ITV

Category: Media and Advertising

  • MasterChow & Chef Ranveer Brar elevate the “Asli Chinese” campaign

    MasterChow & Chef Ranveer Brar elevate the “Asli Chinese” campaign

    Mumbai: Building on the success of their ‘Asli Chinese’ campaign, MasterChow and celebrity chef Ranveer Brar introduced the brand’s Schezwan Chutney. This second phase reaffirms their shared commitment to authentic Indo- Chinese flavors by introducing an exciting condiment created by the homegrown food brand.

    The new MasterChow Schezwan Chutney promises to pack a flavor punch with its fiery blend of chilies, garlic, and aromatic Sichuan spices. As Chef Ranveer Brar explained, “Schezwan Chutney is a big hit as a dip for a variety of snacks, and with this summer being filled with entertainment and sports, we hope our schezwan is your partner in binging and watching!”

    MasterChow founder Vidur Kataria, said that this launch represents the next step in revolutionising how Indians experience Chinese cuisine at home. “Our partnership with Ranveer Brar is built on a mutual passion for culinary authenticity and innovation. With the Schezwan Chutney, we’re giving our customers a taste of the real deal while putting an exciting MasterChow spin on this classic condiment.”

    The Schezwan Chutney kick-starts a new phase of the year-long ‘Asli Chinese’ campaign that will spotlight MasterChow’s diverse product range, with a focus on condiments and sauces. An integrated marketing effort will keep the buzz around the brand, ambassador, and products alive through engaging digital and social activations.

    Studio Fry has been instrumental in shaping and executing the creative and production aspects of the campaign, ensuring a cohesive and impactful brand message.

    The campaign kick-started digitally, primarily through social media platforms, with potential expansion into other channels such as OTT later this year. The company has also curated a fun, quirky and engaging spree of pre-launch content for “MasterChow Loyalists” on Instagram.

    The new MasterChow Schezwan Chutney is available now on the brand’s website (www.masterchow.in), major e-commerce platforms like Amazon, and leading quick commerce apps like blinkit, Swiggy, Instamart, Zepto, Bigbasket.

  • Freedom Rice Bran Oil launches ‘ACT TODAY’ campaign

    Freedom Rice Bran Oil launches ‘ACT TODAY’ campaign

    Mumbai: Gemini Edibles & Fats India Ltd introduces a disruptive tech-enabled print advertising campaign for Freedom Rice Bran Oil, titled ‘ACT TODAY’. This cutting-edge initiative leverages QR code technology to transform how consumers interact with the brand, enhancing convenience, messaging and engagement. This is the first time in India that an edible oil brand has used this technology to make a static advertisement talk to the consumers through the digital video about Freedom Rice Bran Oil.

    The campaign features a print advertisement with a QR code that, when scanned with a smartphone, brings static image to life with a compelling video message about the benefits of using Freedom Rice Bran Oil, the ‘Cholesterol Ki Safai ka Specialist’. The message ends with a unique call to action button which instantly connects to Freedom Healthy Cooking Oils Website, where consumers can enter the pin code and directly purchase the Freedom Healthy cooking oils through the quick commerce portals serving in the neighbourhood and take advantage of exclusive promotional offers.

    The campaign emphasizes the numerous health benefits of Freedom Rice Bran Oil, including its ability to lower cholesterol levels, support weight management, and enhance skin health. With over 10,000 ppm of Oryzanol, Freedom Rice Bran Oil is a trusted choice for health-conscious consumers, actively supporting heart health by increasing good cholesterol while reducing bad cholesterol.

    Gemini Edibles & Fats India Ltd SVP of sales & marketing, P Chandrashekhara Reddy stated, “We at Freedom Healthy Cooking Oils explore innovative ways to reach our customers and engage with them. Our latest print advertisement on Freedom Rice Bran Oil is Cholesterol Ki Safai ka specialist leverages technology to enable customers to view the video information about the product and its benefits. We hope this innovative advertisement helps people to ACT TODAY and incorporate Freedom Rice Bran Oil for daily cooking.”

