ITV

Category: Media and Advertising

  • Tata Mutual Fund leverages CTV advertising for “Index Funds Simple Hai” campaign

    Tata Mutual Fund leverages CTV advertising for “Index Funds Simple Hai” campaign

    Mumbai: Tata Mutual Fund leverages the growing popularity of connected TV (CTV) advertising to reach potential investors and educate the existing customer base with its ‘Index Funds Simple Hai’ campaign. As a part of its ‘Desh Kare Nivesh’ initiative, the campaign demystifies the Index Funds category for investors through light-hearted everyday situations and relatable characters.

    Through a series of three short ad films, the campaign uses humor and daily scenarios to convey a straightforward message: Life may be complicated, but investing doesn’t have to be. By comparing confusing academic theories, weight-loss jargon, and intricate recipes with the simplicity of investing through index mutual funds, Tata Mutual Fund shows that while life can be complicated, investing doesn’t have to be. For example, one video compares solving a complex mathematical equation in a classroom to investing in an index fund, highlighting the ease of the latter.

    The core idea of the campaign is the ease and simplicity of investing in index funds. Further, it sheds light on key attributes, such as lower fees, quick and hassle-free investment option and effortless mimicking of the market. Through this campaign, Tata Mutual Fund targets diverse range of audiences, from young professionals to seasoned individuals.

    Tata Asset Management CEO and MD Prathit Bhobe said, “At Tata Mutual Fund, we are helping individuals make informed investment choices. Index funds are one of the smart option for investors of all backgrounds, offering the potential benefit of mirroring market indices with lower expense ratios. As per the latest available data, last year, index funds saw remarkable growth, with Average Net Assets under Management soaring from Rs. 1.69 lakh crore (April 2023) to over Rs. 2.18 lakh crore (April 2024), making them a prudent option for a well-rounded portfolio” (Source: AMFI)

    The brand harnesses the power of CTV, complemented by social media and targeted online advertising, effectively addressing the evolving viewing habits, especially among younger demographics.

    Tata Mutual Fund has collaborated with Hotstar for the campaign’s debut as part of the ICC Men’s T20 World Cup tournament starting on 3 June.

    On the campaign launch, Tata Asset Management head-marketing Ashish Pawar said, “We’re thrilled to harness the power of CTV and other digital platforms to demystify index funds. Our campaign aims to inspire a new generation of investors to invest in Index Funds aiming for long-term growth and success.”

    The series of films have been conceptualized and produced by Adsto Media House.

  • MGH Group to present CAPA India Aviation Summit 2024

    MGH Group to present CAPA India Aviation Summit 2024

    Mumbai: Singapore Headquartered MGH Group, a diversified conglomerate with core investments in Pharma and FMCG Contract Logistics, Supply Chain Solutions, Ocean Carriers, and Airlines GSA representations, among others, is proud to announce its participation as the presenting sponsor at the CAPA India Aviation Summit 2024. This flagship aviation event is set to take place from 5 to 7 June in New Delhi, India, offering a unique platform for the international and Indian aviation community to connect, exchange ideas, and gain insights from industry leaders and experts.

    MGH Group has established a formidable go-to-market presence and a strong foothold in Passenger, and Cargo segments boosting Route Profitability for Airlines through its extensive Global network and innovative solutions. The CAPA India Aviation Summit provides an excellent opportunity to showcase MGH’s achievements and future ambitions in the aviation sector.

    MGH Group Global CEO Anis Ahmed expressed his enthusiasm for the upcoming summit. He stated, “We are thrilled to be the presenting sponsor at the CAPA India Aviation Summit 2024, underscoring our commitment to advancing the aviation industry through strategic partnerships and innovative solutions. This is a perfect platform to showcase our extensive network of relationships with freight forwarders, cargo aggregators, direct perishable exporters, ground handlers, and regulatory bodies across the USA, LATAM, Europe, Middle East, Africa, and Asia positions us uniquely to support and enhance global aviation logistics.”

