ITV

Category: Media and Advertising

  • KukuFM unveils charming Kuku character in exciting collaboration with Studio Eeksaurus and Madison Media Omega

    KukuFM unveils charming Kuku character in exciting collaboration with Studio Eeksaurus and Madison Media Omega

    Mumbai: KukuFM, the country’s biggest homegrown platform for regional audio content, spanning across 8 Indian languages and two international languages, has unveiled its new animated character through a series of Telugu language ad films.

    This six-part ad film series created by Studio Eeksauru showcases the strategic positioning of the dynamic character, capturing the brand’s iconic catchphrase, “Kya baat hai!”. Kuku, the new animated character, guides listeners on an educational and entertaining journey that resonates with diverse audiences.

    “Our vision is to build a truly wholesome brand that reaches every household”, said KukuFM head of brand marketing; Growth Durgesh Nandan. He further adds “Our product is consumed alone, and our brand personality is magician, hence we thought of creating a magical world of Kuku users. They are able to experience what others can’t, introducing a character which is only visible to Kuku users, communicates that well. We developed this in record time, and it has been absolute fun. We are thrilled to share the outcome.”

    Studio Eeksaurus founder Suresh Eriyat added, “The idea to have a character onboard is to build a face to the audio brand, and not needing a dependency on any celebrity. KukuFM is a magical brand, and the character we built will ensure this magic stays alive and more! We had a blast working on the project. It was very refreshing, as we saw all stakeholders work on the same table from day one. Decision-making was quick, and our team loved bringing this magical script to life. It’s these kinds of projects that truly showcase the synergy possible in creative collaborations.”

    Studio Eeksaurus creative producer Nilima Eriyat commented, “It has been an exhilarating experience to see this character come to life and integrate into KukuFM’s dynamic narrative. This campaign is set to redefine engagement in the digital content landscape.”

    The media planning and buying for the campaign is done by Madison Media Omega to drive awareness and develop deep engagement among Telugu listeners across the state.

  • Virat Kohli brings TIDL pain relief brand to India!

    Virat Kohli brings TIDL pain relief brand to India!

    Mumbai: TIDL, America’s growing pain relief brand, will shortly enter the Indian market with cricket superstar Virat Kohli to offer next-generation pain relief solutions.

    This partnership, in association with the Baidyanath group, will change the way India understands pain. TIDL’s range of innovative products is formulated to address pain effectively and empower consumers to take control of their pain management.

    In 2021, Conor McGregor, World-Class UFC Champion, joined hands with team TIDL. In response to the upcoming India launch, McGregor said “TIDL isn’t just about pain relief; it’s about changing the game. Bringing TIDL to India with Virat Kohli is an incredible honour. The energy, passion, and resilience of the Indian people remind me of my own journey. We’re here to show India what real recovery looks like. Get ready because we’re just getting started!”

    TIDL’s revolutionary approach combines clinically proven ingredients with natural plant extracts to directly target the source of pain. The result is fragrant and soothing and brings instant relief.

    “TIDL’s solutions are going to change the way Indians understand and deal with pain. Pain is not only uncomfortable, but it also affects us on a deeper level, damaging our sleep quality, mental health, focus and energy. Pain restricts our ability to achieve our highest potential. With TIDL, these barriers are broken, and we can get back to doing the things we love – be it fitness, family, or work!” said TIDL co-founder and COO Prashant Raj.

    TIDL products are ideal for ‘everyday life’, capable of delivering relief anytime, anywhere whether that’s daily activity, overnight, fitness, or even clinical strength applications. The brand’s flagship products include Cryotherapy Spray, Heat Therapy Spray, Cryotherapy Joint Cream, Numbing Pain Patch, and Heat Therapy Roll On.

    “As a sportsperson, you learn to adapt to a higher pain threshold. I’ve taught myself to live with it without compromising on my goals. Pain is a constant challenge, hindering the quality of life. TIDL is a game-changer letting you reclaim the joy of living by changing the way you find relief. I’m delighted to represent this brand as the ambassador. Looking forward to making India pain-free. No Pain, No Limits!” said Virat Kohli.

    Baidyanath’s president and TIDL India director Siddhesh Sharma said – “I am in the business of making people happy, when I say happy, I mean healthy. We dream and work towards seeing a healthier India every day and TIDL fits into our group’s ethos seamlessly. TIDL is the future of pain relief, it’s excellent for prevention and treatment. Baidyanath brings world-class infrastructure in R&D, manufacturing and distribution giving TIDL the perfect launch pad in India. There’s no better testimony than Virat himself using TIDL every day, and to have him as a partner in this exciting venture says it all”.

