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MUMBAI: It was going to be ‘India’s Greatest Sale Ever’. Therefore, Laqshya Solutions had 24 hours to devise and implement the campaign in such a way...
MUMBAI: MEC, www.mecglobal.com, today announced the appointment of Marie-Claire Barker as its first global chief talent officer. She will work with the agency’s global CEO...
MUMBAI: Affiperf, Havas’ programmatic pure player, became the first company in the world to offer brands the opportunity to operate seamlessly across multiple demand side platforms...
MUMBAI: Tangerine Digital, a digital content solutions provider and part of To The New group has launched a customised content solution for brands in the budding...
MUMBAI: Hardcastle Restaurants Private Limited (HRPL), a master franchisee for west & south India operations of McDonald’s and a subsidiary of Westlife Development, has announced the...
MUMBAI: DDB Mudra West has won the creative duties for Sintex Industries. The account will be handled by one of DDB Mudra West’s offices in Ahmedabad....
MUMBAI: After 38 years of service, Harish Manwani, Unilevers’ chief operating officer has decided to hang his boots. Manwani will retire from Unilever on 31...
MUMBAI: At the Annual General Body Meeting of the India Chapter of International Advertising Association (IAA) held in Mumbai, RK Swamy Hansa Group chairman Srinivasan Swamy...
MUMBAI: FCB Ulka’s national creative director K S Chakravarthy aka Chax has quit. As per industry sources, Chax is serving his notice period and will...
MUMBAI: Infectious has been signed on as the communications partner for Pinnacle Groups new residential project in Sus – Neelanchal. The agency will be responsible...
MUMBAI: Hindustan Unilever Limited (HUL) has announced a key change in the management committee. Manish Tiwary, currently sales and customer development executive director and VP, will...
MUMBAI: WPP’s GroupM has announced its plans to launch an online platform called ‘Grand Diwali Mela’, which will be India’s largest festive season online destination. ...
MUMBAI: To further bolster its digital business in India, Edelman has announced two strategic leadership appointments. It has got on-board Kunal Arora as the national...
MUMBAI: Twitter India has appointed Anupam Dixit as its first industry manager in the country. The official handle of Twitter India (@TwitterIndia) tweeted out the following...
MUMBAI: Ogilvy’s Mumbai office, which has been handling the creative duties for Home Centre in Middle East and North Africa for over a year, has now...
MUMBAI: Haworth, an independent and employee-owned marketing and media agency based in Minneapolis, has announced a strategic partnership with GroupM, the media investment management division of...
MUMBAI: Emirates has assigned its west Asia & Indian Ocean (WA&IO) brand communications mandate to L&K Saatchi & Saatchi following a multi-agency pitch. The agency’s...
MUMBAI: Myntra has teamed up with iProspect Communicate 2 to become the first brand in India to sign up for Google Analytics Premium (GAP). For years, Google...
MUMBAI: After receiving Rs 365 crore funding earlier this month, the online classified company Quikr announced the appointment of Vineet Sehgal as the company’s chief marketing...
MUMBAI: Lowe Lintas & Partners has bagged the creative duties of online major Flipkart. The business was awarded to the company on the back of a...
He took charge in January this year and since then there has been no looking back. The humble and calm, Kartik Sharma, the managing director...
MUMBAI: Sreekumar Balasubramania, who has 19 years of experience in global marketing communications companies, has been appointed as Publicis Capital senior vice president. Balasubramanian will...
MUMBAI: Tata Docomo has retained Milestone Brandcom as its OOH agency following a recent pitch. Milestone has been the incumbent agency on board for over...
MUMBAI: CASBAA has announced the appointment of Mark Lay to the newly created position of vice president, CASBAA Singapore. “We are excited to welcome Mark...
MUMBAI: After adding interesting new brands like Radio City, Hungama, QuikSilver, Steve Madden, Kenneth Cole and many more in its kitty, Scarecrow has beefed up its...
