ITV

Category: Media and Advertising

  • Chai Sutta Bar-backed Maatea announces its new initiative ‘Chai Bole to Maatea’

    Chai Sutta Bar-backed Maatea announces its new initiative ‘Chai Bole to Maatea’

    Mumbai: Maatea, the latest venture by Chai Sutta Bar, announces its new initiative, ‘Chai Bole to Maatea’. This heartwarming initiative brings together Indore-based influencers and their mothers to share stories, gossip, and their love for Maatea over a cup of tea. ‘Chai Bole to Maatea’ highlighted the special bond between mothers and their children, emphasising the simple yet profound joys of sharing a cup of tea. Maatea’s social media pages also posted videos of Influencers with their mothers.

    Chai Sutta Bar co-founder Anand Nayak expressed his enthusiasm for the initiative – “Tea has a unique way of bringing people together, and with ‘Chai Bole to Maatea,’ we want to celebrate the cherished moments between mothers and their children. We are delighted to see influencers in Indore embracing this initiative and sharing their personal stories over Maatea.”

    Chai Sutta Bar co-founder Anubhav Dubey added, “The essence of Maatea lies in creating memorable experiences around tea. ‘Chai Bole to Maatea’ is a tribute to all mothers and the irreplaceable bond they share with their children. We are thrilled to provide a platform for these heartfelt conversations.”

    Chai Sutta Bar director Rahul Patidar stated, “We are proud to launch ‘Chai Bole to Maatea’. This initiative is about more than just drinking tea; it’s about honouring the beautiful tradition of tea drinking and the special relationships it fosters. Tea has always been a symbol of warmth, comfort, and connection. Through ‘Chai Bole to Maatea,’ we want to celebrate these timeless values. By bringing together influencers and their mothers, we aim to create a space where people can slow down, appreciate the moment, and share their personal stories.”

    As part of the initiative, influencers shared their experiences on social media, showcasing their special moments with their mothers and highlighting the role of Maatea in their lives. This campaign aims to inspire others to take a moment to sit down with their loved ones and enjoy the simple pleasure of a cup of tea.

    Maatea aspires to offer the finest tea experience in the country. Sourcing the best tea leaves from the lush gardens of Assam and West Bengal guaranteeing unparalleled freshness and flavour. The team behind Maatea is truly excited to introduce a tea that they believe will become a favourite among tea lovers.

  • Goafest 2024 welcomes 50 Plus partners for the 17th edition

    Goafest 2024 welcomes 50 Plus partners for the 17th edition

    Mumbai: South Asia’s premier advertising and marketing festival, Goafest 2024 now unveils supporting partners for its 17th edition. Scheduled to take place from May 29 to 31, 2024 at The Westin Mumbai, Powai Lake, Goafest continues to drive interest for curated integrations and engagement from an array of brands. Supporting Goafest 2024 as the ‘Co-presenting’ partner is Snapchat along with WhatsApp as the ‘Technology Partner’, and Hindustan Times as the ‘Digital Partner’.

    Given the festival’s popularity and scale, 50 brands and platforms have partnered with Goafest 2024 for various integrations. From welcoming brands including Tata Motors, Mondelez, ITC Foods, Britannia, Guinness World Records, NoBroker, and MakeMyTrip, to platforms like ShareChat, Sony Liv, Flipkart Ads, Amazon Ads, Spotify, MiQ, The Trade Desk and Whisper Media, Goafest 2024 continues to cement its position as the most sought-after creative festival in South Asia.

    Additionally, broadcasters, publishers and content studios including ABP News, Amar Ujala, Dainik Bhaskar, Dainik Jagran, Dangal TV, Disney Star, Eenadu, Femina, Flowers TV, Goldmines Telefilms, Malayala Manorama, Mathrubhumi, News18 Network, Radio City, Rajasthan Patrika, Sakal Media, Sakshi, Sri Adhikari Bros, Sun TV, The Hindu Group, TV9, Viacom18, Vijayavani and Zee Media have also partnered with Goafest 2024 in different calibres.  PepsiCo, Kingfisher, and Pernod Ricard continue their long-standing association with Goafest as Beverage Partners.

    Speaking on these partnerships and engagements, Prasanth Kumar, President of the Advertising Agencies Association of India (AAAI) and CEO of GroupM, South Asia said, “We are delighted to have Snapchat as our Co-presenting Partner, WhatsApp as our Technology Partner and Hindustan Times as our Digital Partner, for Goafest this year. As South Asia’s largest creative fest, Goafest’s incredible significance continues to attract brands and advertisers, presenting them with an opportunity to deepen their engagement with the industry at large. On behalf of the organizing team, we welcome and are very thankful to all our partners and look forward to forging successful long-term associations that celebrate creativity, foster knowledge and thrive with adaptability.”

