ITV

Category: Media and Advertising

  • Unstop gives FAQs a whole new meaning this Father’s Day

    Unstop gives FAQs a whole new meaning this Father’s Day

    Mumbai: On Father’s Day, Unstop, the leading talent engagement and hiring platform for students and alumni, celebrated dads across the country and their invaluable guidance with a revamped FAQ “Fathers Answering Questions” section.

    Dads are our first heroes and role models. They quietly hold our hands and guide us through everything life throws at us. They answer all our questions with their seemingly endless wisdom, sometimes seriously, mostly sarcastically, and rarely emotionally.

    In its quirky, one-of-a-kind Father’s Day celebration, Unstop has put forth a list of questions relating to everyday life that fathers will answer. These questions range from simply asking for permission to go on a trip with friends to which investment/insurance plan is best, which several dads answer in their unique way.

    Unstop will also unveil a short video of what  according to Unstop employees their dads think they do at work. In it they ask their dads, “What do you think I do at work?” The responses are authentic and hilarious, sure to spark a nostalgic trip down memory lane about your conversations with your dad.

    Through its engaging campaign, Unstop celebrated the spirit of fatherhood and aims to bring out the humourous yet profound wisdom that dads impart in their unique ways. Remember to wish your dad a very happy Father’s Day and maybe ask them  “What do you think I do at work?”

  • We lean towards natural fabrics that lend durability, comfort & functionality: Shriya & Isha Suri

    We lean towards natural fabrics that lend durability, comfort & functionality: Shriya & Isha Suri

    Mumbai: Established in April 2021 by Shriya Suri and Isha Suri, Cosset Clothing emerged with a mission to bridge the gap between style and sustainability in the fashion industry. The name Cosset, meaning “to care and to pamper,” encapsulates the essence of their brand, reflecting its inspiration, vision, and mission. Recognizing a disconnect between consumer preferences and the fabrics used in garment production, Cosset set out to redefine the narrative of natural, sustainable fashion targeting individuals in their 20s to 40s who seek premium styles made from quality fabrics. The brand’s ethos revolves around infusing vibrant colours and timeless silhouettes with comfort and longevity, ensuring that each piece remains relevant for years to come, with an emphasis on planet-friendly, everyday luxury.

    Cosset founders Shriya and Isha Suri, leverage their rich backgrounds in fashion and marketing to create a brand that champions stylish, versatile, and eco-friendly clothing. Shriya’s vision integrates everyday essentials with travel needs, while Isha drives the brand’s digital presence, aiming to make sustainable fashion both chic and enduring. Cosset embodies their shared passion for slow fashion and timeless style.

    Indiantelevision.com reached out to Shriya and Isha, where both emphasised more into their brand’s strategies, their approach, target audience and more…

    Edited excerpts

    On inspiration to establish Cosset Clothing and pursue sustainability in fashion

    COSSET translates to care & to pamper, the very essence of the brand name captures the inspiration, vision and mission of the brand. We noticed a gap between clothes that were mindfully created and styles that would outlast seasons & trends. With COSSET, we aim to bridge this gap with wardrobe essentials that every person should have in their wardrobes, using planet friendly fabrics. Fast fashion has been feeding us way too many trends on a daily basis and this isn’t the sustainable way forward.

    On the selection of quality fabrics in its garment production process

    We lean towards natural fabrics that lend durability, comfort & functionality. The chosen fabrics have to sit well with our silhouettes, while maintaining a luxe touch & feel. Once the fabrics are shortlisted, we move to design sampling & a wear test to ensure that comfort is not compromised upon. We try our best to avoid wastage as much as possible with planned production in small batches. However, when we’ve had extra fabric – we have developed it into cloth tote bags , each of which is sent along with bigger carts orders.

    On strategies you employ to cater to the preferences of individuals aged 20 to 40 who seek sustainable fashion

    Our aesthetics lie in creating wearable pieces in solid, soothing hues that are pleasing to the eye, and are your wardrobe’s best companions. Sustainability comes in the form of our timeless designs where we use delicate accents like colour blocking, cuff detailing, statement collars, to elevate a rather classic look. These elements work amazingly well with our TG by providing durability and at the same time, making a statement. Monotone looks in premium fabrics will never go out of style. They reflect a simple everyday luxury which is non-negotiable for sustainable fashion shoppers!

    On incorporating vibrant colours and timeless silhouettes while maintaining a focus on sustainability

    We love playing with a timeless colour palette in styles that are not trend-driven. All this blends seamlessly into our vision when we make our pieces with natural, planet-friendly fabrics.

