ITV

Category: Media and Advertising

  • Shikhar Dhawan & QUE kickstart the #QUEaaRahaHai campaign

    Shikhar Dhawan & QUE kickstart the #QUEaaRahaHai campaign

    Mumbai: QUE, a mass premium eyewear brand, announces its newest campaign #QUEaaRahaHai with ace cricketer Shikhar Dhawan as its brand ambassador. Shikhar Dhawan took to his Instagram and announced the launch of QUE’s premium range of sunglasses with a video to his millions of followers with #QUEaaRahaHai. Co-founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, QUE focuses on providing consumers with a premium range of sunglasses. With a firm commitment to excellence, QUE aims to reinvent eyewear fashion, offering sunglasses that seamlessly blend luxury with contemporary style.

    Recently, QUE announced a strategic investment from Shikhar Dhawan, who joined the brand as a partner and brand ambassador.

     

     

    The brand is also offering ‘QUE Advantage Pass’ – a membership program offering exclusive benefits to QUE customers: 40 per cent off on sunglasses, Rs. 499/- annual plan, 100 per cent cashback as coupon code, priority customer support, and exclusive fashion deals. In addition to these benefits, QUE is excited to introduce new offers, including the chance for a meet and greet with Shikhar Dhawan himself. The QUE Advantage Pass is available now on pre-booking and the sale of the sunglasses will start from 12 June.

    QUE is on a mission to set new standards by offering high-quality, fashionable sunglasses. Inspired by their shared love for fashion and a desire to empower individuals to express their unique identity, the founders have set out to offer premium eyewear options with a focus on design, premium quality, diversity, and style.

    Speaking about the launch, Shikhar Dhawan expressed his excitement, saying, “Joining hands with QUE feels like hitting a perfect cover drive – smooth, stylish, and impactful. I’m delighted to partner with QUE to bring you a premium range of sunglasses with our campaign #QUEaaRahaHai. As someone who values style and quality, I’m proud to be part of a brand that shares those same values. QUE isn’t just about eyewear; it’s about making a statement, expressing yourself, and feeling confident. With their commitment to excellence and dedication to offering premium eyewear options, QUE is all set to redefine fashion standards in the eyewear industry.”

    Speaking on the launch QUE co-founder Shashank Saurabh said – “We are immensely proud to introduce QUE to the Indian market. Our journey began with a shared passion and a desire to offer premium eyewear options that blend style with quality. With QUE, we aim to provide sunglasses that elevate one’s look but also reflect one’s personality. QUE is more than just a brand; it symbolizes style, quality, and diversity. We are committed to offering a curated collection of distinctive designs that cater to the diverse tastes of our customers. Each pair of QUE sunglasses is meticulously crafted to ensure superior quality and comfort”.

    QUE’s sunglasses are crafted with superior materials like TR90 and metal alloys, ensuring durability, comfort, and UV protection. The brand’s commitment to offering premium quality, stylish eyewear has resonated with consumers, making QUE a preferred choice in the market.

  • Grapes appoints Akshay Bhatla as VP of growth

    Grapes appoints Akshay Bhatla as VP of growth

    Mumbai: Grapes, one of the leading integrated communication agency has appointed Akshay Bhatla as vice president of growth for SEO and organic verticals.

    At Grapes, he will take the helm of the organic vertical, where he will oversee a diverse array of functions including SEO, ASO, ORM, CRM, and advanced analytics across multiple geographies. His leadership will be pivotal in driving the exponential growth of Grapes organic department growth.

    Akshay has more than a decade of experience and in his previous stint, he served as vice president of growth & marketing at EQL Fintech where he led digital marketing, user growth and retention, product marketing, etc. Prior to this, he worked with some renowned brands like Times Internet, Meesho, Zee Media, Dainik Bhaskar and Augnito, to name a few. As a VP of growth, he will oversee the SEO and organic strategy, will align various initiatives and enable his digital capabilities to support growth at Grapes.

