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Category: Media and Advertising

  • Market Research Society of India elects new managing committee

    Market Research Society of India elects new managing committee

    Mumbai: Market Research Society of India (MRSI), India’s foremost industry-led market research body today announces the formation of the Managing Committee for the tenure of 2024-2027. TAM Media Research Pvt. Ltd. chief growth & partnerships officer Nitin Kamat was elected as the new President and takes over from Kantar managing director, South Asia, Insights Division,Pari Minocha. Nitin worked as the treasurer for MRSI’s Managing Committee 2022-2024. He was also part of the MRSI’s ISEC Committee.

    Additionally, Puneet Avasthi and Shuvadip Banerjee were elected as vice-presidents, Anila Vinayak as the secretary, and Parijat Chakraborty as the treasurer for MRSI. The new Managing Committee was announced at MRSI’s 36th Annual General Meeting held on 27 June 2024 in Mumbai.

    MRSI’s Managing Committee is represented by companies across Research Agencies, Research Users and Service Providers in the market research industry. The newly elected Managing Committee continues to stay committed to promote, protect, improve and propagate the highest quality standards in all branches of market research, thereby establishing India as a dominant force in the global market research industry. For the next couple of years, MRSI aims to capitalize on its recent successes while fostering a more collaborative network for its members, resulting in effective knowledge and resource sharing. Additionally, MRSI will continue to develop the next generation of market research professionals and instil a deep sense of pride in the impactful work being done by the Indian market research industry.

    Congratulating the newly elected president, Minocha said, “I am grateful for the unwavering trust MRSI members placed in the current Managing Committee. Key initiatives like the launch of the Socio-economic Classification System, ‘ISEC’, and the Market Sizing report of FY 2022-23, have given a new direction and scale to the vision of the association going forward. As I pass on the baton, I wish the incoming Managing Committee under the leadership of Nitin Kamat all the best.”

    Soon after its inception, the former Managing Committee adopted the strategy of focusing on three broad pillars- building Profile, building Pride and building the Network and reach. The committee was responsible for the successful implementation and adoption of the new Socio-economic Classification System, ‘ISEC’. Among the various industry stakeholders that adopted ISEC are The Indian Society of Advertisers (ISA), research users of various organisations such as ITC, HUL, Marico, Dabur India, etc., research agencies including Kantar, IPSOS, as well as key media agencies. Additionally, MRSI also indicated that the market research sector, once again recorded positive growth, and will formally announce The Indian Research & Insights Industry 2024 Update in September 2024.

    On being announced as the newly elected president of MRSI, Kamat said, “I am honoured to take forward the role of MRSI President. The market research industry has seen a seismic shift, making it crucial to stay ahead of the curve. My focus will be to engage new minds, to not only maintain existing standards but also implement a new set of ideas and initiatives. In addition to building MRSI’s 3 Pillars – Profile, Pride, and Network, I firmly believe, ‘Building Trust’ is another crucial pillar that we will work upon. I look forward to strengthening global connects, deepening government connects and driving more initiatives for active participation from regional players. I am confident of achieving these goals along with the new elected managing committee members.”

    MRSI’s Managing Committee for the term of 2024-2027

    Sr. No 

    Name 

    		 Organization 
    1

    Abhinav Goel

    Nestle India
    2

    Amitabh Mishra

    Dr. Reddy’s Laboratories
    3

    Anila Vinayak

    Hindustan Unilever Limited
    4

    Ankit Dhanuka

    Robas Research
    5

    Arindam Bhattacharya

    Lucid (A Cint Group Company)
    6

    Dixit Chanana

    Toluna | MetrixLab – India
    7

    Geetika Kambli

    Future Factory
    8

    Girish Upadhyay

    Axis My India
    9

    Nandita Singh

    Purple Audacity
    10

    Nitin Kamat

    TAM Media Research Pvt. Ltd.
    11

    Parijat Chakraborty

    Ipsos Research Pvt. Ltd.
    12

    Paru Minocha

    		 Kantar
    13

    Prashant Kolleri

    NielsenIQ India Pvt. Ltd
    14

    Preet Doshi

    Amazon India
    15

    Puneet Avasthi

    Kantar
    16

    Sathyamurthy Namakkal

    AIMO Marketing Services LLP (DataPOEM)
    17

    Saurabh Aggarwal

    Knowledge Excel
    18

    Saurin Shah

    Godrej Consumer Products Ltd
    19

    Shuvadip Banerjee

    ITC Limited
    20

    Vishal Anam

    		 Datamatics
    21

    Vivek Malhotra

    TV Today Network Ltd.
  • Uber invites riders to flaunt their ratings in latest campaign

