ITV

Category: Media and Advertising

  • Bright Outdoor Media announces strategic expansion

    Bright Outdoor Media announces strategic expansion

    MUMBAI– Bright Outdoor Media Ltd (BSE – 543831) announces its strategic foray into a diverse suite of media and marketing services. With a legacy spanning over four decades and a reputation for iconic billboard campaigns, Bright is now extending its reach far beyond traditional outdoor advertising.

    The company is significantly broadening its offerings to include Television, Print, and Radio Campaigns, Mall and Multiplex Advertising, Cinema and In-Film Branding, Events & Exhibitions, Celebrity & Talent Management, BTL Activations, Digital & Social Media Management, Public Relations, Corporate Gifting, Ad Film Production and Creative Services.

    To deliver excellence across these newly launched verticals, Bright Outdoor Media has assembled an experts team comprising seasoned professionals with deep expertise across media, marketing, and event management domains. Scheduled to commence operations from July 15, 2025, this expansion represents a bold and forward-looking strategic vision—aimed at transforming Bright into a full-spectrum marketing and branding partner. By offering end-to-end promotional and communication solutions under one unified brand, the company is committed to delivering integrated, high-impact campaigns across every consumer touchpoint.

    In addition to its media expansion, Bright Outdoor Media is also sharpening its focus on the real estate sector, aiming to unlock new growth opportunities and build long-term value through strategic developments and asset optimization.

    This move represents a significant milestone in Bright’s journey, reinforcing its commitment to innovation, integration, and leadership in the ever-evolving media landscape. By providing seamless engagement across touchpoints from billboards and digital screens to multiplexes, events, and beyond—Bright Outdoor Media is poised to redefine how brands connect with their audiences.

    Commenting on the development, Bright Outdoor Media Ltd CMD Dr. Yogesh Lakhani said, “At Bright Outdoor Media, we have always believed in staying ahead of the curve. Our leadership in the Out-of-Home (OOH) advertising space is a result of decades of trust, innovation, and an unwavering commitment to delivering high-impact visibility in the public domain. Today, as we step into newer territories such as Event Management, Celebrity Engagement, Public Relations, and multi-channel advertising, our vision is to carry forward that same legacy of excellence into these high-growth and dynamic segments.

    This strategic expansion is a natural progression of our brand’s journey. It reflects our intent to evolve with the changing needs of the market and offer clients a truly integrated marketing experience. By leveraging our existing infrastructure, decades of expertise, and deep-rooted client relationships, we are confident in our ability to create synergies across platforms—from traditional billboards and digital displays to red-carpet events, cinema advertising, and radio campaigns.

    We have put together a highly skilled and experienced team to lead these verticals, ensuring that every solution we deliver is impactful, relevant, and aligned with the brand objectives of our clients. This marks a transformative chapter in our journey.

    We are enthusiastic about the road ahead and remain committed to generating long-term value for our clients, partners, and stakeholders through innovation, integration, and excellence at every step.”

  • Tecno’s latest brand film celebrates spirit of hustle that powers everyday India

    Tecno’s latest brand film celebrates spirit of hustle that powers everyday India

    MUMBAI: What keeps India running? Not just machines or metros, but millions of unseen hands and tireless spirits who show up, day after day, with grit and determination. Tecno Mobile, focused on delivering strong network connectivity across every corner of India, highlights why this mission matters, has launched its new brand film — ‘India, Stop At Nothing’ — as a powerful tribute to the everyday doers and silent heroes of the nation.

    From the early morning rhythm of dabbawalas in Mumbai to artisans stitching dreams with every thread, from fishermen braving the tides to street vendors hustling through crowded lanes — this film captures the real pulse of India. It is not a glossed-over reel of ambition but a raw, honest celebration of the people who make this country breathe, move, and thrive.

