ITV

Category: Media and Advertising

  • NEXA sponsors SIIMA New Streaming Academy Awards 2024

    NEXA sponsors SIIMA New Streaming Academy Awards 2024

    Mumbai: Maruti Suzuki India Ltd (MSIL) is delighted to declare the continuation of its NEXA alliance with the South Indian International Movie Awards (SIIMA) as it steps into the second consecutive year of sponsorship. This year, NEXA is thrilled to unveil the Streaming Academy Awards 2024, an innovative platform designed to honour India’s rapidly evolving digital content creation sphere. As NEXA forges ahead into another year of partnership, the initiative serves as a powerful symbol of its dedication to nurturing innovation and creativity. The NEXA Streaming Academy Awards 2024 is poised to act as an impetus to recognize and celebrate the exceptional storytellers, pioneering influencers, and impactful content creators who have significantly influenced the digital domain.

    Maruti Suzuki India Ltd senior executive officer, marketing & sales Partho Banerjee said, “The NEXA Streaming Academy Awards are not just an award ceremony, they are a celebration of digital creativity and a beacon for the future of entertainment. By honouring the remarkable talent emerging from the digital realm, we aim to inspire and empower the next generation of storytellers. Together with SIIMA, we are pioneering a new era of storytelling where the possibilities are endless, and inspiration knows no bounds. These awards embody our shared commitment to nurturing creativity and innovation. We are thrilled to embark on this journey and look forward to witnessing the extraordinary stories that will unfold.”

    Speaking on the collaboration, Brinda Prasad Adusumilli, Chairperson SIIMA, says, “Post-pandemic, digital has become the primary source of content consumption, and content consumption on streaming platforms has become language agnostic. We at SIIMA believe in building an event celebrating the best of streaming platforms irrespective of the language in which the content is produced. We are happy to partner with NEXA in this new initiative as NEXA strongly believes in celebrating excellence”.

    Embodying NEXA’s philosophy of ‘Create. Inspire’ these Streaming Academy Awards will not only honour outstanding achievements across diverse Indian languages and platforms but also foster a thriving ecosystem that encourages creators to push boundaries, experiment with formats, and connect with audiences in unprecedented ways. The award will have 24 categories across themes.

    The Awards will be held on 21 July 2024 and all the streaming platforms and the producers can send their entries for nomination through the official website streamingacademy.in by 14 June 2024.  The jurors of the awards will include renowned industry veterans.a

  • French Essence launches #ContestAlert “Unlock Europe with French Essence” campaign with Flipkart

    French Essence launches #ContestAlert “Unlock Europe with French Essence” campaign with Flipkart

    Mumbai: French Essence, a premium perfume brand known for its best in class, is thrilled to announce an exciting new campaign #ContestAlert “Unlock Europe with French Essence” in collaboration with Flipkart. Customers who will be purchasing French Essence perfumes for Rs. 1399 on Flipkart are eligible to enter a draw for a chance to win an unforgettable trip to Europe starting from 5 June till 5 August 2024.

    With this campaign, French Essence collaborated with Flipkart to reward their loyal customers and enhance their shopping experience with the allure of a chance to enjoy an unforgettable trip to Europe. Customers can participate by purchasing any French Essence product through Flipkart’s platform. This unique offer not only enhances the joy of purchasing a signature fragrance but also brings a chance to fulfill their dream of exploring Europe within reach.

    French Essence CMO Nidhi Gupta shared her enthusiasm about the campaign, stating, “We are delighted to bring this incredible opportunity to our valuable customers. Our main motto is to provide our alluring and captivating fragrances which are crafted with the finest ingredients, inspired by the elegance and romance of France. With this campaign, we want to offer our customers a once in a lifetime grand opportunity to experience Europe’s old-world culture and scenic beauty firsthand”

    The idea behind the partnership with Flipkart, known for its rapid growth and innovative approach to e-commerce, always provides a best-in-class, seamless and customer-friendly shopping experience. Partnering with Flipkart allows French Essence to leverage this robust platform to reach perfume enthusiasts nationwide and give them an exciting opportunity to a wide range of audiences.