    Uber invites riders to flaunt their ratings in latest campaign

    Mumbai: Uber has announced a social media campaign, Uber Flex, inviting its top-rated riders to share their rider ratings supported by reasons as to why they think they were rated that high by drivers, in order to win freebies including one year worth of free Uber rides.

    Riding on the recent trend where Indians shared their rider rating as a “flex” on social media platforms and dating apps, Uber launched the contest with an aim to stress on the need for riders to be courteous towards their drivers, and to promote better behaviour among people. As part of the campaign, riders with high ratings on Uber will be rewarded, and those with scope to improve will also be incentivised to make a difference.

    Speaking about the campaign, Uber India, South Asia head of central operations, Nitish Bhushan said, “Just like a rider wants to drive with a better-rated driver, drivers are also inclined to serve polite and well mannered customers. This initiative of ours is a reminder of just that, along with being a fun way to promote the desire in riders to be conscious of their surroundings, behaviour, and be more polite to each other.”

    The social media contest has been designed to elevate the Uber ride experience for users across India.

    Contest: Rewarding excellence in riding

    As part of the first leg of the contest, Uber is celebrating the top 100 riders with the highest ratings. All riders with a rider rating of 4.8 and above are encouraged to share their top 3 reasons they think they were rated that highly by drivers. Wit and humour in the responses will get them brownie points.

    Participants will need to submit their entries by sharing screenshots of their Uber rider rating, along with the three reasons as a post on X, using the hashtag #UberFlex, by 26 June.

    Prize for top three entries: Free Uber rides for one year (up to Rs 50,000 each)

    For 100 best entries: Uber credits worth Rs 2,000 each

    Winners will be contacted via social media direct messages. Fulfillment of prizes will be mailed directly to winners from Uber.

    The Uber app also offers a Privacy Center to all riders, where they can get insights into their past trips, including a split of the ratings they received from drivers, and various ways to improve ratings. Uber has always promoted good behaviour on the platform.

    Key features and offerings as part of Privacy Center include:

    1.   Summary of Usage: Users can access a summary of how they utilize Uber’s services, providing transparency on data usage.

    2.   Data Tracking Control: Users have the option to control data tracking for personalized ads, ensuring preferences are respected.

    3.   Account Security: Users can manage account security features, including account deletion, to maintain control over their personal information.

     4.  Privacy Overview Page: A comprehensive resource providing insights into Uber’s privacy practices, guiding users on how their data is managed and safeguarded.

     5.  Privacy Inquiry Submission: Users can submit privacy inquiries directly through the Privacy Center, addressing any concerns or questions they may have regarding their data.

    How to access Privacy Center:

    .   Tap Account: In the Account section of the Uber app, tap the icon next to the name and then tap ‘Privacy and Data’ to see the summary.

     .  Tap Privacy Center: In the Privacy Center, press ‘See Summary’ to access the page where all the data will be given: Trips taken, Uber Go data, and rider rating earned.

  • Pansari Group unveils #Dildilli6ka campaign

    Pansari Group unveils #Dildilli6ka campaign

    Mumbai: Pansari Group, one of India’s most trusted FMCG brands, who are also known for its quality and tradition is thrilled to launch its new campaign – #Dildilli6ka. With this campaign, the brand aims to celebrate the blissful season of monsoon with family, friends and loved ones to create some healthy and lasting memories.

    As part of the #Dildilli6ka campaign, the brand is offering an exclusive promotion on its Indimix range – Bedmi Poori. Along with being a beloved staple of Delhi, this ready-to-cook Bedmi Poori mix is rich in nutrition, 100% natural and contains no preservatives or artificial colours, making it a health-conscious choice for consumers.

