ITV

Category: Media and Advertising

  • With Madison Loop’s creative expertise, Amara Raja Group’s brand film stirs emotions

    With Madison Loop’s creative expertise, Amara Raja Group’s brand film stirs emotions

    Mumbai: Amara Raja Group, a leading business enterprise in India, that operates in diverse sectors like energy, mobility, advanced cell technology and power infrastructure among others, recently unveiled a captivating brand film. Primarily known for its lead-acid battery business, the brand film, which was conceptualized and executed by Madison Loop, aims to bring out how Amara Raja is present in every aspect of our lives (beyond just batteries) through a relatable, emotional narrative. This was possible because of the in-depth brand understanding that Madison Loop has developed over years of association with the Amara Raja Group.

    Through the eyes of 10-year-old Raghu, the film holds the viewer’s interest and gives a glimpse into Amara Raja’s role in the fabric of daily life. As Raghu navigates his typical school day, subtle touchpoints of the company’s presence emerge – from the automotive batteries that power our rides to the EV charging stations that symbolize the Group’s commitment to sustainable mobility. Amara Raja’s positive impact is woven seamlessly throughout Raghu’s everyday experiences, showing how the company’s innovative spirit and forward-thinking ethos have become a natural part of the community’s everyday lives. To ensure that the narrative authentically captured the Group’s ethos, the Madison Loop team meticulously worked alongside the client team to refine the script and deliver the envisioned concept.

    Speaking about the brand film and its idea, Amara Raja Group head corporate communications Brijesh Menon said, “I think we are yet to see a rendition of the messaging ‘we are a part of your life’ that has been conveyed through such a warm and wholesome narrative. Looking at what we do with wonder and curiosity, through a school boy’s POV works beautifully for an organisation like Amara Raja that is a part of many people’s daily lives, without their even knowing it”.

    Sharing his thoughts, Madison Loop VP Kosal Malladi also commented, “This film showcases the collaborative spirit of both Madison Loop and Amara Raja Group that went into its creation. From scripting and strategizing to conceptualization, the team ensured it effectively highlights Amara Raja’s remarkable scale, diverse capabilities, and ambitious aspirations.” He further adds, “The hope is that the film will resonate with a wider audience, essentially communicating Amara Raja’s vision for the future”.

    Longer Version –

    Shorter Version –

  • Kalpana Devnani Joins Smartworks as Chief Human Resources Officer

    Kalpana Devnani Joins Smartworks as Chief Human Resources Officer

    Mumbai: Kalpana Devnani has joined Smartworks as the Chief Human Resources Officer (CHRO). She previously served as the HR Head for Emerging Brands & International Markets at Jubilant FoodWorks Ltd. With over 13 years of distinguished HR leadership experience in industries including FMCG, cosmetics, QSR, and banking.

    Kalpana brings extensive knowledge to her new role. Her impressive background includes significant positions at ICICI Bank, Godrej Consumer Products Limited, and Samara Capital, where she successfully managed programs that transformed company cultures and enhanced team performance.

  • Hybrid appoints Afla Zulfahmi as Indonesia’s country head

    Hybrid appoints Afla Zulfahmi as Indonesia’s country head

    Mumbai: Hybrid, a pioneering AdTech company with a strong foothold in Indonesia for the last three years, is thrilled to announce the appointment of Afla Zulfahmi as the new country head of Indonesia. With a stellar track record spanning over 14 years in the AdTech industry, Afla brings a wealth of expertise in digital advertising solutions and technology-driven marketing strategies to his new role.

    Afla has held key leadership positions in renowned AdTech companies, including general manager at Smaato, Inc., where he led the Indonesia mobile exchange initiative. He also served as the country manager at Mobilewalla, leading audience-targeted mobile ad campaigns and ensuring transparent campaign execution where he helped to establish a strong presence in the Indonesian market. At Google, Afla specialized in market analysis across Southeast Asia, notably in Indonesia, introducing Google Admob as a potent advertising platform while nurturing robust client relationships.