    On discussing your brand’s approach to everyday luxury and how it aligns with its planet-friendly ethos

    We believe that luxury lies in effortless comfort. When you choose comfortable fits in superior-quality natural fabrics & minimal hues on the daily, it becomes a part of the lifestyle. Our vision is to become a part of wardrobes that seek timeless elegance!

    On engaging with your target audience to raise awareness about sustainable fashion and encouraging responsible consumption habits

    Social media is the primary communication tool for us. Our Instagram feed provides a great insight into what the brand is all about, and so we make it a point to inculcate educational content as part of our strategy – like the fabrics we use & the benefits thereof, the environment our clothes are made in and why we make the designs we make. Consumers trust a brand even more when you’re authentically transparent with them, which is why we choose to show certain behind-the-scenes aspects of our operations as well.

    On sharing any insights into Cosset Clothing’s future plans or upcoming collections that further emphasize its commitment to sustainability

    We’re always sampling in newer fabrics that fit our silhouettes. We are yet to come across new blends that compliment our designs, and fit customers’ demands. Over the past 3 years, we have built an ever-growing, strong community of consumers who are as mindful with their purchasing decisions as we are with the clothing we make. We are certain that slow fashion as a lifestyle is gaining momentum across India & globally. Our vision is to make COSSET a part of your lifestyle – your everyday essentials that swiftly transition into travel sets as well. We’re looking at expanding designs in Womenswear & Menswear, with designs that cater to different market segments globally – via both Online & Offline presence.

  • Mansion House twists Father’s Day narrative with campaign ‘The Warm Embrace of Fatherhood’

    Mansion House twists Father’s Day narrative with campaign ‘The Warm Embrace of Fatherhood’

    Mumbai: In a world where fatherhood knows no bounds, Mansion House, a flagship brand under Tilaknagar Industries, has unveiled a profoundly moving campaign this Father’s Day titled ‘The Warm Embrace of Fatherhood’ to celebrate the dad in every man. The campaign honours the selfless love and responsibility that defines fatherhood, transcending biological ties.

    Fatherhood, as beautifully portrayed in the campaign, can be pictured in various forms – be it nurturing children in the most selfless way or caring for pets even when you are away. It celebrates the universal love shared by fathers everywhere, embodying the very essence of that warmth and bond. It captures heartwarming moments that illustrate the everyday sacrifices and joys shared between a father and his cherished companion. ‘A Warm Welcome,’ the brand proposition of Mansion House, is reflected as a strong sentiment that echoes throughout this campaign.

    Conceptualised by the Tilaknagar Industries’ Digital Marketing Agency LIQVD ASIA, the campaign artfully captures the essence of paternal love through a poignant narrative that unveils the touching story of a father and his fur baby, and the heartfelt connection they share.  

    The campaign video is brought to life by Pumpkin Production which is not only visually compelling but also emotionally relevant.

    Commenting on the campaign, Tilaknagar Industries CMO  Ahmed Rahimtoola   said, “On this momentous occasion of Father’s Day, we are proud to honour all fathers – those who have shaped us with love and guidance. Whether it’s a human dad or a pet parent, this Father’s Day, we aim to celebrate all aspects of fatherhood and the unconditional bond and nurturing spirit that goes beyond biological bonds. In its true spirit, the campaign celebrates the joy and warmth of homecoming, inspired by the hospitality and love in our brand proposition “A warm Welcome”. The campaign, therefore, is a heartfelt tribute to all fathers for going beyond their roles, every single day.

    LIQVD ASIA head of creatives Sunil Gangras added, “At LIQVD ASIA, our constant endeavor is to push the boundaries of creativity and turn new age insights into meaningful stories. The idea of fatherhood has changed considerably in the last decade and this Father’s Day we wanted to build relevance in our approach for this topical initiative from Mansion House. So, we came up with a touchingly honest story that celebrates the warmth between a father and his fur baby, reflecting the brand DNA of ‘A Warm Welcome’ with a strong message about ties beyond blood that strikes a chord almost instantly. After all, being a pet parent is a full-time job too and it needs equal if not more emotional investment. What really hit home was having an entire team of pet parents to bring this story to life.”

    This DVC campaign is set to captivate audiences across digital platforms and has been conceptualised and produced in multiple regional languages like Malayalam, Kannada and Telugu, apart from English of course, keeping in mind the target markets for the brand. Thus, inspiring each and every one to fully embrace and cherish the enduring spirit of fatherhood.