    Shot entirely on real locations with real people — not actors — the film avoids artificial grandeur in favour of genuine, moving moments. It shows life as it is: hardworking, hopeful, and relentlessly forward-moving. Through it all, Tecno smartphones appear subtly, yet meaningfully, as tools of empowerment — supporting lives with features like vernacular AI, superior connectivity, and user-friendly innovation that’s made for real-world challenges.

    “At Tecno, we believe that technology should serve people — not the other way around,” said Tecno India CEO Arijeet Talapatra. “This film is more than a brand message. It’s a salute to those who Stop At Nothing. The dreamers. The doers. The resilient backbone of India who inspire us every single day. This is our promise to them — to keep building smartphones that meet their needs, their aspirations, and their journeys.”

    Embed: Watch the film. 
     

     

  • cult asks members to ‘do nothing’ this National Lazy day

    cult asks members to ‘do nothing’ this National Lazy day

    MUMBAI: In a world that celebrates “rise and grind,” cult is pressing pause, literally. This National Lazy Day, the brand has launched a playful yet purposeful campaign, ‘cult Do Nothing Class’, to spotlight an often-ignored truth in the fitness conversation: real progress needs rest.

    The campaign is built on a simple insight that while people are increasingly tracking their workouts, steps and personal bests, far fewer take time to recover. They tend to ignore the fact that recovery is when the body actually repairs, adapts and grows stronger. With the ‘cult Do Nothing Class’, the brand is turning the spotlight on intentional rest, positioning it not as a break from fitness, but as a crucial part of the journey.

    The brand film opens inside a cult centre, where members arrive ready for their usual high-energy group workout. Instead, they walk into hammocks, bean bags and trainers in loungewear. No warm-ups, no squats, no burpees. Just breathing, sipping tea, relaxing in massage chairs or quietly unwinding. This is accompanied by cheeky signages like, “We’ve put a hard limit on effort today”, “Shoes off. Rest on” and “Unleash your chill.”

    cult head of brand marketing Siva Kumar Pedhapati said: “Fitness today is often linked with action, intensity and achievement. But recovery is equally important. That is where the real growth happens. With this campaign, we wanted to remind people that rest is not laziness, but an essential part of progress. We hope that it encourages individuals to embrace balance in their fitness and wellness journeys.”

    The phygital campaign came alive not just online, but in cult centres across Bengaluru, Delhi, Mumbai and Hyderabad. Around 1,000 members in 30 centres took part in the ‘cult Do Nothing’ classes, swapping their regular workouts for light, mindful movement and guided relaxation

    This campaign quickly sparked social conversations, gaining momentum online as influencers joined in, lauding cult for challenging the conventional ‘always-on’ fitness narrative and reinforcing the importance of reset and recovery as an essential part of a sustainable fitness journey.

    By leaning into the irony of “celebrating” Lazy Day, cult aims to start a larger conversation in India’s always-on culture, especially among urban professionals who live in high-pressure environments, about why rest is as important as repetitions.

    “Progress and community are at the heart of cult, and we’ll continue to drive conversations that challenge fitness stereotypes and celebrate movement,” Siva said.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

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  • FTA Global adds AI-powered punch with Rohit Salian as VP brand & strategy

    FTA Global adds AI-powered punch with Rohit Salian as VP brand & strategy

    MUMBAI: When creativity meets code, the sparks can light up a brand. That’s the bet FTA Global is making with the appointment of Rohit Salian as vice president for brand & strategy, a role that also hands him the reins of the company’s freshly minted FTA Creative Labs. The new-age marketing company wants to rewire how campaigns are imagined, merging human imagination with artificial intelligence to craft brand stories that are scalable, insight-rich and, in their words, “future-defining.”

    Salian, with over 12 years in the advertising trenches, has worn multiple creative and strategic hats at NP Digital India, Oliver+, Creative Land Asia and others. His portfolio packs heavyweight campaigns from the brand revamp of Standard Chartered India to Reliance Jio’s blockbuster launch plus Effies for Good-winning work.