MUMBAI: Starcom MediaVest Group (SMG) has announced that Sue Frogley will join the company as global commercial director. Responsible for building a strong commercial capability...
MUMBAI: Soon after Rajiv Mehta quit the company after nine years, Puma India has announced the appointment of Abhishek Ganguly, as its new managing director. ...
MUMBAI: Cairn India, an oil & gas company, has appointed Leo Burnett as its agency on record for its branding communication requirements in India. Through...
MUMBAI: The winning spree continues for Maxus, which has won 23 new clients, worth upwards of Rs 300 crore in the first half of 2014. The...
MUMBAI: Publicis Capital has elevated Joy Mohanty as its national creative director. Mohanty will continue to be based in Delhi and will report to Publicis South...
MUMBAI: To The New (TTN), an end-to-end digital services network, through its digital content platform #fame will be investing $10 million in the next couple of...
MUMBAI: “We recall that, at WPP Stream India in February 2014, the renowned filmmaker Shekhar Kapur metaphorically referred to digital marketing as Shiv Tandava. We whole-heartedly...
MUMBAI: iProspect Communicate 2 has been awarded the digital consultancy mandate by Shaze covering SEM, SEO & social media. The partnership brings together two organisations...
MUMBAI: Publicis Groupe and Adobe have announced a strategic partnership to deliver the Publicis Groupe Always-On Platform, the first end-to-end marketing management platform from Publicis Groupe...
MUMBAI: Starcom MediaVest Group (SMG) India has bolstered its senior leadership team with the hiring of two key executives. Natasha Kapoor joins the agency as SMG...
MUMBAI: McCann Worldgroup has promoted Prasoon Joshi to McCann Worldgroup Asia Pacific chairman. In this position, he will focus, along with McCann Worldgroup Asia Pacific...
MUMBAI: At the board meeting of the Advertising Standards Council of India (ASCI), Agro Tech Foods director Narendra Ambwani, was unanimously elected chairman of the board....
MUMBAI: The newly elected executive council of the Indian Society of Advertisers (ISA) met on 11 September and elected Marico’s managing director Saugata Gupta as its...
MUMBAI: Havas Media India has won the integrated media duties of Borosil Glass Works in a multi agency pitch. The account is estimated to be upwards...
MUMBAI: RB (formerly called Reckitt Benckiser), a consumer health, hygiene and home company has appointed McCann World Group India as the creative agency for Dettol. ...
MUMBAI: Shaze, the retail brand from the house of TBZ Nirmal Zaveri, has appointed Carat Media to design and implement an integrated communication plan to take...
MUMBAI: A data-driven social and mobile marketing firm, Digital Quotient, has launched arQ, a audience-marketing platform that analyses integrated data from various sources and creates real-time...
MUMBAI: The digital platform has become much more than just an end medium to market a product, today. Brands are conserving with the consumers directly through...
Dentsu created waves early this year when the Indian National Congress chose the agency to handle its creative mandate for the 16th Lok Sabha elections. The...
MUMBAI: Havas Media India has been awarded the integrated media mandate for World Kabaddi League (WKL), the first professional Kabaddi League of the world, in a...
MUMBAI: Contract Advertising has been awarded the creative mandate for Kenstar. The brand will be handled by the agency’s Delhi office. Kenstar chief marketing officer...
MUMBAI: Hungama.com, a part of Hungama Digital Media Entertainment, has awarded its creative duties to Scarecrow Communications. With this appointment, the agency will be responsible for...
MUMBAI: ZenithOptimedia Group has roped in Hari Krishnan as ZenithOptimedia India managing director. Based out of Gurgaon, he will be taking charge of the agency’s...
MUMBAI: Havas Media Group India has yet again retained MTS India’s integrated media business following a multi agency pitch which included all the top agencies. Speaking...
MUMBAI: PolicyBazaar.com, a web aggregator for insurance, has appointed Lowe Lintas as its advertising agency. The development comes close to the company receiving a funding...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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