  • JK Paper marks Father’s Day with #LetterToMySuperDad campaign

    JK Paper marks Father’s Day with #LetterToMySuperDad campaign

    Mumbak: JK Paper, a renowned name in the paper industry, was excited to unveil its heartwarming initiative just in time for Father’s Day. This year, JK Paper proudly spearheaded the #LetterToMySuperDad campaign, reaching out to over 30,000 students across 25 cities in India. This initiative aims to foster a deep sense of gratitude and build emotional connect between children and their fathers.

    The #LetterToMySuperDad campaign encouraged students to express their love and appreciation for their fathers through the art of handwritten letters. By reviving the timeless tradition of letter writing, this initiative seeks to underscore the invaluable importance of personal and heartfelt communication.

    Key highlights of the campaign:

    School collaborations: Through strategic partnerships with numerous schools, the campaign seamlessly integrated the art of letter writing into their curriculum, ensuring widespread student participation and engagement.

    Paper plantation awareness program: During school visits, JK Paper’s team conducted captivating myth buster sessions focused on the agro-social farm forestry program. This innovative approach relies on cultivating and harvesting unique varieties of trees that provides a high level of income to farmers. In the fiscal year 2024, JK Paper distributed over 11.64 lakh saplings to farmers, which are subsequently harvested to produce paper. Since its inception, JK Paper has planted 9.50 lakh acres of land under its Agro-Social Farm Forestry Program. During the session, the students and teachers exhibited remarkable interest and fascination as they delved into the intricacies of this sustainable paper-making process and its profound significance.

    Celebrity collaborations: Renowned influencers and esteemed actor Bhaktiyaar Irani lent his support to the campaign, sharing his heartfelt #LetterToMySuperDad experiences. His involvement inspired followers nationwide to join the initiative and celebrate the bond between fathers and children.

    Exciting rewards: The most touching & heartfelt letters were meticulously selected for special recognition, with winners receiving exclusive gift vouchers from JK Paper as a token of appreciation for their heartfelt expressions.

    JK Paper chief of sales and marketing Partha Biswas expressed, “Father’s Day holds a special significance, allowing us to honour the love and sacrifices of every father figure. With our #LetterToMySuperDad campaign, our goal was to nurture a profound emotional bond between children and their fathers, while also rekindling the timeless art of letter writing. The remarkable enthusiasm shown by students across India has been immensely uplifting. Through our continuous efforts, we strive to change the perception about paper by promoting eco-friendly practices, providing sustainable alternatives to plastic and contributing to a greener future.”

    The campaign culminated in heartwarming events held in schools, where students had the opportunity to present their letters to their fathers in a person. These events not only brought smiles to many faces but also reinforced the importance of expressing love and gratitude through simple yet powerful gestures.

  • This Father’s Day, break the silence on taboos with #BaatKarengeTohBaatBanegi

    This Father’s Day, break the silence on taboos with #BaatKarengeTohBaatBanegi

    Mumbai: This Father’s Day, the Better Choice Alliance, a support group helping individuals make healthier choices, is launching the #BaatKarengeTohBaatBanegi campaign. Children often hide unhealthy habits, fearing judgment, while fathers struggle to express their concerns, creating a cycle of unspoken secrets. This campaign aims to break that cycle by encouraging open communication and the power of working together to find solutions.

    #BaatKarengeTohBaatBanegi highlights the silence around uncomfortable topics like smoking, especially between fathers and daughters. Inspired by a real-life story, it shows the transformative power of honest conversations:  #BaatKarengeTohBaatBanegi

     

     

    Riya, a young runner, fainted at the finish line of a marathon, leading to a hospital visit with her father. During the check-up, a surprising moment occurred when her father revealed her smoking habit to the doctor. This moment of honesty became a turning point in their relationship.

    The campaign encourages fathers and daughters to break the cycle of guilt and work together towards a healthier lifestyle through open conversations. This Father’s Day, let’s challenge the societal stereotype of shunning the conversations and feeding the taboos. Let’s choose to talk, support each other, and build a healthier future together.

  • Weekend Unwind with Social Panga’s Manan Malik

    Weekend Unwind with Social Panga’s Manan Malik

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have

    Social Panga’s director of strategy and growth Manan Malik.

