ITV

Category: Media and Advertising

  • Inka Insurance rolls out ‘Before We Get Too Big to Do This’ campaign

    Inka Insurance rolls out ‘Before We Get Too Big to Do This’ campaign

    MUMBAI – In a bold move set to disrupt the insurance industry, Inka Insurance has launched a first-of-its-kind campaign giving customers direct, one-on-one guidance from its CEO. The initiative emphasises its exclusivity and time-sensitive nature, offering unprecedented access to the company’s top leadership before rapid growth makes such interactions impractical.

    While most insurers route customers through toll-free numbers, chatbots, or agents focused on meeting sales targets, Inka Insurance is redefining customer service by ensuring that policy queries are addressed by a true expert. The campaign reflects the company’s belief that insurance questions deserve personalised, knowledgeable answers, not scripted responses.

    “Your insurance is personal, and so should be your insurance advice,” said Inka Insurance founder Vaibhav Kathju. “I’ve personally helped MNC leaders and startup founders identify gaps in their policies, and I want to extend that same level of attention to every customer.”

    The initiative aims to simplify an often complex process by having the CEO personally assist customers in identifying missing elements in their policies, providing jargon-free explanations, and offering clear, unbiased advice without any sales pressure. Currently gaining rapid traction on Instagram and X (formerly Twitter), the campaign stands out as a rare opportunity for customers to engage directly with Inka’s top leadership, fostering trust, transparency, and confidence in their insurance decisions.

     

  • Sheela Foam appoints Rakesh Chahar as deputy managing director

    Sheela Foam appoints Rakesh Chahar as deputy managing director

    MUMBAI: Sheela Foam Ltd, a market leader in comfort and sleeping solutions in India, has appointed Rakesh Chahar as deputy managing director (Whole-time Director) with immediate effect. The appointment was announced at the Board of Directors’ meeting pursuant to the recommendation of the Nomination & Remuneration Committee. Mr. Chahar has more than three decades of robust institutional experience and leadership at Sheela Foam.

    Sheela Foam, the owner of iconic brands Sleepwell, and recently acquired Kurlon Enterprises and Furlenco, is building its presence in different geographies at a steady pace. With its portfolio spread across heritage comfort solutions and new-generation tech-enabled lifestyle solutions, the company is heading to a pivotal stage of integrated growth in both Indian and foreign markets.

    Chahar, who has been with Sheela Foam since 1990 and a Whole-Time Director since 2003, brings over 30 years of experience in scaling operations, building distribution strength, and delivering category growth. he has led transformational efforts that have solidified the group’s leadership status in polyurethane (PU) foam business. He has played a pivotal role in establishing Sleepwell as India’s most recognized and highest-selling mattress brand.

    He has been the driving force to build Sheela Foam’s distribution muscle, establishing a robust network of distribution and retail partners across the nation – efforts that have greatly enhanced consumer reach and market share.

    In his enhanced mandate, Chahar will lead the company’s growth strategy – to drive integrated operations, channel consolidation, and pan-India market reach. His leadership will also focus on expanding institutional and B2B verticals, while unlocking manufacturing and procurement synergies across the group’s production facilities.

    Beyond his corporate responsibilities, Chahar also serves as Chairman of the Indian Sleep Products Federation (ISPF) – India’s first dedicated industry body for the mattress and sleep solutions sector.
     

  • Asian Paints celebrates the spirit of independence in every hue with ‘The Colours of India’ campaign

    Asian Paints celebrates the spirit of independence in every hue with ‘The Colours of India’ campaign

    MUMBAI: Every shade tells a story. This Independence Day, Asian Paints brings the spirit of the nation into living spaces with The Colours of India – a curated palette of authentic tricolour hues that go beyond symbolism. From vibrant saffrons to crisp whites and lush greens, these colours reflect the beauty and identity of the nation within our homes. The vision came alive through a striking, disruptive print campaign in India’s leading newspapers, turning the simple act of flipping a page into a moment of patriotism. The visual tribute celebrates unity and identity through colour – a reminder that patriotism isn’t just felt on one day, but can be seen, touched and cherished every day.

