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BENGALURU: Bollywood superstar Amitabh Bachchan has been the brand ambassador for Gujarat Tourism Corporation Limited (Gujarat Tourism) for the past five years and more. Bachchan,...
MUMBAI: The movie measuring consumer viewership information provider Rentrak has joined hands with Indian multiplex operator Cinepolis. With this tie-up, Rentrak will launch its box office...
MUMBAI: Indian Premier League (IPL) 2014 champions Kolkata Knight Riders (KKR) has appointed Achint Gupta as the head of content and media management. Gupta brings...
India qualified to the semi-finals of ICC Cricket World Cup 2015 in sublime fashion. In the semi-final, India will face host nation Australia and pundits predict...
MUMBAI: Akshar Advertising Solutions has bagged the tenders for bulk advertising rights for Mumbai railway stations for a period of three years. Akshar Advertising Solutions...
KOLKATA: Earth Day, which will be celebrated on 22 April this year, is likely to be marked with innovative campaigns and contests promoting recycling, upcycling, renewables...
MUMBAI: French advertising group Publicis Groupe has bought back 2.4 million of its own shares for a sum of EUR 175,775,861 (at EUR 73.03 per share)...
MUMBAI: Tata Power has awarded its creative duties to Rediffusion Y&R. The company has accomplished 100 years of operation on 9 February, 2015. The integrated...
MUMBAI: Razorfish India is further strengthening its core team and has brought in Arnab Majumdar to head business development. While he will be based in Mumbai, his mandate...
MUMBAI: Reliance Communications has strengthened its senior management team with the appointment of Srinivas M as the company’s circle business head, wireless business, Tamil Nadu and...
MUMBAI: Snapdeal.com has entered into a partnership with retail intelligence organization Images Group to present the three-day annual mega annual congregation of the India Fashion Forum...
MUMBAI: Triton Communications has been awarded the brand strategy and creative mandate for ATG (Alliance Tire Group). ATG executive vice president – marketing Harshawardhan Honmode...
MUMBAI: Mindshare North America has appointed Rolf Olsen as chief data officer. Olsen will lead the agency’s Marketing Sciences group, a team of more than 70...
NEW DELHI: Various studies conducted over the past decade on advertising, marketing and depiction in Bollywood films has had a significant effect on adolescents taking to...
MUMBAI: With interactive and digital technologies fast becoming an integral mix of marketing communication, Triton Communications has launched its digital agency Digimo. Contrary to existing...
MUMBAI: Mindshare has appointed Ravi Rao as Mindshare MENA chief client officer. Rao was earlier Mindshare, South Asia leader. He will be taking over his role...
MUMBAI: The Asian Federation of Advertising Associations (AFAA), of which Advertising Council of India (a division of STACA Trust) is a member, had commissioned a unique...
KOLKATA: To carry forward the campaign for a tobacco-free world, the US-based Bloomberg Initiative (BI) and The International Union against Tuberculosis and Lung Disease came together...
MUMBAI: Events like the ongoing Cricket World Cup 2015 are becoming opportunities for brands to leverage the euphoria generated by cricket crazy fans. A lot of these...
MUMBAI: Publicis Groupe has acquired Expicient, one of the leading global omni-channel services firm with significant expertise in inventory and order management systems (OMS). This...
MUMBAI: Minority has appointed Rohit Malkani as its new chief creative officer. Malkani’s focus will be on shaping the creative culture of the agency and spearheading the...
MUMBAI: WPP has agreed to acquire a minority stake in FlowNetwork. FlowNetwork is a new, Swedish, over-the-top television service, delivering its programmes via the internet, which supplies...
MUMBAI: Technology today has an overbearing effect on consumers wherein the choices are innumerable. This sea of choices translates into a highly competitive landscape. Consumers are willing...
MUMBAI: Continuing its aggressive list of acquisitions in 2015, Madison Media has added one more account to the tally. The media agency has won the media...
MUMBAI: For 2014, Martin Sorrell’s WPP Group reported a record ?1.5 billion annual profit in 2014, which was up by 12 per cent on reported revenue...
