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MUMBAI: Media and manufacturing industries are abuzz with talks of Parle Products new Out Of Home (OOH) campaign in Delhi-NCR that upholds its pan India ‘Litter...
MUMBAI: Asian media and entertainment companies The Lumenere Group and BlinkAsia have inked a merger agreement to form a new entertainment and media development agency called...
MUMBAI: Ogilvy & Mather Asia-Pacific chief operating officer Kent Wertime has been given the additional role of chairman of Ogilvy Malaysia. In the immediate term,...
MUMBAI: Dentsu Aegis Network exhibited enormous dominance at the Asia Customer Engagement Forum (ACEF) awards that were held on 25 April at Taj Lands End in...
MUMBAI: DDB Mudra South and East has appointed Tejali Shete and Ajay Menon as senior creative directors. The duo will be based out of the agency’s Bengaluru...
MUMBAI: Aishwarya Rai Bachchan is in the line of fire over a print advertisement for Kalyan Jewellers featuring her. Aishwarya faced the fury of activists...
MUMBAI: E-Commerce venture eBay India has partnered with Zirca Digital Solutions to connect Indian brands with its advertising platform. With a global consumer base of 155...
MUMBAI: Askme has won the marketing or advertising campaign of the year award at the Indian eRetail Congress 2015. The award recognises innovative marketing initiative by Askme, which has garnered...
MUMBAI: The world’s second largest advertising company Omnicom Group Inc reported a meagre two per cent rise in net income for the first quarter of 2015...
MUMBAI: Advertising major Publicis Groupe reported a 31.7 per cent jump in first-quarter sales as a result of the positive impact of exchange rates, and partly...
MUMBAI: Disney India has joined hands with Liberty to launch a special range of footwear featuring Marvel’s Avengers. Liberty has introduced over 50 styles featuring the...
MUMBAI: Sam Balsara’s Madison World has roped in Vikram Sakhuja as Madison Media and Madison OOH CEO and board member. Sakhuja will also have an equity stake in the company. ...
MUMBAI: At the recently held Indian e-retail Awards 2015, ShopClues’ TVC ‘From Ding to Dong’ released in September 2014 won the ‘Advertising Campaign of the Year.’...
MUMBAI: PepsiCo is known for its innovations when it comes to television commercials, from Yeh Hai Youngistan Meri Jaan to the Cricket VS Football ad, featuring football legends like Frank Lampard,...
MUMBAI: When Parle Agro decided to introduce a refreshingly new visual identity for its legendary mango drink ‘Frooti’, it vested the responsibility with Posterscope India for...
MUMBAI: If a 14 year old boy frequently visits an Internet café in India, he is often presumed to be viewing prohibited sites. However, Suhas Gopinath a small...
MUMBAI: J. Walter Thompson South Asia (JWT) has named Carlton D’Silva as Hungama Digital Services (HDS) chief executive officer (CEO) effective immediately. D’Silva will be reporting...
MUMBAI: Snaps, a new platform for connecting advertisers with consumers across messaging applications and devices, has made available ‘Branded Messages,’ a solution for creating and distributing...
MUMBAI: More and more speakers have been confirmed for Cannes Lions this year, as the Festival’s programme continues to take shape. In the last week alone,...
MUMBAI: Grey Group Singapore has promoted Subbaraju Alluri to area director and CEO of Grey Group Singapore and Thailand. Alluri began his career in advertising...
MUMBAI: The International Advertising Association’s (IAA) India Chapter today announced the winners for the 3rd IAA Leadership Awards at a glittering ceremony held in Mumbai. The...
MUMBAI: Travel portal, MakeMyTrip has awarded its creative duties to Publicis Communications. The intense pitch process saw a total of nine agencies including O&M, JWT,...
MUMBAI: With the aim of strengthening its presence in Israel and neighbouring countries and enhancing the range of digital services provided, Dentsu Aegis Network Ltd. has...
MUMBAI: Kyoorius, in association with D&AD has announced that the 2015 Kyoorius Advertising & Digital Awards jury sessions will be open to the public. Kyoorius will...
MUMBAI: Getting started is simple: pick an occupation, learn about the job, don a uniform, and start earning, spend kidzos… and have fun! There is one...