    Gemini Edibles & Fats India Ltd GM marketing Chetan Pimpalkhute added, “We always explore innovative ways for better customer experiences and engagement. In the latest advertisement for Freedom Rice Bran Oil, we use technology to make a static print advertisement speak with the consumers and explain the benefits of using Rice Bran Oil for daily cooking for ‘Cholesterol Ki Safai’.  The QR code integration allows consumers to instantly connect with the Freedom Rice Bran Oil, explore the product benefits, access exclusive promotions and place online order for the brand.  This innovative approach marks a significant step forward in how consumers connect with Freedom Rice Bran Oil. We are delighted at the response to this disruptive advertisement and the social media buzz created through this innovation.”

    Join us in embracing healthier cooking with Freedom Rice Bran Oil and ACT TODAY for a better tomorrow.

  • L’Oréal Paris introduces a new campaign “See Life in Panorama” with Kendall Jenner

    L’Oréal Paris introduces a new campaign “See Life in Panorama” with Kendall Jenner

    Mumbai: In its ongoing mission to redefine beauty standards, L’Oréal Paris launched its global bestseller Panorama Mascara to India. In line with its campaign “See Life in Panorama”, L’Oréal Paris introduced a digital commercial featuring global ambassador Kendall Jenner, highlighting the groundbreaking innovation in mascara technology.

    Panorama Mascara is all set to redefine lash beauty in India with its multi-level bristle brush, making the eyes appear upto 1.4 times bigger. It is designed to give lashes a fanned-out effect and make them. Its advanced formula catches every lash and ensures they are beautifully coated and defined. Infused with L’Oréal Paris’ exclusive five per cent stretchflex complex technology, this mascara seamlessly stretches and extends, volumizing each lash for a fully fanned–out panoramic effect.

    Speaking about the launch of this product, L’Oréal Paris global makeup artist Val Garland said, “We are excited to launch the new Panorama Mascara by Volume Million Lashes’ which is an industry game–changer. In just one sweep, lashes are stretched to perfection with its multi-level bristle brush that powers up lashes in seconds. Apply it to the outer corners of the upper lashes first to really open up the eye. Then wiggle the wand through the centre to get lash by lash to get panoramic dimension! This surely is a revolutionary product that will never let your lashes down!”

    The digital film perfectly captures the accessible luxury of Panorama Mascara that makes it Kendall Jenner’s favourite. It creates the most well defined, voluminous lash look with a triple-threat combo of length, definition and volume. Infact, according to a consumer survey, 85 per cent consumers confirm the product achieves an open-eyed effect whereas 88 per cent consumers say that it does not smudge all day.

    Crafted for wearability, comfort, and performance, Panorama Mascara is resistant to flaking and smudging, providing a reliable solution for women seeking maximum volume without compromising on quality. It is ophthalmologist-tested, as well as safe for sensitive eyes and contact lens wearers. With this mascara, every woman can achieve stunning, panoramic lashes and exude confidence at every glance.

    Experience the transformative power of panoramic volume with Panorama Mascara by L’Oréal Paris at Rs 999. It is also available in modern trade counters like Lifestyle, Shoppers Stop, exclusively available on Nykaa, Enrich, Dabur New U, Health & Glow.

  • Publicis India Crafts “Fabulously Futuristic” campaign for Enamor’s new lingerie

    Publicis India Crafts “Fabulously Futuristic” campaign for Enamor’s new lingerie

    Mumbai: Publicis India, part of Publicis Groupe India, has unveiled its latest campaign, “Fabulously Futuristic,” for Enamor, India’s premier lingerie brand. This groundbreaking campaign celebrates the active, modern woman and highlights the features of Enamor’s revolutionary “Innovations” line.

    Developed by Publicis India, “Fabulously Futuristic” is a series of six digital films that breaks away from traditional lingerie advertising and showcases the limitless power and grace inherent to everyday activities. Every film focuses on a product from the “Innovations” line-up, showcasing the unique features of each.