    Grapes founder and CEO Shradha Agarwal commented, “In today’s landscape, digital offers multiple services bringing from Tech, SEO, Growth, Creative, PR and it’s challenging to streamline the process in same growth. Whereas, clients seek a one-stop solution that comprehensively understands these services and seamlessly integrates them to develop a robust long-term strategy. With Akshay Bhatla on board, we aim to establish multiple strong verticals capable of leading each client’s specific priorities, while being connected to the overall brand and business objective, remaining aligned with the overarching strategic marketing approach that grapes offer.”

    Grapes’ VP – growth Akshay Bhatla commented, “I am honored to be a part of such a great organization. Grapes has been integral in blazing the digital marketing trail for the industry on a large scale, and it’s incredibly exciting to be a part of this team. As I take this opportunity to deliver winning growth strategies that enrich the customer experience across the board, I look forward to cherishing this industry-leading work as head of SEO and other organic channels.”

  • Fastrack launches Fleek: The party-ready watch collection that turns heads

    Fastrack launches Fleek: The party-ready watch collection that turns heads

    Mumbai: Watch and accessories brand, Fastrack, unveils its electrifying new collection, ‘Fastrack Fleek’ with a campaign film that bursts with energy and attitude. The collection features 17 watches which fuse different eye-catching elements, adding a dash of style and flair to every look.

    The campaign film is set in a surreal world, with dynamic visuals inspired by the shapes and facets of the watches. The video is a visual feast, featuring a mix of life-size props, dynamic camera movements and a lively choreography that reflects the brand’s ‘Seriously Playful’ attitude. It features the protagonists interacting with the bold shapes and each other freshly while making a serious style statement.

    The Fastrack Fleek watches are absolute head-turners! The men’s watches feature unique case shapes, edgy grooves on the dials, and an innovative sub-dial layout that gives them a dapper yet unconventional look. The women’s series is a story in glamour with studded embellishments on both the dial and bracelet, instantly grabbing the spotlight. With the sleek mesh strap and vibrant colour combinations, the collection has a perfect match for any outfit.

    Fastrack Fleek is the ultimate fashion accessory to flaunt your fashion quotient this season. Whether you’re hitting up brunches, ruling the dance floor, going on dates, or just slaying everyday life, these watches dial up your look. With prices starting at Rs 2795 and going up to Rs 6195, the collection has something for every budget and style preference.

    Get your Fastrack Fleek watch and own the party scene. Visit your nearest Fastrack store, shop online or find us at Titan World and other authorized dealers nationwide.

  • Weikfield Foods launches “Weikfield Jelly Hai Doraemon World Japan Jane Ka Ticket Contest” campaign

    Weikfield Foods launches “Weikfield Jelly Hai Doraemon World Japan Jane Ka Ticket Contest” campaign

    Mumbai: Get ready for a summer of pure magic as Weikfield Foods Pvt Ltd, the powerhouse behind a myriad of delectable food products, teams up with the beloved cartoon icon Doraemon to ignite joy and excitement across the nation! In a world brimming with choices, this dynamic partnership transcends the ordinary, promising not just products, but unforgettable experiences that will leave children beaming with delight.

    Crafted by the visionary minds at Network Advertising Pvt Ltd and captured with finesse by Invictus, this campaign isn’t just about selling jelly; it’s about teleporting lucky consumers straight into the fantastical realm of Doraemon, right in the heart of Japan! Running until 30 September 2024, this initiative isn’t your average marketing ploy; it’s a gateway to adventure.

    Introducing the “Weikfield Jelly Hai Doraemon World Japan Jane Ka Ticket Contest” – a call to all young dreamers, storytellers, and artists to unleash their boundless creativity! Participants are invited to weave captivating tales or sketch vibrant comic strips featuring Doraemon and Weikfield’s irresistible jelly. And the grand prize? A once-in-a-lifetime journey to Japan to explore Doraemon world in all its glory!

