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MUMBAI: 2015 seems to be an exciting year for television spends. According to the Pitch Madison report, in 2015 television spends are projected to grow to...
MUMBAI: Gunn Report for Media named Omnicom Media Group Agency OMD Worldwide as world’s most creative media agency. This year, the perennial first ranked network was...
MUMBAI: The creative mandate of Pepsi IPL 2015 has been handed over to DDB Mudra group. Last year the creative responsibility was taken care by Havas...
MUMBAI: Madison Media on 20 February released its Advertising Outlook 2015 report. While releasing the report, Madison World chairman Sam Balsara gave the advertisers five important...
NEW DELHI: Around 48.3 per cent of ad agencies have said a majority of their RFPs (requests for proposal) included a video ad component in 2014, as...
MUMBAI: MEC India has appointed Mukti Kumaran as its west head. Prior to joining MEC, she was heading the Mumbai branch at IPG Media Brands-BPN. Based...
MUMBAI: GroupM has launched its MEC, MediaCom and Mindshare media agencies in sub-Saharan Africa, supplementing GroupM’s existing offering in South Africa and Northern Africa and strengthening...
MUMBAI: Billionaire Warren Buffett’s investment vehicle Berkshire Hathaway picked up a stake in Rupert Murdoch’s 21st Century Fox during the fourth quarter last year. Buffett’s company...
MUMBAI: GroupM India retained the title of ‘The Dream Company to Work for’ in the Media and Entertainment sector at the World HRD Congress Awards 2015....
MUMBAI: Girnar Food & Beverages has appointed Mumbai-based ColourCraft Studio (CCS) to devise a creative and digital direction for the company as the battle for tea’s...
MUMBAI: Hyperspace India, the retail division from the Dentsu Aegis Network that functions under the Posterscope umbrella, won 11 awards at the fifth edition of POPAI...
MUMBAI: Havas Media Group is taking its content offering for its clients to a new level through a global partnership with NewsCred, content marketing platform. Through...
MUMBAI: The India vs Pakistan cricket matches are always a nerve tester for players, but this time the test was not restricted to the green field alone....
KOLKATA: The tourism department of Kerala government is planning to launch a campaign focused on ayurveda to promote tourism and position the state of Kerala as...
MUMBAI: Razorfish India bagged five awards at the ‘Social Media Summit & Awards.’ The agency won the ‘Social Media Campaign of the Year’ award for Van...
MUMBAI: MindShift Interactive has bagged the digital mandate for Za, a premium skincare and makeup brand launched in India in 2014 by the Japanese beauty major...
MUMBAI: Biscoot, an offline app store initiative by Shotformats Digital, has won a place in ‘The 2nd Inc. India Innovative100 Award.’ The conference and awards ceremony,...
MUMBAI: Percept Media has won the media duties of Numero Uno. The account was won following a multi-agency pitch. The agency would be responsible for...
MUMBAI: WPP’s global communications company, tenthavenue, has appointed Sudipto Roy as CEO of Emerging Markets, covering Asia, Africa, Middle East and Turkey. Roy will lead...
MUMBAI: OgilvyOne has promoted Sonia Khurana as national head of customer engagement, Mumbai. Prior to this, she was heading OgilvyOne’s Bangalore office. While in Bangalore,...
KOLKATA: Linc Pens is all set to woo consumers with its unique animated TVC for one-of-its kind product: Linc Twinn. The campaign is likely to bring...
Having played for Bengal in my teens and waking up at 3 am just to listen to the commentary of West Indies playing India, I can...
MUMBAI: Adi Godrej-led Godrej Group has made senior management movements in three of its publicly listed entities. Godrej Consumer Products Ltd (GCPL) CFO P Ganesh...
BENGALURU: Godrej Consumer Products Limited (GCPL) has launched Good Knight Neem Low Smoke Coil in South India. A campaign including a TVC by JWT in South...
MUMBAI: A global survey from LuxHub, Havas Media Group’s newly launched luxury consulting boutique, takes in the views of the notoriously hard-to-reach affluent luxury goods customers,...