    The CAPA India Aviation Summit 2024 promises to be a landmark event, bringing together industry leaders, experts, and stakeholders to discuss the future of aviation in India and beyond. MGH Group’s participation in the CAPA India Aviation Summit reaffirms its dedication to fostering innovation and excellence in the aviation industry.

  • UniPin introduces ‘Bonus ka Naya Bahana’ campaign

    UniPin introduces ‘Bonus ka Naya Bahana’ campaign

    Mumbai: UniPin, the leading digital entertainment enabler in India, has launched its exciting ‘Bonus ka Naya Bahana’ campaign to provide Battlegrounds Mobile India (BGMI) players with the most pocket-friendly rates for the title’s in-game currency, Unknown Cash (UC), and generous bonus UC across the country.

    As KRAFTON’s official distribution partner for Battlegrounds Mobile India (BGMI), UniPin is committed to delivering unparalleled value and a seamless UC purchase experience to the nation’s dedicated 100-plus million BGMI players. During the campaign period from 1 June 2024 to 10 June 2024, UniPin aims to establish a new benchmark for BGMI UC purchases, by offering the best value for everyone’s money.

    Sharing his excitement, UniPin India marketing lead Utsav Mahendra commented, “At UniPin, we recognize the importance of offering added value to gamers, and our ‘Bonus ka Naya Bahana’ campaign exemplifies our commitment to providing BGMI players with compelling reasons to choose UniPin. We are delighted to unveil this campaign which will deliver unparalleled value and an enriched gaming experience to players nationwide. Our goal is to ensure a secure and unparalleled UC purchasing process, guaranteeing that every player receives exceptional value for their investment.”

    The bonus UC tiers for the ‘Bonus ka Naya Bahana’ are as follows:

    . Buy 60 UC & Get 6 UC Bonus

    . Buy 300 UC & Get 60 UC Bonus

    . Buy 660 UC & Get 120 UC Bonus

    . Buy 1500 UC & Get 450 UC Bonus

    . Buy 3000 UC & Get 1050 UC Bonus

    With shooting games generating 24 per cent of in-app purchase revenues in India as per the FICCI-EY report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’, UniPin plays a significant role in bolstering the industry’s revenue by providing new users with a flawless transaction experience.

    UniPin ensures swift UC acquisition for both newcomers and experienced players, offering multiple payment options for added convenience. For new BGMI players, the platform provides clear instructions and support for effortless UC purchases, ensuring that starting your UniPin journey is both rewarding and enjoyable.

    UniPin, known for facilitating smooth in-game currency transactions for popular titles such as Valorant, EA FC Mobile, Fortnite, Minecraft, and many others, encourages all BGMI players in India to seize this opportunity, enjoy exclusive benefits, and elevate their gaming experience.

  • Fast&Up launches “The Hydrating Heroes” initiative

    Fast&Up launches “The Hydrating Heroes” initiative

    Mumbai: Considering the alarming findings of the National Centre of Disease Control (NCDC) report, which revealed 46 heat-related deaths and 19,189 suspected heat stroke cases in May 2024 alone, Fast&Up, an electrolyte and energy brand, is proud to announce the launch of The Hydrating Heroes initiative. This ambitious program pledges to provide essential hydration and energy to one million daily heroes during the summer of 2024, addressing the increasing frequency and intensity of heat waves and heat stroke cases.

    Fast&Up has partnered with organisations such as Hemkunt Foundation, Blue Dart and Robin Hood Army to distribute the popular and trusted electrolyte drink, Fast&Up Reload.  

    Fast&Up’s commitment extends to a diverse group of heroes, including daily delivery partners, police and postal service members, construction workers, support personnel and essential ground support and maintenance staff in aviation. Fast&Up has this initiative for the past two years and is committed to continuing it in the years to come, ensuring our heroes are always supported. Fast&Up rest assured, no matter the heat, we will be there to provide hydration and energy.