    Speaking about the campaign, Pansari Group director Shammi Agarwal said, “Our #Dildilli6ka campaign is not only celebrating the rich culinary heritage of Delhi but also the spirit of nourishment that defines the entire monsoon season. Bedmi Poori is not just a cherished dish in Delhi but all over the nation and we hope that our Indimix range brings joy and convenience to our loyal consumers and enhances family moments with a taste of tradition and a rewarding experience.“

    In order to participate, buy the product from Blinkit, Amazon, Flipkart, Zepto, Big Basket, the World of Mart or any nearby retail store, scan the QR code available on the product packaging and fill in the details accordingly. This monsoon not just enjoy the authentic crispy taste of Bedmi Poori but also receive an assured Amazon voucher and other exciting rewards as a token of appreciation for their loyalty.

  • KAZO unveils its ‘Flower Power’ campaign

    KAZO unveils its ‘Flower Power’ campaign

    Mumbai: KAZO Fashion Pvt Ltd, the iconic fashion brand celebrated for its versatile designs and unparalleled quality, is thrilled to showcase its latest campaign, ‘Flower Power’, designed to celebrate and empower women through style, elegance, and grace. This innovative campaign aims to raise awareness and make women feel good about themselves, aligning with KAZO 2.0’s commitment to fashion that inspires confidence and self-expression.

    Following the resounding success of the Flower Power campaign in Mumbai, Delhi, Punjab, and Kolkata, KAZO proudly concluded the campaign in Indore. Graceful models showcased the latest KAZO designs enhanced by vibrant blooms and mesmerizing prints, walking through busy mall pathways with enormous tote bags brimming with flowers. Each flower represents strength, resilience, and individuality—qualities synonymous with the modern woman.

    Commenting on the campaign’s success, KAZO’s creative director Divya Aggarwal expressed, “The ‘Flower Power Campaign’ by KAZO is a heartfelt celebration of modern women—those who embrace their unique spirit and blaze their own trails. Through our on-ground activations, we aim to offer moments of joy and tokens of appreciation that make every woman feel valued and empowered. We have already received accolades for our innovation and are expanding nationwide. This initiative is about celebrating the multifaceted woman and ensuring that she feels valued and empowered every time she walks through our doors. True style isn’t just about what you wear; it’s about how you feel when you wear it.”

    This initiative not only highlights KAZO’s latest fashion trends but also fosters a sense of community and appreciation among the customers. Visit the nearest KAZO store today and immerse yourself in the style revolution with KAZO 2.0. Feel the Flower Power and empowerment, one flower at a time!

  • Torex cough syrup teams up with Jatt and Juliet 3 for new ad film

    Torex cough syrup teams up with Jatt and Juliet 3 for new ad film

    Mumbai: Torque Pharma, a pharmaceutical company, has collaborated with the much-anticipated Punjabi blockbuster “Jatt and Juliet 3,” which is set to release on 27 June 2024. This collaboration marks a unique synergy between healthcare and entertainment, bringing together Torex’s trusted legacy in cough relief with the vibrant and popular world of Punjabi cinema.

    “Jatt and Juliet 3” stars the charismatic duo Diljit Dosanjh and Neeru Bajwa, who are beloved by audiences for their dynamic on-screen chemistry and entertaining performances. Torex Cough Syrup’s popularity aligns seamlessly with the movie’s appeal, creating a connection that binds the audience together and enhances brand recall.

    Commenting on the ad film launch,  Torque Pharma director Abhay Iqbal Singh Bedi said, “We are thrilled to collaborate with ‘Jatt and Juliet 3,’ a film that has a wide set of fanbase, much like Torex Cough Syrup that embodies health and wellness. This partnership enhances our brand presence while reaffirming our commitment to delivering effective cough relief, allowing our customers to savour life’s moments free from the discomfort of a cough. We are confident that this co-branding initiative with ‘Jatt & Juliet 3’ will forge a deep and lasting connection with audiences.”

    “We’re excited to partner with Torex Pharmaceuticals for ‘Jatt & Juliet 3.’ This collaboration brings together two trusted brands to deliver an unforgettable experience to our audience. We look forward to a successful journey together and can’t wait for everyone to experience the magic of ‘Jatt & Juliet 3’ in theatres.” said Manmord Singh Sidhu, the MD of White Hill Studios and the producer of the film.