    Each colour featured in The Colours of India is an actual shade from Asian Paints’ extensive colour library, complete with its shade code. As readers turn the page, they discover not only a heartfelt tribute to the tricolour, but also the sheer vastness of Asian Paints’ offering – a portfolio of over 5,000 unique shades that gives every Indian the complete freedom to bring their personal vision to life, without compromise. From bold, statement hues to subtle, timeless tones, every shade is backed by the trusted Asian Paints Ki Warranty – a legacy of protecting homes and memories for over eight decades.

    For over eighty years, Asian Paints has been the foremost authority on paint and décor in India – a name synonymous with quality, innovation, and trust. One in every two Indian homes carries its mark, a testament to the brand’s deep connection with the country. More than just colour on walls, Asian Paints has been part of life stories – witnessing milestones, celebrations, and everyday moments. This lasting bond is at the heart of Asian Paints Ki Warranty -built on colour, care, and the commitment to protect Indian homes and the memories within them, across generations.

    Commenting on the campaign, Asian Paints managing director & CEO Amit Syngle said,“Marking India’s 79th year of Independence, Asian Paints celebrates the spirit of the nation with a campaign that goes beyond walls. At Asian Paints, colours are more than aesthetic choices — they are expressions of ones shared spirit and individuality. For over eight decades, we’ve been custodians of this vibrant canvas, enabling every Indian to make their spaces a true reflection of themselves. This campaign is a reminder that love for our country and personal expression aren’t limited to one day — they can be lived and cherished every day in the spaces we call our own.”  

     

  • Saatchi Propagate India onboards Saurabh Mankhand as EVP & head of consumer experience

    Saatchi Propagate India onboards Saurabh Mankhand as EVP & head of consumer experience

    MUMBAI: Publicis Groupe India’s full-funnel digital agency Saatchi Propagate has enhanced its leadership team by appointing Saurabh Mankhand as EVP & Head of Consumer Experience.

    Saurabh will spearhead the agency’s Consumer Experience (CX) practice, focused on integrating strategy, data, content, platform innovation, and emerging technologies to deliver measurable impact for brands. He will also play a key role in promoting Publicis Groupe’s unique ‘Power of One’ model to unlock new opportunities and strengthen client partnerships.

    Marking his return to Publicis Groupe India, Saurabh brings over two decades of experience in driving integrated marketing strategies, digital innovation, and business transformation. He has led mandates for brands including Unilever, Jio, Vodafone, and IBM, while building teams and service lines across e-commerce, B2B, and consumer sectors. Prior to this, he served at OLIVER+ as the Business Head for eCommerce & Technology Services. He has also held leadership roles at Indigo Consulting and Ogilvy India.  

    Reporting into Saatchi & Saatchi India, BBH India, and Saatchi Propagate India CEO Paritosh Srivastava, Saurabh will work closely with Saatchi Propagate India EVP & Business Head, Prachi Bali and Saatchi & Saatchi India, BBH India and Saatchi Propagate India, Group Chief Strategy Officer, Snehasis Bose.

    Speaking on the appointment, Srivastava said, “Saatchi Propagate India has been on an amazing growth journey over the last few years. Today, we are amongst the top digital agencies in the country, working with some of the major national and international brands. To keep this momentum going, we are strengthening our capabilities with a focus on owning the entire CX journey. Saurabh’s deep expertise in this space makes him the perfect partner to lead us into this next phase. With Snehasis, Saurabh and Prachi at the helm, Saatchi Propagate India is ready for its next phase of growth.”

    Mankhand added, “The future of brand growth is about creating predictive, personalised experiences through a seamless convergence of strategy, data, and platform innovation across the entire omni-channel ecosystem. This has placed CX at the very core of the business, and I’m excited to join the team at Saatchi Propagate India, who are already deeply engaged with clients on these strategic journeys. My focus will be on enhancing our collective ability to deliver proactive CX solutions that not only meet modern customer expectations but deliver the significant, measurable growth our clients demand.”
     