    Without further ado here it goes…

    Your mantra for life
    I will summarise this with a quote, and I have an abstract tattoo for the same as well.
    “We all have our time machines, don’t we. Those that take us back are memories… And those that carry us forward, are dreams.” from the book ‘The Time Machine’ by H.G. Wells

    A book you are currently reading or plan to read
    I am currently reading ‘Landour Days’ by Ruskin Bond. It’s a book on a lot of Ruskin Bond’s personal stories and experiences of living in the hills. Both Ruskin Bond and Ladour have a special place and emotion in my heart. I am a slow reader, whenever this finishes, I am going to pick ‘Cat People’ by Devapriya Roy

    Your fitness mantra
    While I am still working on this front. In the end it boils down to the enough movement, portion control, setting boundaries and saying no. If these are in check, consistency and discipline will take you places! Secondly, learning the science behind things help me.

    Your comfort food
    Technically, I should be averse to this idea, but Giani’s Caramel Mocha Sundae wins this category. It definitely delivers comfort right to the soul! And who doesn’t like a plate of perfectly cooked rajma chawal and momos.

    A quote or philosophy that keeps you going when the chips are down
    “And Until Death Comes, All if Life.” – Lines by Ruskin Bond. It has been my email signature for years.

    Your guilty pleasure
    Making endless lists about things and organising data and every information. Also, documenting various aspects of my life which might be of no use or now are mere memory.

    The last time you tried something new
    I have recently started making Protein Pancakes, which is new dish. I hope that counts ?

    A life lesson you learned the hard way
    I should have prioritized health over anything else in my younger years and acknowledge the things I feel and want.

    What gets you excited about life?
    That there’s so much more to this world. So many places to travel, and so many things to experience – people, culture, food and all things life, and so many hobbies to follow and skills to learn.

    What’s on top of your bucket list?
    Having a simple house built as per what I have imagined in the quaint foot of the hills, with all things that makes a house a home! But that’s a long shot, so publishing my poetry-photography book which I would want to make it happen soon.

    If you could give one piece of advice to your younger self, what would it be?
    It’s so easier than it looks to manage my fears, and I should have managed them without wasting much time, whenever needed. Secondly, to always prioritize myself.

    One thing you would most like to change about the world
    The world could use more compassion and kindness and see beyond just work and deadlines. Things are not as hard, difficult and daunting as people make them because of their wiring.

    An activity that keeps you motivated and charged during tough times
    Hitting the gym, and very recently playing Table Tennis.

    What lifts your spirits when life gets you down?
    Talking my heart out to the wonderful, sensible bunch of friends that I am blessed to have.

    Your go-to stress buster
    The attention and space that my beautiful Calico-Indie cat, Arya demands by sitting with me or on my lap, does the job perfectly well.

  • OPPO India launches #DareToFlaunt campaign featuring Shraddha Kapoor & Shreyas Iyer

    OPPO India launches #DareToFlaunt campaign featuring Shraddha Kapoor & Shreyas Iyer

    Mumbai: OPPO India launches its latest campaign #DareToFlaunt—featuring actress Shraddha Kapoor and cricketer Shreyas Iyer — to introduce India’s First Waterproof Smartphone Rated IP69—OPPO F27 Pro+ 5G.  

    The TVC perfectly resonates with the bold and adventurous spirit of Gen-Z. Icons of the country’s two foremost passions – Bollywood and cricket – Shraddha Kapoor, a youth icon known for her diverse role and Shreyas Iyer, known for his aggressive batting style, embody the #DareToFlaunt spirit. The TVC puts the F27 Pro+ to the ultimate test, subjecting it to the rigors of a washing machine, dunking it in a swimming pool, hammering the cricket wicket with it, running it over with a car, and more. Each time, the phone emerges on top, proving its resilience. The #DareToFlaunt campaign encourages users to proudly show off their new phone without fear of damaging it.

    The TVC showcases key product features like the Damage-Proof 360° Armour Body, IP66, 68, and 69 ratings, and 3D Curved AMOLED Screen making it India’s first super rugged monsoon-ready phone. The F27 Pro+ boasts a sleek design, powerful performance, and cutting-edge features, making it the perfect companion for those who demand the best.

    The OPPO F27 Pro+ 5G, priced at Rs 27,999 with 128GB storage and Rs 29,999 for the 256GB variant, will be available in India from 20th June 2024. The device will be available in two colours—Dusk Pink and Midnight Navy—and boasts OPPO’s full-device protection solution: a damage-proof 360-degree Armour Body that shields the device from drops and scratches. Additionally, it features a durable 5,000mAh battery with a four-year lifespan.