  • Cheil India appoints Mandeep Sharma as the national head, Cheil India – Samsung Business

    Cheil India appoints Mandeep Sharma as the national head, Cheil India – Samsung Business

    Mumbai: Cheil India has announced the appointment of Mandeep Sharma as the national head, Cheil India- Samsung Business. Mandeep will report to Cheil SWA COO Sanjeev Jasani.

    A legacy marketer whose career has spanned more than three decades, Mandeep has managed multiple roles across the brand and agency sides. His expertise lies in CRM, customer engagement, sales, and product management.

    Before his stint with Cheil India, Mandeep was part of the McCann World Group, where he led one of their fastest-growing disciplines, MRM. In the past, he has also held positions with Thompson Connect (JWT) and Ogilvy One.

    As a part of Mandeep’s remit, he will be responsible for identifying, and crafting innovative strategies and systems that will help Samsung face the ever-changing dynamics of marketing landscape. He will be driving the integrated marketing campaigns for our key client Samsung India, weaving together the capabilities which Cheil offers.  

    Commenting on the appointment, Cheil SWA MD Carlos Limseob Chung said, “Cheil is leading the advertising mandate for Samsung -one of the most well-known brands in the country, with a portfolio of products that straddles across multiple categories. We wanted to hire someone who is able to harness data and digital alongside the brand marketing so as to deliver gold standard work. Mandeep, with his stellar record of providing integrated marketing solutions to multiple brands is a perfect choice and I am elated to welcome him to Cheil India”.

    “I am thrilled to be a part of Cheil India, an agency that I believe is truly integrated in line and spirit. They have done a stellar job in driving business outcome for Samsung and I hope we would collectively as a team continue to push the boundaries in pursuit of achieving industry best practices and excellence” said Cheil India – Samsung Business, national head, Mandeep Sharma.

  • Women’s Handball League secures multi-year sponsorship deal with Nivia Sports

    Women’s Handball League secures multi-year sponsorship deal with Nivia Sports

    Mumbai: The Women’s Handball League (WHL), promoted by Pavna Sports Venture, announced its partnership with homegrown sports equipment manufacturing giant Nivia Sports as its strategic partner to develop the game in India as well as the official ball, equipment, and kit sponsor in a multi-year deal ahead of the league, which is scheduled to take place in January 2025.

    As Southeast Asia’s first-ever groundbreaking women’s handball league, it will feature prominent players from India, along with those from the Middle East, Southeast Asia, Europe, and Africa. The league, which will be played under the auspices of the South Asian Handball Federation and supported by the Asian Handball Federation, is set to feature six franchise teams in its inaugural edition.

    While this partnership aims to transform the handball landscape in India by creating significant opportunities for athletes and fostering the growth of the sport from grassroots to elite and league levels, specifically for women’s handball, it will also work closely to develop India as a handball hub in the run-up to the 2032 Olympics.

    Pavna Sports Venture, the league promoters, have already committed a substantial investment over the next three years to focus on talent identification, infrastructure development, and the creation of top-notch coaching facilities for the game at the grassroots level. With the help of this partnership, they also aim to identify India’s most talented handball players and extensively enhance the visibility of the game across India.

    “This strategic alliance with Nivia Sports will be a major milestone in our quest to position handball as a leading Olympic Sport in India. By partnering with a brand synonymous with excellence, we are set to establish world-class standards that will elevate the Women’s League and the sport as a whole. This collaboration will also enhance the quality of play at every level, from grassroots initiatives to elite competitions, and inspire countless young athletes to embrace handball. Together, we envision a future where handball flourishes as a premier sport, cultivating the next generation of champions,” said Pavna Industries executive director &  Pavna Sports Venture chairperson Priya Jain

    Nivia Sports, a renowned leader in the sports equipment sector with over 30 years of experience, is committed to producing world-class handballs that are both affordable and durable, while simultaneously elevating the performance of athletes.