MUMBAI: Indian DTH player Tata Sky rattled competitors when it launched the world’s first ‘Daily Recharge’ plan for a meager Rs 8, which gave viewers the...
MUMBAI: OMD has appointed Stephen Li to lead the Asia Pacific region as its CEO. Li will replace Steve Blakeman, OMD’s current regional CEO who will...
MUMBAI: WPP’s Data Alliance has launched in Africa. The launch is aligned to WPP’s strategic vision of helping clients better leverage data in fast growing markets. ...
MUMBAI: MEC has launched a specialist e-commerce consultancy called MEC Commerce. Led by MEC Global Solutions in London, the launch is part of an ongoing strategy...
MUMBAI: Dentsu Aegis Network Ltd. has acquired US-based full-service consumer insight firm Forbes Consulting Group. Forbes Consulting Group, which has strengths in the neuroscience domain,...
MUMBAI: WPP has acquired US based mobile ad serving and measurement company Medialets Inc. Medialets offers software tools to help marketers manage and measure the complete...
MUMBAI: Mindshare Malaysia has been appointed as the media agency for Pizza Hut’s business. Mindshare Malaysia will be covering the full suite of media services,...
MUMBAI: From being a country that thrived on a single sport namely cricket, India has come a long way in the last couple of years. The...
MUMBAI: The challenge was to seize the opportunity and uncork the creative genius in you. Nikita Deshpande, a budding film-maker from Mumbai, has done just that...
MUMBAI: Infectious has been signed on as the communications partner for Wunderbar Kids, a chain of new-wave pre-schools that believes in putting children in charge of...
MUMBAI: Walmart India has appointed Pankaj More as its head of technology. More will play a key role in strengthening Walmart India’s technology and IT...
MUMBAI: AkzoNobel India’s decorative paints brand Dulux has launched its ‘Fashion Trends for Walls’ campaign for Dulux Velvet Touch. The integrated campaign featuring brand ambassador Farhan...
MUMBAI: WPP’s brand communications agency Cohn & Wolfe has appointed Andrew Escott, formerly managing director of UK Corporate, as global corporate practice leader effective immediately. ...
MUMBAI: Caprese, woman’s accessories brand, a symbol of international fashion, now unveils its 2015 Spring Summer Collection with its recently appointed brand ambassador-the bubbly Alia Bhatt....
MUMBAI: Advertising behemoth Dentsu Inc has established a new corporate venture capital (VC) fund called – Dentsu Ventures Global Fund I, with a total capital of...
MUMBAI: MobiKwik, a mobile wallet with over 15 million users, has appointed Saurabh Srivastava as its chief marketing officer. He will be a part of MobiKwik’s...
MUMBAI: WPP has launched Gain Theory, a marketing foresight consultancy that will bring together data, analytics, technology solutions and consumer-insight capabilities. It combines WPP’s intellectual...
MUMBAI: Snap Fitness India, which appointed Mumbai-based Colour Craft Studio (CCS) a year ago to devise and execute a strategy for the international gym franchise’s digital...
MUMBAI: Linc Pen & Plastics has tied up as an official team sponsor of Sunrisers Hyderabad (SRH) for the current season of the Indian Premier League...
MUMBAI: Housing brand XRBIA Developers has awarded its creative mandate to Ogilvy and Mather, beginning April 2015. Promoted by Eiffel Group, XRBIA is headquartered in...
MUMBAI: DDB MudraMax has appointed Kavita Sadana as group account director. She will be spearheading DDB MudraMax’s Ahmedabad operations and businesses including experiential, media, outdoor and...
MUMBAI: Leo Burnett has launched a new campaign inviting people to share some offline moments at McDonald’s. The campaign urges people to take a break from...
MUMBAI: The Ogilvy Group in India picked up eight metals at the APAC Effie Awards 2015 that were held in Singapore. The agency also picked up...
MUMBAI: Taking the cricketing experience for fans in Bangalore to the next level by transforming how they get to watch and experience their home team in...
MUMBAI: McCann Worldgroup has appointed Sean MacDonald as chief digital officer. He joins from Ogilvy where he has been managing director, emerging ventures. MacDonald, who...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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