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Since the 2014 elections is being touted to be one of the toughest elections of all time, parties are more than willing to dig deep into their pockets and spend...
MUMBAI: Digital L&K Saatchi & Saatchi crafted an online campaign ‘Half Stories – The Journey of Doing Right’ for Tata Capital. The campaign aimed at connecting...
MUMBAI: Maxus has appointed Steve Williams as chief executive officer North America. The announcement was made by Maxus Global CEO Vikram Sakhuja. Williams will be based...
MUMBAI: Reckitt Benckiser, the global consumer health, hygiene and home company, has appointed three new creative agencies to its global agency roster. The review was...
NEW DELHI: Havas Media Group India has appointed Ranjoy Dey as digital head. His key responsibility will be to drive growth for the digital offering of...
MUMBAI: Dentsu Communications has bagged the creative duties of Panasonic Fans. The agency was awarded this business based on its current creative partnership with Panasonic. ...
NEW DELHI: Vdopia, an online and mobile video and media platform has appointed Ajay Prakash Mishra as APAC director -operations. As part of Vdopia’s rapid and...
MUMBAI: Cheil Worldwide SW Asia announced the appointment of Avinash Joshi as media director, where he will be responsible for the agency’s social media practice. ...
MUMBAI: Shruti Varma joins Contract Advertising as senior vice president and will be heading the Tata Docomo account for the agency. A highly experienced FMCG...
MUMBAI: Turner International Asia Pacific has announced that Phil Nelson has been appointed senior vice president and managing director, Southeast Asia Pacific and north Asia. Previously...
MUMBAI: Social-mobile-video marketing is an area waiting to be explored, at least in the Indian context. However, players like Digital Quotient – which already has a...
KOLKATA: Tongam Rina, an Itanagar-based journalist, has been honoured by the ‘Reporters Without Borders’ (Reporters Sans Frontier-RSF), the international organization that works for freedom of the...
MUMBAI: OgilvyOne Worldwide has successfully defended its title as ‘Agency of the Year at the DMAi Awards 2014.’ The DMAi which brings to India the DMA...
MUMBAI: Eggfirst has bagged the creative duties of Talwalkars. Talwalkars Better Value Fitness Limited, commonly known as Talwalkars, is one of India’s largest chain of health...
MUMBAI: Paris based Publicis Groupe and New York based Omnicom Group have decided to part ways. The duo through a press statement has jointly announced that...
NEW DELHI: The Hindu Group today announced that Rajiv C Lochan had been appointed as managing director and chief executive office of the group with effect...
MUMBAI: World is surely moving towards digital, maybe that’s why KV Sridhar (Pops) decided to join digital agency SapientNitro. Very excited to join this new...
MUMBAI: The data driven social & mobile marketing firm, Digital Quotient, has announced the addition of Bhaskar Singh to its team. The move is in...
MUMBAI: Fragrance and flavour provider, SH Kelkar & Company has awarded its creative duties to Publicis Worldwide. The business was awarded to Publicis following a multi-agency...
MUMBAI: With office premises shifting from south Mumbai to the city’s western suburb and rehabilitation of slums going on full swing, the Virar region in Thane...
KOLKATA: After launching its nation-wide campaign ‘Vote for Child Rights’ election advocacy campaign in November last year, the Child Rights and You (CRY) has again attempted...
MUMBAI: Global Advertisers has rolled out dynamic outdoor campaign for Adlabs Imagica by engaging large size and panoramic hoardings across Mumbai. Being launched in the...
MUMBAI: After a long drawn selection process, Maharashtra Tourism Development Corporation (MTDC) has empanelled Manhattan Communications (India) as an agency for event management and sponsorship, starting...
MUMBAI: Delna Sethna Patel joins L&K Saatchi & Saatchi as chief creative officer where she will primarily focus on their P&G businesses namely Head and shoulders,...
MUMBAI: Scarecrow Communications has been appointed as the creative agency to handle three of the fashion world’s most renowned brands – Kenneth Cole, Steve Madden and...
MUMBAI: Joining a client roster that includes Mahindra, Godrej, Bajaj Auto, PepsiCo, Etisalat, Interbrand India has recently begun consulting for the infrastructure major L&T. L&T...
MUMBAI: For colleagues at the then Saatchi & Saatchi who saw them fighting with each other, it came as a surprise when Ramanuj Shastry and Nisha...
NEW DELHI: Rajeev Suri, who is taking over as the new president and CEO of Nokia, says the company will focus on three strong businesses –...
NEW DELHI: Steve Oetegenn is all set to take over as the president of Verimatrix to assist the company to grow its pay-TV operator base. ...
MUMBAI: SMG Convonix has appointed Surajendu Sinha as vice president and business head (west & south). Sinha will be responsible for overseeing all key client...
MUMBAI: Diageo is looking for a media partner to handle all its brands in India. Industry sources have confirmed that the multi agency pitch is underway...
MUMBAI: AMFI’s web presence gets a makeover. Rage Communications, India’s leading web services company, in partnership with Metal Communications has recreated and enhanced the Internet presence...
MUMBAI: Indian airlines are not hesitating from finding innovative ways to not only woo passengers but also grab attention. SpiceJet which has been in the news...
MUMBAI: If you are an organisation in desperate need of a service but don’t have the money to put out an advertisement, what do you do?...
MUMBAI: Think you can write a copy which will wow the creative heads of leading agencies? Then it is time to participate in the Portfolio Night. ...
MUMBAI: According to a Business Standard report, around 56 per cent of Indians don’t use mosquito repellents. In rural markets, 72 per cent of the population...
MUMBAI: Infectious has been signed on by Braces and Smiles, a chain of super specialty orthodontic clinics, as their communications partner. Infectious will be in charge...
NEW DELHI: Gulshan Verma has been appointed as country manager of Outbrain India, an online content discovery platform. In his new role he will be...
KOLKATA: The telecommunications service provider, Vodafone India, plans to recruit more women employees following the global strategy. In the Kolkata, out of 440 employees, the...
NEW DELHI: Digital video solutions vendor, itaas, is being acquired by Cognizant, though no details of the financial terms involved have been disclosed. The Atlanta,...
MUMBAI: With an aim to encourage people to vote in the general elections 2014, Red FM has associated with the Election Commission of India. The idea...
MUMBAI: Razorfish, a digital and technology agency, has appointed Vik Kathuria as global chief media officer. Kathuria will report directly to Razorfish’s Global CEO Pete...
MUMBAI: Last week, the industry got the news of KV Shridhar (Pops) moving on after 17 years with Leo Burnett. Today, the agency announced the...
MUMBAI: In order to reposition the brand perception Garnier Fructis has gone ahead to add an improved formula to its product. The brand recently conducted a...
MUMBAI: Delhi International Airport (Private) Limited and India’s leading digital media solutions company, Networkplay, have entered into a long-term partnership to create a first-of-its-kind Airport–TV Network...
MUMBAI: To be the first in the region, Dentsu Aegis Network’s experiential marketing agency, psLive, which was recently launched in APAC, will be rolled out in...
MUMBAI: The 2014 elections have been very different from the previous ones; never before have elections created so much buzz especially among the youngsters. Media...
MUMBAI: Barely days for the city to go to polls, and a party which had hitherto relied on unconventional methods such as word-of-mouth, foot soldiers and...
KOLKATA: Be it television or radio, everyone is playing their part in urging people to go out and vote. Similarly, with an aim to advise people...
MUMBAI – Verizon Enterprise Solutions has found a new president in Christopher Formant. The appointment was announced by Verizon executive vice president and president of the company’s...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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