    This partnership will also help Nivia create new markets across the country as well as the Southeast Asian region. WHL will be a great platform for this homegrown brand to showcase top-class handballs and provide an opportunity for research and development to innovate and market world-class handball products globally, as it has been doing for other sports including football, basketball, and volleyball.

    “The Indian Women’s handball team is currently ranked 5th in Asia, and our ambition is to see them reach new heights, with the potential to qualify for the 2032 Olympics. We believe that using top-notch balls, gear, and equipment will significantly boost the sport’s popularity. The Women’s Premier League will be instrumental in this journey. This partnership is more than just a sponsorship; it is a strategic alliance in our mission to elevate handball in India and across Southeast Asia,” added  Nivia managing director Rajesh Kharabanda the official ball partner of India’s top football league and holder of 70 per cent market share in football.

    They are also FIFA-certified football manufacturers in India.

    As part of multiple initiatives taken up by the Women’s Handball League to promote and develop handball and scouring young and talented Indian players for the upcoming league, WHL has also initiated the “Future Handball Champions Program.” With the help of Nivia, they aim to conduct multiple talent hunt programs across the country to tap and nurture young talents and also aim to make the sport more accessible, with special emphasis on advancing women’s handball in the country.

  • Godrej Capital launches ‘Hum Samajhte Hain Business’ campaign

    Godrej Capital launches ‘Hum Samajhte Hain Business’ campaign

    Mumbai: Godrej Capital, the financial services arm of the Godrej Industries Group, launched its new campaign ‘Hum Samajhte Hain Business’. In alignment with the group’s 127-year-old legacy of furthering nation-building and catering to the growing needs of India, the company offer loans tailored to the specific needs of business owners looking to grow and make progress in their business journey.

    As part of the campaign, the brand has released a new digital film conceptualised by Publicis India. The storyline uses a cinematic lens to capture the bittersweet emotional journey of a business owner transitioning from a small shop to a larger and more successful venture, revealing a moment of triumph and growth.

    With its loans for business, such as unsecured business loans, loan against property, and udyog loan against property, Godrej Capital reaffirms its offerings of tailor-made loan solutions for business owners who seek the flexibility of repayments and quick sanctions in their pursuit of business growth.

    Godrej Capital CMO Nalin Jain said, “’Hum Samajhte Hain Business’ reflects our deep understanding of building a business in India. We acknowledge both the emotional and practical aspects of the growth of a business, from navigating transitions to celebrating achievements. We are dedicated to providing business owners with flexibility and innovative products. Through customized loans for businesses from Godrej Capital, we empower entrepreneurs to exceed their own business expectations, providing the financial backing necessary for their success.”

    Publicis India MD Oindrila Roy added, “In recent years, Publicis India has created iconic work for BFSI brands, and winning this account reaffirms our expertise. We are thrilled to leverage our skills to craft comprehensive strategies that will fortify Godrej Capital’s brand narrative. With the ‘Hum Samajhte Hain Business’ campaign, we aim to establish Godrej Capital as an empathetic lender who understands the challenges faced by MSME business owners. This campaign taps into the insight that businesses often do not grow as planned, regardless of the circumstances, and emphasizes that Godrej Capital truly understands their needs.”

    The campaign will run across Google, Meta (Facebook & Instagram), YouTube, and Ad Networks, complemented by offline channels and several digital marketing routes. The film will be released in six languages—Marathi, Gujarati, Hindi, Tamil, Telugu, and Kannada—ensuring wide accessibility in various regions and markets. The campaign aims to engage business owners, prospective borrowers, and industry representatives enhancing awareness and engagement across all serviceable locations.

    In addition to this, an outdoor campaign has also been strategically aligned to maximize Godrej Capital’s reach and visibility among customers and DSAs alike. The outdoor outreach will cover transit media and OOH in eight languages across 28 markets, including Pune, Bangalore, Delhi NCR, Ahmedabad, Surat, Indore, Chennai, Coimbatore, Hyderabad, Chandigarh, Jaipur, Nashik, Nagpur, Aurangabad, Rajkot, Baroda, Vapi, Salem, Vellore, Vijayawada, Vizag, Mangalore, Mysore, Ludhiana, Jalandhar, Jodhpur, Alwar, and Udaipur.

