ITV

Category: Media and Advertising

  • Kunal Gupta joins First Livingspaces as Asst. Manager of PR, Media & Corporate Communications

    Kunal Gupta joins First Livingspaces as Asst. Manager of PR, Media & Corporate Communications

    Mumbai: Kunal Gupta has joined First Livingspaces (FLS) powering Ziki & sirrus.ai as Asst. Manager PR, Media & Corporate Communications. He announced his position via his Linkedin post stating, “ Thrilled to embark on this new chapter It’s with great excitement that I join First Livingspaces (FLS) powering Ziki & sirrus.ai as Asst. Manager PR, Media & Corporate Communications. As I reflect on my journey, I wanted to share this update with everyone. Here’s to an exhilarating journey ahead, adorned with challenges, learning experiences, and the beauty of meaningful accomplishments.”

    In addition to his role at Ziki and Sirrus.ai, Gupta is also the founder of Media PR and Folks Group, a premier networking platform for PR and media professionals. Designed for journalists and PR professionals, Media PR and Folks Group provides a dynamic space for collaboration and networking.

    https://www.linkedin.com/company/media-pr-folks/

  • Godrej Security Solutions unveils Secure Your Home While You Roam campaign

    Godrej Security Solutions unveils Secure Your Home While You Roam campaign

    Mumbai: Godrej Security Solutions, a division of Godrej & Boyce, a pioneering name in home security, unveils its latest campaign titled Secure Your Home While You Roam. This quirky ad campaign aims to redefine the traditional mindset associated with safeguarding valuables during travel seasons, urging individuals to rely on logic rather than magic.

    The underlying theme of the campaign, Magic pe nahi, Logic pe bharosa rakho, is a clear call to travellers to prioritise rationality over faith when it comes to securing valuables. It addresses the prevalent notion of leaving home during vacations with the belief that divine intervention will protect valuables. Instead, the campaign emphasises the importance of investing in advanced security solutions like home lockers to ensure peace of mind while away from home.

    Godrej Security Solutions EVP and business head Pushkar Gokhale shared his insights on the campaign’s inception, stating, “Godrej Security Solutions stands as a trusted guardian for households across India, ensuring security for generations to come. Our campaign challenges traditional beliefs by promoting a logical approach to home security. We aim to empower individuals to make informed decisions, alleviating travel anxieties. With advanced Home Lockers offering comprehensive security, we redefine safeguarding valuables. Prioritizing convenience and logic over traditional methods, we instil trust in our customers. Our ultimate goal is to ensure peace of mind by Securing Happiness wherever the travellers go.”

    The campaign, designed to be an ever-present fixture, recognizes the perpetual nature of travel planning among Indian households. With travel becoming a year-round pursuit, the messaging of “Secure Your Home While You Roam” remains relevant regardless of the season.

    With an expected 20 per cent increase in revenue from the travel season, largely contributed by the metro cities, Godrej Security Solutions anticipates a significant uptake of its Advanced Range Home Lockers among discerning consumers seeking reliable security solutions. Wherein, Godrej Security Solutions’ NX Advanced Home Lockers boast a triple locking system comprising digital, biometric, and mechanical, ensuring top-notch security. They come with additional features like an inbuilt ibuzz alarm, voice acknowledgments, low battery indicator, master password, and mechanical override key, catering to users of all ages.

  • FCB Kinnect names Neville Shah as the new CCO

    FCB Kinnect names Neville Shah as the new CCO

    Mumbai: FCB Kinnect, part of FCB Group India, welcomes Neville Shah as its new chief creative officer, representing a pivotal moment in the agency’s continuous creative progression.

    As chief creative officer, Neville will partner closely with FCB Kinnect’s CEO Rohan Mehta and COO Chandni Shah to lead the offices for FCB Kinnect and FCB/SIX across the country. He will also be a key member of FCB Group India’s creative leadership, collaborating with leaders across agencies to continue elevating the work across the network.

    With over twenty years of experience, Neville emerges as a profound creative leader for the modern era, consistently advocating for curiosity. He has worked on brands like Mondelez, Bajaj Auto, Chevrolet, Standard Chartered Bank, Star Sports, Amazon, and more, embracing uniqueness and steering them toward the quest for creative brilliance.

    On his appointment, Dheeraj Sinha, FCB Group CEO of India and South Asia, said, “Neville joins us at such an exciting time for the FCB Group in India, where we are forging a new phase of growth and glory. His passion for modern creativity and adeptness at leveraging data and technology make him an exceptional addition to our team. Under his leadership, we will continue to foster an environment that celebrates creativity as an economic multiplier, empowers talent, and produces globally benchmarked work that sets the standard for innovation and excellence in our industry.”

