ITV

Category: Media and Advertising

  • Brand Street Integrated successfully executes innovative mobility marketing campaign for Kenstar Coolers in eight states

    Brand Street Integrated successfully executes innovative mobility marketing campaign for Kenstar Coolers in eight states

    Mumbai: Brand Street Integrated, a leader in creative marketing solutions, is proud to announce the successful execution of a three-part project aimed at increasing awareness about Kenstar Coolers. This comprehensive campaign, designed to reach a wide and varied audience, utilized innovative strategies including a branded van campaign, boat branding, and cab branding. The campaign was run in states such as Haryana, Punjab, Himachal Pradesh, UP, J&K, Karnataka, Tamilnadu and Telangana.

    Innovative boat branding: Making waves in marketing

    One of the standout elements of this campaign was the unique and eye-catching boat branding in Varanasi. In an effort to reach consumers in areas with significant waterways, Brand Street Integrated deployed beautifully branded boats. For three months, these boats, adorned with vibrant Kenstar Coolers imagery and messaging, sailed through prominent water routes, capturing the attention of both local residents and tourists.

    “The boat branding initiative allowed us to reach audiences in a truly unique way,” said Brand Street Integrated business head Ishani Ghosh. “By leveraging waterways, we were able to create a memorable brand presence that stood out from traditional advertising methods. This innovative approach not only generated buzz but also reinforced Kenstar Coolers’ image as a refreshing and essential summer product.”

    Branded van campaign: Mobility meets marketing

    The branded van campaign was another integral part of the project. Customized Kenstar Coolers vans traveled through busy streets, residential areas, and commercial hubs, ensuring maximum visibility and engagement in the states like Haryana, UP, Punjab, Himachal Pradesh and J&K for two months. These mobile billboards featured interactive elements, such as live demonstrations of Kenstar Coolers, allowing potential customers to experience the product firsthand.

    Cab branding: A ride to remember

    To further extend the campaign’s reach, Brand Street Integrated employed cab branding, transforming ordinary taxis into moving advertisements. These branded cabs traversed city streets, effectively delivering the Kenstar Coolers message to a broad urban audience in cities such as Bangalore, Chennai and Hyderabad. The cabs featured striking visuals and catchy slogans, making every ride an opportunity to increase brand awareness.

    Comprehensive strategy and execution

    This three-part campaign highlights Brand Street Integrated’s commitment to utilizing diverse and creative marketing channels to drive brand awareness. By integrating mobile, aquatic, and urban advertising methods, the campaign effectively reached a wide demographic, ensuring that Kenstar Coolers remained top-of-mind for consumers.

    “We are thrilled with the success of this multi-faceted campaign for Kenstar Coolers,” added Brand Street Integrated business head  Ishani Ghosh. “Our team’s ability to seamlessly integrate various branding techniques showcases our innovative approach to marketing. We look forward to continuing our partnership with Kenstar and exploring new ways to engage their target audience.”

  • Reliance Foundation announces Dream Sports as the principal partner of India House

    Reliance Foundation announces Dream Sports as the principal partner of India House

    Mumbai: India’s first-ever country house at the Paris 2024 Olympics, India House, conceptualized by Reliance Foundation (RF) as part of its partnership with the Indian Olympic Association (IOA), announced Dream  Sports as its principal partner.  

    Dream Sports, a sports tech company, is a key contributor to the PM’s vision of digital India and making India a sporting nation. With a portfolio of leading brands like Dream11, FanCode, DreamSetGo, Dream Game  Studio and Dream Sports Foundation, the sports tech conglomerate will help elevate India’s vision for the 2036 Olympics.  

    As India House prepares to open its doors to athletes, dignitaries, and sports enthusiasts from around the world, it will embody the spirit of unity, diversity, and excellence that defines the Indian ethos. Dream Sports, with its symbiotic relationship with live sports, especially cricket, will drive conversations around the sport as a prelude to the 2028  Olympics in Los Angeles.  

    Reliance Foundation spokesperson said, “We are thrilled to welcome Dream Sports as the Principal Partner for our historic milestone in India’s Olympic journey. Their commitment to technology and innovation perfectly aligns with our vision as we present India to the world through the India House. Together, we are certain that we will deliver an  unforgettable experience and engagement to fans and we look forward to a successful collaboration.”