    Drawing over 2000 industry professionals each year, Goafest 2024 is co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC). Goafest has cemented its position as the definitive festival for the advertising and marketing industry over the last decade.

    For more details on delegate registration, partnership opportunities, masterclasses, talent initiative ‘Advertising Rocks’ and more, visit goafest.com 

  • “This campaign resonates with loyal JK Maxx users”: JK Maxx Paints’ Nitish Chopra

    “This campaign resonates with loyal JK Maxx users”: JK Maxx Paints’ Nitish Chopra

    Mumbai: JKMaxx Paints, a wholly owned subsidiary of JK Cement Ltd, recently launched their breakthrough campaign, #SingleBrandSharmaJi, featuring actor Jimmy Shergill. This campaign highlights the company’s unwavering dedication to quality and its transformative impact on homes across India, building on the 20-year legacy of trust and excellence established by JK WallMaxX Wall Putty.

    Indiantelevision.com caught up with JK Maxx Paints (JK Cement Ltd) Dy. business head Nitish Chopra to know more about the campaign.

    Edited Excerpts:

    On the thought process behind launching this campaign

    JK WallMaxX has been living up to its reputation of being the undisputed brand leader and vanguard of beautiful walls & homes; and now, that same trust extends to JK Maxx Paints, which promises to spread ‘Colours of Joy’ in the lives of our valued customers.

    On the overarching idea behind the campaign, including the creative process and overall execution

    The idea of a home for our consumers is very emotional and it is also a creative expression that is reflective of the consumer’s taste and preferences. The journey of the creative process began with a key customer insight that apart from functional benefits like coverage, sheen, durability, etc, trust is the ultimate driver of brand choice. With our brand ethos of trust and excellence built over the years with JK WallMaxX, the idea of Single brand Sharma ji was born.

    On the #SingleBrandSharmaJi campaign reflecting JK Maxx Paints’ dedication to quality and excellence

    For over two decades, JKC WallMaxX Wall Putty has led the market with its unwavering commitment to quality, transforming homes across India. With wide reach, strong recognition, and robust R&D, JKC WallMaxX has earned nationwide trust of consumers, channel partners and influencers alike. Now, with JK Maxx Paints we have further enhanced our home beautification solutions portfolio. This campaign resonates with loyal JK Maxx users. Sharma Ji, as a discerning consumer, symbolizes trust and excellence, relying on JK WallMaxX putty and now, on JKMaxx Paints, for his home painting needs.

    On the thought process behind choosing Jimmy Shergill’s character, and how well do you think he connects with the masses and conveys the desired message

    #SingleBrandSharmaJi campaign is aimed at JK WallMaxX customers who value trust and consistency. The character Sharma ji, portrayed by Jimmy Shergill resonates with a typical Indian consumer who is smart and careful about his decisions. Winning their trust is not easy, but with JK WallmaxX we have been doing it for 20 years. The campaign underlines the reliability of JK Maxx Paints as the go-to choice brand for home beautification requirements.

    On the impact that you anticipate from this campaign

    By positioning itself as a trustworthy and consumer-centric brand, JKMaxx Paints is strengthening its competitive advantage and resonate more deeply with consumers in the Indian market. Now with our campaign going on national television and digital mediums, we expect heightened brand awareness among the target demographic, as well as rise in brand salience and inquiries at point-of-sales.

  • Wildcraft targets explorers with its “Adventure Ready, Head-To-Toe” outdoor gear

    Wildcraft targets explorers with its “Adventure Ready, Head-To-Toe” outdoor gear

    Mumbai: Wildcraft, an outdoor brand introduces its “Adventure Ready” campaign with its mission to rekindle the “explorer” within every individual. At the heart of the campaign lies the ethos of being “Ready for Anything,” echoing Wildcraft’s commitment to empowering every individual to embrace the unknown. It aims to position the brand as the ultimate destination for outdoor enthusiasts seeking quality, versatility, and innovation.

    “The campaign is more than just a showcase of our “head-to-toe” product solves; it underlines our commitment for everyone to explore the world with confidence,” said Wildcraft co-founder Siddharth Sood. Through a strategic focus on multi-purpose and multi-utilitarian offerings across weather, terrain, and durations – Wildcraft reaffirms its commitment to inspire and equip people “head-to-toe”.