     

     

  • Narayana Health initiates taking care of Bengal campaign

    Narayana Health initiates taking care of Bengal campaign

    Mumbai: Narayana Health – Kolkata proudly commemorates over two decades of dedicated healthcare service in the West Bengal market. To mark this significant milestone, the hospital has launched a comprehensive 360-degree campaign titled ‘Taking Care of Bengal for Over 2 Decades’. The campaign aims to celebrate the healthcare group’s deep-rooted connection with the people of West Bengal & re-affirming its role as a trusted care provider.

    For the past two decades, Narayana Health – Kolkata has stood as a beacon of hope and healing, catering to the diverse healthcare needs of the vibrant West Bengal market. From the bustling streets of Kolkata to the serene countryside, Narayana Health – Kolkata has been steadfast on the journey to wellness for millions of individuals and their families.

    English:

    Bengali:

    “The ‘Taking Care of Bengal for over 2 Decades’ campaign encapsulates the essence of Narayana Health’s enduring presence in the region. Through a 360-degree approach, the campaign seeks to highlight the institution’s role as more than just a healthcare provider but as a companion in the journey of life. Whether it’s nurturing the health of every book lover, supporting the aspiration of every sports lover, or managing the sweet tooth of every mishti lover with the right medical advice, Narayana Health – Kolkata has been a constant presence, offering care and support at every step” said Narayana Health chief marketing officer Ashish Bajaj.

    Through various touchpoints, including print, digital, OOH, Cinema and on-ground activations, Narayana Health aims to connect with the community on a deeper level, fostering a sense of belonging and trust. As part of the celebrations, Narayana Health – Kolkata is also offering discounts on online Appointment bookings via a website and NH Care App. It shall also be organizing a series of events and initiatives aimed at giving back to the community.

    With four flagship hospitals strategically located across the region – Narayana Hospital – RN Tagore Hospital, Mukundapur; Narayana Hospital – Howrah; Narayana Hospital – Barasat; and Narayana Hospital – Chunavati, Narayana Health – Kolkata has emerged as the cornerstone of advanced medical care in East India. The campaign reaffirms the healthcare group’s commitment to continue its legacy of caring for the people of West Bengal & Eastern India.  

  • A pinch of salt, a world of difference: Introducing The Salt Inc

    A pinch of salt, a world of difference: Introducing The Salt Inc

    Mumbai: Marking a groundbreaking moment in the dynamic space of content and design, The Salt Inc officially launches, poised to deliver strategically tailored content that sparks meaningful conversations between consumers and brands.

    Breaking away from the traditional agency model, The Salt Inc. is a visionary enterprise with capabilities across content formats, ranging from digital to OTT content. Built on pillars of cutting-edge technology, in-house production capabilities, and an unparalleled understanding of brand dynamics, The Salt Inc. is designed to spark conversations and engagement solutions across all consumer touchpoints. Exclusive partnerships with the British media behemoth The Economist in India puts the organization in a unique space where it can help its partner brands engage with influential C-suites globally.

    Helmed by industry veterans

    Founded by industry veterans with tremendous credibility and equity in advertising, media marketing, and video production, The Salt Inc. redefines the scope of a traditional agency. Each founding member brings with them a wealth of experience, award wins, and extremely varied and unique skill sets, continuously pushing the boundaries of creativity and capability.

    CEO and founder Neena Dasgupta brings nearly 25 years of expertise in digital media and advertising with remarkable corporations like BBC, ABNI (from the Dow Jones stable) et cetera. She later founded Zirca Digital Solutions, an independent global digital solutions company managing marquee clients in both Indian and international markets. She has also graced Impact’s 50 Most Influential list for three consecutive years.  

    Co-founder Sarthak Dasgupta is a distinguished writer, director, producer and masterful storyteller who is an alumnus of the prestigious Sundance Screenwriters Lab and the recipient of the Mahindra Sundance Global Filmmaker Award. Sarthak has consistently delivered culturally diverse, impactful stories across feature films, web series, documentaries, and television.

    Co-founder and chief operating officer Parth Arora is a veteran producer with 25 years of experience working and successfully delivering award-winning projects in the film and OTT space with several platforms including Netflix. Parth has also worked for powerhouse film studios including Dharma Productions, Fox Star Studios, and White Feather Films, among others.