    Dream Sports spokesperson said, “With a vision to Make Sports Better, India House will be a reflection of India’s  potential of becoming a sporting superpower and we are happy to be a part of this exciting journey.”

    Established by Reliance Foundation as the principal partner of the Indian Olympic Association (IOA), India House represents a collective effort to elevate Indian sports globally.

  • #Sundamentalfacts: Wild Stone Code’s new campaign to change sunscreen perception among men

    #Sundamentalfacts: Wild Stone Code’s new campaign to change sunscreen perception among men

    Mumbai: Wild Stone Code has unveiled its latest creative campaign – #Sundamentalfacts, centred around its sun protection range. Ideated by its digital creative partner, popkorn, the campaign aims to evangelise understanding and usage of sunscreens, promoting better skincare amongst men.

    The #Sundamntalfacts campaign is crafted into five separate films, each delivering essential insights into sunscreen selection and application. Cheeky, sarcastic, funny, and matter-of-fact – the bite-sized films speak directly to men in a language they understand.

    The first film of the series addresses the power of sunscreen by comparing its protection to the power and reliability of a high-performance car. The subsequent films similarly focus on the importance of lightweight, non-greasy formulas, avoiding white casts, techniques for optimal sunscreen use, and the need for sunscreen application within indoor environments – which so often gets side-lined.

    Wild Stone marketing head Vivek Mishra remarked, “Nothing creates more impact than creativity that’s simple and direct. Our goal was to spark conversations amongst men about sunscreens, and we believe this campaign will achieve just that.”

    popkorn senior creative director Ranit Mukherjee explained, “Men know everything – at least that’s what we believe! But to be honest, skincare is never one of the things we have a complete grasp on. So, to talk about the importance of sunscreens and their proper usage, we wanted to create a campaign that is equal parts relatable and informative.”

    The #Sundamentalfacts campaign is set to redefine men’s skincare routines by making sunscreen use a fundamental part of the daily regimen.

    Wild Stone Code’s continuous efforts to promote sun safety among men reflect their commitment to fostering positive behavioural changes. Through this campaign, they aim to educate and encourage men to prioritize skin protection, thereby addressing a crucial health concern often overlooked. This initiative not only underscores their dedication to enhancing the well-being of their customers but also aligns with their overarching brand mission of empowering men to lead healthier and more confident lives. Wild Stone Code is taking a significant step towards creating a more informed and health-conscious community by championing sun safety.

    https://www.youtube.com/channel/UCkjXw8kupdRv7lF80y4KCPw

  • Tredence elevates Rekha Nair to chief human resources officer

    Tredence elevates Rekha Nair to chief human resources officer

    Mumbai: Tredence, a data science and AI solutions provider has promoted Rekha Nair to Chief Human Resources Officer (CHRO) effective 1 July 2024.

    Rekha is a strategic HR leader with over 20 years of experience in the consulting industry. She joined Tredence in 2021 as the HR Head for India and spearheaded its talent management program to develop its data science, data engineering, and AI capabilities. Overseeing 4X hiring growth, Rekha has helped develop a workforce of 2,500 data scientists and data engineering professionals. In her new role, Rekha will oversee Tredence’s global HR strategy, developing a scalable talent model and continuous learning and innovation culture that accelerates the company’s growth.  In her new role, Rekha’s key focus areas will be scaling training across practices, upskilling, and creating growth opportunities in data science, data engineering, prescriptive AI, and generative AI. This will enable teams to enhance the value they deliver to enterprise clients.

    In addition, Rekha will champion initiatives that promote career growth and mobility while continuing to build a diverse and inclusive workplace where every employee can thrive, further enhancing Tredence’s reputation as a Great Place to Work®.

    “Stepping into this role at Tredence is a tremendous privilege. We have built a great company that embodies a people-first approach, valuing every individual’s contribution and creating a culture of continuous growth. Our teams embody our company’s ACE framework, serving as advisors to clients, coaches and captains to our teams, and entrepreneurs to the business, enabling enterprise clients to accelerate business transformation and improve outcomes. I am confident that we can strengthen Tredence’s position as a data science and AI leader, providing them with fresh insights and innovative business solutions,” said Rekha Nair, CHRO of Tredence.