    On the eve of the campaign, Wildcraft also announces the launch of its new content IP “Wildcraft Storyboard”; envisioned as a “Content Series” to capture the zeitgeist and inner spirit of every backpacker.

    The first film in this series, “Holi In The Himalayas” captures the journey of a solo backpacker who decides to seize the moment and spontaneously boards a bus to Sangla (Himachal Pradesh), fulfilling a long cherished dream of partaking in the unique local Holi celebrations.

    The 360-degree campaign will be rolled out pan-India across leading print and digital media starting in May. Stay tuned as Wildcraft’s “Adventure Ready, Head-To-Toe” campaign unfolds, igniting a sense of adventure and readiness in every explorer’s heart.

  • Kajaria’s Magnificent 7 2.0 campaign unveils India’s hidden fort treasures

    Kajaria’s Magnificent 7 2.0 campaign unveils India’s hidden fort treasures

    Mumbai: India is a land rich in hidden historical marvels, and Kajaria has embarked on a mission to uncover and showcase their beauty through the captivating “Magnificent 7 2.0” campaign, executed in collaboration with Advertising. This virtual journey delves into the hidden treasures of India’s historical forts, highlighting their architectural grandeur, strategic significance, and cultural heritage. From the majestic Bekal Fort in Kerala to the formidable Gwalior Fort in Madhya Pradesh, and the mesmerising Sonar Quila in Rajasthan, the campaign spotlights seven iconic forts that have endured through the ages, continuing to inspire awe with their architectural brilliance.

    Commenting on the launch of the campaign, Kajaria Ply & Laminates COO Shyam Shekhawat, expressed, “We are thrilled to introduce ‘Magnificent 7 Part 2,’ a campaign that celebrates the timeless beauty and historical significance of India’s forts. These architectural marvels not only serve as a testament to our rich cultural heritage but also continue to influence modern architectural practices. Through this initiative, we aim to ignite a sense of pride and admiration for India’s architectural legacy while inspiring architects, designers, and enthusiasts to draw inspiration from our glorious past.”

    With a blend of captivating visuals, intriguing historical anecdotes, and expert insights, “Magnificent 7 2.0” aims to enlighten and inspire audiences about the deep-rooted connection between India’s ancient forts and contemporary architectural marvels. By delving into the architectural intricacies and historical narratives of these forts, the campaign seeks to foster a greater appreciation for India’s rich cultural heritage and architectural legacy.

    As part of the campaign, Kajaria Plywood invites audiences to join the exploration of India’s historic forts and discover the fascinating stories behind their creation. Engage with the campaign and delve into the architectural wonders of India by following Kajaria Plywood’s social media channels.

    For more information about the “Magnificent 7 Part 2” campaign and Kajaria Plywood’s commitment to quality and craftsmanship,

    https://www.instagram.com/kajariaply

  • IAA hosts Voice of Change session on gender sensitisation at Goafest 2024

    IAA hosts Voice of Change session on gender sensitisation at Goafest 2024

    Mumbai: The India chapter of the International Advertising Association (IAA), with UNICEF as the knowledge partner, is set to host a knowledge session on Gender Sensitisation in Advertising and Media on 30th May at 10:15 a.m. at the Goafest 2024 in Westin Mumbai Powai Lake. The theme is “Gender-Sensitive Marketing: Navigating the New Consumer Landscape.” Industry leaders will discuss the importance of dismantling stereotypes and promoting diverse & inclusive gender depiction in advertising and media.

    The knowledge session at Goafest, India’s biggest advertising festival, co-hosted by the Advertising Agencies Association of India and The Advertising Club, aligns with the theme “The Age of Adaptability.” It addresses the intersection of evolving consumer mindsets with the need for a gender-positive approach in advertising communications. Industry veterans, Rajdeepak Das (CCO, Publicis Groupe SA), Chandni Shah (COO, FCB Kinnect), Ram Madhvani (Ad and film director/producer), Darshana Shah (Head of Marketing & Customer Experience, Aditya Birla Capital), and Kailashnath Adhikari (Business Head, Sri Adhikari Brothers Group) will share their insights on this critical issue in a panel discussion moderated by Kranti Gada (managing committee member, IAA India Chapter & founder of Neown.in).  

    For more information/ registration:  www.goafest.com

    Speaking about the initiative, IAA India Chapter president Avinash Pandey commented, “As a leading industry body, the IAA is committed to champion the cause of diverse and inclusive gender portrayal in advertising & communication. The IAA: Voice of Change movement creates awareness and empowers stakeholders across the industry on inclusive gender representation in media. At this knowledge session, we are honoured to collaborate with Goafest 2024, where visionary personalities will unite to drive this crucial initiative at an industry level.”