    The films showcase women in activities that embody strength and beauty, seamlessly integrating the product range while highlighting the unique benefits of each garment, such as flexibility, breathability, cooling support with N9 temperature control technology, eco-friendly fabrics and gel-filled cups for superior comfort and support.

    Publicis India’s ability to craft impactful narratives aligns perfectly with Enamor’s desire to showcase “Innovation” in a beautiful and inspiring way. This campaign is a testament to the agency’s ability to empower brands and consumers, connecting them on a deeper level.

    “Enamor has been at the forefront of innovation in the category for a long time. So, for the Innovations range campaign, we wanted the brand to claim what it rightfully owns. It showcases stylish, strong women flexing their bodies and possibilities in moments of complete unabashed freedom that the cutting-edge technology in the bras support them with. We chose artforms like ballet and aerial yoga to power punch the ‘proof of concepts’ beautifully. The music and movements are all a celebration of the Enamor woman’s free spirit as she moves into a fabulous future,” said Publicis India joint national creative directors Shitu Patil & Aman Mannan.

    The campaign itself comes from a basic human truth, said Enamor senior VP of marketing Sandra Daniels. “Lingerie is an extremely personal and fundamental part of a woman’s life. Not only is it a product she uses every single day, but also an essential experience for her as a woman. She wants to ensure that she is picking a piece that is perfect in every way- be it the perfect fit, the perfect fabric or the perfect style. With the Innovations campaign, we have aimed to address these concerns and all with the objective of allowing women to have the best lingerie experience, so they can be completely free and comfortable to explore and experience their most fabulous self.”

    Film 1:

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  • Flipkart’s latest campaign delivers a healthy dose of nostalgia

    Flipkart’s latest campaign delivers a healthy dose of nostalgia

    Mumbai: Flipkart, India’s homegrown e-commerce marketplace, has launched a star-studded campaign that will have you grinning from ear to ear. A series of four films brings Flipkart’s most valued traits to life, with a hilarious trip down memory lane featuring a few of India’s most beloved entertainment icons. The campaign reminds us why Flipkart is the chosen shopping destination for millions of Indians through a delivery of great dialogues by characters that most of us will remember.

    Bringing the campaign to life:

    1   The audience is reminded of Flipkart’s commitment to value and trendy selections from great brands by Shehnaaz Gill, as she  expressed her love for Flipkart with the iconic dialogue “Twada style style, Saada style Flipkart!”

    2  The promise of same-day delivery is reinforced by Boman Irani, reprising his iconic ‘Virus’ character, reassuring customers that “All is well” with Flipkart

    3  Unbeatable deals and quick delivery are humorously showcased by value conscious Rupali Ganguly and Ratna Pathak Shah as ‘Monisha and Maya’ in a laughter-filled Flipkart Grocery shopping spree

    4  Customer centricity remains a #1 priority for Flipkart, as demonstrated by Raghu and Rajiv representing ‘Customer is God’ officers, ensuring every customer’s needs are met without compromise

    Speaking about the new campaign, Flipkart senior director – marketing and media Pratik Shetty said, “Our latest campaign reaffirms Flipkart’s commitment to customer delight by offering great value on original brands, exceptional savings on monthly grocery, same-day delivery through our ‘Dawn to Dusk store’ and our promise of being the single point of contact for a speedy resolution for all consumer concerns. This promise is reinforced with beloved characters like Virus, Maya, and Monisha, alongside celebrities such as Shehnaaz Gill, Raghu, and Rajiv, who join us as Flipkart officers for each of these promises.”

    Leo Burnett India CCO Sachin Kamble said, “We thoroughly enjoyed bringing together some of the most iconic audience-favorite characters and the creative process of bringing their signature dialogues into play with real characters resulting in a series of humorous yet very reliable brand promises for Flipkart. We have woven a series of 4 films with quirky characters and each film reiterates an important attribute about Flipkart while keeping it fun and humorous.’’

  • Swiggy brings back Gulaab Jamun Uncle as T-20 season

    Swiggy brings back Gulaab Jamun Uncle as T-20 season

    Mumbai: Swiggy, India’s pioneering on-demand convenience platform has launched its latest Campaign, marking the return of its beloved trio: Gulaab Jamun Uncle, Aunty and legendary commentator Harsha Bhogle.

