ITV

Category: Media and Advertising

  • Chinese Wok launches its exciting cricket season campaign

    Chinese Wok launches its exciting cricket season campaign

    Mumbai: Chinese Wok, a Chinese restaurant chain, has launched its exciting cricket season campaign. The campaign is a delicious combination of irresistible food deals, exclusive match-day offers, and a star-studded social media lineup. The brand tied up with the popular influencer Uorfi Javed, known for her bold fashion choices, who created a stir with a custom-made “Chinese Wok” dress that took social media by storm.  Popular celebrities and influencers like Rashi Khanna, Dinesh Karthik, Dhanashree Verma, Samay Raina, Kanika Mann, RJ Naved and many others with a combined reach of over 10 million followers joined the campaign. They captured the essence of the brand in a unique and eye-catching way.

    Cricket fans will devour special “Cricket Combos” during matches, alongside ongoing deals like the popular Wednesday “Buy 1 Get 1” and the budget-friendly Sunday menu at flat Rs 149/- These fan-favourite offers will continue throughout the season, with daily surprises announced on social media, simmering the excitement. As Chinese Wok continues to expand with 200 outlets nationwide, it remains committed to offering the best and flavourful Chinese cuisine at affordable prices.

    “We’re thrilled with the results!” said Chinese Wok founder and MD Aayush Agrawal. “By combining delicious food, exciting deals, and engaging with star power, we are creating an unforgettable experience for cricket fans and foodies. We look forward to continuing the success with the ongoing T20 World Cup and establishing Chinese Wok as the preferred destination for delicious and affordable T20 season meals.”

    The T20 World Cup promises another season of culinary delights and exciting deals. Fans can expect to see their favourite cricketers and food personalities take centre stage, making it a delicious celebration of cricket.

    Get ready to savour the flavour! Celebrate every moment with Chinese Wok.

  • FlowerAura unveils Father’s Day campaign #SayItToHim

    FlowerAura unveils Father’s Day campaign #SayItToHim

    Mumbai: FlowerAura, a prominent Flower, Cake & Gifting platform is delighted to unveil its heartfelt Father’s Day campaign #SayItToHim. The campaign celebrates the quiet yet powerful bond shared with fathers, a bond often beyond words. It encourages expressing emotions to your fathers through an array of thoughtfully curated flower and cake collections that highlight love and appreciation.

    The exclusive Father’s Day collection consists of Nostalgia-inducing cakes, exclusively curated floral arrangements, personalized frames, gift combos, etc celebrating your Father’s unique personality.

    FlowerAura co-founder Shrey Sehgal articulated the essence of this Father’s Day campaign. “We are happy to launch our Father’s Day campaign #SayItToHim. Our dads are the ones who can fix it all, our first heroes who make everything better with their unwavering support and wisdom. However, as we grow up, we often express less towards our fathers, letting these quiet moments speak for our love. This Father’s Day, we at FlowerAura want to help you change that with our #SayItToHim campaign. Express your affection and appreciation with our curated selection of flowers, cakes, and personalized gifts. Celebrate the quiet, powerful bond you share with a heartfelt gesture that words can’t quite capture. “

  • Frodoh World onboards Arunava Biswas to drive regional growth

    Frodoh World onboards Arunava Biswas to drive regional growth

    Mumbai: AdTech firm Frodoh World announces the appointment of Anurava Biswas as the company’s Head of Sales for West and South. In this role, Arunava will be responsible for driving regional revenue growth, leading agency partnerships, expanding market share, and strengthening customer relationships in these regions.

    Backed with cutting-edge technology, Frodoh World continues to make significant strides in the Connected TV space. Frodoh World enables the delivery of compelling content experiences for brands across multi platforms. The company’s unwavering commitment to creating impact and delivering exceptional results across diverse sectors sets it apart.

    A seasoned media professional, Arunava brings with her over 16 years of expansive industry experience. Prior to joining Frodoh World, Anurava worked as Sales Director India – at Teads, where she was responsible for revenue generation. She was instrumental in significantly growing the digital advertising business for the company in the Indian Market. Her experience also includes leadership roles at Bloomberg TV, BBC Global News Limited,  and ZEE5. She has successfully led teams to exceed sales targets and fostered significant market expansion. A hands-on media sales professional, Arunava has successfully contributed to top-level revenues.

    Speaking on the appointment of Arunava, Frodoh World strategic advisor Shamsuddin Jasani stated, “We welcome Arunava Biswas to the Frodoh World team. Her experience and strategic insights make her the perfect fit to drive our sales efforts in the West and South. We are confident of the value she will add to our growing portfolio of advertisers and brands.”