  • Mehrotra Kapoor takes the editor’s chair in fine health

    Mehrotra Kapoor takes the editor’s chair in fine health

    MUMBAI: The newsroom is getting a health check and Sonal Mehrotra Kapoor is writing the prescription. India Today Group has roped in the award-winning journalist as senior editor and anchor to helm the launch of what it calls India’s first-of-its-kind omni-platform brand dedicated to health and wellness. The initiative, rooted in the credo “to inform, not influence,” aims to bring science-backed, trustworthy content to a nation in the middle of what experts call a “health revolution.”

    With over 17 years in the media trenches, Sonal has built a reputation for hard-hitting, human-centred storytelling across some of India’s biggest newsrooms from 11 years as associate editor and anchor at NDTV, to over three years as editor at Moneycontrol.com. Now, she brings that editorial muscle to a sector she’s deeply invested in, armed not just with a journalist’s instincts but also a Harvard certification in nutrition.

    Reporting to B V Rao and working closely with Supriya Prasad, Sonal will spearhead content that blends digital innovation, credible journalism, and wellness expertise. It’s a brief that mirrors her own personal passions from cooking up wholesome meals and dancing to recharge, to hands-on parenting all while keeping a sharp eye on making complex health topics accessible and engaging.

    India Today is betting big on the booming health and wellness space, and with Sonal at the helm, the platform promises to be as fact-rich as it is relatable proving that good health and good journalism aren’t mutually exclusive.

     

  • Nishith Desai Associates adds two heavyweights to global strategy roster

    Nishith Desai Associates adds two heavyweights to global strategy roster

    MUMBAI: When a law firm starts playing in the big league of global strategy, you know it’s thinking far beyond dusty courtrooms. Nishith Desai Associates (NDA) has just brought in two star players Chintan Vaishnav in Boston and Ritika Patni in New York to sharpen its edge in techno-policy, cross-border strategy, and boardroom advisory.

    Dr Vaishnav, a futurist and techno-policy strategist, is best known for steering the Atal Innovation Mission at NITI Aayog and chairing the Startup20 Engagement Group during India’s G20 Presidency in 2023. With a Ph.D. in Engineering Systems and an M.S. in Technology and Policy from MIT, plus a B.A. in Indian Classical Music for good measure, he’s part scientist, part strategist, part storyteller. At NDA, he will spearhead work in AI governance, innovation policy, and public-private collaboration essentially, the legal brains trust for an increasingly tech-led world.

    On the other coast, Ritika Patni takes charge as leader of NDA’s Global Legal Strategy Consulting Practice. A gold medallist from NUJS Kolkata and MBA alumna from Columbia Business School, she’s worn many hats corporate lawyer at Linklaters London, founder of wellness startup Arth, and consultant to Fortune 500s at Alvarez & Marsal. Her new brief at NDA: guiding cross-border strategy for technology, healthcare, and professional services clients.

    The hires reinforce NDA’s unique “4D” model Practice, Industry, Leadership, Skillset which has long drawn in experts from outside the conventional legal track. It’s the same formula that brought in an engineer-turned-lawyer (Vaibhav Parikh), a surgeon-turned-lawyer (Milind Antani), a CA-MBA-turned-lawyer (Nishchal Joshipura), and a Ph.D. in artificial intelligence (Mihir Parikh).

    Founder Nishith Desai calls the appointments “a commitment to embracing change and challenging conventional thinking” as NDA evolves into a strategic legal consulting powerhouse. With Vaishnav’s policy chops and Patni’s cross-border acumen, the firm looks set to blend law, leadership, and lateral thinking in a way few others can match.
     

  • The Baker’s Dozen celebrates food as India’s universal language through its ‘Different Tongues, One Taste’ campaign this Independence Day

    The Baker’s Dozen celebrates food as India’s universal language through its ‘Different Tongues, One Taste’ campaign this Independence Day

    MUMBAI: India is a land of diverse cultures, traditions and languages, that is alive and dynamic – changing every 50-100 kms. But what binds us together is our unabashed love for food. That is, in a world marred by many cultural and language barriers, there is still food that keeps the spirit of our diversity alive. With this in mind, The Baker’s Dozen (TBD), India’s leading artisanal bakery brand, known for creating authentic and high-quality baked goods, has launched its heartwarming and relatable ‘Different Tongues, One Taste’ campaign this 79th Independence Day.