    In his dual mandate, Salian will shape FTA Global’s brand playbook while building Creative Labs into an innovation hub that treats AI not as a threat, but a collaborator. “We’re building a space where campaigns are not just made, but imagined differently with speed, scale and soul,” he said.

    FTA Global founder & MD Senthil Kumar Hariram calls the move “transformative,” adding that Salian’s mix of brand ecosystem know-how and creative vision will “push boundaries and redefine the way brands communicate in a digital-first world.”

    If all goes to plan, FTA Global won’t just ride the AI wave, it’ll be busy teaching it how to surf.

  • Anirban Mozumdar joins TBWAIndia as chief strategy officer

    Anirban Mozumdar joins TBWAIndia as chief strategy officer

    MUMBAI: TBWAIndia announced the appointment of Anirban Mozumdar as its chief strategy officer. Anirban brings with him nearly three decades of expertise in branding, advertising and communications, further strengthening the agency’s reputation for delivering disruptive brand strategies and experiences. He will report to TBWA India CEO Govind Pandey.

    Anirban’s 28-year career spans diverse roles – account management, strategic leadership, and entrepreneurship. At Leo, he spearheaded P&G brands, notably amplifying Tide’s ‘Surprising Whiteness’ across ASEAN. As an entrepreneur, he collaborated with HCLTech and Intuit globally.

    He also transformed chlorophyll into a full-service consultancy. Most recently, as Havas India’s chief strategy officer, he led brand strategy for major clients like Reckitt and Burger King. Inherently aligned with TBWA’s disruptive spirit, Anirban brings a sharp, future-facing lens to brand strategy, helping businesses lead with purpose and clarity.

    “Anirban has built brands across categories ranging from consumer electronics and FMCG to industrial products. His diverse experience spanning regional roles for P&G, entrepreneurial brand consulting leadership at chlorophyll, and work across B2C, B2B and D2C sectors, gives him a unique ability to blend data‑driven insight with creative thinking. I’m thrilled to welcome Anirban as our chief strategy officer. His strategic acumen will help TBWAIndia push boundaries and deliver disruptive, results-driven work for our clients,” said Pandey.

    Speaking on his new role, Anirban said, “To be at The Disruption Company at this time when disruption is rife, truly feels like being at the right place at the right time. I am looking forward to building business through brand and purpose, deepening our relationships and bringing my recent experience on technology brands and brand consulting to build reputation through results.”

    Beyond work, Anirban is a closet poet and an amateur crooner. He loves etymology, language and starts each morning with Wordle.

  • Infectious Advertising hires Divesh Mehta and Kiran Salkar for key roles

    Infectious Advertising hires Divesh Mehta and Kiran Salkar for key roles

    MUMBAI: Infectious Advertising has just doubled its dose of creative and strategic medicine and the side effect could be potent campaigns. The independent agency has onboarded two industry veterans: Divesh Mehta as associate vice president planning and Kiran Salkar as creative director for art, bolstering both its brand strategy muscle and design flair.

    Mehta, who clocks in nearly 15 years in marketing communications, was a founding member of an omni-channel apparel brand that shook up casual wear retail. His advertising innings have spanned BFSI, finance, hospitality, pharma and heavy industry, all with the belief that “the right strategic intervention can transform client business.” On his move, Mehta said Infectious’ work is “both rooted and refreshing the kind of energy I want to be part of.”

    Salkar also brings over 15 years of adland experience, leading campaigns for marquee brands like Lux, Sunsilk, BMW, Tata Motors, Parle, Taj, SBI and Orra. An illustrator at heart with a photographer’s sensibility, he’s known for marrying bold aesthetics with brand storytelling. “I’m excited to join Infectious and look forward to doing some kickass work,” he said, adding that he’s been following the agency’s work “for a while” and likes what he’s seen.

    Co-founders Nisha Singhania and Ramanuj Shastry called the duo’s arrival a shot in the arm: “Both bring the attitude and skill sets needed to take Infectious to the next level.” With Mehta’s strategic scalpel and Salkar’s visual sizzle, the agency looks set to turn more heads and maybe win a few more awards in the months ahead.