    Weikfield Foods Pvt Ltd MD Ashwini Malhotra expressed his enthusiasm, declaring, “At Weikfield, we don’t just sell products; we craft experiences that linger in the hearts and minds of our consumers. Our India’s first 100 per cent vegetarian jelly is more than a treat; it’s a portal to boundless imagination and joy. With our latest ‘Weikfield Jelly Campaign with Doraemon,’ we’re not just offering jelly; we’re offering a ticket to the extraordinary!”

    Speaking about the collaboration,  Animation International India Pvt Ltd director Bhavesh Solanki said, “Doraemon, the lovable robotic cat from the future, is thrilled to announce a delightful new partnership with Weikfield Jellies, aimed at bringing smiles and happiness to children across the nation. The collaboration between Doraemon and Weikfield Jelly represents a celebration of friendship, fun, and adventure. Now, in partnership with Doraemon, we are embarking on a journey to make snack time even more magical for children everywhere.”

    Pervin Bhesania, the mastermind behind the creative brilliance, added, “This campaign is a testament to the power of imagination and the magic of childhood. With the simple yet profound message – ‘Weikfield Jelly khaane mein bhi mazaa, Japan jaane mein bhi’ – we’re inviting consumers to embark on an exhilarating journey filled with fun and flavor!”

    With presence in over 35,000 retail outlets nationwide, along with all popular modern trade chains, ecommerce & quick commerce platforms, participating in the contest has never been easier. It’s an invitation for both Weikfield and consumers to dive headfirst into a world of wonder and excitement.

  • Freedom Healthy Cooking Oils launches new campaign ‘Are You Buying Right?’

    Freedom Healthy Cooking Oils launches new campaign ‘Are You Buying Right?’

    Mumbai: Freedom Healthy Cooking Oil introduces its new campaign ‘Are You Buying Right?’ as an extension of the campaign ‘Dhyaan-Se-Lijiye’ to spread the awareness among consumers, to check the quantity of edible oil in the one litre pouch being purchased. As per the ministry of consumer affairs, the government of India, every one litre pouch of Sunflower Oil must contain 910 grams of oil, however some brands sell one litre look alike pack with lesser quantity (850-870 grams) of edible oil in the pack.

    The campaign ‘Are You Buying Right?’ is aimed at encouraging consumers to check the quantity of edible oil mentioned on the pack before purchasing, so that they are not deceived. The campaign urges people to ‘Be Aware’ and not be tricked into purchasing a pack of oil resembling one litre pouch with less oil. It urges consumers to turn the pack and check the quantity of oil in the pack, to be sure that they are paying the right price for the quantity mentioned on the pack and safeguard themselves from falling prey to unfair practices.  The campaign also highlights the guarantee that each one litre pouch of Freedom Refined Sunflower Oil has 910 grams of refined sunflower oil.  

    Speaking on the occasion Gemini Edibles & Fats India Ltd senior VP of sales & marketing P Chandra Shekhara Reddy said, “Our campaign ‘Are You Buying Right?’ shows our commitment to consumer empowerment. We believe in informing the consumers about their rights and ensuring they understand what they’re purchasing in the market. It’s necessary for the consumers to check the quantity of edible oil in the pouch before they buy any brand of the sunflower oil, to safeguard themselves from being deceived. We at Freedom Healthy Cooking Oils Guarantee that each one litre pouch will contain 910 grams of edible oil. Our request to the consumers is to Check the quantity of oil in the pouch before you buy – Always Buy Right”.

  • “Bad ads are spam but good ads are content”: Moloco India’s Siddharth Jhawar

    “Bad ads are spam but good ads are content”: Moloco India’s Siddharth Jhawar

    Mumbai: Ad personalisation isn’t just about tailored ads, it’s about transforming them into engaging content for enhanced user experience. Moloco, a multinational adtech company pioneering machine learning, is at the forefront of this revolution. In a strategic partnership with Viacom18 and JioCinema, Moloco’s advanced capabilities are reshaping the landscape of Indian advertising.

    From combating ad fraud to leveraging 5G for programmatic innovation, Moloco is driving tangible results for advertisers while prioritising user privacy. With success stories like Zupee’s 5x growth and significant user jumps for Rummytime, Moloco’s vision for India extends beyond market growth—it’s about fostering innovation and empowering businesses to thrive in a dynamic digital ecosystem.

