ITV

Category: Media and Advertising

  • NODWIN Gaming appoints Ishaan Arya as VP of sales & partnerships

    NODWIN Gaming appoints Ishaan Arya as VP of sales & partnerships

    Mumbai: NODWIN Gaming, the leading South Asian gaming and esports company, has appointed esports veteran Ishaan Arya, as vice president of sales and partnerships to bolster its leadership team.

    With over a decade of experience, the former co-founder of The Esports Club has played a pivotal role in spearheading some of the country’s largest gaming and Esports events, including The Arena, India’s premier consumer gaming event. His guidance not only propelled The Esports Club to unprecedented heights but also facilitated its expansion beyond India into the markets of the Middle East and Southeast Asia.

    In his new role at NODWIN Gaming, Ishaan will focus on enhancing the value of the company’s existing IPs, such as BGMS, DreamHack India, NODWIN India Premiership, Valorant Challengers South Asia, and Comic Con India, ensuring their sustained growth and global audience engagement. He will be working on new brand partnerships, initiatives and innovating IPs as NODWIN Gaming pushes the boundaries in the gaming, esports, and lifestyle segments.

    Sharing his thoughts, NODWIN Gaming’s VP of sales and partnerships Ishaan Arya stated, “I am excited to join NODWIN Gaming to contribute to their massive roster of global gaming, esports, and lifestyle events. As one of the top new-age sports media organizations in the world, NODWIN Gaming’s visionary approach and global roadmap have always been top-notch. Alongside a fantastic team, I am eager to utilize my expertise in large-scale gaming events and publisher partnerships to elevate the company to new heights.”

    “At NODWIN, we pride ourselves in encouraging our leaders to take ownership in various aspects of the business. As a founder himself, Ishaan not only brings a wealth of knowledge and experience but will also drive innovation and growth across key verticals of our gaming and entertainment segments,” said NODWIN Gaming co-founder and MD Akshat Rathee.

    Since its inception, NODWIN Gaming has cemented its position as a frontrunner in the global gaming and Esports industry. The company has been making significant strides in venturing beyond Esports, recently acquiring Comic Con India, alongside obtaining a 51 per cent stake in the Singapore-based media company Branded.

    With experience working with Comic Con India as well as industry giants like NVIDIA, Intel, LG, Lenovo, Dell, JBL & Amazon, in the past, Ishaan will be a key addition to NODWIN Gaming as they drive innovation and progress in the gaming and esports sector.

  • KDM launches ‘KDM Bharat Ka Charger’ campaign

    KDM launches ‘KDM Bharat Ka Charger’ campaign

    Mumbai: KDM, a lifestyle & mobile accessories brand in India, has launched its T20 Cricket World Cup campaign, “KDM Bharat Ka Charger” to enhance the cricketing experience by ensuring mobile phones stay charged with KDM mobile phone chargers.

    Today, mobile phones are ‘Device of Growth’, contributing to the country’s economy, and no one chargers mobiles like KDM chargers. KDM is hence really Bharat Ka Charger, charging both your mobile and the economy.

    KDM charger featuring kinetic dynamic mobile charging testing technology (KDM-T Technology) is 100 per cent  indigenous product designed and made in India to elevate the ultimate cricket-watching experience.

    “The evolution of mobile phones has dramatically transformed the world,” said KDM founder N D Mali. “Originally tools for communication and convenience, they have now become pivotal in digitization, enabling online payments, e-commerce, remote learning, and virtual collaboration. With entertainment shifting to OTT platforms, mobile phones continue to drive innovation and digital accessibility. KDM is dedicated to empowering Bharat with our chargers, enhancing the cricket-watching experience and keeping phones powered during matches and online activities.”

    KDM co-founder B H Suthar added, “KDM Bharat Ka Charger campaign, along with the launch of our special charger, reflects our dedication to providing the best possible experience for cricket, e-commerce, healthcare, banking, literacy, education, and digital accessibility. We are committed to maintaining our essential role in various sectors.”