  • Swiggy Instamart tempts with the smell of mangoes

    Swiggy Instamart tempts with the smell of mangoes

    Mumbai: Nobody can ever resist the tempting nostalgia that a smell can evoke, and Swiggy Instamart knows this too well. The latest ad by the quick commerce platform leverages the power of sensorial advertising to launch an innovative scented print advertisement, inviting the audience to “smell” the image of the freshest mangoes.

    The campaign features a vivid photograph showcasing the essence of mangoes from Ratnagiri, Banganapalli, and Kesar to Totapuri, Dasheri, and Badami: the lush, golden flesh, the dewy skin, and the juicy slices. The headline of the scented mango ad reads “Read this ad with your nose” tempting readers to resist imagining the sweet, tropical summer aroma of mangoes while simultaneously encouraging them to do just that. After all, who can resist the temptation of a ripe, fragrant mango?

    This is Synesthesia at work, a phenomenon where one sense evokes another, creating a symphony of sensory experiences. The sight of these perfectly captured varieties of mangoes, coupled with the familiar and intoxicating scent of their sweet, fruity aroma can get even those with the greatest self-control to give into ordering them on Swiggy Instamart for instant gratification within 10 minutes.  The ad uses the universally loved fruit and its distinctive fragrance to create a multisensory experience, tricking the brain into “smelling” the image, thereby, finishing the ad in their minds. It’s essentially an olfactory illusion.

    Swiggy CGMO Ashwath Swaminathan said, “With this campaign, we wanted to go beyond traditional advertising and create a sensory experience that ignites the senses and brings the joy of mango season directly to our customers. By tapping into the powerful concept of Synesthesia, we’re able to evoke the essence of fresh mangoes, but also help users fix their cravings in an instant by ordering on Swiggy Instamart.”

    Swiggy Instamart’s campaign aims to enhance the sensory appeal of mangoes, making the online shopping experience more immersive and enticing. By engaging multiple senses, Swiggy Instamart connects with customers on a deeper level, making ordering mangoes more irresistible than ever. Havas Media Network was the official media partner, crucial in executing this groundbreaking advertisement.

  • Producer Bazaar onboards Vishakha Singh as chief growth advisor

    Producer Bazaar onboards Vishakha Singh as chief growth advisor

    Mumbai: Fipchain Technology Pvt Ltd, the company behind the revolutionary media tech platform: ProducerBazaar.com, has announced the onboarding of Vishakha Singh as its chief growth advisor (CGA).

    In this role, Vishakha Singh will bring her expertise in blockchain technology, in addition to spearheading brand promotion, leading promotional initiatives and events, and advise on overall business growth for Producer Bazaar.

    Producer Bazaar: A Web2 & Web3 marriage

    ProducerBazaar.com is a cutting-edge platform that merges the established world of Web2 with the burgeoning potential of Web3. This translates to seamlessly integrating blockchain technology into the entertainment industry, creating a secure and efficient marketplace.

    The platform acts as a bridge, connecting creators, producers, distributors, and buyers. This streamlined approach facilitates the buying and selling of various intellectual property (IP) rights associated with movies and other content.

    Vishakha Singh: A Web3 champion

    Vishakha Singh’s role is particularly exciting due to her proven expertise in Web3 technologies. She has been a successful actor and film producer.

    Most notably, Singh co-founded India’s first NFT Marketplace and served as the Vice President of WazirX NFT marketplace. Here, she played a key role in building a robust community exceeding 80,000 users and spearheaded the launch of successful NFT projects within a short span.

    “Producer Bazaar’s innovative use of Web2 and Web3 technologies perfectly aligns with Vishakha Singh’s passion for the entertainment industry and her deep understanding of the potential of blockchain. This combination positions Producer Bazaar for significant growth and continued disruption within the entertainment landscape” said Fipchain Technology Pvt Ltd founder and CEO GK Tirunavukarasu.

    Co-founder and CBO Vijay Dingari mentioned, “Her experience, creativity, and passion for the entertainment industry make for a perfect fit to align with her on our growth strategy.

    We are confident that with her at the helm of our growth efforts, Producer Bazaar will continue to revolutionize the way content is traded and distributed across the global front.”