    Indiantelevision.com caught up with Moloco India general manager Siddharth Jhawar to talk about growing concerns about ad fraud and privacy in the Indian market, the future of programmatic advertising in India, and much more…

    Edited Excerpts:

    On Moloco addressing growing concerns about ad fraud and privacy in the Indian market

    We believe that complete transparency, constant vigilance, & working with trusted partners are critical to ensuring that advertisers and customers are protected from fraud and privacy concerns.

    Moloco ads reports advertising spends to the most granular level, which empowers advertisers to pressure-test the quality of their traffic for any suspicious activity. For instance, we capture timestamp data and then analyze whether the time taken between viewing an ad, clicking on it, installing an app, and making a purchase are coherent with expected customer behaviour. It certainly helps if an advertiser works only with reputed channels, because it minimizes the risk of fraudulent activity.

    First-party data is critical for a machine learning engine to become intelligent in identifying high-value users of an advertiser. Hence it becomes even more important to adopt the highest standards of safety and privacy to help companies grow while ensuring their customers’ privacy.

    On Moloco envisioning the future of programmatic advertising in India, with the advent of 5G

    Moloco ads processes seven million requests per second. We take 14 milliseconds to make a deep neural network prediction. Building this kind of infrastructure has taken us more than a decade, and it helps that network speeds are improving. The advent of 5G will support the nature of innovation that we do in terms of speed and efficiency of computational infrastructure.

    On Moloco’s approach to ad personalisation and its impact on user experience

    Bad ads are spam but good ads are content. If an ad can be hyper-personalised to a user and their context, it improves the customer experience and also gives better returns to an advertiser.

    The trends we see today are that customers want great but inexpensive service without being bombarded with ads, advertisers want maximum returns on every rupee spent, and platforms want to grow fast while also being profitable. Personalized ads address these needs by enhancing the customer experience, delivering measurable outcomes to advertisers, and boosting advertising revenue for platforms. But this is easier said than done. There are almost five billion internet users in the world today. We can not expect any two customers to be exactly the same. But when the scale is massive, 1-1 targeting becomes computationally tough. This is when companies need world-class machine learning systems to support them. Moloco uses machine learning that works on an advertiser’s first-party data and helps them show hyper-personalised ads to users while also optimising bid prices and probabilities in real-time – that is tough, but when done right, can be valuable to both advertisers and customers.

    On the strategies that Moloco employs to effectively integrate in-game and mobile advertising for maximum engagement

    Showing relevant and hyper-personalised ads to a user on a gaming app improves their engagement levels on the app. India’s gaming industry makes about one-fifth of its revenue from in-app advertising, and this trend is expected to grow further.

    On Moloco’s approach to operational machine learning and its significance in optimising ad campaigns

    Operational machine learning is special in four ways – it is autonomous, it involves real-time predictions, it can work at massive scale, and it is highly adaptable to the context. While machine learning and artificial intelligence have become household terms now, building an operational machine learning system at scale is a problem that very few companies in the world have effectively cracked.

    We use this operational machine learning system to train on an app’s first party data, identify high-value users, and efficiently bid for them on the open internet – this helps the app acquire more high-value users which can grow their revenue and profitability.

    On Moloco’s partnership with Viacom18 and JioCinema exemplifying its commitment to revolutionising the ecosystem in India

    Viacom18 is building one of the largest streaming platforms in the world and we are proud to be their ad-tech partners. The platform has immense scale and saw 32 million concurrent users during IPL 2023 – we use Moloco’s machine learning and ad-serving capabilities to serve relevant ads at astronomical scale on JioCinema.

    On any success stories or case studies where Moloco’s solutions have driven tangible results for advertisers in India

    Within a matter of 18 months, we have created a measurable impact on several industries and digital platforms in India. Moloco ads works with nine of the ten largest gaming apps in India and we have driven high-quality user growth for them. Our partner Zupee attained 5x growth and 3x return on ads spend targets using our ML engine. Rummytime from the Gameskraft group saw a significant jump in their high-value users. We also used our monetisation solution for CityMall to help them build an in-house advertising business and increase ROAS by 900 per cent. There are over 40 apps who have benefited from Moloco’s machine learning in India.