    Experienced professionals including co-founder and business head Rahul Surve, chief product officer (CPO) Tarun Abhichandani, chief creative officer (CCO) Mihir Chitre, strategy lead Rohan Desai, and marketing lead Sagar Grover call The Salt Inc. home.

    Tarun, in his role as CPO, spearheads the product strategy, user experience, and technological innovation. Mihir, as CCO, leads with his creative vision, blending artistry with strategic insight to deliver compelling storytelling. Rahul brings strategic acumen and a deep understanding of market dynamics, guiding business growth and partnerships. 

    Building conversations, not just content

    The Salt Inc’s approach goes beyond creating content; they build conversations. Every piece of content is crafted to engage the audience, spark interactions, and create lasting impressions. In a world where brands are constantly vying for consumer attention, The Salt Inc. ensures your brand stands out by fostering genuine, emotional, and cognitive connections.

    Innovative technology at the core

    At The Salt Inc, their proprietary technology is not just a tool but perhaps their most powerful differentiator. Their AI technology enables robust consumer insights, allowing them to personalize content, ensuring it resonates deeply with the target audience. This technology also enables them to optimise content delivery beyond the conventional targeting methods, for all formats, from quick 30-second clips to in-depth three-hour features, catering to the diverse needs of modern brands.

    Speaking about the launch, The Salt Inc CEO & founder Neena Dasgupta said, “At The Salt Inc., we harness the power of compelling narratives to drive conversations, transform brands and captivate audiences across the digital landscape.”

    “With our cinematic expertise, we bring stories to life, ensuring that every brand message resonates deeply and leaves a lasting impact,” added co-founder Sarthak Dasgupta reiterating the superior storytelling capabilities at The Salt Inc.”

    Speaking about production proficiency, The Salt Inc COO Parth Arora shared, “Our state-of-the-art production collaborations guarantee top-tier quality, enabling brands to deliver visually stunning and highly engaging content.”

  • Indian consumers increasingly prefer streaming services and personalised ads

    Indian consumers increasingly prefer streaming services and personalised ads

    Mumbai: Moloco, a leader in operational machine learning (ML) and performance advertising, together with leading independent research company YouGov has announced the findings of the consumer Perceptions of Ads on Streamers Survey 2024. More than 1,000 consumers in India were surveyed for their perspective on advertising on streaming media platforms. More than 1,000 consumers in the US were also included in the same survey. Overall, the results signal a tipping point in consumer consumption habits as they shift from traditional TV to streaming platforms.

    “It’s important to get the ads experience right because consumers will cancel a subscription based on the ads experience. This research is a wake-up call for many streaming media platforms to transform their approach to building an ad business,” said Moloco growth initiatives general manager Dave Simon. “Consumers have a strong appetite for relevant, personalized ads that enhance the viewing experience. These ads are influencing their behavior and decision-making process. These combined trends signal the need for a more personalized approach to advertising on streamers, driven by leveraging advanced machine learning at scale.”

    “Indian consumers do not mind watching that extra ad which can lower or entirely remove subscription fee to watch content – this insight got validated when this survey showed that two-thirds of Indian consumers chose lower fees in exchange for watching ads. What’s even more interesting is that approx. 80 per cent of customers prefer personalized ads, which significantly influence their decision-making process.” said, Moloco India general manager Siddharth Jhawar.

    The study revealed that:

    1.  Consumer behavior is changing as more people move away from traditional TV to use streaming media platforms, particularly on mobile devices.
    a.  60 per cent of Indian consumers report that a mobile phone is the device most commonly used for personal streaming, compared with 26 per cent for Smart TV, 11 per cent for laptops/PCs, and 3 per cent for tablets.

    b.  34 per cent of Indian consumers report that they are cutting the cord with traditional TV services; an additional 27 per cent are considering it but have yet to do so.

    c.  66 per cent of Indian consumers would choose lower fees in exchange for watching ads.

    2.  Consumers report clear preferences for ad formats that enhance the viewing experience.

    1. 44 per cent of Indian consumers believe that ads that are interesting and relevant enhance the viewing experience.
    2. Pre- and post-roll ads are ranked most acceptable compared with mid-roll and banner or display ads.
    3. Banner or display ads and mid-roll ads are perceived as the most intrusive or disruptive.