    “Rekha has been a transformative force in shaping our team and culture at Tredence over the past three years. Her appointment to CHRO is a testament to her exceptional leadership and alignment with our strategic vision. The executive leadership team has absolute confidence that she will continue to elevate our global team and its skills, building our brand as a company that delivers the best AI innovations and partners with leading enterprises to operationalise these capabilities and create breakaway competitive advantage,” said Tredence CEO and co-founder Shub Bhowmick.

    Before Tredence, Rekha held leadership roles at Capgemini, Mphasis, and HCL Tech, heading HR for global business units and overseeing talent management, learning, and transformational HR initiatives. Her expertise in helping top consultancies rapidly evolve talent capabilities and build a brand for DEI leadership has played a crucial role in shaping Tredence’s organizational culture and contributing to its marketplace success.

  • MediBuddy honors the unsung guardians of India’s healthcare through #WhiteCoatHeroes campaign

    MediBuddy honors the unsung guardians of India’s healthcare through #WhiteCoatHeroes campaign

    Mumbai: MediBuddy, a digital healthcare platform has unveiled a powerful new campaign titled #WhiteCoatHeroes to commemorate Doctors’ Day. This emotive campaign aims to recognise and honour the unwavering dedication, struggles, and triumphs of doctors, acknowledging their invaluable contributions to society.

    Doctors are the unsung heroes of our society, often prioritising the health and well-being of their patients above their own. With a daunting doctor-to-patient ratio of only 1 doctor per 1,000 patients, the pressure on these healthcare professionals is immense. This campaign serves as a reminder of the vital link between doctor well-being and quality healthcare. It encourages support for these professionals who form the frontline of medical care in our communities.

    MediBuddy’s impactful campaign video takes viewers on an emotional journey through a doctor’s daily experiences. From comforting scared children to supporting elderly patients, the video captures the essence of a doctor’s life – a constant balance between professional duty and human empathy. It portrays doctors not just as medical practitioners, but as anchors of hope and healing in times of fear and uncertainty.

    Speaking about the campaign, MediBuddy SVP, and head of marketing, partnerships & PR Saibal Biswas said, “In a country where each doctor serves thousands, their impact is immeasurable. Doctors are the backbone of our healthcare system, their role goes beyond the medical expertise, their humanity – the comforting touch, the reassuring words, and the unwavering commitment that transforms patient care and often represents the strongest support during challenging times. As we continue to bridge gaps in healthcare access through technology, we remain grateful for these irreplaceable guardians of health. This Doctors’ Day, MediBuddy through their #WhiteCoatHeroes campaign encourages everyone to reflect on the sacrifices made by these healthcare professionals and to show their gratitude. It’s more than just saying thank you; it’s about recognising their relentless pursuit of healing and the positive transformation they bring to countless lives.”

    By showcasing both the triumphs and challenges of the medical profession, MediBuddy hopes to foster a deeper appreciation for these vital members of our community.

    This campaign is conceptualised and produced by MediBuddy’s in-house creative team. The campaign video is titled #WhiteCoatHeros and is one minute & 17 seconds in duration. The video will be amplified across all social media platforms.

  • TPV Technology appoints Sajeev Rajasekharan as MD of Philips AVA & soundbar business in India

    TPV Technology appoints Sajeev Rajasekharan as MD of Philips AVA & soundbar business in India

    Mumbai: TPV Technology, the world’s leading global manufacturer of monitors, with a market share of around 30 per cent, announced the appointment of Sajeev Rajasekharan as the new managing director of Philips AVA & Soundbar Business in India. Sajeev brings over 30 years of experience in the automotive and consumer durables industries and has an impressive track record in his previous roles.

    This move comes in line with the company’s goal to meet local market demands and ensure the availability of its innovative portfolio of AVA & Soundbars.

    Before joining TPV Technology, Sajeev was associated with Harley-Davidson as the managing director – Asia Emerging Markets & India. He has a trustworthy track record of managing large-scale operations with expertise in business turnaround and driving significant growth. Before joining Harley-Davidson, he worked with Suzuki Motorcycle India Private Ltd as the Executive Vice President. Beyond the automotive space, Sajeev has over 2 decades of experience in consumer durables industries with brands such as Samsung and Panasonic.