    With its focus on growth and flexibility for businesses, Godrej Capital is focusing on developing and providing financial access for MSMEs. The aim is to contribute towards the entrepreneurial development of the MSME sector in India, ultimately contributing to the economy’s growth and nation-building.

  • Brand Street Integrated’s OOH division successfully executes major projects for Tata Stryder and Kenstar

    Brand Street Integrated’s OOH division successfully executes major projects for Tata Stryder and Kenstar

    Mumbai: Brand Street Integrated, a pioneer in brand transformation and immersive brand experiences, is proud to spotlight its dynamic OOH (out-of-home) division, led by industry veteran Leena Sharma and supported by business director – west (Mumbai) Rajat Chakravarty,. Under their expert guidance, the OOH division has successfully executed numerous high-impact campaigns, enhancing the agency’s reputation as a comprehensive marketing solutions provider.

    Leena Sharma, with her extensive experience and visionary approach, has been instrumental in driving the OOH division to new heights. Rajat Chakravarty, known for his strategic insights and regional expertise, plays a crucial role in managing and expanding OOH operations in the western region. Their combined leadership has ensured that Brand Street Integrated’s OOH campaigns are not only visually striking but also strategically positioned to maximize brand visibility and engagement.

    Latest Projects: Tata Stryder and Kenstar

    Brand Street Integrated’s OOH division recently completed a series of impactful campaigns for Tata Stryder, deploying visually captivating hoardings and billboards across key cities such as Jamnagar, Bangalore, and Kolkata. These campaigns have significantly bolstered Tata Stryder’s brand presence, reaching a wide and diverse audience.

    In another notable project, Brand Street Integrated executed a highly successful OOH campaign for Kenstar. The campaign featured striking hoardings and billboards across Bihar and Uttar Pradesh, capturing the attention of local consumers and driving brand awareness to new levels. The creative and strategic execution of these campaigns has cemented Brand Street Integrated’s position as a leader in the OOH advertising space.

    Vision and Leadership

    Their OOH division focuses on creating immersive and impactful brand experiences that resonate with audiences. With an approach that combines creative excellence with strategic planning, ensuring that each campaign delivers maximum ROI for clients.

    “At Brand Street Integrated, our goal is to create OOH campaigns that not only catch the eye but also engage and resonate with the audience,” said Brand Street Integrated’s head of the OOH division Leena Sharma. “The success of our recent projects with Tata Stryder and Kenstar showcases our commitment to delivering innovative and effective outdoor advertising solutions. We are excited to continue expanding our OOH services and helping brands connect with their audiences in impactful ways.”

    Business director – West (Mumbai) Rajat Chakravarty, brings a wealth of regional knowledge and strategic acumen to the OOH division. His efforts in managing and expanding OOH operations in the western region have been pivotal in executing successful campaigns and enhancing regional outreach. “Our OOH campaigns are designed to strategically maximize brand visibility and engagement,” said Rajat Chakravarty. “The team aims to deliver high-impact OOH solutions that drive brand recognition and consumer connection across diverse markets.”

    Expanding OOH services

    Brand Street Integrated’s OOH division offers a comprehensive suite of services, including strategic planning, creative design, and execution of hoardings, billboards, transit advertising, and more. The agency’s ability to deliver end-to-end OOH solutions has made it a go-to partner for brands looking to create impactful outdoor advertising campaigns. As Brand Street Integrated continues to expand its OOH capabilities, it remains dedicated to providing innovative and effective advertising solutions that help brands connect with their audiences in meaningful ways. With a strong track record of successful campaigns and a team of seasoned professionals, the agency is well-positioned to lead the way in the OOH advertising industry.

  • Nimesh Shah rejoins Madison Digital as general manager

    Nimesh Shah rejoins Madison Digital as general manager

    Mumbai: Madison Digital, the digital unit of Madison World, has announced the return of Nimesh Shah as General Manager for Madison Digital. He will co-lead the western region alongside Vineet Shah and will report directly to Madison Digital and Madison Media Alpha CEO Vishal Chinchankar.