    3.  Consumers care about the ads experience. They report that personalized ads are more compelling and more likely to result in a favorable response, such as a purchase.

    a. 41 per cent of Indian consumers have canceled a subscription specifically because of the ads experience.

    b. The majority of consumers in India prefer personalized ads, with 78 per cent indicating a preference. Of the 78 per cent total, 48 per cent prefer personalized ads based on viewing habits alone and 30 per cent prefer personalized ads based on viewing habits and personal data.

    c. Ads on streaming platforms are influential in the decision-making process for product or service purchases with 83 per cent reporting some level of influence.

    “The ads experience is clearly important, especially with consumers not just adjusting to ads on streaming media platforms but embracing ads,” said YouGov senior research manager Vanessa Khoo. “In addition, this research showed that consumers find ads compelling and influential in their overall decision-making process for product purchases. This study also showed that personalized ads can actually enhance the overall viewing experience.”

    Methodology:

    This survey was conducted online in India by YouGov focused on consumers who watch video content at least once a month, including streaming content. 1,005 respondents participated in the 10-minute online survey from 19 January 2024 – 5 February 2024.

  • Dharma Cornerstone Agency marks third anniversary unveiling ambitious growth strategy

    Dharma Cornerstone Agency marks third anniversary unveiling ambitious growth strategy

    Mumbai: Dharma Cornerstone Agency (DCA), one of the fastest growing entertainment agencies in India, today marks its third anniversary by laying out its ambitious growth trajectory for the coming years. Founded in 2021 as a joint venture between renowned filmmaker Karan Johar, Dharma Productions’ CEO Apoorva Mehta, and Cornerstone Sport’s MD Bunty Sajdeh, DCA has quickly established itself as a premier talent management agency.

    The agency represents a diverse roster of actors, directors, writers, musicians, and content creators, with a focus on discovering and nurturing talent across various regions in India. Its roster includes actors Janhvi Kapoor, Tiger Shroff, Triptii Dimri, Aditya Roy Kapur, Sara Ali Khan, Ananya Panday, Tamannaah Bhatia, and Disha Patani; Oscar-winning producer Guneet Monga; musicians Neeti Mohan, Jubin Nautiyal, and Amaal Mallik; and digital creators like Orry, Sumukhi Suresh and Sufi Motiwala, among others.

    “As we celebrate our third anniversary, we remain committed to protecting artists and storytellers in an increasingly challenging media landscape,” said Dharma Cornerstone Agency CEO Uday Singh Gauri. Uday with over 16 years of experience in representation and management has been instrumental in steering the agency into its fourth year, and through the rapidly evolving landscape of the film and entertainment business. Uday also co-founded Exceed Entertainment and HRX.

    “Our focus will be on adapting to the evolving industry, maximizing revenue for our clients, forging new alignments with digital marketers, and leveraging new technologies to supercharge overall growth. We aim to help our clients thrive in the face of disruption while setting trends in talent representation, marketing, sponsorship, and shaping the digital landscape.” he added.

    DCA’s COO Rajeev Masand will continue to lead the film side of talent representation, bringing his extensive industry experience and relationships to further bolster the agency’s presence in the movie business.

    DCA is set to expand its presence across the Indian entertainment industry, including Bollywood, sports, and fashion, to explore new revenue streams. The agency will empower clients to conceptualize and execute projects in-house, offering an alternative to the traditional studio system. Additionally, DCA is actively exploring international expansion opportunities to provide its talent with access to a global audience and facilitate creative exchange on a worldwide scale. This positions DCA as a key player in the international entertainment landscape, catering to the evolving needs of its clients and partners.

    “Our landscape is evolving rapidly, and the biggest challenge we foresee is the lack of adaptability,” said Apoorva Mehta. “DCA is well-positioned to navigate these challenges by employing the right people to do the right work at the right time, place, and price.”

    “We are excited about the future of DCA and the opportunities that lie ahead. Our focussed approach to talent management, our combined strengths with innovative thinking and global expansion plans will hopefully enable us to create even more value for our clients and partners in the years to come.” said Bunty Sajdeh.