    FCB Kinnect and FCB/SIX India chief executive officer Rohan Mehta said on the appointment, “Neville’s professional journey has been truly remarkable, marked by outstanding growth. We are excited about the opportunity this presents for our young creatives to enhance their craft under his mentorship. In today’s advertising landscape, humour serves as a powerful catalyst, and with Neville, we anticipate leveraging this element even more effectively for our brands. With him at the helm, we aim to foster a unified creative culture at FCB Kinnect, where innovation is a collective pursuit that spans across verticals, to deliver unparalleled digital-first creative solutions to our clients.”

    FCB Kinnect chief creative officer Neville Shah added, “I am very excited to be part of FCB Kinnect. Every conversation has been about driving great creative work and strengthening creative culture. There is so much talent, so many resources to make great things happen here. We are in the business of ideas and great ideas are what we will chase. It’s what will help our clients win and put us on the global map. The agency and the group are rife with ambition and there’s no better time to start this journey.”

  • Policybazaar launches new ad campaign on exceptional claims assistance

    Policybazaar launches new ad campaign on exceptional claims assistance

    Mumbai: Policybazaar’s latest ad campaign is all about redefining your car insurance experience. Recognising the need for quick and steadfast claims support during road mishaps, the brand has launched three ad films focussing on its razor-sharp commitment to swift claims assistance. As the Claim Assurance Program promises – car ke repair le kar se claims settlement, sab hum sambhal lenge – Policybazaar is here to ease your car insurance woes.

    Right from a fender-bender to a serious collision – getting into an accident can be quite a daunting experience. The last thing one needs on top of that is the hassle of a complex and time-consuming claims process. Facilitating quick and effective claims settlement has been a focus area that Policybazaar has relentlessly been working on. The brand understands that while insurance is a promise of a secure future, the claim is that moment of truth when that promise needs to be honoured.  

    Policybazaar CMO Sai Narayan said, “When it comes to insurance, our research shows that most customers make a clear choice of robust claims support over anything else, even low prices. This is why we started our journey of awareness and trust-building with ad campaigns on claims assistance in the health and life insurance space, which we are now extending to motor insurance. Our campaign features three relatable scenarios that reflect the common consumer sentiment – will my claim be processed? This is where Policybazaar steps in to assure our customers that we have got their backs every step of the way. From seamless claims processing to quick resolutions, we are here to make the insurance experience hassle-free.”

    In continuance of its claims support initiatives, Policybazaar has launched its Claims Assurance Program, which will provide customers with a superior claims assistance experience with services like a dedicated claims manager, on-ground support 24*7 claims assistance and much more.

    The campaign features a series of engaging advertisements that feature familiar situations where Policybazaar’s experts come to the policyholder’s rescue. Right from speedy pick-up to reassuring claims assistance – the brand’s dedication to customers shines through the campaign. While one wonders if it’s because the insurance comes at a hefty price, the ad showcases that car insurance is, in fact, up to ₹8000 cheaper on Policybazaar!

    MagicCircle Communications managing director Hemant Misra said, “Our idea was to realistically showcase the anxiety a consumer feels when having to claim their car insurance. From the accident scenario, to the possibility of claim rejection, or even delayed delivery of the vehicle, there are myriad issues that can cause anxiety. But no matter the stress, Policy Bazaar’s assurance of end-to-end claim support was the perfect brand promise to address it. The relatable scenarios were married with clever storytelling techniques, to create an engaging and effective narrative.”

    The ad films are set to go live across various media channels including television, digital platforms, and social media. Policybazaar hopes to build awareness and change the consumer’s perception around claims experience.

  • Mindshare ropes in Kalyan Undinty as head of E-Commerce

    Mindshare ropes in Kalyan Undinty as head of E-Commerce

    Mumbai: Mindshare, the media services company that is part of GroupM and  WPP, has announced the appointment of Kalyan Undinty as the Head of E-Commerce.  

    With over 17 years of diverse experience spanning E-Commerce, Sales, Marketing, and  Supply Chain, Kalyan brings a wealth of expertise to his new role. A graduate of the  esteemed Indian Institute of Management Kozhikode, Kalyan joins Mindshare from Reckitt,  where he played a pivotal role in establishing and scaling a dynamic and sustainable E

    commerce business over the past eight years.