  • Cheil India inspires students to ‘Show Them How It’s Done’

    Cheil India inspires students to ‘Show Them How It’s Done’

    Mumbai: Cheil India has launched a new campaign for Samsung’s ‘Back to Campus’ Offer, aiming to inspire students as they prepare to return to campus after the summer holidays. The campaign, named ‘Show Them How It’s Done’, emphasizes the versatility of the Samsung Galaxy device ecosystem that propels ambition and creativity for the younger generation.  With exclusive student offers and discounts on Galaxy products, Samsung encourages students to access the latest technology to help pursue their dreams.

    At the heart of this campaign is the brand film that follows the journey of three students – a podcaster, a DJ, and a designer. Enabled by the limitless capabilities of the Samsung Galaxy ecosystem, these students overcome obstacles and unleash their creativity to follow their passion. Shunning all societal doubts and pressure, the budding artists use Samsung’s AI features to fuel their fire, emerging as examples of resilience and success.

    “Today’s youngsters have an unquenchable thirst to learn more, do more and be more. In their stride to pursue their passion, these go-getters need the technology which helps them unleash creativity, enhance productivity, and express themselves fully. With Samsung’s new ‘Back to Campus’ campaign, we are democratizing the connected power of Samsung Galaxy ecosystem for students across India. As the new generation of ambitious students work towards their dreams, Samsung equips them to keep pushing boundaries and show the world how it’s done,” said Samsung India VP, MX Business, Aditya Babbar.

    Powered by features like multi-device control, quick share, note assist and connected camera amongst others, the Samsung Galaxy ecosystem supports creative and productive exploration.

    Speaking about the campaign film, Cheil India CCO Vikash Chemjong said, “The Gen-Z’s and Gen-Alpha’s of the world, today, are putting their talent on display. Therefore, when the world doubts their determination, they go out and “Show Them How It’s Done”. By displaying the creative potential of the Galaxy ecosystem in our films, we aim to communicate how students can bolster their productivity and explore to make a mark.”

    “The exciting campaign films attempt to render how young students are zealously pursuing their passion these days. By showcasing the journey of three students with diverse backgrounds and interests, we are depicting the impact that Samsung’s connected ecosystem of Galaxy devices bring to the table. Our focus lies in inspiring students to take the leap of faith towards their passion and “Show Them How It’s Done”, said Cheil SWA COO Sanjeev Jasani.

  • CEAT Specialty collabs with Kalki 2898 AD to launch tyres for AI vehicle

    CEAT Specialty collabs with Kalki 2898 AD to launch tyres for AI vehicle

    Mumbai: CEAT Specialty has announced an exciting partnership with the much-anticipated film Kalki 2898 AD, starring Prabhas, to develop and launch state-of-the-art tyres for Bujji, the robotic vehicle featured in the movie. This collaboration highlights CEAT’s cutting-edge technology and reinforces its commitment to driving the future of mobility.

    Kalki 2898 AD, directed by Nag Ashwin, is set in a futuristic world where advanced technology and artificial intelligence shape daily life. The film features an impressive cast, including Prabhas, Deepika Padukone, Amitabh Bachchan, and Kamal Haasan. Bujji, the AI-driven car in the film, represents the pinnacle of futuristic design and innovation, requiring tyres as advanced and visionary as the vehicle itself.

    Designed by Hollywood’s Haisu Wang, who also designed vehicles for Black Panther, Bujji represents a leap into the future of automotive design and technology. The filmmakers wanted a moving car that brought Wang’s design to life, and CEAT Specialty rose to the challenge, creating state-of-the-art tyres that complement this groundbreaking vehicle.

    CEAT Specialty’s chief executive Amit Tolani shared his thoughts on this transformative project: “Collaborating on Bujji for Kalki 2898 AD was an incredible opportunity for us. It allowed us to push our boundaries and explore new technologies and materials. Dyutiman Chatterjee and his R&D team brought this vision to life, showcasing their creativity and engineering prowess. This project has set the stage for our future in tyre innovation. Our team and our tyres are truly Crafted for the Curious, driving us to explore uncharted territories and envision the future.”

    CEAT Specialty head of R&D Dyutiman Chatterjee added, “Creating tyres for Bujji was an inspiring and demanding task. It provided us with a unique platform to test new technologies and materials, pushing the boundaries of what is possible in tyre design. CEAT Specialty is already renowned for its engineering prowess in developing best-in-class OTR tyres, and this project challenged us to elevate our standards even further. It has not only pushed us to be better but also given us a valuable perspective on the future of tyre technology.”