    Our everyday heroes work tirelessly to serve our communities, often in challenging summer conditions,” said Fast&Up CEO Vijayaraghvan Venugopal. “With the rising temperatures and heatwaves, it’s crucial to ensure they stay hydrated and energized. The Hydrating Heroes Initiative is our way of giving back and thanking these incredible individuals. We are committed to supporting them with our best-in-class hydration solutions, and we invite everyone to join us in this endeavour. Together, we can make a significant impact and ensure that our heroes are well-equipped to handle their demanding roles, even in the toughest climatic conditions.”

    Fast&Up Reload is designed to power up your water with five essential electrolytes, ensuring that individuals feel energized and hydrated within minutes of their first sip. This product hydrates twice as fast as water alone and contains ten times less sugar than other energy drinks, making it a healthier choice for staying refreshed and revitalised during demanding tasks.

    These partnerships ensure that Fast&Up’s hydrating and energizing solutions reach those who need them most, especially during the scorching summer months.

  • Lifree ropes in Rupali Ganguly as its brand ambassador

    Lifree ropes in Rupali Ganguly as its brand ambassador

    Mumbai: Lifree, a pioneering adult diaper brand based in Japan, roped in the renowned television actress Rupali Ganguly as its brand ambassador. The collaboration stems from the profound impact of her character, Anupamaa, on audiences, making her an ideal representative for a brand focused on addressing sensitive health issues with empathy and understanding. Through this engagement, Lifree aims to leverage relatability and trustworthiness amongst consumers.

    The brand also announced the launch of its DVC campaign, “Leakage ka no dar, jiyo khul kar”, to spread awareness on adult incontinence and the benefits of using adult diapers. In the video, the actress shares a heartfelt story about her mother and her challenges due to urinary incontinence. The video continues to talk about how the unique 12-hour absorption capacity in Lifree Adult Diapers helped her regain confidence, empowering her to navigate her life independently.

    Speaking about their commitment to providing effective solutions, Lifree MD Yuji Ikeda said, “As a brand, our primary objective has always been providing an ease of life to the adults with urinary incontinence. Lifree Adult Diapers are designed to offer unparalleled protection that ensures our consumers can go about their daily activities, hence fostering a sense of empowerment. We are delighted to join hands with Rupali Ganguly and spread awareness of sensitive health-related concerns with dignity.”

    Rupali Ganguly, said, “Brands like Lifree are trying to solve a problem that needs to be more widely discussed, and this made me join the initiative and spread awareness. This DVC communicates that battles of old age are not fought alone. I want my audience to know that they have partners who will support them while dealing with such medical conditions. And with Lifree, older adults can now live a life full of confidence and independence.”

    The product gives older adults the confidence to live their lives to the fullest and uses advanced technology to build a powerful absorption core that can hold up to six glasses of liquid. It acts as a trusted partner for individuals, providing comfort, confidence, and renewed vitality.

  • Maitri Advertising shines at Goafest 2024

    Maitri Advertising shines at Goafest 2024

    Mumbai: Maitri Advertising Works made history at Goafest 2024, India’s premier advertising award show, by becoming the first agency from Kerala to win the coveted Grand Prix. In addition to this top honour, Maitri earned a silver, a bronze, and three merit awards, solidifying its position as a leader in the South Indian advertising industry.

    The highlight of Maitri’s success was a five-minute promotional film for Netflix’s popular series “Sex Education,” featuring popular actress Shakeela. The film, which depicts a humorous yet informative scenario of a driving lesson that turns into a sex education class, stood out for its creative storytelling and tasteful approach. The campaign went viral, drawing significant media attention and acclaim.

    “Shakeela is often linked to soft porn films that distort the essence of sexual relationships. In our film, we sought to redefine this narrative by embracing a positive stance on sex education, even with Shakeela’s participation. With the boundless creativity of our young team and the unwavering support of Netflix, we achieved this vision,” remarked R. Venugopal, Ideation Director at Maitri.