    These chargers are available across India at partnered stores through distributors, dealers and retailers.

  • Father’s Day special: Top 4 OTT series and audio series to binge with your dad

    Father’s Day special: Top 4 OTT series and audio series to binge with your dad

    Mumbai: As Father’s Day approaches, what better way to celebrate than by bonding over some quality entertainment? Whether your dad is a fan of heartfelt dramas, laugh-out-loud comedies, or thrilling adventures, there’s something for everyone from the vast landscape of OTT platforms. We’ve curated a list of the top 4 OTT series and audio series that are perfect for binging with your dad. From heartwarming family tales to gripping mysteries, these recommendations are sure to make this Father’s Day a memorable one.

    Aflatoon Daddy (Pocket FM)

    In a captivating tale of rebirth, the enigmatic Mighty Isuri encounters a group of remarkable children he seemingly adopted in this new existence. The mystery behind this reincarnation and the extraordinary qualities of these youngsters from the heart of an engaging narrative, unveil a world of wonder and enchantment. Embark on this fascinating and mystical journey with Aflatoon Daddy only on Pocket FM.

    Gullak (SonyLIV)

    The series revolves around the Mishra family, comprising Santosh and Shanti Mishra and their sons Anand “Annu” Mishra and Aman Mishra and features Jameel Khan, Geetanjali Kulkarni, Vaibhav Raj Gupta and Harsh Mayar.

    Panchayat (Amazon Prime Video)

    A comedy-drama that follows the story of Abhishek, an engineering graduate who, due to limited job opportunities, takes on the role of secretary at a panchayat office in a remote village in Uttar Pradesh.

    Yeh Meri Family (Amazon MiniTV)

    Taking place during the summer of 1998, this narrative delves into the tumultuous emotions experienced towards family members through the perspective of a twelve-year-old. Harshu, a defiant Indian adolescent, navigates the journey of growing up by challenging and comprehending the intricacies of relationships within a middle-class family. 

  • Senco Gold & Diamonds celebrates Father’s Day with a heartwarming #LegacyOfLove film

    Senco Gold & Diamonds celebrates Father’s Day with a heartwarming #LegacyOfLove film

    Mumbai: Senco Gold and Diamonds has launched its latest brand campaign, #LegacyOfLove, starring the renowned father and son duo, Kaushik Sen and Riddhi Sen. This heartfelt campaign celebrates the profound strength of a father’s love—his unwavering support, silent encouragement, and endless affection.

    In the digital film, Kaushik Sen and Riddhi Sen beautifully portray the deep bond between father and son—a bond forged in love and the legacy of paternal guidance. The film captures the son’s greatest aspiration to make his father proud while pursuing his dreams. It ends with Kaushik Sen’s touching wish for his son’s happiness, regardless of his chosen path. The father’s pride remains steadfast, with his legacy rooted not in financial success or career milestones, but in love.

    “Father’s Day is a time to celebrate the enduring bonds and legacies we inherit and cherish. At Senco Gold and Diamonds, we believe in honouring these timeless connections with jewellery that tells a story of love and tradition. Our #LegacyOfLove campaign is a tribute to the fathers who inspire us and the cherished memories we create together. Let’s celebrate the irreplaceable bond between fathers and their children with pieces that will be treasured for generations,” said Senco Gold Ltd director and head of marketing & design Joita Sen.

    Senco Gold and Diamonds is renowned for its exceptional designs and commitment to quality. The brand has earned the trust of customers nationwide by creating beautiful memories through its jewellery. Senco Gold and Diamonds offers a wide range of modern and traditional jewellery to meet the evolving needs of its customers for every occasion and celebration.

  • Upstox celebrates Father’s Day campaign – #FirstFinancialAdvisor

    Upstox celebrates Father’s Day campaign – #FirstFinancialAdvisor

    Mumbai: Upstox, a wealth management platforms, has launched a campaign video on the occasion of Father’s Day. The short film captures the essence of an ever-evolving relationship between fathers and their children.