MUMBAI: GorupM’s agency Maxus has won the media investment mandate in India for the International Cricket Council (ICC) Cricket World Cup 2015, which is taking place...
MUMBAI: With the ICC Cricket World Cup 2015 round the corner and millions of cricket fans gearing up to support their favourite team, Castrol, Performance Partner...
MUMBAI: Razorfish China has been named as the ‘Leader’ among digital agencies in China. Razorfish China was among the eight select companies that Forrester Research...
MUMBAI: MEC Access, part of MEC, media agency and a founding partner of GroupM, announced its partnership with Kolte Patil Developers Ltd’s (KPDL) initiative ‘Nest Fest...
MUMBAI: The Madison Report on 2015 is all set to be unveiled on 20 February by Minister of State with Independent Charge for Power, Coal and...
MUMBAI: Carysil is a pioneer in Composite Quartz Technology and one of the largest producers of quartz and granite sinks in the world. It is known...
MUMBAI: Telecom operator giant Reliance Jio Infocomm president Sumit D Chowdhury has decided to put down his papers from the telco to begin his new venture....
MUMBAI: The Greek God of Bollywood, Hrithik Roshan has redefined health and fitness in the country as he launches his brand film Defeat Defeat for HRX...
NEW DELHI: ‘Khud ko kar buland’, a short film for Birla Sun Life Insurance’s latest campaign, has garnered over three million views on YouTube within three...
MUMBAI: Madison Media Omega, the Bengaluru office of Madison Media Group, has been on an account winning spree, having won key accounts including J G Hosiery,...
MUMBAI: In a move to strengthen its leadership, Rediffusion Y&R has elevated Kavita Kailas as the new chief strategy officer as well as promoted Prithviraj Banerjee...
MUMBAI: Carat has been named the number one media agency in India in the 2014 New Business League table, published by R3. Conducted across 14 of...
KOLKATA: Air conditioning and commercial refrigeration company, Blue Star, aims to spend Rs 35 crore during this summer on advertising and brand communication. The company has...
MUMBAI: Digital imaging company Canon India has elevated K. Bhaskhar to vice president – office imaging solution (OIS) division. In his new role, Bhaskhar will...
One of the most awaited report, which brings out the trends of advertising spends for the calendar year, was released by media agency GroupM on 2...
MUMBAI: 92.7 Big FM, which is the official radio partner for the ICC Cricket World Cup 2015, will enhance its offerings through exclusive on air content and...
MUMBAI: iProspect Communicate 2, the global digital performance agency from the Dentsu Aegis Network (DAN), has won the additional mandate to optimise social media platforms (SMO)...
MUMBAI: India’s advertising investment is expected to reach an estimated Rs 48,977 crores in 2015, up 12.6 per cent from last year. This was revealed in...
MUMBAI: ZenithOptimedia has bagged the media duties for Junglee Games in a multi-agency pitch. The mandate covers all aspects of the brand’s media planning, advisory...
MUMBAI: Mindshare APAC, the global media agency network part of WPP, has appointed Prasanth Kumar or PK as he is popularly known, to the role of...
Regarded as someone with strong business acumen, great entrepreneurial instincts and affinity towards clients’ businesses, Dhunji Wadia was anointed as Rediffusion-Y&R president in December last year....
MUMBAI: McCann WorldGroup (Mumbai) tops the agency list for 2014 with 13 awards as per The Gunn Report, which is a global round-up of the creative...
MUMBAI: With an aim to reinforce the founder’s vision of the company of enabling every Indian to own a home of his own, private housing finance...
MUMBAI: Eggfirst India has bagged the creative duties for Volkswagen Finance, following a multi-agency pitch. Volkswagen Finance currently supports customers of the Volkswagen Group in...
MUMBAI: J. Walter Thompson Company has consolidated its digital agencies under a new global network brand called Mirum. Mirum will unite JWT’s 11 digital agencies...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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