    Francis Thomas, Group Creative Director, noted the transformative changes in the advertising landscape over recent years. “For the last couple of years, there have been revolutionary changes in the advertising field,” he said. He emphasized the shift from producing single-language ads and dubbing them into multiple languages to creating original content in five South Indian languages. “This is a recognition of the strong support from the market towards such content,” Thomas added.

    Chairman C. Muthu highlighted “Big companies starting from Muthoot Finance, Swiggy, Netflix, Disney+ Hotstar to Crafton Games have partnered with Maitri because of their expertise in the creative and tactical skills developed over the years,”. Managing Director Raju Menon celebrated this achievement, stating, “This is not just a win for Maitri but for the innovation and inclusivity in Indian advertising and the beginning of a new era in advertising.”

    With 28 years of experience, Maitri operates offices in Kochi, Trivandrum, Maldives, Seychelles, and Bangalore. Their extensive client list includes Mathrubhumi, Muthoot Finance, AVT, Kerala Tourism, myG, Lazza Icecreams, KLF Nirmal Industries, Brahmins (Wipro), Asianet, Swiggy, Amul, IM Galvanised Steel Pipes, Alappat Jewellery, Hyundai, Kerala Vision, KSIDC, KINFRA, Oushadhi, and Kottakkal.

    Maitri’s remarkable performance at Goafest 2024 is a milestone for the agency and a testament to the innovative and inclusive nature of the Indian advertising industry.

  • Ayushmann Khurrana returns in new Agoda campaign

    Ayushmann Khurrana returns in new Agoda campaign

    Mumbai: Digital travel platform Agoda launched a new campaign featuring India’s global superstar Ayushmann Khurrana. It marks the third collaboration between Ayushmann and Agoda, after the successful ‘fridge magnets’ video and an innovative AI campaign.

    In the new video, Ayushmann once again showcases his many travels. Flaunting his wall filled with travel photos, Ayushmann shows his versatility and impresses his friends by rapidly speaking in different accents from the locations he has visited. Ultimately, he explains that these trips are made possible thanks to Agoda’s affordable prices. The video marks Agoda’s second TV ad in India.

    Ayushmann Khurrana, who recently traveled to New York City with Agoda, stated “Both in travel and in acting, I always look to push boundaries. I love that Agoda enabled me to do both. I received such a positive response to our first collaboration with the ‘See The World For Less’ campaign, and I’m very excited to share this new video with Indian audiences.”

    Agoda senior country director India subcontinent and Maldives Krishna Rathi shared, “Agoda is rapidly gaining the reputation in India as the platform with great value deals and an extensive selection of accommodations, flights, and activities. Having Ayushmann as our brand ambassador has contributed to even more awareness of our great prices. The new campaign is charming, fast-paced, and most of all, fun. All qualities that perfectly match Ayushmann’s talents and Agoda’s brand aspirations.”  

    Agoda has been active in India since 2008 and connects both Indian travelers and international tourists with over 4.2 million holiday properties globally.

  • Liqvd Asia promotes Monish Sanghavi, Sunil Gangras to join the Board of Directors of the company

    Liqvd Asia promotes Monish Sanghavi, Sunil Gangras to join the Board of Directors of the company

    Mumbai: Liqvd Asia’s journey of growth and success is evident across multiple fronts, with increasing business revenue, enhanced profitability, a diversified client portfolio, and the production of award-winning work. Notable brands such as Parle, BOB Cards, ICICI Bank, and Pfizer stand as testament to the company’s prowess in the industry. Operating from strategic locations in Delhi-NCR, Kolkata, Bengaluru, and Mumbai, Liqvd Asia is dedicated to crafting compelling digital narratives for prominent events like the IPL.

    The company is gearing to enter into a new chapter with the appointment of Monish Sanghavi and Sunil Gangras as Directors – leveraging their expertise to drive further growth.