    The film depicts the journey of a child from birth to adulthood, highlighting key moments and conversations in a father-child relationship. Initially, fathers are often mentoring their young children, but as the children grow, the relationship evolves into a more friendly and guiding dynamic. Similar to this transition, the video starts with the father imparting simple lessons about saving money to his young child, progressively offering more complex financial advice as the child matures. Each phase of life depicted in the film underscores the importance of our fathers’ both- in our lives as well as our financial journey.

    Upstox co-founder Kavitha Subramanian said, “On Father’s Day, we want to honour the silent yet significant role fathers play in shaping our financial futures. Our campaign is a tribute to all the dads who have guided us, supported us, and helped us navigate the complexities of financial management. Through this film, we want to thank our fathers for shaping both- our financial path, and who we are today.”

    Upstox’s Father’s Day campaign aligns with its mission to promote financial literacy. By highlighting the generational transfer of financial knowledge, Upstox underscores the importance of early financial education and the role of family in fostering financial education.

    The campaign will be aired across Upstox’s social media platforms.

    With a user base of over 1.3 crore, Upstox continues to innovate and provide tools that help users invest right. This Father’s Day campaign is yet another step in Upstox’s ongoing efforts to connect with its audience on a personal level, emphasising the human aspect of financial planning and investment.

  • MAGGI launches new campaign; creating ‘moments of togetherness’ for families to spend time together

    MAGGI launches new campaign; creating ‘moments of togetherness’ for families to spend time together

    Mumbai: MAGGI has been an integral part of Indian households for over four decades and always brought people together. The new campaign celebrates meaningful moments of togetherness that can spark conversations, laughter, and lasting memories, encouraging families to create moments of togetherness.

    Commenting on the new campaign, Nestlé India director, food business, Rajat Jain said, “The campaign addresses a pressing issue that resonates with a lot of families in the present day. Family members living under the same roof often struggle to get moments of togetherness. MAGGI, being a beloved brand for all members of the family, addresses this challenge by creating joyful and spontaneous moments of fun for the entire family in just two minutes. This is the central idea for our campaign “Rishte Maange, Bas Do Minute”. We hope the campaign will bring a smile to everyone’s face and further deepen MAGGI’s relationship with consumers.”

    The campaign has been conceptualised by McCann and is a 360-degree activation across TV, Digital, OOH and a consumer activation via digital.

  • ASCI clarifies on recent news report about Self Declaration Certificate

    ASCI clarifies on recent news report about Self Declaration Certificate

    Mumbai: The Advertising Standards Council of India (ASCI) has emphasized that broadcasters and advertisers must obtain a self-declaration certificate (SDC) before releasing any new advertisements. Starting from 18 June, all new ads can only be aired if they have the SDC, as required by the Supreme Court and notified by the Ministry of Information and Broadcasting (MIB).

    The Indian Society of Advertisers (ISA), the Indian Broadcasting and Digital Foundation (IBDF), and the Indian Newspaper Society (INS) have collectively requested that the Ministry of Information and Broadcasting (MIB) delay the implementation of the SDC mandate to allow the industry sufficient time to comply with the new regulatory requirements.

    In a letter to the MIB, the INS suggested that the SDC mechanism should be restricted to medical advertisements since the SC case specifically addresses misleading medical ads. Advertisers will be required to generate SDCs via the Broadcast Seva portal for TV and radio ads and through the Press Council of India (PCI) portal for print and digital ads.

    The ISA has also called for a postponement of the SDC mechanism, citing concerns over asset confidentiality as ad materials uploaded on the Broadcast Seva and PCI websites will be publicly accessible. Additionally, both websites frequently experience technical issues, potentially causing delays in generating the SDCs.

    Despite these concerns, the MIB reiterated during a stakeholder meeting on 11 June that the SDC mandate for all new advertisements across TV, digital, print, and radio will come into effect on 18 June, in accordance with the Supreme Court directive.