    In his new role as country head of Indonesia at Hybrid, Afla will spearhead strategic initiatives to further solidify the company’s position as a leader in the AdTech industry. His expertise in digital advertising, data analytics, and advanced targeting techniques will play a crucial role in driving business growth and delivering impactful, data-driven advertising solutions for clients.

    “We are thrilled to welcome Afla to the Hybrid family as our new Country Head of Indonesia,” said Hybrid INSEA MD & co-founder Shreyas Sathe. “His wealth of experience and proven track record in the AdTech industry make him the ideal candidate to lead our operations in Indonesia and drive our continued success in the region.”

    Afla’s appointment reaffirms Hybrid’s commitment to delivering innovative and effective contextual advertising solutions tailored to the needs of clients in Indonesia and beyond.
     

  • Upstox forays into insurance distribution

    Upstox forays into insurance distribution

    Mumbai: Upstox, a wealth management platform has announced its entry into the insurance distribution business. With this launch, the company aims to revolutionise India’s insurance landscape by offering its users a simplified, transparent and customised experience of purchasing insurance in line with their needs. Currently, Upstox is offering Term Life Insurance on its platform and is also planning to roll out health, motor and travel Insurance soon.

    Currently, the insurance penetration in India stands at 4.2 per cent with a considerable portion of the population still being dependent on traditional and agent-driven models to purchase policies. Along with that, there is a lack of awareness, overload of options, heavy paperwork and complex jargon involved in the process of buying insurance. Recognising this gap, Upstox has now embarked on a monumental task of streamlining life, health, motor, travel insurance for its customers. By leveraging advanced technology and industry expertise, Upstox aims to simplify the insurance process – from identifying the top plans in each category to purchasing the insurance and finally making the claim process smooth as depicted in the campaign video as well.

    The humorous video starts with a family of three speaking with an insurance agent to sort their coverage post an accident. But instead of clear guidance, the agent hits them with a barrage of confusing jargon and scripted responses (kit kit), leaving them feeling overwhelmed. Just as they’re about to give up, a support staff member strolls in with a smartphone, showcasing the Upstox app and its user-friendly insurance buying process. The video is a hilarious twist that highlights the simplicity of securing insurance with Upstox amidst the chaos of traditional methods.

    Upstox is trying to encourage younger Indians to consider and start thinking about insurance and the importance of having a secure future. The company has gathered through its research that, often users succumb to a one-size-fits-all approach; and opt for a term insurance plan without proper assessment. Upstox has thus set out to solve the gross mis-selling of insurance products. To make its customers’ journey more simple and intuitive, the company has done the heavy lifting for customers by tying up with the top insurance providers in the country and analysing various plans to provide their customers with the most suitable option.

    Upstox co-founder Kavitha Subramanian said, “We are thrilled to expand our offerings on Upstox and foray into the insurance distribution segment. We have recognized that navigating the insurance landscape is a daunting task. Customers are inundated with so many questions – which is the right plan, what should be the correct criteria to select a plan, how much insurance cover will be enough. At Upstox, we understand these challenges, and we’re dedicated to helping our customers get answers to all of these without overwhelming them. Our aim is to help customers cut through the noise and help Indians Invest Right. We are constantly working towards making our platform simple, secure, fast, and intuitive. With the launch of insurance on our platform, we will remain steadfast in our endeavour of helping our users manage their wealth effectively for a secure financial future.”

    In addition, insurance offerings on Upstox are very transparent. With upfront insights on claim settlement ratios for one and three years, the volume of complaints, amount settlement ratios, solvency ratios (below 1.7 are considered risky), plan features, inclusions/exclusions, and settlement timelines – Upstox aims to educate the user about what they’re purchasing. Upstox is now home to a user base of over 1.3 crore and constantly strives to help users cut through the market noise and invest right.

  • Deepika Padukone dazzles with CAMON 30 series

    Deepika Padukone dazzles with CAMON 30 series

    Mumbai: Get ready for a visual feast as TECNO launches a sensational new campaign for its CAMON series, starring Deepika Padukone. This eagerly awaited TV commercial captures the brand’s innovative spirit and dedication to delivering extraordinary visual experiences, all under the motto “See What Has Never Been Seen Before.”