    Liqvd Asia founder Arnab Mitra, said, “At our company, we have consistently embraced evolving trends and advancing technologies. While these changes present new challenges, they also provide us with opportunities for innovation and growth. We are also excited to introduce our new directors and look forward to the continued progress. To honour the invaluable contributions of our dedicated team members, we are proud to offer Employee Stock Ownership Plans (ESOP) to those who have been with us for over five years. Their unwavering commitment and hard work have been crucial in driving our remarkable growth over the past fiscal year.”

    Sanghavi commented on his new role as Director at Liqvd Asia, saying, “This new role is another feather in my cap and a new opportunity to continue driving Liqvd Asia’s vision forward. We have an exceptional team, and I am confident that we will achieve even greater success together.”

    Liqvd Asia director Sunil Gangras further commented, “Being a part of Liqvd Asia’s journey has been incredibly rewarding. I look forward to leveraging our creative strengths to produce more avenues along with innovative and impactful work for our clients.”

    Recently the company also announced the opening of their new operations in Kolkata, marking another milestone in their expansion journey. Their collaboration with the prestigious Peerless Group in Kolkata signifies a promising start.

  • Tata Trusts launches film on quitting tobacco

    Tata Trusts launches film on quitting tobacco

    Mumbai: Tata Trusts have unveiled a meaningful cause-driven awareness film, #DontQuitQuitting, that captures the challenging journey of people trying to quit tobacco. While nearly 34 per cent of tobacco users in India have tried to quit, many tend to relapse. The film offers a fresh, unique, and nuanced perspective to the conversation on tobacco consumption – instead of simply highlighting risks and asking people to quit, it portrays a raw and honest story of the setbacks and personal struggles that people experience along the path to tobacco cessation. By compassionately shedding light on the issue, the campaign motivates people to stay persistent in their efforts to quit tobacco.

    The film follows the journey of a tobacco user as he navigates his own unique experience, using a powerful and evocative visual metaphor of a ‘gutka’ pack and a cigarette sticking persistently to his body, representing people’s hidden struggles to break free of this addiction. The film’s catchy lyrics, ‘Chipak Chipak,’ bring to focus the ‘sticky’, pervasive nature of people’s tobacco consumption habit and the relentless struggle to fight the constant urge and quit it.

    Tata Trusts head of brand and marketing communications Deepshikha Surendran said, “When encouraging people to quit tobacco, we found that few uncover the struggles and emotional turbulence of de-addiction. At the Tata Trusts, we have been consistently raising awareness on the risks of tobacco use and its link to various types of cancer. This film with its unique execution and catchy lyrics is a powerful way to highlight the invisible and courageous struggles of those trying to quit tobacco. We recognize that quitting tobacco is a journey, and we hope that this campaign offers people encouragement and motivation to continue along this path till they succeed.”

    RepIndia senior creative director Neelanjan Dasgupta added, “In this world of constant conversations, we often forget the power of silence, and that actions are so much louder than words. This is why we wanted to use a visual analogy in the form of mime, as a mode to communicate a simple fact – quitting tobacco might be difficult but is not impossible. The brief from the Trusts clearly indicated that we should not be preachy. Instead, we aimed to create an interesting narrative using the power of action in a format most suitable for the digital audience.”

    It has also been amplified across Tata Trusts’ social media platforms, including LinkedIn, Instagram, X, Sharechat, and Facebook. Through a digital-first launch, India’s leading philanthropic organization intends to spark meaningful conversations about the realities of quitting tobacco and offer motivation to the people undertaking this endeavour. Tata Trusts will also amplify three powerful real and lived experiences of people’s paths to de-addiction in the form of video testimonials, reminding people that they are not alone in this struggle and offering them hope for a tobacco-free life. This builds on the Trusts’ long-standing commitment to increasing awareness and advancing affordable, high-quality cancer care to millions of Indians, through the efforts of the Tata Cancer Care Foundation. So, start your journey today and Don’t Quit Quitting.