    On Moloco’s plan to further expand its footprint and partnerships in the Indian market moving forward

    India is a unique region for Moloco. Not only is the India market a small yet fast-growing region, India is also emerging as an innovation hub of Moloco. The entrepreneurial activity and scale in India make it an exciting place to develop machine learning products. For this reason, we are also building a global engineering centre in Bangalore, so that we can build products in India that can be scaled to the rest of the world.

  • 22feet Tribal Worldwide’s latest campaign for BGMI celebrates quick gameplay

    22feet Tribal Worldwide’s latest campaign for BGMI celebrates quick gameplay

    Mumbai: 22feet Tribal Worldwide has unveiled their new campaign for BATTLEGROUNDS MOBILE INDIA (BGMI), KRAFTON India’s popular battle royale game, titled ‘Hai Thoda Time, Play Thoda BGMI’. The hilarious campaign highlights BGMI’s range of quick gameplay modes, tailored for the evolving needs of modern gamers.

    In response to the growing demand for shorter, more dynamic gaming experiences, the campaign recognizes the contemporary challenge of time constraints faced by gaming enthusiasts. ‘Hai Thoda Time, Play Thoda BGMI’ showcases how seemingly insignificant moments in everyday life can create opportunities for playing the whole new line-up of immersive Quick Game Modes on BGMI.

    BGMI became a sensation in India banking on its highly viral and long Battle Royale mode. While this mode remains the most popular in BGMI, the campaign highlights the array of quicker game modes available in the game.

    KRAFTON India associate director of marketing Srinjoy Das said, “Cutting clutter when you are talking about something as mundane as lack of time is tough. For this campaign, we found the scripts to be remarkably funny, and brings out a very dramatic set of circumstances that piques strong curiosity and ensures high video completion rates. We hope our fans love the beautifully directed films as much as we do.”

    22feet Tribal Worldwide creative head Vishnu Srivatsav said, “We were seeking the most precious commodity in the known universe, time. And not a large amount of time, but a tiny sliver of it. But we know that every second of free time that people get is a gift from the universe. So we went ahead and made films that showed the amount of things that needed to happen for anyone to get just a little bit of time.  We worked on the crazy, yet plausible set of events that lead to you getting a little bit of time for BGMI’s quick game modes.”

    The campaign features a series of three quirky films that explore the unexpected pockets of free time, or “thoda time,” that are perfect for enjoying BGMI’s quick game modes. The humorously absurd scenarios depict the butterfly effect triggered by minor events, ultimately leading to characters finding the perfect short break to play BGMI, because these quick game modes can be fired up anytime, anywhere.

    The first film shows a dramatic showdown as ‘Kutty Gangster’ follows a lovesick gangster whose plan to eliminate his rival backfires hilariously, causing enough chaos to delay a nearby cab on the street.

    ‘A Fishy Tragedy’ depicts the chaotic chain reaction set off by a dead fish and a mischievous cat, leading a professor to miss the bus and get late for class.

    In ‘Record Breaker’, we see Sushil break an unusual record of bursting the most balloons ever. Now celebrating this feat leads to a boss delaying his meeting due to some pigeons. How all this ties together is the delight in this film.

    All three bizarre scenarios ultimately lead to the characters enjoying the Quick Game Modes on BGMI.

    . Raja Ne Rani Ka Dil Churaya Kya?

    . Sharma Ji Aur Goldie Ki Kahaani

    . Sushil Bantai Aur Birdie Ki Kahaani

  • Bail Kolhu’s #ChunoSahi campaign breaks the internet with unprecedented reach and impact

    Bail Kolhu’s #ChunoSahi campaign breaks the internet with unprecedented reach and impact

    Mumbai: Bail Kolhu has set a new benchmark with the #ChunoSahi campaign. The innovative campaign has captivated audiences across the nation, distinguishing itself with a resonant narrative and outshining other election-related campaigns with its extraordinary reach and impact.