    Deepika Padukone, known for her elegance and versatility, embodies the essence of exploration and discovery that the CAMON series represents. The series has consistently pushed the boundaries of smartphone photography, and this campaign takes it to the next level. By collaborating with Deepika Padukone, TECNO hopes to elevate the smartphone experience and inspire youth to Capture in Style.

    The concept of the TVC revolves around Deepika Padukone navigating through a room, bringing powerful, stunning visuals to life with the killer camera on the new CAMON 30 smartphone. Get ready to have your senses blown away as the CAMON series reveals a world of detail and color you’ve never seen before.

    TECNO India CEO Arijeet Talapatra added, “We’re thrilled to launch our sensational new campaign for the CAMON series, featuring the Bollywood superstar Deepika Padukone. This eagerly awaited TVC perfectly captures TECNO’s innovative spirit and our commitment to delivering extraordinary visual experiences. We hope to inspire the youth to Capture in Style with the unmatched camera capabilities of the new CAMON 30 series. Prepare to be amazed as we unveil a world of detail and colors like never before.”

    Knowing that young users want pro-quality photos and a phone that’s as stylish as their lifestyle, TECNO’s CAMON series delivers every time. Ready for a visual adventure like no other? Get ready to push your creativity to the max and see the world in a whole new way with our mantra: “See What’s Never Been Seen.”

  • India Gate Foods & Vidya Balan unite for Apne Vote Se No Compromise campaign

    India Gate Foods & Vidya Balan unite for Apne Vote Se No Compromise campaign

    Mumbai: India Gate Foods announced its collaboration with esteemed actress Vidya Balan for the phase five of its on-going Elections campaign: Apne Vote Se No Compromise.

    This impactful campaign aims to elevate societal awareness and encourage civic engagement. India Gate Foods, in its commitment to social responsibility, joined hands with influential personalities representing diverse spheres of society such as Tisca Chopra, Baba Sehgal, Gaurav Gera, Bhagyashree, Dalip Tahil and Shubham Gaur, to underscores the importance of voting as a cornerstone of responsible citizenship. The campaign’s message, Pehle Matdaan, Phir Araam (vote first, relax later), seeks to transform the perception of Election Day from a mere holiday to a day of significant civic duty.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Vidya Balan (@balanvidya)

     

    Vidya Balan expressed her enthusiasm stating “I’m happy to be associated with this vital message, emphasizing the importance of exercising one’s right to vote. Being a firm believer of it, I’m glad  to collaborate with India Gate Foods to help spread this crucial message to the public: Apne Vote Se No Compromise. “

    The core message of this campaign resonates deeply with India Gate Food’s ethos of quality, integrity, and responsibility. India Gate urges citizens to make no compromise with their vote, emphasizing the pivotal role every individual plays in shaping the nation’s future. By instilling a sense of civic duty and encouraging active participation in the electoral process, India Gate Basmati Rice endeavors to foster a culture of responsible citizenship.

    KRBL Ltd (India business) head of digital marketing & corporate communication Mitika Malhotra stated, “We are thrilled to embark on this journey alongside such esteemed personalities who share our commitment to social change. Through Apne Vote Se No Compromise, we aim to spark a significant shift in societal attitudes towards elections, empowering citizens to realize their vote’s influence in shaping the nation’s destiny.”

    As India’s leading basmati rice brand, India Gate Foods takes immense pride in leveraging its platform to drive positive change and contribute to the nation’s progress. With this campaign, India Gate Foods reaffirms its unwavering dedication to fostering a more engaged, responsible, and participative democracy.