    The development of Bujji’s tyres was a fascinating behind-the-scenes journey that involved intense creativity and meticulous engineering. The process kicked off with dynamic brainstorming sessions, during which designers, engineers, and material scientists collaborated to conceptualize potential designs. Inspired by Bujji’s futuristic look and capabilities, the team delved into extensive discussions about materials, technologies, and aesthetics. These sessions gave birth to visionary sketches, digital models, and pattern prototypes, vividly bringing their ideas to life.

    One of the standout features of the tyres is their unique block design. Drawing inspiration from AI algorithms and futuristic patterns, the design incorporates intricate grooves and channels that enhance performance and visual appeal. The circular support base of the block design is specifically crafted for superior traction and stability, ensuring the tyres complement Bujji’s advanced capabilities and striking sporty looks.

    Engineering excellence was at the core of this project. The tyres boast a higher breadth and a unique aspect ratio of 30, which ensures outstanding performance and torque. Additionally, the tyres have an impressive load-bearing capacity of up to 4 tonnes, making them highly durable and capable of supporting the robust structure of Bujji. The wider design, coupled with larger rims, not only enhances Bujji’s appearance but also minimizes side sway, providing a smoother and more stable ride. Rigorous simulations and real-world testing validated the design, optimizing the tyres for superior cornering, steering, and braking performance—essential characteristics for a high-performance vehicle like Bujji.

    CEAT’s collaboration with Kalki 2898 AD has set a new benchmark in tyre technology, demonstrating the company’s commitment to innovation and excellence. Known for its meritorious off-the-road tyres, CEAT Specialty was the first choice for providing these futuristic tyres due to its industry expertise and proven track record.

    As CEAT Specialty moves forward, the lessons learned and the technologies developed during the Bujji project will be crucial in shaping the company’s future products. The vision is clear: to create tyres that are not only functional and reliable but also smart, sustainable, and ready for the future of mobility.

    With a legacy of innovation and a forward-thinking approach, CEAT is poised to lead the charge in the next era of automotive excellence. The journey with Bujji and Kalki 2898 AD has illuminated the path, and the future looks promising for CEAT and its vision for futuristic tyres.

  • Tally launches #StartsWithOne campaign

    Tally launches #StartsWithOne campaign

    Mumbai: Tally Solutions, has launched the #StartsWithOne campaign, sharing inspiring tales from India’s growing Micro, Small, and Medium (MSME) businesses. Launched amidst the ongoing fourth edition of their flagship annual property ‘MSME Honours’, Tally aims to encourage participation from more emerging MSME entrepreneurs this year through this campaign.  

    The #StartsWithOne campaign spans across two months featuring 20 inspiring stories of MSME owners who have won previous editions of Tally’s MSME Honors. #StartsWithOne is an ongoing effort which will recognize and celebrate winners of MSME Honours from previous and current editions on various digital platforms.  

    Commenting on this initiative, Tally Solutions CMO Jayati Singh said, “The #StartsWithOne campaign is more than just a storytelling initiative; it is an effort to build a strong community of inspired and motivated MSME owners who transcend the potential of this dynamic industry. The campaign highlights how every business starts with one – passion, idea, or intent; and showcases some remarkable entrepreneurs who share their one big push and drive that propelled their growth. We are optimistic that these inspiring stories will encourage more MSMEs to share their journey at MSME Honors 2024 which has received a phenomenal response with over 16,000 nominations”.  

    Artistically curated by Mumbai-based Great Mountain Picturehouse, each story from #StartsWithOne tails motivating journeys of emerging MSME owners, diving deep into their professional milestones as well as their personal journeys in driving innovation, excellence, and growth.  

    Speaking about the campaign, Great Mountain Picturehouse owner & director Abhishek Lamba said, “Our main objective, as a creative organisation was to create an invigorating visual capturing the essence of growing MSMEs that Tally has acknowledged over the years. Through meticulous story-telling and using visual aids, we curated a series of 20 films, each spanning over a range of 1.45 to 2 minutes. The AD films are a celebration of Tally’s efforts in boosting MSME entrepreneurship in the country.”

    The campaign is currently live and will be showcased until July end. It will be promoted on Tally’s YouTube, Facebook, Instagram, and through Tally’s extensive customer and partner network, reaching over 5 million people nationwide. Some of the inspiring stories that have gone live: Launch video, Furn Bamboo Pvt Ltd, BeepKart