    Frodoh World founder and CEO Russhabh R Thakkar further added, “Arunava’s potential and profound understanding of market dynamics are incredible assets to Frodoh World. We are excited to see the new strategies and innovative approaches she will bring to the table. Her appointment marks a significant step in our journey to expand our footprint and deepen customer engagement in these key regions.”

    Speaking on her new role Anurava Biswas said, “I am excited and grateful for this opportunity with Frodoh World. Frodoh World brings to the market an exciting proposition unlike any other Adtech firm. I look forward to this new innings and working closely with Russhabh and the team as we steer the company to the next wave of growth.”

    Anurava Biswas ’s appointment is with immediate effect.

  • Fenesta redefines service excellence with #FineFinerFenesta campaign

    Fenesta redefines service excellence with #FineFinerFenesta campaign

    Mumbai: In a world where mediocrity often reigns supreme, a windows and doors brand, Fenesta, is challenging the status quo with its new campaign, #FineFinerFenesta. This bold initiative aims to educate consumers about the potential pitfalls of compromising on service and encourages them to explore Fenesta’s state-of-the-art product offerings, backed by a resolute commitment to service excellence.

    The #FineFinerFenesta campaign video takes viewers on a relatable journey, highlighting the common customer troubles faced when dealing with local vendors – shortcomings in service, unavailability, limited craftsmanship, and more. The narrative unfolds as a woman’s frustration builds, battling a persistent fly that has found its way into her home, despite the newly installed windows. Annoyed, she calls the vendor who installed her window, inquiring about adding a mesh layer to prevent such intrusions. The vendor’s hilarious response, “Why do you seek my permission on this? You can obviously install the mesh if you want,” highlights the stark contrast with Fenesta’s approach, where lifelong customer service is an integral part of their offering.

    As the video concludes, Fenesta subtly plants a seed of introspection in the viewer’s mind with a simple yet thought-provoking question: “Aap ke ghar mein Fenesta nahi hai?” This strategic thought starter serves as a gentle nudge, inviting audiences to pause and consider state-of-the-art products and unparalleled service.

    Fenesta marketing head Susmita Nag, elaborated on the campaign’s significance, saying, “At Fenesta, our journey has been driven by a relentless pursuit of delivering industry-leading quality, service, and performance. Through the #FineFinerFenesta campaign, we’ve replaced ‘Finest’ with ‘Fenesta’ to reinforce our commitment to ensuring the best pre and post-sales experiences. Fenesta embodies the art of making choices that assure lasting satisfaction and elevate the standard of living for our customers.”

    The campaign is set to launch across different media platforms, marking a significant milestone in Fenesta’s ongoing quest to redefine the industry’s standards. In the past 21 years, the brand has been committed to delivering high-quality, innovative, and sustainable solutions to meet the ever-evolving needs of its customers. Over the years, Fenesta has earned the trust of millions and solidified its position as a household name in India.

  • Archies launches heartwarming digital campaign #DadTimelessPride

    Archies launches heartwarming digital campaign #DadTimelessPride

    Mumbai: Archies, a gifting brand, is delighted to announce the launch of its special digital campaign for Father’s Day, titled #DadTimelessPride. This campaign aims to honour and celebrate the unwavering love, guidance, and sacrifices of fathers across the country.

    The #DadTimelessPride campaign is designed to create memorable moments for fathers and their children, encouraging everyone to share their unique stories and experiences. The initiative includes a variety of engaging activities, heart-warming stories, and exciting contests, all aimed at making this Father’s Day truly special.

    As part of the celebration, Archies is offering exclusive discounts on a wide range of Father’s Day gifts, including personalized cards, mugs, photo frames, and more. Customers can avail of these offers both online and at Archies’ stores nationwide. The campaign will also feature interactive content, including quizzes, polls, and videos, encouraging followers to express their love and appreciation for their fathers in creative ways.

    “We are excited to launch the #DadTimelessPride campaign to celebrate the incredible bond between fathers and their children. This Father’s Day, we want to provide a platform for everyone to share their love and gratitude, creating a sense of community and togetherness. At Archies, we believe in the power of heartfelt connections, and this campaign is our way of honouring fathers who play such a pivotal role in our lives.” said Varun Moolchandani, executive director of Archies Ltd.