    IAA Women Empowerment Committee chairperson Nina Elavia Jaipuria said, “There is a collective cultural shift towards a more gender-equitable and inclusive society. As creators of narratives with the ability to shape and influence societal perceptions, the industry must recognize their roles in breaking biases and challenging stereotypes. The IAA Voice of Change knowledge session at Goafest 2024 will empower content creators towards a more progressive and inclusive gender portrayal in content across the spectrum”

    IAA Women Empowerment Committee immediate past president IAA India Chapter & co-chair Megha Tata, said “IAA VOC has been a gratifying journey ever since it started around 4 years ago. It has grown to become a movement and to see all the key stakeholders of our industry actively participating in this dialogue makes me very hopeful of the real impact this can make in our social fabric.”

    Voice of Change, an IAA initiative focused on Diversity, Inclusion and Equity with UNICEF as the knowledge partner, started as a behaviour change communication initiative aimed at addressing the skewed portrayal of gender in advertising and communication. Through the years it has become the definitive forum to inform and sensitize the Indian advertising and media industry on equitable and inclusive gender depiction spanning the entire creative spectrum, from a 30 sec TVC to a 3-hour movie and everything in between. IAA is committed to sensitizing creative minds and industry forces to drive significant change through nationwide summits, conferences, and workshops with leading communication agencies and brand custodians.

  • Betterhalf rolls out its ‘Shaadi Apki, Taiyari Humari’ campaign

    Betterhalf rolls out its ‘Shaadi Apki, Taiyari Humari’ campaign

    Mumbai: Betterhalf, a matrimony app and premier tech-enabled end-to-end wedding planning platform has rolled out its another captivating campaign – ‘Weddings by Betterhalf’ which demonstrates the platform’s commitment to deliver a hassle-free wedding planning experience. Building upon the PM’s ‘Wed in India’ initiative, the campaign endeavours to establish India as a top-notch wedding destination, with a network of sought-after wedding planning and services platforms.

    Driven by real-life hassles faced by families and urban couples while planning their weddings, the campaign features three distinct advertisements to strike a chord with Indian urban couples who seek a seamless planning and execution experience. Despite setting the campaign in diverse scenarios, the essence of the same remains to exemplify Betterhalf’s position as a comprehensive wedding planning and services platform, by reinforcing the notion of ‘Shaadi Aapki, Taiyari Humari’.

    Taking on a humorous take on the chaotic wedding planning space, the first segment of the campaign sets the tone for wedding planning as an unpredictable cricket match with all the responsibility being shouldered by the bride’s family. In a move to let everyone indulge in the festivities without being burdened by organisation hassles, Betterhalf comes into the playground as the all-rounder provider of complete wedding services from venue, and decorators to caterers, allowing all to plan and enjoy the celebrations effortlessly.

    “As India’s leading wedding planning and fulfillment company, we are committed to offering millennials and their families the ultimate solutions at the tap of a button. Having recognized the challenges faced by Indian urban couples and their families during the process of wedding planning, this campaign reflects our dedication to offer a convenient wedding planning experience. Leveraging our 360-degree approach we’re more than ready to execute every moment from the first hello to the final ‘I do’ with absolute perfection,” said Betterhalf CEO Pawan Gupta.

    Invoking a sense of relatability and shared togetherness, the second segment of the campaign walks through the struggles of finding the right wedding venue amidst India’s rich culture and stunning locations. Since wedding venue plays a critical role in the entire planning process, Betterhalf taps into this emotion and saves couples from the trouble of extensive visits by allowing them to browse through over 30,000 options across the country from the comfort of their homes.

    In the final leg of the campaign, Betterhalf forays into the space of destination weddings, capturing the essence of India’s beauty and grandeur. It highlights the problems faced during the planning of destination weddings from venue selection to dealing with multiple vendors. In tandem, Betterhalf takes charge of planning destination weddings with its network of trusted vendors, managing every detail to ensure every couple’s big day is flawless.

    With ‘Weddings by Betterhalf’, the company aims to establish itself as a one-stop platform for organizing a superlative wedding experience, by delivering exquisite venues, top-notch decor, end-to-end catering, and in-house photographers, at the best prices across the country. The campaign is continuing to receive an incredible response and is being featured across social media platforms like Instagram and Youtube.