    At TPV Technology, Sajeev now steps into a pivotal role as the managing director of the Philips AVA & Soundbar Business in India.

    Expressing his enthusiasm for the new role, Sajeev Rajasekharan, managing director – Philips AVA & Soundbar Business- India, TPV Technology, said, “I am thrilled to embark on this journey with TPV Technology. Drawing from my extensive background in consumer durables and the automotive industries, I look forward to spearheading the transformative growth and innovation in the Philips AVA & Soundbar segment. I aim to build on the company’s strong foundation and steer it towards newer heights of success in the Indian market.”

    Speaking on the appointment, TPV Technology head of global AVA business Grace Sun said, “We are thrilled to have Sajeev Rajasekharan as the new Managing Director of our Philips AVA & Soundbar Business in India. With over 30 years of remarkable experience in consumer durables and the automotive industry, Sajeev has a proven track record in managing large-scale operations and driving growth. His leadership and strategic vision will be invaluable as we innovate and expand our presence in the Indian Market”.

    With his MBA in marketing from Pune University and a career marked by outstanding achievements, Sajeev Rajasekharan stands poised to lead Philips AVA & Soundbar Business in TPV India to attain new milestones.

  • Tribes Communication appoints Deep Sanyal as group chief financial officer

    Tribes Communication appoints Deep Sanyal as group chief financial officer

    Mumbai: Deep Sanyal brings with him a wealth of experience and is a seasoned finance professional. With an experience of 26 years in the field of finance, Deep has worked in various industries including advertising and has been a strategic partner to the senior management. This has stood him in good stead during crucial decision-making and implementation of good corporate governance including statutory compliances. Deep has also been responsible for managing profits of various business units by analysis of Budgets and MIS, collection of revenue and cost control.

    Deep Sanyal joins Tribes Communication from Madison OOH media group, where he served as the finance director for 13 years and played a pivotal role in financial restructuring and driving profitability for the organization.

    Deep is A Fellow Chartered Accountant (FCA) and an associate cost and management accountant (ACMA). His professional journey has been defined by a commitment to excellence and a passion for driving positive change.

    Expressing his excitement about joining Tribes Communication Deep stated, “I am excited to start my journey as Group CFO Tribes. With the Tribes group already in an excellent growth trajectory, I look forward to executing the group’s strategic and financial priorities by joining their bandwagon. I am eagerly awaiting the new challenges and opportunities ahead.”

    His appointment is a strategic move to strengthen the company’s financial strategy and drive its next phase of growth.

    “We are extremely happy to welcome Deep Sanyal to our leadership team,” said Tribes Communication MD and chairman Gour Gupta. “His extensive experience in financial stewardship and strategic insight will be invaluable and lead us into a new chapter of growth and achievement. I am confident that Deep’s rich experience and visionary approach will undoubtedly carry forth our legacy of excellence. We are thrilled to have him at the helm and look forward to our journey together.”

    This appointment underscores Tribes Communication’s commitment to enhancing its leadership team with top-tier talent to support its growth plans, which will enable them to leverage Deep’s expertise to navigate the dynamic market landscape and achieve its strategic objectives.

  • UFO Moviez launches its cutting-edge insights platform “ProCAT”

    UFO Moviez launches its cutting-edge insights platform “ProCAT”

    Mumbai: UFO Moviez, an Indian in-cinema advertising network, announced their latest offering “ProCAT”, a first-of-its-kind web-based data analysis platform that will measure a number of footfalls, and provide cinema advertisers with data-driven insights to make informed decisions to plan, review, update and evaluate their cinema ad campaigns. ProCAT will emerge as a major disrupter in the realm of cinema advertising campaigns by leveraging cutting-edge technology and data analytics, and more. ProCAT’s innovative platform will empower advertisers to craft highly targeted and effective campaigns that resonate with their target audience.

    In an era dominated by data, ProCAT recognizes the pivotal role that insights play in shaping advertising strategies. The newly launched ProCAT encapsulates advantages of programmatic advertising and applies it to the cinema medium. ProCAT has the ability to share estimated data for the performance of the movies and the audiences garnered by the screens for a specific movie, city, state and region.  It will also be of vital help for campaign planning with accurate knowledge of movie performance, helping advertisers to measure audience at theaters, and will assess campaign ROI.