  • Zomato unveils a new brand film building on its ‘Match Ho Toh Zomato’ campaign

    Zomato unveils a new brand film building on its ‘Match Ho Toh Zomato’ campaign

    Mumbai: In a bid to create excitement around the upcoming Cricket World Cup, Zomato, India’s food ordering and delivery platform, has unveiled yet another captivating ad film as part of its ongoing ‘Match Ho Toh Zomato’ campaign. Featuring brand ambassador Ranveer Singh and the beloved Samantha Ruth Prabhu, the film aims to strike a chord with young Indians through its relatable and upbeat narrative. It celebrates India’s twin passions—cricket and food—while positioning Zomato as the go-to platform for deliveries to make the most of the cricket season.

    Directed by Bollywood director duo Raj Nidimoru and Krishna DK, the film opens with Ranveer Singh and Samantha Ruth Prabhu reflecting on the importance of India winning the Cricket World Cup. The essence behind the film is that one might miss out on ‘n’ number of things in life, but for now the only thing that matters is India winning the World Cup. It captures India’s love for food and cricket as a group of friends, including Ranveer Singh and Samantha Ruth Prabhu, gather around, eyes glued to the screens, engrossed in the cricket season with boxes of food ordered from Zomato. The camaraderie and shared excitement build up to a conclusion with everyone cheering, ‘Indiaaa-India’.

    Speaking about the campaign, brand ambassador Ranveer Singh said, “It was great collaborating with Raj and Dk and Samantha on this campaign. We had fun shooting and I believe that fun has translated in what we created. The campaign is really cute. The best thing to do during World Cup matches is to order from Zomato. This messaging is captured in a novel and innovative way by the creative team. I’m sure the viewers will have a smile on their face when they watch it.”

    Speaking about the campaign Samantha Prabhu said: “I loved every moment of shooting this ad film. Cricket unites us all, and Zomato’s concept has been beautifully showcased by Raj and DK Sir. I am proud to be a part of this ‘Match Ho Toh Zomato’ campaign and I will be cheering ‘Indiaaa-India’ out loud.”

  • #StartwithYourStrengths campaign by Strengths Masters garners remarkable success

    #StartwithYourStrengths campaign by Strengths Masters garners remarkable success

    Mumbai: Spearheaded by the founder and Gallup certified strengths coach, Abhishek Joshhi. This groundbreaking initiative has significantly raised awareness about the importance of recognizing and leveraging individual strengths to achieve personal and professional growth.

    The #StartwithYourStrengths campaign employed a multifaceted approach to engage a broad audience, utilizing social media, webinars, and in-depth articles. Through these dynamic channels, we highlighted the simplicity and effectiveness of strengths-based development. By understanding and nurturing innate talents, individuals can experience increased engagement, productivity, and satisfaction in all areas of their lives.

    A cornerstone of the campaign was a series of simplified videos designed to decode the concept of strengths in an accessible manner. By demystifying the process of strengths identification and application, Abhishek and our dedicated team successfully demonstrated how focusing on what people naturally do best can lead to transformative outcomes.

    The impact of the campaign has been profound. Numerous individuals and organizations have reached out to us with inquiries about improving self-awareness, enhancing team dynamics, and achieving greater overall well-being.

    “Our mission is to empower individuals by helping them understand their unique strengths and how to leverage them for success, by focusing on what individuals naturally do best, we unlock a pathway to unparalleled personal and professional growth. Understanding and leveraging our unique strengths is the key to a more engaged, productive, and fulfilling life.” – Strengths Masters founder Abhishek Joshhi said.

    Strengths Masters remains committed to promoting Clifton strengths-based, strengths-based development and will continue to provide resources and support to individuals and organizations seeking to build high-performing team. Stay connected with us through their social media channels and website for more updates and opportunities to engage with our ongoing initiatives.

  • RedBeryl announces India vs Pakistan T20 WC campaign #MakeItBLUE

    RedBeryl announces India vs Pakistan T20 WC campaign #MakeItBLUE

    Mumbai: As excitement builds for the highly anticipated India vs Pakistan T20 World Cup match in New York, RedBeryl, a premier luxury lifestyle management company, is thrilled to introduce the #MakeItBLUE campaign.

    Background:

    ●    New York’s red legacy: For decades, New York has been synonymous with red, thanks to the iconic “I  NY” campaign. From Broadway billboards to souvenir T-shirts, the Big Apple has proudly worn its crimson hues.