    Nimesh has over 14 years of experience in digital marketing out of which six years have been at Madison. He has a proven track record of success across brands and agencies and has also had an entrepreneurial stint. Apart from Madison, he has worked in companies like Kuoni India, Talwalkars Fitness Ltd; and prior to joining Madison he was at Essence Mediacom. Across his career he has worked on multiple reputed brands such as Tata Consumer Goods, Piramal Healthcare, Bluestar, Bayer Consumer Health Products, Hygienic Research Institute, Exide Batteries, among others. He holds a bachelor’s degree in BMS from Mumbai University and a post graduate diploma in Business Management from Rizvi Institute of Management.

    Chinchankar expressed, “We are happy to welcome Nimesh back at Madison Digital. I am confident that his leadership will strengthen our capabilities in the western region, and I am extremely certain that his core abilities of strategic acumen and client focus will bring tremendous value for Madison and our clients.”

    Shah comments on his re-joining, “I’m thrilled to reunite with Madison World and contribute to its digital initiatives in this ever-evolving landscape. I have had the privilege of witnessing the transformative power of digital and its impact on consumers. My focus will be on driving innovation, with a particular emphasis on data and technology-driven solutions to facilitate digital transformation and foster business. Together, we aim to redefine possibilities and create impactful, strategic experiences for our clients. I am super excited to be a part of this journey.”

  • Mamaearth and Swiggy Instamart unite to #GoGreen this World Environment Day

    Mamaearth and Swiggy Instamart unite to #GoGreen this World Environment Day

    Mumbai: Mamaearth, a brand for toxin-free and natural personal care products, is thrilled to announce its partnership with Swiggy Instamart for a special sampling activity in Delhi NCR in observance of World Environment Day.

    Through this initiative, Mamaearth will include complimentary seed samples with close to 30,000 orders delivered through Swiggy Instamart on World Environment Day. This joint effort represents more than just a campaign; it stands as a testament to both brands’ commitment to environmental stewardship and sustainability. The brand believes in the power of small yet impactful actions, aiming to inspire new age consumers to begin their sustainability journey right from the comfort of their homes. Ultimately, it envisions a future where every home nurtures a thriving garden, every individual embraces an eco-conscious and sustainable lifestyle, and together, we co-create a world where harmony between humanity and nature prevails. Mamaearth chose to collaborate with Swiggy Instamart to leverage their extensive reach and engage a wide audience, promoting sustainability and eco-conscious living on a larger scale.

    The brand believes that goodness starts with the small choices we make every day, and this reflects in the choices the brand has made with its products and initiative like plant goodness where every order made on the website results in a tree being planted on behalf of the consumer. This initiative aims to promote afforestation, support farmer livelihoods, and foster sustainable coexistence with nature. The brand has been on a constant endeavour to serve consumers and society and make the world a better place.

    Honasa Consumer Ltd EVP and CMO Anuja Mishra commented, “At Mamaearth, we believe in the power of doing good to drive meaningful change. Through our partnership with Swiggy Instamart on World Environment Day, we are excited to engage with our consumers and encourage them to join us in our mission to plant goodness and make a difference for the planet. Beyond the immediate act of planting seeds, we aspire to ignite a sense of empowerment that these small activities can create for the collective good.”

    Talking about the initiative, Swiggy Instamart VP – category, growth & revenue Anirban Roy said- “We are excited to partner with Mamaearth on this meaningful initiative for World Environment Day. By including complimentary seed samples with 30,000 orders through Swiggy Instamart, we aim to inspire our consumers to take small but impactful steps towards sustainability. This collaboration not only highlights our shared commitment to environmental stewardship but also empowers our customers to contribute to a greener future right from their homes. Together, we believe we can make a significant difference in promoting eco-conscious lifestyles and nurturing a more sustainable planet.”