  • Harshdeep Kaur to judge Advertising Rocks’ at Goafest 2024

    Harshdeep Kaur to judge Advertising Rocks’ at Goafest 2024

    Mumbai: Goafest’s ‘Advertising Rocks,’ provides India’s advertising and media fraternity with a platform unlike any other. Offering  participants the opportunity to showcase their musical talent, Goafest’s Advertising Rocks is currently in its second season. Raising the bar higher, Goafest 2024 now welcomes Bollywood playback singer Harshdeep Kaur as a judge. Additionally joining Harshdeep will be Brandmusiq founder & soundsmith Rajeev Raja, and music director and Brandmusiq founding partner & principal composer Merlin D’Souza. Nominations for Advertising Rocks can be submitted until Sunday, 19 May 2024.

    Goafest 2024 invites participants to submit their nominations in two categories: Indian soloists and international soloists. Entries received will be shortlisted by Rajeev Raja, Merlin D’Souza, and BBH former CEO and curator Subhash Kamath, ‘Advertising Rocks’. Finalists will be presented with an opportunity to perform for Goafest 2024 attendees in Mumbai and winners will take home prizes up to Rs. 50,000.

    “The Indian advertising and media industry is teeming with talent”, said BBH former CEO and curator of Advertising Rocks Subhash Kamath. “It’s always inspiring for our industry youngsters to perform in front of professionals. Last year we had Papon as one of the judges and this year we have Harshdeep Kaur, who’s a fabulous singer.”

    “Music transcends language, culture, and genre; it’s a universal emotion and given my passion for music, it is an integral part of my life,” said Havas Media Network India CEO and Goafest 2024 co-chair Mohit Joshi. “We were greatly impressed by the talent showcased last year and are incredibly excited to see this year’s performances. Goafest is truly a celebration of creativity, and we are committed to evolving it with new and exciting concepts every year. We encourage all eligible performers to participate and make the most of this wonderful platform to showcase their talent to the industry,” he added.

    Submit your entries for Advertising Rocks here: https://docs.google.com/forms/d/e/1FAIpQLSdUKKIsShHz6YwEc71ap_9-wbK1sIavU2lkShgd9-HBhq0row/viewform

    Presented by The Advertising Agencies Association of India and The Advertising Club, Goafest 2024 is scheduled to take place on 29, 30 and 31 May, 2024 at The Westin Mumbai Powai Lake, Mumbai.

  • Allen launches its new campaign, from Aashna to Dr. Aashna

    Allen launches its new campaign, from Aashna to Dr. Aashna

    Mumbai: Allen Career Institute Pvt Ltd (“Allen Career Institute” or “Allen”), India’s pioneering education company, continues its unwavering commitment to NEET preparation with its innovative AI-powered application. This campaign celebrates the inspiring journey of Aashna, a NEET aspirant who transformed her dream of becoming Dr. Aashna Dayal into reality with the support of the ALLEN app.

    For over 35 years, Allen has empowered over 2.5 million students to conquer challenging exams. Their AI-powered app personalizes the learning experience for students preparing for engineering (JEE), pre-medical (NEET), and classes 6-10. Interactive classes, efficient doubt-solving and targeted practice tests fuel student success.

    “Our goal has always been to provide students with the best possible tools to succeed. The new ALLEN app is a game-changer in personalized education, guiding students like Aashna through their unique learning journeys,” said Allen CEO digital Abha Maheshwari.

    Aashna’s story exemplifies the power of the Allen app. With features like revision cards, custom practice modules, improvement books, personalised quizzes, and dedicated mentoring tools, the app equips students for comprehensive exam preparation. Throughout her journey, the app provided expert guidance and a supportive learning environment, transforming Aashna’s dreams into reality.

  • Cheil India unveils campaign for Samsung Galaxy A55 5G & A35 5G

    Cheil India unveils campaign for Samsung Galaxy A55 5G & A35 5G

    Mumbai: Cheil India has launched a campaign that aims at brightening every moment through the awesome features of Galaxy A55 5G and A35 5G. The campaign films featuring the dynamic duo of Shanaya Kapoor and Rohan Gurbaxani encapsulate the spirit of generation Z in today’s swift socialising scenario.