    TBD’s campaign film captures instances from across the length and breadth of the country – people sharing love and care through TBD’s diverse range of products in their day-to-day lives. A wife surprises her husband with his favourite Banana Walnut Cake. A father packs a Donut Cake in his son’s school bag. A working woman prepares sandwiches for her lunch using Fourgrain Sourdough Bread and assures her mother she is eating healthy. A young girl sends her mother a photo of Dark Chocolate Cookies, telling her they taste just like the ones she makes at home. From different cities, different languages, different lives and family traditions, TBD’s film celebrates one shared truth – how food has the power to connect us all.

     

     

    In addition to the film, the brand is also collaborating with food creators from Maharashtra, Kerala, Gujarat and West Bengal. Through this collaboration, these creators will recreate traditional regional recipes – that are an integral part of the larger Indian culture – using TBD’s products.

    Talking about this year’s Independence Day campaign film, The Baker’s Dozen co-founder & head chef Aditi Handa said, “One of the aspects that I love about cooking, and fascinates me to this day, is how it’s a universal language to express love and care for others. In our factory, I interact and collaborate with people from varied cultures who bring such unique perspectives to the table, enhancing the richness and goodness of the products we create. This Independence Day, we wanted to celebrate this cultural multiplicity through food with our ‘Different Tongues, One Taste’ campaign. With the current climate over language barriers, we sought to celebrate the common language of food made with love that binds us all together.”

    The Baker’s Dozen co-founder Sneh Jain added, “Through our ‘Different Tongues, One Taste’ campaign, we wanted to mark India’s independence in a way that is meaningful, relevant and relatable to Indians belonging to different cultures, regions, and languages across the country. What better way to do that than through the unique uniting power of the language of food? Our campaign film is a testament to the fact that good, pure food can transcend boundaries to bring people together in love and affection.” 
     

  • This Independence Day, Hilti India says #BharatKoAageBadhateHain

    This Independence Day, Hilti India says #BharatKoAageBadhateHain

    MUMBAI: As India celebrates its 79th Independence Day, Hilti India, the global leader in providing innovative and cutting-edge construction solutions, proudly launches its new film, #BharatKoAageBadhateHain. The film is a powerful tribute to the unsung heroes who are building the nation brick by brick.It captures the spirit of raftaar (speed), ekta (unity), andsapne (dreams) – values that have shaped India’s journey of progress since independence. From engineers and planners to technicians and site workers, the film highlights the people whose dedication is building the India of tomorrow.

    As a trusted partner to India’s construction industry, Hilti supports engineers, technicians, and workers not just with tools, but with solutions that make construction safer, more productive, and more sustainable.  The film brings to life what makes India“Sare Jahan Se Achha” through visuals of fast-moving trains, towering statues, vibrant skylines, metro lines, and tunnels carved with courage. These symbols of progress serve as the backdrop for the real story: India’s growth is made possible by the people who bring these projects to life.

    Speaking about the film, Hilti India general manager and managing director, Jayant Kumar said,“The strength of India lies in the hands of those who build it. From the first brick laid after independence to the skylines rising today, this country has been built with sweat, skill, and determination.

    At Hilti, our purpose is to Make Construction Better. This film is a tribute to every planner, engineer, technician, and worker who dreams of building a better tomorrow. We are proud to stand beside them with tools that empower, technology that enables, and belief that connects us. Bharat is not just a place. It is built by us, together.”

    Hilti is driven by its purpose of Making Construction Better, delivering innovative tools, technologies, software, and services that enable professionals to build with greater speed, safety, and precision. With a customer promise to be the best partner for productivity, safety, and sustainability, Hilti stands alongside those shaping India’s future on every project, every site, every day.

    The film is now live across social media platforms including YouTube, Facebook, Instagram, and LinkedIn.

