign come January 2014, revealed Huawei India Devices sources. To that extent the company is evaluating offers from...
Mumbai: Zydus Wellness has launched a campaign ‘Khushiyan gino, Calories nahi’ for its product Sugar Free Natura with its brand ambassador celebrity chef Sanjeev Kapoor Commenting...
Mumbai: Sachin Tendulkar may be all set to hang his boots, but there’s no dearth of opportunities for him. Now, the master blaster is on-board with...
Mumbai: As the smartphone market continues to grow at a brisk pace, the manufactures are coming up with better and bigger campaigns to promote their products....
MUMBAI: Interbrand, a brand consultancy, has named Graham Hales as its global chief marketing officer and Andrea Sullivan will be the new chief marketing officer of...
MUMBAI: Post the recent completion of the 9th annual edition of Kyoorius Designyatra, it has taken another initiative to celebrate and honour outstanding creative work in...
MUMBAI: Azva, the bridal jewellery collection from World Gold Council, has launched its latest campaign on the idea of seven vows / saat pheras of a...
NEW DELHI: Komli Media, a digital media technology platform, recently announced that it has raised $30 million from new investor Peepul Capital. Existing investors,...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