    Galaxy A55 5G and Galaxy A35 5G combine the users’ personality and lifestyle with iconic design and advanced technology. Galaxy A55 5G and A35 5G come with innovative features such as object eraser and nightography for flawless shots. These smartphones focus on what Gen Z values most and empower users to express themselves. The new Galaxy A55 5G and Galaxy A35 5G perfectly align with their fast-paced, connected lives, providing them with the tools to create and share their stories effortlessly.

    Commenting on the campaign, Samsung India VP MX business Aditya Babbar said, “Galaxy A series democratizes innovations by making them accessible to all. With the introduction of Galaxy A55 5G and Galaxy A35 5G, we are democratizing flagship-level features, experiences and affordability. In our new campaign, we are proud to showcase how Galaxy A55 and A35 5G continue to push boundaries, delivering cutting edge technology that empowers creativity and elevates user experience.”

    Talking about the campaign, Cheil India CCO Vikash Chemjong said, “We believe that everyone deserves awesome—whether it’s awesome meetings, awesome memories, awesome ambitions, or simply an awesome life. And, when you finally get an awesome phone, you get one step closer to achieving the rest.”

    The Galaxy A55 5G and A35 5G campaign film, highlighting the awesome camera, will be amplified across all digital and social media platforms, as well as in retail stores.

    Speaking about the campaign, Cheil India COO Sanjeev Jasani said, “Social media is an active part of today’s Gen Z lives. Our Galaxy A55 5G and A35 5G films for Samsung are targeted at them as we highlight the awesome experiences of the device as it empowers Gen Z to level up their world, one awesome Galaxy A Series feature at a time.”

    Galaxy A55 5G and Galaxy A35 5G come with an iconic design featuring a linear camera layout encased in an elegant glass back and a ‘key island’ frame design for an easy and intuitive grip. The Galaxy A55 5G is available in Awesome Ice Blue and Navy Blue, providing a modern and cool color palette that appeals to a wide range of users. Meanwhile, the Galaxy A35 5G comes in three striking colors—Awesome Ice Blue, Navy Blue, and Lilac — giving users more options to express their personal style. Customers can own the Galaxy A35 5G at just Rs 1723 per month and Galaxy A55 5G at just Rs 1792 per month through Samsung Finance+.

  • Weekend Unwind with Admatazz’s Samyaak Jain

    Weekend Unwind with Admatazz’s Samyaak Jain

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have Admatazz head- client relations & business growth Samyaak Jain.

    Without further ado, here it goes…

    Your mantra for life

    It’s based on a tattoo me and my wife share – give without remembering and receive without forgetting

    A book you are currently reading or plan to read

    I recently developed the desire to read. Currently reading ‘Never Split the Difference’ by Chris Voss.

    Your fitness mantra

    Working out four days a week along with playing a sport twice a week. All of this physical activity while being conscious about what you eat is pretty much what I aim for

    Your comfort food

    Rice and sambhar with aloo fry

    A quote or philosophy that keeps you going when the chips are down

    Great things happen to those who don’t stop believing, trying, learning, and being grateful.”

    – Roy T. Bennett

    Your guilty pleasure

    Pizza, for life!

    The last time you tried something new

    Pickle ball. It’s very addictive and I ensure playing two-three times a week.

    A life lesson you learned the hard way

    You have to push yourself, especially when you don’t want to be pushed.

    What gets you excited about life?

    The infinite possibilities for growth, learning and discovery. The diversity of experiences, perspectives and knowledge in the world is fascinating. Whether it’s uncovering a new idea, solving a problem, or simply sharing in the beauty of human connection, life is full of exciting moments waiting to be embraced.

    What’s on top of your bucket list?

    To travel to at least five different countries with my wife, experiencing new cultures, cuisines, and adventures together.

    If you could give one piece of advice to your younger self, what would it be?

    Read. There’s nothing else that can help you grow.

    One thing you would most like to change about the world

    Humanising the world more while the world is trying to machine everything. Given the current state of the world, I would also like to increase empathy and compassion among humanity.

    An activity that keeps you motivated and charged during tough times

    Working out or playing a sport

    What lifts your spirits when life gets you down?

    Music. It is therapeutic for me.

    Your go-to stress buster

    Playing FIFA with friends.