  • Prime Video’s marketing triumph: Panchayat Season 3 and the humble ‘lauki’

    Prime Video’s marketing triumph: Panchayat Season 3 and the humble ‘lauki’

    Mumbai: Prime Video, India’s most loved entertainment destination, has once again turned heads with yet another unique marketing campaign for its upcoming Amazon Original series Panchayat season three, launching on 28 May.  Following closely on the heels of a highly successful first round of a hybrid marketing campaign undertaken for the grand unveiling of the premiere date of the series, Prime Video came up with yet another novel promotional idea. Panchayat’s iconic mascot – lauki – was seen in a new and unique avatar; as giant inflatable balloons.

    This campaign highlights how brilliance often lies in simplicity, turning an underestimated vegetable into a captivating symbol that grabs everyone’s attention and generates intriguing conversations, and not just Panchayat fans. The lauki’s makeover parallels the series’ narrative, where seemingly ordinary elements take on extraordinary significance. The three-day marketing campaign, carried out from 25 to 27 May, saw these gigantic lauki-shaped inflatable balloons stamped with the Panchayat premiere date, atop taxies, roaming across Mumbai, Delhi, and Jaipur. These Lauki balloons were also placed in popular public locations, creating huge buzz and anticipation about Panchayat and its new season’s premiere date. From 25 May onwards, Mumbaikars spotted them at Juhu beach and Carter Road and Jaipur residents saw them at the iconic Raj Mandir movie theatre. From 27 May onwards, the balloons are featured at crowd-pulling locations of Connaught Place and South Extension in Delhi.

    A simple yet groundbreaking marketing campaign kept the fans excited, building anticipation for the return of Panchayat on Prime Video.

  • SINGER India launches digital campaign “Revive Traditions with SE9185”

    SINGER India launches digital campaign “Revive Traditions with SE9185”

    Mumbai: SINGER India Ltd, a leading brand in the sewing machine and home appliances category, announced the launch of its latest three-in-one, Wi-Fi enabled sewing machine, The SE9185.

    To mark the launch, SINGER India has launched a digital campaign, “Revive Traditions with SE 9185”, the campaign is a heartwarming ode, to the timeless bond of handcrafted garments, in which one sees a nostalgic moment between a mother and her pregnant daughter, who walks in with a piece of garment that her mother had made for her as a child. The frame captures the cherished bond and memories between the mother and daughter, highlighting the desire of the daughter to create a garment for her unborn child. However, due to the lack of time and skills, she struggles with embroidery and stitching. The next frame displays how SE 9185, with its user-friendly features helps the young mother to create a beautiful garment with complete ease.

     

     

    The campaign celebrates a deep sense of love which one experiences when one finds a piece of garment handcrafted by mothers and grandmothers. It emphasizes how we treasure handmade items and encourages new consumers to #ReviveTraditions with SE 9185, which makes the art of crafting easy and simple with complementary software and mySewnet app.

    The campaign aims to connect, engage, and build excitement with the new age, socially aware consumers around the trend of creating, crafting, and embroidery.

    The top features of SE 9185 are:    

    1  Wi-fi enabled.

    2  Large 7 – inch color touchscreen

    3  My Sewnet app

    4  Post power outrage – resume embroidery design.

    5  Free 100 MB cloud storage

    6  151 built-in embroidery designs with 10 embroidery fonts

    7  250 built-in stitches

    8  Sewing speed at 850 SPM & embroidery speed 450 SPM

    SE9185 boasts of mySewnet mobile app, which allows for monitoring of designs, receiving updates on progress and even thread levels. The machine features a seven-inch touchscreen and with Wi-Fi connectivity, users can access 250 built-in stitches, four sewing fonts, and seven types of one-step buttonholes. The machine resume designs in case of a power outage. It includes multiple built-in designs, featuring interesting and new patterns such as birds, tigers, bees, cameras, heels, margaritas, paws, and lipsticks.

    SINGER India MD & vice chairman Rakesh Khanna said, “We are thrilled to introduce our game changer, the SINGER SE 9185. Our latest launch makes sewing & embroidery fun, easy and simple. We believe that today’s consumers want to learn skills which allow them to showcase their creativity and there is another set of consumers who want to create something unique for themselves and for their loved ones but may not know how to do it, so they may be wanting solutions, driven by technology and that is exactly what SE 9185 offers. With software and an app, the machine allows for downloading of favorite designs, aids conversion into a prespecified format and then embroiders the design. All this without learning embroidery.” “We are confident of capturing a significant market share in this category with the new launch.”

    SE9185 has been placed across key trade locations in Bihar, Delhi, Haryana, Jharkhand, Kerela, Northeast, Punjab, Telangana, and Uttar Pradesh and will be available across the country over the coming few weeks.

    New consumers can call on the helpline number: 1800-103-3474 to request a free home demonstration.