    Speaking about ProCAT, UFO Moviez CMO & head of enterprise sales Siddharth Bhardwaj said, “Traditional cinema campaigns originally relied only on a single measure of success, viz playback of ads. ProCAT is designed to help advertisers plan campaigns to reach a specific targeted audience set and has the capability to measure the performance of the campaign. Advertisers can measure costs and ROI similar to programmatic digital ads. ProCAT also allows advertisers to compare their multiple campaigns and determine which strategies worked most effectively and in which region.”

    Key salient features of the tool include ability to plan short-term and long-term cinema campaigns; instant budget estimates with reach and cost can be derived. Users can choose from the entire screen universe, and filters can be added to include specific screens, by ticket prices, screen quality and much more. ProCAT can provide detailed Evaluation reports which include weekly reviews of ongoing campaigns, audience measurement, in-depth analysis of admissions to theatres and collections of various movies.

    National head – programmatic cinema Sachiin Guptaa further added, “ProCAT will be a disrupter in the field of Indian Cinema Advertising, with real time information available to the advertisers. This will enable them to modify the existing budgets and plan for better scheduling to maximise the ROI. We feel ProCAT will go a long way in being the key force for brands and advertisers to invest in Cinema Adverts.”

    ProCAT is aimed to make the decision makers’ life easy and empower advertisers.The platform will give accurate footfalls for cinema campaigns, real-time review of campaign performance, budgets and cinema spends is now possible to determine a better ROI for the end user.

    For more information visit: https://www.ufomoviez.com/procat

  • The Coca-Cola Company’s Honest Tea launches #FindYourGood campaign

    The Coca-Cola Company’s Honest Tea launches #FindYourGood campaign

    Mumbai: Honest Tea, a ready-to-drink beverage with organic green tea announces their newest #FindYourGood campaign in collaboration with celebrated author, columnist, and wellness enthusiast Twinkle Khanna. The newly launched film depicts Twinkle Khanna finding her calm amidst daily chaos, with #HonestTea, made from organic green tea, sourced from the famous Makaibari Tea estate.

    In a world filled with societal expectations, Honest Tea’s campaign nudges people to define their way of relaxation. As a supportive ally in this quest, the brand offers two great-tasting flavours, Lemon-Tulsi and Mango.

    To kick off the campaign, Honest Tea will roll out a series of social films and digital activations, engaging with consumers across various platforms. Conceptualized by WPP Open X, the campaign film, captures a relatable moment as Twinkle confronts her to-do list. As she sits down to relax, she enjoys a sip of Honest tea and says “It’s up to you to decide what’s good for you.

    Speaking about the collaboration with Honest Tea, Twinkle Khanna said, “I am excited to be part of the #FindYourGood campaign that echoes my mantra of a good, holistic life. Stimulated by the importance of finding joy and balance in the every day, Honest Tea’s campaign strives to bring about a positive transformation in the well-being of the modern woman.”

    Commenting on the launch of the new campaign, The Coca-Cola Company, India and South-West Asia operating unit senior director of marketing Ruchira Bhattacharya,= said, “Honest Tea is proud to launch the #FindYourGood campaign that celebrates those little moments of peace and calm in your daily rigmarole. The partnership with Twinkle Khanna resonates our purpose to support and encourage one’s personal idea of balance and wellness in this fast-paced world.”

    Sharing his views about the latest campaign, WPP Open X executive creative director Mukund Olety said, “Our latest campaign, #FindYourGood, throws light upon a very important thing that many of us often tend to forget, which is making time for little moments of peace and joy in our daily lives” Speaking about the collaboration with Twinkle Khanna, he said, “Teaming up with Twinkle Khanna for this campaign has been a truly joyful experience. As a proponent for the well-being of women, she naturally conveys the nuances we wish to communicate through this campaign.

    Honest Tea is currently available on e-commerce platforms in select cities- Bangalore, Mumbai, Hyderabad, Chennai, Pune and Gurgaon, at the price point of Rs 60. For more details visit Honest Tea’s Instagram page – @honestteaindia.