    ●    Cricket fever hits the city: With the T20 World Cup descending upon the city, cricket enthusiasts from India and Pakistan are flocking to New York. The Nassau County Stadium at Eisenhower Park will witness an electrifying clash between these rivals on 9 June.

    The #MakeItBlue campaign:

    ●    Why Blue? The iconic colour of the Indian cricket team jersey that has always been synonymous with immense national pride, has stood the test of time through generations & is often revered as a uniform.

    While it is already anticipated that Nassau County stadium likely will turn blue as Indian supporters swarm every side of it, #MakeItBlue campaign aims at creating a fandom movement where fans from across the world can lend their support by simply texting the iconic line – I  NY (with a blue heart emoji) & the tag #MakeItBlue.

    Commenting on the launch of the campaign, RedBeryl founder and CEO Manoj Adlakha, “For all of us in India, cricket transcends being merely a sport; it is an emotion that brings us together. At RedBeryl, we are committed to creating extraordinary experiences that align with our members’ passions and interests. This historic India vs. Pakistan match in the USA presents the perfect opportunity for us to provide a unique, premium experience that our members will treasure forever”.

    Through this campaign RedBeryl is ensured to provide an extraordinary package to its members, guaranteeing they enjoy the match in the utmost comfort and style.

    Here are some of experiences for the distinguished members:

    ●    Premier seating: Members will enjoy the game from the best seats in the stadium, positioned right behind the bowler’s arm.

    ●    Hospitality: Complimentary food and beverages will be provided throughout the match.

    ●    Networking opportunities: Access to exclusive VIP areas for socializing and networking.

    ●    Personalised transportation: Private car service to and from the airport or venue.

    ●    Exclusive interactions: The evening before the match, members will have the unique opportunity to interact with cricket legends Saurav Ganguly, Harbhajan Singh, and Wasim Akram

    ●    Behind-the-scenes access: A guided stadium tour, including access to practice sessions.

    ●    Memorabilia: Each member will receive a personalized Indian cricket jersey featuring the RedBeryl logo.

    The campaign is conceptualized and designed by DesignAnswers, an award-winning design studio in Gurgaon.

  • Zeno Health launches ‘Beat The Heat’ campaign

    Zeno Health launches ‘Beat The Heat’ campaign

    Mumbai: As the sweltering heat has taken a toll on several Indians, Zeno Health India’s leading omnichannel platform for quality and affordable generic medicines, has launched the ‘Beat the Heat’ campaign recently. The pharmacy chain is conducting an awareness campaign to reach more than five lakh customers through their 180-plus stores regarding utilizing medicines and health products to tackle heatwave-related health issues.

    Mumbai and Pune are experiencing intense heatwaves with temperatures rising to as high as 41 degrees Celsius. Unseasonal rains and weather change is also exacerbating these issues leading to exhaustion, body cramps, dehydration and heatstroke cases among citizens. Keeping this in mind Zeno Health, with the help of their team of expert pharmacists, will be reaching out to all their customers. The startup is doing this by creating awareness among walk-in customers, through their community networks as well as through social media platforms.

    Speaking on the campaign, Zeno Health head of growth Kush Jain said, “Zeno Health has always been at the forefront of creating healthcare accessibility for Indians at an affordable price. The heatwave in India has severely affected several lives across the country and is also leading declining health status in several cities. Keeping this in mind, we decided to launch this campaign as there are several health products that can help Indians tackle soaring temperatures. With the trust our customers have put on us for the past few years, we are confident that we will be able to make a strong impact in their healthy lives.”

    The pharmacy startup is promoting more than 50 plus summer products under its property titled ‘Summer Savings’. This includes a variety of health supplements, glucose, pain relief balms & spray, protein shakes, body lotions & oils, support brace and other items. These products will be available across all Zeno Health stores in Mumbai and Pune. In the past summer season, Zeno Health has witnessed high demand for these products. It is expecting even further rise in demand as the summer season rages on across these cities.

  • Usha unveils Crafted for your Lifestyle campaign for its new iChef Air Fryers

    Usha unveils Crafted for your Lifestyle campaign for its new iChef Air Fryers

    Mumbai: Usha International, a consumer durables company, launched a new TVC for its iChef Air Fryers, marking the beginning of a comprehensive 360° media campaign for the hero product. Themed “Crafted for your Lifestyle,” the campaign highlights how the Usha iChef Air Fryers address the needs of today’s hectic routines, resonating with individuals striving to eat healthy, but finding it a challenge to prepare meals quickly, seamlessly bridging the gap between convenience and nutrition.