     

     

  • Reliance Retail’s Tira arrives with a show-stopping cab campaign

    Reliance Retail’s Tira arrives with a show-stopping cab campaign

    Mumbai: Wrap2Earn, a market leader in the cab branding space in India, is renowned for executing innovative cab advertising solutions for its clients. Recently, they were commissioned by Tira, a Reliance Retail Ltd Company, to execute a show-stopping campaign to announce the launch of Tira’s Vama store in South Mumbai. The brief: “Execute a campaign that draws upon the heritage of the vintage Ambassador car to announce the gift of launching Tira in South Mumbai.”

    The creative team at Wrap2Earn transformed two iconic Ambassadors with Tira branding elements, ensuring these ‘mobile billboards’ captured millions of views during the 10-day campaign. Strategic routes were planned around South Mumbai, targeting the brand’s audience. The convoy travelled through key locations like Marine Drive, Peddar Road, and Nariman Point, effectively drawing the attention of pedestrians and commuters.

    The team at Wrap2Earn also parked the cars at strategic locations and offered free drop-offs to passengers wanting to visit the Tira store. The interiors of the cabs were equally captivating, featuring custom seats adorned with Tira’s branding elements, ensuring passengers had a memorable and immersive experience. Upon arrival at the store, passengers were greeted with a complimentary Tira gift box.

    To bring an otherwise offline campaign online and further amplify its impact, the company collaborated with well-known beauty influencers in the South Mumbai circuit. These influencers interacted with the branded cars and posted about the launch of the Tira Vama store, significantly enhancing the campaign’s reach and impact.

    This innovative campaign executed by Wrap2Earn for Tira yielded impressive results. Intrigued onlookers clicked selfies with the cars and tagged the brand on digital platforms. The influencer integration generated high reach and  impressions, leading to over a 15 per cent increase in anticipated footfalls and sales.

    Wrap2Earn partner Jyotiba Patil added: “In a city like Mumbai, which is bombarded with advertising, innovation is key. By creating a unique, interactive experience with the beloved Ambassador car, an iconic part of the city, we were able to generate a significant buzz around the new store launch. Our aim was simple: ensure that everyone in South Mumbai noticed these cabs at least once during the 10-day campaign period. The innovation ensured that the campaign will not be forgotten.”

    Tira beauty lead retail marketing Kavita Khiara commented, “We felt like we had done it all, from store launch activations and masterclasses to influencer activation, so we wanted something truly disruptive for our Vama store launch. Throughout the campaign period, people shared pictures of the branded Ambassadors with me. We received many phone calls and tags on our digital platforms and saw an increase in store visits. This campaign surpassed all my expectations in terms of innovation and quality of execution.”

    This campaign showcases Tira’s commitment to innovation in brand promotion and highlights Wrap2Earn’s ability to execute unique and groundbreaking advertising campaigns that rise above the clutter.

  • Lemonn launches its first ICC Men’s T20 World Cup campaign on Disney+ Hotstar

    Lemonn launches its first ICC Men’s T20 World Cup campaign on Disney+ Hotstar

    Mumbai: PeepalCo’s investment app, Lemonn, is launching its first-ever ICC Men’s T20 World Cup 2024 campaign, ‘Zero rupaiye ka kharcha, Duniya bhar mein charcha’, exclusively on Disney+ Hotstar from June 9th to June 29th, 2024. The campaign will take viewers’ trip down memory lane with iconic Bollywood classics reimagined to create a stronger brand recall and awareness.

    The overall campaign includes building a strong presence on online portals and social media channels, along with multiple partnerships to amplify reach and awareness. Additionally, Lemonn will feature investor protection tips during the World Cup on Disney+ Hotstar, helping viewers make informed investment decisions. The goal is to reach millions of viewers, positioning Lemonn as a standout choice in the investment landscape.

    Talking about the campaign, Lemonn business head Devam Sardana said, “This campaign marks a significant step for Lemonn as we reach a wider audience of potential investors. Cricket and Bollywood resonate deeply with Indians, and by harnessing the excitement around these two passions, we hope to reach people across the length and breadth of the country.”

    Lemonn is offering a lifetime free account (no account opening charges and no annual maintenance charges) and zero trading fee for one year to all its users. The campaign will emphasize this exceptional offer, specifically targeting beginners to help them start their investment journey.

    He added, “We’ve created a simple and intuitive platform to facilitate better discovery and easy decision-making for our users. Our zero-brokerage and no-account opening fees are specifically aimed at first-time investors, allowing them to start their investment journey with confidence.”