    ASCI has requested its members to report any difficulties they encounter in implementing the SDC mandate, so it can compile these issues and present them to the MIB for further consideration.

  • Hero Vired celebrates Father’s Day with a campaign ‘Lessons from a Father: Wisdom Across Generations’

    Hero Vired celebrates Father’s Day with a campaign ‘Lessons from a Father: Wisdom Across Generations’

    Mumbai: Hero Vired, a learning company for professionals and higher education aspirants, is celebrating Father’s Day with a new campaign called ‘Lessons from a Father: Wisdom Across Generations.’ This heartfelt tribute celebrates the invaluable guidance and love that fathers provide across generations. The campaign features an innovative and engaging comic strip, highlighting how fatherly teachings have evolved over time. By drawing parallels between the art of storytelling and a father’s wisdom, this tribute beautifully showcases the enduring impact of paternal guidance.

    The creatively illustrated comic strips emphasize the unwavering desire of fathers to ensure the best for their children and showcase how fatherly advice has evolved over time yet remains rooted in the constant desire for their children’s well-being and success. The campaign invites learners to share personal stories and anecdotes capturing the profound values passed through generations.

    Hero Vired founder and CEO Akshay Munjal commented, “Father’s Day honours the endless efforts and selfless contributions of all fathers. At Hero Vired, we get to witness and celebrate fathers who embrace the journey of upskilling – setting a powerful example for their children. By continuously enhancing their skills and embracing lifelong learning, these fathers demonstrate that upskilling brings lasting rewards and endless opportunities.”

    The campaign’s engaging storytelling highlights the unique and enduring bond between fathers and their children. As Hero Vired continues to empower learners with career-relevant skills and competencies, the company remains committed to fostering an environment that celebrates and supports the diverse roles individuals play in their families and communities.

    Karan, a learner from the gaming and esports program, commented, “I never imagined my dad would support my decision to pursue an unconventional profession like gaming. Yet, he once advised me to follow the path I felt was right for me, and that advice changed my life. It taught me to trust myself and be confident in my choices. Gaming is the direction I want to pursue, and I owe it all to my father. While we often give very little credit to our fathers, I believe they play a significant role in shaping who we become.”

  • Manforce Condoms comes up with a new campaign #CoolestDaddy on Father’s Day

    Manforce Condoms comes up with a new campaign #CoolestDaddy on Father’s Day

    Mumbai: Manforce Condoms,  a condom brand from the house of Mankind Pharma, has launched a new campaign #CoolestDaddy on the occasion of Father’s Day. With the campaign, the brand sets the stage for uniquely celebrating Father’s Day, taking an unconventional approach to strengthening the bond between the father and the son.

    The Father’s Day campaign is an extension of the year-long campaign #CondomNahiManforceBolo campaign. The video captures a fun conversation between the father-son on the discovery of a condom pack in the son’s pocket.

    The video initiated a lighthearted conversation around condoms to disintegrate the barrier between parents and children. It showcases the mother complaining to the father about finding a condom in the son’s pocket. Expecting the father to scold the son and take things into his own hands seriously, she is taken aback to see the father dealing with the situation in a very relaxed and chilled-out manner. It takes a step towards normalizing the conversation around sex with the children.

    Elaborating on the campaign, Mankind Pharma associate vice president, sales and marketing Joy Chatterjee said, “We at Manforce Condoms always encourage using protection during intimate moments to practice safe sex. Therefore, leveraging the messaging for Father’s Day, we came up with the campaign #CoolestDaddy. It underscores the importance of not shying away and initiating open conversation with the children to build confidence in them so they can confide the deepest secrets in their fathers without any hesitation”.

    The campaign will also be amplified across social media platforms with the help of influencer activity to forge a deeper connection with the audience.

    https://www.facebook.com/reel/336588362807148

    https://youtube.com/shorts/iMKRp_rbYLo?feature=share