MUMBAI: iTV network’s English news channel NewsX has launched its new See Beyond campaign to enhance its brand values and depict its stand. Targeted primarily at the youth, the campaign...
Even before many knew about social media, let alone analyse the medium’s power, Rajiv Dingra at the age of 22 knew he was entering into something...
KOLKATA: As part of the ‘Porishkar Kolkata’ campaign, an extension of the Clean City-Green City initiative of the West Bengal government, more than 50 colourful bins...
MUMBAI: Omnicom Media Group has entered into an upfront agreement with National CineMedia (NCM), America’s #1 weekend network, to bring Omnicom client brands to movie patrons...
MUMBAI: The cricketing season is on and in the midst of the ICC Cricket World Cup 2015 fever, Tata Motors Prima has announced that it will...
MUMBAI: Indian E-Commerce venture Flipkart launched a social media campaign Flipkart thanks you to connect with consumers. The four film web campaign has been conceptualised and executed by Flipkart’s...
MUMBAI: Even as the country enjoys the ICC Cricket World Cup and its vibrant Mauka campaign, Multi Screen Media’s (MSM) IPL right holder Sony Max has launched its...
MUMBAI: Askme has appointed J. Walter Thompson as its creative agency to help the brand strengthen its leadership in the Indian digital platform and e-commerce space....
MUMBAI: A start-up in the space of cosmoceutical and therapeutic beauty treatment, Athena Life Sciences has appointed DDB MudraMax Media as its media agency. The...
KOLKATA: Activists, artists, intellectuals and writers staged a protest in Kolkata to condemn the killing of Avijit Roy – a Bangladeshi-American blog writer in Dhaka last...
MUMBAI: Lowe + Partners Worldwide has appointed a new CEO for Sri Lanka. A former protégé of the group, Hari Krishnan has been appointed as the...
MUMBAI: It’s just the start of the ICC Cricket World Cup 2015 and it has gone from bad to worse for the Pakistan cricket team. Almost...
MUMBAI: Semi formal dressing brand Allen Solly has inked an exclusive partnership with the most prestigious tennis event in the world, The Championships, Wimbledon. This partnership...
MUMBAI: There is need for both advertising agencies and marketers to reinvent themselves. This was the basic message from the IAA Debates held in Mumbai earlier...
MUMBAI: Vizeum India, the media communication specialist from the Dentsu Aegis Network, has been appointed as the media AoR for Saint-Gobain. Vizeum Indian subcontinent managing...
MUMBAI: Havas Media Group India has started 2015 on a positive note. The agency has won the digital marketing mandate of Ranbaxy’s consumer healthcare brands post...
MUMBAI: Bob Chapek has been named chairman of Walt Disney Parks and Resorts. A 22-year veteran of The Walt Disney Company, Chapek has served since...
MUMBAI: Steve Walls has moved from Ogilvy & Mather to join Saatchi & Saatchi Singapore as head of planning. Walls is the first senior hire...
MUMBAI: WARC 100, an annual ranking of the world’s best marketing companies and campaigns, based on their performance in effectiveness and strategy competitions, has declared Lowe...
NEW DELHI: Video ad views grew 30 per cent as against 2013, according to FreeWheel’s Q4 2014 Video Monetisation Report that revealed yet another quarter of...
MUMBAI: Media agency MEC has officially opened its doors to a new Sub-Saharan network, headquartered in Nairobi, Kenya. Following WPP’s move to a controlling stake...
MUMBAI: FoxyMoron has bagged the digital marketing duties of the yet-to-be-launched Hindi general entertainment channel (GEC) – &TV. To be launched from the Zee Entertainment...
MUMBAI: Team India so far has been on a winning spree at the ongoing ICC Cricket World Cup 2015. The winning moments on field have also...
NEW DELHI: Featuring leading lights of the West Indies Cricket Team, Yepme.com has come out with its latest campaign that will be aired during the World...
MUMBAI: Dentsu Communications has appointed former DDB Mudra group creative head- South and East Vipul Thakkar as national creative director. As the creative leader of...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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