    Conceptualized along with the ad agency ‘Enormous’, the campaign underscores Lemonn’s strategic move to leverage the ICC Men’s T20 World Cup’s popularity, ensuring widespread brand visibility and engagement while highlighting its innovative approach to making investments accessible and appealing.

  • Anil Kapoor takes the ‘Deep Sleep Challenge’, completes it successfully in the new #MakersOfPeacefulSleep ad by The Sleep Company

    Anil Kapoor takes the ‘Deep Sleep Challenge’, completes it successfully in the new #MakersOfPeacefulSleep ad by The Sleep Company

    Mumbai – The Sleep Company, India’s leading comfort tech brand, has launched a new campaign, #MakersofPeacefulSleep featuring the iconic Bollywood star Anil Kapoor. In today’s fast-paced world, a good night’s sleep can feel increasingly out of reach.  According to a recent report, 61% Indians get less than 6 hrs of uninterrupted sleep. The campaign highlights how The Sleep Company’s mattresses provide deep, undisturbed sleep through their innovative and patented SmartGRID technology.

    The SmartGRID mattress’s adaptive features ensure that each mattress delivers the perfect blend of firmness and softness, providing unparalleled support and comfort. It adjusts to any body shape for precise firmness that the spine requires and the softness that relaxes pressure points. Along with this extraordinary comfort, it also ensures that a person feels light like a feather physically and mentally when asleep, allowing them to claim deep sleep.

    Conceptualised by Steve Priya, the campaign features a vibrant setting where Anil Kapoor and two robots engage in a spirited game of table tennis, creating the atmosphere of a stadium. In spite of the cacophony surrounding him, a man remains peacefully asleep, unaffected by the disturbance. This striking visual emphasises the exceptional quality of The Sleep Company’s patented SmartGRID technology, which ensures sleeping like a log irrespective of the noise or stress in the external environment. It is aimed at giving assurance about its capability to put you to deep sleep and guarantee a rejuvenating sleep experience from night until morning. The campaign is now live on The Sleep Company’s YouTube and Instagram channels, having already garnered 206K views and 80K plays, respectively.

    Commenting on the campaign launch, The Sleep Company co-founder Priyanka Salot said “We believe sleep is not a luxury, it is a necessity, and unless a person has slept well, it is not possible to thrive in any area of life. Hence, we are dedicated to getting into the root cause of all problems – bad sleeping patterns. We ensure deep sleep the minute one is put into bed irrespective of what goes on in back of their mind or in the external environment. We want everyone to experience this instantaneous sleeping experience and wake up fresh as ever, ensuring greater fulfilment from life. The #MakersOfPeacefulSleep campaign is intended to do exactly that, along with highlighting the importance of #SmartGRID technology in the sleep industry.

    The Sleep Company CMO Ripal Chopda shared his excitement about the new campaign, stating, “We’re thrilled to launch #MakersOfPeacefulSleep with Anil Kapoor. Just like him, you too can experience a revitalizing night’s sleep through our SmartGRID mattresses. Ensuring correct alignment of the spine while asleep is essential to avoid discomfort, and the right mattress can make all the difference. Whether you prefer a soft and plush feel or an orthopaedic option for superior back support, SmartGRID delivers customized comfort for a truly restful sleeping experience.”

    Priya Pardiwalla & Steve Mathias, chief creative officers, Steve Priya said, “What happens when you take a laboratory and add a ping-pong table, 2 robots and the legendary Anil Kapoor into it? You get The Sleep Company’s latest commercial. Based on an unconventional and unexpected deep sleep test. The Sleep Company with its advanced SmartGrid mattress, air channels and adaptive technology, is taking deep and peaceful sleep to the next level. The film launches the larger brand idea, ‘Makers of Peaceful Sleep!’ which will be taken forward across multiple executions and mediums.”

  • GAIL (India) Ltd launches Waah Kya Energy Hai campaign

    GAIL (India) Ltd launches Waah Kya Energy Hai campaign

    Mumbai: Known for its innovative campaigns to encourage people-driven efforts for environment conservation, GAIL (India) Ltd has launched yet another series ‘Waah Kya Energy Hai’ to highlight the accessibility and benefits of embracing new, clean and environmentally friendly fuel options – Compressed Natural Gas and Piped Natural Gas offered by GAIL and its group companies.

    Representing one more venture by GAIL in business-to-consumer (B2C) digital communication, the campaign is strategically geared towards engaging retail Natural Gas consumers across India. ‘Waah Kya Energy Hai’, which comprises four short films in a mini-series format, tells the stories of a close-knit middle-class Indian family and how they navigate their challenges through a smarter choice of fuel usage, switching to D-PNG (Domestic Pipe Natural Gas), C-PNG (Commercial Pipe Natural Gas), CNG and Industrial PNG.