    The brand launched the plant goodness initiative with an ambition to plant 1M trees by 2025 and has already planted six lakh trees. In collaboration with an NGO and farmers for agroforestry, these trees have been planted in farmlands across Rajasthan, Uttar Pradesh and Haryana. The saplings planted are fruit- bearing trees that help farmers increase income opportunities with the produce from these trees. The agroforestry approach doesn’t use the entire agricultural land, and the farmers continue to do their farming along with creating an orchard. This helps in creating carbon sinks in agricultural fields, thus moving towards the target of ‘Net Zero Carbon’. The brand has also created positive environmental changes, including the sequestration of 250,000 tons of carbon and the production of 500,000 tons of oxygen each year, while greening 3,500 acres of land.

  • Bajaj Allianz Life Insurance unveils new campaign

    Bajaj Allianz Life Insurance unveils new campaign

    Mumbai: Bajaj Allianz Life unveils a compelling campaign aimed at addressing the fundamental issue of underinsurance. The cornerstone of this campaign is the ‘Thumb Rule’—advising individuals to secure term insurance coverage that is at least 10 times their annual income. Shubman Gill, known for his prowess on the cricket field, steps into a new role to guide viewers through the essentials of term insurance.  

    Commenting on the campaign launch, Bajaj Allianz Life CMO Chandramohan Mehra said, “Simplifying by dejargonising is one of the potent solutions to overcome the perceived complexity coupled with high customer inertia, a key challenge faced by insurance industry.  Lack of knowledge has been one of key barriers resulting in India’s high protection gap at 87 per cent. Our underinsurance educational initiative equips customers with right advisory to make sound decision, keeping in mind long term protection needs of the family.  Anchored on a thumb rule of 10x, we are confident that the initiative will aid easy comprehension and induce appropriate actionability.”

    Through a series of captivating films, Bajaj Allianz Life highlights the importance of the 10X life cover guideline.

    To maximise its impact, Bajaj Allianz Life has launched a 360-degree marketing campaign, spanning across television, print, outdoor, digital and extensive use of fininfluencers. The message will be amplified through social media outreach as well. As the nation gears up for the T20 World Cup, Bajaj Allianz Life’s campaign will be showcased there, driving home the importance of adequate insurance coverage.

  • ETML wins the digital mandate for Keffy

    ETML wins the digital mandate for Keffy

    Mumbai: ETML, an advertising & analytics company has bagged the digital mandate for Keffy, a beacon of wellness in the health industry. This partnership marks a significant leap forward in blending the art of holistic well-being with the precision of digital marketing, leveraging data-driven strategies to enhance the impact of their initiatives.

    Keffy’s mission is to help individuals fully embrace life by offering top-quality supplements designed to support the body, mind, and spirit. Inspired by the Greek concept of ‘kefi’, they encourage a zestful approach to wellness, promoting enthusiasm in everyday living. They are dedicated to transparency and scientific integrity, carefully reviewing extensive research to provide products with genuine, scientifically-backed benefits.

    Commenting on the win,  ETML founder & CEO Raghav Kansal said, “We are thrilled to join forces with Keffy to pioneer the next chapter of digital wellness. Through this partnership, we aim to harness the power of technology to elevate Keffy’s well-being initiatives. Our comprehensive approach includes meticulous campaign optimization, real-time performance tracking, and insightful analytics. By combining our innovative marketing strategies with Keffy’s commitment to holistic health, we aspire to drive meaningful engagement and inspire positive change in the wellness industry.”

    Adding on to this, Keffy founder Paras Arora said, “At Keffy, our mission has always been to empower individuals to thrive in mind, body, and spirit. This partnership with ETML marks an exciting new chapter for us, as it allows us to amplify our impact and reach a broader audience than ever before. By leveraging ETML’s cutting-edge digital marketing strategies and performance-driven approach, we can enhance our outreach and engagement efforts significantly. ETML’s expertise in data-driven marketing and real-time analytics will help us to better understand our audience’s needs and tailor our offerings accordingly. Together, we are committed to creating a healthier, happier world, where wellness is not just a goal, but a way of life.”