  • MP Morgan Capital signs Nikhil Singhal to script global media strategy

    MP Morgan Capital signs Nikhil Singhal to script global media strategy

     MUMBAI: MP Morgan Capital has added a new chapter to its growth story and it comes with a media twist. The Singapore-based strategy management and corporate advisory firm has brought on board Nikhil Singhal as its global strategic media advisor, tasking him with steering its communications game across the Middle East, London, and Singapore.

    The appointment is more than just a title shuffle. Known for his expertise in public relations and image management, Singhal is expected to sharpen MP Morgan Capital’s corporate media services and give its global outreach a decisive edge. For a firm operating in some of the world’s most competitive financial hubs, that could mean turning strategic insights into headline impact.

    “This partnership will be a game-changer for Vigor Media Worldwide,” said Singhal, referring to his own media venture. “It will allow us to accelerate plans to strengthen and expand our offerings to both Indian and overseas clients.”

    For MP Morgan Capital, the move signals a doubling down on its advisory capabilities pairing financial acumen with media mastery. With Singhal’s appointment, the firm is positioning itself not just to navigate global markets, but to tell its story with the precision of a pressroom and the punch of a boardroom.
     

  • Brand Street Integrated launches ‘BSI Flash’

    Brand Street Integrated launches ‘BSI Flash’

    MUMBAI: Brand Street Integrated announced the launch of BSI Flash, a dedicated division focused exclusively on strategic product sampling and trial programs.

    At a time when consumers are craving experiences over advertisements and trials over assumptions, BSI Flash promises to elevate the sampling game with smarter strategies, sharper targeting, and measurable impact.

    F.L.A.S.H. stands for: Feel → Listen → Act → Sample → Harness.

    A methodology that reflects the division’s human-first, insight-led approach to sampling.

    “With BSI Flash, we’re not just putting samples in our hands. We’re creating micro-moments of brand discovery, where consumers can experience a product in the right setting, at the right time, and in the right way,” said Brand Street Integrated CEO Surendra Singh. “From bustling modern trade outlets to hyperlocal residential societies and even transit hubs, BSI Flash has the planning precision and execution muscle to deliver results that go far beyond reach.”

    BSI Flash is designed to cater to a wide range of industries, from FMCG and personal care to health, wellness, and beverages – using a category-first lens. Every program is customized to fit the nuances of product usage patterns, audience segmentation, and contextual timing.

    Whether it’s sampling a health drink during morning commutes or introducing skincare essentials in women-centric community spaces, BSI Flash combines deep market understanding with operational agility.

    One of the key strengths of BSI Flash lies in its trained foot soldiers, promoters who do more than distribute. They engage. They educate. And most importantly, they convert. Backed by technology-driven real-time reporting, brands get access to live insights, feedback loops, and performance analytics, allowing them to optimize campaigns on the go.

    From modern trade and general trade retail environments to RWAs, corporate parks, transit zones like railways and airports, and even large-scale festivals or influencer-led drops. BSI Flash is equipped to take brands to where the consumers are.

    “We see sampling not as an afterthought but as a critical brand touchpoint,” added Brand Street Integrated national sampling head, Alok Rai. “With BSI Flash, the goal is simple: deliver not just products, but experiences that linger and lead to purchase.”

  • The International Advertising Association (IAA) inducted Prasoon Joshi into the hall of fame

    The International Advertising Association (IAA) inducted Prasoon Joshi into the hall of fame

    MUMBAI: McCann Worldgroup India of McCann Worldgroup Asia Pacific chairman, CEO and chief creative officer, Prasoon Joshi joins a globally esteemed group of individuals recognised for shaping the future of marketing and communications.

    Established to celebrate pioneers who have advanced the advertising profession and inspired generations, the International Advertising Association (IAA) Hall of Fame includes among its ranks the industry’s most respected figures.