    The 30-second TV commercial, shot by Illusionist Films, highlights the unique features of the iChef Air Fryer as the star of the show, replete with a borosilicate glass bowl and illuminated chamber as it churns out crispy samosas sans oil, vibrant grilled greens, and gooey lasagne, each promising a tantalizing journey of flavour. This tableau of delectable dishes highlights the versatility and innovation of modern cooking with the Usha iChef Air Fryer, inviting viewers to step into a world of culinary delight and wholesome goodness.

    The campaign which kicks off on June 1, 2024, has a robust TV media plan including spots during the morning and evening prime time across all top English news channels as well as leading South news channels and is being aired in English, as well as vernacular languages – Tamil, Telugu, Kannada, and Malayalam – to maximize viewership and establish a strong connect with the target audience. This will be followed by a print campaign in leading newspapers in select cities and will be complemented with a digital campaign across leading social media and digital platforms, ensuring comprehensive coverage and engagement.

    The user-friendly Usha iChef Air Fryer, with its advanced technology and precision engineering, allows for the creation of nutritious dishes that cater to the fast-paced needs of modern life. This campaign is intended to educate customers about the advantages of owning an iChef smart Air Fryer, highlighting its unique design, borosilicate food-grade glass bowl, illuminated chamber, digital touch panel, and variety of oil-free recipes it can cook.

  • Animeta scores big with campaigns in e-commerce, fintech, interiors, food, and education categories

    Animeta scores big with campaigns in e-commerce, fintech, interiors, food, and education categories

    Mumbai: Creator tech company Animeta celebrates significant success through strategic collaborations with marquee brands, Amazon Fresh Delivery, Godrej Geeves, Bajaj Finserv Barbeque Nation, NMIMS and WetterOnline. By providing impactful influencer marketing and creator commerce solutions, Animeta delivers tangible ROI for brands, generating near-term sales and long-term value.

    Animeta Brandstar from Animeta, changes influencer marketing with technology, empowering brands to execute precise campaigns with ideal creators. One of Animeta’s notable collaborations includes WetterOnline, a provider of real-time weather news worldwide. This partnership aims to showcase WetterOnline’s weather and radar app to Indian farmers, offering crucial weather updates for agricultural activities. Collaborating with influencers such as Thalir on Instagram and Indian Farmer on YouTube, Animeta facilitated the dissemination of valuable information and solutions to support farmers in improving their practices and income.

    Additionally, Animeta collaborated with Amazon Fresh Delivery to promote special discount offers on the platform. Finance creators like CA Sakchi Jain, Timebillionare Abu, and Divyanshu Jain showcased the monetary benefits of using Amazon Fresh Delivery through impactful content on Instagram, YouTube, and Facebook.

    At the Godrej GEEVES event, Animeta facilitated engagement with renowned interior designers, showcasing Godrej’s digital locks and designs. Interior design influencers such as Devesh Dizart Studio, Ajay Mistry – Shreeji Interiors, and Vidhi from the Blue Wall Studio were involved in the event, highlighting the innovative features and designs offered by Godrej.

    Furthermore, Animeta collaborated with Bajaj Finserv to promote financial fitness reports aimed at correcting CIBIL scores. Influencers including Azfar Khan, Vivek Verma, Komal Om Sawale, and Dixit-Himbus utilised social media platforms to educate audiences about the importance of maintaining a good credit score for easier access to loans.

    Also, Animeta brought on board famous food personality, Kunal Vijayakar to talk about popular food chain, Barbeque Nation and promote their food festival Dawaat- E- Lucknow. For one of India’s topmost ranked universities, NMIMS, Animeta garnered traction through career influencer Ishaan Arora to talk about their BBA courses and its impact through his Instagram and YouTube channels.

    Animeta founder Anish Mehta commented “We are glad to showcase our esteemed partnerships and the faith the brands have put in us. We are looking to change the game by using smart tech to match brands with the perfect influencers and increase our reach across categories. We are focused on delivering the story by creating meaningful relationships with the intended audience. In turn it is all about delivering real results, both in immediate and lasting value.”

    Prioritising ROI and performance metrics, Animeta Brandstar offers invaluable insights to refine influencer marketing strategies effectively. The platform seamlessly integrates advanced technology with managed services for comprehensive campaign planning, execution, and tracking.