    The campaign features bite-sized ad films that humorously depict Swiggy’s commitment to on-time delivery, allowing Uncle to enjoy his favourite treats without interruption. In one of the ads, Uncle cleverly navigates his food cravings while Aunty prepares to attend a wedding, highlighting the quick and seamless delivery service. The ads use everyday scenarios to highlight the speed and convenience of Swiggy’s delivery service, resonating with cricket fans across the country.

    These bite-sized ad films, supported by legendary commentator Harsha Bhogle’s popular commentary pieces, showcase the fast-paced nature of Swiggy’s delivery service. The witty comparison to cricket aims to resonate with the massive audience of cricket fans in India. By focusing on a single delivered item, the ad subtly highlights Swiggy’s “no minimum order value” offerings and a special incentive of ₹150 off during the cricket season.

    Talking about Swiggy’s strategy on capitalising on one of its most-favourite campaigns of all time, Swiggy chief growth & marketing officer Ashwath Swaminathan  said, “The series featuring Gulaab Jamun Uncle, Aunty, and Harsha Bhogle is a much-loved one, so we are bringing it back for the continuing cricket season. The campaign highlights how we deliver food right on time to help Uncle enjoy his favorite gulab jamun. We are confident that this campaign will resonate with cricket fans across the country.”

    Indrasish Mukerjee, the director of the film, added, “Swiggy ads were iconic for the language they had set up a while back with the crisp, silent 20-seconders aided only by Harsha Bhogle’s voice. The format’s always challenging, especially with comprehension and one’s ability to land humor. But we were clear from the outset with what we set out to do, which helped, and it was an absolute pleasure to revive this format and bring Gulaab Jamun Uncle alive once again for this series of three films.”

    The Swiggy campaign will run across television, digital platforms, and social media.

    Watch the films here:

  • Haier India joins forces with Star Sports HD as broadcast sponsor for ICC Men’s T20 World Cup 2024

    Haier India joins forces with Star Sports HD as broadcast sponsor for ICC Men’s T20 World Cup 2024

    Mumbai: Haier Appliances India, a global major appliances brand for 15 consecutive years, announces its association with Star Sports HD as the broadcast sponsor for the prestigious ICC Men’s T20 World Cup 2024, one of the biggest global sporting events. This collaboration allows Haier India to gain significant visibility during matches broadcasted on Star Sports HD as the global cricket action unfolds with the matches between the US and West Indies teams from 1 to 29 June.

    Haier India recognizes the significant impact of sports, particularly the unifying zeal of cricket in India, which brings together people from diverse backgrounds. Understanding this opportunity, the brand aims to deepen its connection with millions of cricket enthusiasts and fans by strategically integrating its brand into the digital landscape. Driven by the youth and leveraging new-age marketing strategies, the brand focuses on high-impact sports marketing to strengthen customer connections, build brand awareness, enhance brand loyalty, and drive business growth in the Indian market.

    Commenting on the exciting collaboration, Haier Appliances India president NS Satish said, “Cricket is not just a sport; it’s an emotion deeply embedded in the hearts of every Indian. At Haier India, we are thrilled to announce our association as the ‘Broadcast Sponsor’ for the ICC Men’s T20 World Cup 2024 on Star Sports HD. Taking our sport-o-tainment strategy to new heights, we aim to build strong connections with cricket enthusiasts and millions of consumers worldwide. We view the ICC Men’s T20 World Cup 2024 as an unparalleled opportunity to engage meaningfully with audiences. As one of the biggest sporting events globally, it offers a platform to solidify our position as a challenger brand that pioneers innovative initiatives.

    He further added, “Through such strategic associations, our ultimate goal is to forge stronger connections with our customers, understand their needs better, and create products that make their lives smarter, more convenient, and comfortable. We are confident that this association will strengthen our existing consumer connections and unlock new opportunities in line with our vision of ‘more creation, more possibilities’. With a massive fan base not just in India but around the world, we are confident this collaboration will help Haier captivate a larger audience and expand our brand presence.”