    In a landscape crowded with election-related campaigns, #ChunoSahi stands out as unique. The leading FMCG company is proud to be the only brand to introduce an initiative focused on making informed voting choices rather than simply voting, setting a new standard in consumer engagement and civic awareness.

    The campaign’s digital footprint is nothing short of remarkable. Across all platforms, the campaign amassed over 48 million views, 558,038 likes, 28,909 shares, and 10,651 comments. These impressive numbers highlight the campaign’s widespread appeal and its effectiveness, both in the kitchen and at the ballot box. The campaign was also released on national TV and radio channels.

    The creative force behind the #ChunoSahi campaign is Leads Brand Connect. The full-service creative brand marketing agency ideated and executed the three different ad films for the initiative.

    The impactful campaign, which intricately weaves humour and societal responsibility, has transcended the boundaries of traditional advertising. It has sparked a significant dialogue about the importance of making informed decisions, not only as consumers but also as responsible citizens. This pioneering approach has not only differentiated BL Agro from other brands but also cemented its position as a leader in both the FMCG sector and social advocacy.

    BL Agro MD Ashish Khandelwal expressed his pride in the campaign’s achievements: “At BL Agro, we have always believed in fostering a society where citizens are actively engaged in shaping their future. The #ChunoSahi campaign reflects our commitment to authenticity and responsibility. It is heartening to see how this initiative has inspired people to think critically

    about their choices and take actions that are informed and not rote. We are proud to be the only FMCG company to have launched such a concept during this crucial election period.”

    Leads Brand Connect managing director Richa Khandelwal, shared her thoughts on the campaign’s success: “The impact of #ChunoSahi has been phenomenal. Our goal was to create a narrative that resonates deeply with the audience, urging them to reflect on their choices. We are thrilled with the positive reception and the thoughts and conversations it has generated. The campaign once again proves that there is driving power in creative storytelling to bring about social change.”

    The resounding success of #ChunoSahi highlights the influence of innovative storytelling and its ability to fuel meaningful engagement. As Bail Kolhu continues to push the boundaries of marketing, it remains committed to delivering impactful movements that foster positive change.

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  • Sanjay Mishra joins Jindal Stainless as the new CDIO

    Sanjay Mishra joins Jindal Stainless as the new CDIO

    Mumbai: India’s leading stainless steel manufacturer, Jindal Stainless, announced the appointment of Sanjay Mishra as its new chief digital and information officer (CDIO). Mishra comes with nearly three decades of experience in digital and information technology. At Jindal Stainless, he will be responsible for spearheading strategic digitalisation and transformation initiatives aimed at making the organisation a digital powerhouse.

    Speaking on the appointment, Jindal Stainless MD Abhyuday Jindal said, “Embracing digitisation and prioritising information security are not just trends; they’re essential to the growth and sustainability of our organisation. As our new CDIO, Mr Mishra will help us envision a future where we are heralded as the flagbearers of technological innovation in the industry. I am certain that his contributions will boost our efficiency, ensure company-wide data integrity and safeguard our valuable assets.”

    Prior to joining Jindal Stainless, Mishra has worked at renowned global organisations, including IBM, GE, and L&T. During his tenure, he played a pivotal role in spearheading the development of core commerce products, overseeing the implementation of ERPs for global clientele, and leading the development of one of the largest in-house developed ERP & analytics platform. He holds an M.Tech in Industrial Management from IIT Kanpur and earned his B.Tech in Civil Engineering from KNIT Sultanpur.

    Commenting on his new role, Mishra said, “I am thrilled to join Jindal Stainless at such a pivotal moment in its digital transformation journey. With the organisation’s steadfast commitment to innovation and a clear focus on information security, I am excited to lead the charge in augmenting the company’s technological capabilities, while driving growth, streamlining processes, and elevating Jindal Stainless to new heights of success.”