    Mindshare – South Asia CEO Amin Lakhani, said, ” His extensive experience in building  and scaling e-commerce businesses will help us innovate and deliver exceptional results  for our clients. As brands embark on a journey of growth and transformation, we want to  help them leverage the power of e-commerce to redefine strategies and drive tangible  value for them. Together, we will chart new territories, elevate customer experiences in the  ever-evolving realm of digital commerce.”

    Undinty said, “It’s an exciting opportunity to  explore new avenues and create transformative experiences, driving sustainable growth in  the e-commerce ecosystem. Together, we’ll utilize data-driven insights, consumer-centric  strategies, and cutting-edge technology to surpass our clients’ and consumers’  expectations. I’m excited to join the team and help shape Mindshare’s e-commerce  agenda.” 

  • POPxo launches #TwistOfLove campaign

    POPxo launches #TwistOfLove campaign

    Mumbai POPxo (part of the Good Glamm Group) releases its #TwistOfLove campaign featuring the all-new MyGlamm POPxo love collection exclusively available on Myntra, a vibrant and innovative addition to POPxo’s expanding makeup segment, with an all-new DVC. This innovative campaign is dedicated to celebrating Gen Z’s unique and unconventional love language.

    At the heart of the #TwistOfLove campaign lies a vibrant celebration of YOU – your quirks, your spontaneity, and your authentic self. In a world where rules are made to be broken, #TwistOfLove is POPxo’s anthem for breaking free from boring norms and carving out love on one’s own terms, inviting GenZs to join in and share their tales of love, friendship, and self-discovery with the POPxo Love Collection, featuring the 2-in-1 Lip Duo, 2-in-1 face duo and eye duo. The fun packaging for MyGlamm POPxo Love Collection mirrors the essence of the #TwistOfLove campaign, infusing joy and spontaneity into every twist and turn of their lives.

    “At POPxo, we believe that love knows no bounds, and beauty comes in all forms,” said Good Glamm Group, group brand director Ketan Bhatia. “The #TwistOfLove campaign embodies the essence of the MyGlamm POPxo Love Collection, influencing everything from the vibrant packaging to the innovative product formulations. Our goal was for the unique innovative packaging to mirror the campaign’s spirit of embracing the unexpected, encouraging users to explore new twists and turns in their beauty routines. This approach infuses fun and spontaneity into every aspect of the user experience, empowering individuals to express themselves freely and authentically. We’re thrilled to have MyGlamm POPxo exclusively available on Myntra, a platform that shares our commitment to bringing unique and exciting products to beauty enthusiasts.”

    “We are excited to deepen our association with MyGlamm by offering the POPxo Love Collection only on Myntra. This collaboration harmoniously combines an array of innovative beauty products with Myntra Beauty’s seamless shopping experience, perfectly catering to the vibrant and dynamic spirit of Gen Z, encouraging our customers to embrace their individuality and unique sense of style through the #TwistOfLove campaign.” Myntra senior director – beauty and personal care Anmol Sikka.

    The #TwistOfLove campaign encourages everyone to embrace their unique experiences and express love in their own playful, fun language.

  • Social Beat appoints Ashish Tambe as national creative director

    Social Beat appoints Ashish Tambe as national creative director

    Mumbai: Social Beat, a digital growth partner for leading brands across verticals, announced today the appointment of Ashish Tambe as national creative director. Ashish was previously with FCB Kinnect and comes with a proven track record of delivering several award-winning campaigns, including at Cannes, Clios and the One Show.

    A microbiologist by qualification, he was en route to making a German laboratory his home when the world of stories, ideas, and brand strategies beckoned. Joining as the first creative resource, he went on to help build one of the well-known digital agencies in the country. He has experience in crafting pathbreaking creative strategies, campaigns and uplifting brand stories for many brands over the last ten years.

    Speaking on his appointment, Social Beat co-founder Suneil Chawla said, “I am delighted to welcome Ashish Tambe to Social Beat, and look forward to creating effective as well as award-winning digital campaigns with him and the team. Ashish’s extensive experience and proven track record of success will add to our proven capability to drive business outcomes and win awards in the process.”

    Commenting on his appointment, Ashish Tambe said, “I am eager to contribute to the growth of Social Beat with cutting-edge creativity that will enable clients to grow their business. Social Beat has been a pioneer in digital marketing and has had several remarkable achievements to their name, and I am thrilled to be joining the team and growing along with them.”

    Ashish believes that the best creatives hinge on the smallest nuances, and believes thinking inside the box is the key to successful campaigns that benefit brands. When not thinking about work, he spends time working out to compensate for his love for fried food and sweet desserts.