    Inductees are selected by a global panel based on their lifetime achievements and their influence on the direction of marketing communications in their region and beyond. The induction acknowledges Joshi’s extraordinary contributions as an industry leader, cultural commentator, and voice of purposeful storytelling in India and beyond.

    The IAA Leadership Awards Hall of Fame honoured Prasoon Joshi for his exceptional and multifaceted contributions across advertising, film, music, and public service; for visionary campaigns that blend creativity, culture, and emotion; for shaping Indian cinema and storytelling with poetic depth; for transformative leadership as CBFC chairperson; for championing social causes; and for inspiring meaningful change in the industry.

    Known for his deep sensitivity to social issues and his ability to elevate brands through human insight and emotion, Joshi has earned acclaim for work that consistently blends creative bravery with cultural integrity. Joshi’s career spans more than two decades across Advertising, Cinema, Music, Literature, and policy.

    In response to the honour, Joshi said, “Being inducted into the IAA Hall of Fame is a privilege and affirms what I have always believed: communication and creativity are not mere marketing tools – they are forces that shape perspectives and inspire thought. Advertising, in particular, both mirrors, and shapes popular culture. To be recognised alongside those who have defined the spirit of our industry is an honour and reminder of the responsibility to keep pushing the boundaries of ideas and impact . My thanks to the IAA and to the collaborators who have been part of this journey.”

  • No brother? No problem: This Raksha Bandhan do it the Godrej way with #WorkSibilings

    No brother? No problem: This Raksha Bandhan do it the Godrej way with #WorkSibilings

    MUMBAI: Raksha Bandhan has always celebrated the sacred chaos of siblinghood, the fights, the food thefts, the unspoken loyalty. But in today’s world, that bond is becoming rarer. Many of us don’t live in the same city, or even the same country, as our siblings anymore. With changing family dynamics or preferences leaning towards single children, an increasing number of children are growing up without siblings at all. A 2023 YouGov-Mint-CPR Millennial Survey said that among urban millennials in India, 47 per cent wanted only one child.

    At the same time, our workplaces have become our second homes. We spend more hours with colleagues than we do with friends or family. In that proximity, real bonds form, ones that go beyond job roles and coffee chats. We’ve all heard of “work spouses”, but what about the “work sibling”? The one who teases you endlessly in meetings, finishes your half-written decks, steals your snacks, and always has your back.

    This Raksha Bandhan, Godrej Industries Group (GIG), through its brand agnostic lifestyle platforms Godrej L’Affaire and Vikhroli Cucina, introduces a delightful campaign for the modern professional: ‘The Work Sibling – India’s New Badge of Workplace Bonding’

    Through a tongue-in-cheek digital film and an interactive social media activity, the campaign invites working professionals to “adopt” their favorite colleagues as official work siblings. From stealing your snacks to roasting your ideas (with love, of course), this satirical campaign brings the chaotic joy of siblinghood right into the workplace.

    https://youtube.com/shorts/ezSw3qMcQQY?si=M33hbyUlctaBYt6A 

    Set up like a parody infomercial, the film hits nostalgic notes from loud typers and pineapple-on-pizza debates to desk fights and lunch thefts, it turns everyday office chaos into classic sibling moments. This Raksha Bandhan, celebrate your ‘work sibling’ the colleague who roasts you in 4K but backs you in every pitch. Tag them with a message, and a personalised e-Rakhi card will quietly slide into their DMs because what’s Raksha Bandhan without a bit of emotional blackmail?

    The campaign sparked a wave of hilarious confessions and shoutouts, as professionals shared their own work sibling moments on the campaign comments section.

    Commenting on the campaign, Godrej Industries Group chief communication officer, Sujit Patil said, “With ‘The Work Sibling’, we wanted to celebrate the everyday bonds that make workplaces feel more human. At Godrej, we have always believed that strong teams are built on beautiful bonds of friendship and understanding, not just roles. This campaign reflects our continued focus on employee wellbeing, and we hope it brings a little joy to offices across the country by encouraging people to appreciate colleagues who feel like family.”