    Aligned with its sport-o-tainment marketing strategy, Haier continues to strengthen consumer connections by investing in premier sporting events worldwide. Recently, the brand announced its partnership with the prestigious Roland-Garros tennis tournament as the Official Partner for the current season. Additionally, the brand welcomed Ana Ivanovic as its global sports brand ambassador. This association highlights Haier’s dedication to the youthful, sports-loving consumer segment and reinforces its commitment to excellence. The collaboration aligns with Haier’s mission to deliver top-notch performance through industry-leading innovations, creating more opportunities for engagement and growth.

  • A timely ad for mustard oil by Leads Brand Connect goes viral

    A timely ad for mustard oil by Leads Brand Connect goes viral

    Mumbai: Following the resounding success of the #ChunoSahi campaign, Leads Brand Connect (LBC) has once again demonstrated its creative prowess with a groundbreaking full-front-page advertisement in a leading Indian newspaper, with a circulation of almost 1.3 million. Released on 5th June, the print ad has rapidly gained viral traction, igniting discussions among some of the most influential voices in the country.

    The ad, which prominently features Bail Kolhu mustard oil on a throne, accompanied by the tagline “बैल कोल्हू को मिला जनादेश” (Bail Kolhu has received the mandate), has captivated the public’s imagination. This innovative piece of advertising not only celebrates the brand’s purity and taste over the past 50 years but also cleverly ties into the recent electoral atmosphere, making a bold statement about the brand’s enduring legacy and consumer trust.

    The advertisement’s unique blend of cultural relevance and creative execution has led to widespread engagement across various platforms. Esteemed Indian journalists and authors took to social media to highlight the ad and use it for rhetoric. Ajit Anjum piece titled “Modi अब बुरी तरह से फँस गए हैं? Nitish Kumar और Naidu के रहमो करम पर विश्वगुरु?” along garnered significant viewership, reaching 21,88,688 views and 67,000 likes.

    Leads Brand Connect managing director Richa Khandelwal reflected on the success of the print ad: “The essence of every campaign we create for Bail Kolhu is to ignite meaningful conversations and foster discussions. That’s the cornerstone of progress. With this press ad, our goal was to craft something both timely and timeless. By aligning the brand with the concept of a ‘mandate,’ we celebrated Bail Kolhu’s rich legacy while tapping into the prevailing national sentiment. The overwhelming response and the conversations it has generated testify to the power of wholesome, thought-provoking advertising.”

    Leads Brand Connect CEO Sanjay Srivastava highlights the execution of the campaign: “Executing a campaign of this magnitude required scrupulous timing and a deep understanding of the audience’s pulse. The press ad was designed to be more than just a visual treat; it was crafted to evoke a sense of pride while making a strong contemporary statement. Seeing the public’s perception of it and how it’s being discussed by prominent figures is incredibly rewarding.”

     

     

     

     

  • Muthoot FinCorp launches Book My Gold Loan campaign with Shah Rukh Khan

    Muthoot FinCorp launches Book My Gold Loan campaign with Shah Rukh Khan

    Mumbai: Muthoot FinCorp Ltd (MFL), the flagship company of the 137-year-old Muthoot Pappachan Group (Muthoot Blue), has launched its ‘Book My Gold Loan’ campaign featuring Shah Rukh Khan. This groundbreaking campaign introduces a first-of-its-kind service in India: book a Gold Loan instantly, anytime, from anywhere. The newly launched feature allows customers to initiate loans with a simple missed call, integrating advanced technology with exceptional customer service.

    This unique service makes Gold Loans more accessible and convenient for consumers and is powered by the robust phygital presence of Muthoot FinCorp across the country with 3700+ branches and Gold Loan from Home in 50+ cities.  