  • Rotary Club of Bombay Seacoast and Frido unite to honour army veterans with comfort

    Rotary Club of Bombay Seacoast and Frido unite to honour army veterans with comfort

    MUMBAI: The Rotary Club of Bombay Seacoast, in collaboration with Frido, has donated advanced electric wheelchairs to the Queen Mary’s Technical Institute (QMTI), Pune, an institution that has been rehabilitating and training disabled soldiers from the Indian Army, Air Force, and Navy since 1917. The initiative aims to honour the courage and sacrifice of India’s paraplegic veterans while restoring their independence and mobility.

    The collaboration, made possible through the Rotary Club’s network and the generosity of its supporters, along with Frido’s expertise in mobility solutions, ensures that the beneficiaries receive equipment designed for maximum comfort, portability, and ease of use. By combining the Rotary Club’s legacy of community service with Frido’s innovation, the effort goes beyond a gesture of support, it’s a commitment to dignity and inclusion for those who have served the nation.

    Speaking on the occasion, Sunil Devnani, President, Rotary Club of Bombay Seacoast, said, “These wheelchairs will help them lead a life of dignity, independence and comfort, while also reminding them that their sacrifices are never forgotten.”

    Frido’s journey began under Arcatron Mobility with a mission to give dignity and independence to people with mobility challenges. The company’s first breakthrough came when it designed a wheelchair for a Paralympian, a project that not only sparked innovation but also revealed a deeper calling: to create world-class mobility solutions for individuals with disabilities, helping them live life on their own terms.

    Speaking on the initiative,  Frido, co-founder & CEO Ganesh Sonawane said, “This collaboration with the Rotary Club of Bombay Seacoast has given us the opportunity to contribute towards the wellbeing of the brave soldiers who have served our nation without ever seeking anything in return. It is our privilege to play a role in restoring independence and comfort in their lives, and we are grateful for the chance to make a meaningful difference.”

    Part of Frido’s CSR efforts and the ‘Find Your Frido-m’ campaign, and in honour of Independence Day, this collaboration reflects the brand’s vision of giving veterans the freedom to live with dignity and on their own terms. With its expertise in mobility solutions, Frido, alongside the Rotary Club of Bombay Seacoast, is championing mobility and inclusion, showing how such partnerships can transform lives.

  • Truecaller Ads appoints Archana Roche as global head of measurement & analytics

    Truecaller Ads appoints Archana Roche as global head of measurement & analytics

    MUMBAI: Truecaller has announced the appointment of Archana Roche as global head of measurement & analytics for its rapidly growing Ad Solutions business. This strategic hire reflects Truecaller’s deepening focus on building a world-class advertising ecosystem powered by data-driven insights, transparent metrics, and business impact.

    With the advertising landscape becoming increasingly performance-oriented, Truecaller Ad Solutions is positioning itself as a trusted partner for brands seeking measurable and meaningful outcomes. Archana’s appointment marks a critical step in embedding measurement as a strategic cornerstone of the platform designed to enable advertisers to unlock greater return on investment through rigorous, full-funnel analytics and evidence-based attribution.

    Bringing over 18 years of experience in digital measurement, ad effectiveness, and data strategy, Archana joins Truecaller from Aleph, where she served as Global Lead for Meta Measurement. In her previous role, she led marketing effectiveness initiatives across Europe, Africa, and APAC, driving adoption of advanced methodologies such as incrementality testing, lift studies, and Marketing Mix Modeling (MMM). Her career spans strategic roles at Tata Motors, Pidilite, and Future Group—anchoring her expertise in both digital-first and traditional marketing environments.

    “Measurement will be a defining factor in the next phase of growth for Truecaller Ad Solutions,” said Archana Roche. “We’re building a measurement framework rooted in trust, precision, and accountability—ensuring every ad dollar delivers clarity and real business results. Our mission is to create an ecosystem where advertisers not only measure what matters, but also act on it with confidence.”

    Speaking on her appointment, Truecaller VP global ads business, Hemant Arora said, “I’m delighted to welcome Archana on board. Under her leadership, Truecaller Ad Solutions will continue to evolve its analytics capabilities—integrating performance metrics across the customer journey, from awareness to conversion. This move reinforces Truecaller’s ambition to offer a comprehensive, insight-led advertising platform that delivers both scale and precision”