    A witty and emotional delivery of the storyline and character arcs of the Mishra family makes their stories relatable, engaging the viewers to not only enjoy these short films but also encourage them to think about a shift to clean fuel. These 4-5-minute content capsules will be promoted digitally through digital and social media including GAIL’s YouTube channel, banners and influencer engagements across platforms.

    Well-known actors Srikant Verma, Divya Jagdale, Luv Vispute and Ahmed Khan play key roles in the four episodic short films, adding a relatable and compelling touch to the message of sustainability and progress.

    GAIL had earlier created the innovative OTT series ‘Hawa Badle Hassu’, a multiple award-winning science-fiction drama, and United Nations patronized short films ‘Megha’s Divorce’ and ‘Elephant in the Room’, all of which centred on the importance of the right environmental choices by common people.

    Launching the campaign, GAIL chairman and managing director Sandeep Kumar Gupta said “Wah Kya Energy Hai is strategically crafted with GAIL’s key objectives in mind. It aims to persuade and motivate consumers by presenting natural gas as the smarter, safer, affordable and futuristic choice, one that aligns with environmental consciousness and the evolving needs of society. The campaign also endeavours to highlight the advantages of using natural gas over other fuel choices in view of the effects on both health and the environment. Through these concerted efforts, GAIL’s campaign endeavours to catalyze a widespread shift towards cleaner and more sustainable fuel alternatives”.

    Amidst the global shift towards cleaner and sustainable energy alternatives, GAIL stands as a pioneering force, spearheading the advocacy for natural gas and its transformative impact on society. With a commitment to environmental and societal progress, GAIL is a leader in promoting the widespread adoption of natural gas, recognizing its multifaceted benefits for individuals, communities, and the planet at large.

    https://www.youtube.com/playlist?list=PLBhxJ1uysPvxVrSZ2QmFB37sVcypMxU56

  • Havas India appoints John Thangaraj as chief strategy officer of Havas Creative Network India

    Havas India appoints John Thangaraj as chief strategy officer of Havas Creative Network India

    Mumbai: Havas India has appointed John Thangaraj as the chief strategy officer of Havas Creative Network India and his remit will include Havas Worldwide India (creative), Havas CX India (customer experience), Conran Design Mumbai (brand design), Ekino (technology), and Havas People India (employer branding). John will be responsible for driving the strategic mandate of the creative network and will also work closely with Havas Village India leaders to drive integration.

    He will be based out of Gurugram and report to Havas India, South East Asia and North Asia (Japan & South Korea) group CEO Rana Barua.

    Speaking about the appointment, Barua said, “Havas Creative Network India has gained tremendous scale and size over the last six years. One of the agencies which has seen unprecedented growth, new leaders, tremendous business traction is Havas Worldwide India and therefore John will work closely with Anupama Ramaswamy and Kundan Joshee to further drive the growth of the agency. In addition, he will also work closely with Geet Nazir (Conran Design Mumbai), Prashant Tekwani (Havas CX India) and Arindam Sengupta (Havas People India) to further strengthen the strategic vision.  He will further consolidate our client relationships and drive thought-leadership to ensure meaningful business growth and establish Havas Creative Network India as the most future-forward and progressive creative network conglomerate. I wish him all the best.”

    Thangaraj said, “I couldn’t be more excited to be embarking on this journey with Rana and the rest of the Havas India team. As the saying goes, it takes a village. And the Havas Village remains one of the most deeply and seamlessly integrated creative networks in the world. The opportunities to create meaningful client value across the entire chain are quite literally, limitless, and I can’t wait to get started.”

    John comes armed with 22 years of experience as a multi-functional marketing communications strategist across consumer research, marketing, advertising and media. With a postgraduate degree in Marketing, Advertising, and Communication, he began his career in PR in 2002. In 2007, he joined adidas, managing the launch and promotion of the adidas Originals brand in India. In 2008, he transitioned to advertising with Rediffusion Y&R as Head of Strategic Planning, handling brands like Bacardi, Danone, and Tata Steel. At MullenLowe Lintas Group from 2010, he worked with brands including Hindustan Times, Nestle, and HCL Technologies. In 2013, he led strategic initiatives at Mindshare for clients such as Pepsico, Lufthansa, and GlaxoSmithKline. Most recently, at FCB Group India, he worked with major brands like Google, Uber, Bata, Pernod Ricard and Vistara.