    Muthoot FinCorp Ltd CEO Shaji Varghese said, “Through our campaign, we aim to transform financial accessibility for every Indian. Partnering with Shah Rukh Khan, the ‘Book My Gold Loan’ campaign represents a major leap for us. With the ‘Book My Gold Loan’ service we aim to make life easier for all our consumers with gold loans that can be taken at any of our branches or from their homes. Our loans empower our customers to fulfil their aspirations daily.”

    Muthoot FinCorp’s ‘Book My Gold Loan’ campaign has been conceptualized and created by Havas Worldwide India (creative) and executed by Havas Media India (media) and features a captivating television commercial (TVC) starring Shah Rukh Khan.  The TVC whisks viewers through a sequence of aspirations – starting businesses, studying abroad, and buying a new car. As each scene unfolds, Shah Rukh Khan subtly incorporates the ‘call me’ gesture, hinting at a simple solution.  In the end, Khan reveals the answer behind his ‘call me’ gesture – Muthoot FinCorp’s ‘Book My Gold Loan’ service. This first-in-India service makes getting a Gold Loan as easy as a missed call to 80869 80869 to turn your dreams into reality.  Additionally, Muthoot FinCorp has also released a musical video promoting the new initiative with SRK.

    Havas Worldwide India, joint MD & chief creative officer Anupama Ramaswamy said, “We came up with a signature gesture for our unique feature of Book Your Gold Loan with a missed call and got Shah Rukh Khan to tell the world about it. And as always, he gave it a unique twist.”

    Havas Media Network CEO Mohit Joshi said, “We are excited to be part of this campaign with Muthoot FinCorp and their newest brand ambassador Shah Rukh Khan. Muthoot FinCorp’s constant innovation to make financial access easier for people is commendable and we are sure the multilingual campaign will meaningfully connect with the larger audience across the country.”

    This campaign will be broadcast in Hindi, Tamil, Malayalam, Telugu, Kannada, Marathi, and Gujarati. It will encompass OOH, digital platforms, television, print, and on-ground activations, ensuring a widespread reach and pan-India impact.

    Muthoot FinCorp recently achieved record-breaking consolidated loan disbursements in FY24, at Rs. 61,703.26 crore. With the launch of ‘Book My Gold Loan,’ the company is poised to make a significant leap forward in simplifying the lending landscape.  

    The campaign promises to resonate deeply with audiences of all demographics, paving the way for a more accessible and convenient lending experience.

  • Probus Insurance partners with Star Sports India for T20 World Cup 2024

    Probus Insurance partners with Star Sports India for T20 World Cup 2024

    Mumbai: Probus, an Insurtech company, is thrilled to announce its partnership with Star Sports India for the T20 World Cup 2024. As one of the Action replay partners to the prestigious tournament, Probus is set to enhance its presence and reach in the Indian markets. Along with this, the collaboration will also enable Probus to establish a strong visibility in the MENA region, where the matches will be aired.

    Speaking on the development, Probus MD Rakesh Goyal said, “We are thrilled to team up with Star Sports India for the T20 World Cup 2024. This collaboration aligns with our mission to connect with diverse audiences and enhance our brand’s visibility on a global scale. Cricket enjoys a massive following across all age groups, making it an ideal platform to engage with a wide audience. By partnering with Star Sports India, which offers broadcast in multiple regional languages, we aim to reach every corner of India and beyond, ensuring our message resonates with billions of cricket fans.”

    Probus in the past has associated with several sports partnerships, namely the Pro Kabaddi League and the ICC Men’s Cricket World Cup 2023. This year, Probus plans to further leverage its partnership with Star Sports India through dynamic digital content, and interactive social media initiatives designed to captivate audiences. Additionally, Probus will utilize innovative branding opportunities in this period to ensure maximum visibility and engagement throughout the T20 World Cup 2024.

    This collaboration is a strategic move to strengthen Probus’s brand presence and engage millions of potential customers, reinforcing its commitment to innovation and customer-centricity in the Insurtech sector.

    Probus today is renowned for its robust technology platform, revolutionizing the Insurtech industry. With ambitious plans to expand its reach and establish 100 branches, and 500 salesforce locations by 2027-28, Probus is poised to revolutionize the insurance landscape in India.